Groups vs segments

In Sender, you can organize subscribers with Groups or Segments. Each has a different purpose, and knowing the difference helps you manage your audience effectively.

What Are Groups?

Groups are static lists of subscribers that you create manually.

• Manual membership: You add subscribers to a group during import or later by editing their profile.

• Doesn’t change automatically: Subscribers remain in the group until you remove them.

• Multiple groups allowed: One subscriber can belong to more than one group.

What Are Segments?

Segments are dynamic subscriber lists created with rules and conditions.

• Automatic membership: Subscribers join or leave a segment based on whether they meet the conditions you set.

• Updates daily: The system refreshes segments so they always reflect the latest subscriber data.

• Flexible rules: You can combine multiple filters, such as location, activity, or custom fields

When to Use Each

• Use Groups when you want full manual control over who belongs to a list (e.g., tagging event attendees).

• Use Segments when you want your list to update automatically (e.g., targeting active buyers or re‑engaging inactive subscribers).

By combining both, you can keep your subscriber management simple and powerful: use groups for organization, and segments for smart targeting.

That’s it!

If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or support@sender.net – we’re here to help 24/7.