13 Most Affordable Email Marketing Services (April 2025)

When it comes to email marketing, there’s no denying its impact — an extraordinary ROI of $36 for every dollar spent! But let’s be honest: choosing a platform that doesn’t dent the pocket can be tricky. 

We’ve all been there — searching for affordable platforms that don’t just fit the budget but also pack a punch. The good news? Such options exist, and many offer the same features as their pricier counterparts. 

In this blog, we’ll walk you through 13 cheap email marketing platforms that are light on your wallet but heavy on results. 

Cheapest Email Marketing Platforms: Price Comparison 

Are you in a hurry and want to check which are the cheapest email marketing platforms quickly? 

Check our overview table, listing different low-cost email marketing software and their actual costs. 

Service	Up to 2,500 Subscribers	Up to 10,000 Subscribers	Up to 20,000 Subscribers	Up to 50,000 Subscribers
Sender	Free	$40/month	$75/month	$159/month
Omnisend	$41/month	$105/month	$262/month	$500/month
Brevo	Unlimited contacts with pricing depending on monthly email sends, starting at $26/month
Zoho Campaigns	$13/month	$37/month	$56/month	$104/month
Mailjet	$17/month	$25/month	$31/month	$37/month
Mailchimp	$55/month	$115/month	$242/month	$382/month
Benchmark Email	$30/month	$76/month	$117/month	$237/month
EmailOctopus	$16/month	$36/month	$64/month	$148/month
GetResponse	$25/month	$58/month	$125/month	$215/month
Kit	$41/month	$100/month	$150/month	$316/month
SendPulse	$22/month	$42/month	$68/month	$149/month
Moosend	$32/month	$88/month	$160/month	$315/month
SendGrid	$20/month	$20/month	$20/month	$20/month

13 Best Cheapest Email Marketing Services in 2025

From powerful automation to impressive deliverability, we’ve considered everything that matters in creating this list. Read this email marketing software comparison roundup to pick the cheapest email marketing service in the market.

Sender — Cheapest Email Newsletter Service

Looking for the best value in email marketing? Sender is one of the industry’s best free email marketing services with scalable plans, offering all the features you need to grow your audience and drive conversions.

Create stunning emails, automate your campaigns, segment your audience, and track your success with ease. Plus, unlock the power of SMS campaigns to reach your audience instantly on their mobile devices. All this at a price that won’t break the bank.

Being the cheapest newsletter service doesn’t mean Sender skimps on features. In fact, Sender provides everything you need to supercharge your email marketing—without breaking the bank. 

Start crafting stunning, results-driven campaigns with their intuitive drag-and-drop editor and extensive email template library. Target the right subscribers at the right time using powerful behavioral segmentation features and take your marketing to the next level with a visual automation builder. 

Even on the free plan, you can leverage pre-made automation templates to effortlessly set up welcome emails, abandoned cart reminders, and more. And if you ever have questions, Sender’s got you covered with 24/7 live chat support to provide quick answers and guidance.

Standout Features

• No code email builder. Easily create stunning, professional emails with a drag-and-drop interface – no coding needed;
• Visual automation builder. Visually design automated email sequences triggered by user actions like opens and clicks;
• Behavioral segmentation features. Segment your audience based on actions like purchases and website visits for targeted messaging;
• Amazing deliverability. Enjoy high inbox placement rates thanks to Sender’s robust infrastructure and deliverability focus.

Features Included at Low Cost

Sender offers a powerful yet affordable email marketing solution packed with features. Enjoy intuitive drag-and-drop email design, pre-made email templates, and automation tools to streamline campaigns. Segment audiences, personalize messages, and analyze performance with detailed reports.

• Core features available: Email editor, pre-designed templates, segmentation, signup forms, automation workflows, and reporting & analytics;
• Free plan includes: Up to 2,500 subscribers and 15,000 emails per month, along with access to core features like the drag-and-drop editor and basic automation;
• Limitations: Advanced automation features, dedicated IP addresses, and priority support require a paid plan;
• High-value for price: Sender offers a generous free plan with a high subscriber limit, making it ideal for businesses starting out or with smaller lists.

Industry Fit

Sender is a budget-friendly email marketing platform ideal for small to medium businesses. This bulk email sender offers intuitive features and powerful deliverability tools to maximize your email marketing ROI.

• Ecommerce. Automate abandoned cart emails, send personalized product recommendations, and track purchase behavior to drive sales;
• Newsletters & media. Grow your subscriber list, segment your audience based on interests, and deliver engaging content with visually appealing templates;
• Startups & small businesses. Build relationships with leads, nurture them through automated email sequences, and track your progress with insightful analytics.

Pricing

Plan	Cost	Limits
Free Plan	$0/month	Up to 2,500 contacts and up to 15,000 emails/month
Standard Plan	Starts at $7/month	Up to 1,000 contacts and up to 12,000 emails/month
Professional Plan	Starts at $14/month	Up to 1,000 contacts and up to 24,000 emails/month

Sender’s free plan makes it the cheapest email marketing software with limits worthy of running actual campaigns. The plan lets you send up to 15,000 emails to 2,500 subscribers every month. It unlocks several free email marketing tools like automation workflows, segmentation, and email builder.

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Omnisend — Great Value-for-Money Email Marketing Tool 

Designed for ecommerce, Omnisend is the perfect email marketing tool for online brand owners looking to launch and scale their campaigns. This platform gives you all the features you need to succeed without breaking the bank, from beautiful email templates and automation workflows to advanced segmentation and insightful analytics. 

Plus, Omnisend seamlessly integrates with Shopify and other popular ecommerce platforms for a streamlined workflow.

Omnisend goes beyond the basics to deliver a truly comprehensive email marketing platform designed specifically for ecommerce businesses.

While you’ll find all the standard features you’d expect – a user-friendly landing page builder, a visual automation builder, and a library of stunning email templates – Omnisend takes it a step further with digital marketing tools crafted to maximize your success.

Leverage the power of their AI writing assistant to craft compelling email copy in minutes and gain valuable insights with the brand health checker, benchmarking your campaign performance against industry competitors. 

Setting up automated campaigns is easy. With advanced segmentation features, you can target specific customer behaviors to deliver the right message at the right time, boosting engagement and driving conversions.

Standout Features

• SMS, email, and push notification marketing. Reach customers across multiple channels with unified marketing campaigns for a seamless experience;
• Shopify review automation. Effortlessly collect valuable product reviews from Shopify customers with automated review requests;
• A/B testing. Experiment with different email elements like subject lines and calls-to-action to optimize campaign performance;
• Popup form builder. Design eye-catching signup forms to capture website visitor information and grow your subscriber list.

Features Included at Low Cost

Omnisend focuses on providing email and SMS marketing specifically designed for ecommerce businesses. Beyond standard email features like automation and segmentation, Omnisend integrates seamlessly with popular ecommerce platforms like Shopify, allowing you to target customers based on purchase history and behavior. 

Leverage pre-built automation workflows for abandoned carts, welcome messages, and post-purchase follow-ups to boost sales and engagement. While Omnisend offers a free plan, their paid plans unlock the full potential of their ecommerce-focused features.

• Core features available: Email & SMS marketing, automation workflows, pre-built ecommerce templates, pop-ups & signup forms, and reporting & analytics;
• Free plan includes: Up to 250 contacts and 500 emails per month, basic automation, pre-built workflows, and signup forms;
• Limitations: Advanced segmentation, email & SMS automation, and some integrations are limited on the free plan;
• High-value for price: Omnisend’s free plan is specifically designed for ecommerce businesses and includes features like abandoned cart emails and product recommendations.

Industry Fit

Omnisend is a powerful email & SMS marketing automation platform built specifically for ecommerce businesses.

• Online retail. Recover lost sales with automated abandoned cart emails, send targeted product recommendations, and personalize the shopping experience;
• Direct-to-consumer brands. Build strong customer relationships with personalized welcome series, post-purchase follow-ups, and loyalty program communications;
• Subscription box services. Reduce churn and increase customer lifetime value with engaging email campaigns, automated win-back sequences, and timely billing reminders.

Pricing

Plan	Cost	Limits
Standard	$16/month	Up to 500 contacts and 6,000 emails/month
Pro	$59/month	Up to 2,500 contacts and unlimited emails.

The free plan offers all basic features for up to 250 contacts and you can send up to 500 emails every month. 

Love it, we evaluate annually and it continues to be the best bang for the buck, plus they keep adding features which is great.

— Marcus from Capterra

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Brevo — Low-Cost Email Marketing Software for Marketers

Brevo is the go-to low-cost email marketing software for marketers who demand powerful features without the hefty price tag. Enjoy all the features you need to craft highly targeted campaigns, including advanced segmentation, personalization options, and pre-built automation workflows. 

Plus, Brevo goes beyond email with SMS and WhatsApp marketing capabilities built right in, allowing you to connect with your audience on their preferred channels.

Brevo empowers you to reach your audience across multiple channels with its intuitive platform and budget-friendly pricing. You can build email marketing campaigns quickly using a drag-and-drop editor, which doesn’t require any coding experience.

The platform also allows for customization of subject lines and email content through dynamic fields, enabling more personalized communication.

But Brevo doesn’t stop at email. Expand your reach and boost engagement by connecting with customers through SMS and WhatsApp campaigns, all managed seamlessly within the same platform. With Brevo, you can unlock the power of multi-channel marketing to drive conversions and build lasting customer relationships.

Standout Features

• Drag-and-drop email builder. Design beautiful, mobile-responsive and interactive emails effortlessly;
• Segmentation & personalization features. Target the right audience segments with personalized messages that resonate;
• Prebuilt automation workflows. Save time and nurture leads with pre-designed automation for common marketing goals;
• Inbuilt CRM, SMS & Whatsapp marketing features. Manage contacts, send SMS & WhatsApp campaigns, all within one platform. 

Features Included at Low Cost

Brevo stands out by providing a comprehensive suite of marketing tools beyond email. While offering powerful email marketing features like automation and segmentation, Brevo also includes SMS marketing, chat, transactional emails, and even a CRM within its platform.

This makes it ideal for businesses looking for a one-stop solution to manage all their customer interactions. 

• Core features available: Email marketing, SMS marketing, marketing automation, transactional emails, landing pages, and signup forms;
• Free plan includes:  Unlimited contacts and up to 300 emails per day, basic automation features, and access to core features like the drag-and-drop editor;
• Limitations:  The free plan includes Brevo branding on emails, and daily sending limits might be restrictive for larger businesses;
• High-value for price: Brevo’s free plan allows for unlimited contacts, making it a good option for businesses with large lists but lower sending frequency needs.

Industry Fit

Brevo is a multi-channel marketing platform offering email marketing, SMS, chat, and marketing automation tools in one place.

• Ecommerce. Send transactional emails, automate abandoned cart reminders, and segment customers based on purchase history for targeted promotions;
• Travel & hospitality. Deliver personalized booking confirmations, send pre-trip information, and nurture customer relationships with targeted offers and promotions;
• Nonprofits. Cultivate donor relationships with engaging newsletters, promote fundraising campaigns, and automate donation thank you messages.

Pricing

Plan	Cost	Limits
Starter	$9/month	Up to 20,000 emails per month. Marketing automation for up to 2,000 contacts.
Business	$65/month	Unlimited contacts; 20,000 emails per month.

Use its free plan to send up to 300 emails daily and store unlimited emails. However, only basic features, such as email templates, email editor, etc., are available. 

Very easy to use, with clear pricing. We particularly like how intuitive it is to design newsletters. We find it perfect for a small organisation that needs simple tools to communicate on a daily or weekly basis with a medium-sized audience.

— EPUB from Trustpilot

Find more similar tools here: 10 Brevo Alternatives: Identifying Best Options

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Zoho Campaigns — Affordable Bulk Email Services

Zoho Campaigns is a budget-friendly bulk email marketing solution designed to empower small businesses and startups. Don’t let a limited budget prevent you from harnessing the power of email marketing. 

This platform offers all the features you need to succeed, from a drag-and-drop email editor and pre-designed templates to automation workflows and insightful analytics. Their generous free plan makes Zoho Campaigns an ideal starting point for businesses on a budget.

Zoho Campaigns offers a robust yet budget-friendly email marketing solution that seamlessly integrates with the broader Zoho ecosystem, making it an ideal choice for businesses already leveraging Zoho products. 

Effortlessly create visually appealing emails with the intuitive drag-and-drop editor, and automate your campaigns with sophisticated workflows to nurture leads and drive conversions. Gain deep insights into your performance with detailed reporting tools, allowing you to optimize your strategy for maximum impact. 

Zoho Campaigns prioritizes data privacy, ensuring GDPR compliance for peace of mind. Plus, you can effortlessly personalize your messages with dynamic content, delivering tailored experiences that resonate with your audience.

Standout Features

• Drag-and-drop email editor. Craft visually appealing emails with ease using the intuitive drag-and-drop interface;
• Automation workflows for recurring emails. Schedule and automate repetitive email campaigns like welcome series and birthday messages;
• Pre-designed templates for different campaigns. Jumpstart your email design with a library of professional templates for various marketing goals;
• Advanced analytics and reporting. Track key metrics, measure campaign success, and optimize future efforts with in-depth reporting.

Features Included at Low Cost

Zoho Campaigns provides a robust email marketing platform deeply integrated with the Zoho suite of business applications. If you’re already utilizing Zoho CRM or other Zoho tools, Zoho Campaigns slots in seamlessly to leverage existing customer data.

Beyond standard features like automation and A/B testing, Zoho Campaigns stands out with advanced deliverability tools and detailed reporting features. This makes it a strong option for businesses focused on email deliverability and data-driven optimization.

• Core features available: Email marketing, automation workflows, pre-designed templates, A/B testing, signup forms, and reporting & analytics;
• Free plan includes: Up to 2,000 subscribers and 12,000 emails per month, access to basic templates, and sign-up form builder;
• Limitations: Advanced automation features, custom domain branding, and some integrations require a paid plan;
• High-value for price: Zoho Campaigns integrates seamlessly with other Zoho products, making it a cost-effective option for businesses already using the Zoho suite.

Industry Fit

Zoho Campaigns is a scalable email marketing platform that integrates seamlessly with other Zoho products, making it ideal for businesses already using the Zoho suite.

• B2B companies. Generate leads through targeted campaigns, nurture them with personalized content, and track engagement to identify qualified prospects;
• Event management. Promote events with eye-catching email campaigns, manage registrations, send automated reminders, and gather feedback post-event;
• Educational institutions. Communicate with students, faculty, and alumni through newsletters, announcements, event invitations, and personalized updates.

Pricing

Plan	Cost	Limits
Free Plan	Free	Up to 2,000 contacts and 6,000 emails/month
Standard Plan	Starts at $7/month	Up to 500 contacts, additional pricing based on volume
Professional Plan	Starts at $16/month	Includes advanced automation and analytics

The free plan is for businesses with up to 2,000 subscribers and lets you send 6,000 emails monthly. Though automation is limited on the free plan, the integration with Zoho CRM and other apps makes it useful.

I’ve evaluated multiple CRM solutions for our small med-tech subsidiary and selected Zoho based on it’s modularity and customization features. From all available versions, we are now using the CRMPlus package. The CRM is either cloud based as a desktop solution or accessible via the app.

— Ollie from G2

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Mailjet — Great Email Marketing Solution for Beginners

Just starting out with email marketing? Mailjet is the perfect platform to launch and grow your campaigns with ease. 

This beginner-friendly solution offers all the features you need to succeed, from a drag-and-drop email builder and pre-designed templates to intuitive automation workflows and A/B testing capabilities.

Mailjet’s collaborative tools make it simple to work with your team, while built-in email verification helps ensure high deliverability rates.

Mailjet empowers teams to collaborate seamlessly on high-impact email marketing campaigns that reach the inbox every time. Their platform prioritizes deliverability, with built-in email verification to ensure your message lands in front of the right eyes.

But Mailjet doesn’t stop at just getting your emails delivered. Unleash the power of personalization and segmentation to tailor your messaging for maximum engagement.

Streamline your workflow with intuitive automation tools, optimize your campaigns with A/B testing, and efficiently manage your contacts – all within a single, collaborative platform. With Mailjet, you can elevate your email marketing through teamwork and data-driven insights.

Standout Features

• Dynamic content sections. Personalize emails at scale by tailoring content blocks based on user data and behavior;
• Deep segmentation. Create highly targeted email lists based on demographics, engagement, and more for precise messaging;
• Marketing automation builder. Design automated email sequences to nurture leads, onboard customers, and boost engagement;
• A/B testing. Optimize email campaigns by testing elements like subject lines and call-to-action buttons to maximize results.

Features Included at Low Cost

Mailjet positions itself as an intuitive and collaborative email marketing platform ideal for growing businesses and teams. Its user-friendly interface makes designing and sending engaging emails simple, while features like real-time collaboration tools allow teams to work together seamlessly.

Mailjet also boasts advanced deliverability features and robust API for easy integration with existing systems. 

• Core features available: Email editor, pre-designed templates, contact segmentation, automation workflows, transactional emails, and basic analytics;
• Free plan includes: Up to 6,000 emails per month (200 emails per day) and unlimited contacts, access to the drag-and-drop editor, and core features;
• Limitations: Advanced statistics, A/B testing, and some integrations are limited on the free plan;
• High-value for price: Mailjet’s free plan allows for unlimited contacts, making it a great starting point for businesses building their email list.

Industry Fit

Mailjet is an intuitive email marketing platform designed for teams. It offers collaborative features and a user-friendly interface for creating and sending impactful email campaigns.

• Agencies. Manage multiple client accounts easily, collaborate on email design and content, and track campaign performance for all clients in one place;
• Ecommerce. Design transactional emails, automate order confirmations, and personalize the customer journey with targeted product recommendations;
• SaaS companies. Onboard new users with automated welcome sequences, deliver feature updates, and reduce churn with re-engagement campaigns.

Pricing

Plan	Cost	Limits
Essentials	$15/month	Up to 15,000 emails, unlimited contacts, signup form builder, segmentation, etc.
Premium	$25/month	Up to 15,000 emails, unlimited contacts, + advanced features like marketing automation, A/B testing, etc.

The free plan can be used to send up to 6,000 emails per month with a daily sending limit of 200 emails. You can also store 1,500 contacts on the free plan. 

Price and quality is fine, transactional emails arrive well, marketing emails are a bit limited, the tool is easy to implement and take advantage of if you have less than 4k contacts.

— Johan from Capterra

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Mailchimp — Inexpensive Email Platform with Limited Features

Mailchimp is a leading email marketing platform designed to help businesses of all sizes achieve their marketing goals. 

This comprehensive solution offers all the features you need to succeed, from a vast library of templates and easy-to-use automation tools to powerful segmentation capabilities and insightful analytics.

Whether you’re just starting out or looking to scale your email marketing, Mailchimp provides a user-friendly platform with everything you need to grow your business.

Mailchimp welcomes newcomers with its intuitive interface and user-friendly tools, making it easy for even beginners to launch and manage email campaigns. Their visual builder simplifies the creation of landing pages, popups, and emails, while clear reporting dashboards provide key metrics like open rates, click-through rates, and subscriber activity at a glance.

Standout Features

• Automated workflows. Streamline your email marketing with automated welcome emails, abandoned cart reminders, and more;
• A/B testing. Find the best performing email elements by running tests on subject lines, content, and send times;
• Vast library of templates. Choose from a wide variety of pre-designed email templates to fit your brand and campaign goals;
• Simple list management features. Easily organize your contacts into segmented lists for targeted messaging and efficient campaigns.

Features Included at Low Cost

Mailchimp, a household name in email marketing, offers an incredibly user-friendly platform with a drag-and-drop editor and a wide variety of templates, making it easy for even beginners to create professional-looking emails. 

Beyond the basics, Mailchimp provides marketing automation, segmentation, and website tracking features to help businesses target their audience effectively.

• Core features available: Email editor, pre-designed templates, marketing automation, segmentation, signup forms, landing pages, and basic analytics;
• Free plan includes: Up to 500 contacts and 2,500 sends per month, access to the basic email editor, a limited selection of templates, and simple automation;
• Limitations: The free plan has limited features, branding restrictions, and limited support options;
• High-value for price: Mailchimp’s free plan is a good option for very small businesses or individuals just getting started with email marketing.

Industry Fit

Mailchimp is a popular email marketing platform known for its ease of use and comprehensive features, making it suitable for businesses of all sizes.

• Ecommerce. Recover abandoned carts, promote new products, and segment customers based on purchase history for targeted campaigns;
• Bloggers & content creators. Grow your audience, promote your content, and build a strong community with engaging email newsletters;
• Small businesses & entrepreneurs. Stay top-of-mind with regular newsletters, promote special offers, and nurture customer relationships with targeted campaigns.

Pricing

Plan	Cost	Limits
Essentials	$13/month	Up to 500 subscribers; 5,000 emails per month
Advanced	$20/month	Up to 500 subscribers; 6,000 emails per month
Premium	$350/month	Up to 500 subscribers; 150,000 emails per month

Mailchimp pricing is clear and straightforward. The free plan is useful only for sending up to 1,000 emails per month to a list of up to 500 subscribers. 

Mailchimp has been fantastic for my small business! It’s super easy to set up and customize email campaigns, and the analytics help me see what’s working. Integrating with my online store has made follow-ups a breeze, saving me so much time. Highly recommend for any small business owner looking to streamline their marketing!

— Okipala from Trustpilot

Interested in Mailchimp? Read this before making any decisions: 14 Mailchimp Alternatives Compared (2025 Update)

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Benchmark Email — Cheapest Email Campaign Platform

Benchmark Email makes sophisticated email marketing accessible to everyone with its affordable pricing and AI-driven features. 

This powerful platform offers all the tools you need to create high-impact campaigns, including a drag-and-drop email builder, AI content generation, and a built-in marketing CRM. Benchmark Email simplifies your workflow and helps you achieve impressive results without breaking the bank.

Benchmark Email delivers impressive value, packing its platform with powerful features like a robust template library, a drag-and-drop builder for popups and landing pages, a built-in marketing CRM, and deep integrations – all at a budget-friendly price point. 

But what truly sets Benchmark apart is its commitment to making AI accessible. Their AI content creator helps you transform your ideas into engaging email copy with just a click, a feature rarely found in such an affordable platform. 

And with their smart sending functionality, you can ensure your emails reach your audience when they’re most likely to engage, maximizing your open and click-through rates.

Standout Features

• Automated workflows. Streamline your email marketing with automated welcome emails, abandoned cart reminders, and more;
• A/B testing. Find the best performing email elements by running tests on subject lines, content, and send times;
• Vast library of templates. Choose from a wide variety of pre-designed email templates to fit your brand and campaign goals;
• Simple list management features. Easily organize your contacts into segmented lists for targeted messaging and efficient campaigns.

Features Included at Low Cost

Benchmark Email prioritizes user experience with its simple interface and drag-and-drop editor, making it a breeze to create visually appealing emails even without design experience. They offer a good selection of mobile-responsive templates and robust automation features to streamline your email marketing.

• Core features available: Drag-and-drop email editor, pre-designed templates, list segmentation, automation workflows, signup forms, and reporting & analytics;
• Free plan includes: Unlimited emails per month for up to 250 contacts, access to core features like the drag-and-drop editor and basic automation;
• Limitations: Advanced automation features, A/B testing, and some integrations require a paid plan;
• High-value for price: Benchmark Email’s free plan allows for unlimited emails for smaller lists, making it a good option for businesses with limited budgets.

Industry Fit

Benchmark Email is a user-friendly email marketing platform designed with small businesses in mind. It offers affordable plans and intuitive features to simplify email marketing.

• Local businesses. Promote special offers, announce events, and share updates with your local customer base;
• Restaurants & cafes. Send weekly menus, promote new dishes, and offer exclusive deals to your subscribers;
• Retail stores. Announce sales, promote new arrivals, and encourage repeat business with targeted email campaigns.

Pricing

Plan	Cost	Limits
Free	$0	Up to 500 contacts, 3,500 emails/month
Pro	$13/month	Up to 500 contacts, 7,500 emails/month

The free plan doesn’t offer access to automation, A/B testing and landing page builder. 

Despite the high quality of their services, benchmark offers competitive pricing plans suitable for businesses of all sizes. The scalability of their solutions makes it easy for businesses to start small and grow their email marketing efforts as their needs evolve.

– Behere from G2

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EmailOctopus — Cheap Email Blast Service

EmailOctopus is the go-to platform for businesses looking to send high-impact email campaigns without exceeding their budget. 

This affordable email marketing service offers all the essential features, including an easy-to-use drag-and-drop builder, automated email sequences, detailed analytics, and even landing page creation.

EmailOctopus provides a cost-effective way to reach your audience and achieve your goals, whether you’re sending newsletters, promotional blasts, or nurturing leads.

EmailOctopus makes it easy to streamline your marketing efforts and nurture leads with powerful automation features, all at a price that won’t break the bank. Build automated email sequences to welcome new subscribers, recover abandoned carts, and guide customers through their journey – all on autopilot. 

Gain valuable insights into your campaign performance with detailed analytics, tracking everything from open and click-through rates to subscriber engagement. Plus, crafting beautiful, professional emails is a breeze with their intuitive drag-and-drop editor and library of ready-to-use, responsive email templates.

Standout Features

• Automated email sequences. Nurture leads and engage subscribers with automated welcome series, abandoned cart emails, and more;
• Detailed analytics. Track key email marketing metrics like open rates, click-through rates, and conversions to measure campaign success;
• Form and landing page builder. Grow your email list and capture leads with customizable forms and landing pages designed to convert;
• Live chat support. Get prompt assistance from a friendly support team via live chat for any questions or issues you encounter.

Features Included at Low Cost

Email Octopus presents a compelling option for businesses seeking simplicity and affordability. Their clean and intuitive interface makes navigating the platform a breeze, while still offering essential features like automation, segmentation, and insightful reporting.

• Core features available: Drag-and-drop email builder, pre-designed templates, automation workflows, list segmentation, signup forms, and reporting & analytics;
• Free plan includes: Up to 2,500 subscribers and 10,000 emails per month, access to most core features, including automation and segmentation;
• Limitations: Advanced automation features, custom domain branding, and priority support require a paid plan;
• High-value for price: EmailOctopus offers a generous free plan with a good subscriber limit and access to key features, making it ideal for businesses and creators with growing audiences.

Industry Fit

EmailOctopus is a cost-effective email marketing platform that integrates seamlessly with popular platforms like WordPress and Zapier.

• Bloggers & content creators. Grow your email list, deliver your latest content, and connect with your audience through targeted email campaigns;
• Nonprofits & charities. Engage donors, promote fundraising initiatives, and share impact stories with compelling email newsletters;
• Small businesses & startups. Build brand awareness, nurture leads, and drive sales with automated email sequences and targeted campaigns.

Pricing

Plan	Cost	Limits
Free	$0	Up to 2,500 subscribers and 10,000 emails/month. No automation access
Pro	$9/month	Up to 500 subscribers, 10,00 emails/month

EmailOctopus’ free plan allows users to send up to 10,000 emails per month to 2,500 subscribers. It stands out among cheap email marketing services for small businesses and startups looking to manage their email marketing on a budget.

The cost to value with EmailOctopus has been incredible. Reaching out when you need help is easy, and the response is fast. I am glad we made the switch and would recommend more small companies to give them a try.

– Jasmine from Capterra

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GetResponse — Cheapest Email Automation Software

GetResponse is the ideal solution for businesses seeking powerful yet budget-friendly email marketing automation. This user-friendly platform gives you all the tools you need to create engaging email campaigns, automate your workflows, and grow your subscriber list—all without breaking the bank. 

From their intuitive drag-and-drop builder and AI-powered content generator to pre-designed templates and insightful analytics, GetResponse makes it simple to achieve real email marketing success.

GetResponse goes beyond basic email marketing, offering a comprehensive suite of tools designed to elevate your campaigns and simplify your workflow.

Harness the power of AI with their built-in content generator, crafting compelling email copy in minutes, and ensure your messages reach the right eyes at the right time with intelligent sending capabilities.

But GetResponse doesn’t stop there. Build stunning websites with their intuitive drag-and-drop website builder, create automated workflows with ease using the visual automation builder, and choose from a library of professionally designed email templates to jumpstart your campaigns. 

With GetResponse, you get a complete marketing toolkit at your fingertips.

Standout Features

• Website builder. Create a professional website easily with a drag-and-drop builder, even without any coding experience;
• AI email generator. Overcome writer’s block and generate engaging email content quickly using the power of AI;
• Webinar hosting features. Host engaging webinars to generate leads, nurture prospects, and connect with your audience live;
• Email template library. Access a wide range of professionally designed email templates to suit various marketing campaigns and goals. 

Features Included at Low Cost

GetResponse goes beyond standard email marketing by offering a comprehensive suite of tools designed to build online businesses. Alongside robust email marketing features like automation and segmentation, GetResponse provides landing page creation, webinar hosting, and marketing automation funnels.

This makes it a good option for businesses looking to manage multiple aspects of their online presence in one place.

• Core features available: Email marketing, marketing automation, landing pages, signup forms, webinars, and basic analytics;
• Free plan includes: Up to 500 contacts, access to the drag-and-drop editor, website builder, and basic automation features;
• Limitations: The free plan has limited features, limited access to templates, and GetResponse branding;
• High-value for price: GetResponse’s free plan includes a website builder, making it a good value for businesses looking for an all-in-one solution.

Industry Fit

GetResponse is a comprehensive marketing automation platform that offers email marketing, landing pages, webinars, and more.

• Ecommerce. Recover abandoned carts, send personalized product recommendations, and automate your email marketing to boost sales;
• Course creators & coaches. Promote your courses, nurture your audience, and deliver valuable content with automated email sequences;
• Digital marketers. Generate leads, nurture them through the sales funnel, and track your marketing ROI with advanced analytics.

Pricing 

Plans	Cost	Limits
Email Marketing	$15/month	Unlimited emails for up to 1,000 subscribers
Marketing Automation	$48/month	Automation + unlimited emails for up to 1,000 subscribers
Ecommerce Marketing	$97/month	Ecommerce integration + automation + Unlimited emails for up to 1,000 subscribers

There’s a 30-day free trial plan which you can use to send up to 2,500 emails and test the platform. 

What I like about Getresponse is how powerful yet intuitive the software is. The functionality is mind blowing, and yet a novice marketer like myself can master it in a very short time.

– Jean from G2

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Kit — Creator-Friendly Email Marketing Solution 

Kit is the go-to email marketing platform built specifically for creators who want to connect with their audience and grow their brand.

This intuitive solution offers all the features you need to succeed, from a user-friendly landing page builder and behavioral segmentation tools to seamless digital product hosting and a built-in creator network for expanding your reach. 

With Kit, you can focus on what you do best – creating amazing content – while building a thriving online community.

Kit understands the unique needs of creators, offering an intuitive email marketing platform packed with powerful features designed to help you connect with your audience and grow your brand. Their platform seamlessly blends ease of use with effective marketing tools, making it the perfect solution for anyone in the creative industry.

Segment your audience with precision, automate your campaigns for maximum efficiency, and personalize your content to deliver truly resonant messages. Kit empowers you to nurture relationships, drive engagement, and build a thriving community around your creative work.

Standout Features

• Creator network for referral signups. Tap into a network of creators to promote your products and drive referral signups, expanding your reach;
• Behavioral segmentation. Target the right audience segments by creating highly specific lists based on user actions and behaviors;
• Landing page builder. Design and launch high-converting landing pages to capture leads and promote your products effectively;
• Digital product hosting & selling. Host, deliver, and sell digital products seamlessly, simplifying the process of online commerce.

Features Included at Low Cost

Kit is an affordable email marketing platform packed with features to help you grow your business. Design eye-catching emails with easy-to-use templates or build your own. Automate your marketing with welcome sequences, abandoned cart emails, and more. 

Target the right customers with segmentation and personalize messages for higher engagement. Track your results with detailed analytics to refine your strategy and maximize your ROI.

• Core features available: Visual email builder, pre-made templates, automated email sequences, basic reporting & analytics, and integration with Shopify;
• Free plan includes: Not available, Kit is a paid tool with a free trial period available;
• Limitations: Advanced automation features, custom branding, and priority support typically come with higher-tier plans;
• High-value for price: While not offering a free plan, Kit’s integration with Shopify and focus on simplicity make it a good value for ecommerce businesses seeking an easy-to-use email solution.

Industry Fit

Kit is a simplified email marketing platform designed for small businesses and entrepreneurs who are new to email marketing.

• Ecommerce. Send automated abandoned cart emails, promote new products, and offer discounts to your subscribers;
• Service-based businesses. Share your expertise, announce promotions, and stay top-of-mind with regular email newsletters;
• Solopreneurs & freelancers. Promote your services, showcase your portfolio, and build relationships with potential clients.

Pricing

Plan	Cost	Limitations
Newsletter	$0/month	Up to 10,000 subscribers with only one email sequence and automation.
Creator	$25/month	Up to 1,000 subscribers with access to all features except advanced reporting and scoring and referral features.
Creator Pro	$50/month	Up to 1,000 subscribers with access to every feature on the platform

The free plan lets you set up one email sequence and one automation. It also supports forms, broadcasts, and landing pages, but has restrictions on advanced features like automation, integration, advanced reporting, etc. 

Since their pricing is based on active subscribers (not emails sent) and they have a VERY generous free plan, you can start simply and try their more advanced features when you’re ready.

– Julianna from Capterra

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SendPulse — Low-Priced Bulk Email Service

SendPulse is an all-in-one marketing solution that empowers businesses to connect with their audience across multiple channels without the high cost.

This budget-friendly platform offers all the tools you need to create engaging email campaigns, send targeted SMS messages, build conversational chatbots, and even craft high-converting landing pages—all from a single dashboard. 

With SendPulse, you can maximize your marketing impact while staying within your budget.

SendPulse proves that you don’t need a massive budget to access powerful marketing tools. This platform offers small business owners a robust suite of features at a remarkably affordable price, making it the ideal solution for maximizing your impact without breaking the bank.

Effortlessly craft eye-catching emails with the intuitive drag-and-drop builder, segment your audience for targeted messaging, personalize your content to boost engagement, and streamline your efforts with powerful automation workflows.

With an attractive free plan and budget-friendly paid options, SendPulse ensures that businesses of all sizes can harness the power of email marketing to connect with their audience and drive results.

Standout Features

• Email, SMS & web push notification support. Reach your audience across multiple channels with a unified platform for seamless communication;
• Free landing page builder. Create professional-looking landing pages without any cost to capture leads and promote your offerings;
• Chatbot support for the website. Enhance website engagement and provide instant support to visitors with AI-powered chatbots;
• Built-in CRM. Manage contacts, track interactions, and personalize your marketing campaigns all within a single platform.

Features Included at Low Cost

Design stunning emails with a drag-and-drop editor and a library of responsive templates. Automate your communication with personalized sequences triggered by user actions.

Reach your audience across multiple channels with SMS, web push notifications, and even chatbot integrations, all managed from one place. Track key metrics and leverage detailed reports to optimize your campaigns and achieve a high return on your investment.

• Core features available: Email editor, pre-built automation flows, web push notifications, SMS marketing, chatbots, and basic segmentation;
• Free plan includes: Up to 500 subscribers and 15,000 emails per month, basic automation, web push notifications, and access to the drag-and-drop editor;
• Limitations: Advanced automation features, custom branding, and some integrations require a paid plan;
• High-value for price: SendPulse’s free plan includes web push notifications and SMS marketing features, making it a good value for businesses looking for multi-channel reach.

Industry Fit

SendPulse is a multi-channel marketing platform offering email, SMS, web push notifications, and chatbot features.

• Ecommerce. Reach customers across multiple channels, recover abandoned carts, send personalized recommendations, and re-engage customers with targeted messages;
• Media & publishing. Grow your subscribers, deliver your latest content, and promote your offerings through various channels;
• Travel & hospitality. Send booking confirmations, deliver personalized travel tips, and promote special offers via email, SMS, and web push notifications.

Pricing

Plan	Cost	Limits
Standard	$6.4/month	Up to 500 subscribers. Unlimited emails, 200 MB storage, ten automation flows, and five audience segments.
Pro	$7.9/month	Up to 500 subscribers. Unlimited emails, 500 MB storage, 50 automation flows,
Enterprise	$10.75/month	Up to 500 subscribers. Unlimited access to everything

Sendpulse offers a free plan for up to 500 subscribers and 15,000 emails. You can use it to set up five automation flows. 

SendPulse is easy to use and offers flexible pricing plans. I like their pay-as-you-go plan rather than a monthly plan, for companies that don’t blast emails so regularly.

– Brooklyn User from Trustpilot

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Moosend — Cheapest Email Marketing for Beginners

Looking for a free software that helps you dip your toes into the world of email marketing without drowning in complex features or costs? Look no further than Moosend.

This platform might not be as famous as its big brothers, but it packs a punch when it comes to providing essential email marketing tools at a price that won’t make your wallet cry. 

Moosend keeps things simple and straightforward, perfect for beginners. You get a drag-and-drop editor to craft visually appealing emails, pre-made email templates to get you started quickly, and basic automation features to set up welcome series and other simple workflows.

Plus, their reporting dashboard is clear and concise, so you can actually understand what’s working and what’s not. 

Standout Features

• Visual automation editor. Say goodbye to confusing workflows. Moosend’s visual editor makes building email sequences as easy as piecing together a puzzle;
• Pre-built automation templates. Don’t know where to begin? Choose from a library of ready-made automation templates for common scenarios like welcome emails and abandoned cart reminders;
• List segmentation & personalization. Send the right message to the right people at the right time. Segment your audience based on behavior and personalize emails for a more engaging experience;
• Real-time analytics. Track your email performance in real-time and see how subscribers interact with your campaigns. 

Features Included at Low Cost

Moosend offers a generous free plan for up to 1,000 subscribers, giving you access to core features without spending a dime. This makes it one of the best free email marketing services for small businesses and individuals starting out.

• Core features available: Drag-and-drop email editor, pre-designed templates, automation workflows, list segmentation, signup forms, reporting & analytics;
• Free plan includes: Up to 1,000 subscribers, unlimited emails, landing pages, signup forms, and access to core features like the automation editor;
• Limitations:  Transactional emails, SMTP service, and phone support are only available on paid plans;
• High-value for price: Moosend offers a generous free plan with unlimited emails for up to 1,000 subscribers, making it a great option for businesses with growing lists.

Industry Fit

Moosend is an intuitive email marketing and automation platform offering advanced features at competitive prices.

• Ecommerce. Recover abandoned carts, personalize the customer journey, and drive repeat purchases with targeted email campaigns;
• SaaS companies. Onboard new users, promote features, and reduce churn with automated email sequences and personalized messaging;
• Digital marketing agencies. Manage multiple client accounts, create and send campaigns, and track performance with detailed analytics.

Pricing

Plan	Cost	Limits
Free Trial	Free (30 days)	Access to all features; limited to 1,000 unique active subscribers.
Pro Plan	Starts at $9/month	Pricing based on the number of subscribers; includes unlimited emails.
Enterprise	Custom pricing	Tailored features and subscriber limits based on business requirements.

You can test out Moosend’s full capabilities during the free trial (for a whole month!). The cheapest paid plan doesn’t bite too, unless you have a huge contact list.

Its pricing and features are competitive to Mailchimp, despite costing multiple times less per mailing list. It is easy to use and has very intuitive UI. Its universal website embedding feature is easy to integrate, and works well. Customer support is very timely and helpful.

– Diane from G2

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SendGrid — Email Marketing Solution with Great Deliverability 

SendGrid is the go-to platform for businesses that demand exceptional email deliverability and powerful features to drive results.

This robust solution offers everything you need to reach your audience effectively, from advanced segmentation and personalization tools to automated campaigns and a user-friendly signup form builder. 

With SendGrid’s industry-leading deliverability rates and intuitive platform, you can be confident that your message will land in the inbox and drive the engagement you need to succeed.

SendGrid takes the worry out of email marketing, ensuring your messages reach the inbox and make an impact. Their platform is built on a foundation of industry-leading deliverability, so you can be confident that your audience will see your campaigns.

But SendGrid offers much more than just great deliverability. Craft beautiful, engaging emails with their user-friendly drag-and-drop builder, personalize your content to resonate with individual subscribers, and gain valuable insights from robust analytics to optimize your campaigns for success. 

With its combination of powerful features and cost-effective pricing, SendGrid is the ideal solution for businesses that take their email marketing seriously.

Standout Features

• Automated email campaigns. Streamline your email marketing with pre-built and custom automated workflows for welcome series, abandoned carts, and more;
• Amazing deliverability. Enjoy high inbox placement rates and ensure your emails reach their intended recipients with SendGrid’s robust infrastructure;
• Signup form builder. Easily create customizable signup forms to grow your email list and capture leads from your website or social media;
• Analytics dashboard. Track key email marketing metrics, monitor campaign performance, and gain actionable insights to optimize your efforts.

Features Included at Low Cost

Ensure your emails reach the inbox, not the spam folder, with their renowned infrastructure and expertise in email authentication. Craft engaging emails with a flexible drag-and-drop editor and pre-built templates.

Target the right audience at the right time with automation features that streamline your communication. Gain valuable insights from comprehensive analytics and A/B testing capabilities to refine your strategy and improve your results.

• Core features available: Email API, email marketing campaigns, transactional emails, deliverability tools, and email performance tracking;
• Free plan includes: Up to 100 emails per day and access to the email API, webhooks, and basic deliverability features;
• Limitations: The free plan has limited sending volume, restricted access to marketing features, and no dedicated IP address;
• High-value for price: SendGrid’s free plan is an excellent option for businesses primarily needing a reliable transactional email service.

Industry Fit

SendGrid is a reliable email delivery service trusted by businesses of all sizes to send transactional emails and marketing campaigns.

• Ecommerce. Ensure timely delivery of order confirmations, shipping updates, and other transactional emails;
• SaaS companies. Send password resets, account notifications, and other critical communications with high deliverability rates;
• Enterprises. Send high-volume email campaigns with confidence, knowing that SendGrid’s infrastructure can handle the load.

Pricing 

Plan	Cost	Limits
Free	$0	6,000 emails/month, 2,000 subscribers
Basic	$15/month	50,000 – 100,000 emails/month,  7,000 subscribers
Advanced	$60/month	100,000 – 1.5 million emails/month, 15,000 subscribers

SendGrid has a free plan for sending 6,000 emails/monthly to up to 2,000 subscribers with basic feature access. 

SendGrid is one of the best solutions for me in the transactional email service because it’s easy to start using, the free version is generous and the more affordable paid version isn’t bad.

– Divaldo from Capterra

If SendGrid got your interest, but its cons or limits makes you doubt, check out Sendgrid alternatives with free competitors included.

Free Email Marketing Services — Compare  ‘Forever Free’ Plans

Brand	Contact limit	Monthly emails	Free plan restrictions
Sender	2,500	15,000	Limited automation, no dedicated IP, basic reporting
Omnisend	250	500	No automation workflows, Omnisend branding, limited support
Brevo	Unlimited	9,000 (300/day)	Daily sending limit, Brevo branding, limited reporting
Zoho Campaigns	2,000	12,000	Limited templates, Zoho branding, basic automation
Mailjet	Unlimited	6,000 (200/day)	Daily sending limit, Mailjet branding, basic analytics
Mailchimp	500	1,000	Mailchimp branding, limited templates, basic support
Benchmark Email	500	3,500	Limited automation, Benchmark branding, basic reporting
EmailOctopus	2,500	10,000	EmailOctopus branding, limited templates, basic support
GetResponse	500	2,500	Limited landing pages, GetResponse branding, basic automation
Kit	1,000	Unlimited	Limited automation, Kit branding, basic support
SendPulse	500	15,000	Limited automation, SendPulse branding, basic support
Moosend	1,000	Unlimited	30-day free trial, Moosend branding, limited automation
SendGrid	2,000	6,000 (200/day)	Daily sending limit, SendGrid branding, limited analytics

Sender stands out among the free plans by offering a generous contact limit of 2,500 and allowing up to 15,000 emails per month. While it has some limitations, such as basic reporting and no dedicated IP, the higher allowances make it a strong choice for small businesses or startups looking to engage a larger audience without immediate costs.​

On the other hand, Omnisend offers least favorable free plan. It offers a free plan with a contact limit of only 250 and a monthly email allowance of 500. Additionally, the free plan lacks automation workflows, includes Omnisend branding on emails, and provides limited support. These restrictions may hinder businesses aiming to scale their email marketing efforts effectively.​

Key Features to Look for in Cheap Email Marketing Platforms

Finding affordable email marketing software without compromising quality is tricky. It isn’t just about the one-time investment but also the recurring costs and business requirements. 

Here are some features to consider while picking an affordable email marketing service: 

• Pricing structure. Look for a tool offering tier-based pricing plans. It shouldn’t charge extra costs as add-on charges for vital email marketing features;
• Free plans or trials. There should be a no-strings-attached free plan to test the platform and scale as you grow; 
• Features included. The tool should have automation, segmentation, and drag-and-drop builder for impactful email marketing campaigns; 
• Deliverability rates. Look for a platform with high deliverability rates and a credible privacy-first infrastructure; 
• Integrations. The platform should seamlessly integrate with your existing tech stack to boost your email marketing efforts; 
• Customer support. 24/7 live chat, human support staff, and prompt response will help you make the most out of the platform.

How to Choose the Right Cheap Email Marketing Platform

Finding the perfect affordable or even free email marketing services is easy if you start by asking the right questions.  

Does the platform offer a budget-friendly option for cheap email marketing?

Affordability is important, but it should offer value and make sense for your business. Here’s what you should do: 

• Look for pricing that matches your business size; 
• Watch for hidden costs like add-ons or extra charges;
• Compare plans to see which offers the best value for your budget.

Does its features, such as automation or analytics, meet your needs?

Cheap doesn’t mean you should settle for less. Prioritize platforms with features that are a must for your growth goals. Research the platform features and find answers for the following questions: 

• Is email automation included in the lower tiers?
• Does it provide analytics to track open and click rates?
• Are there options for segmentation or personalization?

Are there any feature restrictions or limitations on the smaller plans?

Lower-cost plans often come with limits and trade-offs. Be sure about what’s missing before committing to a platform. Here’s what you should keep in mind: 

• Check for limits on the number of subscribers or emails;
• Find out if features like automation builder or segmentation are missing;
• Ensure upgrading is easy when your needs grow.

How does it integrate with other tools and platforms?

Your email marketing tool should play nice with the rest of your stack. Before committing, you should Check for integrations that simplify workflow. Ask yourself: 

• Does it sync with your CRM or ecommerce platform?
• Are integrations easy to set up without technical help?
• Is there an API if you need advanced connections?

Does it provide a free trial or plan so you can test it out?

Trying before buying can save you from costly mistakes. A free plan helps you check a platform’s features without committing to a paid plan.  Here’s what you should do: 

• Look for platforms with free trials or forever-free plans;
• Is the interface easy to navigate?
• Check if customer support is responsive during the trial period.

Cheap Email Marketing Tools FAQ

What is the best free email marketing software to use?

Many email marketing tools promise ‘free usage,’ but only a few free email marketing services provide generous usage limits. Out of all the best cheap email marketing providers, Sender has a forever free plan that you can use for up to 2,500 subscribers and 15,000 emails a month. 

The best part is that you can set up unlimited automations on its free plan, along with many other premium features. 

What is the most cost-effective email marketing tool?

When choosing an affordable email marketing tool, you must look at its free tier limits and restrictions on basic plans. A cost-effective email campaign tool does not limit access to features based on how much you pay for usage. 

Considering this, Sender is one of the best free email marketing services with a cost-effective pricing structure. It has generous free tier limits and doesn’t restrict you from using advanced features like automation. Plus, you can send up to 15,000 emails every month, without paying anything. 

Which is the cheapest newsletter service?

According to our research, Sender is the cheapest newsletter service for anyone in the long run. First of all, its free plan helps you scale up to 15,000 emails/month and 2,500 subscribers without any expense. Even after that, the paid plans start at $10/month, which makes it the least expensive email marketing service compared to other options.