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Sender > Email marketing > Industries > Small business
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Send 15,000 free emails monthly

Email marketing solution for small businesses

Email marketing for small businesses uses targeted campaigns to reach customers, sell products, and build lasting relationships. It's built for small business owners and local shops who need results without enterprise-level costs.
Start With Free Plan

No Credit Card Required. Cancel Anytime.

Small Business
Join over 180,000 companies using Sender
Zero email cost, many possibilities
Free email marketing software with premium features

Up to

2,500

subscribers

Up to

15,000

emails / month

Access to

top-notch

features

Short on time and resources?
We’ve got you covered
Email templates library
email-templates-library
Popup templates
popup-templates
Premade automated workflows
premade-automated-workflows
Landing page templates
landing-page-templates
Start With Free Plan

No Credit Card Required. Cancel Anytime.

Automated email campaigns

Stay in the loop even when life gets hectic

You're probably already juggling too many priorities. With email marketing automation for small businesses you can address two key challenges: limited time and resources.
Handshake

Welcome and onboarding
series

Introduce your brand to new subscribers or guide them toward making their first purchase with an automated welcome series.
Bill

Order confirmation
emails

Keep customers informed with professional confirmations sent right when they're needed.
Cart

Abandoned cart
recovery

People change their minds or get distracted. Remind them what they left behind and bring them back with an abandoned cart series.
Re-engagement

Win-back and re-engagement
campaigns

Customers can go quiet, but that doesn't mean it's forever. Reach out to them with messages that get their attention again.
Hold person

Lead nurturing
series

Share valuable content to build strong relationships and nurture your leads into repeat customers.
Chat

Feedback &
survey emails

Discover what your customers think and show them their opinion matters. Use these insights to improve your business.
About email automation
Multichannel marketing automation

Email marketing is powerful. Add SMS – it's unbeatable

Reach every customer by combining the strengths of email and SMS. Use email for detailed content and promotions, and SMS campaigns to deliver urgent updates instantly – you'll see more engagement from the start.

About marketing automation
Multichannel marketing automation preview

Bonus features you'll love

A/B testing

Email A/B testing

Test different subject lines, content, and send times to see which campaigns work best.
Auto-styling

Brand auto-styling

Stay consistent in and out. Have your emails automatically pick up brand colors and logo.
Judge gavel

GDPR & Privacy compliance

Send respectful, compliant emails that meet GDPR and CAN-SPAM compliance requirements and protect your email deliverability.
Custom event triggers

Custom event triggers

Start automations from actions in your own app or store – send an API call for any event you define and the right workflow fires.
Segmentation

Email list segmentation

Personalize at scale with subscriber groups, dynamic segmentation, and premade segments.
Personalization tags

Personalization tags

Add liquid tags that automatically insert customer names, product suggestions, and other dynamic content tailored to your subscribers.
Report

Detailed reporting

See how your emails perform with real-time analytics that track open rate, click rate, and revenue attribution, plus a newsletter heatmap.
Transactional emails

Transactional emails

Send order confirmations, receipts, and password resets through Sender – the emails customers open most, delivered reliably.

How to get started?

Getting up and running takes about as long as making a cup of coffee. No technical background needed – just 4 easy steps:

  1. Create your free account in under a minute.
  2. Upload existing contacts or build your list from scratch.
  3. Choose a template and customize.
  4. Track your campaign results in real-time.
Start With Free Plan

No credit card Required. Cancel anytime.

Get started

Integration with tools you already use

Sender's email marketing software instantly integrates with leading content management systems, CRMs, and ecommerce platforms, including WordPress, PrestaShop, WooCommerce, Zapier, and more.
Check out all Integrations

Frequently Asked Questions

1.

Why is email marketing important for small businesses?

Email marketing gives small businesses a direct line to customers without paying for every impression. It consistently returns around $36 for every $1 spent – among the highest ROI of any channel. Because you own your subscriber list, you keep that audience even when ad costs rise or social platforms change their rules.

2.

How do I start email marketing for my small business?

Start by creating a free account, then import your existing contacts or grow a list with a signup form. Choose a responsive template, write your first campaign, and schedule it. With Sender's free plan you can reach up to 2,500 subscribers and send 15,000 emails a month before paying anything.

3.

What is the best email marketing software for small business?

The best email marketing software for a small business is affordable, easy to learn, and includes automation, segmentation, and forms without locking them behind premium tiers. Sender offers all of these on its free plan, plus landing pages and 24/7 support – features competitors often reserve for paid accounts.

4.

Is email marketing still effective for small businesses in 2026?

Yes. Email remains one of the most effective and measurable marketing channels, with industry ROI commonly reported at $36–$42 per $1 spent. Around 80% of small businesses use email for both acquiring and retaining customers, because it reaches people who chose to hear from you.

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and we’ll get back to you in seconds!

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Satisfaction rate
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Trusted by 180,000+ successful
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Compare plans and features

Choose the right plan for your business. Whether you're just starting out, or looking for advanced features, there's a plan for you.

Plan Volumes & Support
FeatureFreeStandardProfessionalEnterprise
Emails per month15 00012x subscribers24x subscribersUnlimited emails
Daily email limitsNo limitsNo limitsNo limitsNo limits
Free SMS creditsFree credits equal to your monthly subscription feeNoNoYesYes
Role-based seats1310Unlimited
Support24/7 Email & Live Chat24/7 Email & Live ChatPriority 24/7 Email & Live ChatPhone & Priority 24/7 Email & Live Chat
Email Campaigns
FeatureFreeStandardProfessionalEnterprise
Regular Email CampaignsYesYesYesYes
A/B TestingSubject lines, email content, sending time and moreYesYesYesYes
Scheduled SendingYesYesYesYes
Resend to Non-OpenersYesYesYesYes
Drag & Drop Email BuilderYesYesYesYes
HTML EditorYesYesYesYes
Plain Text CampaignsYesYesYesYes
100+ Email Templates LibraryYesYesYesYes
Saved TemplatesYesYesYesYes
Image LibraryYesYesYesYes
Image EditorYesYesYesYes
Content Blocks & Premade LayoutsYesYesYesYes
Product PickerYesYesYesYes
Personalization TagsYesYesYesYes
Conditional Content (IF/ELSE)YesYesYesYes
Dynamic Content BlocksYesYesYesYes
Email Size CheckerYesYesYesYes
Dark Mode PreviewYesYesYesYes
Mobile/Desktop PreviewYesYesYesYes
Test EmailsYesYesYesYes
UTM Tracking for CampaignsYesYesYesYes
Marketing Automation
FeatureFreeStandardProfessionalEnterprise
Welcome Email AutomationYesYesYesYes
Lead Follow-Up WorkflowsYesYesYesYes
Multi-Step Drip SequencesYesYesYesYes
Newsletter Welcome SeriesYesYesYesYes
Appointment Reminder FlowsYesYesYesYes
Event Reminder FlowsYesYesYesYes
Birthday / Anniversary AutomationsYesYesYesYes
Customer Reactivation AutomationsYesYesYesYes
Review Request AutomationsYesYesYesYes
Lead Nurturing SequencesYesYesYesYes
Email + SMS Combined WorkflowsNoNoYesYes
Custom Triggers & BranchingYesYesYesYes
Time Delays / Wait StepsYesYesYesYes
"Notify Me" (Internal Alerts)YesYesYesYes
Lead Capture
FeatureFreeStandardProfessionalEnterprise
Embedded Signup FormsYesYesYesYes
Time-Delay PopupsYesYesYesYes
Scroll-Based PopupsYesYesYesYes
Exit-Intent PopupsYesYesYesYes
Popup & Signup Forms TemplatesYesYesYesYes
Mobile ResponsiveYesYesYesYes
Custom FieldsYesYesYesYes
Multi-Step FormsYesYesYesYes
Images LibraryYesYesYesYes
Custom BrandingYesYesYesYes
Custom CSSYesYesYesYes
Device Targeting (mobile/desktop)YesYesYesYes
Landing Page Builder
FeatureFreeStandardProfessionalEnterprise
Landing Pages10UnlimitedUnlimitedUnlimited
Drag & Drop Page EditorYesYesYesYes
Landing Page TemplatesYesYesYesYes
One-Page LayoutsYesYesYesYes
Custom BrandingYesYesYesYes
Custom Domain for Landing PagesNoYesYesYes
Add Forms to Landing PageYesYesYesYes
Add Popups to Landing PageYesYesYesYes
Add Countdown TimerYesYesYesYes
Add Video BlockYesYesYesYes
SEO Settings (title, meta, URL)YesYesYesYes
UTM TrackingYesYesYesYes
Page Analytics (views, conversions)YesYesYesYes
Subscribers Management
FeatureFreeStandardProfessionalEnterprise
Unlimited ContactsYesYesYesYes
Import / Export SubscribersYesYesYesYes
Groups / ListsYesYesYesYes
Activity TimelineYesYesYesYes
Email Activity HistoryYesYesYesYes
SMS Activity HistoryNoNoYesYes
Bulk ActionsYesYesYesYes
Suppression ListsYesYesYesYes
Segmentation & Personalization
FeatureFreeStandardProfessionalEnterprise
Basic Segmentation (fields, groups)YesYesYesYes
Behavioral Segments (opens/clicks)YesYesYesYes
Engagement Segments (90d/180d)YesYesYesYes
Date-Based Segments (joined, last activity)YesYesYesYes
SMS Activity SegmentsNoNoYesYes
Multi-Condition AND/ORYesYesYesYes
Real-Time Dynamic SegmentsYesYesYesYes
Premade SegmentsYesYesYesYes
Personalization TagsYesYesYesYes
Conditional Content (IF/ELSE)YesYesYesYes
Dynamic Email ContentYesYesYesYes
Personalized OffersYesYesYesYes
Personalized SMSNoNoYesYes
SMS Marketing
FeatureFreeStandardProfessionalEnterprise
Send SMS CampaignsNoYesYesYes
SMS Reminders (appointments)NoYesYesYes
SMS Event NotificationsNoYesYesYes
SMS in AutomationsNoNoYesYes
SMS PersonalizationNoYesYesYes
Auto Link ShorteningNoYesYesYes
Include Opt-Out InstructionsNoYesYesYes
SMS Test SendsNoYesYesYes
Reports
FeatureFreeStandardProfessionalEnterprise
Email Engagement (opens, clicks)YesYesYesYes
SMS EngagementNoYesYesYes
Subscriber GrowthYesYesYesYes
Popup/Form Conversion RateYesYesYesYes
Landing Page ViewsYesYesYesYes
Landing Page Conversion RateYesYesYesYes
UTM & Source TrackingYesYesYesYes
Appointment/Consultation Request CountYesYesYesYes
Event/Workshop Registration CountYesYesYesYes
Engagement Breakdown (active vs Inactive)YesYesYesYes
Re-Engagement Campaign PerformanceYesYesYesYes
Newsletter Performance OverviewYesYesYesYes
Segment Growth Over TimeYesYesYesYes
Compare PeriodsYesYesYesYes
Simple email marketing with affordable pricing
  • Premium features included
  • No hidden costs or usage limits
  • Scale from startup to enterprise
Start With Free Plan Compare Plans
Join over 180,000 companies using Sender
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