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10 Best Brevo (Sendinblue) Alternatives & Competitors for 2024

Jan 24, 2024 - By Skirmantas Venckus

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Brevo (Sendinblue) is a powerful email marketing platform with great reviews and a decent feature set. Started in 2007, they have proven themselves trustworthy participants in the email marketing industry.

However, because Brevo, formerly Sendinblue, is getting fairly expensive and deliverability rates are falling, business owners have started exploring different alternatives to Brevo for email marketing automation. 

In this post, we’ll examine some strong alternatives and see which one you can use for your email marketing strategy. We’ll also share some free alternatives and give you a comparative overview of all Brevo alternatives to help you make an informed choice. So, let’s begin. 

Why Consider Brevo (Sendinblue) Alternatives?

If you’re looking for an email marketing solution that’s easy to set up and configure, Brevo is a good option. It doesn’t require much technical knowledge to get started, and it allows you to send emails quickly and easily. However, there are some drawbacks associated with using Brevo, due to which many businesses keep considering alternatives like Sender, Mailchimp, Constant Contact, etc. Some of its limitations include: 

  • Lack of Integrations. It doesn’t support integrations with several common CRMs or marketing automation tools, which makes it challenging to leverage data across different systems for running efficient email marketing campaigns. 
  • Unprofessional Customer Support. Customers often complain that Brevo’s customer support team is unfriendly and unresponsive, and some users report getting inaccurate and misleading responses to their queries. The support team’s lack of knowledge and experience makes it difficult to navigate the platform and get answers to simple questions, which is the very reason why most businesses prefer to avoid it altogether.
  • Restrictive Features. Some business owners complain that Sendinblue’s features are overly restrictive as an email marketing tool and that it limits their ability to build campaigns, especially on the free tier and lower plans. 
  • Limited Automation Features. You’re limited to a few simple workflows, and you can’t automate more complex tasks, such as sending emails to multiple segments simultaneously.
  • Deliverability Issues. Brevo can be bad at deliverability at times, damaging your customer relationships. According to recent email deliverability report data, it has an average deliverability of just 73.70%, which is too low compared to other providers. 

10 Best Brevo Alternatives for Email Marketing

There are a lot of limitations to using Brevo for your email marketing efforts. So, let’s look at some of the best email marketing platforms you can consider for your next email marketing campaign. Here are the most popular alternatives to Brevo in 2024:

Let’s look at each email service provider one by one. 

1. Sender – Best Brevo Alternative Ideal for All Businesses

Sender is a powerful marketing automation solution that offers everything you expect from Brevo. The best thing about Sender is its forever-free plan with no feature restrictions. 

Sender allows you to create, manage, schedule, and execute elaborate automation campaigns with powerful analytics capacity. Its drag-and-drop automation builder makes creating automation flows easy. Plus, amazing behavioral capabilities, combined with great deliverability, make Sender the most viable alternative for businesses looking to nurture leads and grow revenue. 

drag_and_drop_email_builder

Sender Key Features

  • Omnichannel workflow automation builder; 
  • Drag-and-drop editor; 
  • Powerful segmentation features with behavioral and activity-based attributes;
  • In-built popup and form builder with readymade templates; 
  • Excellent deliverability;
  • Highly-rated customer service.

Sender Pros & Cons

Pros Cons
Omnichannel automation with drag-and-drop workflow builder No landing page builder (in progress)
Most affordable pricing plans with a free tier for up to 2,500 subscribers Sender logo in the free plan
Behavioral segmentation and personalization features

Sender Pricing

  • Free forever plan that allows setting up campaigns for up to 2,500 subscribers without any feature restrictions; 
  • Paid plan starts at $15 per month for sending up to 30,000 emails per month. 

2. Drip – Best Brevo Alternative for Marketing Automation Features

Drip is primarily designed to boost your eCommerce email automation plans. It has some amazing features to build long-term relationships through an omnichannel approach across email, website, and social media. 

Drip Key Features

  • Omnichannel campaign automation with a drag-and-drop workflow builder; 
  • Readymade automation templates; 
  • Personalize in-store online customer experience through forms and popups; 
  • Powerful segmentation and analytics capabilities. 
drip_logo

Drip has some interesting features that will boost your store conversion rates. Take its behavioral segmentation feature, for example. You can use the dynamic segmentation feature to deliver targeted email campaigns for maximum engagement. The readymade automation templates are a fantastic time saver. 

Some powerful best practices and strategies are embedded within the platform’s flow and features, like a drive-first purchase strategy that guides you on making someone buy from your store for the first time. Then the powerful analytics dashboard is also helpful for ecommerce business owners. 

drip_dashboard

Drip Pros & Cons

ProsCons
Ready-to-use automation templatesCan feel costly for small business owners
Powerful behavioral segmentation and user journey flowsNo split testing available for email content
Integrations with all major solutions, eCommerce stores like Shopify/WooCommerce, and marketing suitesSuitable only for eCommerce businesses that too on higher plans

Drip Pricing

  • Paid plans start at $39 per month for up to 2,500 subscribers; 
  • Free 14-day trial is also available with limits and restrictions. 

3. Mailchimp – Best Alternative by the Number of Integrations

Mailchimp needs no introduction to the world of email marketing automation. Like Brevo, Mailchimp is intended to be used as an all-in-one marketing platform. They have everything you need to get started and help you leverage the power of marketing automation. 

Mailchimp Key Features

  • Drag-and-drop email and landing page builder;
  • Standard segmentation and personalization options;
  • A/B testing and email optimization; 
  • Integrates with 100+ marketing tools, apps, and CRMs.
mailchimp_logo

Mailchimp is no different from Brevo in terms of features. Most of them are locked behind increasingly more expensive plans. However, Brevo charges you based on the number of emails sent, while Mailchimp’s pricing is based on the number of contacts in your email list.  

Mailchimp is the choice for a Brevo alternative if you want to go with a provider with a long-standing industry reputation. While they might have pretty high prices and a similar feature set to SendInBlue, you can test it out for your business goals and use cases. 

mailchimp_dashboard

Mailchimp Pros & Cons

ProsCons
Drag-and-drop landing page and form builderPredatory pricing model with paid add-ons
Appointment scheduling featureNon-transparent strategy for counting the number of subscribers
Integrations with all major marketing, CRM, and eCommerce appsLimited automation options

Mailchimp Pricing 

  • Free plan available for up to 500 subscribers and 1,000 emails sent per month; 
  • Paid plans start at $13 monthly (billed annually) for up to 500 subscribers and 5,000 email sends.

We actually have a dedicated article for the best Mailchimp alternatives. Check it out if you’re looking for a cheaper (or free!) tool similar to Mailchimp.


4. Mailgun – Best Alternative for Automation using API

Mailgun is designed primarily for developers who want to automate email operations using an API. The service markets itself as a transactional email API and is trusted by 150,000 businesses around the globe. 

Mailgun Key Features

  • Email APIs, SMTP Relay, and webhooks; 
  • Suppression management; 
  • Email tracking and analytics;
  • Inbound email routing;
  • Email address verification access. 
mailgun_logo

Mailgun is primarily an email delivery service API rather than a marketing growth tool because it is heavily tech and developer-focused. This means it offers a slightly extended email marketing feature set, including features like send times optimization, email routing, analytics, logs, etc. 

Developer-first doesn’t mean it’s too complex. They have dashboards to look at analytics and a no-code email builder to give you the ability to compose emails. Unfortunately, all of the features above that don’t include an email API cost extra. That means you would essentially be buying several products at once if you want to try Mailgun. 

Luckily, the pricing is quite impressive. They boast some of the best prices per email sent in the entire industry. As such, as an alternative to Brevo (Sendinblue), Mailgun only really stands out for those who want to use their transactional email API. For everything else, there are better choices.

mailgun_dashboard

Mailgun Pros & Cons

ProsCons
Dedicated IP to improve deliverabilityNo automation or workflow builder, apparently
Great API service to connect with your existing marketing stackPricing model can soon turn out to be expensive as you scale
Transactional API features that can be customized as per requirementNo landing page builder or standard features are found in other email marketing services

Mailgun Pricing

  • Free plan that allows sending up to 5000 emails per month; 
  • Paid plans start at $35 per month for sending up to 50,000 emails per month.  

5. Campaign Monitor – Brevo Competitor with the Best Email Marketing Tools

Campaign Monitor is one of the few established email marketing platforms that give a strong fight to Sendinblue in terms of features. They are primarily focused on delivering outstanding email marketing experience and have a large library of responsive email templates and great automation features. 

Campaign Monitor Key Features

  • Advanced tracking and analytics features;
  • Drag-and-drop email builder;
  • A/B testing and optimization;
  • High email deliverability rates;
  • Integrations with hundreds of popular tools.
campaign_monitor_logo

Campaign Monitor can be amazing for professional marketers who can use all the automation and analytics. Additionally, Campaign Monitor has smart audience segmentation that allows you to squeeze out every bit of email personalization and optimization.

Additionally, there are lots of small features that are useful for SMBs. They have a visual customer journey designer that makes automation easier for those who aren’t tech-savvy. There’s also the “Link Checker” that automatically attempts to go through links that are included in emails. If the link is dead, the tool informs the user about that.

Campaign Monitor is great for data-driven marketers. Smart audience segmentation, advanced analytics, and other features will all come in handy when optimization becomes the driving force for the campaign. Yet, if one requires a larger set of more general tools, Brevo or other competitors are better.

campaign_monitor_dashboard

Campaign Monitor Pros & Cons

ProsCons
Advanced tracking and analytics featuresDoesn’t have a landing page builder
Great email deliverability ratesClunky email template builder
Integrates with hundreds of popular toolsSome features are only available on higher-tier plans 

Campaign Monitor Pricing

  • Paid plan starts at $9 per month for up to 500 subscribers and 2,500 emails sent per month;
  • Free limited-period trial is also available. 

6. Hubspot  –  Best Brevo Alternatives in List Management

HubSpot is a robust Brevo (Sendinblue) alternative known for its free CRM and useful email marketing features. Its marketing automation capabilities and wide range of integrations make it a great solution for anyone who wants to set up complex workflows to achieve marketing and growth goals. 

HubSpot Key Features

  • All-in-one marketing, sales, and revenue operations platform;
  • Landing page builder; 
  • Lead scoring and nurturing;
  • Free CRM; 
  • Conversion journey visualization. 
HubSpot_logo

Hubspot is popular among the marketing, sales, and inbound community as an all-pervasive tool that can manage everything essential to set up and grow a brand. With in-built tools like a landing page builder, visual journey builder, campaign management, sales automation, and more, you can easily attract, capture, nurture, and upsell leads and prospects. 

However, the platform can be costly for small businesses as their pricing plans are on the higher side, with lots of restrictions on the starter plans. 

hubspot_dashboard

HubSpot Pros & Cons

ProsCons
Powerful marketing automation capabilitiesExpensive pricing plans
Free CRM capabilities, including lots of sales and customer service toolsSteep learning curve
Landing page and form builderLimited functionality and features on starter plans

HubSpot Pricing

  • Paid plans start at $18 per month for up to 1,000 contacts with limits on advanced automation features; 
  • A free 14-day trial is available to test the platform. 

7. SendGrid – Best Brevo (Sendinblue) Alternative with SMTP

SendGrid is a solid email marketing service provider with SMTP features and its own API to help you achieve high deliverability rates of up to 96%. The platform comes with all the standard email marketing automation features you expect from a modern platform. 

SendGrid Key Features

  • Extensive library of responsive templates;
  • Email API and SMTP service with great deliverability; 
  • Drag-and-drop email editor;
  • Reporting and analytics dashboard. 
sendgrid_logo

Sendgrid can be called a data-oriented platform with lots of features for optimization, ROI, and analytics. The platform is great for those who want to squeeze every detail out of an email campaign.  Additionally, there’s a lot of utility for developers who want API access. Even the free plan can use the API for whatever reason.

SendGrid is highly accessible even to those who don’t have a lot of tech-savvy skills. While developers will be required to take advantage of all the features, SendGrid has a ton of useful guides, tutorials, and other resources that make it easier to use the platform. Very few other email marketing providers are known to support developers and noobs alike like SendGrid. 

sendgrid_dashboard

SendGrid Pros & Cons

ProsCons
Intuitive user interface with several great featuresLimited automation capabilities
Powerful analytics capabilitiesCustomer support is not very fast and responsive
Great reporting and analytics dashboardsSome features can become too complex for a person with a non-development background

SendGrid Pricing

  • Paid plans start at $19.95 per month for sending up to 50,000 emails; 
  • Free plan is also available that supports sending up to 100 emails per day. 

8. EmailOctopus – Best Alternative with Drag-and-Drop Editor

EmailOctopus is a great alternative to Sendinblue if you’re looking for a powerful drag-and-drop email builder. It has an amazingly simple UI and comes with an affordable pricing plan with all the advanced features. 

EmailOctopus Key Features

  • User-friendly UI with unique drag-and-drop features; 
  • Great automation and segmentation features; 
  • Integrates with Zapier for workflow automation; 
  • A/B testing and deep analytics. 
email_octopus_logo

You can use EmailOctopus to create responsive and beautiful email campaigns using its no-code builder. It also features advanced capabilities like marketing automation workflows, A/B testing, and robust analytics to automate your marketing and keep an eye on success metrics. 

Additionally, the platform has integration capabilities with all the popular apps you are used to, making it easy for you to take control of your operations. The pricing plan is also more affordable than Sendinblue, making it great for small business owners. 

email_octopus_dashboard

EmailOctopus Pros & Cons

ProsCons
Affordable pricing planNot so responsive customer support
Great landing page builderLacks advanced email automation options
GDPR compliance and great deliverability

EmailOctopus Pricing

  • Free plan that supports up to 2,500 subscribers and 10,000 emails per month; 
  • Paid plan starts at $8 per month for up to 500 subscribers, 10K emails, and unlimited landing pages/forms. 

9. ActiveCampaign – Best Alternative For Sales Automation

ActiveCampaign is a powerful solution for elevating customer experiences through email marketing, marketing automation, and CRM capabilities​. It has all the features you look for in a Brevo alternative. 

ActiveCampaign Key Features

  • Email marketing automation; 
  • Sales automation workflows; 
  • CRM with lead scoring; 
  • Form and landing page builder.
ActiveCampaign_logo

ActiveCampaign is tailored for businesses aiming to foster better customer connections. It goes beyond email marketing, extending into sales automation and CRM, making managing contacts and understanding their behavior straightforward, thus facilitating better interactions and conversions.

The CRM integrated with email automation makes it easy to track conversations, score leads based on email behaviors, and plan campaigns to nurture prospects. It also offers lots of useful features on automation, personalization, and engagement front, making it a complete solution. 

ActiveCampaign_dashboard

ActiveCampaign Pros & Cons 

ProsCons
User-friendly interfaceInitial learning curve
Robust automation featuresPricing can be steep for larger contact lists
Integrated CRMLimited free trial plan 

ActiveCampaign Pricing 

  • ActiveCampaign’s pricing plans start at $29 monthly for email marketing and marketing automation features;
  • A free trial account with limits and restrictions is available for 14 days to try out the features.

10. GetResponse – Best Automated Email Marketing Features

GetResponse is a versatile email marketing tool known for its user-friendliness and powerful features. One of its standout features is web push notifications and push campaigns, which enable you to stay in touch with your audience through browser notifications. This means you can reach your subscribers even when they’re not checking their emails, keeping them engaged and informed.

GetResponse Key Features

  • Web push notifications;
  • Sales funnels;
  • Built-in webinars features;
  • AI-driven website builder;
  • Email and SMS automation;
  • Excellent customer service.
getresponse_logo

Another great feature is the Conversion Funnel, which easily lets you build your sales funnel. Whether you’re nurturing leads or planning webinars, GetResponse offers a range of templates and tools to make it happen.

Additionally, GetResponse offers an AI-driven website builder and a suite of marketing tools, including email and SMS marketing, autoresponders, and marketing automation. It’s a no-code platform with drag-and-drop features to create beautiful web pages effortlessly. With GetResponse, you have all the tools to promote your products, retain customers, and grow your online business.

GetResponse_dashboard

GetResponse Pros & Cons

ProsCons
Omnichannel approach including email, SMS, and web push notificationsLimited automation in basic plan
Website building capabilities, including AI-driven website and landing pages buildersPricing can be costly for larger lists
An intuitive and easy-to-navigate interfaceLearning curve for advanced features

GetResponse Pricing

  • GetResponse’s pricing plans start at $13 monthly for email marketing and $44 for marketing automation features;
  • A free trial account with minimal features is available for 30 days to try out their tools.

Free Brevo (SendInBlue) Competitors: Comparison Table

While most of these alternatives to Brevo have some form of a free trial or free plan, most of the platforms won’t get you far. You will either be severely limited in the features you can use or the subscriber counts and email volumes are so low that there’s no real way a proper business could use them. As such, we’ve decided to give you a quick rundown of the best free Brevo alternatives. These platforms have a free plan, grant enough features, and can fit a decent number of subscribers or emails before you need to upgrade.

  • Aweber
  • Sender
  • Mailchimp 

Let’s compare each one to help you make an informed decision. 

AweberSenderMailchimp
Contacts5002,500500
Emails per month— 15,0001,000
Daily limits— No limits
SupportEmail24/7 Live chat, emailOnly first 30 days
Automation1 Automation SequenceNo LimitsLimited
Email Scheduling— 
Advanced Reporting
Contacts segmentation— Basic
User seats1Unlimited1
Integrations— 

Alternatives to Brevo: Price & Feature Comparison Table

SenderDripMailchimpMailgunCampaignMonitorHubSpotSendGridEmailOctopusActiveCampaignGetResponse
ContactsUp to 2, 500 (Free Plan)Up to 2,500 (Starter Plan)Up to 500 (Free Plan)UnlimitedUp to 500 contacts (Starter Plan)Up to 1,000 (free plan)Up to 2,000 contacts (Free plan)Up to 2,500 subscribers (Free Plan)100 contacts (Free Plan)Up to 500 contacts (Free Trial)
EmailsUp to 15,000 (Free Plan)UnlimitedUp to 1,0005,000 emails/month (Free plan)2,500 emails per month (Starter Plan)Up to 2,000 (free plan)Up to 6,000 emails (Free plan)10,000 emails per month (Free plan)100 emails (Free plan)Up to 1,000 emails/month (Free Trial)
Daily limits (Free account)Unlimited500 per day
Support24/7 Live Chat + EmailEmail SupportEmail-only, first 30 daysEmail SupportEmail SupportEmail and Live Chat (free plan)Email SupportEmail SupportEmail and Live ChatEmail and Live Chat
WordPress Integration++++++++++
Email Automation++Basic+++++++
Email Templates Library++Basic+++++++
Advanced Segmentation++Basic+++++++
Email Scheduling+++++++++
Advanced Reporting++++Basic on Lower Plans+++Basic on Lower Plans
Geography & device reporting++++
Heat map reporting++
Advanced open & click stats.++++Basic on Lower PlansBasic+++
Multi-user accessUnlimitedLimited on Lower PlansLimited on Lower PlansLimited on Lower PlansLimited on Lower PlansLimited on Lower Plans1 user on Lowest PlanLimited on Lower Plans
Pricing$15 per month for 2,500 subscribers and up to 30,000 emails per month$39 per month for up to 2,500 subscribers$13 per month for 500 subscribers and 5,000 emails per monthPaid plans start at $35 per month for sending up to 50,000 emails per monthPaid plan starts at $9 per month for up to 500 subscribers and 2,500 emails sent per month$18 per month for up to 1,000 contacts (subscribers)Paid plans start at $15 per month for sending up to 15,000 emailsPaid plan starts at $8 per month for up to 500 subscribers and 10,000 emails$29 per month for 1000 subscribersPaid plans start at $29 per month for email marketing and $44 per month for marketing automation

Key Takeaways: Brevo Alternatives

While comparing the best email marketing solutions, you must evaluate every tool on the features that are a deal-breaker for you. Here is how you should compare and pick the best one for you:

  • Always test different email marketing tools using a free plan before migrating to a paid plan; 
  • Never upload your customer data to a platform before you are absolutely sure of using it for your email campaigns; 
  • Choose a Brevo alternative that’s more affordable and gives you access to everything, plus additional features, if any; 
  • Pick an email marketing software with advanced features like drag-and-drop automation builder, deep segmentation, A/B testing, etc. 

Now you that have full scope on Brevo alternatives, you may also find interest in exploring these additional tools:


Author Bio

Anmol Ratan Sachdeva is a content marketer and small business consultant who has a strong grip on topics like marketing automation, email marketing, and content marketing. He loves to write about building, improving, and growing a business.

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