15 Best Mailchimp Alternatives: Free & Paid Competitors

Feb 7, 2024 - By Camilla Mackeviciute

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Mailchimp might have been great for you at first. But you’ve outgrown it and are looking at similar programs now. Many Mailchimp rivals will give you more bang for your buck. 

In this article, we’ll cover all about other email services like Mailchimp — its rivals and competition, both free vs. paid, that will help you pick the best email service provider for your business. So stay with us to learn how these alternatives to Mailchimp can help save you thousands of dollars every year or earn your business more revenue!

Mailchimp Insights

Before we get to Mailchimp alternatives, let’s see the both sides of the coin:

Pros Cons
User-friendly interfaceLimited free plan
Comprehensive templatesSteep learning curve
Robust analyticsHigher cost at scale
Automation capabilitiesLimited advanced features
Integrates with many appsOccasional deliverability issues
Good customer support


As your subscriber list grows significantly, Mailchimp’s pricing can become relatively more expensive compared to other platforms. Additionally, some advanced features may require a higher-tier plan, which could be a consideration for businesses with specific requirements. Take a look:

PlanSubscribers limitEmails per monthPrice per monthFeatures included
FreeUp to 1,00012,000$0Basic email features, limited support
Essentials1,001 – 2,500UnlimitedStarts at $13All free features, live chat support, advanced features
Advanced2,501 – 5,000UnlimitedStarts at $20All growing business features, advanced automation, dedicated support
Premium5,001 and moreUnlimitedStarts at $350All advanced features, custom reporting, dedicated account manager

Why Consider Mailchimp Alternatives?

While Mailchimp remains a popular email marketing solution, many Mailchimp users complain about the lack of features, advanced automation workflows, and several other problems.

Here is why you should also consider looking at Mailchimp alternatives if you’re serious about email marketing: 

  • Lack of features. Mailchimp lacks critical features complementing email marketing, such as SMS messaging capabilities, advanced marketing automation, and A/B testing. As a result, you need to use other solutions to make the most out of email opportunities. Moreover, it has a complicated user interface, confusing many non-technical business owners;
  • Increasing costs. Mailchimp pricing starts at $34 monthly for 2,500 contacts. Compared to an email marketing tool like Sender, which has Free Forever, Standard, and Premium plans starting at $8 monthly for the same number of contacts, Mailchimp appears costly for its features;
  • Restrictive free plan. Mailchimp offers fewer features on the lower plans and has a limited Free version — it provides just basic segmentation, only one-step automation workflows, and allows fewer users overall;
  • Complicated user interface. With the increasing demand for user-friendly and intuitive design solutions, Mailchimp’s interface and workflow for the simplest tasks leave much to be desired. The templates are pretty basic, the UI is rudimentary, and the features are limiting, especially on lower plans;
  • Limited automation feature. Mailchimp allows users to send emails to only one list at a time. You can customize that email list, but you don’t have the choice of sending it to multiple subscriber lists simultaneously, defeating automation’s whole purpose in the first place.

Best MailChimp Alternatives in 2023

If you’ve been searching for the best email marketing services and apps like MailChimp, look no further. Here are Mailchimp rivals and contestants that will give you better results (and control) over your email marketing campaigns: 

Let’s look at each of these alternatives one by one. 

1. Sender — Best Mailchimp Alternative Ideal for Every Business

Best for:

  • Small and medium-sized businesses;
  • Ecommerce;
  • Non-profits.

Sender equips users with comprehensive tools and capabilities to enhance their digital marketing efforts. These include lead collection features, such as in-line and behavioral popups on websites, to capture valuable leads effectively. Additionally, the platform provides robust email and SMS campaign automation for activities like upselling, cross-selling, and follow-up campaigns to nurture and strengthen customer relationships.

Sender’s user-friendly drag-and-drop builder and library of customizable email templates make creating visually appealing and highly responsive emails easy. Advanced segmentation and audience management tools empower users to hyper-target and personalize their email and SMS campaigns, ensuring messages resonate with specific demographics, preferences, and behaviors.


Furthermore, Sender offers a drag-and-drop automation sequence builder with behavioral triggers and multi-step flow creation capabilities. This feature enables users to enhance their marketing automation efforts, effectively engage their audience, and guide them through their unique customer journeys.

The best part about Sender is that it’ll cost a fraction of MailChimp and give you greater control over your growth plans.

Sender Features

  • Automated email campaigns;
  • SMS marketing integration;
  • Advanced segmentation and personalization;
  • Detailed analytics and reporting;
  • Intuitive drag-and-drop email builder.

Pros & Cons

User-friendly interfaceNo landing page builder (yet)
High deliverability rates

Pricing & Free Plan

Free Plan$0/monthUp to 2,500 contacts and up to 15,000 emails/month
Standard Planstarts at $15/monthUp to 2,500 contacts and up to 30,000 emails/month
Professional Planstarts at $29/monthUp to 2,500 contacts and up to 60,000 emails/month

Sender’s Free Forever plan allows you to send up to 15,000 emails per month to a subscriber base of up to 2,500 contacts. This plan includes access to an intuitive drag-and-drop email builder, automation workflows and segmentation features, among other valuable tools.

2. Constant Contact — Email Marketing Software like Mailchimp for Nonprofits 

Best for:

  • Online retailers;
  • Marketing agencies;
  • Non-profits.

Constant Contact is an all-in-one digital marketing platform that helps small businesses automate email marketing and SMS campaigns. While it’s a powerful solution for all types of companies, it’s customized for nonprofits and businesses planning growth via event marketing. 

Constant Contact offers numerous valuable features, making it a compelling alternative to MailChimp. You can use Constant Contact to run effective email and SMS marketing campaigns, create engaging e-commerce promotions, design websites and landing pages, manage social media activities, and access a library of templates for consistent branding.

Furthermore, Constant Contact simplifies your marketing efforts by automating lead generation and lead scoring through autoresponder workflows. It also integrates seamlessly with various marketing apps and platforms and supports open-source GitHub repositories and SDK, ensuring a versatile and integrated marketing experience.


Constant Contact Features 

  • All-in-one digital marketing platform;
  • Automation of email marketing and SMS campaigns;
  • Website and landing page design capabilities;
  • Social media activity management;
  • Automation of lead generation and lead scoring through autoresponder workflows.

Pros & Cons

User-friendly interfaceLimited email automation capabilities
High email deliverability ratesHigher cost compared to some rivals
Comprehensive reporting and analyticsLimited customization options

Pricing & Free Plans

Lite$12 per monthUp to 500 contacts and 12x contact tier allowance; 
Standard $35 per month Up to 500 contacts & 12x contact tier allowance 
Premium$80 per month Up to 500 contacts and 24x contact tier allowance

3. Klaviyo — Best Alternative for SMS & Email Marketing Services

Best for:

  • Bloggers;
  • Freelancers;
  • Small businesses.

Klaviyo is a robust marketing platform for ecommerce store owners who want to build solid customer relationships, making it a great Mailchimp alternative. It’s also for enterprises that want to experiment with what works and what doesn’t when driving sales through omnichannel marketing campaigns across emails and SMS.

The full-featured marketing platform helps you build email-based customer experiences and connect with customers based on how they interact with your brand. Klaviyo also provides growth workshops for marketers, empowering them with the knowledge and skills required for success.

While it has powerful email marketing features, Klaviyo also offers solutions to build landing pages and signup forms. The platform has an intuitive design so that you spend less time learning and more time working on it. It also integrates with major e-commerce platforms like Shopify, WooCommerce, and BigCommerce.


Klaviyo Features

  • Advanced segmentation;
  • Automation workflows;
  • Integration with popular ecommerce platforms;
  • Detailed analytics and reporting;
  • Advanced A/B testing;
  • Customer profiles;
  • Forms and popup builder.

Pros & Cons

Advanced segmentation optionsSteeper learning curve
Strong integration with ecommerce platformsCan be expensive for large email lists
Powerful automation capabilitiesCan be complex to set up

Pricing & Free Plan

Free plan$0 per monthUp to 250 contacts and 500 emails per month;
Email$35 per monthUp to 500 contacts and 5,000 emails per month;
Email + SMS$60 per monthUp to 5,000 monthly emails + 1,250 SMS/MMS credits per month.

Klaviyo’s free plan offers a starting point with a monthly email send limit of 500, 150 free monthly SMS/MMS credits (plus applicable carrier fees), and email support for the initial 60 days.

4. AWeber — Alternative for Building Landing Pages

Best for:

  • Small and medium businesses;
  • Entrepreneurs;
  • Marketers.

Aweber is a powerful MailChimp alternative explicitly designed with small businesses in mind. The standout USP is that it allows you to create landing pages to help scale up your marketing efforts. 

Aweber is known to provide strong support for AMP emails, making your campaigns more effective for mobile users. Additionally, Aweber has several features that help you attract and convert quality prospects and customers. These include email marketing campaigns, a landing page builder, email automation (autoresponder campaigns), e-commerce store pages, and web push notifications.

Aweber also supports deep integration to CRMs and content management systems (CMS) such as Salesforce (via Zapier), Elementor, WooCommerce, Etsy, and Shopify, making your life easier. Its customer support team also provides valuable support via live chat, email, or phone. 


Aweber Features

  • Landing page builder;
  • Strong support for AMP emails;
  • Email automation (autoresponder campaigns);
  • E-commerce store page integration;
  • Web push notifications;
  • Comprehensive customer support.

Pros & Cons

Robust autoresponder functionalityOutdated templates
Integrates with many platformsLimited automation in lower plans
Easy to use drag-and-drop editorLess advanced reporting compared to competitors

Pricing & Free Plan

Free$0 per monthUp to 500 email subscribers (1 email list) & 3,000 emails per month; 
Lite $12.50 per month Up to 500 subscribers and unlimited emails; 
Plus$20 per month Up to 500 subscribers, unlimited emails, and unlimited automation flows; 
Unlimited$899 per month Everything unlimited. 

In AWeber’s free plan, you’ll get support for up to 500 subscribers, one email list and one email automation, and basic email support. However, it does not include features like custom segments and advanced analytics.

5. HubSpot — Best Mailchimp Alternative for Marketing Automation

Best for:

  • Small and medium businesses;
  • Startups;
  • Agencies.

HubSpot is a solid contestant in the Mailchimp alternatives list. It has an in-built CRM system that is useful if you’re in any business requiring advanced lead nurturing sequences and a complex sales funnel.

Hubspot comes with an enterprise-grade email marketing and CRM solution. You can manage everything — from sales to operations, marketing to CMS, from a single dashboard. 

Compared to Mailchimp, HubSpot is a solid email marketing automation solution that connects to other parts of your business. It lets you take a bird’s eye view of growth from a single dashboard. HubSpot’s shared inbox feature includes free tools for live chat, Facebook Messenger, chatbots, and team email. It also has a universal inbox that gives sales, marketing, and helpdesk teams one place to view, manage, and reply to all conversations, regardless of their messaging channel.

On top of everything, HubSpot also integrates instantly with Salesforce, Canva, WordPress, Zapier, Stripe, and thousands of other marketing suites. 


HubSpot Features

  • In-built CRM system;
  • Unified management of sales, operations, marketing, and CMS;
  • Comprehensive email marketing automation;
  • Shared inbox with tools for live chat, Facebook Messenger, chatbots, and team email;
  • Instant integration with other marketing suites.

Pros & Cons

Comprehensive all-in-one platformCan be expensive, especially at higher tiers
Seamless integration with CRMSteeper learning curve for beginners
Extensive and flexible reporting toolsSome features may be too complex for small businesses

Pricing & Free Plan

Free$0 per month— 
Starter$18 per month Up to 1,000 subscribers and 5x tier contact limit for email sends; 
Professional $800 per month Up to 2,000 subscribers and 10x tier contact limit for email sends; 

HubSpot’s free plan includes 2,000 email sends monthly with HubSpot branding and free tools for marketing, sales, service, CMS, operations, and commerce.

6. GetResponse – Best Email Marketing Tool for Sales Funnels 

Best for:

  • Small and medium businesses;
  • Online entrepreneurs;
  • Marketers.

GetResponse is a versatile email marketing platform designed to meet modern business demands with innovative features. Its standout feature, “Autofunnel,” streamlines end-to-end marketing funnel creation, encompassing landing pages, webinars, and seamless payment integration.

In addition to its email marketing capabilities, GetResponse seamlessly integrates with popular ecommerce platforms such as WooCommerce and offers support for content management systems like WordPress.

Noteworthy features include the ability to host webinars and create conversion funnels. GetResponse also stands out with multilingual support, a multimedia center featuring stock photos, and QR code generation, enhancing its versatility and usability.


GetResponse Features

  • A/B Testing
  • Email analytics
  • Marketing automation workflows
  • Ecommerce integration
  • Behavioral targeting
  • CMS integration

Pros & Cons

Wide range of featuresInterface can be complex for beginners
Good automation and segmentationLimited templates for landing pages
Competitive pricingSome features lack depth compared to specialized tools

Pricing & Free Plan

Email marketing$12 per monthUp to 1,000 contacts, unlimited monthly email sends
Marketing automation$40 per monthUp to 1,000 contacts, unlimited monthly email sends
Ecommerce marketing$78 per monthUp to 1,000 contacts, unlimited monthly email sends

GetResponse doesn’t have a free plan but offers a 30-day free trial.

7. Brevo (Sendinblue) — Best Mailchimp Alternative for Ecommerce

Best for:

  • Freelancers;
  • Entrepreneurs;
  • Startups.

Brevo (formerly Sendinblue) mainly aims at ecommerce store owners and startups and offers unlimited contacts across all its plans. It provides features to help you with email campaigns, SMS marketing, live chat, CRM, and marketing automation inside a single dashboard.

Brevo also offers support for SMS marketing and has a unique shared inbox feature. So, you can see all the conversations across channels with a single contact (subscriber) from a single screen. The good thing is that you’re not charged based on contacts but on the number of emails you send monthly. 

But the solution needs more advanced reporting and analytics, especially on the lower plans. If you’re a data-hungry marketer or business owner, look for identical MailChimp alternatives. 

Brevo supports over 150+ integrations, including Typeform, Zoho apps, Shopify, and WordPress natively. In addition, it plugs into Node JS, Java, PHP, Python, and C# using API integrations.


Brevo Features

  • Email and SMS marketing;
  • Advanced marketing automation;
  • Transactional emails
  • Signup forms builder;
  • Detailed reporting
  • Facebook Ads management with budget control and performance tracking;

Pros & Cons

Competitive pricingLimited templates and design options
Easy-to-use platformSlower customer support response times
Good automation and segmentationEmail sending speeds can be slow

Pricing & Free Plans

Free$0 per month Unlimited contacts and up to 300 emails per day;  
Starter$25 per month Unlimited contacts and up to 20,000 emails per month; 
Business$65 per month Unlimited contacts and up to 20,000 emails per month + marketing automation features 

Brevo’s free plan includes unlimited contacts, the ability to send up to 300 emails per day, customizable email templates, a user-friendly drag & drop editor, and support for transactional emails, SMS, and WhatsApp campaigns.

8. SendGrid — Email Marketing Platform with SMTP Feature 

Best for:

  • Event management companies; 
  • Educational institutions;
  • Nonprofits.

SendGrid is a powerful email marketing service promising amazing deliverability to ensure your emails land in your subscriber’s inbox. It’s designed primarily as an integration API and lets you send up to 100 emails a day on a free account. 

SendGrid’s core strength lies in its exceptional deliverability rate, making it a reliable choice for sending bulk emails without fretting about them landing in spam folders. It comes with integrated email tests, spam testing, and email validation features, significantly enhancing your email delivery success rates by enabling you to test and optimize your emails before hitting send​. 

Its API-centric nature makes it an adaptable solution for developers wanting to integrate email functionality into their apps or websites. Besides, it offers a user-friendly drag-and-drop editor, email automation builders, and reporting dashboards for a comprehensive email marketing experience​. 


SendGrid Features

  • Exceptional deliverability rate;
  • Integration API for developers;
  • Email tests;
  • Spam testing;
  • Email validation;
  • Drag-and-drop editor.

Pros & Cons

Scalability for large volumesComplex for beginners
Strong deliverability ratesLimited email design tools
Detailed analyticsCan become expensive at higher volumes

Pricing & Free Plans

Free$06,000 emails/month, 2,000 subscribers
Basic$15/month50,000 – 100,000 emails/month, 7,000 subscribers
Advanced$60/month100,000 – 1.5 million emails/month, 15,000 subscribers

SendGrid has a free plan that allows sending 6,000 emails/monthly to up to 2,000 subscribers.

9. Mailjet — Best Alternative for Transactional Emails

Best for:

  • Non-profits;
  • Marketing agencies;
  • Media and publishing companies.

Mailjet is an easy-to-use platform for designing, sending, and monitoring email newsletters and automated email campaigns. It natively integrates with ecommerce platforms like Drupal, making it an excellent alternative for ecommerce platforms. 

Its functional drag-and-drop editor allows you to create beautiful emails without a single line of code. In addition, it provides proper transactional email functionality and good reporting capabilities.

More importantly, Mailjet is GDPR-compliant and ISO 27001 certified, offering users the highest data security and privacy levels. This is governed by their overarching Data Processing Agreement (DPA), promising 100% compliance with EU Data Protection Laws.

Mailjet supports over 80+ integrations, including WordPress, WooCommerce, Prestashop, Magento, and Google. In addition, it supports API integration with PHP, Python, Node.js, Java, C#, Go, and Ruby-based frameworks.


Mailjet Features

  • Drag-and-drop editor;
  • GDPR-compliant and ISO 27001 certified;
  • Supports over 80+ integrations, including WordPress, WooCommerce, Prestashop, Magento, and Google.

Pros & Cons

Affordable pricingLimited integrations
User-friendly interfaceBasic automation features
Reliable email deliverabilityLess advanced reporting compared to competitors

Pricing & Free Plan

Free$0 per monthUnlimited contacts and up to 6,000 emails per month; 
Essential$15 per month Unlimited contacts and up to 15,000 emails per month; 
Premium$25 per month Unlimited contacts and up to 15,000 emails per month + marketing automation; 

MailerJet’s free plan includes the ability to send up to 6,000 emails per month, manage up to 1,500 contacts, and access features such as APIs, SMTP Relay, and Webhooks.

10. ActiveCampaign — Email Marketing Service with Advanced Analytics

Best for:

  • Content creators;
  • Small to midsize businesses
  • Service-based businesses.

ActiveCampaign is a solid MailChimp alternative known for its robust marketing automation features and sales automation capabilities. If you run a Squarespace website or a B2B business looking to nurture leads through a long funnel, you should look at ActiveCampaign. 

The platform is an excellent weapon in the arsenal of an ecommerce marketer or business owner. It helps you visualize your conversation funnel and check the probability of conversion too. Other sales automation features like contact scoring and deal win probability are also great for B2B use cases and businesses. 

With over 500+ pre-built automation recipes involving email marketing and CRM automation, ActiveCampaign is uniquely positioned as one of the most comparative Mailchimp competitors. It supports powerful segmentation and personalization across social, email, messaging, chat, and text.

In addition, it has 850+ integrations (including e-commerce integrations) that include Magento, Google advertising and Google Analytics, WordPress, WooCommerce, Salesforce, Calendly, Shopify, and Zapier.


ActiveCampaign’s Features

  • Advanced contact segmentation;
  • Automation workflows;
  • CRM with sales automation;
  • Dynamic content;
  • Event tracking;
  • A/B testing.

Pros & Cons

Advanced automation capabilitiesCan be complex for beginners
Comprehensive CRM integrationHigher cost compared to some rivals
Strong segmentation and personalization optionsLimited template designs

Pricing & Free Plan

Lite$29/monthUp to 1,000 subscribers
Plus$49/monthUp to 1,000 subscribers
Professional$149/monthUp to 2,500 subscribers
Enterprise$259/monthUp to 2,500 subscribers

ActiveCampaign doesn’t have a free plan but offers a 14-day free trial.

11. Flodesk — Best Email Builder and Beautiful Templates

Best for:

  • Small to medium-sized businesses; 
  • Service-based businesses;
  • Ecommerce businesses.

Flodesk is a powerful email marketing platform that has a generous pricing model. For a flat monthly fee, it offers an email marketing solution with unlimited contacts, emails, forms, landing pages, etc. 

Flodesk promotes itself as an integrated solution that can promise a seamless experience for the end user. This means all your landing pages, emails, and checkout pages will offer a standardized user experience. There are in-built tools to nurture prospects and drive checkouts using an advanced yet easy-to-use automation builder. 

Flodesk Features

  • Intuitive design interface;
  • A vast library of templates;
  • Advanced segmentation;
  • Workflow automation;
  • Form builders;
  • Brand consistency options.

Pros & Cons

User-friendly interfaceLimited advanced features
Unlimited subscribers and emailsBasic analytics
High-quality templatesLimited automation capabilities

Pricing  & Free Plan

Email$38/monthNo email or subscribers limit
Email + checkout$64/monthNo email or subscribers limit

Flodesk doesn’t have a free plan or trial that allows sending emails.

Also read: 15 Free Email Template Builders (HTML + Drag-and-Drop Editor)

12. Newsletter Plugin — Best Alternative for WordPress (WP) Users

Best for:

  • WordPress users;
  • Content-based businesses;
  • Educational institutions.

Newsletter Plugin is a dedicated plugin for WordPress websites that allows you to run newsletters and email campaigns directly from the WP dashboard. It’s analogous to matching Mailchimp on many fronts, like automatic campaigns based on new blog posts. 

Compared to other equivalent MailChimp alternatives on this list, Newsletter Plugin is simpler and only compatible if you have a WordPress website. The plugin can be installed via your WP dashboard and help you manage subscriptions, set up automation, build an email list, create a visual email, etc. 

It also offers solid integrations with other marketing tools like Gravity Forms and Elementor and multiple email delivery connection options. With over 3M+ downloads, Newsletter is the perfect option for a WordPress blog looking to grow an email list and email marketing campaigns.

The Newsletter plugin also supports single and double opt-in verification and provides a privacy check box in line with the requirement for EU laws (GDPR) compliance.


Newsletter Plugin Features

  • Subscription form creation;
  • List management;
  • Automated newsletters;
  • Statistics and reports;
  • Customizable widgets;
  • SMTP support;
  • Extensions and add-ons.

Pros & Cons

Easy integration with websitesComplexity for beginners
Advanced segmentation and personalizationLimited features in free versions
Automation and schedulingDeliverability issues

Pricing & Free Plan

BasicFreeBasic features with no autoresponder, detailed analytics, etc.
Blogger$69 per monthAll features for 1 website;
Agency$269 per monthAll features for up to 3 websites.

Newsletter Plugin has a free plan with very limited features.

13. ConvertKit — Good for Professional Creators and Bloggers

Best for:

  • Content creators; 
  • Bloggers;
  • Online course creators.

ConvertKit is an email marketing solution for creators, bloggers, and influencers. It has all the features you need to grow and monetize your audience.  

With ConvertKit, you’re not just blasting emails into an empty void. You can personalize each campaign based on the actions your audience takes. The tag and segment feature makes sure each message hits home. And guess what? It’s a lifesaver when it comes to planning personalized communications.

As for design, you get a library of minimalist, distraction-free designs for both emails and landing pages. Easily tweak them with a drag-and-drop editor to fit your vibe.


ConvertKit Features

  • Segmentation and tagging;
  • Customizable sign-up forms and landing pages;
  • Email broadcasts;
  • Subscriber management;
  • Advanced reporting and analytics;
  • Deliverability optimization.

Pros & Cons

Easy-to-use interfaceHigher cost compared to some competitors
Advanced automation featuresLimited design options for emails
Excellent segmentation and personalizationNot as feature-rich as some advanced platforms

Pricing & Free Plan

Free$0/monthUp to 1,000 subscribers and unlimited emails
Creator$9/monthUp to 300 subscribers and unlimited emails
Creator Pro$25/monthUp to 300 subscribers and unlimited emails

ConvertKit’s free plan allows you to send unlimited emails to up to 1,000 subscribers. However, it doesn’t include email automation.

14. DRIP — Affordable Email Marketing Service

Best for:

  • Small to medium-sized businesses; 
  • Information product creators;
  • B2B companies.

Drip is a user-friendly omnichannel marketing platform that helps businesses engage their audience. Drip’s automated marketing extends to omnichannel communication across email, website, and SMS, making it a solid choice for ecommerce businesses. 

Unlike MailChimp, Drip digs deeper when it comes to engagement. It’s not just about sending emails; it’s about making real connections. You can craft personalized messages based on customer actions and preferences, thanks to segmentation. And yes, it tracks everything, from clicks to conversions, across different channels.

Plus, Drip’s user-friendly interface makes it easy to design emails and popup forms. You can also segment your list based on customer behavior and engagement to create personalized campaigns. There’s also a deep analytics dashboard to monitor all your campaigns across multiple channels. 


DRIP features

  • Multichannel marketing;
  • CRM for ecommerce;
  • Workflow automation;
  • Detailed analytics and reporting;
  • Customizable forms and pop-ups.

Pros & Cons

Advanced automation capabilitiesHigher cost compared to some alternatives
Detailed segmentation and personalizationSteeper learning curve
Comprehensive analytics and reportingLimited template design options

Pricing & Free Plan

Basic$39/monthUp to 2,500 subscribers, unlimited emails sends

There’s no free plan, but there’s a 14-day free trial.

15. Omnisend – Best Alternative for Web Push Notifications

Best for: 

  • Ecommerce businesses;
  • Retailers;
  • Small businesses.

Omnisend is a robust email and SMS marketing platform tailored to empower ecommerce stores to maximize their sales, enhance brand presence, and foster long-lasting customer relationships. Specializing in ecommerce, Omnisend offers a comprehensive suite of features seamlessly integrated within automation workflows, including email, SMS, and web push notification campaigns.

What sets Omnisend apart is its dedication to ecommerce, demonstrated through conversion-focused automation and segmentation options. It excels in integrations, particularly with Shopify, and supports various other ecommerce platforms like BigCommerce, WooCommerce, Volusion, PrestaShop, and Magento.

Additionally, Omnisend provides precise email list segmentation based on granular data, enabling businesses to target specific customer groups effectively. Furthermore, it offers modern landing page templates and includes SMS marketing as part of its package, making it a comprehensive and valuable alternative for businesses in the ecommerce sphere.


Omnisend Features

  • Segmentation & personalization;
  • Email analytics;
  • A/B testing;
  • SMS marketing;
  • Transactional emails;
  • Remarketing Audiences (Google Ads, Facebook Ads).

Pros & Cons

Easy integration with ecommerce platformsMay require more technical know-how for advanced features
Advanced segmentation and personalization optionsComplexity can be overwhelming for beginners
Robust automation featuresLimited customization options in free plan

Pricing & Free Plan

Free Plan$0/monthUp to 250 contacts and up to 500 emails/month
Standard Plan$16/monthUp to 500 contacts and up to 6,000 emails/month
Pro Plan$59/monthUp to 2,5000 contacts and unlimited emails

Omnisend’s Free plan allows you to send up to 500 emails monthly to 250 contacts.

Best Free Mailchimp Alternatives

In an ideal world, no one would care about price tags. But unfortunately, we live in a world where it costs a lot to run a business. Therefore, if you’re looking to bring down costs and searching for a cheaper Mailchimp replacement, you’re likely, not alone. Maybe that’s the primary reason you’re here—to save money without compromising on a great feature set. So, here are a few cheaper alternatives to Mailchimp to save money on email marketing: 

Sender — Most Generous Free Plan

We covered Sender above and shared how it’s an affordable MailChimp alternative. Apart from highly affordable monthly plans that start at $8 for up to 2500 subscribers, Sender also provides the best FREE forever plan that allows you to send up to 15,000 emails to 2,500 contacts for an eternity (lifetime) free of cost! 

Isn’t it great? Well, if you’re swooped already, hear more. This free plan is equally powerful and includes advanced automation unavailable with free plans from other email marketing tools.

  • Advanced automation workflows and SMS marketing features; 
  • Built-in drag-and-drop email builder and email marketing templates. 
  • Free forever plan that allows you to use all advanced features for up to 2500 subscribers; 
  • Cheap monthly plans start at just $8 per month. 

Still waiting to switch and migrate? Get your feet wet with the FREE forever plan and join us when you’re ready for supercharged email marketing campaigns that don’t break the bank!


Sendpulse is another Mailchimp substitute you can consider. Their free plan allows you to send 15,000 emails but only to a maximum of 500 subscribers. The free plan also allows for one landing page per account, but no option to support segmentation and automation is also severely limited in quantity. 

If you really like the tool, consider going in for one of their monthly paid plans starting at a mere $6.4 per month for up to 500 subscribers, which is one of the things that’s good about this platform. Comparable to MailChimp on the features front, Sendpulse offers the following edge: 

  • A great free plan that allows sending up to 15000 emails per month to 500 subscribers; 
  • The affordable monthly cost for their premium plans allows using all the features; 
  • Amazing chatbot and web push functionality and features; 
  • Powerful learning module that allows you to create courses from the same platform. 

Benchmark Email

Benchmark is one of the underrated email programs that support email marketing campaigns, email automation, and landing pages and offers integrations with 1500+ popular services. 

Their free plan allows you to hold unlimited email contacts but limits the number of emails you can send out per month to 3500 emails. Their monthly premium plan starts from $9.99 for up to 500 subscribers. 

  • In-built AI tools to create contextual email content and achieve high deliverability rates; 
  • User-friendly and responsive email template library; 
  • Supports advanced conditional logic and marketing automation flows; 
  • A great free plan that allows you to store unlimited contacts. 

MailChimp Alternatives Compared: Price & Feature Table

SenderMailchimpConstant ContactKlaviyoAweberHubSpotGetResponseBrevo (Sendinblue)SendGridMailJetActiveCampaignFlodeskNewsletter PluginConvertKitDRIPOmnisend
ContactsUp to 2,500Up to 2,000UnlimitedUp to 250 (free plan)Not specifiedUp to 1,000 (free plan)Up to 1,000UnlimitedNot specifiedUp to 200 (free plan)100 Contact (free plan)UnlimitedUp to 1,000 (free plan)Up to 1,000 subscribers (Free Plan)Up to 2,500 (Starter Plan)Up to 250 subscribers (Free Plan)
EmailsUp to 15,000Up to 10,000Up to 900Up to 500Not specifiedUp to 2,000 (free plan)UnlimitedUp to 900Up to 50,000Up to 6,000 (free plan)100 emails (Free plan)UnlimitedNot specifiedUnlimitedUp to 500
Daily limits (Free account)UnlimitedUp to 2,000300100 per day500 per day300100 per dayNot specifiedNot specifiedNot specifiedNot specified
Support24/7 Live ChatEmail-only, first 30 daysEmail-only24/7 Live Chat + Email24/7 Live Chat + EmailEmail and Live Chat (free plan)24/7 Live Chat + EmailEmail-onlyEmail and Live ChatEmail, Social, Phone & Chat SupportEmail and Live ChatEmail SupportEmail-onlyEmail SupportEmail Support24/7 Live Chat + Email
WordPress Integration++++++++++++++++
Email Automation+Basic++++++++++Basic++Basic
Email Templates Library+Basic+++++++++++++
Advanced Segmentation+BasicBasic++++Basic+Basic++BasicBasic+Basic
Email Scheduling++++++++++++++
Advanced Reporting+++Basic on Lower Plans++++Basic+Basic
Geography & device reporting++++++++
Heat map reporting+
Advanced open & click stats++Basic on Lower Plans++++Basic++
Multi-user accessUnlimitedLimited on Lower Plans1N/AUnlimited on Higher Plans1Limited on Lower Plans1; up to 1,000 on Pro and Higher PlansYes3 UsersLimited on Lower Plans
Pricing$15 per month for 2,500 subscribers and up to 30K emails per month$9.36 per month for 500 subscribers and 5,000 emails per month$12 per month for up to 500 contacts$20 per month for up to 500 contactsStarts from $12.50 for up to 500 contacts$18 per month for up to 1,000 contacts$12 per month for up to 1,000 contacts$25 per month for sending up to 20K emails/month (No restriction on subscribers)$15/month up to 1,000 contacts$15/month for up to 15K emails$29 per month for 500 subscribers$35 per month up to 14K subscribers$79 per year$9 per month for up to 300 subscribers$39 per month for up to 2,500 subscribers$39 for up to 2,500 contacts

Key Takeaways

When searching for a Mailchimp alternative, you must test as many tools as you can get hands-on. This will give you a broad perspective of what’s available. Also, remember the following:

  • Always choose an email service provider that offers a flexible and affordable monthly pricing plan; 
  • Look for alternatives that will help you scale your email marketing operations with valuable features and automation; 
  • Never pick an alternative without looking at the migration cost and actual cost of monthly engagement; 
  • Plan to migrate to a service provider that can promise actual cost of operations and is transparent about monthly pricing plans. 

Mailchimp Alternatives FAQs

Now that we’ve looked at the best alternatives to Mailchimp, let’s review some of the most frequently asked questions:

What is better than Mailchimp?

There are many great alternatives to MailChimp. However, what’s better for your case might be individual, as it depends on the features you’re looking for in email marketing tools and pricing. If you cannot decide, Sender offers a feature-rich package for an affordable price.

What features are important in a Mailchimp alternative?

When searching for an alternative to Mailchimp, seeking out specific functionalities that can enhance your ability to create and oversee successful email marketing campaigns is essential. Here are key attributes to consider when evaluating email marketing software:

  1. Intuitive drag-and-drop editor: Look for a drag-and-drop editor that doesn’t require coding or design expertise. This feature simplifies customizing emails and ensures they look visually appealing.
  2. Template library: A robust library of pre-designed templates tailored to different industries and use cases can save you valuable time and effort by offering a starting point for your email designs.
  3. Split testing (A/B testing): The ability to conduct split testing on various email elements, including subject lines and content, lets you determine the most effective versions for improved open and click-through rates.
  4. Email automation: Effective email marketing software should provide powerful automation tools, including autoresponders, email scheduling, and the creation of automated customer journeys triggered by user behavior or specific events.
  5. Landing page builder: An excellent email marketing solution should include a builder to craft custom campaign landing pages. Landing pages are critical in converting subscribers by offering a focused and tailored experience.
  6. Seamless integration with third-party tools: Look for the ability to connect with other software programs such as CRM systems, e-commerce platforms, and social media management tools. This streamlines your workflow and enhances the overall effectiveness of your marketing efforts.
  7. Advanced segmentation: Advanced segmentation tools empower you to divide your email list into smaller, more targeted groups based on specific criteria such as demographics, interests, or past behavior. This enables you to deliver more relevant and personalized content, increasing engagement rates.
  8. Comprehensive analytics and reporting: Robust reporting features are crucial for monitoring the performance of your email campaigns. The software should offer in-depth analytics on metrics like open rates, click-through rates, conversions, and other essential data, enabling data-driven decision-making and optimizing marketing strategies.

How much does Mailchimp actually cost?

Mailchimp’s pricing varies depending on your subscriber count, monthly email volume, and available features. For instance, you can send up to 1,000 emails per month to a maximum of 500 subscribers, but this comes with limitations on reporting, analytics, and available email templates. For a monthly fee of $13, you can expand your reach to 5,000 emails sent to up to 1,000 subscribers, although certain feature limitations still apply.

What are cheaper alternatives to Mailchimp?

There are a few cheaper alternatives to Mailchimp, the most notable of which are Sender, GetResponse, SendGrid, and Omnisend. However, while more affordable, these alternatives do not necessarily offer the same features as Mailchimp.

What are the disadvantages of using Mailchimp?

Mailchimp has drawbacks, such as restricted customization options in its free plan, the absence of built-in ecommerce capabilities, and a lack of industry-specific templates. Furthermore, some users might perceive Mailchimp’s pricing model as less competitive when compared to alternatives that offer more extensive features.

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