9 ActiveCampaign Alternatives That Actually Work (2025)

ActiveCampaign is a solid marketing automation software option, but it’s not the only player in the digital marketing game. Whether you’re on the hunt for the best tools for small business marketing or you need a cheaper replacement for ActiveCampaign, plenty of other options can help you achieve those marketing goals.

Let’s explore and compare nine awesome ActiveCampaign alternatives.

Why Consider ActiveCampaign Alternatives?

ActiveCampaign is decent, but it’s not for everyone. You might be on the hunt for budget-friendly alternatives or find its interface as welcoming as a tax audit. Maybe you need specific features ActiveCampaign lacks or want a platform that speaks your industry’s language. 

Here are the most common reasons for exploring top-rated alternatives to ActiveCampaign:

• Complexity. ActiveCampaign’s interface is often considered difficult to learn and navigate, even for experienced marketers. (Gartner) 
• Price hikes. Users report sudden price increases and broken pricing agreements, leaving them feeling frustrated and misled. (Reddit user)
• Poor support. Once praised for excellent customer service, users now complain of slow response times and unhelpful support staff. (G2 reviewer)
• Cumbersome automation. Editing email sequences within automations is time-consuming and inefficient, driving users towards platforms with more streamlined workflows. (FluentCRM)

Pros and Cons of ActiveCampaign

Pros:

• Powerful behavioral automation. Trigger targeted campaigns based on real-time user actions, helping to boost engagement and conversions;
• In-depth performance tracking. Advanced analytics tools provide clear, actionable insights to refine your strategy and measure ROI effectively.
• Top-tier CRM integration. Integrates effortlessly with leading CRM platforms to simplify contact management and enable precise audience targeting;
• Extensive Template Library. Provides a wide selection of professionally designed templates to speed up and enhance the email creation process.

Cons:

• Complicated automation setup. Building automated workflows can be difficult to navigate and more time-intensive than with competing platforms;
• Clunky interface. The design and layout may feel unintuitive, especially for newcomers, making initial setup more challenging;
• Predatory pricing plan. Pricing increases rapidly with usage, and many key features are only accessible on more expensive plans.

Best ActiveCampaign Alternatives in 2025

ActiveCampaign Alternatives — Quick Comparison

So, what’s similar to ActiveCampaign? Or even better? Well, let’s compare alternatives with better features and pricing:

9 Best ActiveCampaign Alternatives Compared

Need a new email marketing platform but feeling overwhelmed by all the comparable choices? Tons of ActiveCampaign competitors are out there, each with unique key features and pricing plans. 

From budget-friendly email software options to those brimming with advanced features, we’ll break down the best alternative email marketing tools to find your perfect match. 

Sender — Best for Effective Automation & Email Campaigns

Sender is the reliable friend who always delivers. This platform is all about streamlined email automation tools and creating email campaigns that pack a punch. If you want maximum impact without the complexity, Sender’s got your back.

Customer experience ratings:

• Capterra: 4.7 /5.0 
• Trustpilot: 4.8 /5.0
• Shopify: 4.6 /5.0

Pricing: Starts at $8/month | Free plan available

Sender’s drag-and-drop editor makes building beautiful, mobile-friendly emails a walk in the park. Its automation workflows help you create personalized email campaigns, triggered by specific user behavior, so you can nurture leads like a pro.

Its analytics dashboard is refreshingly straightforward, giving you clear insights into what’s working and what needs tweaking. All in all, Sender is a user-friendly and robust platform fit for businesses of all sizes.

Key features

• Advanced segmentation. Target the right people at the right time by segmenting based on demographics, behavior, and more;
• Automation’s A/B testing. Test subject lines, CTAs, and layouts to find winning combinations and optimize performance;
• GDPR-compliant campaigns. Data privacy regulations can be a headache. Sender makes it easy to stay compliant with built-in features.

Use Cases by Industry

Sender is a flexible email marketing solution that works well across a variety of industries. Its powerful features help automate lead-nurturing workflows, deliver personalized marketing, and boost customer engagement.

By combining multi-channel marketing, Sender also offers a unified approach that strengthens your messaging and helps you get more out of your campaigns. This multi-channel strategy can lead to better results, not to mention a higher ROI.

• SaaS companies. Tap into detailed analytics to monitor user behavior, automate onboarding emails, and win back users with targeted re-engagement messages.
• Ecommerce stores. Automate personalized product suggestions, cart abandonment reminders, and follow-up emails after purchases. 
• Nonprofits. Use targeted email and SMS campaigns to engage donors, share impact stories, and promote upcoming initiatives. Automate thank-you messages, donation reminders, and volunteer outreach.

Sender vs. ActiveCampaign

Sender focuses on providing user-friendly and affordable tools for all email marketing needs. It’s a great starting point for small businesses or those with simpler needs. However, if you’re looking for more advanced features like CRM integration to manage customer relationships, ActiveCampaign takes the lead.

GetResponse — Best for Full-Suite Marketing Automation

GetResponse is your one-stop shop for advanced marketing automation. But that’s far from all. From email automation and landing pages builder to conversion funnels and webinars, this platform has all the bells and whistles.

Customer experience ratings:

• Capterra: 4.2 / 5.0
• Trustpilot: 4.0 / 5.0
• Shopify: 3.8 / 5.0

Pricing: Starts at $13/month | Free plan available

GetResponse’s intuitive interface makes navigating its extensive feature set surprisingly easy. It has a single drag-and-drop builder for both emails and landing pages, so you can maintain brand consistency across all your campaigns.

Plus, its advanced automation tools let you build complex workflows that guide users through the entire email marketing journey, allowing you to optimize customer journeys for maximum impact.

Key features

• Webinar hosting. Connect with your audience in real-time using GetResponse’s built-in webinar platform. No need to juggle multiple tools;
• Conversion funnels. Easily build sales funnels that guide leads toward purchase with automated email sequences and dedicated landing pages;
• Lead scoring tools. Prioritize your hottest leads based on their engagement and behavior.

Use Cases by Industry

The great thing about GetResponse is that no matter what industry you’re in, this email marketing platform offers an all-in-one solution for your goals. You can launch email campaigns, build unlimited landing pages, host webinars to engage your audience, and set up advanced automation workflows — all without needing a stack of different tools.

• Course creators. Launch and market your online courses with ease, deliver content to students through automated emails, and keep communication flowing smoothly.
• Coaches and consultants. Attract potential clients by hosting webinars, build trust through value-packed email sequences, and showcase your services using GetResponse’s compact marketing toolkit.
• Ecommerce. Boost conversions with automated cart recovery emails, personalized product suggestions, and thoughtful follow-ups after purchase.

GetResponse vs. ActiveCampaign

Both platforms offer a wide range of email marketing and automation features. GetResponse boasts a user-friendly interface and strong webinar capabilities. However, ActiveCampaign shines with its more sophisticated automation workflows and deeper CRM integrations, making it ideal for businesses with complex sales funnels.

I like the fact I can create my own websites / landing pages, I can setup my email, communications, autoresponders and more with it. You don’t need to be an expert in programming because you drag and remove sections from your pages as you go. And they have great customer service.

– Alvaro from G2

Also read: 12 GetResponse Alternatives for Marketers (Free & Paid)

Brevo — Best for SMS and Transactional Emails

Brevo steps in when you need more than email marketing campaigns. This platform excels at SMS marketing and transactional emails, making it a versatile choice for businesses that rely on multiple communication channels.

Customer experience ratings:

• Capterra: 4.6 /5.0 
• Trustpilot: 4.4 /5.0
• Shopify: 4.8 /5.0

Pricing: Starts at $8/month | Free plan available

Brevo boasts a user-friendly interface and a flexible platform that adapts to various messaging needs, from simple newsletters to complex automated campaigns. Its intuitive design makes it easy to create, send, and track your email marketing efforts.

Brevo’s unique pay-per-email pricing and unlimited contacts option make it a particularly cost-effective choice for businesses with large contact lists or fluctuating sending volumes, allowing you to scale your efforts without breaking the bank.

Key features

• Multi-channel marketing. Connect with your audience across multiple channels — email, SMS, in-app chat, and even Facebook Messenger — all from one centralized platform;
• Transactional email management. Ensure timely and reliable delivery of critical transactional emails, such as order confirmations, shipping updates, and password resets;
• Marketing automation. Level the playing field by implementing sophisticated automated workflows for welcome series, lead nurturing campaigns, and other key marketing processes.

Use Cases by Industry

If you’re in need of a platform that goes beyond basic email marketing, Brevo offers a reliable and effective way to connect with your audience through multiple channels. From personalized email campaigns and targeted SMS messages to live chat functionality, Brevo helps you stay in touch with your customers at every step of their journey.

By taking a multichannel approach, with this budget-friendly marketing solution you can meet your audience where they are — whether that’s their inbox, their phone, or real-time chat. 

• Travel and hospitality. Enhance the guest experience by using SMS to send instant booking confirmations, real-time travel updates, and exclusive offers right to their mobile devices.
• Real estate. Keep prospects engaged with automated emails featuring new listings, use SMS to schedule and confirm showings, and provide ongoing updates to your clients.
• Healthcare providers. Streamline patient outreach by sending appointment reminders, delivering essential health updates, and collecting feedback through coordinated email and SMS communications.

Brevo vs. ActiveCampaign

Brevo stands out with its transactional email capabilities and SMS marketing features, making it a good choice for businesses prioritizing these communication channels. ActiveCampaign, while offering transactional email, focuses more heavily on automation and CRM within the email marketing sphere.

We recently founded our company. Thanks to Brevo we were able to connect our platform for sending transactional emails very quickly, and because its UI is so simple we were also able to send news and improve our customers’ experience.

– Brian from Trustpilot

Also read: 10 Brevo Alternatives in 2025: Features, Pricing, and Reviews

Omnisend — Best for Ecommerce Marketing

Omnisend is another ecommerce-focused platform that knows how to make online stores shine. With pre-built automation for abandoned carts, product recommendations, and SMS marketing, Omnisend helps you create a seamless and engaging customer experience that drives sales.

Customer experience ratings:

• Capterra: 4.7
• Trustpilot: 4.4 /5.0
• Shopify: 4.7 /5.0

Pricing: Starts at $11/month | Free plan available

Omnisend integrates seamlessly with popular ecommerce platforms like Shopify, BigCommerce, and WooCommerce, giving you access to valuable customer data such as purchase history, browsing behavior, and demographics. 

This deep integration makes it easy to personalize your email marketing messages, delivering targeted offers and product recommendations that resonate with each individual customer. Boost your sales and build stronger customer relationships with Omnisend’s powerful ecommerce-focused platform.

Key features

• Ecommerce-specific automation. Recover abandoned carts, recommend relevant products, and win back lapsed customers with pre-built workflows;
• Pop-ups and forms. Grow your email list and capture leads with engaging pop-ups and forms that integrate seamlessly with your online store;
• Omnichannel marketing. Provide a cohesive customer experience by reaching your audience across multiple channels, including email, SMS, and push notifications, all from a single platform.

Use Cases by Industry

An absolute industry veteran, Omnisend delivers a versatile, multichannel solution designed to boost sales and simplify customer communication. With advanced automation, robust segmentation, and deep ecommerce integrations, this email marketing all-rounder helps you turn one-time shoppers into loyal repeat customers.

From dynamic email campaigns and SMS messaging to web push notifications and workflow automation, Omnisend gives you a simple yet effective solution to grow your brand and increase revenue.

• Subscription Box Businesses. Keep subscribers engaged between deliveries with sneak peeks, renewal reminders, and exclusive offers.
• Ecommerce. Drive more revenue with personalized product recommendations, automated abandoned cart recovery, and post-purchase follow-ups. 

Omnisend vs. ActiveCampaign

Similar to Klaviyo, Omnisend caters specifically to ecommerce businesses, offering features like pop-up forms and SMS marketing tailored for online stores. ActiveCampaign offers similar functionality but lacks Omnisend’s specialized ecommerce focus.

Omnisend has been a great ESP solution for my business. I have used several marketing & digital platforms in my professional career and overall, the ease of use and features for the cost are outstanding.

– Jessie from Capterra

Klaviyo — Best for Data-Driven Ecommerce Marketers

If you dream in data and speak the language of conversions, Klaviyo might become your new secret weapon. Built specifically for ecommerce, this platform offers advanced segmentation, AI-driven personalization, and deep Shopify integration.

Customer experience ratings:

• Capterra: 4.6 / 5.0
• Trustpilot: 2.2 / 5.0
• Shopify: 4.7 / 5.0

Pricing: Starts at $20/month | Free plan available

Klaviyo goes beyond basic email marketing, giving you a detailed map of your customers’ journeys, allowing you to understand their behavior and preferences like never before.

Its platform integrates seamlessly with your ecommerce store, collecting valuable data on purchases, browsing history, and interactions. This rich data is then transformed into hyper-targeted email campaigns, delivering personalized messages and offers that resonate with each individual customer.

Key features

• Predictive analytics. Use Klaviyo’s AI-powered insights to predict customer behavior and tailor your marketing messages for maximum impact and increased conversions;
• Dynamic content. Create truly personalized email experiences by leveraging individual customer data, from browsing history to past purchases, within every message;
• Pre-built ecommerce flows. Quickly automate essential marketing tasks with pre-designed workflows for welcome series, abandoned cart recovery, and other crucial touchpoints.

Use Cases by Industry

Klaviyo is tailor-made specifically for ecommerce businesses. This means robust tools for segmentation, personalization, and analytics-driven insights that help online retailers grow faster. 

With Klaviyo, brands can send laser-focused email and SMS campaigns that speak directly to their audience, boost customer lifetime value, and fuel long-term business success with a little help from state-of-the-art predictive AI.

• Ecommerce businesses. Use Klaviyo’s powerful automation and targeting tools to scale marketing efforts, deliver personalized experiences at every touchpoint, and unlock new revenue opportunities.
• Health & wellness brands. Drive customer engagement by sending tailored product recommendations, wellness tips, and habit-based reminders. Use automation to deliver timely messages that support healthy lifestyles and build long-term loyalty.
• Direct-to-consumer (DTC) brands. Strengthen customer relationships, build lasting brand loyalty, and encourage repeat purchases with personalized email and SMS strategies that truly connect with your audience.

Klaviyo vs. ActiveCampaign

Klaviyo is a powerhouse for e-commerce businesses, excelling in personalized product recommendations and advanced segmentation based on purchase behavior. While ActiveCampaign offers e-commerce features, Klaviyo’s laser focus on online stores gives it an edge in this specific niche.

I signed up a month ago and found Klaviyo far superior to the other four platforms I used in the past. The live chat has been a lifesaver; I’ve been using it for over an hour every day for the last three weeks. Every other app I use on Shopify works with Klaviyo, so I no longer have to use annoying Zapier.

– Alan from Trustpilot

Also read: 10 Klaviyo Alternatives: Top Platforms for Ecommerce Businesses

HubSpot — Best Email Marketing Automation Software

HubSpot is like the Swiss Army Knife of marketing and sales. This robust platform combines email marketing, automation, CRM, and sales tools into one platform, making it ideal for businesses who like to keep things under one roof.

Customer experience ratings:

• Capterra: 4.5 / 5.0
• Trustpilot: 2.1 / 5.0
• Shopify: 1.0 / 5.0

Pricing: Starts at $50/month | Free plan available

HubSpot’s integrated approach allows data to flow effortlessly between marketing, sales, and customer service, giving you a 360-degree view of your customer interactions.

This unified platform means you gain a complete understanding of your customers’ needs and preferences, enabling you to personalize their experience at every touchpoint, from initial contact to ongoing support. As a true automation tools powerhouse, HubSpot provides everything you need to streamline and optimize customer journeys.

Key features

• CRM integration. Centralize customer data by integrating your CRM.  Track interactions, manage contacts, and gain a comprehensive understanding of your customer relationships for more effective engagement;
• Landing page builder. Create high-converting landing pages directly within the platform. Seamlessly integrate these pages with your email campaigns to drive conversions and capture leads;
• Workflow automation. Streamline repetitive marketing and sales tasks with powerful workflow automation. Automate everything from lead nurturing and onboarding to task assignment and follow-up communications.

Use Cases by Industry

HubSpot’s versatility makes it a strong fit for a wide range of industries, particularly those that require a seamless connection between marketing, sales, and customer service. Its powerful CRM and sales automation features allow businesses to track every touchpoint and nurture leads from that first click to conversion.

• B2B Services. Generate and nurture high-quality leads with advanced workflows, then pass them to sales teams with full context using HubSpot’s integrated CRM. Automate follow-up emails and track pipeline progress without breaking a sweat.
• SaaS Companies. Manage user onboarding, run behavior-triggered campaigns, and keep churn low with automated engagement sequences and customer health tracking.
• Consulting. Using HubSpot as a dedicated account manager, agencies can streamline client communications, track performance metrics, and build stronger long-term relationships — all while managing multiple accounts from one digital hub.

HubSpot vs. ActiveCampaign

HubSpot is a comprehensive marketing platform that includes email marketing and sales automation as part of its suite. While HubSpot offers a vast array of tools, ActiveCampaign often proves more cost-effective for businesses primarily focused on email marketing and automation.

The software is the go-to platform at the start of every workday. I am a business/media coach. I use it to log emails, calls, and coaching sessions with each client. I also now use Hubspot Forms on my website to build my email list and automatically send newsletters to potential clients using the Hubspot Email option and workflows.

– Tim from H2

Mailchimp — Best Email Templates & Automation for Beginners

Known for its user-friendly interface, pre-built templates, and strong integrations, Mailchimp is a great alternative for ActiveCampaign for those seeking a versatile all-in-one email marketing solution.

Customer experience ratings:

• Capterra: 4.5 /5.0 
• Trustpilot: 2.8 /5.0
• Shopify: 4.4 /5.0

Pricing: Starts at $20/month | Free 14-day plan available

Mailchimp makes diving into email marketing a breeze, even if you’re starting from scratch. Its intuitive drag-and-drop editor lets you build beautiful emails effortlessly, while an extensive library of customizable templates provides a quick starting point for any campaign.

Plus, with helpful guides and resources readily available, you’ll be creating professional-looking emails without breaking a sweat, regardless of your experience level.

Key features

• Content studio. Store and manage all your images, videos, and other marketing assets in one central location. No more digging through endless folders;
• Subject line helper. Craft compelling subject lines that entice recipients to open your emails with Mailchimp’s AI-powered tool;
• Free 14-day trial. Dip your toes into the world of email marketing with its free trial. You’ll get access to premium features, making it easy for you to decide.

Use Cases by Industry

Mailchimp is a versatile and user-friendly marketing solution that supports businesses of all sizes and across various industries. It offers much more than email, offering a full suite of tools for building eye-popping campaigns, automating customer journeys, and tracking performance.

With this email marketing powerhouse, businesses can grow their audience, strengthen relationships, and drive measurable results—all from a single, easy-to-use dashboard.

• Nonprofits. Boost fundraising efforts with personalized donation appeals, automate thank-you messages, and keep supporters informed with compelling stories and campaign updates.
• Ecommerce. Use Mailchimp’s integrations with major ecommerce platforms to send abandoned cart reminders, personalized product suggestions, and promotional emails—all while tracking sales and customer behavior with built-in analytics.
• Service-based businesses. Schedule appointment reminders, follow up with satisfied clients for reviews, and send tailored offers based on customer history to keep your pipeline full and engaged.

Mailchimp vs. ActiveCampaign

Mailchimp is a popular choice for beginners due to its ease of use and generous free plan. However, ActiveCampaign offers a more comprehensive marketing automation platform, allowing for advanced segmentation, lead scoring, and automated email campaign tools that go beyond basic autoresponders.

I’ve been using Mailchimp on and off for about 6 years. As a brand strategist, I use it for my personal brand use and often interact with it for my clients. It is easy to use and set up; I like the user-friendliness of it and often recommend it to brands that want a visually engaging, easy-to-use email service.

– Susie from Capterra

Also read: 14 Mailchimp Alternatives Compared (2025 Update)

Kit — Best for Content Creators & Personal Brands

Kit is the email marketing sidekick for creators who’d rather spend their time crafting compelling content than navigating complex platforms. With simple yet effective features, Kit makes it easy to connect with your audience, grow your following, and promote your work.

Customer experience ratings:

• Capterra: 4.6 / 5.0
• Trustpilot: 2.0 / 5.0
• Shopify: N/A

Pricing: Starts at $25/month | Free plan available

Kit keeps things refreshingly simple, making email marketing and list growth accessible to everyone. Its visual automation builder simplifies the process of setting up automated email sequences, such as welcome series and abandoned cart reminders, without requiring any coding knowledge.

Furthermore, Kit’s intuitive landing page creator empowers you to build beautiful, high-converting landing pages to attract new subscribers and grow your email list effortlessly.

Key features

• Visual automation builder. Simplify the creation of automated email sequences with Kit’s user-friendly drag-and-drop interface, making complex workflows accessible to everyone;
• Landing page creator. Design visually appealing and effective landing pages to showcase your lead magnets and expand your subscriber list without needing extensive design skills;
• Integrations with other tools. Boost productivity and streamline your workflow by connecting Kit with a wide range of other essential marketing tools through integrations like Zapier.

Use Cases by Industry

If you’re looking for a flexible platform tailored for creators and service-based businesses, Kit packs a punch in terms of growing your audience and deepening customer relationships. Whether you’re building a personal brand or scaling a B2B operation, this email marketing solution simplifies the process, keeping the same, effective results.

From beautifully designed emails and automated sequences to lead capture forms and segmentation tools, Kit equips you with the features you need to communicate effectively — without overwhelming complexity.

• Content Creators. Grow your subscriber list, nurture your community with newsletters, and promote your latest content or products through automated email sequences.
• Coaching. Streamline your onboarding process, keep clients motivated with regular check-ins and resources, and promote new webinars with personalized, well-timed messages.
• B2B Services. Nurture leads through the sales funnel with targeted drip campaigns, provide value with industry insights, and maintain strong client relationships through regular updates.

Kit vs. ActiveCampaign

Kit positions itself as an automated marketing assistant for small businesses. While it simplifies some marketing tasks, it lacks the depth and customization offered by ActiveCampaign’s robust automation features.

The best thing about ConvertKit is that it is novice friendly and has easy navigation. It has tons of pre-built email templates, landing pages, and form templates that you can use after minor modifications. It also has an intuitive list management feature.

– Amit from G2

Also read: 9 Top Kit (formerly ConvertKit) Alternatives for Entrepreneurs

Constant Contact — Best for Small Businesses and Nonprofits

Constant Contact is a reliable choice for small businesses and nonprofits seeking a platform with a proven track record. Offering an effortless easy-to-use email builder with event management tools, Constant Contact helps you stay connected with your audience without the headaches.

Customer experience ratings:

• Capterra: 4.3 / 5.0
• Trustpilot: 4.3 / 5.0
• Shopify: 4.0 / 5.0

Pricing: Starts at $12/month | Free 14-day plan available

Constant Contact’s intuitive interface makes it easy to create professional-looking emails, even if you have zero design experience.  Its extensive library of pre-designed templates provides a helpful starting point for various campaigns, from newsletters to promotional offers.

The drag-and-drop editor then gives you complete control over customizing the look and feel of your emails, allowing you to add your branding, images, and personalized messaging with ease.

Key features

• Event management. Streamline your event planning and execution by promoting events, selling tickets, and managing attendee registrations all within a single, integrated platform;
• Email deliverability. Maximize your email marketing ROI with Constant Contact’s excellent deliverability rates, ensuring your messages reach the inbox and engage your target audience;
• Customer support. Receive prompt and effective assistance from Constant Contact’s knowledgeable customer support team whenever you encounter challenges or require guidance.

Use Cases by Industry

With a focus on simplicity and effectiveness, Constant Contact offers drag-and-drop email builders, customizable templates, and list growth features like sign-up forms and landing pages.

Paired with real-time reporting and responsive customer support, Constant Contact empowers users to create professional campaigns, promote events, and drive engagement — without needing any coding skills.

• SMBs. Leverage customizable email templates and landing pages to expand your reach and increase conversions—ideal for capturing leads from events, special offers, or social media promotions.
• Nonprofits. Create and send newsletters, event updates, and fundraising appeals with Constant Contact’s user-friendly platform and reliable customer support.
• Content creators. Grow your audience with automated lead capture, deliver personalized content recommendations, and nurture subscribers through targeted email series.

Constant Contact vs. ActiveCampaign

Constant Contact provides straightforward email marketing solutions with a user-friendly interface. However, it lacks the advanced automation and CRM capabilities that make ActiveCampaign a strong contender for businesses seeking to streamline and personalize customer relationships.

My overall experience with Constant Contact has been very positive. I have seen a noticeable increase in customer engagement and sales since I started using their services. The automation features have saved me time by allowing me to schedule campaigns and follow-ups effortlessly.

– Hedi from Capterra

Also read: 10 Constant Contact Alternatives: Find Your Perfect Fit

Price Comparison of ActiveCampaign Competitors

Finally, let’s compare the pricing of ActiveCampaign competitors:

Free ActiveCampaign Alternatives

Sender

It’s hard to find an email marketing solution these days that ticks all the boxes without locking key features under a paywall. Based on our experience, Sender strikes the perfect balance—giving users unlimited access to explore the platform while keeping things fair and transparent. That’s exactly why Sender stands out as the best free alternative to ActiveCampaign available today.

What’s included in the Free plan:

• Up to 2,500 subscribers and 15,000 monthly emails;
• Advanced segmentation & email automation;
• Access to all email & popup templates;
• Drag & Drop Editor.

GetResponse

Another great free alternative to ActiveCampaign is GetResponse. Offering a great range of easily-accessible features like email automation and website builder for 30 days, GetResponse makes it easy for users to get started with no upfront costs. 

With an intuitive interface and generous usage limits, GetResponse allows its users to build and scale their marketing campaigns effectively.

What’s included in the Free plan:

• Up to 2,500 emails per 500 contacts;
• Basic automation & workflow builder;
• 1 Landing Page;
• 24/7 live chat email support.

Omnisend

Omnisend positions itself as an all-in-one email, SMS, and push-notification solution tailored for ecommerce services. With its Forever Free plan, users get to try out most of its features with some understandable limitations, making it one of the best ActiveCampaign alternatives at the moment. 

What’s included in the Free plan:

• Up to 500 emails up to 250 contacts;
• Basic sales & performance Reports;
• Email automation;
• Library of pre-made templates.

FAQs About ActiveCampaign Alternatives

What’s the best free ActiveCampaign alternative?

Want to explore the world of email marketing without spending a dime? Sender is widely considered the best free alternative to ActiveCampaign. This budget-friendly email software provides a surprising number of features without costing you a penny.

You’ll get access to easy-to-use email automation, professionally designed email templates that make your brand look amazing, and even popup forms to help you grow your subscriber list. Plus, Sender’s customer support is top-notch, ensuring you’ll always have someone to help you out if you get stuck.

Which alternative is better for small businesses?

Sender is a fantastic choice for small businesses looking for affordable email marketing software alternatives. It boasts an intuitive interface that’s easy to navigate, and their free plan is truly generous, providing enough features for most small businesses to thrive.

As your business grows, Sender grows with you, offering paid plans with even more advanced automation features and higher sending limits.

Do these tools integrate with popular CRMs?

Most of these ActiveCampaign alternatives offer seamless integration with popular CRM features like Salesforce, Microsoft Dynamics 365, and Pipedrive.

This means you can easily keep your marketing teams and sales teams on the same page by syncing valuable customer data. Some platforms, like HubSpot, even come equipped with their own built-in CRM, allowing you to manage your entire sales funnel and customer relationships all in one central location.

Just make sure to double-check the specific integrations offered by each platform before making your final decision.

What advanced features should I look for?

While needs and requirements vary by industry, you should always make sure that your marketing software is equipped with behavior-based automation. Not only does this take extra workload off your shoulders, it helps to nurture those leads. 

Equally important is advanced segmentation, which allows you to tailor your messaging to different audience segments for better engagement. Also, look for robust analytics functionality and comprehensive A/B testing tools to continuously fine-tune your campaigns and drive better results.

Find the perfect tool for your business through these overviews:

• 13 Best Email Marketing Platforms: 2025 Review & Comparison
• 12 Best Mailchimp Alternatives Compared – May 2025
• 7 Best Hubspot Alternatives with Free Competitors Included

About author

Emily Austin

Author

Sender

Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She loves perfecting digital content, ensuring everything is polished and ready to go live.

Writer - Ignas Vieversys