15 Best Email Marketing Platforms in 2024 (Software Review)

Jul 23, 2024 - By Camilla Mackeviciute

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Achieving success with email marketing is crucial for growing business in 2024. It involves sending out offers, newsletters, and other client-facing communication to build long-term relationships with prospects and turn them into customers. 

But how do you pick the right email marketing service in a crowded market? In this blog, we’ll share the best email marketing services and compare them based on price, features, automation capabilities, and user experience.

What to Look for in Email Marketing Tools

There are many tools to manage customer communication and enhance sales cycles via emails in the market, each with unique features and capabilities. But which email newsletter service is the best? 

If you’ve been searching for the best email marketing tool, here are seven factors you must keep in mind while evaluating any solution: 

  • Convenience. Choose an email marketing tool with a user-friendly interface, minimal learning curve, and automation for routine tasks like email scheduling;
  • Drag-and-drop editor. Opt for a tool with a robust drag-and-drop editor, pre-designed layouts, and templates for quick email creation without coding;
  • Automation features. Look for an email marketing solution with a strong automation builder to handle campaign scheduling, activity-based triggers, and lead nurturing;
  • Signup forms. Ensure the tool allows you to create signup forms without needing additional software, saving time on integration and data migration;
  • Deliverability. Prioritize tools with high deliverability rates to ensure your emails reach subscribers’ inboxes. Test platforms before selection;
  • Support. Select a platform offering multi-channel support (chat, email, phone) to resolve technical issues and minimize downtime quickly;
  • Security & reliability. Choose a service with robust security measures to protect against breaches and comply with GDPR and other data regulations.

Best Emailing Services: Quick Breakdown

Before we dive deep into different email platforms for business, let’s quickly compare all the email marketing service packages side by side. Here’s a table that will give you a quick snapshot of major email marketing tools and their pricing plans.

  Cost Monthly Emails Subscriber Limit Free Plan Best Feature
Sender Starts at $15 30,000 2,500 Yes No-code automation builder & advanced segmentation
Klaviyo Starts at $20 per month 5,000  500 Yes A/B testing
HubSpot Starts at $15 5,000 1,000 No (free trial only) Free CRM & funnel builder
Constant Contact Starts at $12 5,000 500 No (free trial only) CRM dashboard
ActiveCampaign Starts at $15 10,000 1,000  No (free trial only)  Lead scoring capabilities
SendX Starts at $7.49 Unlimited 1,000 No (free trial only)  Vast email template gallery
Brevo Starts at $7 5,000 Unlimited Yes Whatsapp/SMS marketing features
Retainful Starts at $9  10,000 1,000 Yes Customer referrals
GetResponse Starts at $13 Unlimited   1,000 No (free trial only)  Conversion funnel builder & CRM
EmailOctopus Starts at $9 10,000 500 Yes Conditional automation
Drip Starts at $39 Unlimited 2,500  No Customer journey builder
Mailchimp Starts at $13 5,000 500  Yes Landing page builder
Selzy Starts at $5 15,000 500 Yes Intuitive email builder
Mailmodo Starts at $39 20,000 2,500 No (free trial only)  AMP emails
ConvertKit Starts at $9 Unlimited 100  Yes Lead magnet automation

15 Best Email Marketing Platforms in 2024

Checking every email marketing platform and analyzing every small feature wastes time. Additionally, for over 90% of cases, an in-depth roundup isn’t helpful as most businesses need essential features and pick the most popular email marketing platforms. 

So, we decided to pick the top email marketing platforms to help you save time, including:

Let’s look at these best email marketing programs one by one:

1. Sender – Best Email Marketing Campaign Service

Best for:

  • Small and medium-sized businesses;
  • Ecommerce;
  • B2B & B2C businesses.

Ratings: Capterra 4.6 | G2 4.4 | Shopify 4.3

Grow your sales and build lasting relationships with Sender – the ultimate email campaign platform for businesses of all sizes.  

The powerful yet user-friendly tools, including a drag-and-drop builder, behavioral segmentation, and visual automation, make email marketing simple and effective.

Sender offers you everything you need to create, run, and optimize email campaigns without a hassle.  With its email design builder and free email templates, you can craft emails in minutes.

Get everything you need to succeed with Sender – for free! And even if you choose a paid plan, the platform offers the most affordable pricing on the market. So you can grow your business without breaking the bank.

Sender also  has one of the quickest support response times in the industry, so you can expect help from a real human being whenever you’re stuck.


Sender’s Top Features

Sender’s email and SMS marketing platform has various advanced marketing features, from an email list management system to marketing automation. You’d surely love the following:

  • Drag-and-drop editor with free responsive templates; ; 
  • Popups and forms for lead generation; 
  • Advanced subscribers segmentation & analytics.

Sender Pros & Cons

Sender is a worthy email marketing service provider with many benefits (and few downsides). Let’s look at them.

Affordable pricing plan with a generous free tier No landing page builder (in progress)
Robust automated campaign builder with a drag-and-drop interfaceSender logo with a free plan
Amazing deliverability and great support

Sender Pricing

Here’s a quick peek at  Sender’s pricing:

  • Free plan for up to 2,500 subscribers and 15,000 emails/month;  
  • The paid plans start at $16 per month; 
  • Unrestricted access to the features, including unlimited automation for free users.

2. Brevo – Best Email Marketing Platform for Ecommerce

Best for:

  • Freelancers;
  • Entrepreneurs;
  • Startups.

Ratings: Capterra 4.5 | G2 4.5 | Shopify 2.6 

Brevo (formerly SendInBlue) provides a comprehensive suite of tools for managing customer interactions across multiple channels, including email, SMS, social media, and chat.  Its integrated CRM helps businesses organize and manage their lead pipeline effectively.

Brevo emailing service’s simplicity, affordability, and omnichannel approach suit anyone. It has standard automation features you’d expect from your email marketing suite, but don’t expect it to run the show on autopilot all the time.


Brevo’s Top Features

Brevo is one of the simplest email marketing solutions. Yet, being powerful, it gives you everything bundled in a single package, including: 

  • Advanced CRM; 
  • Support for SMS campaigns & transactional emails; 
  • Smart A/B testing features.

Brevo Pros & Cons 

Brevo offers advanced email marketing services but needs to catch up in some essential areas.

Pros Cons
Advanced automation workflows, including prebuilt ecommerce automationBoring and repetitive templates
Human-friendly email editor with drag-and-drop interfaceComplex list management features
Lead scoring and personalization featuresQuite simple email previews

Brevo Pricing 

Brevo is among the pocket-friendly email marketing providers:

  • Starts at $7 per month for up to 5,000 emails per month; 
  • The free plan is also available, with a limit of 300 emails sent daily

Also read: 10 Best Brevo Alternatives (Free & Paid Options)

3. HubSpot – Email Marketing Service for Large Businesses

Best for:

  • Small and medium businesses;
  • Startups;
  • Agencies.

Ratings: Capterra 4.5 | G2 4.4 | Shopify NA

HubSpot is an email marketing service that takes care of your subscribers and potential customers across the entire customer lifecycle. The email marketing app comes with a free CRM solution, making it ideal for large-scale businesses that want to keep an eye on customer relationships.

HubSpot has all the standard email marketing features like drag-and-drop builder, journey flows, and marketing automation. Apart from basic features, HubSpot has several advanced features like high-end segmentation, customer lifecycle synchronization across sales & marketing, and email analytics tools. 

The email marketing solution is best for large companies looking to keep absolute deal transparency across different stages of the buyer’s journey.


HubSpot’s Top Features

HubSpot has several advanced marketing automation, email marketing, inbound lead gen, and lead nurturing features, including:

  • Drag-and-drop email builder; 
  • Free CRM solution; 
  • A/B testing features.

Hubspot Pros & Cons

HubSpot has become a household name thanks to its extensive array of features. However, effectively managing all of them is a different story.

Great list management and segmentation featuresQuite expensive pricing plans
Landing page and marketing automation builderFeature restrictions on lower plans
Free CRM Steep learning curve

HubSpot Pricing

The pricing is what often stops smaller businesses from moving to HubSpot:

  • Starts at $15 per month for up to 1,000 subscribers;
  • Free limited-period trial available with feature restrictions.

4. Constant Contact – Best Platform for Email Blasts

Best for:

  • Small businesses;
  • Ecommerce businesses;
  • Nonprofits.

Ratings: Capterra 4.3 | G2 4.0 | Shopify 3.0

Constant Contact has been in the market for 25 years and has been the first choice for many marketers and businesses. The email blast platform brings all the campaign data on a single dashboard. 

Constant Contact offers a comprehensive suite of email marketing tools, ecommerce & website building, sophisticated A/B testing and analytics, plus social media marketing capabilities. This versatile platform is a good choice for businesses seeking powerful yet straightforward solutions.


Constant Contact’s Top Features

Constant Contact has all the important email marketing features you need, plus some advanced features useful for experienced folks, like: 

Constant Contact Pros & Cons

Constant Contact features show that the company has been in the business for a quarter of a century. However, it is slower in adopting some useful novelties.

Pros Cons
Advanced A/B testing Expensive
Unique ecommerce marketing featuresQuestionable email deliverability 
Social media management and marketing Basic email editor and limited template library

Constant Contact Pricing

Constant Contact’s pricing won’t break the bank either:

  • Starts at $12 per month for up to 500 subscribers for email marketing; 
  • A free 60-day trial plan is available.

5. ActiveCampaign – Best Email Automation Services

Best for:

  • Small and medium businesses;
  • Marketing agencies;
  • Content creators and bloggers.

Ratings: Capterra 4.6 | G2 4.5 | Shopify 4.4

ActiveCampaign is an all-in-one platform with email marketing integration and essential automation tools, customer behavior tracking features, and integration capabilities. It’s designed for businesses of all sizes, making it easier to craft personalized email marketing campaigns.

What sets ActiveCampaign apart is its smart automation capabilities. These features respond to customer behavior and learn from it to launch targeted and effective campaigns. Moreover, ActiveCampaign provides an extensive suite of features beyond email marketing.

Its CRM system is well integrated into the platform, providing users with a single interface to manage all interactions and monitor customer lifetime value.


ActiveCampaign’s Top Features

ActiveCampaign has great features that simplify email marketing for you. Some of the most useful features include:

  • Advanced automation builder;
  • Dedicated CRM;
  • A/B testing.

ActiveCampaign Pros & Cons

ActiveCampaign remains among the popular email marketing services for good reasons. However, some features still need addressing.

Powerful automation capabilitiesSteep learning curve
Robust CRM and customer behavior trackingSlightly more expensive compared to other solutions
Amazing integration capabilitiesRestrictive opt-in forms

ActiveCampaign Pricing 

While ActiveCampaign is worth looking into, it’s important to note that it comes with a specific pricing structure that may only suit some budgets.

  • Starts at $15 per month for up to 1000 subscribers; 
  • A 14-day free trial is available.

6. SendX – Intuitive and Affordable Email Marketing Tool

Best for:

  • Small businesses and startups;
  • Non-profits;
  • Marketing agencies.

Ratings: Capterra 4.6 | G2 4.6 | Shopify NA

With a simple UI, SendX provides unlimited email sends with every plan, powerful automation capabilities, and good email deliverability. 

There are nearly 50 original email templates on SendX, that can be used for various use cases like the holiday season, newsletter, product launch, promotions, ecommerce, or online courses. They also feature one of the biggest email template collections from across the web.

With SendX, you can make your marketing go into auto-pilot mode. Segment the customers on the basis of demography, subscriber behavior and more than 25+ other parameters. You can increase revenue with transactional emails and reach the target customers at the appropriate time through scheduling.


SendX’s Top Features

SendX has some great features for those with basic needs:

  • Drag-and-drop design builder;
  • Automated workflows;
  • Extensive template gallery.

SendX Pros & Cons

SendX boasts user-friendly features, making it suitable for small businesses. However, its limitations might pose challenges for users seeking more advanced functionalities in email marketing.

User-friendly UINo free plan
Affordable plansLimited automation
List segmentation featuresBasic reporting

SendX Pricing

SendX offers competitive pricing plans, making it an attractive option for budget-conscious users:

  • No free plan, but there is a 14-day free trial (no credit card required, instant setup);
  • Pricing is determined by the number of subscribers, with plans beginning at $7.49 per month for those with 1,000 subscribers or more. Emails sent per month are unlimited.

7. Klaviyo – Top Email Marketing Tool with Premium Features

Best for:

  • Ecommerce stores 
  • Freelancers & agencies
  • Small businesses

Ratings: Capterra 4.6 | G2 4.6 | Shopify 4.1

Klaviyo is used by many small business owners, ecommerce stores, and bloggers for marketing automation. It helps you build and execute an omnichannel strategy for email and SMS. 

Connect with your customers and observe their interactions using the in-built analytics tool. Then, use behavioral segmentation and workflow builder to set up nurture and follow-up campaigns for automating your marketing strategy.

You also get features like landing page builder and form builder to get going right away. 


Klaviyo’s Top Features

Klaviyo is a powerful email marketing service with all the standard features you seek as a business owner. Here are the major ones: 

  • Advanced A/B testing;
  • Customer profiles;
  • Forms and popup builder.

Klaviyo Pros & Cons

Despite everything mentioned above, Klaviyo lacks on some fronts. Let’s quickly check its pros and cons.  

Detailed segmentation optionsSteep learning curve
Readymade automations for ecommerceCan get expensive for large email lists
A/B testing featureLengthy setup process 

Klaviyo Pricing

Klaviyo has a free plan that offers a starting point with a monthly email send limit of 500, 150 free monthly SMS/MMS credits (plus applicable carrier fees), and email support for the initial 60 days. Its paid plans are as follows: 

  • Email-only plan that starts at $20 per month for up to 500 contacts and 5,000 monthly emails; 
  • Email+SMS plan starts at $35 per month for up to 500 monthly email credits + 1,250 SMS/MMS credits. 

8. GetResponse – Best for Email Campaigning Tools  

Best for:

  • Ecommerce businesses;
  • Digital marketers and agencies;
  • Online educators & course creators.

Ratings: Capterra 4.2 | G2 4.2 | Shopify 1.9 

GetResponse is a multifunctional email marketing platform that offers email marketing, website builder, and webinar creation features on a single platform. It’s useful for small businesses looking to solve different marketing problems (e.g., cart abandonment campaigns) from a single platform instead of getting multiple subscriptions.

Simplify your email marketing efforts with this intuitive platform, designed to help you easily craft and send targeted promotional, educational, and personalized email campaigns.

Plus, you can set up live and on-demand webinars, recover abandoned carts, and leverage marketing automation for lead generation, inbound marketing, lead nurturing, and more.


GetResponse’s Top Features

GetResponse comes with all the essential email marketing features, including an autoresponder, drag-and-drop email builder, and more features such as: 

  • Drag and drop builder for forms and landing pages; 
  • Advanced email list segmentation; 
  • Reporting and analytics.

GetResponse Pros & Cons

While offering features for effective email marketing remains GetResponse’s primary aim, it leaves behind less prominent but still needed elements.

Prompt support and intuitive documentationSimple and outdated email template designs
Detailed analytics dashboard Pricing plans can get costly as you scale operations
List segmentation and categorization featuresOutdated UI 

GetResponse Pricing

GetResponse has a budget-friendly pricing for those who don’t need much:

  • Starts at $13 per month for up to 1000 subscribers (only email marketing features);
  • The free 30-days plan is also available for up to 500 subscribers (limited use).

Also read: 14 Free Email Template Builders + HTML Editors

9. ConvertKit – Best Email Advertising Service for Startups

Best for:

  • Bloggers and content creators;
  • Online course instructors;
  • Small businesses and startups.

Ratings: Capterra 4.7 | G2 4.4 | Shopify NA

ConvertKit is a multifunctional email marketing service for realtors, artists, creators, and businesses who believe in the power of community building. It’s a full-service platform with website building, email marketing, and deep monetization features.

Unlike many other marketing platforms, ConvertKit is focused not on building an audience to send email campaigns but on fostering a long-term fan base that interacts with your business frequently. 

ConvertKit allows you to create email designs or customize already available templates to suit your brand and message. It also has additional features, such as lead magnet tools, that let you build your opt-in list from your website.


ConvertKit’s Top Features

ConvertKit’s feature list has an interesting mix of creator-friendly features to build and grow your email list and sell your digital or ecommerce products. This includes: 

  • Huge template library; 
  • WYSIWYG email editor; 
  • Sales funnels and marketing automation. 

ConvertKit Pros & Cons

ConvertKit excels at facilitating community-building through email marketing, but it may be limiting when handling other diverse tasks.

Pros Cons
Landing page builder and email builder with a large template libraryBasic segmentation & reporting features with the standard plan
Lead magnet automation builderLimited user seats
Audience nurturing automation Costly compared to other tools on this list. 

ConvertKit Pricing

ConvertKit is one of the more expensive email marketing services on the list:

  • Starts at $9 per month for up to 1,000 subscribers, paid annually;
  • Free plan available for up to 1,000 subscribers.

10. DRIP – Best Automated Email Marketing Software

Best for:

  • Small ecommerce companies; 
  • Offline retailers;
  • Coaches and consultants.

Ratings: Capterra 4.4 | G2 4.4 | Shopify 4.6 (currently unavailable)  

Drip is an email drip campaigns marketing automation platform designed to solve the email marketing woes for ecommerce store owners. You can use it to set up automated newsletters and/or lead nurturing campaigns. 

With Drip, you can automate campaigns based on user actions and target your prospects with personalized emails. Its advanced segmentation options ensure you never miss an opportunity to convert by delivering the right message at the right time. 

There’s even a drag-and-drop builder and automation templates to start your journey right away. Its analytics dashboard is great, too.

However, when compared to other platforms on the list, Drip appears slightly expensive. Especially, if you compare it with any feature-rich free email marketing software.


Drip’s Top Features

Drip is good for ecommerce stores looking for advanced features for their email campaigns. Its top features include: 

  • Behavioral automation triggers; 
  • Advanced segmentation; 
  • Ready-to-use automation templates.

Drip Pros & Cons

Drip is good for store owners who want advanced segmentation but comes with its own shortcomings. Here are some of its pros and cons: 

Advanced customer segmentationLack of design customization tools
User experience and journey builder Expensive
Detailed analytics No A/B testing for email content

Drip Pricing

Drip has featured only a single plan on its website for all users. Its free and paid plans are as follows: 

  • 14-day free trial that users can use to check out the platform and test different features; 
  • Basic plan starts at $39 per month for up to 2,500 subscribers and unlimited email sends.

11. Mailchimp – Email Marketing Platform for Customer Journeys

Best for:

  • Marketing agencies; 
  • B2B startups; 
  • Coaches and influencers. 

Ratings: Capterra 4.5 | G2 4.4 | Shopify 3.3

Mailchimp is a useful email marketing solution if you’re looking to streamline your customer journey. Its automation builder helps you set up different types of campaigns based on custom triggers. 

Mailchimp offers a landing page builder as well as plenty of templates for your marketing needs. You can set up campaigns, forms, and schedule emails for nurturing your audience, like any other email marketing tool on this list. 

However, Mailchimp can get pretty costly for business owners looking for a long-term solution. It doesn’t have useful features like segmentation on basic plans, charges for different features as an add-on, and has restrictive limits (with overage charges). 


Mailchimp’s Top Features

Mailchimp has all the standard features of an email marketing solution. The most notable features include: 

  • Drag-and-drop email builder; 
  • Landing page builder; 
  • Basic automation and segmentation features.

Mailchimp Pros & Cons

You must’ve heard mixed things about Mailchimp till now. Let’s quickly look at its pros and cons now.  

Intuitive landing page & email builderPredatory pricing model 
Appointment schedulerLower-tier plans come with restrictions
Vast template library Limited customer support 

Mailchimp Pricing

Mailchimp’s free plan is useful only for sending up to 1,000 emails per month to a list of up to 500 subscribers. Here are more details about its paid plans: 

  • Essential plan starts at $13/month for up to 500 subscribers and 5,000 monthly emails; 
  • Advanced plan starts at $20/month for up to 500 subscribers and 6,000 monthly emails; 
  • Premium plan starts at $350/month for up to 500 subscribers and 150,000 monthly emails

12. EmailOctopus – Free Newsletter Service for Small Business

Best for:

  • Small and medium businesses;
  • Freelancers and solopreneurs;
  • Content creators and influencers.

Ratings: Capterra 4.7 | G2 4.2 | Shopify NA

EmailOctopus is an email newsletter service provider for small businesses, providing all the essential features to grow your mailing lists and engage your audience. The easy-to-use email editor allows you to build HTML, rich, and simple plain text emails.

The automation and segmentation tools enable users to set up time-based autoresponders and drip campaigns and deliver tailored messages to specific groups of subscribers.

It also supports conditional onboarding sequences, so you can be sure of nurturing new relationships on the right foot through contextual welcome emails.


Email Octopus’ Top Features

EmailOctopus offers some amazing features and all the standard functionalities of an email marketing platform. These include: 

  • Simple-to-use a drag-and-drop interface;
  • Ability to create custom HTML emails;
  • Condition-based automation.

Email Octopus Pros & Cons 

EmailOctopus is worth exploring if you have an empty marketing calendar, but remember that mastering it may require a significant time investment.

Easy setup and human-friendly UILimited reporting and analytics 
Easy to integrate with Amazon SES to save costs Confusing automation builder 
Great templates and customer supportLimited integrations

Email Octopus Pricing

Out of all email marketing services reviewed in this list, EmailOctopus is the most affordable, yet that comes with its other costs.

  • $9 per month for up to 500 subscribers and 10,000 emails per month;
  • Free plan is also available that supports sending 10,000 emails per month for up to 2,500 subscribers.

13. Selzy – Email Marketing Platform for Small Businesses

Best for:

  • Service-based businesses;
  • Startups;
  • Enterprises.

Selzy is an email marketing platform that suits any business goal, but its main forte is helping small and medium-sized businesses boost sales with emails. It’s affordable, and all features are available even on the free plan.

Although Selzy isn’t specifically designed for sophisticated automation flows, it has all the necessary email marketing features and is especially perfect for content newsletters, info business, and automatic funnels.


Selzy’s Top Features

Selzy offers everything you want from an email marketing solution, including:

  • 24/7 support;
  • Intuitive email builder with 100+ free templates;
  • Analytics.

Selzy Pros & Cons

If your business sits on the bigger size, you might find Selzy a bit limited. Otherwise, it’s a pretty good tool.

Pros Cons
User-friendly interfaceLimited advanced features
Cost-effectiveIntegration limitations
Reliable customer supportScalability concerns

Selzy Pricing

Selzy has thoughtful pricing that accommodates various budgets:

  • Free forever plan with up to 15,000 emails per month to up to 500 contacts;
  • Paid plans start at $5 per month for up to 500 contacts;
  • Pay As You go plan starts at $0.005 per email

14. Mailmodo – Best Solution for Interactive Emails

Best for:

  • Ecommerce businesses;
  • Small and medium-sized enterprises;
  • Digital marketers.

Ratings: Capterra 4.5 | G2 4.6 | Shopify 4.5

Mailmodo is an AMP-powered email marketing tool known for survey emails, quizzes, and interactive emails. Creating email marketing campaigns that are responsive and intuitive allows your customers to respond without clicking an external link.

Mailmodo is designed to offer an interactive email experience using AMP emails. Unlike traditional HTML emails, AMP emails allow users to interact with an email without leaving their window. For example, they can fill out a form via email, complete a survey, book a meeting, etc. 

Mailmodo helps you provide a web browser experience within an email. So, if you’re looking for an interactive solution for bloggers to add interactivity to your email marketing, do give it a shot.


MailModo’s Top Features

Mailmodo has many exciting features that help you design interactive email campaigns. Some great features include the following: 

  • AMP email support; 
  • No-code drag and drop editor with responsive email templates; 
  • Advanced segmentation and filtering.

MailModo Pros & Cons

The email marketing service has advantages rarely seen anywhere but drops behind in essentials.

Pros Cons
AMP email supportList management features are complex 
Email workflow builderConfusing interface
Helpful team and customer supportQuestionable deliverability (Emails land in the spam folder) 

Mailmodo Pricing

Mailmodo hands you everything you need to create a stunning email marketing campaign at a price:

  • Starts at $39 per month for up to 2,500 contacts;
  • 21-day free trial plan available. 

15. Retainful – Feature-Rich Email Campaign Services

Best for:

  • Ecommerce stores;
  • Subscription-based businesses;
  • Digital product sellers.

Ratings: Capterra NA | G2 5.0 | Shopify 3.9

Retainful is a useful ecommerce email marketing platform with all the necessary features without being overly complicated or confusing.

Retainful helps businesses build customized automation with a built-in, ready-to-customize customer journey builder and an easy-to-use email editor to increase customer engagement.

Campaigns can be set up without any coding knowledge. The interface is easy to use and intuitive and includes resources for any questions during the process.


Retainful’s Top Features

You can use Retainful to schedule campaigns, recover abandoned carts, follow up with customers, set up referrals, and more. It comes with many useful features designed for ecommerce stores: 

  • Email marketing automation;
  • Customer journey builder;
  • Referral programs.

Retainful Pros & Cons

Retainful made it to the list of the best email marketing platforms for several good reasons, but has its own cons. Let’s look at them, quickly.

Pros Cons
Customer behavior analysis and trigger-based nurturing Fixed email templates
Pre-built upsell and cross-sell automation (automatic campaigns)Limited track record (not many reviews or user feedback available publicly) 
No-code interface and email builder Linear focus on ecommerce only 

Retainful Pricing 

The service has different prices fit for businesses with any size budget:

  • Retainful has a free plan for up to 300 contacts and 500 emails per month; 
  • Paid plans start at $9 per month for up to 1,000 contacts.

How to Choose the Best Email Marketing Software

Choosing the best email marketing software involves several considerations to ensure it effectively meets your email marketing advertising needs. Here are key points to focus on:

  • Best emailer. Look for a platform that offers a wide range of features, including advanced personalization options, automation capabilities, and a user-friendly interface;
  • Email tracking software. Ensure the software you select offers robust tracking features, such as open rates, click-through rates, and conversion tracking, to help you analyze the performance of your campaigns;
  • Email template builder. Opt for a platform that provides an intuitive email template builder, enabling you to design professional-looking emails without needing advanced design skills;
  • Scalability. Your chosen email marketing software should be able to grow with your business, offering plans that accommodate your needs as your subscriber list expands;
  • Deliverability rates. Research the deliverability rates of the email marketing software. High deliverability rates ensure your emails reach your subscribers’ inboxes.

Email Marketing Service: FAQs

What is an email marketing service?

Email marketing service is a digital tool or platform that businesses use to create, send, and manage email campaigns to a list of subscribers or customers. It provides a suite of features and functionalities that make it easier to design visually appealing emails, manage email lists, automate email campaigns, track email performance, and analyze the results.

Email marketing software helps businesses build and nurture relationships with their audience through personalized and targeted email communication, making it a valuable tool for marketing.

What are the best email marketing services?

When choosing the best email marketing service, the options can be overwhelming. They all come with fantastic features, making the decision a bit tricky. But fear not because the key is to find the one that suits your needs like a glove.

However, a few email marketing services genuinely shine as the perfect balance between power and user-friendliness. One such gem is Sender; the best part is that it won’t break the bank either. With Sender, you get a robust set of features that are easy to use, making it a fantastic choice for businesses of all sizes.

What’s the best email platform for a small business?

Sender is a top choice for small businesses due to its user-friendly interface, affordable pricing, and robust features like an email template builder, tracking analytics, and automation capabilities.

It integrates well with other tools, offers high deliverability rates, and ensures mobile optimization, making it an excellent platform for managing and growing email marketing campaigns.

What is the most cost-effective email marketing tool?

Sender is one of the most cost-effective email marketing tools available, particularly suited for small businesses and startups.

Its generous free plan allows businesses to manage a substantial email list and send a significant number of emails monthly without incurring costs, making it an attractive option for those looking to maximize their marketing budget while still achieving professional-level campaign results.

For those with an email list of over 2,500, Sender remains affordable, starting only at $16/month.

How to get started with email marketing?

To kickstart your email marketing journey, start by defining your goals and selecting an appropriate email marketing platform. Build your email list organically and create valuable content that resonates with your audience.

Design visually appealing emails using templates or an editor, segment your audience, and craft engaging subject lines. Test and schedule your emails strategically, then analyze the results to optimize future campaigns.

Ensure compliance with email marketing regulations, maintain consistency in your email schedule, and continuously monitor and adjust your campaigns for success.

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