15 Best Email Marketing Services in 2023 (Incl. Free Providers)

Jun 13, 2023 - By Camilla Mackeviciute

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Achieving success with email marketing is crucial for growing business in 2023. It involves sending out offers, newsletters, and other client-facing communication to build long-term relationships with prospects and turn them into customers. 

But how to pick the right email marketing service in a crowded market? In this blog, we’ll share the best email marketing services and compare them based on price, features, automation capabilities, and user experience.

How to Choose the Best Tools for Email Marketing? 

There are many tools to manage customer communication and enhance sales cycles via emails in the market, each with its unique features and capabilities. But which email newsletter service is the best? 

If you’ve been searching for the best tools for email marketing, here are five factors you must keep in mind while evaluating any solution: 

  • Convenience. Your email marketing tool should make your life easy. You shouldn’t be stuck with a clunky UI or a steep learning curve. Plus, it should have features for automating recurring tasks like scheduling emails. 
  • Drag-and-drop Editor. The email marketing tool should have a powerful drag-and-drop editor that lets you design emails quickly without coding. It should have readymade layouts and templates too. 
  • Automation Features. Your email marketing solution should automate tasks like scheduling campaigns, triggering emails based on activity, and lead nurturing. Basically, it should have a powerful automation builder. 
  • Signup Forms. You should be able to create signup forms to start attracting new subscribers. Using another tool just for forms isn’t the best use of your time, as time will be wasted on integrating/migrating data. 
  • Deliverability. Your email marketing tool should be able to take your emails to your subscriber’s inbox. Always test different platforms for deliverability rates before picking one. 
  • Support. Email marketing platforms should offer dedicated support via multiple mediums — chat, email, and even phone calls. Because your marketing will depend on it, and every moment wasted trying to tackle a technical hiccup can lead to a wasted opportunity. 
  • Security & Reliability. Most email marketing services have a robust security policy and should offer top-notch protection against hackers and data breaches. In the day and age of GDPR and stringent data policies, your email marketing service should protect you from unwanted penalties. 

Email Marketing Services Price Compared

Before we look at the most popular email marketing solutions out there, let’s compare all email marketing services packages side by side. The table below will give you a quick snapshot of most email marketing tools and their pricing plans. 

Top FeaturesPricing PlansFree Plan
SenderMarketing automation builder
Behavioral automation & segmentation
SMS Marketing 
Popup and form builder 
Starts at $8 per month for up to 2500 subscribers and 30,000 emails Free-forever plan available for up to 2500 subscribers 
BrevoDynamic personalization for targeted campaigns
Advanced segmentation
Smart A/B testing features 
Central CRM solution
Starts at $25 per month for up to 20,000 email sends per month Available with a limit of 300 email sends per day
ActiveCampaignAdvanced automation builder
Dedicated CRM
A/B testing features
Starts at $49 per month for up to 500 subscribers 7-day free trial is available 
Dynamic Email Content
Drip Campaigns
A/B Testing
Starts at $9.99 per month for up to 1000 subscribersFree trial available 
Email OctopusDrag-and-drop automation and email builder
Custom onboarding sequences
Custom HTML email builder
Starts at $8 per month for up to 500 subscribers and 10,000 emails per monthFree plan available with feature restrictions and limits 
GetResponseEasy-to-use email builder
Email marketing automation  
Drag-and-drop builder
Advanced email list segmentation
Starts at $15 per month for up to 1000 subscribers (only email marketing features)Limited free trial available for 500 subscribers
ConvertkitAudience segmentation and nurturing
Auto-responder campaigns
WYSIWYG email editor
Sales funnels and marketing automation 
Starts at $25 per month for up to 1000 subscribersFree plan available for up to 1000 subscribers
Benchmark EmailWYSIWYG email editor
Template management
Image library
Lead capturing tools
Starts at $9.99 per month for 500 subscribers and 3500 email sends per month Free plan available with daily send limits and feature restrictions
Constant ContactVast template library
Marketing automation tools
Advanced A/B testing and reporting
Starts at $9.99 per month for up to 1000 subscribers for email marketing Free trial plan available with limitations
MailModoAMP email support
No-code drag-and-drop editor
Marketing automation and email workflow builder
Starts at $99 per month for up to 40000 contacts21-day free trial plan available
RetainfulEmail marketing automation
Customer journey builder
Referral programs
Start at $19 per month for up to 2000 contactsFree forever plan for up to 300 contacts and 500 emails per month
HubSpotDrag-and-drop email builder
Complex personalization sequences
Free CRM solution
Starts at $18 per month for up to 1000 subscribers (marketing features only)Free limited-period trial available 
SendGridPre-built autoresponder sequences
Excellent analytics features
Preference-based email campaign designs
Paid plans start at $19.95 per month for sending up to 50,000 emailsFree plan with daily sending limit of 100 emails
SelzyIntuitive email builder with 100+ free templates
A/B testing
Starts at $7 per month for up to 1000 contactsFree forever plan with up to 15,000 emails per month to up to 1000 contacts
OmnisendEmail and popup builder
Web push notifications
Smart lead-capturing tools
Paid plans start at $20 per month for up to 1000 subscribers Free plan available for up to 250 subscribers and 500 emails per month

Best Email Marketing Services Ranked

Checking every email marketing platform and analyzing every small feature wastes a lot of time. Additionally, for over 90% of cases, an in-depth roundup isn’t helpful as most businesses need essential features and pick the most popular email marketing service. 

So, we decided to pick the 14 most popular email marketing service providers to help you save time, including: 

  • Sender
  • Email Octopus 
  • Get Response 
  • Omnisend
  • Convertkit
  • Benchmark Email
  • SendX
  • Constant Contact
  • Mailmodo
  • Retainful
  • HubSpot
  • Brevo (formerly Sendinblue) 
  • Sendgrid
  • Selzy
  • Omnisend 

Let’s look at these top email marketing services one by one:

1. Sender – Best Email Marketing Service for eCommerce

  • Best for: ecommerce entrepreneurs;
  • SMB entrepreneurs and solopreneurs;
  • Marketing automation experts; 
  • Businesses that need automated sales funnels. 

Sender is an email and SMS marketing platform for ecommerce businesses that helps increase revenues from ecommerce stores. With a powerful automation builder, behavioral flows, and a powerful drag-and-drop builder, Sender allows you to leverage the potential of email as a marketing channel fully. 

Sender gives you everything you need to create, run and optimize email campaigns from the start till the end. Automate workflows, enjoy high deliverability, run SMS & email campaigns simultaneously, and much more. It helps you grow your audience and nurture long-term relationships with your subscriber through SMS & email campaigns and smart automation. 


Sender’s Top Features

Sender’s omnichannel platform integrates various marketing features, from an email list management system to marketing automation. You’d surely love the following features: 

  • Drag-and-drop editor for creating email campaigns; 
  • Premade & customizable templates; 
  • Advanced subscribers segmentation & analytics; 
  • Email campaigns
  • Text messaging;
  • Marketing automation; 
  • Lead capturing tools.

Take Sender for a spin with zero financial commitment. The Free Forever plan provides 15 000 monthly emails to up to 2,500 contacts absolutely free of cost!

Pros & Cons 

Affordable pricing plan with a generous free tier No landing page builder (in progress)
Robust automated campaign builder with a drag-and-drop interfaceSender logo with a free plan
Amazing deliverability and great support

Brevo (Formerly SendinBlue) — All-in-One Email Marketing Solution

  • Best for: Small business firms looking for an all-in-one solution; 
  • Newsletter creators and bloggers are looking to engage with their subscribers.

Brevo (formerly SendInBlue) is an omnichannel platform that offers the power to weave engaging customer experiences across email, SMS, social media accounts, and chat. The platform also has a robust CRM to help you take charge of your lead pipeline.

Brevo’s simplicity, affordability, and omnichannel approach suit anyone beginning with email marketing. It has standard automation features you’d expect from your email marketing suite, but don’t expect it to run the show on autopilot all the time. 

You can use it to manage your email list, design emails and landing pages, get in-depth reporting features, run A/B tests, and more. 


Brevo’s Top Features

Brevo is a simple yet powerful solution that gives you everything bundled in a single package, including: 

  • Intuitive drag and drop builder; 
  • Advanced CRM; 
  • Support for SMS campaigns & transactional emails; 
  • Dynamic personalization for targeted campaigns; 
  • Advanced segmentation; 
  • Smart A/B testing features. 

Pros & Cons 

Pros Cons
Advanced automation workflows, including prebuilt e-commerce automationBoring and repetitive templates
Human-friendly email editor with drag-and-drop interfaceComplex list management features
Lead scoring and personalization featuresQuite simple email previews

Brevo Pricing 

  • Starts at $25 per month for up to 20,000 email sends per month; 
  • The free plan is also available with a limit of 300 emails sent daily.

3. ActiveCampaign – The Best Email Automation Platform

  • Best for: Small businesses looking for a comprehensive email marketing solution; 
  • Startups that need deep customer behavior tracking and segmentation; 
  • Businesses who are looking to integrate email with other marketing tools. 

ActiveCampaign is an all-in-one platform emphasizing automation, customer behavior tracking, and robust integration. It’s designed for businesses of all sizes, making it easier to craft personalized email marketing campaigns that drive engagement and conversions. What sets ActiveCampaign apart is the smart automation features that not only respond to customer behavior but also learn from it, allowing for more targeted and effective campaigns.

Moreover, ActiveCampaign provides an extensive suite of features beyond email marketing. Their CRM system is well integrated into the platform, providing users with a single interface to manage all customer interactions. With their advanced machine learning capabilities, businesses can generate unique insights into customer behavior and apply them to their marketing strategy. 


ActiveCampaign’s Top Features

ActiveCampaign has great features that simplify email marketing for you. Some of the most useful features include 

  • Advanced automation builder to set up complex triggers based on customer behavior;
  • Dedicated CRM to manage customer interactions all in one place;
  • A/B testing to test variations of your emails to identify what works best;
  • Multi-channel marketing to reach your customers through email, SMS, and other mediums. 

Pros & Cons

Powerful automation capabilitiesSteep learning curve
Robust CRM and customer behavior trackingSlightly more expensive compared to other solutions
Amazing integration capabilitiesRestrictive opt-in forms

ActiveCampaign’s Pricing 

  • Starts at $49 per month for up to 500 subscribers; 
  • A 7-day free trial is available. 

4. SendX – Best Blast Email Marketing Provider With Automation

  • Best for: Early-stage startups starting with email marketing; 
  • Experimental entrepreneurs and creators looking for affordable solutions. 

SendX is an intuitive and affordable email marketing tool with one of the simplest UIs in the industry. It offers unlimited email sends, powerful automation capabilities, and best-in-class email deliverability across all plans. 

SendX can put your marketing go into auto-pilot mode. Segment the customers based on demography, subscriber behavior, and more than 25+ other parameters and target them strategically. You can increase revenue with transactional emails and reach the target customers at the appropriate time through scheduling.

Plus, there are nearly 50 emailer templates inside SendX to be used for various use cases like the holiday season, newsletter, product launch, promotions, eCommerce, online courses, etc. 


SendX’s Top Features

Unlike some other software, SendX is specific and clear about what it delivers. It defines itself as being inexpensive and the best email marketing software with the following features: 

  • Reporting/Analytics; 
  • Dynamic Email Content;
  • Drip Campaigns; 
  • A/B Testing. 

Pros & Cons

Pros Cons
Amazing support and documentationExpensive as you scale 
Easy-to-use and reliable automation builder Limited integrations
Dynamic email content feature Basic reporting and analytics

SendX Pricing

  • Starts at $9.99 per month for up to 1000 subscribers; 
  • A free trial plan is also available. 

5. EmailOctopus – Best Email Blast Service for Small Businesses

  • Best for: Small businesses; 
  • Early-stage startups;
  • Hobbyists, enthusiasts, and online creators. 

EmailOctopus is a low-cost email marketing platform providing all essential features to grow your mailing lists and engage your audience. The easy-to-use email editor makes it possible to build HTML, rich, and simple plain text emails. The automation and segmentation tools enable users to set up time-based autoresponders and drip campaigns and deliver tailored messages to specific groups of subscribers.


Email Octopus’ Top Features

Email Octopus offers some amazing features along with all standard functionalities of an email marketing platform. These include: 

  • Simple to use drag-and-drop interface to build emails and automation
  • Ability to create custom HTML emails on both Free and Pro plans.
  • Condition-based automation to create custom onboarding sequences.

Pros & Cons 

Easy setup and human-friendly UILimited reporting and analytics 
Easy to integrate with Amazon SES to save costs Confusing automation builder 
Great templates and customer supportLimited integrations

Email Octopus Pricing

  • $8 per month for up to 500 subscribers and 10,000 emails per month
  • The free plan is also available with limits and feature restrictions 

6. GetResponse – Best Email Marketing Company for Building Email List

  • Best for: Bloggers, content creators, and social media influencers; 
  • Businesses are looking to start using email marketing. 

GetResponse is a multifunctional email marketing platform that offers email marketing, website builder, and webinar creation features on a single platform. GetResponse is useful for small businesses looking to solve different marketing problems from a single platform instead of getting multiple subscriptions.

It offers an easy way to make and send promotional, educational, and personalized email campaigns. You can create beautiful newsletters, autoresponders, and automated sequences. You can also set up live and on-demand webinars, create cart abandonment campaigns, and use marketing automation for lead gen, inbound marketing, lead nurturing, and more. 


GetResponse’s Top Features

GetResponse comes with all the essential email marketing features, including an autoresponder, drag-and-drop email builder, and more features such as: 

  • Easy-to-use email builder; 
  • Email marketing automation;  
  • Drag and drop builder for forms and landing pages; 
  • Advanced email list segmentation; 
  • Reporting and analytics.

Pros & Cons

Prompt support and intuitive documentationSimple and outdated email template designs
Detailed analytics dashboard Pricing plans can get costly as you scale operations
List segmentation and categorization featuresOutdated UI 

GetResponse Pricing

  • Starts at $15 per month for up to 1000 subscribers (only email marketing features);
  • The free plan is also available for up to 500 subscribers (limited use). 

7. ConvertKit – Best Bulk Email Marketing Service For Newsletters

  • Best for: Newsletter creators, social media influencers, and bloggers; 
  • Businesses planning to start a community & take content creation seriously. 

ConvertKit is a multifunctional marketing platform designed for artists, creators, and businesses who believe in the power of community building. It’s a full-service platform with website building, email marketing, and deep monetization features. 

Unlike many other marketing platforms, ConvertKit is focused not on building an audience to send email campaigns but on fostering a long-term fan base that interacts with your business frequently. 

ConvertKit will allow you to create email designs or customize already available email templates to suit your brand and message. Plus, it has additional features, such as lead magnet tools, that let you build your opt-in list from your website.


Convertkit’s Top Features

ConvertKit’s feature list has an interesting mix of creator-friendly features to build and grow your email list and sell your digital or eCommerce products. This includes: 

  • Huge template library; 
  • Audience segmentation and nurturing; 
  • Auto-responder campaigns; 
  • WYSIWYG email editor; 
  • Sales funnels and marketing automation. 

Pros & Cons Table

Pros Cons
Landing page builder and email builder with a large template libraryBasic segmentation & reporting features with the standard plan
Lead magnet automation builderLimited user seats
Audience nurturing automation Costly compared to other tools on this list. 

ConvertKit Pricing

  • Starts at $25 per month for up to 1000 subscribers, paid annually; 
  • Free plan available for up to 1000 subscribers. 

8. Benchmark Email – Best Email Campaign Services

  • Best for: Small business owners looking for an all-in-one solution; 
  • Retailers & online store owners looking to start email marketing. 

Benchmark email is an email marketing, automation, and lead-generation platform. It’s designed to help businesses grow and nurture their audiences by providing simple, easy-to-use marketing and sales tools.

The platform is tailored toward those who don’t have the time and resources to go through dozens of pages of documentation to start sending emails. 

If you want a stunning emailer, you can design it from scratch using the software’s WYSIWYG email builder. However, there may be better email marketing service options for email automation beginners than Benchmark. The lack of adaptability could be a letdown.


Benchmark Email’s Top Features

Benchmark Email has all the essential email marketing features that you’d need to succeed as a marketer, including: 

  • WYSIWYG email editor; 
  • Template management; 
  • Image library; 
  • Lead capturing tools; 
  • Auto-responders. 

Pros & Cons

Pros Cons
Automatic lead nurturing based on the prospect’s engagement and behavior Limited form customization options
Decent A/B testing capabilitiesSlow customer support 
Great and simple user experience Basic analytics and reporting dashboard 

Benchmark Email Pricing

  • Starts at $9.99 per month for 500 subscribers and 3500 email sends per month; 
  • Free plan available with sending limits and feature restrictions. 

9. Constant Contact – Best Mass Email Marketing Service for Non-Profits

  • Best for: Businesses looking for an all-in-one solution or platform; 
  • Non-profits looking to nurture their email list for donations; 
  • eCommerce store owners are trying to grow their follower base. 

Constant Contact is another platform that offers a wide variety of features intended to reduce your monthly subscription spending. The platform has many useful email marketing capabilities, robust eCommerce & website builder, and social media marketing features. Overall, Constant Contact is a great solution for small businesses and non-profits.

Constant Contact has been in the market for 25 years and has been the first choice for many marketers and businesses. The platform is best for entrepreneurs, marketers, and companies looking to hustle, make their lives easier and bring all the data on a single platform. 


Constant Contact’s Top Features

Constant Contact has all the important email marketing features you need, plus some advanced features useful for experienced folks, like: 

  • Vast template library; 
  • Marketing automation tools
  • Advanced A/B testing and reporting; 
  • Support for omnichannel campaigns across email, SMS & social media; 
  • eCommerce & event marketing features; 

Pros & Cons

Pros Cons
Advanced A/B testing Expensive
Unique eCommerce marketing featuresQuestionable email deliverability 
Social media management and marketing Basic email editor and limited template library

Constant Contact Pricing

  • Starts at $9.99 per month for up to 1000 subscribers for email marketing; 
  • A free trial plan is also available with limitations. 

10. Mailmodo – Email Marketing for Small Businesses

  • Best for: Experimental marketers and business owners; 
  • Creators and companies looking for alternate engagement strategies. 

Mailmodo is an AMP-powered email marketing tool known for survey emails, quizzes, and interactive emails. You can create responsive and intuitive emails that customers can respond to without clicking an external link. 

Mailmodo is designed to offer an interactive email experience using AMP mails. Unlike traditional HTML emails, AMP emails allow users to interact with an email without leaving their window. For example, filling out a form via email, completing a survey, booking a meeting, etc. 

Mailmodo helps you provide a web browser experience within an email. So, if you’re looking for an interactive solution for bloggers to add interactivity to your email marketing, do give it a shot.


MailModo’s Top Features

Mailmodo has many exciting features that help you design interactive email campaigns. Some great features include the following: 

  • AMP email support; 
  • No-code drag and drop editor; 
  • Advanced segmentation and filtering; 
  • Marketing automation and email workflow builder. 

Pros & Cons

Pros Cons
AMP email supportList management features are complex 
Email workflow builderConfusing interface
Helpful team and customer supportQuestionable deliverability (Emails land in the spam folder) 

Mailmodo Pricing

  • Starts at $99 per month for up to 40000 contacts;
  • 21-day free trial plan available. 

11. Retainful — Ecommerce Email Marketing Platform

  • Best for: ecommerce Brands and businesses;
  • Shopify store owners;
  • Agencies and freelancers working in the eCom industry.

Retainful is the best ecommerce email marketing software with all the necessary features without being overly complicated or confusing.

Retainful helps businesses build customized automation with a built-in, ready-to-customize customer journey builder and an easy-to-use email editor to increase customer engagement. Without any coding knowledge, you can set up campaigns. The interface is easy to use, intuitive, and includes resources for any questions during the process.


Retainful’s Top Features

You can use Retainful for scheduling campaigns, recovering abandoned carts, following up with customers, setting up referrals, and more. It comes with many useful features designed for eCommerce stores: 

  • Email Marketing Automation;
  • Customer Journey Builder;
  • Referral programs;
  • Next order coupons.

Pros & Cons

Pros Cons
Customer behavior analysis and trigger-based nurturing Fixed email templates
Pre-built upsell and cross-sell automation (automatic campaigns)Limited track record (not many reviews or user feedback available publicly) 
No-code interface and email builder Linear focus on eCommerce only 

Retainful Pricing 

  • Retainful has a free forever plan for up to 300 contacts and 500 emails per month; 
  • Paid plans start at $19 per month for up to 2000 contacts and have no feature restrictions.  

12. Hubspot — Email Marketing Solution for Enterprise & Large Businesses

  • Best for: Established businesses and large companies; 
  • B2B enterprises with complex sales cycles. 

HubSpot is an email automation powerhouse that takes care of your subscribers and potential customers across the entire customer lifecycle.

HubSpot has all the standard email marketing features like drag and drop builder, journey flows, and marketing automation. Apart from basic features, HubSpot has several advanced features like high-end segmentation, customer lifecycle synchronization across sales & marketing, 

The email marketing solution is best for large companies looking to keep absolute deal transparency across different stages of the buyer’s journey. 


Hubspot’s Top Features

HubSpot has several advanced marketing automation, email marketing, inbound lead gen, and lead nurturing features, including: 

  • Drag and drop email builder; 
  • Complex personalization sequences and marketing automation features; 
  • Free CRM solution to sync customer journey across sales and marketing; 
  • A/B testing features. 

Pros & Cons

Great list management and segmentation featuresQuite expensive pricing plans
Landing page and marketing automation builderFeature restrictions on lower plans
Free CRM Steep learning curve

HubSpot Pricing

  • Starts at $18 per month (billed annually) for up to 1000 subscribers; 
  • Free limited-period trial available with feature restrictions. 

13. SendGrid — Mass Email Marketing Solution

  • Best for: Businesses with a large list of subscribers; 
  • Enterprises looking for deep API integrations; 
  • High-volume senders, looking to grow their engagement rates. 

SendGrid is a powerful email marketing solution for companies looking for more advanced automation features, deep integration, and analytics. The platform is known for its responsive email templates and an email API designed to promise impeccable deliverability.

SendGrid is an advanced-grade solution meant for scalability, automation, and dynamic integrations. It has all the standard email marketing features to help you plan, schedule, and run email marketing campaigns. 

Plus, it has some really good email templates and pre-designed automation flows that would speed up your operations. 


Sendgrid’s Top Features

Like all other tools on this list, SendGrid has basic email marketing features. Some useful features that stand out include: 

  • Pre-built autoresponder sequences; 
  • Excellent analytics features; 
  • Dedicated IP for great email deliverability; 
  • Preference-based email campaign design.

Pros & Cons

User-friendly user interface Basic automation capabilities
Real-time analytics capabilitiesLimited customer support 
Pre-built autoresponder sequences Learning curve for beginners

SendGrid Pricing

  • Paid plans start at $19.95 per month for sending up to 50,000 emails; 
  • Free plan is also available that supports sending up to 100 emails per day. 

14. Selzy – Best Email Marketing Platform For Small Businesses

  • Best for: Small businesses;
  • Newbies and first-timers.

Selzy is an email marketing platform that suits any business goal, but its main forte is helping small and medium-sized businesses boost sales with emails. It’s affordable, and all features are available even on the free plan.

Although Selzy isn’t specifically designed for sophisticated automation flows, it has all the necessary email marketing features and is especially perfect for content newsletters, info business, and automatic funnels.


Selzy’s Top Features

Selzy offers everything you want from an email marketing solution, including:

  • 24/7 support;
  • Intuitive email builder with 100+ free templates;
  • Analytics;
  • Website subscription forms;
  • A/B testing;
  • Segmentation;
  • Email quality checker;
  • Anti-spam email check;
  • Email authentication check.

Pros & Cons

Pros Cons
User-friendly interface and email editorLimited template library with obsolete designs
Responsive customer supportEmail deliverability is questionable 
Strong documentation and self-help platformLimited integration options

Selzy Pricing

  • Free forever plan with up to 15,000 emails per month to up to 1000 contacts;
  • Email volume-based pricing starts from $0.005 per email;
  • Pricing is based on the contact list size and starts from $7 per month;
  • Premium starts from $220 per month and includes full campaign management from marketing specialists.

15. Omnisend – Best Email Marketing Platform for Online Stores

  • Best for: eCommerce entrepreneurs and Shopify store owners; 
  • Businesses looking to run cross-channel marketing campaigns. 

Omnisend is an eCommerce-focused email and SMS marketing platform that helps companies tap into the benefits of omnichannel marketing through email and SMS campaigns.

Instead of trying to create an all-in-one application for all industries and markets, Omnisend focuses only on eCommerce. They offer various features, including customer data analytics, email and SMS automation, and a template builder. 

The multi-channel automated workflows feature is a godsend for stores looking to automate marketing campaigns. It’s also compatible with push notifications and SMS. These features may not be necessary for every user, though having them in one place is convenient for larger businesses.

Omnisend’s Top Features

Omnisend has all the basic and advanced features you need to plan, grow, and execute a successful email marketing strategy and unique eCommerce marketing campaigns. You will love the following features: 

  • Email and popup builder;
  • Web push notifications;
  • Smart lead-capturing tools;
  • eCommerce integrations;
  • Marketing automation. 

Pros & Cons

Pros Cons
Reliable multi-channel automation builderSteep learning curve 
Web push notification builder Confusing interface
Behavioral customer data analyticsRestrictive and limited product design blocks 

Omnisend Pricing

  • Paid plans start at $20 per month for up to 1000 subscribers; 
  • Free plan available with restrictions of 250 subscribers and 500 emails per month. 

Best Free Email Marketing Services Compared 

While most standard plans from email service providers don’t cost a fortune, any price is just a tad too high for some businesses. You need something simple for emailing your subscribers. Luckily, plenty of other email marketing tools and platforms provide their platforms free of charge for a smaller number of subscribers and, possibly, reduced features.

We decided to compare the plans of 3 of the most prominent free email marketing service providers to find out the best free email marketing software. If you keep searching for the best free email marketing services, here’s a detailed email marketing software comparison in the table below to help you make an informed decision.

ContactsUp to 2 500Up to 500Unlimited
EmailsUp to 15 000Up to 2500Up to 900
Daily limitsUnlimitedUp to 2 000300
Support24/7 Live Chat + EmailHelp center onlyEmail only
WordPress Integration+++
Email Automation+
Email Templates Library++
Text messaging+
Advanced Segmentation+BasicBasic
Email Scheduling++
Advanced Reporting+
Geography & Device Reporting+
Heat Map Reporting+
Advanced Open & Click Stats+
Multi-User AccessUnlimited11

While the decision to pick one of these three service providers should be based on highly specific circumstances, businesses in nearly any sector or industry can find the perfect fit-out of the abovementioned ones.

Additionally, upgrading the above free email marketing software is hassle-free as they offer amazing standard plans too. 

Opt-In Email Marketing Services

Since GDPR was released, having consumers and customers opt-in to any marketing activity has become necessary. Any business that works with European citizens is required to uphold GDPR requirements. In practice, every digital business has to have an opt-in feature.

Email marketing is no different. Customers have to be able to both opt in and opt out. Sending unsolicited marketing emails can cause a host of legal issues. According to official sources, the fine for sending unsolicited emails or failing to uphold the GDPR laws can land a hefty fine – €20 million or 4% of yearly revenue, whichever is higher!

Failing to adhere to GDPR can cause significant harm to any company’s financials and reputation. However, some non-EU-based email marketing platforms and service providers have no opt-in features. Any email sent to an EU citizen could break GDPR laws if such a feature doesn’t exist.

Thus, there are email marketing service providers that we know for sure have opt-in features – Sender and Omnisend. These tools offer ways to collect visitor consent and opt-in contacts using embedded signup forms or popups. Thus, if any subscriber is (or potentially will be) from the EU, using the above tools is necessary.

Professional Email Marketing Service Providers

Finally, out of all businesses, the ones with the highest requirements will often be enterprises. Simply picking a provider based on price and basic features is no longer enough. 

As a change in enterprises, even agile ones is significantly slower than in smaller businesses, carefully weighing the options is necessary. Once a decision is made, changing the provider quickly is nearly impossible. Thus, we recommend looking out for several features for enterprise businesses:

  • Dedicated account managers. The needs of enterprise-level companies are significantly higher. Any disruption or other issue needs to be taken care of as quickly as possible. Therefore, finding an email marketing service provider with a dedicated account manager should be one of the primary objectives.
  • Dedicated support for migration & onboarding. As movement will be slow and many accounts will have to be migrated (and many people need to be trained), efficient onboarding and migration will be key.
  • Unlimited user seats. One thing that will quickly grind everyone’s gears will be getting disconnected due to too many users. Limited user seats will greatly negatively impact efficiency and overall satisfaction.
  • Full API documentation. Enterprise-level businesses will implement multiple automation workflows and integrate email marketing platforms with several other tools. In-depth documentation will be something that developers need.
  • Unlimited access to automation. Enterprises have no time to fiddle with limited automation or failure to implement complex workflows.

These are essential features for any enterprise-level business. Of course, the regular email marketing platform benefits are a nice bonus. However, they’ll commonly have dedicated developers to take care of any features that might be necessary for marketing departments.

Key Takeaways

  • Try different service providers to find the best email marketing services that suit your needs; 
  • Always test the advanced automation features when testing the different providers available in the market; 
  • Find a provider that supports marketing automation and unlimited contacts when you’re on a paid plan; 
  • Choose a provider that suits your overall growth goals and business model and saves you time and money. 

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