64% of your subscribers decide if they want to open an email based on your subject line. The subject line is used for hooking your subscribers and compelling them to see your offer. If you want to write the perfect subject line, make sure to have all these elements:
Want to flex your creativity and write your own subject line? Here are some subject line best practices to help you get started:
Your subject line should be clear, concise, and compelling at the same time. Here's a great formula that you can come back to every time you are writing a subject line for your email campaign:
Your Subject Line = Specific Offer + Relevant + Urgent + Personalization + Action Word
For example, here's a subject line created using the same formula:
Frank (Personalization) … Grab This (Action Word) 20% Off (Specific Offer) Deal Now! (Urgent)
⏰ Your Wait is Over. Flash Sale Starts in 2 Hours!
Loot the Best Deals in Our Annual Flash Sale.
Best Deals Live on Site for Next 4 Hours.
Are you making the same mistake?
Find a gift for your loved ones in the next 10 minutes.
Hey [First Name]! You Are Missing Out on Fun Deals.
Hi [First Name] 👋 We Miss You
🥺I thought we were friends. Please come back.
Grab this One-time Special Offer, Just for you!
New Deals just dropped. Claim your Offer Now.
Don't Miss out on $50 Off on Your Next Order.
Hey [First Name]! 50% Off for you
Special Black Friday Deals Live Now
Happy Halloween! Start your Halloween Shopping Now.
Take your Easter Celebration to the next level
You forgot Something 💨 Grab it before Offer ends.
We're holding up Your Favorites for You.
We love Your choice. Make it Official Now!
Happy Birthday, [First Name]! We love you.
A Special Gift on Your Special Day 🎁. Open now!
Make Your Special Day Lovely with a Free Lunch from [Brand Name]
Christmas Sale is live! Grab special Holiday Discounts Now.
Seasons Greetings (+ Special Pffer) from Your favorite brand
Happy Holidays! Participate in this Special Giveaway Now.
Didn't find a suitable subject title headline? Want more options for perfect subject line examples? Check out our latest blog newsletter subject lines for registering the highest open rates for your next campaign.