Email marketing blog

Open rate

The Foolproof Way To Increase Your Email Open-Rate


Don’t you just hate it when you send out an awesome email blast, only to find that barely a fraction of a fraction of your audience opened it? To help mitigate this problem, we’ve taken the liberty of sharing our very own foolproof way to help you increase your email open-rate.

This little trick we’ve figured out is so simple you can actually start using it today!


But first, we need to make something absolutely clear…

You see, although this is said a lot, we see many of our clients completely ignore this advice and unfortunately, that’s a very costly mistake to make.


Tell us if you agree with this…

But if you want to increase your email open-rate, first and foremost, it is important to understand that who is sending the email, is far more important than anything else.

See, if you tell your list upon signing up that you’ll never spam them… And then proceed to send out offer after offer after offer, well, they’ll ignore you completely, or worse – unsubscribe!

To take this a step further, if you send your audience some great value – in other words, you really solve the problems they are encountering day to day – share with them the story of your brand, even show some vulnerability, and then send them offers you think can really help them, they are far more likely to trust you.

That shared bond will dramatically affect and eventually increase your email open-rate.


As for the more immediate problem, try the following out and let us know how it works for you:

In our experience the emails that get the best open-rate are the ones that follow a very specific formula…

And the good news is, this formula isn’t rocket science.

In fact, it’s near-impossible to screw up if you understand your audience properly…

That’s why it’s the only foolproof way we’ve figured out to dramatically increase your email open-rate!


Here’s the formula: 

Audience’s Pain Point + Curiosity = Open

Now, curiosity itself is quite powerful and can easily be used to get some opens, but after a little while, your audience will get bored if you’re constantly sending them vague emails.


Once in a while though, it does no harm to send emails with questions as a headline.

For example:

“Are You Making This Mistake?”


That will work once in a while, but if you really wanna drive the email home, then you have to use your audience’s pain-point.

For example,  if you’re in an entrepreneurship or small-business niche, you may use a headline like:

“The Mistake You Didn’t Know You Were Making That Is Costing You Money!”


No one wants to lose money if they can help it… So you’ve hit their curiosity and their pain point.

That’s a pretty surefire mechanism to make sure you increase your email open-rate.




You don’t have to stay in the negatives either.

For example: “You’re Going To Thank Me For This” or even “This Trick Will Save You Hundreds (Thank me Later)”


As long as you have an audience that trusts you and your brand, if you send them emails related to their current struggles and throw in some curiosity to push them off the fence, you’ll see your a email open-rate increase a full decimal point.


Try this method out and let us know how it works for you!


Onward and Upward!

Sender Team

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