SMS message marketing by definition is the process of sending TXT messages to specific contacts through a carrier for promotional purposes. It is used to send notifications, alerts, discounts, follow-ups, and numerous other text messages.
SMS campaigns have the benefit of being incredibly cost-efficient both as a standalone channel and as one that supports others. Text marketing, as such, has numerous benefits. It can be implemented in various business models, doesn’t require a dedicated app, or customized software solutions.