If you’ve stumbled upon this blog post, you know how important landing pages are – they rock at promoting your products, attracting new customers, and growing your audience.
However, if you’re here, you also know that landing pages don’t appear out of thin air. You have to build them, and you need a good tool for that.
Read on to learn about the top ten landing page builders in the current market and how each can cater to your needs. But before we begin, let’s see what separates a good landing page tool from the best.
What Is The Best Landing Page Builder?
43% of people state that a dedicated landing page is highly effective in increasing conversion rates. So, deciding to build one, be it the first or the 100th, is better than a great idea. But how to decide which is the best landing page builder to become your accomplice?
Find one that ticks off most of the list:
- Ease of use. An intuitive drag-and-drop builder with attractive customization options is definitely a green flag;
- Responsive templates. With up to 70% of web traffic coming from mobile devices, landing page optimization for the “small screens” is a YES;
- Analytics and tracking. Aren’t you curious about how and what your website visitors are doing?
- A/B testing. Learn which of your landing page qualities lays the best in your site visitors’ hearts and use them to charm others;
- Integrations. Connection is key – ensure that the landing pages are easily integrated with popular content management systems (CMS) or website builders;
- Pricing. Allow yourself as much as you can, but you must set a limit.
Now that you know what to look for let’s see the best candidates for building your custom landing page:
1. Unbounce – Best features for CRO
Unbounce promises to help you with Conversion Rate Optimization (CRO) – its’ powerful features are designed specifically to achieve great conversion rates. Building a landing page with their tool is smooth sailing thanks to a human-friendly interface and various customization options. With Unbounce, creating high-converting landing pages is no sweat, tears, or code.
- Intuitive drag-and-drop interface and conversion-focused templates:
- A/B testing;
- Dynamic text replacement.
More than half of your users (58%) will see your landing page on a mobile device. And Unbounce has you covered with responsive mobile landing pages that adapt to various devices. To make the user experience as seamless as possible and maximize conversions, the platform has also completed integration with popular third-party tools and platforms easily.
If that wasn’t enough, Unbounce also provides lead generation tools, allowing marketers to create and customize lead capture forms and effectively manage leads for further nurturing or sales activities. This means that less can stop you from achieving your marketing goals.
Pros & Cons
| Pros | Cons |
| Intuitive drag-and-drop interface | Limited number of templates |
| Extensive A/B testing capabilities | Pricing can be higher for small businesses |
| Dynamic text replacement feature | Possibly overwhelming for beginners |
Pricing
- Free plan for 14 days.
- Paid plans start at $89/month.
2. Elementor – Best Landing Page Templates
As shallow as it sounds… Elementor mostly cares about the appearance of your landing pages. That’s why you can scroll through an endless library of visually captivating landing page templates. Find yours and customize it to perfection so you won’t be able to get your eyes off it. Impressive, given that you don’t need design expertise.
- An abundance of templates;
- Drag-and-drop interface;
- Mobile responsiveness.
What is the best way to describe Elementor’s landing page builder? Unboring. It offers exciting design options like typography settings, color customization, animation effects, and background overlays – everything to catch and keep your site visitors’ attention.
Moreover, you can edit and preview your masterpiece in real time as Elementor adopts a “What You See Is What You Get” (WYSIWYG) editing approach. This way, you’ll be sure that the changes look as you imagined.
Pros & Cons
| Pros | Cons |
| Abundance of professionally designed templates | Hard-to-use advanced features |
| Ability to create unlimited landing pages | Limited customization flexibility compared to coding-based landing page software |
| Mobile responsiveness across different devices | Relatively high pricing |
Pricing
- No free plan or a trial period, but there’s a 30-day money-back guarantee.
- Paid plans start at $59/year for 1 website, including the landing page builder.
3. Leadpages – Best For Selling Products on Landing Pages
If you want to employ your landing page to sell products (we know you do…), Leadpages is the “man” for the job. It has a robust set of features in its belt to help you build high-converting landing pages that put your products in the limelight and make them irresistible. It means more sales and more revenue for you.
- Professionally designed templates;
- User-friendly interface;
- Mobile optimization.
Leadpages understands well the goal behind landing pages – boosting conversions. And the means to reach it. That’s why it offers several conversion tools to help you capture leads, drive conversions, and increase engagement: countdown timers, popup forms, alert bars, exit intent popups, and more.
In case you get lost among all the beautiful features and create ten landing pages too many, you can also A/B test to pick out the best performing one. Once the landing page is launched, follow its’ success with built-in analytics and insights. See how it’s doing in conversion, traffic, and engagement areas. Adapt, improve, and repeat.
Pros & Cons
| Pros | Cons |
| Professionally designed templates | Advanced features may overwhelm beginners |
| User-friendly interface with drag-and-drop | Limited customization flexibility compared to coding-based builders |
| Mobile optimization for a seamless experience | Higher pricing compared to some alternatives |
Pricing
- No free plan or a trial period, but there’s a 30-day money-back guarantee.
- Paid plans start at $59/year for 1 website, including the landing page builder.
4. Wix – Best For Small/Medium Business
If your business is on the smaller side, Wix is perfect for covering your landing page needs. If you’ve ever dreamt of a landing page, Wix has the means and solutions to turn it into a reality – from a robust set of features to a beginner-friendly interface. Leverage your created impactful landing page to drive results and succeed in the online marketplace.
- Visually-captivating templates;
- Human-friendly interface;
- Mobile optimization.
There’s no such thing as too perfect, so Wix’s landing page builder offers a range of additional functionalities to enhance your landing pages. Take advantage of customizable forms and surveys to capture leads. Forget data synchronization was ever complicated with seamless popular marketing tools. Have your landing page seen with built-in SEO tools. And finally, make the world share your landing page for you with social media integration.
Pros & Cons
| Pros | Cons |
| Intuitive drag-and-drop interface | Limited design flexibility |
| Mobile-responsive templates | Advanced customization options may require coding knowledge |
| Wide range of built-in features and integrations | Some integrations with third-party tools may have limitations |
Pricing
- No free plan or a trial period, but there’s a 14-day money-back guarantee.
- Paid plans start at $5.50/month for 1 website.
5. ClickFunnels – Best For Quality Gathering Leads
Who wouldn’t want the work to do itself? If it’s leads generation we’re talking about, ClickFunnels might fulfill this fantasy. Its’ well-thought-out features are destined for creating highly effective landing pages that drive engagement and seamlessly guide visitors through the conversion process.
- High-converting templates;
- Easy funnel building;
- Seamless integration.
There are more nudges to go down the ClickFunnels path. You can further enhance your landing page and overall funnel performance with additional capabilities such as one-click upsells and downsells, A/B testing for optimizing conversion rates, membership site functionality for delivering exclusive content, and in-depth analytics to track campaign success.
You also don’t have to worry if some features start sounding like a foreign language – ClickFunnels provides extensive training resources and a supportive community to help you make the most of the platform.
Pros & Cons
| Pros | Cons |
| High-converting templates designed to maximize conversions | Relatively high pricing |
| Intuitive drag-and-drop interface for easy funnel building | Requires some expert knowledge |
| Seamless integration with third-party tools and platforms | Limited design customization |
Pricing:
- 14-day free trial;
- Paid plans start at $147/month, allowing 1 website and unlimited landing pages.
6. Shogun – Best For Digital Marketing Agencies
If you come from a digital marketing agency, you’re inclined to show your best to your clients. Often it’s easier said than done. So, at least you can be sure that one thing – your client’s landing page – won’t go awry. Shogun’s landing page builder is specifically tailored to meet the needs of agencies, offering a range of powerful features that enhance lead generation and drive conversions. Create custom landing pages so impressive as it was for yourself, effectively showcasing clients’ offerings and taking their online presence to the next level.
- Customizable templates;
- Advanced split testing;
- Conversion tracking and analytics.
You must be a busy digital marketing bee. Facilitate your life and use Shogun for seamless integration with popular marketing tools and platforms. You can also include your client in everyday workings – make them a part of your Shotgun team.
Shogun’s white-labeling options also allow you to make your logo bigger. Use them to brand the platform with your logo and colors to enhance the agency’s brand identity a la professional when presenting landing pages to clients.
Pros & Cons
| Pros | Cons |
| Customizable templates tailored for digital marketing agencies | Potential performance limitations: page load speed, responsiveness, or overall scalability for high-traffic scenarios |
| Advanced split testing for optimizing conversion rates | Some advanced features may have a learning curve |
| Comprehensive conversion tracking and analytics tools | Design customization constraints |
Pricing:
- Free plan with limited capabilities;
- Paid plans start at $39/month.
7. Brizy – Best For Instant Drag and Drop Editing
On this list, we’ve already mentioned several landing page builders with good drag-and-drop creators. But as one overachiever said, “Good is the enemy of great.” And Brizy listened. Its drag-and-drop builder is top-notch, making the editing experience feel almost lazy. But not with the result you’re getting – a nice landing page.
- Smooth drag and drop editing;
- Predesigned blocks and elements;
- Global styling and reusability.
Brizy also thought about how to enhance your landing page design and experience. We’re talking about looking straight from the red carpet on any screen, dynamic content so personalized it almost feels too personal, and seamless integrations with third-party tools for good measure.
Pros & Cons
| Pros | Cons |
| Intuitive drag-and-drop editing for easy customization | Limited collaboration capabilities |
| Pre-designed blocks and elements for faster design | The pricing structure may not be suitable for every budget or business size |
| Global styling and reusability for efficient editing | Limited built-in analytics and tracking |
Pricing:
- Free Forever plan with very limited capabilities;
- Paid plans start at $7/month.
8. Webflow – Best For Creators
Creators, there’s a landing page builder just for you. Not without reason, Webflow is a leading choice among those who can’t be bothered with learning code but want a completely customizable landing page. Finally, cut yourself some slack – bring your unique vision to life and showcase your work without much effort.
- Visual design and customization;
- Responsive design;
- CMS capabilities.
Now that you know how your creations will be shown let’s see how easily they will be sold. Webflow offers extensive eCommerce functionality; you can become the complete owner of your business: set up an online store, manage inventory, and process payments directly through the landing page.
Once you’ve gathered the momentum, try out advanced Webflows features – powerful integrations with popular tools and platforms, such as analytics, marketing automation, and customer relationship management (CRM) systems. Optimize your marketing efforts and track how you are doing.
Pros & Cons
| Pros | Cons |
| Visual design and customization capabilities | Potential performance limitations: page load speed, responsiveness, or overall scalability for high-traffic scenarios |
| Responsive design for seamless user experience | Advanced features may require some technical knowledge |
| Robust CMS capabilities for content management | Cost considerations |
Pricing:
- Free plan intended to show how to use the tool without the possibility of publishing a landing page;
- Paid plans start at $14/month.
9. Pagefly – Best For Creating Free Landing Pages
Pagefly might be the best deal out there. Its’ landing page builder with a comprehensive set of features empowers you to design visually captivating landing pages for a price of FREE. But don’t get suspicious – it’s free but doesn’t look cheap.
- Conversion elements and templates;
- Code customization;
- User community.
Pagefly offers additional features to make your landing page fly to unseen horizons. We’re talking about SEO-friendly settings to improve your landing page’s visibility in search engines and detailed analytics for counting the fruits of your digital marketing efforts.
If you’re not alone in all this, you might call yourself double lucky, as Pagefly also allows smooth collaboration. Share your designs, gather feedback, and easily collaborate in real time.
Pros & Cons
| Pros | Cons |
| Extensive template library | Limited functionality in the free plan |
| Customization flexibility | Lack of advanced marketing features |
| Collaboration features | Some integrations may be limited |
Pricing:
- Free plan for one published page/section;
- Paid plans start at $24/month.
Landing Page Builders FAQs
- Can I build a landing page for free?
For sure! A significant part of the landing page builders listed above offers free trials or free plans with enough features to create a decent page.
- How do I create my own landing page?
First and foremost, find a tool to build landing pages that best fits your needs. Then find a template you like, choose the elements, and customize the content. Once done, tailor your CTA button and add your brand logo and color palette. Now you only need to publish it.
- How do I make a simple landing page for free?
You only need to find a free landing page builder and choose a premade template. You can turn the template into your desired landing page using the drag-and-drop builder.
Also read:
- 12 High Converting Landing Pages Examples & How to Buil
- Landing Page Best Practices to Follow in 2023
- 7 Landing Page Optimization Strategies For Better Conversions
Author’s bio
Vesta Oldenburg is a content writer specializing in email marketing strategies. In her daily work, creativity intertwines with a strategic mindset to create content that captivates its reader.
