Every platform we review gets hands-on testing, thorough competitor research, and a close look at thousands of real user experiences from places like G2, Capterra, Trustpilot, Reddit, and other industry communities.
We think honesty builds trust, so here it is:
We make a product that competes with many of the tools we review.
That said, our reviews stay neutral, balanced, and rooted in facts—based on hands-on testing, independent research, and verified user feedback. Not gut feelings or sales goals.
To keep our content credible, we commit to:
- Keeping editorial and product teams separate
- Never burying criticism of competitors
- Calling out strengths and weaknesses—even when a competitor beats us
- Putting user needs ahead of our own business interests
Our promise: we help you choose the best tool for your situation—even if that tool isn't ours.
Why we test competitor platforms
If we want to build something great, we need to understand what's already out there. That's why we've tested and evaluated most of the platforms in our space, including the ones we compete with directly.
To Learn From What Others Do Well
Testing other tools helps us understand:
- Innovative UX patterns
- New automation approaches
- Unique features
- Strong onboarding and support models
This allows us to elevate our own platform to (and beyond) industry standards.
To identify real user pain points
By digging into real feedback and doing hands-on evaluations, we find:
- Clunky workflows
- Missing or half-baked features
- Reliability issues
- Pricing that doesn't match the value
- Support that falls short
These insights feed directly into our product roadmap.
To build a product that exceeds expectations
When we understand what competitors do well and where they fall short, we can make smarter decisions about our own platform. It gives us clarity and keeps us focused on what users need.
Why we share our knowledge publicly
All this research we do to improve our product? It's valuable—not just for us, but for anyone trying to figure out which software to use.
So we decided to put it out there.
If our competitor testing helps us build better, it can also help you decide better.
By publishing what we know, we want to:
- Make platform comparisons less confusing
- Give you guidance based on real experience, not hype
- Push for more transparency in this industry
- Raise the bar for review quality
- Help businesses make informed choices—not pressured ones
That's why our reviews don't just skim the surface. They combine what we've learned firsthand with what real users are saying.
How we review and compare platforms
Our process mixes expert evaluation, hands-on testing, and real user feedback. Here's how it works.
Collecting real user feedback from trusted sources
We pull insights from:
- G2
- Capterra
- Trustpilot
- Niche communities and professional groups
We don't just glance at star ratings. We manually read through reviews to spot:
- Patterns—good and bad
- How platforms perform over time
- Differences between user types (small business vs. enterprise, for example)
- Feature-specific sentiment and recurring complaints
Star ratings alone don't tell the full story.
One more thing: the overall score you see on each review comes straight from real, verified users on third-party platforms. We don't assign it ourselves, and we don't tweak or influence it in any way. It's genuine user sentiment, shown as-is.
Hands-on testing and manual evaluation
Whenever we can, we test platforms ourselves—using both free and paid accounts so we get the full picture.
Our tests cover:
- Sending campaigns
- Building and running automation workflows
- Checking integrations
- Evaluating how intuitive the interface is
- Looking at reporting and analytics depth
- Assessing how well it scales
- Testing pricing transparency and how responsive support is
Structured feature evaluation
We measure every platform against a consistent framework:
- Feature depth and completeness
- Pricing fairness
- Customer support quality
- Learning curve and ease of use
- Who it's best for (SMB, enterprise, ecommerce, agencies, etc.)
- Pros and cons based on real usage
This keeps our assessments fair and comparable.
Testing Environment Transparency
All tools are evaluated under standardized conditions:
- Identical automation workflows
- Synthetic data sets
- Realistic scenario testing
- Access via demo and paid accounts
- Consistent UX and functionality checks
Some features — such as enterprise-only capabilities or custom integrations — cannot always be tested consistently. When relevant, we disclose this in individual reviews.
Testing environment transparency
We evaluate tools under standardized conditions:
- Same automation workflows
- Synthetic data sets
- Realistic scenarios
- Access through demo and paid accounts
- Consistent UX and functionality checks
Some things—like enterprise-only features or custom integrations—aren't always possible to test consistently. When that's the case, we'll say so in the review.
Balanced presentation of pros & cons
We don't exaggerate. We don't leave things out. We don't sugarcoat.
Each review covers:
- What the platform does really well
- Where it struggles
- Who it's a good fit for
- Who might want to look elsewhere
We're aiming for clarity, not persuasion.
Regular review updates
We refresh our reviews:
- Quarterly, to keep them accurate
- Right away when something big changes—pricing updates, new features, performance shifts, or notable changes in user sentiment
This way, what you're reading stays current and reliable.
Who's behind these reviews?
Real people who spend a lot of time testing email tools—so you don't have to.
