Form analytics and conversion rates

This guide explains how to view form submission stats, track visitor-to-subscriber conversion rates, and analyze individual form performance in Sender.

Where to Find This Data

Form analytics are accessible from two locations in Sender.

The Forms list page displays summary stats for every form in your account. Each form row shows the subscribed count, visitors count, and conversion percentage, giving you a side-by-side comparison across all forms.

For detailed analytics on a specific form, open that form's Overview page. The Overview includes an Activity summary panel with total signups, total views, and conversion rate, a Daily visitors / signups chart, and a Subscribers table listing every contact who signed up through that form.

Steps to Access and Analyze Form Data

Step 1 — Review form stats on the Forms list page

Go to Forms in the left sidebar. The list page displays all your forms with a Stats column. Each form shows three values: subscribed (total signups), visitors (total form views), and conversion (percentage of visitors who subscribed). Use the Filter dropdown above the list to narrow results by form type — Embedded forms, Pop-ups, or Spin-to-win forms. Use the Sort dropdown to reorder forms by Name, Edited at, or Created at.

Step 2 — Open a form's Overview for detailed analytics

Click the dropdown arrow in the Actions column for any form and select Overview. The Overview page displays an Activity summary panel at the top right with total signups, total views, and conversion rate. Below the summary, the Daily visitors / signups chart plots SIGNUPS and VISITORS over time, letting you track daily form activity trends.

Step 3 — View and export form subscribers

Scroll down on the Overview page to the Subscribers section. This table lists every subscriber who signed up through the form, with columns for Email address, First Name, Last Name, and Date / time. Use the Find by email search box to locate a specific subscriber. Set a date range with the Starting date – Ending date picker to narrow results to a specific period. Click Export CSV or Export XLSX to download the subscriber list for that form.

Step 4 — Compare performance across forms

Return to the Forms list page by clicking < Forms at the top of the Overview page. Compare the subscribed, visitors, and conversion values side by side across all forms. Use Filter to isolate a specific form type and Sort to order forms by creation or edit date for chronological comparison.

Key Data Points

Subscribed — The total number of subscribers who signed up through a specific form. Displayed in the Stats column on the Forms list page and as total signups on the form Overview page.

Visitors — The total number of times a form was viewed. Shown as visitors on the Forms list page and as total views on the form Overview page. A high visitor count with low signups suggests the form may need optimization.

Conversion rate — The percentage of form visitors who completed a signup. Displayed as conversion on the Forms list page and as conversion rate on the form Overview page. Calculated as total signups divided by total views.

Daily visitors / signups chart — A time-series chart on the form Overview page that plots daily SIGNUPS and VISITORS separately. Available only on the individual form Overview, not on the list page.

Subscriber Date / time — The timestamp when each subscriber signed up through the form. Displayed in the Subscribers table on the form Overview page. Useful for identifying signup patterns and peak activity periods.

How to Use This Data

Compare form conversion rates — Review the conversion column on the Forms list page to identify which forms convert visitors at the highest and lowest rates. Use Filter to compare performance within the same form type, such as all pop-ups or all embedded forms.

Track signup trends over time — Open a form's Overview and review the Daily visitors / signups chart to spot trends in form traffic and signups. Date-level visibility helps you correlate spikes or dips with campaigns, promotions, or website changes.

Identify your highest-performing form — Sort the Forms list by edit or creation date and compare the subscribed and conversion values across all forms to determine which form drives the most subscriber growth.

Export form subscribers for segmentation — Use the Export CSV or Export XLSX buttons on a form's Overview page to download a list of subscribers who signed up through that specific form. This data can support group creation or targeted follow-up campaigns.

Filter form subscribers by date — On the form Overview page, use the Starting date – Ending date picker in the Subscribers section to isolate signups from a specific time window, such as a campaign launch period or a seasonal promotion.

Common Issues

Conversion rate shows 0.00% → The form has not received any visitor views or signups yet. Verify the form is published and the tracking script is installed on your website. Draft forms do not collect visitor or signup data.

Visitor count is 0 but form is published → The form's JavaScript snippet or embed code may not be properly installed on your website. Check the Publishing settings page for the form and verify the code is placed correctly on your site.

Subscriber does not appear in form's subscriber list → The subscriber may have signed up outside the date range set in the Starting date – Ending date picker. Clear the date filter or expand the range to include all time periods. Also confirm the subscriber completed the form submission rather than being added through import or another source.

Cannot find a specific form in the list → Use the Find form by name search box at the top of the Forms list page. If the form was recently created, check the Sort setting — it may be sorted by edit date rather than creation date.

Export buttons are not generating a file → The Subscribers table on the form Overview page may be empty. If there are no signups for the selected form or date range, the export will not produce data. Adjust the date range or confirm the form has collected subscribers.

FAQs

How do I see how many subscribers signed up through a specific form?

Go to Forms in the left sidebar. Each form displays its subscribed count in the Stats column. For more detail, click the dropdown arrow next to the form and select Overview to see the Activity summary with total signups.

Does Sender show a conversion rate for signup forms?

Yes. The Forms list page shows a conversion percentage for each form. The form Overview page displays the conversion rate in the Activity summary panel, calculated as total signups divided by total views.

Can I compare performance across different forms?

Yes. The Forms list page shows subscribed, visitors, and conversion side by side for every form. Use Filter to narrow by form type (Pop-ups, Embedded forms, Spin-to-win forms) and Sort to reorder the list for easier comparison.

Can I see which subscribers signed up through a specific form?

Open the form's Overview page by selecting Overview from the form's dropdown menu. Scroll down to the Subscribers section, which lists every subscriber with their Email address, First Name, Last Name, and Date / time of signup.

Can I export the list of subscribers from a single form?

Yes. On the form's Overview page, scroll to the Subscribers section and click Export CSV or Export XLSX. You can also set a date range using the Starting date – Ending date picker before exporting to limit the data to a specific period.

Why is my form's visitor count not updating?

Visitor tracking requires the form to be published and the tracking script to be installed on your website. Check the form's Publishing settings page to confirm the JavaScript snippet is in place. Draft forms do not track visitors.