Text message marketing for business growth

The SMS marketing pricing differs between countries, however, they are nearly always extremely low. You can expect to pay as little as $0.015 per text message in the US bringing into focus the low cost of text advertisements for businesses who choose advertising by SMS.

Additionally, SMS platforms usually have text marketing plans that include free messages. As such, the pricing of SMS marketing services might be even lower than the costs outlined above, making it accessible to anything from a small business to an enterprise.

SMS marketing is likely the most effective channel. According to research, it boasts a 98%+ open and read rate, nearly a 50% reply rate, and click-through rates up to 20%. Due to such a high engagement, the return-on-investment from SMS marketing is tremendous.

Companies can build an SMS list through the use of sign-up forms and pop-ups that can be added to websites. They are lead generation forms created specifically for acquiring new subscribers and allowing customers to give their consent through an opt-in.

SMS marketing platform providers add features that allow customers to create free signup and pop-up forms. These can generally be added to nearly any website in a few simple clicks.

SMS marketing is an underutilized channel that has proven itself to be incredibly effective. Text messages provide instant and engaging content that is delivered to customers in mere moments.

The importance of SMS message marketing cannot be understated as it outperforms other channels such as emails or ads. It’s even more effective when combined with other channels commonly used in business communication.

A lot of different numbers can be used for business text messaging as it is completely up to the discretion of the company. They can use toll-free numbers, dedicated numbers, and even use the business name as a “number”.

Yes. Text messages have powerful deliverability where you can send a message to any part of the world reliably in mere seconds, including prospects who have no access to the internet at all.

This combined with high read (95%) and click-through rates (19%), not to mention the low costs of text messaging, ensures that text message marketing can be a very affordable alternative for small businesses, solopreneurs, retail mom & pop stores, and more.

While most SMS service providers cap text messages to 160 chars or less, our text message marketing platform allows up to 306 characters.

What’s more, to ensure that your link don’t eat up most of this limit, we automatically shorten them for you.

MMS stands for ‘Multimedia Messaging Service’ while SMS is an abbreviation for ‘Short Message Service’.

While SMS can only carry up to 160 chars (in case of Sender, up to 306 chars) of text and links, an MMS is more media-rich allowing pictures, GIFs, and even video.

If the SMS vs MMS debate is raging in your mind, go with plain text SMS messages which are easier on the eyes apart from coming across as more trusted by subscribers.

While robust email marketing will always remain a crucial part of your ecommerce marketing strategy, text message marketing (or SMS marketing as it is more commonly known as) has several high-conversion use case examples as under:

• Welcome SMS to new subscribers or signups;
• Promotional SMS to existing subscribers;
• Abandoned cart SMS reminders;
• Holiday or seasonal campaign promotional SMS messages. For e.g. Black Friday;
• Post-purchase thank you messages;
• Upsell or Downsell SMSes;
• Product recommendation texts;
• Feedback request text messages;

In case you are wondering if it could get even easier for you to implement the above SMS use cases for your business, we got you covered here with copy-paste SMS templates for ecommerce for the above scenarios.

Safe to say, when it comes to using SMS marketing for ecommerce, your imagination is likely to be your only hurdle as text message marketing can complement email message at every point of the sales funnel.

SMS notifications are a way to inform, educate or alert your subscriber about something relevant and/or important.

For instance, as soon as you set your sales flash campaign LIVE and announce the same over email, it would be great to intimate your opted-in SMS subscribers about it so they don’t miss the sale.

You can use SMS notifications to alert your monthly SaaS users about the need to renew their subscriptions.

The possibilities are truly limitless.

Competition in the marketing technology world is fierce, and a few marketing platforms and companies are likely offering free text marketing to woo your business. In most cases, you are:

• Limited by the number of SMSes you can send;
• Crippled by poor deliverability;
• Presented an option to upgrade to unexpectedly expensive premium plans;

Cheap is not always the best for your business. Also, remember that when you are not paying for a product, you end up being the product.

As the leading text message marketing trusted by over 180,000 users, we realize that our responsibilities to our subscribers lie much deeper. With Sender, you’ll always get:

• High quality, business-class SMS deliverability;
• Fully transparent and cost-effective pricing plans;
• Ability to purchase SMS credits separately at the best prices;

But because we love you, we have a special offer in that if you upgrade to our Professional monthly plan, you get FREE SMS credits equal in amount to your monthly plan amount, every single month.

Think of it as paying for email marketing, but you get SMS for free.

Tip: If you only just getting started, remember that email marketing is completely FREE to get started with under our FREE FOREVER plan, which allows you to send up to 15,000 emails to a maximum of 2,500 contacts every month, with unlimited automation and segmentation capabilities.