Achieving success with email marketing is crucial for growing business in 2024. It involves sending out offers, newsletters, and other client-facing communication to build long-term relationships with prospects and turn them into customers.
But how to pick the right email marketing service in a crowded market? In this blog, we’ll share the best email marketing services and compare them based on price, features, automation capabilities, and user experience.
What to Look for in an Email Marketing Solution
There are many tools to manage customer communication and enhance sales cycles via emails in the market, each with unique features and capabilities. But which email newsletter service is the best?
If you’ve been searching for the best tools for email marketing, here are seven factors you must keep in mind while evaluating any solution:
- Convenience. Your email marketing tool should make your life easy. You shouldn’t be stuck with a clunky UI or a steep learning curve. Plus, it should have features for automating recurring tasks like scheduling emails.
- Drag-and-drop Editor. The email marketing tool should have a powerful drag-and-drop editor that lets you design emails quickly without coding. It should also have readymade layouts and templates.
- Automation Features. Your email marketing solution should automate tasks like scheduling campaigns, triggering emails based on activity, and lead nurturing. It should, basically, have a powerful automation builder.
- Signup Forms. You should be able to create signup forms to start attracting new subscribers. Using another tool just for forms isn’t the best use of your time, as time will be wasted on integrating/migrating data.
- Deliverability. Your email marketing tool should be able to take your emails to your subscriber’s inbox. Always test different platforms for deliverability rates before picking one.
- Support. Email marketing platforms should offer dedicated support via multiple mediums — chat, email, and even phone calls. Because your marketing will depend on it, and every moment wasted trying to tackle a technical hiccup can lead to a wasted opportunity.
- Security & Reliability. Most email marketing services have a robust security policy and should offer top-notch protection against hackers and data breaches. In the day and age of GDPR and stringent data policies, your email marketing service should protect you from unwanted penalties.
Quick Breakdown: Best Email Marketing Services
Let’s compare all email marketing service packages side by side. The table below will give you a quick snapshot of most email marketing tools and their pricing plans.
Top Features | Pricing Plans | Free Plan | |
Sender | Marketing automation builder Behavioral automation & segmentation SMS Marketing Popup and form builder | Starts at $15 per month for up to 2,500 subscribers and 30,000 emails | Free plan available for up to 2,500 subscribers |
Brevo | Dynamic personalization for targeted campaigns Advanced segmentation Smart A/B testing features Central CRM solution | Starts at $25 per month for up to 20,000 email sends per month | Available with a limit of 300 email sends per day |
ActiveCampaign | Advanced automation builder Dedicated CRM A/B testing features | Starts at $19 per month for up to 1000 subscribers | 14-day free trial is available |
Constant Contact | Vast template library Marketing automation tools Advanced A/B testing and reporting | Starts at $9.99 per month for up to 1,000 subscribers for email marketing | 14-day free trial is available |
HubSpot | Drag-and-drop email builder Complex personalization sequences Free CRM solution | Starts at $20 per month for up to 1,000 subscribers (marketing features only) | Free limited-period trial available |
GetResponse | Easy-to-use email builder Email marketing automation Drag-and-drop builder Advanced email list segmentation | Starts at $16 per month for up to 1,000 subscribers (only email marketing features) | Limited free 30-day trial available for 500 subscribers |
ConvertKit | Audience segmentation and nurturing Auto-responder campaigns WYSIWYG email editor Sales funnels and marketing automation | Starts at $15 per month for 300 subscribers | Free plan available for up to 1,000 subscribers |
Benchmark Email | WYSIWYG email editor Template management Image library Lead capturing tools | Starts at $13 per month for 500 subscribers and 7,500 email sends per month | Free plan available with daily send limits and feature restrictions |
SendGrid | Pre-built autoresponder sequences Excellent analytics features Preference-based email campaign designs | Paid plans start at $15 per month for sending up to 15,000 emails | Free plan with daily sending limit of 6,000 emails per month |
MailModo | AMP email support No-code drag-and-drop editor Marketing automation and email workflow builder | Starts at $49 per month for up to 500 contacts | 21-day free trial plan available |
Retainful | Email marketing automation Customer journey builder Referral programs | Start at $9 per month for up to 1,000 contacts | Free forever plan for up to 300 contacts and 500 emails per month |
Email Octopus | Drag-and-drop automation and email builder Custom onboarding sequences Custom HTML email builder | Starts at $8 per month for up to 500 subscribers and 10,000 emails per month | Free plan available for up to 10,000 emails per month and 2,500 subscribers |
Selzy | Intuitive email builder with 100+ free templates A/B testing Segmentation | Starts at $10 per month for up to 1,000 contacts | Free plan with up to 15,000 emails per month to up to 1,000 contacts |
SendX | Reporting/Analytics Dynamic Email Content Drip Campaigns A/B Testing | Starts at $9.99 per month for up to 1,000 subscribers | Free trial available |
14 Best Emailing Services in 2024
Checking every email marketing platform and analyzing every small feature wastes time. Additionally, for over 90% of cases, an in-depth roundup isn’t helpful as most businesses need essential features and pick the most popular email marketing platforms.
So, we decided to pick the 14 most popular email marketing service providers to help you save time, including:
- Sender
- Brevo (formerly Sendinblue)
- ActiveCampaign
- Constant Contact
- HubSpot
- SendX
- GetResponse
- ConvertKit
- Benchmark Email
- Sendgrid
- Mailmodo
- Retainful
- Email Octopus
- Selzy
Let’s look at these top email marketing services one by one:
1. Sender – Top Email Marketing Service That’s Affordable
Best for:
- Small and medium-sized businesses;
- Ecommerce;
- B2B businesses.
Sender is an email and SMS marketing platform for ecommerce businesses that helps increase revenue. With a simple automation builder, popups, and a drag-and-drop email builder, you can leverage the potential of email as a marketing channel to the maximum.
Sender gives you everything you need to create, run, and optimize email campaigns from the start till the end.
Automate workflows, enjoy high deliverability, run SMS & email campaigns, and more. Sender helps you grow your audience and nurture your subscribers through email and text campaigns effortlessly.
With its email design builder and free email templates, you can craft emails in minutes- and the best part? You can do it all for free!
Sender’s Top Features
Sender’s omnichannel platform integrates various advanced marketing features, from an email list management system to marketing automation. You’d surely love the following features:
- Drag-and-drop editor for creating email campaigns;
- Premade & customizable templates;
- Advanced subscribers segmentation & analytics;
- Email campaigns;
- Text messaging;
- Marketing automation;
- Lead capturing tools.
Sender is the most affordable email marketing service on this list, offering much more for a lot less. While it has some minor disadvantages, the work to remove them is already underway.
Sender Pros & Cons
Pros | Cons |
Affordable pricing plan with a generous free tier | No landing page builder (in progress) |
Robust automated campaign builder with a drag-and-drop interface | Sender logo with a free plan |
Amazing deliverability and great support |
Sender Pricing
Thinking about the cost of using Sender for email marketing? Here’s a quick peek at how Sender’s pricing can fit your budget:
- Free plan with unrestricted access for up to 2,500 subscribers;
- The premium plan starts at $15 per month;
- Unrestricted access to all the features, including automation for free users.
2. Brevo (Formerly SendinBlue) – Email Marketing Platform for Ecommerce
Best for:
- Freelancers;
- Entrepreneurs;
- Startups.
Brevo (formerly SendInBlue) is more than an email marketing software. It’s an omnichannel platform that offers the power to weave engaging customer experiences across email, SMS, social media accounts, and chat. The platform also has a robust CRM to help you take charge of your lead pipeline.
Brevo emailing service’s simplicity, affordability, and omnichannel approach suit anyone beginning with targeted email marketing. It has standard automation features you’d expect from your email marketing suite, but don’t expect it to run the show on autopilot all the time.
Brevo’s Top Features
Brevo is one of the simplest email marketing solutions. Yet, being powerful, it gives you everything bundled in a single package, including:
- Intuitive drag and drop builder;
- Advanced CRM;
- Support for SMS campaigns & transactional emails;
- Dynamic personalization for targeted campaigns;
- Advanced segmentation;
- Smart A/B testing features.
Brevo Pros & Cons
Brevo offers advanced email marketing services but needs to catch up in some essential areas.
Pros | Cons |
Advanced automation workflows, including prebuilt ecommerce automation | Boring and repetitive templates |
Human-friendly email editor with drag-and-drop interface | Complex list management features |
Lead scoring and personalization features | Quite simple email previews |
Brevo Pricing
Brevo remains one of the most pocket-friendly email marketing providers.
- Starts at $25 per month for up to 20,000 emails per month;
- The free plan is also available, with a limit of 300 emails sent daily.
Also read: 10 Best Brevo (Sendinblue) Alternatives & Competitors for 2024
3. Hubspot – Email Marketing Service for Large Businesses
Best for:
- Small and medium businesses;
- Startups;
- Agencies.
HubSpot is an email marketing service powerhouse that takes care of your subscribers and potential customers across the entire customer lifecycle.
HubSpot has all the standard email marketing features like drag and drop builder, journey flows, and marketing automation. Apart from basic features, HubSpot has several advanced features like high-end segmentation, customer lifecycle synchronization across sales & marketing,
The email marketing solution is best for large companies looking to keep absolute deal transparency across different stages of the buyer’s journey.
Hubspot’s Top Features
HubSpot has several advanced marketing automation, email marketing, inbound lead gen, and lead nurturing features, including:
- Drag and drop email builder;
- Complex personalization sequences and marketing automation features;
- Free CRM solution to sync customer journey across sales and marketing;
- A/B testing features.
Hubspot Pros & Cons
HubSpot has become a household name thanks to its extensive array of features. However, effectively managing all of them is a different story.
Pros | Cons |
Great list management and segmentation features | Quite expensive pricing plans |
Landing page and marketing automation builder | Feature restrictions on lower plans |
Free CRM | Steep learning curve |
HubSpot Pricing
The pricing is what often stops smaller businesses from moving to HubSpot:
- Starts at $20 per month (billed annually) for up to 1000 subscribers;
- Free limited-period trial available with feature restrictions.
4. Constant Contact – Advanced A/B Testing and Reporting
Best for:
- Small businesses;
- Ecommerce businesses;
- Nonprofits.
Constant Contact is another platform that offers a wide variety of features intended to reduce your monthly subscription spending. The platform has many useful email marketing capabilities, robust ecommerce & website builder, advanced A/B testing and reporting, as well as social media marketing features. Overall, Constant Contact is a great solution for small businesses and non-profits.
Constant Contact has been in the market for 25 years and has been the first choice for many marketers and businesses. The platform is best for entrepreneurs, marketers, and companies looking to hustle, make their lives easier and bring all the data on a single platform.
Constant Contact’s Top Features
Constant Contact has all the important email marketing features you need, plus some advanced features useful for experienced folks, like:
- Vast template library;
- Marketing automation tools;
- Advanced A/B testing and reporting;
- Support for omnichannel campaigns across email, SMS & social media;
- Ecommerce & event marketing features;
Constant Contact Pros & Cons
Constant Contact features show that the company has been in the business for a quarter of a century. However, it is slower in adopting some useful novelties.
Pros | Cons |
Advanced A/B testing | Expensive |
Unique ecommerce marketing features | Questionable email deliverability |
Social media management and marketing | Basic email editor and limited template library |
Constant Contact Pricing
Constant Contact’s pricing won’t break the bank, but there’s a catch:
- Starts at $12 per month for up to 500 subscribers for email marketing;
- A free 14 days trial plan is available.
5. ActiveCampaign – Best for Marketing Automation
Best for:
- Small and medium businesses;
- Marketing agencies;
- Content creators and bloggers.
ActiveCampaign is an all-in-one platform emphasizing marketing automation, customer behavior tracking, and robust integration. It’s designed for businesses of all sizes, making it easier to craft personalized email marketing campaigns that drive engagement and conversions. What sets ActiveCampaign apart is the smart automation features that respond to customer behavior and learn from it, allowing for more targeted and effective campaigns.
Moreover, ActiveCampaign provides an extensive suite of features beyond email marketing. Their CRM system is well integrated into the platform, providing users with a single interface to manage all customer interactions. With their advanced machine learning capabilities, businesses can generate unique insights into customer behavior and apply them to their marketing strategy.
ActiveCampaign’s Top Features
ActiveCampaign has great features that simplify email marketing for you. Some of the most useful features include:
- Advanced automation builder to set up complex triggers based on customer behavior;
- Dedicated CRM to manage customer interactions all in one place;
- A/B testing to test variations of your emails to identify what works best;
- Multi-channel marketing to reach your customers through email, SMS, and other mediums.
ActiveCampaign Pros & Cons
ActiveCampaign remains among the popular email marketing services for good reasons. However, some features still need addressing.
Pros | Cons |
Powerful automation capabilities | Steep learning curve |
Robust CRM and customer behavior tracking | Slightly more expensive compared to other solutions |
Amazing integration capabilities | Restrictive opt-in forms |
ActiveCampaign Pricing
While ActiveCampaign is close to being the best email marketing tool, it’s important to note that it comes with a specific pricing structure that may only suit some budgets.
- Starts at $29 per month for up to 1000 subscribers;
- A 14-day free trial is available.
6. SendX – Intuitive and Affordable Email Marketing Tool
Best for:
- Small businesses and startups;
- Non-profits;
- Marketing agencies.
With one of the simplest UIs in the industry, SendX provides unlimited email sends with every plan, powerful automation capabilities, best of breed email deliverability. 3000+ companies worldwide trust SendX for their email marketing.
There are nearly 50 original email templates on SendX, that can be used for various use cases like the holiday season, newsletter, product launch, promotions, ecommerce, or online courses. They also feature one of the biggest email template collections from across the web with over 1500+ templates.
With SendX, you can make your marketing go into auto-pilot mode. Segment the customers on the basis of demography, subscriber behavior and more than 25+ other parameters. You can increase revenue with transactional emails and reach the target customers at the appropriate time through scheduling.
SendX’s Top Features
- Drag-and-drop design builder;
- Automated workflows;
- Extensive template gallery;
- A/B testing;
- Customer support.
SendX Pros & Cons
SendX boasts user-friendly features, making it suitable for small businesses. However, its limitations might pose challenges for users seeking more advanced functionalities in email marketing.
Pros | Cons |
User-friendly UI | No free plan |
Affordable plans | Limited automation |
List segmentation features | Basic reporting |
SendX Pricing
SendX offers competitive pricing plans, making it an attractive option for budget-conscious users:
- No free plan, but there is a 14-day free trial (no credit card required, instant setup);
- Pricing is based on the number of subscribers, starting from 1000 the monthly pricing starts at $9.99 per month ($89.88 per year, if billed annually). Emails sent per month are unlimited.
7. GetResponse – Best for Email Campaigning Tools
Best for:
- Ecommerce businesses;
- Digital marketers and agencies;
- Online educators and course creators.
GetResponse is a multifunctional email marketing platform that offers email marketing, website builder, and webinar creation features on a single platform. It is useful for small businesses looking to solve different marketing problems (e.g., cart abandonment campaigns) from a single platform instead of getting multiple subscriptions.
It offers an easy way to make and send promotional, educational, and personalized email campaigns. You can create beautiful newsletters, autoresponders, and automated sequences. You can also set up live and on-demand webinars, create cart abandonment campaigns, and use marketing automation for lead gen, inbound marketing, lead nurturing, and more.
GetResponse’s Top Features
GetResponse comes with all the essential email marketing features, including an autoresponder, drag-and-drop email builder, and more features such as:
- Easy-to-use email builder;
- Email marketing automation;
- Drag and drop builder for forms and landing pages;
- Advanced email list segmentation;
- Reporting and analytics.
GetResponse Pros & Cons
While offering features for effective email marketing remains GetResponse’s primary aim, it leaves behind less prominent but still needed elements.
Pros | Cons |
Prompt support and intuitive documentation | Simple and outdated email template designs |
Detailed analytics dashboard | Pricing plans can get costly as you scale operations |
List segmentation and categorization features | Outdated UI |
GetResponse Pricing
GetResponse has a budget-friendly pricing for those who don’t need much:
- Starts at $16 per month for up to 1000 subscribers (only email marketing features);
- The free 30-days plan is also available for up to 500 subscribers (limited use).
Also read: 12 Free Email Template Builders (HTML + Drag and Drop Editor)
8. ConvertKit – Best Email Advertising Service for Startups
Best for:
- Bloggers and content creators;
- Online course instructors;
- Small businesses and startups.
ConvertKit is a multifunctional email marketing service for realtors, artists, creators, and businesses who believe in the power of community building. It’s a full-service platform with website building, email marketing, and deep monetization features.
Unlike many other marketing platforms, ConvertKit is focused not on building an audience to send email campaigns but on fostering a long-term fan base that interacts with your business frequently.
ConvertKit allows you to create email designs or customize already available templates to suit your brand and message. It also has additional features, such as lead magnet tools, that let you build your opt-in list from your website.
ConvertKit’s Top Features
ConvertKit’s feature list has an interesting mix of creator-friendly features to build and grow your email list and sell your digital or ecommerce products. This includes:
- Huge template library;
- Audience segmentation and nurturing;
- Auto-responder campaigns;
- WYSIWYG email editor;
- Sales funnels and marketing automation.
ConvertKit Pros & Cons
ConvertKit excels at facilitating community-building through email marketing, but it may be limiting when handling other diverse tasks.
Pros | Cons |
Landing page builder and email builder with a large template library | Basic segmentation & reporting features with the standard plan |
Lead magnet automation builder | Limited user seats |
Audience nurturing automation | Costly compared to other tools on this list. |
ConvertKit Pricing
ConvertKit is one of the more expensive email marketing services on the list:
- Starts at $15 per month for up to 300 subscribers, paid annually;
- Free plan available for up to 1,000 subscribers.
9. Benchmark Email – Best for Small Business Email Marketing Campaigns
Best for:
- Small businesses and startups;
- Non-profits;
- Marketing agencies and consultants.
Benchmark email is an email marketing, automation, and lead-generation platform. It’s designed to help businesses grow and nurture their audiences by providing simple, easy-to-use marketing and sales tools.
The platform is tailored toward those who don’t have the time or resources to read dozens of pages of documentation to start sending email marketing campaigns.
If you want a stunning emailer, you can design it from scratch using the software’s WYSIWYG email builder. However, there may be better email marketing service options for email automation beginners than Benchmark. The lack of adaptability could be a letdown.
Benchmark Email’s Top Features
Benchmark Email has all the essential email marketing features that you’d need to succeed as a marketer, including:
- WYSIWYG email editor;
- Template management;
- Image library;
- Lead capturing tools;
- Auto-responders.
Benchmark Email Pros & Cons
Benchmark Email offers a comprehensive all-in-one solution, but its focus on multiple aspects simultaneously can result in less-than-optimal performance in some areas.
Pros | Cons |
Automatic lead nurturing based on the prospect’s engagement and behavior | Limited form customization options |
Decent A/B testing capabilities | Slow customer support |
Great and simple user experience | Basic analytics and reporting dashboard |
Benchmark Email Pricing
Benchmark Email’s pricing allows you to try its main features and see if it’s the right tool for you without burning a hole in your pocket:
- Starts at $13 per month for 500 subscribers and 7,500 email sends per month;
- Free plan available with sending limits and feature restrictions.
10. SendGrid – Email Newsletter Service Provider for Small Business
Best for:
- Ecommerce businesses;
- SaaS companies;
- Digital marketers and agencies.
SendGrid is a powerful email marketing solution for companies looking for more advanced automation features, deep integration, and analytics. The platform is known for its responsive email templates and an email API designed to promise impeccable deliverability.
SendGrid is an advanced-grade solution for scalability, automation, and dynamic integrations. It has all the standard email marketing features to help you plan, schedule, and run email campaigns.
Plus, it’s a great email newsletter service provider for small businesses looking to boost engagement.
SendGrid’s Top Features
Like all other tools, SendGrid has basic email marketing features. Some useful features that stand out include:
- Pre-built autoresponder sequences;
- Excellent analytics features;
- Dedicated IP for great email deliverability;
- Preference-based email campaign design.
SendGrid Pros & Cons
If we’ve talked about the advantages of SendGrid, we should also touch on what it’s missing:
Pros | Cons |
User-friendly user interface | Basic automation capabilities |
Real-time analytics capabilities | Limited customer support |
Pre-built autoresponder sequences | Learning curve for beginners |
SendGrid Pricing
While SendGrid may come with a higher cost, certain marketers may discover it to be worthwhile.
- Paid plans start at $15 per month for sending up to 15,000 emails for up to 5,000 contacts;
- Free plan is also available that supports sending emails for up to 2,000 contacts.
11. Mailmodo – Best for Experimental Email Marketing Campaigns
Best for:
- Ecommerce businesses;
- Small and medium-sized enterprises;
- Digital marketers.
Mailmodo is an AMP-powered email marketing tool known for survey emails, quizzes, and interactive emails. Creating email marketing campaigns that are responsive and intuitive allows your customers to respond without clicking an external link.
Mailmodo is designed to offer an interactive email experience using AMP emails. Unlike traditional HTML emails, AMP emails allow users to interact with an email without leaving their window. For example, they can fill out a form via email, complete a survey, book a meeting, etc.
Mailmodo helps you provide a web browser experience within an email. So, if you’re looking for an interactive solution for bloggers to add interactivity to your email marketing, do give it a shot.
MailModo’s Top Features
Mailmodo has many exciting features that help you design interactive email campaigns. Some great features include the following:
- AMP email support;
- No-code drag and drop editor;
- Advanced segmentation and filtering;
- Marketing automation and email workflow builder.
MailModo Pros & Cons
The email marketing service has advantages rarely seen anywhere but drops behind in essentials.
Pros | Cons |
AMP email support | List management features are complex |
Email workflow builder | Confusing interface |
Helpful team and customer support | Questionable deliverability (Emails land in the spam folder) |
Mailmodo Pricing
Mailmodo hands you everything you need to create a stunning email marketing campaign at a price:
- Starts at $49 per month for up to 500 contacts;
- 21-day free trial plan available.
12. Retainful – Best Free Newsletter Services
Best for:
- Ecommerce stores;
- Subscription-based businesses;
- Digital product sellers.
Retainful might be the best ecommerce email marketing platform with all the necessary features without being overly complicated or confusing.
Retainful helps businesses build customized automation with a built-in, ready-to-customize customer journey builder and an easy-to-use email editor to increase customer engagement. Campaigns can be set up without any coding knowledge. The interface is easy to use and intuitive and includes resources for any questions during the process.
Retainful’s Top Features
You can use Retainful to schedule campaigns, recover abandoned carts, follow up with customers, set up referrals, and more. It comes with many useful features designed for ecommerce stores:
- Email Marketing Automation;
- Customer Journey Builder;
- Referral programs;
- Next order coupons.
Retainful Pros & Cons
Retainful made it to the list of the best email marketing platforms for several good reasons but didn’t make it to the top 10 for others:
Pros | Cons |
Customer behavior analysis and trigger-based nurturing | Fixed email templates |
Pre-built upsell and cross-sell automation (automatic campaigns) | Limited track record (not many reviews or user feedback available publicly) |
No-code interface and email builder | Linear focus on ecommerce only |
Retainful Pricing
The service has different prices fit for businesses with any size budget:
- Retainful has a free plan for up to 300 contacts and 500 emails per month;
- Paid plans start at $9 per month for up to 1,000 contacts.
13. EmailOctopus – Best Email Blast Service for Small Businesses
Best for:
- Small and medium businesses;
- Freelancers and solopreneurs;
- Content creators, bloggers, and influencers.
EmailOctopus is the best mass emailing service for small businesses, providing all the essential features to grow your mailing lists and engage your audience. The easy-to-use email editor allows you to build HTML, rich, and simple plain text emails. The automation and segmentation tools enable users to set up time-based autoresponders and drip campaigns and deliver tailored messages to specific groups of subscribers.
Email Octopus’ Top Features
Email Octopus offers some amazing features and all the standard functionalities of an email marketing platform. These include:
- Simple to use a drag-and-drop interface to build emails and automation
- Ability to create custom HTML emails on both Free and Pro plans.
- Condition-based automation to create custom onboarding sequences.
Email Octopus Pros & Cons
Email Octopus is worth exploring if you have an empty marketing calendar, but remember that mastering it may require a significant time investment.
Pros | Cons |
Easy setup and human-friendly UI | Limited reporting and analytics |
Easy to integrate with Amazon SES to save costs | Confusing automation builder |
Great templates and customer support | Limited integrations |
Email Octopus Pricing
Out of all email marketing services reviewed in this list, Email Octopus is the most affordable, yet that comes with its other costs.
- $8 per month for up to 500 subscribers and 10,000 emails per month;
- Free plan is also available that supports sending 10,000 emails per month for up to 2,500 subscribers.
14. Selzy – Email Marketing Platform for Small Businesses
Best for:
- Service-based businesses;
- Startups;
- Enterprises.
Selzy is an email marketing platform that suits any business goal, but its main forte is helping small and medium-sized businesses boost sales with emails. It’s affordable, and all features are available even on the free plan.
Although Selzy isn’t specifically designed for sophisticated automation flows, it has all the necessary email marketing features and is especially perfect for content newsletters, info business, and automatic funnels.
Selzy’s Top Features
Selzy offers everything you want from an email marketing solution, including:
- 24/7 support;
- Intuitive email builder with 100+ free templates;
- Analytics;
- Website subscription forms;
- A/B testing;
- Segmentation;
- Email quality checker;
- Anti-spam email check;
- Email authentication check.
Selzy Pros & Cons
If your business sits on the bigger size, you might find Selzy a bit limited. Otherwise, it’s an excellent tool.
Pros | Cons |
User-friendly interface and email editor | Limited template library with obsolete designs |
Responsive customer support | Email deliverability is questionable |
Strong documentation and self-help platform | Limited integration options |
Selzy Pricing
Selzy has thoughtful pricing that accommodates various budgets:
- Free forever plan with up to 15,000 emails per month to up to 1,000 contacts;
- Paid plans start at $10 per month for up to 1,000 contacts;
- Pay As You go plan starts at $0.005 per email
Best Email Marketing Platforms for Small Businesses
While most standard plans from email service providers don’t cost a fortune, any price is just a tad too high for some businesses. You need something simple for emailing your subscribers. Luckily, plenty of other email marketing platforms provide their tools free of charge for a smaller number of subscribers and, possibly, reduced features.
We decided to compare the plans of 3 of the most prominent free email marketing service providers to find out the best free email marketing software for small businesses . If you keep searching for the best free email marketing services, here’s a detailed email marketing software comparison in the table below to help you make an informed decision.
Features | Sender | Mailchimp | Brevo (formerly Sendinblue) |
Contacts | Up to 2,500 | Up to 500 | Unlimited |
Emails | Up to 15,000 | Up to 1,000 | Up to 9,000 |
Daily limits | Unlimited | Up to 500 | 300 |
Support | 24/7 Live Chat + Email | Help center only | Email only |
WordPress Integration | + | + | + |
Email Automation | + | – | – |
Email Templates Library | + | – | + |
Text messaging | + | – | – |
Advanced Segmentation | + | Basic | Basic |
Email Scheduling | + | – | + |
Advanced Reporting | + | – | – |
Geography & Device Reporting | + | – | – |
Heat Map Reporting | + | – | – |
Advanced Open & Click Stats | + | – | – |
Multi-User Access | Unlimited | 1 | 1 |
While the decision to pick one of these three service providers should be based on highly specific circumstances, businesses in nearly any sector or industry can find the perfect fit-out for one of the abovementioned providers.
Additionally, upgrading the above free email marketing software is hassle-free as they offer amazing standard plans too.
Email Marketing Service: FAQs
What is an Email Marketing Service?
Email marketing service is a digital tool or platform that businesses use to create, send, and manage email campaigns to a list of subscribers or customers. It provides a suite of features and functionalities that make it easier to design visually appealing emails, manage email lists, automate email campaigns, track email performance, and analyze the results. Email marketing software helps businesses build and nurture relationships with their audience through personalized and targeted email communication, making it a valuable tool for marketing.
What are the Best Email Marketing Services?
When choosing the best email marketing service, the options can be overwhelming. They all come with fantastic features, making the decision a bit tricky. But fear not because the key is to find the one that suits your needs like a glove.
However, a few email marketing services genuinely shine as the perfect balance between power and user-friendliness. One such gem is Sender; the best part is that it won’t break the bank either. With Sender, you get a robust set of features that are easy to use, making it a fantastic choice for businesses of all sizes.
What Does Email Marketing Cost?
The cost of email marketing varies depending on factors like your choice of email marketing service provider, the size of your email list, campaign frequency, required features, and subscription type. Different providers offer various pricing plans, from free options with limited features to premium plans with advanced functionality. Costs can range from a few dollars to hundreds per month, with additional charges for features like automation or CRM integration. It’s crucial to assess your specific needs, budget, and potential ROI when selecting the right email marketing solution.
If you’re short on time and resources to search for the most cost-effective email marketing service, consider using Sender. It offers a Free Forever plan that comes with a comprehensive set of powerful features, and its pricing for scalability is quite reasonable.
How to Get Started with Email Marketing?
To kickstart your email marketing journey, start by defining your goals and selecting an appropriate email marketing platform. Build your email list organically and create valuable content that resonates with your audience. Design visually appealing emails using templates or an editor, segment your audience, and craft engaging subject lines. Test and schedule your emails strategically, then analyze the results to optimize future campaigns. Ensure compliance with email marketing regulations, maintain consistency in your email schedule, and continuously monitor and adjust your campaigns for success.
Looking for other marketing tools, like newsletter template builder or marketing automation tool? These articles might be helpful: