10 Best Mailchimp Alternatives for 2023 ( Incl. Free Competitors)

Sep 26, 2022 - By Camilla Mackeviciute

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You are intentionally looking for Mailchimp alternatives because you are now considering a change.

In this article, you will learn all about other email services like Mailchimp (yes, they do exist) that, in many cases, do a vastly better job, both paid and FREE.

So stay with us to learn how these alternatives to Mailchimp can help save you thousands of dollars every year or earn your business more revenue!

Why Consider Mailchimp Alternatives?

While Mailchimp remains an email marketing solution that works, many Mailchimp users have slowly started considering Mailchimp correspondents for various reasons.

Increasing Costs – Mailchimp pricing starts at $34 per month for 2500 contacts. Contrast that to an email marketing tool like Sender, which has a Free Forever plan and premium plans starting at $10 per month for the same number of contacts.

Highly-Limited Free Plan – Mailchimp has fewer features for the lower plans and the Free version — is limited to basic segmentation, fewer users, and single-step basic automation.

Limited Automation Feature – Mailchimp allows users to send emails to only one list at a time. You can customize that email list, but you don’t have the choice of sending it to multiple subscriber lists simultaneously.

Complicated User Interface – With the increasing demand for user-friendly and intuitive design solutions, Mailchimp’s interface and workflow for the simplest tasks leave much to be desired.

Unintuitive Email Design Builder – The templates that Mailchimp offers are pretty basic. Although they’re ready-made, they aren’t as appealing to readers. That means you’ll have to import your own backup forms or change the existing forms, which takes time away from growing your business.

Lack of Key Features – Mailchimp lacks critical features that complement email marketing, such as SMS messaging capabilities. As a result, you need to use a second provider for your SMS marketing needs or switch to an all-in-one solution like Sender that includes text message marketing.

Sender – Best Mailchimp Alternative for Newsletters and Automation


Key Features:

  • Marketing automation
  • Drag-and-drop newsletter creator
  • Precise email campaigns
  • Signup forms and popups
  • Reporting and analytics.

Sender is one of the best email marketing tools for bloggers, e-commerce stores, real estate agents, and virtually any business.

Creating an email newsletter is easy using its rich library of ready-to-send HTML email templates. You can equally design your own branded emails using the drag-and-drop design tool without writing a single line of code. 


Sender also integrates with top content management systems, CRMs, and e-commerce platforms such as WordPress, Shopify, PrestaShop, WooCommerce, and Magento.

Why Sender is the best Mailchimp alternative:

  • It’s more reasonably priced;
  • It has an unlimited free plan;
  • It offers email & SMS automation;
  • It provides effective SMS campaigns;
  • Its customer support is quick and always ready to help.

Pricing: Free Forever plan with limited features. Premium plans start at $10 per month per 2500 subscribers.

User reviews: “Sender is the best email autoresponder out there that guarantees you quality at a convenient price that doesn’t have to cut a leg or shake your bank. I love everything about them from customer service to service delivery.” Awogor M.

Constant Contact – Best Mailchimp Alternative for Nonprofits Marketing


Key Features:

  • Automated email and SMS campaigns;
  • Facebook and Instagram ads;
  • Autoresponder automation workflows;
  • Integrations to popular platforms such as Surveymonkey, Jotform, and WordPress.

Constant Contact is an all-in-one digital marketing platform that helps small businesses design and automates email marketing and SMS campaigns. 

It also helps you create social media posts and Facebook and Instagram ads, design landing pages, and popups, and run autoresponder automation workflows to have all lead generation and lead nurturing on auto-pilot.

Besides the open-source GitHub repositories and SDK, it also supports integrations to popular applications such as Surveymonkey, Jotform, and WordPress.

Why Constant Contact is a better Mailchimp alternative:

  • It has high deliverability rates (97%, according to its website);
  • It’s easy to use with virtually no learning curve;
  • It has an intuitive drag-and-drop interface;
  • It seamlessly integrates with third-party applications.

Pricing: 60-day free trial. Premium plans start at $45 per month per 500 contacts.

Delivery Report:

Inbox (%)Spam (%)Lost (%)
Source: Email Deliverability Report

Aweber – Best Mailchimp Alternative for Landing Page Building


Key Features:

  • Integration to CRMs and CMS such as Salesforce (via Zapier), Elementor, WooCommerce, Etsy, and Shopify;
  • Email marketing campaigns;
  • Autoresponder campaigns;
  • Landing page builder.

Aweber has many features that help you attract and convert quality prospects and customers.

These include email marketing campaigns, a landing page builder, email automation (autoresponder campaigns), e-commerce store pages, and web push notifications.

Aweber also supports widespread integration to CRMs and content management systems (CMS) such as Salesforce (via Zapier), Elementor, WooCommerce, Etsy, and Shopify.

Why Aweber is a better Mailchimp alternative:

  • It can integrate with Canva to quickly design and export high-quality graphics into your emails;
  • It provides pre-built automated campaigns that you can easily customize and launch with a few clicks;
  • It offers a full range of digital marketing solutions.

Pricing: Free plan with limited features. Premium plans start at $19.99 per month per 500 subscribers.

Delivery Report:

Inbox (%)Spam (%)Lost (%)
Source: Email Deliverability Report

HubSpot- Best Mailchimp Alternative for Lead Generation with CRM


Key Features:

  • Marketing automation;
  • Social media management;
  • Ticketing (helpdesk operations to support clients and customers);
  • Contact list segmentation.

Hubspot offers an enterprise-class email marketing and CRM solution. It aims to cater to a company’s sales, marketing, service, operations, and CMS requirements.

HubSpot’s shared inbox feature includes free tools for live chat, Facebook Messenger, chatbots, and team email. It also has a universal inbox that gives sales, marketing, and helpdesk teams one place to view, manage, and reply to all conversations, regardless of their messaging channel.

HubSpot also integrates instantly with Salesforce, Canva, WordPress, Zapier, Stripe, and Typeform accounts.

Why HubSpot is a better Mailchimp alternative:

  • It combines email marketing automation and a host of other flexible marketing tools with a powerful CRM;
  • It gives you granular control over your subscribers and how you manage them;
  • It helps you centrally manage your Facebook, Google, Instagram, and LinkedIn ad campaigns.

Pricing: Free plan with limited features. Premium plans start at $50 per month per 1000 contacts.

Delivery Report:

Inbox (%)Spam (%)Lost (%)
Source: Email Deliverability Report

Key Features:  

  • Easy to use drag and drop email composer;
  • Subscription spam check with IP blocklists;
  • Advanced targeting through segmentation;
  • SMTP-ready with tested compatibility for SMTP plugins like Post SMTP

Contrary to the other solutions discussed, this one’s a simple plugin for WordPress users.

With over 3M+ downloads, Newsletter is a newsletter and email marketing tool for your WordPress blog that helps you easily grow your list and email marketing campaigns.

The Newsletter plugin also supports single and double opt-in verification and provides a privacy check box in line with the requirement for EU laws (GDPR) compliance.

Why Newsletter is a better Mailchimp alternative:

  • You can send an unlimited number of newsletters;
  • It has intuitive content blocks that help you create sleek layouts easily;
  • You can add an external SMTP provider effortlessly to Newsletter.

Pricing: Free with limited features. Premium plans include a one-time payment of $69 (Blogger) or $269 (Agency).

Delivery Report:

Inbox (%)Spam (%)Lost (%)

Mailerlite — Best Mailchimp Alternative for Elementor Integration with RSS Feed

Key Features:  

  • Integrates with WordPress, WooCommerce, Typeform, Stripe, etc.
  • Drag and drop (or custom HTML) editor
  • Popups and landing pages using a drag-and-drop landing page builder.

Mailerlite has features to initiate, nurture and grow your subscriber base. It lets you design newsletter popups, landing pages (using a drag-and-drop landing page builder), and even entire sites to create digital assets to attract and capture quality leads.

You can also create a high-converting email campaign by leveraging the power of tagging, segmentation, and email personalization. Then, optimize it using A/B split tests & RSS campaigns to focus on and scale the top performers.

Mailerlite integrates with WordPress, WooCommerce, Typeform, Stripe, Eventbrite, Zendesk, Paypal, Shopify, and other applications using API calls.

Why Mailerlite is a better Mailchimp alternative:

  • It has better email list management;
  • It has excellent customer service;
  • It has a much more intuitive user interface.

Pricing: Free plan with limited features. Premium plans start at $10 per month per 1000 subscribers.

Delivery Report:

Inbox (%)Spam (%)Missing (%)
Source: Email Deliverability Report

Sendinblue – Best Mailchimp Alternative with Unlimited Contacts


Key Features: 

  • SMTP to send emails;
  • SMS marketing;
  • CRM functionality;
  • Landing page builder.

Sendinblue is mainly aimed at e-commerce store owners and startups. It offers email campaigns, SMS marketing, Live chat, CRM, and marketing automation inside one easy-to-use package.

Sendinblue supports over 150+ integrations, including Typeform, Zoho apps, Shopify, and WordPress natively. In addition, it plugs into Node JS, Java, PHP, Python, and C# using API integrations.

Why Sendinblue is a better Mailchimp alternative:

  • It has a robust email deliverability infrastructure;
  • It has more features on the free plan;
  • It has transactional emails added to each plan.

Pricing: Free plan with limited features. Premium plans start at $25 per month for up to 20,000 emails.

Delivery Report:

Inbox (%)Spam (%)Lost (%)
Source: Email Deliverability Report

SendPulse – Best Mailchimp Alternative for Pipedrive Integration


Key Features:  

  • Email & SMS marketing
  • Marketing automation and CRM
  • Integrates with several popular apps including Opencart, WordPress, WooCommerce, Shopify, Zapier, Salesforce, and Slack.

Sendpulse offers email and SMS marketing, sign-up forms, marketing automation, CRM, chatbots, and online course creation — all under one roof.

Their most used services include designing and operating chatbots (Instagram, Whatsapp, Telegram, Facebook), sending web push notifications, and email verification services.

Sendpulse smoothly integrates with several popular applications, including Opencart, WordPress, WooCommerce, Shopify, Zapier, Salesforce, and Slack.

Sendpulse also offers API-based integration with Laravel-based frameworks. As a result, you can send web push notifications to subscribers from their web panel while delivering a native app experience to mobile users.

Why SendPulse is a better Mailchimp alternative:

  • It has a simple user interface;
  • It has a mobile responsive design;
  • It offers social media and landing page campaign management.

Pricing: Free plan with limited features. Premium plans start at $8 per month per 500 subscribers.

Delivery Report:

Inbox (%)Spam (%)Lost (%)
Source: Email Deliverability Report

Mailjet – Best Mailchimp Alternative for Drupal Integration


Key Features:  

  • Drag and drop editor to create beautiful emails; 
  • GDPR-compliant and ISO 27001 certified;
  • Supports over 80+ integrations, including WordPress, WooCommerce, Prestashop, Magento, and Google.

Mailjet is an easy-to-use platform for designing, sending, and monitoring email marketing campaigns, newsletters, and automated emails.

Its functional drag-and-drop editor allows you to create beautiful emails without a single line of code. In addition, it provides proper transactional email functionality and good reporting capabilities.

More importantly, Mailjet is GDPR-compliant and ISO 27001 certified, offering users the highest data security and privacy levels. This is governed by their overarching Data Processing Agreement (DPA), promising 100% compliance with EU Data Protection Laws.

Mailjet supports over 80+ integrations, including WordPress, WooCommerce, Prestashop, Magento, and Google. In addition, it supports API integration with PHP, Python, Node.js, Java, C#, Go, and Ruby-based frameworks.

Why Mailjet is a better Mailchimp alternative:

  • It has excellent deliverability;
  • It has a drag-and-drop editor that allows you to collaborate with team members in real time.

Pricing: Free plan with limited features. Premium plans start at $15 per month for up to 15,000 emails.

Delivery Report

Inbox (%)Spam (%)Lost (%)
Source: Email Deliverability Report

ActiveCampaign – Best Mailchimp Alternative for Squarespace Integration


Key Features: 

  • Supports powerful segmentation and personalization across social, email, messaging, chat, and text;
  • 850+ integrations, including Magento, Google advertising and Google Analytics, WordPress, Shopify, etc

With over 500+ pre-built automation recipes involving email marketing and CRM automation, ActiveCampaign is uniquely positioned as one of the most capable Mailchimp competitors.It supports powerful segmentation and personalization across social, email, messaging, chat, and text.

In addition, it has 850+ integrations (including e-commerce integrations) that include Magento, Google advertising and Google Analytics, WordPress, WooCommerce, Salesforce, Calendly, Shopify, and Zapier.

Why ActiveCampaign is a better Mailchimp alternative:

  • It has lots of advanced features;
  • It has advanced automation and testing for SMS, email, and website.

Pricing: Free plan with limited features. Premium plans start at $15 per month per 500 contacts.

Delivery Report:

Inbox (%)Spam (%)Lost(%)
Source: Email Deliverability Report

Mailchimp Competitors Comparison Table

Best for Free PlanPricing
MailchimpSmall business newslettersYes$11/month per 500 contacts
SenderMarketers and e-commerceYes$10/month per 2500 subscribers
Constant ContactNonprofits marketing60 days$45/month per 500 contacts
AweberLanding page buildingYes$19.99/month per 2500 subscribers
HubSpotLead generation with CRMYes$50/month per 1000 contacts
NewsletterWordPress and WooCommerceYesOne-time $69 payment (Blogger) or $269 (Agency)
MailerliteElementor integration with RSS FeedYes$10/month per 1000 subscribers
SendinblueBusinesses with infinite contactsYes$25/month for up to 20,000 emails
SendpulsePipedrive integrationYes$8/month per 500 subscribers
MailjetDrupal integrationYes$15/month for up to 15,000 emails
ActiveCampaignSquarespace integrationYes$15/month per 500 contacts

Alternatives To Mailchimp: Price Comparison (Monthly)

For up to 2500 subscribers For 5000 subscribers For 10 000 subscribers For 25 000 subscribers For 50 000 subscribers 
Constant Contact$35$55$80$155$300

Cheapest Mailchimp Alternatives

In an ideal world, no one would care about price tags. But, unfortunately, we live in a world where the costs of running a business are real. 

Therefore, if you’re looking for a cheaper Mailchimp replacement, you are likely not alone. Maybe that’s the primary reason you are here—to save money without compromising on a great feature set!

#1. Sender

Apart from highly affordable monthly plans that start at $12.50 for up to 5,000 subscribers, Sender also provides the best FREE forever plan that allows you to keep sending up to 15,000 emails to 2,500 contacts for an eternity (Lifetime) utterly free of charge! 

This plan also includes advanced automation that is unavailable with free plans from other email marketing tools. 

Not ready to migrate all in yet? Get your feet wet with the FREE forever plan and some great support over Live chat, and join us when ready for fantastic email marketing that doesn’t break the bank!

#2. Sendpulse

Sendpulse is another substitute you can consider. Their free plan allows you to send the same 15,000 emails but only to a maximum of 500 subscribers. The free plan also allows for one landing page per account, but no option to support segmentation and automation is also severely limited in quantity. 

If you really like the tool, consider going in for one of their monthly paid plans starting at a mere $6.4 per month for up to 500 subscribers.

#3. Benchmark

Benchmark is a little-known email marketing tool that supports email marketing campaigns, email automation, landing pages, and most popular integrations (1500+ services claimed).

Their free plan allows you to hold unlimited email contacts but limits the number of emails you can send out per month (presently 250). Users would desire a higher limit for email sends. Monthly plans start from $13 per month for up to 500 subscribers for unlimited email sends.

Alternatives To Mailchimp: Price Table

Up to 2500 contacts$31Free$25$20.5
Up to 5000 contacts$53$10$35$36.9
Up to 10000 contacts$79$22$53$53.3
Up to 25000 contacts$200$57$126$118.9
Up to 50000 contacts$270$115$221$205

Best Free Alternative to Mailchimp: Comparison Table

Every email marketing business wants more signups, subscribers, sales, and profits!

However, it can be an unusual proposition to ask someone to jump all in, especially when it comes to something as sensitive as an email marketing platform, where a change-over comes with its own set of data migration and self-training curve headaches.

But thankfully, not all email marketing products in general (and MailChimp’s twin competitors) are alike.

For example, with Sender, once the FREE migration (transfer) support 100% covers all technical and non-technical assistance for the transfer, you always have 24 by 7 Live chat support to take over!

Plus, the Free Forever account allows you to keep sending 15,000 emails to your contacts every month for a lifetime (Psst! Don’t tell others we said so).

Alternatively, Sendinblue allows you an unlimited contacts database and the ability to send up to 900 emails every month (limited to a maximum of 300 daily).

The below price comparison table shows you some of the best free alternatives to Mailchimp.

Free planSenderMailchimpSendinblue
ContactsUp to 2 500Up to 2 000Unlimited
EmailsUp to 15 000Up to 10 000Up to 900
Daily limitsUnlimitedUp to 2 000300
Support24/7 Live Chat + EmailEmail-only, first 30 daysEmail-only
WordPress Integration+++
Email Automation+
Email Templates Library++
Advanced Segmentation+BasicBasic
Email Scheduling++
Advanced Reporting+
Geography & device reporting+
Heat map reporting+
Advanced open & click stats.+
Multi-user accessUnlimited11

Adapt The Best Alternative for Mailchimp

Choosing the right email marketing solution to replace an existing one is difficult. There are plenty of Mailchimp variants, with each contestant having its own set of pros and cons and often having identical features. 

Are you considering a change? Test with a FREE account wherever possible, take them all for a full spin, and ultimately choose one with a close to zero learning curve (you can get started immediately and with minimum friction) and maximum ease of daily use. Therefore if business costs are a key motivator, cost-effective and even FREE options exist that can match your business based on where it is right now and then possibly grow with it moving on. 

Hopefully, this helped you choose a comparable alternative for Mailchimp. Moreover, we wish you to choose well, and then happy email marketing!

Source: Email Deliverability Report

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