Exporting reports
This guide explains how to export report data, download subscriber lists, and extract campaign activity data from Sender in usable file formats.
Where to find this feature
Sender provides export options from several locations across the platform. Each location targets a different type of data:
Dashboard → Click Export in the top-right corner to generate a PDF overview report containing your selected dashboard sections.
Email campaigns → Open a sent campaign's report, go to Subscriber actions, and select an activity tab (such as Opens, Clicks, or Hard bounces). Click Export on the Subscriber actions page to download the event-level data.
Subscribers → Go to Subscribers, select subscribers using the checkbox column, then open the Actions dropdown to access Export to CSV or Export to XLSX.
Transactional emails → Open a transactional email's report, go to Activity, and select an event tab (such as Sent, Opens, or Bounces). Click Export on the Transactional email activity page to download the data.
Steps to export report data
Step 1 — Choose the data source and filter your results
Navigate to the page that contains the data you want to export. For campaign activity, open the sent campaign's report and select a tab under Subscriber actions — such as Opens, Clicks, Hard bounces, Soft bounces, Unsubscribes, Spam reports, Unopens, or Purchases. For subscriber lists, go to Subscribers and narrow results using the Email status, SMS status, and Groups filters, or click Advanced filter to build conditions based on group membership, created date, location, or campaign activity.
Step 2 — Select the records and export format
For subscriber exports, click the checkbox in the header row and choose Select visible or Select all. Open the Actions dropdown and click Export to CSV or Export to XLSX. The file downloads immediately containing all selected subscriber records with their profile fields.
For campaign or transactional activity exports, use the Find subscriber by email search bar to narrow results if needed, then click Export in the top-right corner of the Subscriber actions or Transactional email activity page. You can also click Print to generate a printable version of the data.
Step 3 — Export the dashboard overview as PDF
On the Dashboard, click Export in the top-right corner. In the Export Overview report dialog, enter a name in the Report name field and select the data sections to include — Sale performance, Best performing emails, Traffic and reach report, and Subscribers growth — by clicking each section to toggle it on or off. Click Export PDF to download the report. The exported PDF reflects the date range currently set on the dashboard.
Step 4 — Print individual campaign or transactional reports
On the Campaign overview or Transactional email report page, click Print report in the top-right corner. This generates a printable version of the full report including statistics, charts, and ecommerce data. Use your browser's print dialog to save the output as a PDF file if needed.
What the export contains
Subscriber list exports (CSV/XLSX) include all profile fields visible in the subscriber table. The standard columns are described below.
Email — The subscriber's email address.
First name — The subscriber's first name, if provided.
Last name — The subscriber's last name, if provided.
Phone number — The subscriber's phone number, if added.
Status — The subscriber's current subscription status for email and SMS channels (such as Active, Bounced, Unsubscribed, or Non-subscribed).
Groups — The groups the subscriber belongs to.
Location — The subscriber's geographic location, if available.
Date added — The date and time the subscriber was added to Sender.
Custom fields — Any custom fields configured in your account (such as Birthday) are included as additional columns.
Campaign and transactional activity exports contain event-level data for the selected action tab. The standard columns are described below.
Email address — The subscriber's email address that triggered the event.
Date / time — The timestamp of the event (such as the open, click, or bounce occurrence).
Dashboard overview PDF exports include the dashboard sections you selected — traffic and reach metrics, subscriber growth charts, best-performing emails, and sale performance data for the selected date range.
How attribution works
Google Analytics campaign name — Sender automatically assigns a Google Analytics campaign name to each sent campaign. This value appears in the Appears on Google Analytics as field on the Campaign overview page. Sender uses this name as the utm_campaign parameter when appending UTM tags to your email links, allowing you to track campaign-driven traffic in Google Analytics.
Event-to-campaign attribution — Sender attributes each open, click, bounce, unsubscribe, and spam report to the specific campaign or transactional email that triggered it. When a subscriber opens or clicks a link in an email, the event is recorded against that campaign on the Subscriber actions page. Each event includes the subscriber's email address and the exact timestamp.
Subscriber activity log — The Subscriber's profile page shows a chronological Subscriber activity log that records all events tied to that contact, including sends, opens, bounces, group changes, and field updates. Each entry references the specific campaign or action and can be filtered by activity type using the Filter activity dropdown.
UTM parameters for external tracking — To track email-driven traffic in external analytics tools, add UTM parameters directly to your link URLs in the email editor (for example, ?utm_source=sender&utm_medium=email&utm_campaign=spring_sale). These parameters pass through to your analytics tool when a subscriber clicks the link. Sender's built-in Google Analytics campaign name covers the utm_campaign value automatically, but you can customize all UTM parameters on individual links for more granular tracking.
Export tips
Filter before exporting — Apply Email status, Groups, or Advanced filter conditions on the Subscribers page before selecting and exporting. Only the filtered results are included in the export file, which keeps file sizes manageable and data relevant.
Use Advanced filter for precise segments — The Advanced filter on the Subscribers page lets you build conditions based on subscription status, group membership, email address, created date, subscriber location, campaign activity (opened, clicked, unsubscribed, was inactive), and custom fields. Combine multiple conditions to isolate the exact subscriber segment you need before exporting.
Choose the right format — Use Export to CSV for compatibility with most tools including Google Sheets, Excel, and BI platforms. Use Export to XLSX if you need native Excel formatting or plan to work primarily in Excel.
Export activity by event type — On the Subscriber actions page, switch between tabs like Opens, Clicks, and Hard bounces before clicking Export. Each tab exports only the subscribers who triggered that specific event, so you can create separate files for each activity type.
Save dashboard reports regularly — Use the Export button on the Dashboard to generate named PDF snapshots of your performance data. Adjust the date range before exporting to capture weekly, monthly, or custom reporting periods.
Common issues
Export file is empty or contains no records → The selected event tab has no data for that campaign or time period. Switch to a different tab under Subscriber actions or verify that the campaign was sent and has recorded activity.
Subscriber export has fewer records than expected → Active filters on the Subscribers page are limiting results. Check the Email status, SMS status, and Groups filters, and close the Advanced filter panel if conditions are set. Clear all filters and re-select subscribers to export the full list.
Custom fields are missing from the export → Custom fields are included in subscriber list exports automatically. If a field column appears empty, the data has not been populated for those subscribers. Verify that the field exists under Subscribers → Fields and that subscribers have values assigned.
Dashboard PDF does not include all sections → In the Export Overview report dialog, ensure all desired data sections are toggled on. Sections that are not selected (shown without a minus icon) are excluded from the PDF.
Campaign report has no Export button on the overview page → The Export button appears on the Subscriber actions page, not on the campaign Overview tab. Click View subscriber actions or select a tab under Subscriber actions in the left sidebar to access the export function.
FAQs
What file formats are available for exports?
Subscriber list exports are available in CSV and XLSX formats. Dashboard overview exports download as PDF files. Campaign and transactional activity exports use the Export button on the Subscriber actions or Transactional email activity page.
Can I filter subscribers before exporting?
Yes. On the Subscribers page, use the Email status, SMS status, and Groups dropdown filters to narrow the list. For more precise filtering, click Advanced filter to build conditions based on group membership, email address, created date, location, campaign activity, or custom fields. Only the filtered results are included when you export.
How does Sender attribute a click to a specific campaign?
Sender attributes a click to the campaign that contained the tracked link. When a subscriber clicks a link in an email, the event is recorded against that specific campaign on the Subscriber actions page with the subscriber's email and timestamp. If the subscriber received multiple campaigns, each click is attributed to the campaign that generated the link.
Can I add UTM parameters to my email links?
Yes. When editing an email, add UTM parameters directly to your link URLs (for example, ?utm_source=sender&utm_medium=email&utm_campaign=summer_sale). These parameters pass through to your external analytics tool when a subscriber clicks the link. Sender also sets a Google Analytics campaign name automatically, which appears in the Appears on Google Analytics as field on the campaign report.
How do I export data for a GDPR data subject request?
Go to Subscribers, search for the subscriber by email address, and open their profile. The Subscriber's profile page displays all stored data including email, name, location, groups, source, and the full Subscriber activity log. Export the subscriber's record from the Subscribers list using Export to CSV or Export to XLSX, and reference the profile page for activity history. You can then delete the subscriber record using the Actions → Delete option on the profile page to fulfill a deletion request.
Can I export automation workflow report data?
Automation performance statistics (emails sent, opens, clicks) are displayed on the Automations list page. Individual automation email steps share the same report structure as campaign reports — open the automation, navigate to an email step's report, and use the Subscriber actions export to download event-level data for that step.
What does the Appears on Google Analytics as field mean?
This field on the Campaign overview page shows the campaign name that Sender passes to Google Analytics as the utm_campaign value. It allows you to identify email-driven traffic from that specific campaign in your Google Analytics reports.