15 Best Email Marketing Services in 2023 (Incl. Free Providers)

Achieving success with email marketing is crucial for growing business in 2023. It involves sending out offers, newsletters, and other client-facing communication to build long-term relationships with prospects and turn them into customers. 

But how to pick the right email marketing service in a crowded market? In this blog, we’ll share the best email marketing services and compare them based on price, features, automation capabilities, and user experience.

How to Choose the Best Tools for Email Marketing? 

There are many tools to manage customer communication and enhance sales cycles via emails in the market, each with its unique features and capabilities. But which email newsletter service is the best? 

If you’ve been searching for the best tools for email marketing, here are five factors you must keep in mind while evaluating any solution: 

Email Marketing Services Price Compared

Before we look at the most popular email marketing solutions out there, let’s compare all email marketing services packages side by side. The table below will give you a quick snapshot of most email marketing tools and their pricing plans. 

	Top Features	Pricing Plans	Free Plan
Sender	Marketing automation builder Behavioral automation & segmentation SMS Marketing  Popup and form builder	Starts at $8 per month for up to 2500 subscribers and 30,000 emails	Free-forever plan available for up to 2500 subscribers
Brevo	Dynamic personalization for targeted campaigns Advanced segmentation Smart A/B testing features  Central CRM solution	Starts at $25 per month for up to 20,000 email sends per month	Available with a limit of 300 email sends per day
ActiveCampaign	Advanced automation builder Dedicated CRM A/B testing features	Starts at $49 per month for up to 500 subscribers	7-day free trial is available
SendX	Reporting/Analytics Dynamic Email Content Drip Campaigns A/B Testing	Starts at $9.99 per month for up to 1000 subscribers	Free trial available
Email Octopus	Drag-and-drop automation and email builder Custom onboarding sequences Custom HTML email builder	Starts at $8 per month for up to 500 subscribers and 10,000 emails per month	Free plan available with feature restrictions and limits
GetResponse	Easy-to-use email builder Email marketing automation   Drag-and-drop builder Advanced email list segmentation	Starts at $15 per month for up to 1000 subscribers (only email marketing features)	Limited free trial available for 500 subscribers
Convertkit	Audience segmentation and nurturing Auto-responder campaigns WYSIWYG email editor Sales funnels and marketing automation	Starts at $25 per month for up to 1000 subscribers	Free plan available for up to 1000 subscribers
Benchmark Email	WYSIWYG email editor Template management Image library Lead capturing tools	Starts at $9.99 per month for 500 subscribers and 3500 email sends per month	Free plan available with daily send limits and feature restrictions
Constant Contact	Vast template library Marketing automation tools Advanced A/B testing and reporting	Starts at $9.99 per month for up to 1000 subscribers for email marketing	Free trial plan available with limitations
MailModo	AMP email support No-code drag-and-drop editor Marketing automation and email workflow builder	Starts at $99 per month for up to 40000 contacts	21-day free trial plan available
Retainful	Email marketing automation Customer journey builder Referral programs	Start at $19 per month for up to 2000 contacts	Free forever plan for up to 300 contacts and 500 emails per month
HubSpot	Drag-and-drop email builder Complex personalization sequences Free CRM solution	Starts at $18 per month for up to 1000 subscribers (marketing features only)	Free limited-period trial available
SendGrid	Pre-built autoresponder sequences Excellent analytics features Preference-based email campaign designs	Paid plans start at $19.95 per month for sending up to 50,000 emails	Free plan with daily sending limit of 100 emails
Selzy	Intuitive email builder with 100+ free templates A/B testing Segmentation	Starts at $7 per month for up to 1000 contacts	Free forever plan with up to 15,000 emails per month to up to 1000 contacts
Omnisend	Email and popup builder Web push notifications Smart lead-capturing tools	Paid plans start at $20 per month for up to 1000 subscribers	Free plan available for up to 250 subscribers and 500 emails per month

Best Email Marketing Services Ranked

Checking every email marketing platform and analyzing every small feature wastes a lot of time. Additionally, for over 90% of cases, an in-depth roundup isn’t helpful as most businesses need essential features and pick the most popular email marketing service. 

So, we decided to pick the 14 most popular email marketing service providers to help you save time, including: 

• Sender
• Email Octopus 
• Get Response 
• Omnisend
• Convertkit
• Benchmark Email
• SendX
• Constant Contact
• Mailmodo
• Retainful
• HubSpot
• Brevo (formerly Sendinblue) 
• Sendgrid
• Selzy
• Omnisend 

Let’s look at these top email marketing services one by one:

1. Sender – Best Email Marketing Service for eCommerce

Sender is an email and SMS marketing platform for ecommerce businesses that helps increase revenues from ecommerce stores. With a powerful automation builder, behavioral flows, and a powerful drag-and-drop builder, Sender allows you to leverage the potential of email as a marketing channel fully. 

Sender gives you everything you need to create, run and optimize email campaigns from the start till the end. Automate workflows, enjoy high deliverability, run SMS & email campaigns simultaneously, and much more. It helps you grow your audience and nurture long-term relationships with your subscriber through SMS & email campaigns and smart automation. 

Sender’s Top Features

Sender’s omnichannel platform integrates various marketing features, from an email list management system to marketing automation. You’d surely love the following features: 

• Drag-and-drop editor for creating email campaigns; 
• Premade & customizable templates; 
• Advanced subscribers segmentation & analytics; 
• Email campaigns; 
• Text messaging;
• Marketing automation; 
• Lead capturing tools.

Take Sender for a spin with zero financial commitment. The Free Forever plan provides 15 000 monthly emails to up to 2,500 contacts absolutely free of cost!

Pros & Cons 

Pros	Cons
Affordable pricing plan with a generous free tier	No landing page builder (in progress)
Robust automated campaign builder with a drag-and-drop interface	Sender logo with a free plan
Amazing deliverability and great support

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Brevo (Formerly SendinBlue) — All-in-One Email Marketing Solution

Brevo (formerly SendInBlue) is an omnichannel platform that offers the power to weave engaging customer experiences across email, SMS, social media accounts, and chat. The platform also has a robust CRM to help you take charge of your lead pipeline.

Brevo’s simplicity, affordability, and omnichannel approach suit anyone beginning with email marketing. It has standard automation features you’d expect from your email marketing suite, but don’t expect it to run the show on autopilot all the time. 

You can use it to manage your email list, design emails and landing pages, get in-depth reporting features, run A/B tests, and more. 

Brevo’s Top Features

Brevo is a simple yet powerful solution that gives you everything bundled in a single package, including: 

• Intuitive drag and drop builder; 
• Advanced CRM; 
• Support for SMS campaigns & transactional emails; 
• Dynamic personalization for targeted campaigns; 
• Advanced segmentation; 
• Smart A/B testing features. 

Pros & Cons 

Pros	Cons
Advanced automation workflows, including prebuilt e-commerce automation	Boring and repetitive templates
Human-friendly email editor with drag-and-drop interface	Complex list management features
Lead scoring and personalization features	Quite simple email previews

Brevo Pricing 

• Starts at $25 per month for up to 20,000 email sends per month; 
• The free plan is also available with a limit of 300 emails sent daily.

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3. ActiveCampaign – The Best Email Automation Platform

ActiveCampaign is an all-in-one platform emphasizing automation, customer behavior tracking, and robust integration. It’s designed for businesses of all sizes, making it easier to craft personalized email marketing campaigns that drive engagement and conversions. What sets ActiveCampaign apart is the smart automation features that not only respond to customer behavior but also learn from it, allowing for more targeted and effective campaigns.

Moreover, ActiveCampaign provides an extensive suite of features beyond email marketing. Their CRM system is well integrated into the platform, providing users with a single interface to manage all customer interactions. With their advanced machine learning capabilities, businesses can generate unique insights into customer behavior and apply them to their marketing strategy. 

ActiveCampaign’s Top Features

ActiveCampaign has great features that simplify email marketing for you. Some of the most useful features include 

• Advanced automation builder to set up complex triggers based on customer behavior;
• Dedicated CRM to manage customer interactions all in one place;
• A/B testing to test variations of your emails to identify what works best;
• Multi-channel marketing to reach your customers through email, SMS, and other mediums. 

Pros & Cons

Pros	Cons
Powerful automation capabilities	Steep learning curve
Robust CRM and customer behavior tracking	Slightly more expensive compared to other solutions
Amazing integration capabilities	Restrictive opt-in forms

ActiveCampaign’s Pricing 

• Starts at $49 per month for up to 500 subscribers; 
• A 7-day free trial is available. 

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4. SendX – Best Blast Email Marketing Provider With Automation

SendX is an intuitive and affordable email marketing tool with one of the simplest UIs in the industry. It offers unlimited email sends, powerful automation capabilities, and best-in-class email deliverability across all plans. 

SendX can put your marketing go into auto-pilot mode. Segment the customers based on demography, subscriber behavior, and more than 25+ other parameters and target them strategically. You can increase revenue with transactional emails and reach the target customers at the appropriate time through scheduling.

Plus, there are nearly 50 emailer templates inside SendX to be used for various use cases like the holiday season, newsletter, product launch, promotions, eCommerce, online courses, etc. 

SendX’s Top Features

Unlike some other software, SendX is specific and clear about what it delivers. It defines itself as being inexpensive and the best email marketing software with the following features: 

• Reporting/Analytics; 
• Dynamic Email Content;
• Drip Campaigns; 
• A/B Testing. 

Pros & Cons

Pros	Cons
Amazing support and documentation	Expensive as you scale
Easy-to-use and reliable automation builder	Limited integrations
Dynamic email content feature	Basic reporting and analytics

SendX Pricing

• Starts at $9.99 per month for up to 1000 subscribers; 
• A free trial plan is also available. 

5. EmailOctopus – Best Email Blast Service for Small Businesses

EmailOctopus is a low-cost email marketing platform providing all essential features to grow your mailing lists and engage your audience. The easy-to-use email editor makes it possible to build HTML, rich, and simple plain text emails. The automation and segmentation tools enable users to set up time-based autoresponders and drip campaigns and deliver tailored messages to specific groups of subscribers.

Email Octopus’ Top Features

Email Octopus offers some amazing features along with all standard functionalities of an email marketing platform. These include: 

• Simple to use drag-and-drop interface to build emails and automation
• Ability to create custom HTML emails on both Free and Pro plans.
• Condition-based automation to create custom onboarding sequences.

Pros & Cons 

Pros	Cons
Easy setup and human-friendly UI	Limited reporting and analytics
Easy to integrate with Amazon SES to save costs	Confusing automation builder
Great templates and customer support	Limited integrations

Email Octopus Pricing

• $8 per month for up to 500 subscribers and 10,000 emails per month
• The free plan is also available with limits and feature restrictions 

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6. GetResponse – Best Email Marketing Company for Building Email List

GetResponse is a multifunctional email marketing platform that offers email marketing, website builder, and webinar creation features on a single platform. GetResponse is useful for small businesses looking to solve different marketing problems from a single platform instead of getting multiple subscriptions.

It offers an easy way to make and send promotional, educational, and personalized email campaigns. You can create beautiful newsletters, autoresponders, and automated sequences. You can also set up live and on-demand webinars, create cart abandonment campaigns, and use marketing automation for lead gen, inbound marketing, lead nurturing, and more. 

GetResponse’s Top Features

GetResponse comes with all the essential email marketing features, including an autoresponder, drag-and-drop email builder, and more features such as: 

• Easy-to-use email builder; 
• Email marketing automation;  
• Drag and drop builder for forms and landing pages; 
• Advanced email list segmentation; 
• Reporting and analytics.

Pros & Cons

Pros	Cons
Prompt support and intuitive documentation	Simple and outdated email template designs
Detailed analytics dashboard	Pricing plans can get costly as you scale operations
List segmentation and categorization features	Outdated UI

GetResponse Pricing

• Starts at $15 per month for up to 1000 subscribers (only email marketing features);
• The free plan is also available for up to 500 subscribers (limited use). 

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7. ConvertKit – Best Bulk Email Marketing Service For Newsletters

ConvertKit is a multifunctional marketing platform designed for artists, creators, and businesses who believe in the power of community building. It’s a full-service platform with website building, email marketing, and deep monetization features. 

Unlike many other marketing platforms, ConvertKit is focused not on building an audience to send email campaigns but on fostering a long-term fan base that interacts with your business frequently. 

ConvertKit will allow you to create email designs or customize already available email templates to suit your brand and message. Plus, it has additional features, such as lead magnet tools, that let you build your opt-in list from your website.

Convertkit’s Top Features

ConvertKit’s feature list has an interesting mix of creator-friendly features to build and grow your email list and sell your digital or eCommerce products. This includes: 

• Huge template library; 
• Audience segmentation and nurturing; 
• Auto-responder campaigns; 
• WYSIWYG email editor; 
• Sales funnels and marketing automation. 

Pros & Cons Table

Pros	Cons
Landing page builder and email builder with a large template library	Basic segmentation & reporting features with the standard plan
Lead magnet automation builder	Limited user seats
Audience nurturing automation	Costly compared to other tools on this list.

ConvertKit Pricing

• Starts at $25 per month for up to 1000 subscribers, paid annually; 
• Free plan available for up to 1000 subscribers. 

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8. Benchmark Email – Best Email Campaign Services

Benchmark email is an email marketing, automation, and lead-generation platform. It’s designed to help businesses grow and nurture their audiences by providing simple, easy-to-use marketing and sales tools.

The platform is tailored toward those who don’t have the time and resources to go through dozens of pages of documentation to start sending emails. 

If you want a stunning emailer, you can design it from scratch using the software’s WYSIWYG email builder. However, there may be better email marketing service options for email automation beginners than Benchmark. The lack of adaptability could be a letdown.

Benchmark Email’s Top Features

Benchmark Email has all the essential email marketing features that you’d need to succeed as a marketer, including: 

• WYSIWYG email editor; 
• Template management; 
• Image library; 
• Lead capturing tools; 
• Auto-responders. 

Pros & Cons

Pros	Cons
Automatic lead nurturing based on the prospect’s engagement and behavior	Limited form customization options
Decent A/B testing capabilities	Slow customer support
Great and simple user experience	Basic analytics and reporting dashboard

Benchmark Email Pricing

• Starts at $9.99 per month for 500 subscribers and 3500 email sends per month; 
• Free plan available with sending limits and feature restrictions. 

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9. Constant Contact – Best Mass Email Marketing Service for Non-Profits

Constant Contact is another platform that offers a wide variety of features intended to reduce your monthly subscription spending. The platform has many useful email marketing capabilities, robust eCommerce & website builder, and social media marketing features. Overall, Constant Contact is a great solution for small businesses and non-profits.

Constant Contact has been in the market for 25 years and has been the first choice for many marketers and businesses. The platform is best for entrepreneurs, marketers, and companies looking to hustle, make their lives easier and bring all the data on a single platform. 

Constant Contact’s Top Features

Constant Contact has all the important email marketing features you need, plus some advanced features useful for experienced folks, like: 

• Vast template library; 
• Marketing automation tools; 
• Advanced A/B testing and reporting; 
• Support for omnichannel campaigns across email, SMS & social media; 
• eCommerce & event marketing features; 

Pros & Cons

Pros	Cons
Advanced A/B testing	Expensive
Unique eCommerce marketing features	Questionable email deliverability
Social media management and marketing	Basic email editor and limited template library

Constant Contact Pricing

• Starts at $9.99 per month for up to 1000 subscribers for email marketing; 
• A free trial plan is also available with limitations. 

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10. Mailmodo – Email Marketing for Small Businesses

Mailmodo is an AMP-powered email marketing tool known for survey emails, quizzes, and interactive emails. You can create responsive and intuitive emails that customers can respond to without clicking an external link. 

Mailmodo is designed to offer an interactive email experience using AMP mails. Unlike traditional HTML emails, AMP emails allow users to interact with an email without leaving their window. For example, filling out a form via email, completing a survey, booking a meeting, etc. 

Mailmodo helps you provide a web browser experience within an email. So, if you’re looking for an interactive solution for bloggers to add interactivity to your email marketing, do give it a shot.

MailModo’s Top Features

Mailmodo has many exciting features that help you design interactive email campaigns. Some great features include the following: 

• AMP email support; 
• No-code drag and drop editor; 
• Advanced segmentation and filtering; 
• Marketing automation and email workflow builder. 

Pros & Cons

Pros	Cons
AMP email support	List management features are complex
Email workflow builder	Confusing interface
Helpful team and customer support	Questionable deliverability (Emails land in the spam folder)

Mailmodo Pricing

• Starts at $99 per month for up to 40000 contacts;
• 21-day free trial plan available. 

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11. Retainful — Ecommerce Email Marketing Platform

Retainful is the best ecommerce email marketing software with all the necessary features without being overly complicated or confusing.

Retainful helps businesses build customized automation with a built-in, ready-to-customize customer journey builder and an easy-to-use email editor to increase customer engagement. Without any coding knowledge, you can set up campaigns. The interface is easy to use, intuitive, and includes resources for any questions during the process.

Retainful’s Top Features

You can use Retainful for scheduling campaigns, recovering abandoned carts, following up with customers, setting up referrals, and more. It comes with many useful features designed for eCommerce stores: 

• Email Marketing Automation;
• Customer Journey Builder;
• Referral programs;
• Next order coupons.

Pros & Cons

Pros	Cons
Customer behavior analysis and trigger-based nurturing	Fixed email templates
Pre-built upsell and cross-sell automation (automatic campaigns)	Limited track record (not many reviews or user feedback available publicly)
No-code interface and email builder	Linear focus on eCommerce only

Retainful Pricing 

• Retainful has a free forever plan for up to 300 contacts and 500 emails per month; 
• Paid plans start at $19 per month for up to 2000 contacts and have no feature restrictions.  

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12. Hubspot — Email Marketing Solution for Enterprise & Large Businesses

HubSpot is an email automation powerhouse that takes care of your subscribers and potential customers across the entire customer lifecycle.

HubSpot has all the standard email marketing features like drag and drop builder, journey flows, and marketing automation. Apart from basic features, HubSpot has several advanced features like high-end segmentation, customer lifecycle synchronization across sales & marketing, 

The email marketing solution is best for large companies looking to keep absolute deal transparency across different stages of the buyer’s journey. 

Hubspot’s Top Features

HubSpot has several advanced marketing automation, email marketing, inbound lead gen, and lead nurturing features, including: 

• Drag and drop email builder; 

• Complex personalization sequences and marketing automation features; 
• Free CRM solution to sync customer journey across sales and marketing; 
• A/B testing features. 

Pros & Cons

Pros	Cons
Great list management and segmentation features	Quite expensive pricing plans
Landing page and marketing automation builder	Feature restrictions on lower plans
Free CRM	Steep learning curve

HubSpot Pricing

• Starts at $18 per month (billed annually) for up to 1000 subscribers; 
• Free limited-period trial available with feature restrictions. 

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13. SendGrid — Mass Email Marketing Solution

SendGrid is a powerful email marketing solution for companies looking for more advanced automation features, deep integration, and analytics. The platform is known for its responsive email templates and an email API designed to promise impeccable deliverability.

SendGrid is an advanced-grade solution meant for scalability, automation, and dynamic integrations. It has all the standard email marketing features to help you plan, schedule, and run email marketing campaigns. 

Plus, it has some really good email templates and pre-designed automation flows that would speed up your operations. 

Sendgrid’s Top Features

Like all other tools on this list, SendGrid has basic email marketing features. Some useful features that stand out include: 

• Pre-built autoresponder sequences; 
• Excellent analytics features; 
• Dedicated IP for great email deliverability; 
• Preference-based email campaign design.

Pros & Cons

Pros	Cons
User-friendly user interface	Basic automation capabilities
Real-time analytics capabilities	Limited customer support
Pre-built autoresponder sequences	Learning curve for beginners

SendGrid Pricing

• Paid plans start at $19.95 per month for sending up to 50,000 emails; 
• Free plan is also available that supports sending up to 100 emails per day. 

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14. Selzy – Best Email Marketing Platform For Small Businesses

Selzy is an email marketing platform that suits any business goal, but its main forte is helping small and medium-sized businesses boost sales with emails. It’s affordable, and all features are available even on the free plan.

Although Selzy isn’t specifically designed for sophisticated automation flows, it has all the necessary email marketing features and is especially perfect for content newsletters, info business, and automatic funnels.

Selzy’s Top Features

Selzy offers everything you want from an email marketing solution, including:

• 24/7 support;
• Intuitive email builder with 100+ free templates;
• Analytics;
• Website subscription forms;
• A/B testing;
• Segmentation;
• Email quality checker;
• Anti-spam email check;
• Email authentication check.

Pros & Cons

Pros	Cons
User-friendly interface and email editor	Limited template library with obsolete designs
Responsive customer support	Email deliverability is questionable
Strong documentation and self-help platform	Limited integration options

Selzy Pricing

• Free forever plan with up to 15,000 emails per month to up to 1000 contacts;
• Email volume-based pricing starts from $0.005 per email;
• Pricing is based on the contact list size and starts from $7 per month;
• Premium starts from $220 per month and includes full campaign management from marketing specialists.

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15. Omnisend – Best Email Marketing Platform for Online Stores

Omnisend is an eCommerce-focused email and SMS marketing platform that helps companies tap into the benefits of omnichannel marketing through email and SMS campaigns.

Instead of trying to create an all-in-one application for all industries and markets, Omnisend focuses only on eCommerce. They offer various features, including customer data analytics, email and SMS automation, and a template builder. 

The multi-channel automated workflows feature is a godsend for stores looking to automate marketing campaigns. It’s also compatible with push notifications and SMS. These features may not be necessary for every user, though having them in one place is convenient for larger businesses.

Omnisend’s Top Features

Omnisend has all the basic and advanced features you need to plan, grow, and execute a successful email marketing strategy and unique eCommerce marketing campaigns. You will love the following features: 

• Email and popup builder;
• Web push notifications;
• Smart lead-capturing tools;
• eCommerce integrations;
• Marketing automation. 

Pros & Cons

Pros	Cons
Reliable multi-channel automation builder	Steep learning curve
Web push notification builder	Confusing interface
Behavioral customer data analytics	Restrictive and limited product design blocks

Omnisend Pricing

• Paid plans start at $20 per month for up to 1000 subscribers; 
• Free plan available with restrictions of 250 subscribers and 500 emails per month. 

Best Free Email Marketing Services Compared 

While most standard plans from email service providers don’t cost a fortune, any price is just a tad too high for some businesses. You need something simple for emailing your subscribers. Luckily, plenty of other email marketing tools and platforms provide their platforms free of charge for a smaller number of subscribers and, possibly, reduced features.

We decided to compare the plans of 3 of the most prominent free email marketing service providers to find out the best free email marketing software. If you keep searching for the best free email marketing services, here’s a detailed email marketing software comparison in the table below to help you make an informed decision.

Features	Sender	Mailchimp	Sendinblue
Contacts	Up to 2 500	Up to 500	Unlimited
Emails	Up to 15 000	Up to 2500	Up to 900
Daily limits	Unlimited	Up to 2 000	300
Support	24/7 Live Chat + Email	Help center only	Email only
WordPress Integration	+	+	+
Email Automation	+	–	–
Email Templates Library	+	–	+
Text messaging	+	–	–
Advanced Segmentation	+	Basic	Basic
Email Scheduling	+	–	+
Advanced Reporting	+	–	–
Geography & Device Reporting	+	–	–
Heat Map Reporting	+	–	–
Advanced Open & Click Stats	+	–	–
Multi-User Access	Unlimited	1	1

While the decision to pick one of these three service providers should be based on highly specific circumstances, businesses in nearly any sector or industry can find the perfect fit-out of the abovementioned ones.

Additionally, upgrading the above free email marketing software is hassle-free as they offer amazing standard plans too. 

Opt-In Email Marketing Services

Since GDPR was released, having consumers and customers opt-in to any marketing activity has become necessary. Any business that works with European citizens is required to uphold GDPR requirements. In practice, every digital business has to have an opt-in feature.

Email marketing is no different. Customers have to be able to both opt in and opt out. Sending unsolicited marketing emails can cause a host of legal issues. According to official sources, the fine for sending unsolicited emails or failing to uphold the GDPR laws can land a hefty fine – €20 million or 4% of yearly revenue, whichever is higher!

Failing to adhere to GDPR can cause significant harm to any company’s financials and reputation. However, some non-EU-based email marketing platforms and service providers have no opt-in features. Any email sent to an EU citizen could break GDPR laws if such a feature doesn’t exist.

Thus, there are email marketing service providers that we know for sure have opt-in features – Sender and Omnisend. These tools offer ways to collect visitor consent and opt-in contacts using embedded signup forms or popups. Thus, if any subscriber is (or potentially will be) from the EU, using the above tools is necessary.

Professional Email Marketing Service Providers

Finally, out of all businesses, the ones with the highest requirements will often be enterprises. Simply picking a provider based on price and basic features is no longer enough. 

As a change in enterprises, even agile ones is significantly slower than in smaller businesses, carefully weighing the options is necessary. Once a decision is made, changing the provider quickly is nearly impossible. Thus, we recommend looking out for several features for enterprise businesses:

• Dedicated account managers. The needs of enterprise-level companies are significantly higher. Any disruption or other issue needs to be taken care of as quickly as possible. Therefore, finding an email marketing service provider with a dedicated account manager should be one of the primary objectives.
• Dedicated support for migration & onboarding. As movement will be slow and many accounts will have to be migrated (and many people need to be trained), efficient onboarding and migration will be key.
• Unlimited user seats. One thing that will quickly grind everyone’s gears will be getting disconnected due to too many users. Limited user seats will greatly negatively impact efficiency and overall satisfaction.
• Full API documentation. Enterprise-level businesses will implement multiple automation workflows and integrate email marketing platforms with several other tools. In-depth documentation will be something that developers need.
• Unlimited access to automation. Enterprises have no time to fiddle with limited automation or failure to implement complex workflows.

These are essential features for any enterprise-level business. Of course, the regular email marketing platform benefits are a nice bonus. However, they’ll commonly have dedicated developers to take care of any features that might be necessary for marketing departments.

Key Takeaways