Transactional email analytics
This guide explains how to access and use transactional email reports in Sender to monitor delivery health, track engagement, and review individual sending events.
Where to find this report
Transactional email analytics are available under the Transactional emails section in the left sidebar. This section contains two reporting pages accessible from the sub-navigation:
Transactional emails → Metrics opens the Transactional overview page. This is the primary reporting view, displaying summary metric cards and a time-series chart for all transactional sending activity. You can filter by Event type, Domain, and Campaign, and adjust the date range and frequency.
Transactional emails → Logs opens the Latest events log page. This is the event-level reporting view, displaying a table of individual transactional events with details for each email sent, opened, clicked, bounced, unsubscribed, or marked as spam.
You can also jump from the Transactional overview page directly to filtered log views by clicking any of the linked metric cards — Total opens, Total clicks, Unsubscribes, Hard bounces, Soft bounces, or Spam reports — which open the Logs page pre-filtered to that event type.
Steps to access and filter transactional reports
Step 1 — Open the Transactional overview page
Click Transactional emails in the left sidebar, then select Metrics from the sub-navigation. The Transactional overview page loads with summary cards across the top row: Total emails sent, Total delivered, Total opens, and Total clicks. A time-series chart plots sending activity below. A second row of cards shows Unsubscribes, Hard bounces, Soft bounces, and Spam reports. By default, data displays for the last 7 days at an Hourly frequency.
Step 2 — Filter and adjust the date range
Use the three filter dropdowns at the top left to narrow the data. Event type lets you check or uncheck specific event categories — Emails sent, Opens, Clicks, Bounces, Unsubscribes, and Spam reports — to control what appears on the chart. Domain filters by sending domain, and Campaign filters by a specific transactional template. To change the time period, click the date range selector at the top right and choose a preset such as Last 7 days, Last 30 days, or Last 12 months, or define a Custom range with specific start and end dates. Switch between Hourly, Daily, Weekly, and Monthly frequency toggles to change the chart granularity.
Step 3 — Review individual events in the Logs page
Click Logs in the sub-navigation to open the Latest events log. This page displays a table with columns for Event, Recipient, Subject, Template, and Date / time. Use the Search field to find events by recipient address or subject line. Apply the Event type, Domain, and Campaign filters to isolate specific event categories — for example, select Bounces from the Event type dropdown to see only bounce events. Adjust the date range to control the reporting window. Use the View dropdown at the bottom to change the number of rows displayed per page (10, 15, 20, 25, or 50).
Step 4 — Drill down from overview metrics to log details
On the Transactional overview page, click any linked metric card to jump directly to the Logs page with the corresponding event filter pre-applied. Total opens, Total clicks, Unsubscribes, Hard bounces, Soft bounces, and Spam reports all link to filtered log views. This lets you move from an aggregate count to the individual events behind it without manually setting filters on the Logs page.
Available metrics
Total emails sent — The total number of transactional emails sent during the selected date range. Displayed as a summary card on the Transactional overview page. This count includes all transactional emails regardless of delivery outcome.
Total delivered — The number of transactional emails successfully delivered to recipient inboxes during the selected period. Displayed as a summary card on the Transactional overview page.
Total opens — The number of open events recorded for transactional emails in the selected period. Displayed as a clickable summary card on the Transactional overview page; clicking it opens the Logs page filtered to open events.
Total clicks — The number of click events recorded for transactional emails in the selected period. Displayed as a clickable summary card on the Transactional overview page; clicking it opens the Logs page filtered to click events.
Unsubscribes — The number of recipients who unsubscribed via a transactional email during the selected period. Displayed as a summary card in the second row of the Transactional overview page with a link to the corresponding log entries.
Hard bounces — The number of transactional emails that permanently failed delivery during the selected period. Displayed as a summary card in the second row of the Transactional overview page with a link to the filtered Logs view.
Soft bounces — The number of transactional emails that temporarily failed delivery during the selected period. Displayed as a summary card in the second row of the Transactional overview page with a link to the filtered Logs view.
Spam reports — The number of recipients who reported a transactional email as spam during the selected period. Displayed as a summary card in the second row of the Transactional overview page with a link to the filtered Logs view.
How to identify performance issues
Rising hard bounce rate — If the Hard bounces count increases over consecutive periods, it may indicate outdated or invalid recipient addresses in your transactional triggers. Filter the Logs page by Bounces to identify which recipients and templates are affected, and review the source systems feeding those addresses.
Soft bounce spikes — A sudden increase in Soft bounces can signal temporary delivery issues such as recipient mailbox limits or server throttling. Compare soft bounce counts across Daily or Weekly views to determine whether the pattern is sustained or isolated to a specific time window.
Spam report increases — Growth in the Spam reports metric suggests recipients do not recognize or want the transactional emails they are receiving. Filter by Campaign to isolate which template is generating complaints, and review the content and sending frequency for that template.
Low open counts relative to delivered — If Total opens is consistently low compared to Total delivered, transactional emails may be landing in spam folders or recipients may not find the subject lines relevant. Filter by Domain to check whether the issue is isolated to a specific sending domain.
Declining click engagement — If Total clicks trends downward while Total opens remains stable, the email content or call-to-action may need attention. Switch to Weekly or Monthly frequency to confirm the trend is sustained before making changes.
Report tips
Use the Campaign filter to isolate template performance — Select a specific template from the Campaign dropdown on either the Metrics or Logs page to view metrics for that template alone. This helps you compare the performance of different transactional email types such as password resets, order confirmations, or verification emails.
Switch frequency to match your analysis window — Use Hourly when investigating a specific incident or same-day issue. Use Daily or Weekly for trend analysis over longer periods. Monthly is useful for high-level reporting and identifying seasonal patterns.
Click metric cards to drill into details — Instead of manually configuring filters on the Logs page, click the linked metric cards on the Transactional overview page to jump directly to a pre-filtered log view for that event type.
Bookmark filtered views — After applying filters on the Metrics or Logs page, the URL updates to reflect your selections. Bookmark the URL to return to the same filtered view without reconfiguring filters each time.
Review logs regularly for delivery anomalies — Check the Latest events log page periodically to spot unexpected bounce or spam events before they accumulate into larger delivery problems.
Common issues
Metric cards show zero despite active sending → The date range may not cover the period when emails were sent. Click the date range selector and choose a wider range such as Last 30 days or set a Custom range that includes your sending dates.
Logs page shows "No data found" → Verify that the Event type, Domain, and Campaign filters are not excluding the events you expect. Clear all filters and widen the date range to confirm whether any data exists for the selected period.
Chart does not update after changing filters → Ensure you have applied the filter selections. Some filter dropdowns require you to click outside the dropdown to confirm. Refresh the page if the chart still does not reflect your selections.
Clicking a metric card opens an empty log → The linked log view inherits the date range from the overview page. If the date range is too narrow or no events of that type occurred in the period, the log table will be empty. Widen the date range on the Logs page to check for data outside the original window.
"Select a single day to display data hourly" tooltip appears → The Hourly frequency requires a single-day date range. Select one specific day in the date range picker, or switch to Daily, Weekly, or Monthly frequency for multi-day ranges.
FAQs
Can I filter transactional metrics by a specific template? Yes. On the Transactional overview page, click the Campaign dropdown and select the template name. The chart and all summary cards update to show metrics for that template only. The same Campaign filter is available on the Logs page.
How often are transactional report metrics updated? Metrics update in near real-time. Refresh the page to see the latest data. On the Latest events log page, individual events appear shortly after the email is sent or a recipient event occurs.
Can I search for a specific recipient in the logs? Yes. Use the Search field at the top of the Latest events log page and enter a recipient email address. The table filters to show only events associated with that address.
What event types are available in the Event type filter? On the Transactional overview page, the Event type filter includes checkboxes for Emails sent, Opens, Clicks, Bounces, Unsubscribes, and Spam reports. On the Logs page, the same categories appear as selectable options in the Event type dropdown.
Can I compare transactional metrics across two time periods? Yes. Open the date range picker on the Transactional overview page and enable the Compare toggle. Select two date ranges to view a side-by-side comparison of your transactional metrics.
What is the difference between the Metrics page and the Logs page? The Metrics page shows aggregated summary cards and a time-series chart for overall transactional sending performance. The Logs page shows individual event-level records in a table, with details for each specific email event including the recipient, subject, template, and timestamp.