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8 Best Email Marketing Services in 2022 (Free & Paid)

This blog post will give you a general overview of popular email marketing solutions and help you pick the best email marketing solution.

Nov 7, 2022 - By Camilla Mackeviciute

Email is most businesses’ primary communication and marketing channel. Sending out offers, newsletters, and other client-facing communication is primarily done through email marketing platforms and tools. Picking an email marketing service provider with a great product is the most tricky part of the email marketing puzzle.

Most email marketing services closely monitor their premium IPs and delivery servers. However, there are huge differences once you compare them according to the price, features, automation capabilities, and user experience.

This blog post will give you a general overview of popular email marketing solutions and help you pick the best email marketing solution. Additionally, we will cover the pricing plans, features, and valuable features for smaller and larger businesses to find what are the best email marketing services according to your needs. 

Why Choosing Email Marketing Service Important?

You know email is an effective channel to capture potential leads, nurture and convert them into customers. But you need to spend a lot of time on the tasks such as campaign planning, strategy, and optimization to reap the benefits. 

The right email marketing service helps you create, personalize, send, schedule, and measure your email campaigns without increasing your workload. Here are three reasons why choosing an email marketing service is essential: 

  • Convenience 

When you sign up for an email marketing service, you get a full-stack toolkit to automate your email marketing. You don’t need more time to learn a new skill or waste resources on managing recurring tasks like scheduling emails. An email marketing platform takes care of all the heavy lifting, saving you time and money. 

  • Automation 

A business owner wants to focus on building the business, not on email campaign setup and maintenance. So, when you choose an email marketing automation platform, you get more time to spend on things that matter, like finding new customers, nurturing them, and putting everything else on autopilot. 

  • Security & Reliability 

Most email marketing services have a robust security policy, offering top-notch protection against hackers and data breaches. In the day and age of GDPR and stringent data policies, an email marketing service protects you from unwanted worries or penalties. 

How to Choose the Best Tools for Email Marketing? 

There are many tools to manage customer communication and enhance sales cycles via emails in the market, each with its unique features and capabilities. But which email newsletter service is the best? 

If you’ve been searching for the best tools for email marketing, here are five factors you must keep in mind while evaluating any solution: 

  • Automation Features

An email marketing solution can connect with different systems and channels, which makes it easy for you to drive more traffic and convert leads. So, you should look for a solution that can automate many tasks related to email marketing, including:

  • Segmenting and targeting the right audience;
  • Personalizing and sending targeted emails; 
  • Ecommerce emails ( abandoned cart, feedback etc) 
  • Upselling & Cross-selling emails
  • Customers nurturing emails ( e.g. welcome emails)

Your email marketing solution should be able to automate your sales funnel, assist in nurturing customers, and provide a decent personalization based on customers’ needs or preferences.

  • Reporting and Analytics

An email marketing solution should offer detailed performance reports to measure the effectiveness of email campaigns. This helps you analyze and optimize your email marketing strategy

Make sure that the tool you use has all the tools to measure and improve the ROI of each email campaign. 

  • Deliverability

An email marketing platform should provide excellent email deliverability. This means it should promise low bounce rates and always land your campaigns in the inbox. Many email marketing solutions have dedicated dashboards to check email deliverability metrics. Pick the one that promises excellent deliverability. 

  • Affordable Pricing

You would ideally want to pick a solution that you can afford to pay for a long time. But don’t just go for the cheapest one. Always look for a solution with maximum number of features with great deliverability at an affordable monthly price. 

Best Email Marketing Services for Small Businesses

Checking every email marketing platform and analyzing every small feature wastes a lot of time. Additionally, for over 90% of cases, an in-depth round-up isn’t helpful as most businesses need essential features and pick the most popular email marketing service. Thus, we decided to pick the 11 most popular providers to help you save time. So, let’s look at these email marketing services one by one: 

Sender – Best Email & SMS Marketing Service for Small Businesses and eCommerce Platforms 

Sender is an email & SMS marketing SaaS platform designed to simplify email marketing. Sender believes that every other email marketing service is either too expensive or complicated. It helps you grow your audience and nurture long-term relationships with your subscriber by providing support for omnichannel campaigns and marketing automation. 

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Best For

  • eCommerce entrepreneurs;
  • SMB entrepreneurs and solopreneurs;
  • Marketing automation experts; 
  • Businesses that need automated sales funnels. 

Sender is one of the few email marketing providers who successfully integrated the SMS marketing channel into an already thriving email marketing platform.

Sender gives you everything you need to create, run and optimize email campaigns from the start till the end. You can automate workflows, enjoy high deliverability, run SMS & email campaigns simultaneously, and much more.

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Top Email Marketing Service Features

Sender’s omnichannel platform integrates a wide variety of marketing features, from a email list  management system to marketing automation. You’d surely love the following features: 

  • Drag & drop email & popup builder; 
  • Pre-built & customizable templates; 
  • Advanced subscribers segmentation & analytics; 
  • Email campaigns creation and A/B testing; 
  • Text messaging ( SMS Marketing); 
  • Email + SMS marketing automation. 

Sender Pricing – Unbeatable Features and Price Value

Sender doesn’t discriminate between the free and paid plan and believes that even free users should have access to so-called “premium” features. 

  • Premium plan starts from $8 per month for up to 2500 subscribers and up to 30k emails per month. 
  • Free plan with no restrictions for up to 2500 subscribers is also available. 
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Take Sender for a spin with zero financial commitment. The FREE Forever plan provides 15 000 monthly emails to up to 2,500 contacts absolutely free of cost!


GetResponse – Best Email Marketing Tool for Subscribers List Building

GetResponse is a multifunctional email marketing platform that offers email marketing, website builder, and webinar creation features on a single platform. 

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Best For

  • Bloggers, content creators, and social media influencers; 
  • Businesses looking to start using email marketing. 

GetResponse is useful for a small business owner looking to solve different marketing problems from a single platform instead of getting multiple subscriptions.

It offers an easy way to make and send promotional, educational, and personalized email campaigns. You can create beautiful newsletters, autoresponders, and automated sequences. You can also set up live and on-demand webinars, create cart abandonment campaigns, use marketing automation for lead gen, inbound marketing, lead nurturing and more. 

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Best Email Marketing Platform Features

GetResponse comes with all the essential email marketing features, including an autoresponder, drag-and-drop email builder, and more features such as: 

  • Easy-to-use email builder; 
  • Email marketing automation;  
  • Form and landing page builder;
  • Advanced email list segmentation; 
  • Reporting and analytics. 

GetResponse Pricing

  • Starts at $15 per month for up to 1000 subscribers (only email marketing features);
  • Free plan also available for up to 500 subscribers (limited use). 

Omnisend – Best Email Marketing Solution for eCommerce and Online Stores

Omnisend is an eCommerce-focused email and SMS marketing platform that helps companies tap into the benefits of omnichannel marketing through email and SMS campaigns.

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Best For

  • eCommerce entrepreneurs and Shopify store owners; 
  • Businesses looking to run cross-channel marketing campaigns. 

Instead of trying to create an all-in-one application for all industries and markets, Omnisend focuses only on eCommerce. They offer a wide variety of features, including data analytics, email and SMS automation, and a template builder. 

The multi-channel automated workflows feature is a godsend for stores looking to automate marketing campaigns. It’s also compatible with push notifications and SMS. These features may not be necessary for every user, though having them in one place is convenient for larger businesses.

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Best Email Marketing Solution Features

Omnisend has all the basic and advanced features you need to plan, grow, and execute successful eCommerce marketing campaigns. You will love the following features: 

  • Email and popup builder;
  • Web push notifications;
  • Smart lead-capturing tools;
  • eCommerce integrations;
  • Marketing automation. 

Omnisend Pricing

  • Paid plans start at $20 per month for up to 1000 subscribers; 
  • Free plan available with restrictions of 250 subscribers and 500 emails per month. 

ConvertKit – Best Bulk Email Marketing Service For Newsletters

ConvertKit is a multifunctional marketing platform designed for artists, creators and businesses who believe in the power of community building. It’s a full-service platform with website building, email marketing, and deep monetization features. 

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Best For

  • Newsletter creators, social media influencers, and bloggers; 
  • Businesses planning to start a community & take content creation seriously. 

Unlike many other marketing platforms, ConvertKit is focused not on building an audience to send email campaigns but on fostering a long-term fan base that interacts with your business frequently. 

ConvertKit will allow you to create email designs or customize readily available templates to suit your brand and message. Plus, it has additional features, such as lead magnet tools, that let you build your opt-in list from your website.

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Best Bulk Email Marketing Service Features

ConvertKit’s feature list has an interesting mix of creator-friendly features to build and grow your email list and sell your digital or eCommerce products. This includes: 

  • Huge template library; 
  • Audience segmentation and nurturing; 
  • Auto-responder campaigns; 
  • WYSIWYG email editor; 
  • Sales funnels and marketing automation. 

ConvertKit Pricing

  • Starts at $25 per month for up to 1000 subscribers, paid annually; 
  • Free plan available for up to 1000 subscribers. 

Benchmark Email – Best Email Marketing Platform For Responsive Emails

Benchmark email is an email marketing, automation, and lead-generation platform. It’s designed to help businesses grow and nurture their audiences by providing simple, easy-to-use marketing and sales tools.

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Best For

  • Small business owners looking for an all-in-one solution; 
  • Retailers & eCommerce store owners looking to start email marketers. 

The platform is tailored toward those who don’t have the time and resources to go through dozens of pages of documentation to start sending emails. 

If you want a stunning emailer, you can design it from scratch using the software’s WYSIWYG email builder. However, Benchmark may not be the best email marketing service option for email automation beginners. The lack of adaptability could be a letdown.

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Best Email Marketing Tool Features

Benchmark Email has all the essential email marketing features that you would need to succeed as a marketer, including: 

  • WYSIWYG email editor; 
  • Template management; 
  • Image library; 
  • Lead capturing tools; 
  • Auto-responders. 

Benchmark Email Pricing

  • Starts at $9.99 per month for 500 subscribers and 3500 email sends per month; 
  • Free plan available with sending limits and feature restrictions. 

SendX – Best Blast Email Marketing Provider With Automation

SendX is an intuitive and affordable email marketing tool with one of the simplest UIs in the industry. It offers unlimited email sends, powerful automation capabilities, and best-in-class email deliverability across all plans. 

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Best For

  • Early-stage startups starting with email marketing; 
  • Experimental entrepreneurs and creators looking for affordable solutions. 

SendX can put your marketing go into auto-pilot mode. Segment the customers based on demography, subscriber behavior, and more than 25+ other parameters and target them strategically. You can increase revenue with transactional emails and reach the target customers at the appropriate time through scheduling.

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Plus, there are nearly 50 emailer templates inside SendX that can be used for various use cases like the holiday season, newsletter, product launch, promotions, eCommerce, online courses, etc. 

Best Blast Email Marketing Provider Features

Unlike some other software, SendX is specific and clear about what it delivers. It defines itself as being inexpensive and intuitive email marketing software with the following features: 

SendX Pricing

  • Starts at $9.99 per month for up to 1000 subscribers; 
  • Free trial plan also available. 

Constant Contact – Best Mass Email Marketing Service For Non-profits

Constant Contact is another platform that offers a wide variety of features intended to reduce your monthly subscription spends. The platform has many useful email marketing, eCommerce & website building, and social media marketing features for small business owners and non-profits. 

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Best For 

  • Businesses looking for an all-in-one solution or platform; 
  • Non-profits looking to nurture their email list for donations; 
  • eCommerce store owners are trying their hands at growing their follower base. 

Constant Contact has been in the market for 25 years and has been the first choice for many marketers and businesses. The platform is best for entrepreneurs, marketers, and companies looking to hustle, make their lives easier and bring all the data on a single platform. 

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Best Mass Email Marketing Services Features

Constant Contact has all the important email marketing features you need, plus some advanced features useful for experienced folks, like: 

  • Vast template library; 
  • Marketing automation tools
  • Advanced A/B testing and reporting; 
  • Support for omnichannel campaigns across email, SMS & social media; 
  • eCommerce & event marketing features; 

Constant Contact Pricing

  • Starts at $9.99 per month for up to 1000 subscribers for email marketing; 
  • Free trial plan also available with limitations. 

Mailmodo – Best Email Broadcast Service

Mailmodo is an AMP-powered email marketing tool known for interactive emails, surveys, quizzes, and more. You can create responsive and intuitive emails that customers can respond to without clicking an external link. 

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Best For

  • Experimental marketers and business owners; 
  • Creators and companies looking for alternate engagement strategies. 

Mailmodo is designed to offer an interactive email experience using AMP mails. Unlike traditional HTML emails, AMP emails allow users to interact with an email without leaving their window. For example, filling out a form via email, completing a survey, booking a meeting, etc. 

Simply put, Mailmodo helps you provide a web browser experience within an email. So, if you’re looking an interactive solution for bloggers to add interactivity in your email marketing, do give it a shot. 

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Best Email Marketing Services with AMP Features

Mailmodo has lots of exciting features that help you design interactive email campaigns. Some great features include the following: 

  • AMP email support; 
  • No-code drag and drop builder; 
  • Advanced segmentation and filtering; 
  • Marketing automation and email workflow builder. 

Mailmodo Pricing

  • Starts at $99 per month for up to 40000 contacts;
  • 21-day free trial plan available. 

Email Marketing Services Price Compared

Now that looked at all the popular email marketing solutions out there, let’s compare them side by side with respect to the pricing plans. The table below will give you a quick snapshot of the affordability of different email marketing solutions. 

Cost Try Now 
SenderPremium plan starts from $8.33 per month for up to 2500 subscribers and up to 30k emails per month. Free plan with no restrictions for up to 2500 subscribers available. 
Get Started For Free
GetResponseStarts at $15.58 per month for up to 1000 subscribers (only email marketing features)Free plan is available for up to 500 subscribers (limited use). 
OmnisendPaid plans start at $20 per month for up to 1000 subscribers Free plan is available with restrictions of 250 subscribers and 500 emails per month. 
ConvertKitStarts at $25 per month for up to 1000 subscribers, paid annuallyFree plan available for up to 1000 subscribers. 
Benchmark EmailStarts at $9.99 per month for 500 subscribers and 3500 email sends per month;Free plan is available with sending limits and feature restrictions. 
SendXStarts at $9.99 per month for up to 1000 subscribersLimited free trial plan available. 
Constant ContactStarts at $9.99 per month for up to 1000 subscribersFree trial plan also available with limitations. 
MailModoStarts at $99 per month for up to 40000 contacts 21-day free trial plan available. 

Best Free Email Marketing Services Compared 

While most standard plans from email service providers don’t cost a fortune, for some businesses, any price is just a tad too high. You just need something simple for emailing your subscribers. Luckily, plenty of email marketing services provide their platforms free of charge for a smaller number of subscribers and, possibly, reduced features.

We decided to compare the free plans of 3 of the most prominent email marketing platform providers to find out what is the best free email marketing service. If you keep searching for how to do email marketing for free, check out the table below and make an informed decision.

Additionally, upgrading from free plans will be hassle-free as these providers have great standard plans.

FeaturesSenderMailchimpSendinblue
ContactsUp to 2 500Up to 500Unlimited
EmailsUp to 15 000Up to 2500Up to 900
Daily limitsUnlimitedUp to 2 000300
Support24/7 Live Chat + EmailEmail only first 30 daysEmail only
WordPress Integration+++
Email Automation+
Email Templates Library++
Advanced Segmentation+BasicBasic
Email Scheduling++
Advanced Reporting+
Geography & Device Reporting+
Heat Map Reporting+
Advanced Open & Click Stats+
Multi-User AccessUnlimited11

While the decision to pick one of these three service providers should be based on highly specific circumstances, businesses in nearly any sector or industry will be able to find the perfect fit-out of the ones outlined above.

Opt-in Email Marketing Services

Since GDPR was released, having consumers and customers opt-in to any marketing activity has become necessary. Any business that works with European citizens is required to uphold GDPR requirements. In practice, every digital business has to have an opt-in feature.

Email marketing is no different. Customers have to be able to both opt-in and opt-out. Sending unsolicited marketing emails can cause a host of legal issues. According to official sources, the fine for sending unsolicited emails or failing to uphold the GDPR laws can land a hefty fine – €20 million or 4% of yearly revenue, whichever is higher!

Failing to adhere to GDPR can cause significant harm to any company’s financials and reputation. However, some non-EU-based email marketing platforms and service providers have no opt-in features. Any email sent to an EU citizen could be breaking GDPR laws if such a feature doesn’t exist.

Thus, there are three email marketing service providers that we know for sure have opt-in features – Sender, Omnisend, and Mailerlite. These tools offer ways to collect visitor consent and opt-in contacts using embedded sign-up forms or popups. Thus, if any subscriber is (or potentially will be) from the EU, using the above tools is necessary.

Email Marketing Service for Your Needs

Finding the best email marketing service provider isn’t as easy as it used to be. Nowadays, there are dozens of providers with various features and plans. Therefore, making the right decision takes a lot more time. However, public reviews and our roundup of all these platforms should have made the entire research process significantly easier for you.

You would ideally want to pick a solution that you can afford to pay for a long time. But don’t just go for the cheapest one. Always look for a solution with maximum number of features with great deliverability at an affordable monthly price. 

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