The right email marketing platform can be the difference between a surviving and thriving online business. But with countless platforms in the market, how do you choose the one that will be the right tool for your journey?
We’ve done the heavy lifting, comparing the best email marketing services on price, features, automation, and user experience.
Let’s dive in straightaway if you’re ready to leave the competition in the dust.
What to Look for in Email Marketing Tools
There are many tools to manage customer communication and enhance sales cycles via emails in the market, each with unique features and capabilities. But which email newsletter service is the best?
If you’ve been searching for the best email marketing tool, here are seven factors you must keep in mind while evaluating any solution:
- Convenience. Choose an email marketing tool with a user-friendly interface, minimal learning curve, and automation for routine tasks like email scheduling;
- Drag-and-drop editor. Opt for a tool with a robust drag-and-drop editor, pre-designed layouts, and templates for quick email creation without coding;
- Automation features. Look for an email marketing solution with a strong automation builder to handle campaign scheduling, activity-based triggers, and lead nurturing;
- Signup forms. Ensure the tool allows you to create signup forms without needing additional software, saving time on integration and data migration;
- Deliverability. Prioritize tools with high deliverability rates to ensure your emails reach subscribers’ inboxes. Test platforms before selection;
- Support. Select a platform offering multi-channel support (chat, email, phone) to resolve technical issues and minimize downtime quickly;
- Security & reliability. Choose a service with robust security measures to protect against breaches and comply with GDPR and other data regulations.
Comparison Table of Top Email Marketing Services
Before exploring different email platforms for businesses, let’s quickly compare all the email marketing service packages. Here’s a table that provides a quick snapshot of major email marketing tools and their pricing plans.
| Cost | Monthly Emails | Subscriber Limit | Free Plan | Best Feature | |
| Sender | Starts at $15 | 30,000 | 2,500 | Yes | No-code automation builder & advanced segmentation |
| Klaviyo | Starts at $20 per month | 5,000 | 500 | Yes | A/B testing |
| HubSpot | Starts at $15 | 5,000 | 1,000 | No (free trial only) | Free CRM & funnel builder |
| Constant Contact | Starts at $12 | 5,000 | 500 | No (free trial only) | CRM dashboard |
| ActiveCampaign | Starts at $15 | 10,000 | 1,000 | No (free trial only) | Lead scoring capabilities |
| SendX | Starts at $7.49 | Unlimited | 1,000 | No (free trial only) | Vast email template gallery |
| Brevo | Starts at $7 | 5,000 | Unlimited | Yes | Whatsapp/SMS marketing features |
| Retainful | Starts at $9 | 10,000 | 1,000 | Yes | Customer referrals |
| GetResponse | Starts at $13 | Unlimited | 1,000 | No (free trial only) | Conversion funnel builder & CRM |
| EmailOctopus | Starts at $9 | 10,000 | 500 | Yes | Conditional automation |
| Drip | Starts at $39 | Unlimited | 2,500 | No | Customer journey builder |
| Mailchimp | Starts at $13 | 5,000 | 500 | Yes | Landing page builder |
| Selzy | Starts at $5 | 15,000 | 500 | Yes | Intuitive email builder |
| Mailmodo | Starts at $39 | 20,000 | 2,500 | No (free trial only) | AMP emails |
| ConvertKit | Starts at $9 | Unlimited | 100 | Yes | Lead magnet automation |
15 Best Email Marketing Services in 2024
Why waste time analyzing countless platforms when you’ve got first-hand reviews for the most popular email marketing platforms?
We’ve curated the top email marketing tools to fast-track your decision. Let’s look at these best email marketing programs one by one.
1. Sender – Best Email Marketing Campaign Service
Best for:
- Small and medium-sized businesses;
- Ecommerce;
- B2B & B2C businesses.
Sender is the ultimate email campaign platform for businesses that want to grow sales and build lasting relationships.
Its intuitive dashboard offers all essential features, advanced behavioral segmentation, and a visual automation builder. So, you can create professional email campaigns using a drag-and-drop email design builder.
Sender also has one of the quickest support response times in the industry, so you can expect help from an actual human being whenever you need it.
Get everything you need to succeed with Sender – for free! Even if you scale to a paid tier, the platform offers the most affordable plans in the industry. So, grow without breaking the bank.
Sender’s Top Features
Sender’s email and SMS marketing platform has various advanced marketing features, from an email list management system to marketing automation. You’d surely love the following:
- Drag-and-drop editor with free responsive templates; ;
- Popups and forms for lead generation;
- Advanced subscribers segmentation & analytics.
Sender Pros & Cons
Sender is a worthy email marketing service provider with many benefits (and few downsides). Let’s look at them.
| Pros | Cons |
| Affordable pricing plan with a generous free tier | No landing page builder (in progress) |
| Robust automated campaign builder with a drag-and-drop interface | Sender logo with a free plan |
| Amazing deliverability and great support |
Sender Pricing
Here’s a quick peek at Sender’s pricing:
| Plan | Cost | Limitations |
| Free Plan | $0/month | Up to 2,500 contacts and up to 15,000 emails/month |
| Standard Plan | starts at $15/month | Up to 2,500 contacts and up to 30,000 emails/month |
| Professional Plan | starts at $29/month | Up to 2,500 contacts and up to 60,000 emails/month |
User Reviews
Users love Sender for several reasons, right from its UI to simplicity. Here are some real reviews to help you decide faster:
2. Omnisend – Best for Ecommerce Marketing Automation
Best for:
- Small and medium businesses;
- Ecommerce businesses;
- Digital marketing agencies.
Omnisend is a powerful platform with automation capabilities that make streamlining digital marketing efforts a breeze.
Known for its user-friendly interface and seamless ecommerce integration, the platform offers a powerful automation builder and comprehensive analytics dashboard.
You can plan and run campaigns across email, SMS, and push notifications to boost customer engagement and drive conversions.
Omnisend’s Top Features
- Omnichannel capabilities;
- Push notification marketing;
- Advanced segmentation;
- Ecommerce review automation;
- Easy-to-use drag-and-drop email builder.
Omnisend Pros and Cons
Omnisend comes with its limitations despite being a powerful solution. Let’s look at its pros and cons quickly.
| Pros | Cons |
| Easy to use, even for beginners | Only available in English |
| Omnichannel capabilities | Mostly focuses only on ecommerce businesses |
| Library of email, form, and landing page templates | Confusing pricing tiers |
Omnisend Pricing
Take a look at Omnisend’s pricing plan options:
| Plan | Pricing | Limits |
| Free | $0/month | Up to 250 contacts and 500 emails/month |
| Standard | $16/month | Up to 500 contacts and 6000 emails/month |
| Pro | $59/month | Up to 2500 contacts and unlimited emails |
User Reviews
While you can read on and on about Omnisend, but the best way is to let the real users do the talking. Here are some reviews:
3. Klaviyo – Top Email Marketing Tool with Premium Features
Best for:
- Ecommerce stores;
- Freelancers & agencies;
- Small businesses.
Klaviyo excels in marketing automation for a diverse range of businesses. You can launch campaigns quickly using its drag-and-drop builder.
Target your customers across email & SMS and observe their interactions using the in-built analytics tool. Behavioral segmentation enhances your marketing automation workflows.
The platform also has a landing page and form builder.
Klaviyo’s Top Features
Klaviyo is a powerful email marketing service with all the standard features you seek as a business owner. Here are the major ones:
- Advanced A/B testing;
- Customer profiles;
- Forms and popup builder.
Klaviyo Pros & Cons
Despite everything mentioned above, Klaviyo lacks on some fronts. Let’s quickly check its pros and cons.
| Pros | Cons |
| Detailed segmentation options | Steep learning curve |
| Readymade automations for ecommerce | Can get expensive for large email lists |
| A/B testing feature | Lengthy setup process |
Klaviyo Pricing
Klaviyo has a free plan that offers a starting point with a monthly email send limit of 500, 150 free monthly SMS/MMS credits (plus applicable carrier fees), and email support for the initial 60 days. Its paid plans are as follows:
| Plan | Cost | Limitations |
| Free plan | $0 per month | Up to 250 contacts and 500 emails per month; |
| $35 per month | Up to 500 contacts and 5,000 emails per month; | |
| Email + SMS | $60 per month | Up to 5,000 monthly emails + 1,250 SMS/MMS credits per month. |
User Reviews
Still deciding if Klaviyo is right for you? Check out real user reviews to help guide your decision.
4. HubSpot – Email Marketing Service for Large Businesses
Best for:
- Small and medium businesses;
- Startups;
- Agencies.
HubSpot manages customers throughout their entire lifecycle. Its free CRM integrates with email marketing. It’s ideal for large-scale, relationship-focused businesses.
HubSpot offers standard and advanced email marketing features. These include basic drag-and-drop builder, visual journey flows, and high-end segmentation.
HubSpot’s Top Features
HubSpot has several advanced marketing automation, email marketing, inbound lead gen, and lead nurturing features, including:
- Drag-and-drop email builder;
- Free CRM solution;
- A/B testing features.
Hubspot Pros & Cons
HubSpot has become a household name thanks to its extensive array of features. However, effectively managing all of them is a different story.
| Pros | Cons |
| Great list management and segmentation features | Quite expensive pricing plans |
| Landing page and marketing automation builder | Feature restrictions on lower plans |
| Free CRM | Steep learning curve |
HubSpot Pricing
The pricing is what often stops smaller businesses from moving to HubSpot:
| Plan | Cost | Limitations |
| Free | $0 per month | Up to 2,000 emails per month, limited email templates, includes HubSpot branding |
| Starter | $18 per month | Up to 1,000 subscribers and 5x tier contact limit for email sends |
| Professional | $800 per month | Up to 2,000 subscribers and 10x tier contact limit for email sends |
User Reviews
Want to know what it feels like to use HubSpot. Here are some real reviews gathered from G2:
5. Brevo – Best Email Marketing Platform for Ecommerce
Best for:
- Freelancers;
- Entrepreneurs;
- Startups.
Brevo offers multi-channel customer interaction management tools. You can set up campaigns across email, SMS, and chat. An integrated CRM helps manage lead pipelines.
Brevo’s simplicity and affordability suit various users. There are standard automation features for email marketing, and live chat features for an on-site engagement.
Brevo’s Top Features
Brevo is one of the simplest email marketing solutions. Yet, being powerful, it gives you everything bundled in a single package, including:
- Advanced CRM;
- Support for SMS campaigns & transactional emails;
- Smart A/B testing features.
Brevo Pros & Cons
Brevo offers advanced email marketing services but needs to catch up in some essential areas.
| Pros | Cons |
| Advanced automation workflows, including prebuilt ecommerce automation | Boring and repetitive templates |
| Human-friendly email editor with drag-and-drop interface | Complex list management features |
| Lead scoring and personalization features | Quite simple email previews |
Brevo Pricing
Brevo is among the pocket-friendly email marketing providers:
| Plan | Cost | Limitations |
| Free | $0 per month | Unlimited contacts and up to 300 emails per day; |
| Starter | $25 per month | Unlimited contacts and up to 20,000 emails per month; |
| Business | $65 per month | Unlimited contacts and up to 20,000 emails per month + marketing automation features |
User Reviews
Some users say that Brevo is great, while others ask for improvement. We’ll let you decide by looking at the reviews:
6. GetResponse – Best for Email Campaigning Tools
Best for:
- Ecommerce businesses;
- Digital marketers and agencies;
- Online educators & course creators.
GetResponse is a versatile email marketing platform. It offers email marketing, website builder, and webinar creation features. Small businesses can solve multiple marketing challenges using this platform.
The platform simplifies targeted email campaign creation with its segmentation features. It also lets you host live webinars and set up automated cart abandonment recovery campaigns.
GetResponse’s Top Features
GetResponse comes with all the essential email marketing features, including an autoresponder, drag-and-drop email builder, and more features such as:
- Drag and drop builder for forms and landing pages;
- Advanced email list segmentation;
- Reporting and analytics.
GetResponse Pros & Cons
While offering features for effective email marketing remains GetResponse’s primary aim, it leaves behind less prominent but still needed elements.
| Pros | Cons |
| Prompt support and intuitive documentation | Simple and outdated email template designs |
| Detailed analytics dashboard | Pricing plans can get costly as you scale operations |
| List segmentation and categorization features | Outdated UI |
GetResponse Pricing
GetResponse has a budget-friendly pricing for those who don’t need much:
| Plan | Cost | Limitations |
| Email marketing | $16 per month | Up to 1,000 contacts, unlimited monthly email sends |
| Marketing automation | $54 per month | Up to 1,000 contacts, unlimited monthly email sends |
| Ecommerce marketing | $106 per month | Up to 1,000 contacts, unlimited monthly email sends |
User Reviews
There are mixed opinions about how helpful GetResponse can be if you look at G2 reviews. Here are some reviews about this tool:
7. Constant Contact – Best Platform for Email Blasts
Best for:
- Small businesses;
- Ecommerce businesses;
- Nonprofits.
Constant Contact is known for its email marketing and ecommerce tools and suits businesses needing a powerful yet user-friendly email solution.
The platform centralizes campaign data from different sources on one dashboard. Other features include A/B testing, analytics, and social media capabilities.
Constant Contact’s Top Features
Constant Contact has all the important email marketing features you need, plus some advanced features useful for experienced folks, like:
- Vast template library;
- Marketing automation tools;
- Advanced A/B testing and reporting.
Constant Contact Pros & Cons
Constant Contact features show that the company has been in the business for a quarter of a century. However, it is slower in adopting some useful novelties.
| Pros | Cons |
| Advanced A/B testing | Expensive |
| Unique ecommerce marketing features | Questionable email deliverability |
| Social media management and marketing | Basic email editor and limited template library |
Constant Contact Pricing
Constant Contact’s pricing won’t break the bank either:
| Plan | Cost | Limitations |
| Lite | $12 per month | Up to 500 contacts and 10x contact tier allowance; |
| Standard | $35 per month | Up to 500 contacts & 12x contact tier allowance |
| Premium | $80 per month | Up to 500 contacts and 24x contact tier allowance |
User Reviews
While Constant Contact can be a great help for your email marketing ambitions, there are mixed reviews about its utility. Have a look:
8. ActiveCampaign – Best Email Automation Solution
Best for:
- Small and medium businesses;
- Marketing agencies;
- Content creators and bloggers.
ActiveCampaign is an all-in-one email marketing platform. It offers automation tools, behavior tracking, and personalization features.
Smart automation is ActiveCampaign’s standout feature. It learns from customer behavior for launching contextual and targeted campaigns.
The platform also includes a well-integrated CRM system. So, your team can manage all interactions and monitor customer value from a single dashboard.
ActiveCampaign’s Top Features
ActiveCampaign has great features that simplify email marketing for you. Some of the most useful features include:
- Advanced automation builder;
- Dedicated CRM;
- A/B testing.
ActiveCampaign Pros & Cons
ActiveCampaign remains among the popular email marketing services for good reasons. However, some features still need addressing.
| Pros | Cons |
| Powerful automation capabilities | Steep learning curve |
| Robust CRM and customer behavior tracking | Slightly more expensive compared to other solutions |
| Amazing integration capabilities | Restrictive opt-in forms |
ActiveCampaign Pricing
While ActiveCampaign is worth investigating, its specific pricing structure may not suit all budgets.
| Plan | Cost | Limitations |
| Lite | $15/month | Up to 1,000 subscribers |
| Plus | $49/month | Up to 1,000 subscribers |
| Professional | $149/month | Up to 2,500 subscribers |
| Enterprise | $259/month | Up to 2,500 subscribers |
User Reviews
Though it feels like an all-in-one platform, users take some time to understand and implement the solution. Have a look at some of the reviews:
9. SendX – Intuitive and Affordable Email Marketing Tool
Best for:
- Small businesses and startups;
- Non-profits;
- Marketing agencies.
SendX offers unlimited email sends with every plan. Its simple UI includes powerful automation and deliverability.
The platform enables auto-pilot marketing through advanced features. Use its automation builder to segment your audience and set up automated campaigns.
Plus, you can also send transactional emails and schedule future campaigns.
SendX’s Top Features
SendX has some great features for those with basic needs:
- Drag-and-drop design builder;
- Automated workflows;
- Extensive template gallery.
SendX Pros & Cons
SendX boasts user-friendly features, making it suitable for small businesses. However, its limitations might pose challenges for users seeking more advanced functionalities in email marketing.
| Pros | Cons |
| User-friendly UI | No free plan |
| Affordable plans | Limited automation |
| List segmentation features | Basic reporting |
SendX Pricing
SendX offers competitive pricing plans, making it an attractive option for budget-conscious users:
| Cost | Limitations |
| $7.49/month | Up to 1,000 subscribers |
| $14.99/month | Up to 2,500 subscribers |
| $29.99/month | Up to 5,000 subscribers |
| $44.99/month | Up to 15,000 subscribers |
There is no free plan, but there is a 14-day free trial (no credit card required, instant setup). Pricing is determined by the number of subscribers. Emails sent per month are unlimited.
User Reviews
SendX is popular tool with good reviews on G2. Even with basic reporting features, users say it is really useful in their daily operations:
10. ConvertKit – Best Email Advertising Platform for Startups
Best for:
- Bloggers and content creators;
- Online course instructors;
- Small businesses and startups.
ConvertKit caters to community-focused businesses. It prioritizes frequent audience interaction over mass campaigns for building a long-term fanbase.
The platform offers all essential website building, email marketing, and monetization features. You also get customizable email templates, a lead magnet builder, website forms, and a drag-and-drop email designer.
ConvertKit’s Top Features
ConvertKit’s feature list has an interesting mix of creator-friendly features to build and grow your email list and sell your digital or ecommerce products. This includes:
- Huge template library;
- WYSIWYG email editor;
- Sales funnels and marketing automation.
ConvertKit Pros & Cons
ConvertKit excels at facilitating community-building through email marketing, but it may be limiting when handling other diverse tasks.
| Pros | Cons |
| Landing page builder and email builder with a large template library | Basic segmentation & reporting features with the standard plan |
| Lead magnet automation builder | Limited user seats |
| Audience nurturing automation | Costly compared to other tools on this list. |
ConvertKit Pricing
ConvertKit is one of the more expensive email marketing services on the list:
| Plan | Cost | Limitations |
| Free | $0/month | Up to 1,000 subscribers, with no access to automation builder or sequences |
| Creator | $9/month | Up to 300 subscribers, with access to all features except advanced reporting and scoring, and referral features. |
| Creator Pro | $25/month | Up to 300 subscribers, with access to every feature on the platform |
User Reviews
While costs can be a determinant factor in choosing a solution, user reviews matter too. Here’s what users have to say about ConvertKit:
11. DRIP – Best Automated Email Marketing Software
Best for:
- Small ecommerce companies;
- Offline retailers;
- Coaches and consultants.
Drip specializes in email marketing for ecommerce stores. It offers automated newsletters and lead nurturing campaigns.
Drip features advanced segmentation and a drag-and-drop builder. Plus, it helps in building personalized email automation flows.
You can use its ready-to-use automation templates and analytics dashboard to nurture your audience.
Drip’s Top Features
Drip is good for ecommerce stores looking for advanced features for their email campaigns. Its top features include:
- Behavioral automation triggers;
- Advanced segmentation;
- Ready-to-use automation templates.
Drip Pros & Cons
Drip is good for store owners who want advanced segmentation but comes with its own shortcomings. Here are some of its pros and cons:
| Pros | Cons |
| Advanced customer segmentation | Lack of design customization tools |
| User experience and journey builder | Expensive |
| Detailed analytics | No A/B testing for email content |
Drip Pricing
Drip has featured only a single plan on its website for all users. Its free and paid plans are as follows:
| Plan | Cost | Limitations |
| Basic | $39/month | Up to 2,500 subscribers, unlimited emails sends |
User Reviews
Existing Drip users have mixed experiences about using the platform for their business. Have a look at the G2 reviews and decide for yourself:
12. Mailchimp – Email Marketing Platform for Customer Journeys
Best for:
- Marketing agencies;
- B2B startups;
- Coaches and influencers.
Mailchimp streamlines customer journeys with automated campaigns. The platform enables campaign setup, marketing automation, form creation, and email scheduling.
It also offers a landing page builder with several templates. However, Mailchimp’s pricing can be high for long-term use.
Basic plans lack more advanced features like segmentation. Additional features come with extra charges and restrictive limits.
Mailchimp’s Top Features
Mailchimp has all the standard features of an email marketing solution. The most notable features include:
- Drag-and-drop email builder;
- Landing page builder;
- Basic automation and segmentation features.
Mailchimp Pros & Cons
You must’ve heard mixed things about Mailchimp till now. Let’s quickly look at its pros and cons now.
| Pros | Cons |
| Intuitive landing page & email builder | Predatory pricing model |
| Appointment scheduler | Lower-tier plans come with restrictions |
| Vast template library | Limited customer support |
Mailchimp Pricing
Mailchimp’s free plan is useful only for sending up to 1,000 emails per month to a list of up to 500 subscribers. Here are more details about its paid plans:
| Plan | Cost | Limitations |
| Essential | $13/month | Up to 500 subscribers, 5,000 emails sends |
| Advanced | $20/month | Up to 500 subscribers and 6,000 monthly emails |
| Premium | $350/month | Up to 500 subscribers and 150,000 monthly emails |
User Reviews
While Mailchimp is a quite popular solution, you should look at real reviews before deciding if its the right email marketing service for your business:
13. EmailOctopus – Free Newsletter Service for Small Business
Best for:
- Small and medium businesses;
- Freelancers and solopreneurs;
- Content creators and influencers.
EmailOctopus caters to small businesses’ email marketing needs. It offers tools for list growth and audience engagement.
With its automation and segmentation capabilities, you can create contextual autoresponders and drip campaigns.
The platform also features an easy-to-use email editor for building responsive campaigns quickly.
Email Octopus’ Top Features
EmailOctopus offers some amazing features and all the standard functionalities of an email marketing platform. These include:
- Simple-to-use a drag-and-drop interface;
- Ability to create custom HTML emails;
- Condition-based automation.
Email Octopus Pros & Cons
EmailOctopus is worth exploring if you have an empty marketing calendar, but remember that mastering it may require a significant time investment.
| Pros | Cons |
| Easy setup and human-friendly UI | Limited reporting and analytics |
| Easy to integrate with Amazon SES to save costs | Confusing automation builder |
| Great templates and customer support | Limited integrations |
Email Octopus Pricing
Out of all email marketing services reviewed in this list, EmailOctopus is the most affordable, yet that comes with its other costs.
| Plan | Cost | Limitations |
| Starter | $0/month | Up to 2,500 subscribers, 10,000 emails sends |
| Pro | $9/month | Up to 500 subscribers, 10,000 emails sends |
User Reviews
Most users vouch for EmailOctopus’ simplicity. But you should decide by trying it yourself and checking out online reviews.
14. Selzy – Email Marketing Platform for Small Businesses
Best for:
- Service-based businesses;
- Startups;
- Enterprises.
Selzy is an affordable solution for improving sales for SMBs via emails. The platform offers affordable plans with the full features of a modern email marketing platform.
Selzy’s feature set is great at building and managing content newsletters and automatic funnels. While not focused on complex automation, it provides everything you need to start.
Selzy’s Top Features
Selzy offers everything you want from an email marketing solution, including:
- 24/7 support;
- Intuitive email builder with 100+ free templates;
- Simplified contact management.
Selzy Pros & Cons
If your business sits on the bigger size, you might find Selzy a bit limited. Otherwise, it’s a pretty good tool.
| Pros | Cons |
| User-friendly interface | Limited advanced features |
| Cost-effective | Integration limitations |
| Reliable customer support | Scalability concerns |
Selzy Pricing
Selzy has thoughtful pricing that accommodates various budgets:
| Plan | Cost | Limitations |
| Free | $0/month | Up to 1,500 emails per month to up to 100 contacts |
| Lite | Starts at $5/month | Up to 500 subscribers |
| Standard | Starts at $7/month | Up to 500 subscribers |
| Premium | Starts at $220/month | Up to 500 subscribers |
User Reviews
While users have concerns about its integration capailities, many have praised Selzy for different reasons. Have a look at the reviews:
15. Mailmodo – Best Solution for Interactive Emails
Best for:
- Ecommerce businesses;
- Small and medium-sized enterprises;
- Digital marketers.
Mailmodo specializes in interactive emails. It’s useful for sending surveys, quizzes, and responsive campaigns. Its AMP capabilities let your audience interact and respond without clicking an external link.
The platform offers web-like experiences within emails. Customers can fill out forms and book meetings directly. Mailmodo is ideal for businesses seeking interactive email marketing capabilities.
MailModo’s Top Features
Mailmodo has many exciting features that help you design interactive email campaigns. Some great features include the following:
- AMP email support;
- No-code drag and drop editor with responsive email templates;
- Advanced segmentation and filtering.
Mailmodo Pros & Cons
The email marketing service has advantages rarely seen anywhere but drops behind in essentials.
| Pros | Cons |
| AMP email support | List management features are complex |
| Email workflow builder | Confusing interface |
| Helpful team and customer support | Questionable deliverability (Emails land in the spam folder) |
Mailmodo Pricing
Mailmodo hands you everything you need to create a stunning email marketing campaign at a price:
| Plan | Cost | Limitations |
| Lite | Starts at $39/month | Up to 2,500 subscribers, 20,000 email sending credits |
| Pro | Starts at $79/month | Up to 2,500 subscribers, 25,000 email sending credits |
| Max | Starts at $159/month | Up to 2,500 subscribers, 37,500 email sending credits |
User Reviews
Before you make a call on whether you should pick Mailmodo, have a look at some of its reviews on G2:
How to Choose the Best Email Marketing Software
Choosing the best email marketing software involves several considerations to ensure it effectively meets your email marketing advertising needs. Here are key points to focus on:
- Best emailer. Look for a platform that offers a wide range of features, including advanced personalization options, automation capabilities, and a user-friendly interface;
- Email tracking software. Ensure the software you select offers robust tracking features, such as open rates, click-through rates, and conversion tracking, to help you analyze the performance of your campaigns;
- Email template builder. Opt for a platform that provides an intuitive email template builder, enabling you to design professional-looking emails without needing advanced design skills;
- Scalability. Your chosen email marketing software should be able to grow with your business, offering plans that accommodate your needs as your subscriber list expands;
- Deliverability rates. Research the deliverability rates of the email marketing software. High deliverability rates ensure your emails reach your subscribers’ inboxes.
Email Marketing Service: FAQs
What is an Email Marketing Service?
An email marketing platform helps you create, send, and manage email campaigns for your subscribers.
It provides tools for designing emails, scheduling campaigns, automating follow-ups, and analyzing your marketing performance.
You can use these platforms for executing your email marketing strategy and sending different types of email campaigns, such as:
- Promotional campaigns about sales, discounts, and new product launches;
- Lead nurturing emails to guide potential customers through the sales funnel;
- Personalized reminders or thank-you messages after purchases;
- Upselling and cross-selling emails to recommend related products or premium features to existing customers;
- Abandoned cart recovery emails to remind customers about items left in their shopping carts and more.
What are the best free email marketing services?
There are lots of free email marketing tools with amazing features without hefty charges. Some of the most promising ones you can try are Sender, MailerLite, EmailOctopus and Omnisend.
They all come with useful features to start and grow your email list. Sender even offers advanced automations on the free plan for up to 2,500 subscribers.
What’s the best email platform for a small business?
Sender is a top choice for small businesses due to its user-friendly interface, affordable pricing, and robust features like an email template builder, tracking analytics, and automation capabilities.
It integrates well with other tools, offers high deliverability rates, and ensures mobile optimization, making it an excellent platform for managing and growing email marketing campaigns.
What is the most cost-effective email marketing tool?
Sender is one of the most cost-effective email marketing tools available, particularly suited for small businesses and startups.
The free email marketing service lets you manage an email list of up to 2,500 contacts and send monthly emails without incurring costs. This makes it an attractive option for those seeking to maximize their marketing budget while achieving professional-level campaign results.
For those with an email list of over 2,500, Sender remains affordable, starting only at $15/month.
How do you get started with email marketing?
To kickstart your email marketing journey, define your goals and select an appropriate platform. Then, build your email list organically and create valuable content that resonates with your audience.
Design visually appealing emails using templates or an editor. Segment your audience and craft engaging subject lines. Test and schedule your emails strategically, then analyze the results to optimize future campaigns.
Ensure compliance with email marketing regulations, maintain consistency in your email schedule, and continuously monitor and adjust your campaigns for success.
