Brevo (Sendinblue) is a powerful email marketing platform with great reviews and a decent feature set. Started in 2007, they have proven themselves trustworthy participants in the email marketing industry.
However, because Brevo, formerly Sendinblue, is getting fairly expensive and deliverability rates are falling, business owners have started exploring different alternatives to Brevo for email marketing automation.
In this post, we’ll examine some strong alternatives and see which one you can use for your email marketing strategy. We’ll also share some free alternatives and give you a comparative overview of all Brevo alternatives to help you make an informed choice. So, let’s begin.
Why Consider Brevo (Sendinblue) Alternatives?
If you’re looking for an email marketing solution that’s easy to set up and configure, Brevo is a good option. It doesn’t require much technical knowledge to get started, and it allows you to send emails quickly and easily. However, there are some drawbacks associated with using Brevo, due to which many businesses keep considering alternatives like Sender, Mailchimp, Constant Contact, etc. Some of its limitations include:
- Lack of Integrations. It doesn’t support integrations with several common CRMs or marketing automation tools, which makes it challenging to leverage data across different systems for running efficient email marketing campaigns.
- Unprofessional Customer Support. Customers often complain that Brevo’s customer support team is unfriendly and unresponsive, and some users report getting inaccurate and misleading responses to their queries. The support team’s lack of knowledge and experience makes it difficult to navigate the platform and get answers to simple questions, which is the very reason why most businesses prefer to avoid it altogether.
- Restrictive Features. Some business owners complain that Sendinblue’s features are overly restrictive as an email marketing tool and that it limits their ability to build campaigns, especially on the free tier and lower plans.
- Limited Automation Features. You’re limited to a few simple workflows, and you can’t automate more complex tasks, such as sending emails to multiple segments simultaneously.
- Deliverability Issues. Brevo can be bad at deliverability at times, damaging your customer relationships. According to recent email deliverability report data, it has an average deliverability of just 73.70%, which is too low compared to other providers.
10 Best Brevo Alternatives for Email Marketing
There are a lot of limitations to using Brevo for your email marketing efforts. So, let’s look at some of the best email marketing platforms you can consider for your next email marketing campaign. Here are the most popular alternatives to Brevo in 2024:
- Sender
- Drip
- Mailchimp
- Mailgun
- CampaignMonitor
- HubSpot
- SendGrid
- EmailOctopus
- ActiveCampaign
- GetResponse
Let’s look at each email service provider one by one.
1. Sender – Best Brevo Alternative Ideal for All Businesses
Sender is the ultimate marketing automation solution, packed with all the features you love from Brevo and more. What sets it apart is its unbeatable Forever Free plan, generously offering different features—empowering you to do more while saving on costs.
Sender Key Features
- Omnichannel automation builder;
- Drag-and-drop editor;
- Powerful segmentation features;
- Popup and form builder with premade templates;
- Excellent deliverability;
- Highly-rated customer service.
With Sender, you can effortlessly create, manage, schedule, and execute advanced automation campaigns. Building automation workflows is a breeze with its human-friendly, visual automation builder. Rest assured, your leads will be nurtured effectively with robust segmentation and personalization features. Sender is your go-to solution for driving revenue growth, whether you’re a small startup or a large enterprise.
Sender Pros & Cons
| Pros | Cons |
| Omnichannel automation with drag-and-drop workflow builder | No landing page builder (yet) |
| Most affordable pricing plans with a free tier for up to 2,500 subscribers | Sender logo in the free plan |
| Behavioral segmentation and personalization features |
Sender Pricing
- Free forever plan that allows setting up campaigns for up to 2,500 subscribers without any feature restrictions;
- Paid plan starts at $15 per month for sending up to 30,000 emails per month.
2. Drip – Best Brevo Alternative for Marketing Automation Features
Drip is primarily designed to boost your eCommerce email automation plans. It has some amazing features to build long-term relationships through an omnichannel approach across email, website, and social media.
Drip Key Features
- Omnichannel campaign automation with a drag-and-drop workflow builder;
- Readymade automation templates;
- Personalize in-store online customer experience through forms and popups;
- Powerful segmentation and analytics capabilities.
Drip has some interesting features that will boost your store conversion rates. Take its behavioral segmentation feature, for example. You can use the dynamic segmentation feature to deliver targeted email campaigns for maximum engagement. The readymade automation templates are a fantastic time saver.
Some powerful best practices and strategies are embedded within the platform’s flow and features, like a drive-first purchase strategy that guides you on making someone buy from your store for the first time. Then the powerful analytics dashboard is also helpful for ecommerce business owners.
Drip Pros & Cons
| Pros | Cons |
| Ready-to-use automation templates | Can feel costly for small business owners |
| Powerful behavioral segmentation and user journey flows | No split testing available for email content |
| Integrations with all major solutions, eCommerce stores like Shopify/WooCommerce, and marketing suites | Suitable only for eCommerce businesses that too on higher plans |
Drip Pricing
- Paid plans start at $39 per month for up to 2,500 subscribers;
- Free 14-day trial is also available with limits and restrictions.
3. Mailchimp – Best Alternative by the Number of Integrations
Mailchimp needs no introduction to the world of email marketing automation. Like Brevo, Mailchimp is intended to be used as an all-in-one marketing platform. They have everything you need to get started and help you leverage the power of marketing automation.
Mailchimp Key Features
- Drag-and-drop email and landing page builder;
- Standard segmentation and personalization options;
- A/B testing and email optimization;
- Integrates with 100+ marketing tools, apps, and CRMs.
Mailchimp is no different from Brevo in terms of features. Most of them are locked behind increasingly more expensive plans. However, Brevo charges you based on the number of emails sent, while Mailchimp’s pricing is based on the number of contacts in your email list.
Mailchimp is the choice for a Brevo alternative if you want to go with a provider with a long-standing industry reputation. While they might have pretty high prices and a similar feature set to SendInBlue, you can test it out for your business goals and use cases.
Mailchimp Pros & Cons
| Pros | Cons |
| Drag-and-drop landing page and form builder | Predatory pricing model with paid add-ons |
| Appointment scheduling feature | Non-transparent strategy for counting the number of subscribers |
| Integrations with all major marketing, CRM, and eCommerce apps | Limited automation options |
Mailchimp Pricing
- Free plan available for up to 500 subscribers and 1,000 emails sent per month;
- Paid plans start at $13 monthly (billed annually) for up to 500 subscribers and 5,000 email sends.
We actually have a dedicated article for the best Mailchimp alternatives. Check it out if you’re looking for a cheaper (or free!) tool similar to Mailchimp.
4. Mailgun – Best Alternative for Automation using API
Mailgun is designed primarily for developers who want to automate email operations using an API. The service markets itself as a transactional email API and is trusted by 150,000 businesses around the globe.
Mailgun Key Features
- Email APIs, SMTP Relay, and webhooks;
- Suppression management;
- Email tracking and analytics;
- Inbound email routing;
- Email address verification access.
Mailgun is primarily an email delivery service API rather than a marketing growth tool because it is heavily tech and developer-focused. This means it offers a slightly extended email marketing feature set, including features like send times optimization, email routing, analytics, logs, etc.
Developer-first doesn’t mean it’s too complex. They have dashboards to look at analytics and a no-code email builder to give you the ability to compose emails. Unfortunately, all of the features above that don’t include an email API cost extra. That means you would essentially be buying several products at once if you want to try Mailgun.
Luckily, the pricing is quite impressive. They boast some of the best prices per email sent in the entire industry. As such, as an alternative to Brevo (Sendinblue), Mailgun only really stands out for those who want to use their transactional email API. For everything else, there are better choices.
Mailgun Pros & Cons
| Pros | Cons |
| Dedicated IP to improve deliverability | No automation or workflow builder, apparently |
| Great API service to connect with your existing marketing stack | Pricing model can soon turn out to be expensive as you scale |
| Transactional API features that can be customized as per requirement | No landing page builder or standard features are found in other email marketing services |
Mailgun Pricing
- Free plan that allows sending up to 5000 emails per month;
- Paid plans start at $35 per month for sending up to 50,000 emails per month.
5. Campaign Monitor – Brevo Competitor with the Best Email Marketing Tools
Campaign Monitor is one of the few established email marketing platforms that give a strong fight to Sendinblue in terms of features. They are primarily focused on delivering outstanding email marketing experience and have a large library of responsive email templates and great automation features.
Campaign Monitor Key Features
- Advanced tracking and analytics features;
- Drag-and-drop email builder;
- A/B testing and optimization;
- High email deliverability rates;
- Integrations with hundreds of popular tools.
Campaign Monitor can be amazing for professional marketers who can use all the automation and analytics. Additionally, Campaign Monitor has smart audience segmentation that allows you to squeeze out every bit of email personalization and optimization.
Additionally, there are lots of small features that are useful for SMBs. They have a visual customer journey designer that makes automation easier for those who aren’t tech-savvy. There’s also the “Link Checker” that automatically attempts to go through links that are included in emails. If the link is dead, the tool informs the user about that.
Campaign Monitor is great for data-driven marketers. Smart audience segmentation, advanced analytics, and other features will all come in handy when optimization becomes the driving force for the campaign. Yet, if one requires a larger set of more general tools, Brevo or other competitors are better.
Campaign Monitor Pros & Cons
| Pros | Cons |
| Advanced tracking and analytics features | Doesn’t have a landing page builder |
| Great email deliverability rates | Clunky email template builder |
| Integrates with hundreds of popular tools | Some features are only available on higher-tier plans |
Campaign Monitor Pricing
- Paid plan starts at $9 per month for up to 500 subscribers and 2,500 emails sent per month;
- Free limited-period trial is also available.
6. Hubspot – Best Brevo Alternatives in List Management
HubSpot is a robust Brevo (Sendinblue) alternative known for its free CRM and useful email marketing features. Its marketing automation capabilities and wide range of integrations make it a great solution for anyone who wants to set up complex workflows to achieve marketing and growth goals.
HubSpot Key Features
- All-in-one marketing, sales, and revenue operations platform;
- Landing page builder;
- Lead scoring and nurturing;
- Free CRM;
- Conversion journey visualization.
Hubspot is popular among the marketing, sales, and inbound community as an all-pervasive tool that can manage everything essential to set up and grow a brand. With in-built tools like a landing page builder, visual journey builder, campaign management, sales automation, and more, you can easily attract, capture, nurture, and upsell leads and prospects.
However, the platform can be costly for small businesses as their pricing plans are on the higher side, with lots of restrictions on the starter plans.
HubSpot Pros & Cons
| Pros | Cons |
| Powerful marketing automation capabilities | Expensive pricing plans |
| Free CRM capabilities, including lots of sales and customer service tools | Steep learning curve |
| Landing page and form builder | Limited functionality and features on starter plans |
HubSpot Pricing
- Paid plans start at $18 per month for up to 1,000 contacts with limits on advanced automation features;
- A free 14-day trial is available to test the platform.
7. SendGrid – Best Brevo (Sendinblue) Alternative with SMTP
SendGrid is a solid email marketing service provider with SMTP features and its own API to help you achieve high deliverability rates of up to 96%. The platform comes with all the standard email marketing automation features you expect from a modern platform.
SendGrid Key Features
- Extensive library of responsive templates;
- Email API and SMTP service with great deliverability;
- Drag-and-drop email editor;
- Reporting and analytics dashboard.
Sendgrid can be called a data-oriented platform with lots of features for optimization, ROI, and analytics. The platform is great for those who want to squeeze every detail out of an email campaign. Additionally, there’s a lot of utility for developers who want API access. Even the free plan can use the API for whatever reason.
SendGrid is highly accessible even to those who don’t have a lot of tech-savvy skills. While developers will be required to take advantage of all the features, SendGrid has a ton of useful guides, tutorials, and other resources that make it easier to use the platform. Very few other email marketing providers are known to support developers and noobs alike like SendGrid.
SendGrid Pros & Cons
| Pros | Cons |
| Intuitive user interface with several great features | Limited automation capabilities |
| Powerful analytics capabilities | Customer support is not very fast and responsive |
| Great reporting and analytics dashboards | Some features can become too complex for a person with a non-development background |
SendGrid Pricing
- Paid plans start at $19.95 per month for sending up to 50,000 emails;
- Free plan is also available that supports sending up to 100 emails per day.
Also read: Sendgrid Alternatives with Free Competitors Included
8. EmailOctopus – Best Alternative with Drag-and-Drop Editor
EmailOctopus is a great alternative to Sendinblue if you’re looking for a powerful drag-and-drop email builder. It has an amazingly simple UI and comes with an affordable pricing plan with all the advanced features.
EmailOctopus Key Features
- User-friendly UI with unique drag-and-drop features;
- Great automation and segmentation features;
- Integrates with Zapier for workflow automation;
- A/B testing and deep analytics.
You can use EmailOctopus to create responsive and beautiful email campaigns using its no-code builder. It also features advanced capabilities like marketing automation workflows, A/B testing, and robust analytics to automate your marketing and keep an eye on success metrics.
Additionally, the platform has integration capabilities with all the popular apps you are used to, making it easy for you to take control of your operations. The pricing plan is also more affordable than Sendinblue, making it great for small business owners.
EmailOctopus Pros & Cons
| Pros | Cons |
| Affordable pricing plan | Not so responsive customer support |
| Great landing page builder | Lacks advanced email automation options |
| GDPR compliance and great deliverability |
EmailOctopus Pricing
- Free plan that supports up to 2,500 subscribers and 10,000 emails per month;
- Paid plan starts at $8 per month for up to 500 subscribers, 10K emails, and unlimited landing pages/forms.
9. ActiveCampaign – Best Alternative For Sales Automation
ActiveCampaign is a powerful solution for elevating customer experiences through email marketing, marketing automation, and CRM capabilities. It has all the features you look for in a Brevo alternative.
ActiveCampaign Key Features
- Email marketing automation;
- Sales automation workflows;
- CRM with lead scoring;
- Form and landing page builder.
ActiveCampaign is tailored for businesses aiming to foster better customer connections. It goes beyond email marketing, extending into sales automation and CRM, making managing contacts and understanding their behavior straightforward, thus facilitating better interactions and conversions.
The CRM integrated with email automation makes it easy to track conversations, score leads based on email behaviors, and plan campaigns to nurture prospects. It also offers lots of useful features on automation, personalization, and engagement front, making it a complete solution.
ActiveCampaign Pros & Cons
| Pros | Cons |
| User-friendly interface | Initial learning curve |
| Robust automation features | Pricing can be steep for larger contact lists |
| Integrated CRM | Limited free trial plan |
ActiveCampaign Pricing
- ActiveCampaign’s pricing plans start at $29 monthly for email marketing and marketing automation features;
- A free trial account with limits and restrictions is available for 14 days to try out the features.
10. GetResponse – Best Automated Email Marketing Features
GetResponse is a versatile email marketing tool known for its user-friendliness and powerful features. One of its standout features is web push notifications and push campaigns, which enable you to stay in touch with your audience through browser notifications. This means you can reach your subscribers even when they’re not checking their emails, keeping them engaged and informed.
GetResponse Key Features
- Web push notifications;
- Sales funnels;
- Built-in webinars features;
- AI-driven website builder;
- Email and SMS automation;
- Excellent customer service.
Another great feature is the Conversion Funnel, which easily lets you build your sales funnel. Whether you’re nurturing leads or planning webinars, GetResponse offers a range of templates and tools to make it happen.
Additionally, GetResponse offers an AI-driven website builder and a suite of marketing tools, including email and SMS marketing, autoresponders, and marketing automation. It’s a no-code platform with drag-and-drop features to create beautiful web pages effortlessly. With GetResponse, you have all the tools to promote your products, retain customers, and grow your online business.
GetResponse Pros & Cons
| Pros | Cons |
| Omnichannel approach including email, SMS, and web push notifications | Limited automation in basic plan |
| Website building capabilities, including AI-driven website and landing pages builders | Pricing can be costly for larger lists |
| An intuitive and easy-to-navigate interface | Learning curve for advanced features |
GetResponse Pricing
- GetResponse’s pricing plans start at $13 monthly for email marketing and $44 for marketing automation features;
- A free trial account with minimal features is available for 30 days to try out their tools.
Free Brevo (SendInBlue) Competitors: Comparison Table
While most of these alternatives to Brevo have some form of a free trial or free plan, most of the platforms won’t get you far. You will either be severely limited in the features you can use or the subscriber counts and email volumes are so low that there’s no real way a proper business could use them. As such, we’ve decided to give you a quick rundown of the best free Brevo alternatives. These platforms have a free plan, grant enough features, and can fit a decent number of subscribers or emails before you need to upgrade.
- Aweber
- Sender
- Mailchimp
Let’s compare each one to help you make an informed decision.
| Aweber | Sender | Mailchimp | |
| Contacts | 500 | 2,500 | 500 |
| Emails per month | — | 15,000 | 1,000 |
| Daily limits | — | No limits | – |
| Support | 24/7 Live chat, email | Only first 30 days | |
| Automation | 1 Automation Sequence | No Limits | Limited |
| Email Scheduling | — | – | |
| Advanced Reporting | – | – | |
| Contacts segmentation | — | Basic | |
| User seats | 1 | Unlimited | 1 |
| Integrations | — |
Alternatives to Brevo: Price & Feature Comparison Table
| Sender | Drip | Mailchimp | Mailgun | CampaignMonitor | HubSpot | SendGrid | EmailOctopus | ActiveCampaign | GetResponse | |
| Contacts | Up to 2, 500 (Free Plan) | Up to 2,500 (Starter Plan) | Up to 500 (Free Plan) | Unlimited | Up to 500 contacts (Starter Plan) | Up to 1,000 (free plan) | Up to 2,000 contacts (Free plan) | Up to 2,500 subscribers (Free Plan) | 100 contacts (Free Plan) | Up to 500 contacts (Free Trial) |
| Emails | Up to 15,000 (Free Plan) | Unlimited | Up to 1,000 | 5,000 emails/month (Free plan) | 2,500 emails per month (Starter Plan) | Up to 2,000 (free plan) | Up to 6,000 emails (Free plan) | 10,000 emails per month (Free plan) | 100 emails (Free plan) | Up to 1,000 emails/month (Free Trial) |
| Daily limits (Free account) | Unlimited | – | – | – | – | 500 per day | – | – | – | – |
| Support | 24/7 Live Chat + Email | Email Support | Email-only, first 30 days | Email Support | Email Support | Email and Live Chat (free plan) | Email Support | Email Support | Email and Live Chat | Email and Live Chat |
| WordPress Integration | + | + | + | + | + | + | + | + | + | + |
| Email Automation | + | + | Basic | + | + | + | + | + | + | + |
| Email Templates Library | + | + | Basic | + | + | + | + | + | + | + |
| Advanced Segmentation | + | + | Basic | + | + | + | + | + | + | + |
| Email Scheduling | + | + | – | + | + | + | + | + | + | + |
| Advanced Reporting | + | + | – | + | + | Basic on Lower Plans | + | + | + | Basic on Lower Plans |
| Geography & device reporting | + | – | – | – | – | + | – | – | + | + |
| Heat map reporting | + | – | – | – | – | – | – | – | – | + |
| Advanced open & click stats. | + | + | – | + | + | Basic on Lower Plans | Basic | + | + | + |
| Multi-user access | Unlimited | – | Limited on Lower Plans | Limited on Lower Plans | Limited on Lower Plans | – | Limited on Lower Plans | Limited on Lower Plans | 1 user on Lowest Plan | Limited on Lower Plans |
| Pricing | $15 per month for 2,500 subscribers and up to 30,000 emails per month | $39 per month for up to 2,500 subscribers | $13 per month for 500 subscribers and 5,000 emails per month | Paid plans start at $35 per month for sending up to 50,000 emails per month | Paid plan starts at $9 per month for up to 500 subscribers and 2,500 emails sent per month | $18 per month for up to 1,000 contacts (subscribers) | Paid plans start at $15 per month for sending up to 15,000 emails | Paid plan starts at $8 per month for up to 500 subscribers and 10,000 emails | $29 per month for 1000 subscribers | Paid plans start at $29 per month for email marketing and $44 per month for marketing automation |
Key Takeaways: Brevo Alternatives
While comparing the best email marketing solutions, you must evaluate every tool on the features that are a deal-breaker for you. Here is how you should compare and pick the best one for you:
- Always test different email marketing tools using a free plan before migrating to a paid plan;
- Never upload your customer data to a platform before you are absolutely sure of using it for your email campaigns;
- Choose a Brevo alternative that’s more affordable and gives you access to everything, plus additional features, if any;
- Pick an email marketing software with advanced features like drag-and-drop automation builder, deep segmentation, A/B testing, etc.
Now you that have full scope on Brevo alternatives, you may also find interest in exploring these additional tools:
- 10 Best Mailerlite Alternatives & Competitors for 2024
- 6 Best Klaviyo Alternatives (Free Competitors Included)
- 11 Best Email Newsletter Software (Incl. Free Platforms)
Author Bio
Anmol Ratan Sachdeva is a content marketer and small business consultant who has a strong grip on topics like marketing automation, email marketing, and content marketing. He loves to write about building, improving, and growing a business.
