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15 Best Email Marketing Services & Software in 2024

Jan 22, 2024 - By Camilla Mackeviciute

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Achieving success with email marketing is crucial for growing business in 2023. It involves sending out offers, newsletters, and other client-facing communication to build long-term relationships with prospects and turn them into customers. 

But how to pick the right email marketing service in a crowded market? In this blog, we’ll share the best email marketing services and compare them based on price, features, automation capabilities, and user experience.

What to Look for in an Email Marketing Solution

There are many tools to manage customer communication and enhance sales cycles via emails in the market, each with its unique features and capabilities. But which email newsletter service is the best? 

If you’ve been searching for the best tools for email marketing, here are five factors you must keep in mind while evaluating any solution: 

  • Convenience. Your email marketing tool should make your life easy. You shouldn’t be stuck with a clunky UI or a steep learning curve. Plus, it should have features for automating recurring tasks like scheduling emails. 
  • Drag-and-drop Editor. The email marketing tool should have a powerful drag-and-drop editor that lets you design emails quickly without coding. It should have readymade layouts and templates too. 
  • Automation Features. Your email marketing solution should automate tasks like scheduling campaigns, triggering emails based on activity, and lead nurturing. Basically, it should have a powerful automation builder. 
  • Signup Forms. You should be able to create signup forms to start attracting new subscribers. Using another tool just for forms isn’t the best use of your time, as time will be wasted on integrating/migrating data. 
  • Deliverability. Your email marketing tool should be able to take your emails to your subscriber’s inbox. Always test different platforms for deliverability rates before picking one. 
  • Support. Email marketing platforms should offer dedicated support via multiple mediums — chat, email, and even phone calls. Because your marketing will depend on it, and every moment wasted trying to tackle a technical hiccup can lead to a wasted opportunity. 
  • Security & Reliability. Most email marketing services have a robust security policy and should offer top-notch protection against hackers and data breaches. In the day and age of GDPR and stringent data policies, your email marketing service should protect you from unwanted penalties. 

15 Best Email Marketing Services in 2024

Checking every email marketing platform and analyzing every small feature wastes a lot of time. Additionally, for over 90% of cases, an in-depth roundup isn’t helpful as most businesses need essential features and pick the most popular email marketing service. 

So, we decided to pick the 15 most popular email marketing service providers to help you save time, including: 

Let’s look at these top email marketing services one by one:

1. Sender – Top Email Marketing Service That’s Affordable

Best for:

  • Ecommerce entrepreneurs;
  • SMB entrepreneurs and solopreneurs;
  • Marketing automation experts; 
  • Businesses that need automated sales funnels. 
sender_logo

Sender is an email and SMS marketing platform for ecommerce businesses that helps increase revenue. With a simple automation builder, popups, and a drag-and-drop email builder, you can leverage the potential of email as a marketing channel to the maximum. 

Sender gives you everything you need to create, run, and optimize email campaigns from the start till the end. Automate workflows, enjoy high deliverability, run SMS & email campaigns simultaneously, and much more. It helps you grow your audience and nurture long-term relationships with your subscribers through SMS & email campaigns and smart automation. 

With its email design builder and free email templates, you can craft emails in minutes- and the best part? You can do it all for free!

Sender’s Top Features

Sender’s omnichannel platform integrates various advanced marketing features, from an email list management system to marketing automation. You’d surely love the following features:

  • Drag-and-drop editor for creating email campaigns; 
  • Premade & customizable templates; 
  • Advanced subscribers segmentation & analytics; 
  • Email campaigns; 
  • Text messaging;
  • Marketing automation; 
  • Lead capturing tools.
drag_and_drop_email_builder

Take Sender for a spin with zero financial commitment. The Free Forever plan provides 15,000 monthly emails to up to 2,500 contacts free of cost!

Sender is the most affordable email marketing service on this list, offering much more for a lot less. While it has some minor disadvantages, the work to remove them is already underway.

ProsCons
Affordable pricing plan with a generous free tier No landing page builder (in progress)
Robust automated campaign builder with a drag-and-drop interfaceSender logo with a free plan
Amazing deliverability and great support

Sender Pricing

Thinking about the cost of using Sender for email marketing? Here’s a quick peek at how Sender’s pricing can fit your budget:

  • Free plan with unrestricted access for up to 2,500 subscribers;  
  • The premium plan starts at $15 per month; 
  • Unrestricted access to all the features, including automation for free users.

2. Brevo (Formerly SendinBlue) – Email Marketing Software for Ecommerce

Best for:

  • Small business firms looking for an all-in-one solution; 
  • Newsletter creators and bloggers are looking to engage with their subscribers.
brevo_logo

Brevo (formerly SendInBlue) is more than an email marketing software. It’s an omnichannel platform that offers the power to weave engaging customer experiences across email, SMS, social media accounts, and chat. The platform also has a robust CRM to help you take charge of your lead pipeline.

Brevo emailing service’s simplicity, affordability, and omnichannel approach suit anyone beginning with targeted email marketing. It has standard automation features you’d expect from your email marketing suite, but don’t expect it to run the show on autopilot all the time.

sendinblue_dashboard

Brevo’s Top Features

Brevo is one of the simplest email marketing solutions. Yet, being powerful, it gives you everything bundled in a single package, including: 

  • Intuitive drag and drop builder; 
  • Advanced CRM; 
  • Support for SMS campaigns & transactional emails; 
  • Dynamic personalization for targeted campaigns; 
  • Advanced segmentation; 
  • Smart A/B testing features. 

Brevo Pros & Cons 

Brevo offers advanced email marketing services but needs to catch up in some essential areas.

Pros Cons
Advanced automation workflows, including prebuilt ecommerce automationBoring and repetitive templates
Human-friendly email editor with drag-and-drop interfaceComplex list management features
Lead scoring and personalization featuresQuite simple email previews

Brevo Pricing 

Brevo remains one of the most pocket-friendly email marketing providers.

  • Starts at $25 per month for up to 20,000 emails per month; 
  • The free plan is also available, with a limit of 300 emails sent daily.

Also read: 10 Best Brevo (Sendinblue) Alternatives & Competitors for 2024


3. ActiveCampaign – Best for Marketing Automation

Best for:

  • Small businesses looking for a comprehensive email marketing solution; 
  • Startups that need deep customer behavior tracking and segmentation; 
  • Businesses who are looking to integrate email with other marketing tools. 
ActiveCampaign_logo

ActiveCampaign is an all-in-one platform emphasizing marketing automation, customer behavior tracking, and robust integration. It’s designed for businesses of all sizes, making it easier to craft personalized email marketing campaigns that drive engagement and conversions. What sets ActiveCampaign apart is the smart automation features that not only respond to customer behavior but also learn from it, allowing for more targeted and effective campaigns.

Moreover, ActiveCampaign provides an extensive suite of features beyond email marketing. Their CRM system is well integrated into the platform, providing users with a single interface to manage all customer interactions. With their advanced machine learning capabilities, businesses can generate unique insights into customer behavior and apply them to their marketing strategy. 

activecampaign_dashboard

ActiveCampaign’s Top Features

ActiveCampaign has great features that simplify email marketing for you. Some of the most useful features include:

  • Advanced automation builder to set up complex triggers based on customer behavior;
  • Dedicated CRM to manage customer interactions all in one place;
  • A/B testing to test variations of your emails to identify what works best;
  • Multi-channel marketing to reach your customers through email, SMS, and other mediums. 

ActiveCampaign Pros & Cons

ActiveCampaign remains among the popular email marketing services for good reasons. However, some features still need addressing.

ProsCons
Powerful automation capabilitiesSteep learning curve
Robust CRM and customer behavior trackingSlightly more expensive compared to other solutions
Amazing integration capabilitiesRestrictive opt-in forms

ActiveCampaign Pricing 

While ActiveCampaign is close to being the best email marketing tool, it’s important to note that it comes with a specific pricing structure that may only suit some budgets.

  • Starts at $29 per month for up to 1000 subscribers; 
  • A 14-day free trial is available. 

4. Constant Contact – Advanced A/B Testing and Reporting

Best for:

  • Businesses looking for an all-in-one solution or platform; 
  • Non-profits looking to nurture their email list for donations; 
  • Ecommerce store owners are trying to grow their follower base. 
constant_contact_logo

Constant Contact is another platform that offers a wide variety of features intended to reduce your monthly subscription spending. The platform has many useful email marketing capabilities, robust ecommerce & website builder, advanced A/B testing and reporting, as well as social media marketing features. Overall, Constant Contact is a great solution for small businesses and non-profits.

Constant Contact has been in the market for 25 years and has been the first choice for many marketers and businesses. The platform is best for entrepreneurs, marketers, and companies looking to hustle, make their lives easier and bring all the data on a single platform. 

constant_contact_dashboard

Constant Contact’s Top Features

Constant Contact has all the important email marketing features you need, plus some advanced features useful for experienced folks, like: 

  • Vast template library; 
  • Marketing automation tools
  • Advanced A/B testing and reporting; 
  • Support for omnichannel campaigns across email, SMS & social media; 
  • Ecommerce & event marketing features; 

Constant Contact Pros & Cons

Constant Contact features show that the company has been in the business for a quarter of a century. However, it is slower in adopting some useful novelties.

Pros Cons
Advanced A/B testing Expensive
Unique ecommerce marketing featuresQuestionable email deliverability 
Social media management and marketing Basic email editor and limited template library

Constant Contact Pricing

Constant Contact’s pricing won’t break the bank, but there’s a catch:

  • Starts at $12 per month for up to 500 subscribers for email marketing; 
  • A free 14 days trial plan is available. 

5. Hubspot – Email Marketing Service for Large Businesses

Best for:

  • Established businesses and large companies; 
  • B2B enterprises with complex sales cycles. 
HubSpot_logo

HubSpot is an email marketing service powerhouse that takes care of your subscribers and potential customers across the entire customer lifecycle.

HubSpot has all the standard email marketing features like drag and drop builder, journey flows, and marketing automation. Apart from basic features, HubSpot has several advanced features like high-end segmentation, customer lifecycle synchronization across sales & marketing, 

The email marketing solution is best for large companies looking to keep absolute deal transparency across different stages of the buyer’s journey. 

hubspot_dashboard

Hubspot’s Top Features

HubSpot has several advanced marketing automation, email marketing, inbound lead gen, and lead nurturing features, including:

  • Drag and drop email builder; 
  • Complex personalization sequences and marketing automation features; 
  • Free CRM solution to sync customer journey across sales and marketing; 
  • A/B testing features. 

Hubspot Pros & Cons

HubSpot has become a household name thanks to its extensive array of features. However, effectively managing all of them is a different story.

ProsCons
Great list management and segmentation featuresQuite expensive pricing plans
Landing page and marketing automation builderFeature restrictions on lower plans
Free CRM Steep learning curve

HubSpot Pricing

The pricing is what often stops smaller businesses from moving to HubSpot:

  • Starts at $20 per month (billed annually) for up to 1000 subscribers; 
  • Free limited-period trial available with feature restrictions. 

6. GetResponse – Best for Cart Abandonment Campaigns

Best for:

  • Bloggers, content creators, and social media influencers; 
  • Businesses are looking to start using email marketing. 
getresponse_logo

GetResponse is a multifunctional email marketing platform that offers email marketing, website builder, and webinar creation features on a single platform. GetResponse is useful for small businesses looking to solve different marketing problems (e.g. with cart abandonment campaigns) from a single platform instead of getting multiple subscriptions.

It offers an easy way to make and send promotional, educational, and personalized email campaigns. You can create beautiful newsletters, autoresponders, and automated sequences. You can also set up live and on-demand webinars, create cart abandonment campaigns, and use marketing automation for lead gen, inbound marketing, lead nurturing, and more. 

getresponse_dashboard

GetResponse’s Top Features

GetResponse comes with all the essential email marketing features, including an autoresponder, drag-and-drop email builder, and more features such as: 

  • Easy-to-use email builder; 
  • Email marketing automation;  
  • Drag and drop builder for forms and landing pages; 
  • Advanced email list segmentation; 
  • Reporting and analytics.

GetResponse Pros & Cons

While offering features for effective email marketing remains the primary aim of GetResponse, it leaves not as prominent but still needed elements behind.

ProsCons
Prompt support and intuitive documentationSimple and outdated email template designs
Detailed analytics dashboard Pricing plans can get costly as you scale operations
List segmentation and categorization featuresOutdated UI 

GetResponse Pricing

GetResponse has a budget-friendly pricing for those who don’t need much:

  • Starts at $16 per month for up to 1000 subscribers (only email marketing features);
  • The free 30-days plan is also available for up to 500 subscribers (limited use). 

7. ConvertKit – Best Email Marketing Service for Realtors

Best for:

  • Newsletter creators, social media influencers, and bloggers; 
  • Businesses planning to start a community & take content creation seriously. 
convertkit_logo

ConvertKit is a multifunctional email marketing service for realtors, artists, creators, and businesses who believe in the power of community building. It’s a full-service platform with website building, email marketing, and deep monetization features.

Unlike many other marketing platforms, ConvertKit is focused not on building an audience to send email campaigns but on fostering a long-term fan base that interacts with your business frequently. 

ConvertKit will allow you to create email designs or customize already available email templates to suit your brand and message. Plus, it has additional features, such as lead magnet tools, that let you build your opt-in list from your website.

convertkit_dashboard

ConvertKit’s Top Features

ConvertKit’s feature list has an interesting mix of creator-friendly features to build and grow your email list and sell your digital or ecommerce products. This includes: 

  • Huge template library; 
  • Audience segmentation and nurturing; 
  • Auto-responder campaigns; 
  • WYSIWYG email editor; 
  • Sales funnels and marketing automation. 

ConvertKit Pros & Cons

ConvertKit excels in facilitating community-building through email marketing, but you may find it limiting when handling other diverse tasks.

Pros Cons
Landing page builder and email builder with a large template libraryBasic segmentation & reporting features with the standard plan
Lead magnet automation builderLimited user seats
Audience nurturing automation Costly compared to other tools on this list. 

ConvertKit Pricing

ConvertKit is one of the more expensive email marketing services on the list:

  • Starts at $15 per month for up to 300 subscribers, paid annually; 
  • Free plan available for up to 1,000 subscribers. 

8. Benchmark Email – Best for Small Business Email Marketing Campaigns

Best for:

  • Small business owners looking for an all-in-one solution; 
  • Retailers & online store owners looking to start email marketing. 
benchmark_logo

Benchmark email is an email marketing, automation, and lead-generation platform. It’s designed to help businesses grow and nurture their audiences by providing simple, easy-to-use marketing and sales tools.

The platform is tailored toward those who don’t have the time and resources to go through dozens of pages of documentation to start sending email marketing campaigns.

If you want a stunning emailer, you can design it from scratch using the software’s WYSIWYG email builder. However, there may be better email marketing service options for email automation beginners than Benchmark. The lack of adaptability could be a letdown.

benchmark_dashboard

Benchmark Email’s Top Features

Benchmark Email has all the essential email marketing features that you’d need to succeed as a marketer, including: 

  • WYSIWYG email editor; 
  • Template management; 
  • Image library; 
  • Lead capturing tools; 
  • Auto-responders. 

Benchmark Email Pros & Cons

Benchmark Email offers a comprehensive all-in-one solution, but its focus on multiple aspects simultaneously can result in less-than-optimal performance in some areas.

Pros Cons
Automatic lead nurturing based on the prospect’s engagement and behavior Limited form customization options
Decent A/B testing capabilitiesSlow customer support 
Great and simple user experience Basic analytics and reporting dashboard 

Benchmark Email Pricing

Benchmark Email’s pricing allows you to try its main features and see if it’s the right tool for you without burning a hole in your pocket:

  • Starts at $13 per month for 500 subscribers and 7,500 email sends per month; 
  • Free plan available with sending limits and feature restrictions. 

9. SendGrid – Email Newsletter Service Provider for Small Business

Best for:

  • Businesses with a large list of subscribers; 
  • Enterprises looking for deep API integrations; 
  • High-volume senders looking to grow their engagement rates. 
sendgrid_logo

SendGrid is a powerful email marketing solution for companies looking for more advanced automation features, deep integration, and analytics. The platform is known for its responsive email templates and an email API designed to promise impeccable deliverability.

SendGrid is an advanced-grade solution meant for scalability, automation, and dynamic integrations. It has all the standard email marketing features to help you plan, schedule, and run email marketing campaigns. 

Plus, it’s a great email newsletter service provider for small businesses looking to boost their engagement.

sendgrid_dashboard

Sendgrid’s Top Features

Like all other tools on this list, SendGrid has basic email marketing features. Some useful features that stand out include: 

  • Pre-built autoresponder sequences; 
  • Excellent analytics features; 
  • Dedicated IP for great email deliverability; 
  • Preference-based email campaign design.

SendGrid Pros & Cons

If we’ve talked about the advantages of SendGrid, we should also touch on what it’s missing:

ProsCons
User-friendly user interface Basic automation capabilities
Real-time analytics capabilitiesLimited customer support 
Pre-built autoresponder sequences Learning curve for beginners

SendGrid Pricing

While SendGrid may come with a higher cost, certain marketers may discover it to be a worthwhile investment.

  • Paid plans start at $15 per month for sending up to 15,000 emails for up to 5,000 contacts; 
  • Free plan is also available that supports sending emails for up to 2,000 contacts. 

10. Mailmodo – Best for Experimental Email Marketing Campaigns

Best for:

  • Experimental marketers and business owners; 
  • Creators and companies looking for alternate engagement strategies. 
mailmodo

Mailmodo is an AMP-powered email marketing tool known for survey emails, quizzes, and interactive emails. Creating email marketing campaigns that are responsive and intuitive allows your customers to respond without clicking an external link.

Mailmodo is designed to offer an interactive email experience using AMP mails. Unlike traditional HTML emails, AMP emails allow users to interact with an email without leaving their window. For example, filling out a form via email, completing a survey, booking a meeting, etc. 

Mailmodo helps you provide a web browser experience within an email. So, if you’re looking for an interactive solution for bloggers to add interactivity to your email marketing, do give it a shot.

mailmodo_dashboard

MailModo’s Top Features

Mailmodo has many exciting features that help you design interactive email campaigns. Some great features include the following: 

  • AMP email support; 
  • No-code drag and drop editor; 
  • Advanced segmentation and filtering; 
  • Marketing automation and email workflow builder. 

MailModo Pros & Cons

The email marketing service has advantages rarely seen anywhere but drops behind in essentials.

Pros Cons
AMP email supportList management features are complex 
Email workflow builderConfusing interface
Helpful team and customer supportQuestionable deliverability (Emails land in the spam folder) 

Mailmodo Pricing

Mailmodo hands you everything you need to create a stunning email marketing campaign at a price:

  • Starts at $49 per month for up to 500 contacts;
  • 21-day free trial plan available. 

11. Retainful – Ecommerce Email Marketing Platform

Best for:

  • Ecommerce Brands and businesses;
  • Shopify store owners;
  • Agencies and freelancers working in the eCom industry.
retainful_logo

Retainful might be the best ecommerce email marketing platform with all the necessary features without being overly complicated or confusing.

Retainful helps businesses build customized automation with a built-in, ready-to-customize customer journey builder and an easy-to-use email editor to increase customer engagement. Without any coding knowledge, you can set up campaigns. The interface is easy to use, intuitive, and includes resources for any questions during the process.

retainful_dashboard

Retainful’s Top Features

You can use Retainful for scheduling campaigns, recovering abandoned carts, following up with customers, setting up referrals, and more. It comes with many useful features designed for ecommerce stores: 

  • Email Marketing Automation;
  • Customer Journey Builder;
  • Referral programs;
  • Next order coupons.

Retainful Pros & Cons

Retainful made it to the list of the best email marketing platforms for several good reasons but didn’t make it to the top 10 for others:

Pros Cons
Customer behavior analysis and trigger-based nurturing Fixed email templates
Pre-built upsell and cross-sell automation (automatic campaigns)Limited track record (not many reviews or user feedback available publicly) 
No-code interface and email builder Linear focus on ecommerce only 

Retainful Pricing 

The service has different prices fit for businesses with any size budget:

  • Retainful has a free plan for up to 300 contacts and 500 emails per month; 
  • Paid plans start at $9 per month for up to 1,000 contacts.  

12. EmailOctopus – Best Email Blast Service for Small Businesses

Best for:

  • Small businesses; 
  • Early-stage startups;
  • Hobbyists, enthusiasts, and online creators. 
email_octopus_logo

EmailOctopus is the best email blast service for small businesses providing all essential features to grow your mailing lists and engage your audience. The easy-to-use email editor makes it possible to build HTML, rich, and simple plain text emails. The automation and segmentation tools enable users to set up time-based autoresponders and drip campaigns and deliver tailored messages to specific groups of subscribers.

emailoctopus_dashboard

Email Octopus’ Top Features

Email Octopus offers some amazing features and all the standard functionalities of an email marketing platform. These include: 

  • Simple to use a drag-and-drop interface to build emails and automation
  • Ability to create custom HTML emails on both Free and Pro plans.
  • Condition-based automation to create custom onboarding sequences.

Email Octopus Pros & Cons 

Email Octopus is worth exploring if you have an empty marketing calendar, but remember that mastering it may require a significant time investment.

ProsCons
Easy setup and human-friendly UILimited reporting and analytics 
Easy to integrate with Amazon SES to save costs Confusing automation builder 
Great templates and customer supportLimited integrations

Email Octopus Pricing

Out of all email marketing services reviewed in this list, Email Octopus is the most affordable, yet that comes with its other costs.

  • $8 per month for up to 500 subscribers and 10,000 emails per month;
  • Free plan is also available that supports sending 10,000 emails per month for up to 2,500 subscribers.

13. Omnisend – Good Emailing Service for Online Stores

Best for:

  • Ecommerce entrepreneurs and Shopify store owners; 
  • Businesses looking to run cross-channel marketing campaigns. 
omnisend_logo

Omnisend is the best emailing service for online stores, with an SMS blast service helping companies tap into the benefits of omnichannel marketing through email and SMS campaigns.

Instead of trying to create an all-in-one application for all industries and markets, Omnisend focuses only on ecommerce. They offer various features, including customer data analytics, email and SMS automation, and a template builder. 

The multi-channel automated workflows feature is a godsend for stores looking to automate marketing campaigns. It’s also compatible with push notifications and SMS. These features may not be necessary for every user, though having them in one place is convenient for larger businesses.

Omnisend_dashboard

Omnisend’s Top Features

Omnisend has all the basic and advanced features you need to plan, grow, and execute a successful email marketing strategy and unique ecommerce marketing campaigns. You will love the following features: 

  • Email and popup builder;
  • Web push notifications;
  • Smart lead-capturing tools;
  • Ecommerce integrations;
  • Marketing automation. 

Omnisend Pros & Cons

As with any email marketing tool, there are two sides of the coin, one less shiny than the other:

Pros Cons
Reliable multi-channel automation builderSteep learning curve 
Web push notification builder Confusing interface
Behavioral customer data analyticsRestrictive and limited product design blocks 

Omnisend Pricing

Omnisend is a compelling choice due to its powerful features; however, its pricing may deserve a second look:

  • Paid plans start at $16 per month for up to 500 subscribers; 
  • Free plan available with restrictions of 250 subscribers and 500 emails per month. 

14. Selzy – Email Marketing Platform for Small Businesses

Best for:

  • Small businesses;
  • Newbies and first-timers.
selzy_logo

Selzy is an email marketing platform that suits any business goal, but its main forte is helping small and medium-sized businesses boost sales with emails. It’s affordable, and all features are available even on the free plan.

Although Selzy isn’t specifically designed for sophisticated automation flows, it has all the necessary email marketing features and is especially perfect for content newsletters, info business, and automatic funnels.

selzy_dashboard

Selzy’s Top Features

Selzy offers everything you want from an email marketing solution, including:

  • 24/7 support;
  • Intuitive email builder with 100+ free templates;
  • Analytics;
  • Website subscription forms;
  • A/B testing;
  • Segmentation;
  • Email quality checker;
  • Anti-spam email check;
  • Email authentication check.

Selzy Pros & Cons

If your business sits on the bigger size, you might find Selzy a bit limited. Otherwise, it’s an excellent tool.

Pros Cons
User-friendly interface and email editorLimited template library with obsolete designs
Responsive customer supportEmail deliverability is questionable 
Strong documentation and self-help platformLimited integration options

Selzy Pricing

Selzy has thoughtful pricing that accommodates various budgets:

  • Free forever plan with up to 15,000 emails per month to up to 1,000 contacts;
  • Paid plans start at $10 per month for up to 1,000 contacts;
  • Pay As You go plan starts at $0.005 per email

15. SendX – Best Email Marketing System for Small Businesses

Best for:

  • Early-stage startups starting with email marketing; 
  • Experimental entrepreneurs and creators looking for affordable solutions. 
sendx_logo

SendX is an intuitive and affordable, (almost best) email marketing system for small businesses with one of the simplest UIs in the industry. It offers unlimited email sends, powerful automation capabilities, and best-in-class email deliverability across all plans.

SendX can put your marketing go into auto-pilot mode. Segment the customers based on demography, subscriber behavior, and more than 25+ other parameters and target them strategically. You can increase revenue with transactional emails and reach the target customers at the appropriate time through scheduling.

Plus, there are nearly 50 emailer templates inside SendX to be used for various use cases like the holiday season, newsletter, product launch, promotions, ecommerce, online courses, etc. 

sendx_dashboard

SendX’s Top Features

Unlike some other software, SendX is specific and clear about what it delivers. It defines itself as being inexpensive and the best email marketing software with the following features: 

  • Reporting/Analytics; 
  • Dynamic Email Content;
  • Drip Campaigns; 
  • A/B Testing. 

SendX Pros & Cons

SendX is worth a look if you’re starting, yet there are things to consider in the long run.

Pros Cons
Amazing support and documentationExpensive as you scale 
Easy-to-use and reliable automation builder Limited integrations
Dynamic email content feature Basic reporting and analytics

SendX Pricing

SendX offers affordable pricing for users satisfied with basic email marketing features. However, it’s important to consider that the affordability factor may become less apparent as your needs grow and you scale your email marketing efforts.

  • Starts at $9.99 per month for up to 1,000 subscribers; 
  • A free trial plan is also available. 

Quick Breakdown: Best Email Marketing Services

Let’s compare all email marketing service packages side by side. The table below will give you a quick snapshot of most email marketing tools and their pricing plans.

Top FeaturesPricing PlansFree Plan
SenderMarketing automation builder
Behavioral automation & segmentation
SMS Marketing 
Popup and form builder 
Starts at $15 per month for up to 2,500 subscribers and 30,000 emails Free plan available for up to 2,500 subscribers
BrevoDynamic personalization for targeted campaigns
Advanced segmentation
Smart A/B testing features 
Central CRM solution
Starts at $25 per month for up to 20,000 email sends per month Available with a limit of 300 email sends per day
ActiveCampaignAdvanced automation builder
Dedicated CRM
A/B testing features
Starts at $19 per month for up to 1000 subscribers 14-day free trial is available 
Constant ContactVast template library
Marketing automation tools
Advanced A/B testing and reporting
Starts at $9.99 per month for up to 1,000 subscribers for email marketing14-day free trial is available
HubSpotDrag-and-drop email builder
Complex personalization sequences
Free CRM solution
Starts at $20 per month for up to 1,000 subscribers (marketing features only)Free limited-period trial available 
GetResponseEasy-to-use email builder
Email marketing automation  
Drag-and-drop builder
Advanced email list segmentation
Starts at $16 per month for up to 1,000 subscribers (only email marketing features)Limited free 30-day trial available for 500 subscribers
ConvertKitAudience segmentation and nurturing
Auto-responder campaigns
WYSIWYG email editor
Sales funnels and marketing automation 
Starts at $15 per month for 300 subscribers Free plan available for up to 1,000 subscribers
Benchmark EmailWYSIWYG email editor
Template management
Image library
Lead capturing tools
Starts at $13 per month for 500 subscribers and 7,500 email sends per month Free plan available with daily send limits and feature restrictions
SendGridPre-built autoresponder sequences
Excellent analytics features
Preference-based email campaign designs
Paid plans start at $15 per month for sending up to 15,000 emailsFree plan with daily sending limit of 6,000 emails per month
MailModoAMP email support
No-code drag-and-drop editor
Marketing automation and email workflow builder
Starts at $49 per month for up to 500 contacts21-day free trial plan available
RetainfulEmail marketing automation
Customer journey builder
Referral programs
Start at $9 per month for up to 1,000 contactsFree forever plan for up to 300 contacts and 500 emails per month
Email OctopusDrag-and-drop automation and email builder
Custom onboarding sequences
Custom HTML email builder
Starts at $8 per month for up to 500 subscribers and 10,000 emails per monthFree plan available for up to 10,000 emails per month and 2,500 subscribers
OmnisendEmail and popup builder
Web push notifications
Smart lead-capturing tools
Paid plans start at $16 per month for up to 500 subscribersFree plan available for up to 250 subscribers and 500 emails per month
SelzyIntuitive email builder with 100+ free templates
A/B testing
Segmentation
Starts at $10 per month for up to 1,000 contactsFree plan with up to 15,000 emails per month to up to 1,000 contacts
SendXReporting/Analytics
Dynamic Email Content
Drip Campaigns
A/B Testing
Starts at $9.99 per month for up to 1,000 subscribersFree trial available 

Best Free Email Marketing Services Compared 

While most standard plans from email service providers don’t cost a fortune, any price is just a tad too high for some businesses. You need something simple for emailing your subscribers. Luckily, plenty of other email marketing tools and platforms provide their platforms free of charge for a smaller number of subscribers and, possibly, reduced features.

We decided to compare the plans of 3 of the most prominent free email marketing service providers to find out the best free email marketing software. If you keep searching for the best free email marketing services, here’s a detailed email marketing software comparison in the table below to help you make an informed decision.

FeaturesSenderMailchimpBrevo (formerly Sendinblue)
ContactsUp to 2,500Up to 500Unlimited
EmailsUp to 15,000Up to 1,000Up to 9,000
Daily limitsUnlimitedUp to 500300
Support24/7 Live Chat + EmailHelp center onlyEmail only
WordPress Integration+++
Email Automation+
Email Templates Library++
Text messaging+
Advanced Segmentation+BasicBasic
Email Scheduling++
Advanced Reporting+
Geography & Device Reporting+
Heat Map Reporting+
Advanced Open & Click Stats+
Multi-User AccessUnlimited11

While the decision to pick one of these three service providers should be based on highly specific circumstances, businesses in nearly any sector or industry can find the perfect fit-out of the abovementioned ones.

Additionally, upgrading the above free email marketing software is hassle-free as they offer amazing standard plans too. 

Key Takeaways

  • Try different service providers to find the best email marketing services that suit your needs; 
  • Always test the advanced automation features when testing the different providers available in the market; 
  • Find a provider that supports marketing automation and unlimited contacts when you’re on a paid plan; 
  • Choose a provider that suits your overall growth goals and business model and saves you time and money. 

Email Marketing Service FAQs

What is Email Marketing Software?

Email marketing software is a digital tool or platform that businesses use to create, send, and manage email campaigns to a list of subscribers or customers. It provides a suite of features and functionalities that make it easier to design visually appealing emails, manage email lists, automate email campaigns, track email performance, and analyze the results. Email marketing software helps businesses build and nurture relationships with their audience through personalized and targeted email communication, making it a valuable tool for marketing, customer engagement, and lead generation.

What are the Best Email Marketing Services?

When choosing the best email marketing service, the options can be overwhelming. They all come with fantastic features, making the decision a bit tricky. But fear not because the key is to find the one that suits your needs like a glove.

However, a few email marketing services genuinely shine as the perfect balance between power and user-friendliness. One such gem is Sender; the best part is that it won’t break the bank either. With Sender, you get a robust set of features that are easy to use, making it a fantastic choice for businesses of all sizes.

What Does Email Marketing Cost?

The cost of email marketing varies depending on factors like your choice of email marketing service provider, the size of your email list, campaign frequency, required features, and subscription type. Different providers offer various pricing plans, from free options with limited features to premium plans with advanced functionality. Costs can range from a few dollars to hundreds per month, with additional charges for features like automation or CRM integration. It’s crucial to assess your specific needs, budget, and potential ROI when selecting the right email marketing solution.

If you’re short on time and resources to search for the most cost-effective email marketing service, consider using Sender. It offers a Free Forever plan that comes with a comprehensive set of powerful features, and its pricing for scalability is quite reasonable.

How to Get Started with Email Marketing?

To kickstart your email marketing journey, start by defining your goals and selecting an appropriate email marketing platform. Build your email list organically and create valuable content that resonates with your audience. Design visually appealing emails using templates or an editor, segment your audience, and craft engaging subject lines. Test and schedule your emails strategically, then analyze the results to optimize future campaigns. Ensure compliance with email marketing regulations, maintain consistency in your email schedule, and continuously monitor and adjust your campaigns for success.

Looking for other marketing tools, like newsletter template builder or marketing automation tool? These articles might be helpful:

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