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10 Best Mailchimp Alternatives for 2023 (Incl. Free Competitors)

Mar 22, 2023 - By Camilla Mackeviciute

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Mailchimp might have been great for you at first. But you’ve outgrown it and are looking at similar programs now. Many Mailchimp rivals will give you more bang for your buck. 

In this article, we’ll cover all about other email services like Mailchimp — its rivals and competition, both free vs. paid, that will help you pick the best email service provider for your business. So stay with us to learn how these alternatives to Mailchimp can help save you thousands of dollars every year or earn your business more revenue!

Why Consider Mailchimp Alternatives?

While Mailchimp remains a popular email marketing solution, many Mailchimp users complain about the lack of features, advanced automation workflows, and several other problems. Here is why you should also consider looking at Mailchimp alternatives if you’re serious about email marketing: 

  • Lack of Features – Mailchimp lacks critical features that complement email marketing, such as SMS messaging capabilities, advanced marketing automation, and A/B testing. As a result, you need to use other solutions to make the most out of email opportunities. Moreover, it has a complicated user interface, confusing many non-technical business owners. 
  • Increasing Costs – Mailchimp pricing starts at $34 monthly for 2500 contacts. Compared to an email marketing tool like Sender, which has Free Forever, Standard, and Premium plans starting at $8 monthly for the same number of contacts, Mailchimp appears costly for its features. 
  • Restrictive Free Plan – Mailchimp offers fewer features on the lower plans and has a limited Free version — it provides just basic segmentation, only one-step automation workflows, and allows fewer users overall. 
  • Complicated User Interface – With the increasing demand for user-friendly and intuitive design solutions, Mailchimp’s interface and workflow for the simplest tasks leave much to be desired. The templates are pretty basic, the UI is rudimentary, and the features are limiting, especially on lower plans. 
  • Limited Automation Feature – Mailchimp allows users to send emails to only one list at a time. You can customize that email list, but you don’t have the choice of sending it to multiple subscriber lists simultaneously, defeating automation’s whole purpose in the first place. 

Best MailChimp Alternatives in 2023

If you’ve been searching for the best email marketing services and apps like MailChimp, look no further. Here are 10 Mailchimp rivals and contestants that will give you better results (and control) over your email marketing campaigns: 

  • Sender
  • Klaviyo
  • Constant Contact
  • Aweber
  • HubSpot
  • Newsletter plugin
  • SendInBlue
  • SendPulse
  • Mailjet
  • ActiveCampaign

Let’s look at each of these alternatives one by one. 

Sender – Best Free Mailchimp Alternative for Newsletters and Automation

If you have been using Mailchimp to manage your newsletter, grow your eCommerce biz, or experiment with automation, you should look at Sender. Sender is a full-suite marketing automation and email marketing solution that will help you grow faster. 

sender-logo-default

Key features 

  • Marketing automation;
  • Drag & Drop builder;
  • Email & SMS campaigns;
  • Signup & Popups; 
  • Real-time Reports. 

The best part about Sender is that it’ll cost a fraction of MailChimp and give you greater control over your growth plans. Sender is a great tool for e-commerce store owners, real estate agents, bloggers, small businesses, and anyone looking to grow their operations. Here’s what you can achieve using Sender: 

  • Collect leads from the website using in-line and behavioral popups; 
  • Nurture leads using email & SMS campaign automation for upselling, cross-selling, follow-up campaigns, etc.;
  • Create beautiful and highly responsive emails using the drag-and-drop builder and email template library; 
  • Advanced segmentation and audience management features to hyper-target and personalize your email and SMS campaigns; 
  • Drag-and-drop automation sequence builder with behavioral triggers and multi-step flow creation capabilities.
dashboard_omnichannel_platform

You can also use Sender to create an engaging email newsletter using its rich library of ready-to-send HTML email templates. Design your branded emails using the drag-and-drop design tool without writing a single line of code. 

mailchimp_alternatives

Sender also integrates with top content management systems, CRMs, and e-commerce platforms such as WordPress, Shopify, PrestaShop, WooCommerce, and Magento. So, it’s easy to automate your entire sales funnel. 

Why Sender is the best Mailchimp alternative? 

  • It’s more reasonably priced;
  • It has an unlimited free plan;
  • It offers email & SMS automation;
  • It provides effective SMS campaigns;
  • Its customer support is quick and always ready to help.

Best for

eCommerce businesses, bloggers, newsletter creators, and small business owners. Sender offers multiple integrations and advanced automation email sequences, making it ideal for growing a following, boosting revenue and sales, and taking the company forward on autopilot. 

Pricing

Sender offers a forever free plan that provides all advanced functionality without restrictions. The best thing is that you can use the free plan for up to 2500 subscribers. You can also upgrade to a paid plan that starts at $8 per month for up to 2500 subscribers if you need more advanced automation or extra capabilities. 

User reviews 

“Sender is the best email autoresponder out there that guarantees you quality at a convenient price that doesn’t have to cut a leg or shake your bank. I love everything about them, from customer service to service delivery.” Awogor M.


Klaviyo – Best Alternative for SMS & Email Marketing Software

Klaviyo is a robust email and SMS marketing platform for e-commerce store owners who want to build solid customer relationships, making it a great Mailchimp alternative. It’s also for online stores that want to experiment with what works and what doesn’t when driving sales through email and SMS marketing campaigns.

Key Features

  • Email and SMS marketing automation;
  • Performance reports;
  • Powerful segmentation;
  • Instant integration to various apps such as Shopify, PrestaShop, and WooCommerce.

The full-featured marketing platform helps you build email-based customer experiences and connect with customers based on how they interact with your brand. Klaviyo also provides growth workshops for marketers, empowering them with the knowledge and skills required for success.

While it has powerful email marketing features, Klaviyo is also a simple tool. The platform is designed so that you can spend less time learning how to use it. For example, it integrates instantly with major e-commerce platforms like Shopify, WooCommerce, and BigCommerce.

klaviyo_dashboard

Why Klaviyo is a good Mailchimp alternative

  • It lets you create custom segments based on various aspects such as email and SMS engagement, products viewed, and location;
  • It supports dynamic content to help you personalize emails for different customers;
  • It has automation features that help you make your email and SMS marketing campaigns more effective and efficient;
  • It provides an impressive suite of tools for tracking your email and SMS campaigns’ performance.

Best for

Klaviyo is ideal for e-commerce stores due to its seamless integrations with platforms like Shopify, WooCommerce, and Magento. Klaviyo also has powerful email and SMS marketing tools for e-commerce businesses that want to reach customers through both channels.

Pricing

Klaviyo has two pricing models: Email only and Email & SMS. The Email-only plan starts at $45 per month for up to 1500 contacts and 15,000 monthly email sends. The Email & SMS plan starts at $60 per month for up to 1500 contacts, 15,000 monthly email sends, and 1250 monthly SMS/MMS credits. There’s also a free plan for up to 250 contacts, though it’s very limited.


Constant Contact – Email Service like Mailchimp for Nonprofits 

Constant Contact is an all-in-one digital marketing platform that helps small businesses automate email marketing and SMS campaigns. While it’s a powerful solution for all types of companies, it’s customized for nonprofits and businesses planning growth via event marketing. 

constant_contact_logo

Key Features

  • Automated email and SMS campaigns;
  • Facebook and Instagram ads;
  • Autoresponder automation workflows;
  • Integrations to popular platforms such as SurveyMonkey, Jotform, and WordPress.

Constant Contact has many valuable features that make it a great alternative to MailChimp. You can set up SMS campaigns, create landing pages, and more. You can use Constant Contact to: 

  • Run email and SMS marketing campaigns;
  • Create eCommerce promotional campaigns for coupon codes, offers, payment collection, etc.
  • Create a website and landing pages; 
  • Manage social media posts and ads; 
  • Use an in-built template library for standardized branding, etc. 

It also helps you run autoresponder automation workflows to put all your lead generation and lead scoring efforts on auto-pilot. Besides open-source GitHub repositories and SDK, it supports integrations with popular marketing apps and platforms. 

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Why is Constant Contact a good Mailchimp alternative? 

  • It has high deliverability rates (97%, according to its website);
  • It’s easy to use with virtually no learning curve;
  • It has an intuitive drag-and-drop interface;
  • It seamlessly integrates with third-party applications.

Best for 

Nonprofit organizations, digital influencers, and businesses bullish on conducting events and nurturing visitors/leads/attendees to grow their operations. It has some solid integrations and social media support, making it ideal for anyone with a small team (or budget).  

Pricing  

Constant Contact has a tiered pricing model that allows you to pay as you grow. However, it has two unique pricing plans — email plan and email plus plan that supports all advanced marketing automation tools. The email-only plan starts at $9.99 per month for 500 subscribers, while the email-plus plan starts at $45 per month for the same number of subscribers. 

Constant Contact delivery report

Inbox (%)Spam (%)Lost (%)
79.14%16.79%4.07%
Source: Email Deliverability Report

Aweber – Best Mailchimp Alternative for Building Landing Pages 

Aweber is a powerful MailChimp alternative explicitly designed with small businesses in mind. The standout USP is that it allows you to create landing pages to help scale up your marketing efforts. 

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Key features

  • Integration to CRM and CMS such as Salesforce (via Zapier) and more;
  • Supports AMP emails; 
  • Automate email marketing campaigns;
  • Autoresponder campaigns, workflow sequences;
  • Landing page builder.

Aweber is known to provide strong support for AMP emails, making your campaigns more effective for mobile users. Additionally, Aweber has several features that help you attract and convert quality prospects and customers. These include email marketing campaigns, a landing page builder, email automation (autoresponder campaigns), e-commerce store pages, and web push notifications.

Aweber also supports deep integration to CRMs and content management systems (CMS) such as Salesforce (via Zapier), Elementor, WooCommerce, Etsy, and Shopify, making your life easier. You also get valuable support from its customer support team via live chat, email, or phone. 

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Why is Aweber a good Mailchimp alternative? 

  • It can integrate with Canva to quickly design and export high-quality graphics into your emails;
  • It provides pre-built automated campaigns that you can easily customize and launch with a few clicks;
  • It offers a full range of digital marketing solutions.

Best for

Aweber is great for businesses with many mobile subscribers and someone who doesn’t have a full-fledged website yet. If you’re a social media-based business based in India, Europe, or the UK, Aweber is great for you, too, as it integrates directly with Canva to save you time in designing or publishing posts on Instagram, Reddit, or other social media platforms. 

Pricing 

Aweber has a flexible, tiered pricing model that starts at $20 for 500 contacts. The actual cost of using Aweber depends on the number of subscribers, as it charges you based on the number of subscribers on your list. There is also a free plan that you can use for up to 500 subscribers, though it comes with several limitations. 

Aweber delivery report 

Inbox (%)Spam (%)Lost (%)
81.9%14.59%3.5%
Source: Email Deliverability Report

HubSpot — Best Mailchimp Alternative for Marketing Automation

HubSpot is a solid contestant in the Mailchimp alternatives list. It has an in-built CRM system that is useful if you’re in any business requiring advanced lead nurturing sequences and a complex sales funnel.

HubSpot-Logo

Key features

  • Powerful marketing automation capabilities;
  • Social media management;
  • Free CRM solution; 
  • Landing page and form builder; 
  • Ticketing (helpdesk operations to support clients and customers);
  • Contact list segmentation.

Hubspot comes with an enterprise-grade email marketing and CRM solution. You can manage everything — from sales to operations, marketing to CMS, from a single dashboard. 

Compared to Mailchimp, HubSpot is a solid email marketing automation solution that connects to other parts of your business. It lets you take a bird’s eye view of growth from a single dashboard. HubSpot’s shared inbox feature includes free tools for live chat, Facebook Messenger, chatbots, and team email. It also has a universal inbox that gives sales, marketing, and helpdesk teams one place to view, manage, and reply to all conversations, regardless of their messaging channel.

On top of everything, HubSpot also integrates instantly with Salesforce, Canva, WordPress, Zapier, Stripe, and thousands of other marketing suites. 

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Why is HubSpot a good Mailchimp alternative? 

  • It combines email marketing automation and a host of other flexible marketing tools with a powerful CRM;
  • It gives you granular control over your subscribers and how you manage them;
  • It helps you centrally manage your Facebook, Google, Instagram, and LinkedIn ad campaigns.

Best for

B2B businesses that need advanced lead nurturing sequences and greater transparency over revenue generation. The platform is costly for small businesses, making it more suitable for mid-market scaleups or enterprise businesses looking to scale their business to the next level. 

Pricing

HubSpot’s pricing plans start from $45 per month for up to 1000 contacts. Plus, it also limits some advanced automation features on lower plans. There’s a free 14-day trial, but that will only allow you to explore the basics of the marketing automation platform only. The actual costs of HubSpot are much higher than MailChimp, so only make a shift if you’re 100% confident. Else, look at other options.

Hubspot’s delivery report 

Inbox (%)Spam (%)Lost (%)
83.03%13.46%3.51%
Source: Email Deliverability Report

Newsletter Plugin — Similar to Mailchimp for WordPress (WP)

Newsletter Plugin is a dedicated plugin for WordPress websites that allows you to run newsletters and email campaigns directly from the WP dashboard. It’s analogous to matching Mailchimp on many fronts, like automatic campaigns based on new blog posts. 

newsletter-logo

Key features 

  • Easy to use drag and drop email composer;
  • Subscription spam check with IP blocklists;
  • Advanced targeting through segmentation;
  • SMTP-ready with tested compatibility for SMTP plugins like Post SMTP.

Compared to other equivalent MailChimp alternatives on this list, Newsletter Plugin is simpler and only compatible if you have a WordPress website. The plugin can be installed via your WP dashboard and help you manage subscriptions, set up automation, build an email list, create a visual email, etc. 

It also offers solid integrations with other marketing tools like Gravity Forms and Elementor and multiple email delivery connection options. With over 3M+ downloads, Newsletter is the perfect option for a WordPress blog looking to grow an email list and email marketing campaigns.

The Newsletter plugin also supports single and double opt-in verification and provides a privacy check box in line with the requirement for EU laws (GDPR) compliance.

newsletter_plugin_dashboard

Why is Newsletter Plugin a good Mailchimp alternative? 

  • You can send an unlimited number of newsletters;
  • It has intuitive content blocks that help you create sleek layouts easily;
  • You can add an external SMTP provider effortlessly to Newsletter Plugin. 

Best for

Newsletter Plugin is suitable for bloggers, WordPress website owners or anyone looking to run a newsletter. While it’s an excellent plugin, it’s unjustified to expect full-suite features like other cloud email automation platforms from a WordPress plugin. If you want basic automation and to maintain a list, this can be a great and affordable alternative to WordPress. 

Pricing

Newsletter Plugin has a free plan that offers limited features for the WordPress website. The premium plans start at $69 per year for a single website and $269 for agency plans. You can access all the premium add-ons when you sign up for a premium plan. 

Newsletter Plugin delivery report 

Inbox (%)Spam (%)Lost (%)
N/AN/AN/A

Sendinblue – Best Mailchimp Alternative with Unlimited Contacts

Sendinblue mainly aims at ecommerce store owners and startups and offers unlimited contacts across all its plans. It provides features to help you with email campaigns, SMS marketing, live chat, CRM, and marketing automation inside a single dashboard.

sendinblue_logo

Key features 

  • SMTP to send emails;
  • SMS marketing;
  • CRM functionality;
  • Landing page builder.

SendInBlue also offers support for SMS marketing and has a unique shared inbox feature. So, you can see all the conversations across channels with a single contact (subscriber) from a single screen. The good thing is that you’re not charged based on contacts but on the number of emails you send monthly. 

But SendInBlue needs more advanced reporting and analytics, especially on the lower plans. If you’re a data-hungry marketer or business owner, look for identical MailChimp alternatives. 

Sendinblue supports over 150+ integrations, including Typeform, Zoho apps, Shopify, and WordPress natively. In addition, it plugs into Node JS, Java, PHP, Python, and C# using API integrations.

mailchimp_alternatives

Why is SendInBlue a good Mailchimp alternative? 

  • It has a robust email deliverability infrastructure;
  • It has more features on the free plan;
  • It has transactional emails added to each plan.

Best for

SendInBlue is excellent for eCommerce store owners, agencies, supplier companies, real estate agents, and businesses that maintain many contacts. As you’re not charged for the number of contacts, it can be a great option if you keep adding subscribers to your list daily. 

Pricing 

Sendinblue offers a free plan that allows you to send up to 300 emails a day and has some feature restrictions. The premium plans start at $25 per month, which you can use for sending up to 20,000 emails monthly. There’s no restriction on the number of subscribers/contacts you can add to your account. 

SendInBlue delivery report 

Inbox (%)Spam (%)Lost (%)
80.04%14.87%4.29%
Source: Email Deliverability Report

SendPulse – Email Service Like MailChimp for Pipedrive Integration

SendPulse is a robust email marketing solution with many advanced features you won’t find on MailChimp. It allows you to manage every aspect of your business — CRM, signup forms, SMS marketing, email, automation, chats, etc. from a single dashboard. 

sendpulse_logo

Key features

  • Email & SMS marketing
  • Marketing automation and CRM
  • Integrates with several popular apps, including Opencart, WordPress, WooCommerce, Shopify, Zapier, Salesforce, and Slack.

SendPulse is primarily targeted to course creators and learning businesses. It also has an inbuilt visual builder to create online courses, conduct tests, issue certificates, and more. 

On top of its learning-oriented features, it allows you to create and manage your email campaigns, run chatbots across Instagram, WhatsApp, Telegram, meta, etc., and send push notifications. 

Sendpulse smoothly integrates with Laravel-based frameworks via APIs to send real-time push notifications, even to mobile users. Also, it integrates with several popular applications, including Pipedrive, Opencart, WordPress, WooCommerce, Shopify, Zapier, Salesforce, and Slack.

mailchimp_alternatives

Why is SendPulse a Good Mailchimp alternative? 

  • It has a simple user interface;
  • It offers a mobile responsive design;
  • Has an inbuilt learning and development module;
  • Supports web and mobile push notification campaigns;
  • It provides social media and landing page campaign management.

Best for 

Course creators, social media influencers, and businesses looking to nurture leads and grow their businesses through education-oriented content. The platform is even suitable for small businesses looking to engage their audience via chatbots on social media platforms. 

Pricing 

SendPulse allows you to send upto 15000 emails to 5000 subscribers for free on their free plan. But the plan has a few limitations. The premium plans start at $8 monthly for up to 500 subscribers. Though, they’re known to run seasonal promotions bringing down the price of paid plans to $6 per month, sometimes. 

SendPulse delivery report

Inbox (%)Spam (%)Lost (%)
76.83%18.08%5.09%
Source: Email Deliverability Report

Mailjet – Best Mailchimp Alternative for Drupal Integration

Mailjet is an easy-to-use platform for designing, sending, and monitoring email marketing campaigns, email newsletters, and automated emails. It natively integrates with eCommerce platforms like Drupal, making it an excellent alternative for eCommerce platforms. 

Key features  

  • Drag and drop editor to create beautiful emails; 
  • GDPR-compliant and ISO 27001 certified;
  • Supports over 80+ integrations, including WordPress, WooCommerce, Prestashop, Magento, and Google.

Its functional drag-and-drop editor allows you to create beautiful emails without a single line of code. In addition, it provides proper transactional email functionality and good reporting capabilities.

More importantly, Mailjet is GDPR-compliant and ISO 27001 certified, offering users the highest data security and privacy levels. This is governed by their overarching Data Processing Agreement (DPA), promising 100% compliance with EU Data Protection Laws.

Mailjet supports over 80+ integrations, including WordPress, WooCommerce, Prestashop, Magento, and Google. In addition, it supports API integration with PHP, Python, Node.js, Java, C#, Go, and Ruby-based frameworks.

mailchimp_alternatives

Why is Mailjet a good Mailchimp alternative? 

  • It has excellent deliverability;
  • It has a drag-and-drop editor for building responsive emails; 
  • Allows you to collaborate with team members in real time. 

Best for

Mailjet is suitable for eCommerce businesses running their operations on a platform like Drupal. As it integrates with many eCommerce and frontend frameworks, it’s a perfect companion for custom eComm platforms planning email campaigns natively. 

Pricing

Mailjet offers a free plan to send 200 emails daily with limited features. Its premium plans start at $15 monthly for up to 15,000 emails, with all features and functionalities needed to scale email marketing operations. 


ActiveCampaign – Best Mailchimp Substitute for Squarespace Integration

ActiveCampaign is a solid MailChimp alternative known for its robust marketing automation features and sales automation capabilities. If you run a Squarespace website or a B2B business looking to nurture leads through a long funnel, you should look at ActiveCampaign. 

ActiveCampaign_logo

Key features 

  • Robust sales automation features and capabilities; 
  • Supports powerful segmentation and personalization across social, email, messaging, chat, and text;
  • 850+ integrations, including Magento, Google advertising and Google Analytics, WordPress, Shopify, etc.

The platform is an excellent weapon in the arsenal of an eCommerce marketer or business owner. It helps you visualize your conversation funnel and check the probability of conversion too. Other sales automation features like contact scoring and deal win probability are also great for B2B use cases and businesses. 

With over 500+ pre-built automation recipes involving email marketing and CRM automation, ActiveCampaign is uniquely positioned as one of the most comparative Mailchimp competitors. It supports powerful segmentation and personalization across social, email, messaging, chat, and text.

In addition, it has 850+ integrations (including e-commerce integrations) that include Magento, Google advertising and Google Analytics, WordPress, WooCommerce, Salesforce, Calendly, Shopify, and Zapier.

mailchimp_alternatives

Why is ActiveCampaign a Good Mailchimp alternative? 

  • It has many advanced features and automation capabilities; 
  • Helps visualize the complete marketing and sales funnel; 
  • It has advanced automation and testing features for omnichannel campaigns across SMS, email, and website.

Best for

ActiveCampaign is best for high-ticket eCommerce and B2B businesses. Wherever you need to nurture your audience through a complex funnel and need complete visibility, you should look for ActiveCampaign against MailChimp, as it will give you greater control. 

Pricing

ActiveCampaign has a free plan for users to test its features and functionalities. However, the free plan comes with several limits and restrictions. The premium plan starts at $9 monthly for up to 500 subscribers. 

ActiveCampaign delivery report:

Inbox (%)Spam (%)Lost(%)
86.59%10.5%2.91%
Source: Email Deliverability Report

Cheaper Alternatives to Mailchimp

In an ideal world, no one would care about price tags. But unfortunately, we live in a world where it costs a lot to run a business. Therefore, if you’re looking to bring down costs and searching for a cheaper Mailchimp replacement, you’re likely, not alone. Maybe that’s the primary reason you’re here—to save money without compromising on a great feature set. So, here are a few cheaper alternatives to Mailchimp to save money on email marketing: 

Sender

We covered Sender above and shared how it’s an affordable MailChimp alternative. Apart from highly affordable monthly plans that start at $8 for up to 2500 subscribers, Sender also provides the best FREE forever plan that allows you to send up to 15,000 emails to 2,500 contacts for an eternity (lifetime) free of cost! 

Isn’t it great? Well, if you’re swooped already, hear more. This free plan is equally powerful and includes advanced automation unavailable with free plans from other email marketing tools.

  • Advanced automation workflows and SMS marketing features; 
  • Built-in drag-and-drop email builder and email marketing templates. 
  • Free forever plan that allows you to use all advanced features for up to 2500 subscribers; 
  • Cheap monthly plans start at just $8 per month. 

Still waiting to switch and migrate? Get your feet wet with the FREE forever plan and join us when you’re ready for supercharged email marketing campaigns that don’t break the bank!

Sendpulse

Sendpulse is another Mailchimp substitute you can consider. Their free plan allows you to send 15,000 emails but only to a maximum of 500 subscribers. The free plan also allows for one landing page per account, but no option to support segmentation and automation is also severely limited in quantity. 

If you really like the tool, consider going in for one of their monthly paid plans starting at a mere $6.4 per month for up to 500 subscribers, which is one of the things that’s good about this platform. Comparable to MailChimp on the features front, Sendpulse offers the following edge: 

  • A great free plan that allows sending up to 15000 emails per month to 500 subscribers; 
  • The affordable monthly cost for their premium plans allows using all the features; 
  • Amazing chatbot and web push functionality and features; 
  • Powerful learning module that allows you to create courses from the same platform. 

Benchmark Email

Benchmark is one of the underrated email programs that support email marketing campaigns, email automation, and landing pages and offers integrations with 1500+ popular services. 

Their free plan allows you to hold unlimited email contacts but limits the number of emails you can send out per month to 3500 emails. Their monthly premium plan starts from $9.99 for up to 500 subscribers. 

  • In-built AI tools to create contextual email content and achieve high deliverability rates; 
  • User-friendly and responsive email template library; 
  • Supports advanced conditional logic and marketing automation flows; 
  • A great free plan that allows you to store unlimited contacts. 

Alternatives to Mailchimp: Price & Feature Comparison Table

SenderMailchimpSendinblueConstant ContactAweberHubSpotNewsletter PluginSendPulseMailJetActiveCampaign
ContactsUp to 2 500Up to 2 000UnlimitedUnlimitedNot specifiedUp to 1,000 (free plan)Up to 1,000 (free plan)Up to 2,500 (free plan)Up to 200 (free plan)100 Contact (free plan)
EmailsUp to 15 000Up to 10 000Up to 900Up to 900Not specifiedUp to 2,000 (free plan)Not specifiedUp to 15,000 (free plan)Up to 6,000 (free plan)100 emails (Free plan)
Daily limits (Free account)UnlimitedUp to 2 000300300100 per day500 per dayNot specified
Support24/7 Live Chat + EmailEmail-only, first 30 daysEmail-onlyEmail-only24/7 Live Chat + EmailEmail and Live Chat (free plan)Email-onlyEmail and Live ChatEmail and Live ChatEmail and Live Chat
WordPress Integration“+”“+”“+”“+”“+”“+”“+”“+”“+”“+”
Email Automation“+”Basic“+”“+”“+”“+”Basic“+”“+”“+”
Email Templates Library“+”Basic“+”“+”“+”“+”“+”“+”“+”
Advanced Segmentation“+”BasicBasicBasic“+”“+”Basic“+”“+”“+”
Email Scheduling“+”“+”“+”“+”“+”“+”“+”“+”
Advanced Reporting“+”“+”Basic on Lower Plans“+”“+”“+”
Geography & device reporting“+”“+”“+”“+”“+”“+”“+”
Heat map reporting“+”
Advanced open & click stats.“+”“+”Basic on Lower PlansBasic“+”“+”“+”
Multi-user accessUnlimitedLimited on Lower PlansLimited on Lower Plans1Unlimited on Higher Plans3 usersYes3 Users
Pricing$8.33 per month for 2500 subscribers and upto 30k emails per month$9.36 per month for 500 subscribers and 5000 emails per month$25 per month for sending upto 20k emails/month (No restriction on subscribers)$9.99 per month for upto 500 contactsStarts from $20 for 500 contacts$45 per month for up to 1000 contacts (subscribers)$69 per year$6.40 / month for upto 500 subscribers$15/month for upto 15000 emails$9 per month for 500 subscribers

Key Takeaways: Mailchimp Alternatives

  • Always choose an email service provider that offers a flexible and affordable monthly pricing plan; 
  • Look for alternatives that will help you scale your email marketing operations with valuable features and automation; 
  • Never pick an alternative without looking at the migration cost and actual cost of monthly engagement; 
  • Plan to migrate to a service provider that can promise actual cost of operations and is transparent about monthly pricing plans. 

Frequently Asked Questions

Now that we’ve looked at the best alternatives to Mailchimp, let’s review some of the most frequently asked questions about Mailchimp.

What is Mailchimp?

Mailchimp is a popular email marketing solution that offers basic features and functionalities to start your email marketing operations. You can use Mailchimp to send emails, create basic landing pages and forms, and create simple, one-step automation. 

What are the Free Alternatives to Mailchimp?

Sender and Sendinblue offer generous free plans and are the best free alternatives to MailChimp. You can check their pricing plans on their websites. However, if you’re looking for a truly free alternative, you should pick Sender, as it offers a free forever plan for up to 2500 subscribers. 

Is Mailchimp a CRM?

No. Mailchimp is an email marketing solution. It doesn’t come with CRM functionality, but you can use it to manage your email list. 

How Much Does Mailchimp Actually Cost?

The actual cost of Mailchimp depends entirely on the number of subscribers you have and the emails you send them monthly. According to an estimate, MailChimp can charge you up to $79 if you have an email list of 10000 subscribers. 

What are Cheaper Alternatives to Mailchimp?

There are many cheaper alternatives to MailChimp. You can look at Sender, Sendpulse, and Benchmark Email. Each of these has a free plan and is quite affordable when it comes to monthly costs in contrast to MailChimp. 

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