Your go-to marketing glossary, where marketing terminology is finally made simple.
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Effective Cost Per Mille (eCPM) is the total ad revenue a publisher earns for every 1,000 impressions they serve. It’s the metric that separates the sheer volume of ads shown from the actual money that hits a bank account. eCPM measures the true performance of ad inventory from the publisher’s perspective. While a standard CPM … Continue reading "Effective Cost Per Mille ...
Re-engagement is the process of reconnecting with users who have already interacted with your brand but have since gone quiet. It’s the digital equivalent of tapping an old friend on the shoulder to see if they’re still interested in hanging out. In marketing terms, this usually means a user has stopped opening your emails, hasn’t … Continue reading ...
Cost Per Action (CPA) is the percentage of your marketing spend that results in a specific, predefined conversion. It’s the metric that separates an ad that just gets seen from one that actually gets results. While other metrics track how many people looked at an ad or clicked a link, CPA measures the level of … Continue reading "Cost Per ...
Bounce rate is the percentage of visitors who leave a website after viewing only one page. It’s the metric that identifies a “one-and-done” session – where someone lands on your site and exits without clicking a link, filling out a form, or navigating to a second page. In digital marketing, reach brings people to the … Continue reading "Bounce ...
Engagement rate is the percentage of people who interact with a piece of content relative to how many saw it — or how many followers an account has. It’s the metric that separates an audience that actually cares from one that’s just there. Engagement rate measures the level of interaction a piece of content receives … Continue reading "Engagement ...
Average revenue per user (ARPU) is a metric that tells you how much revenue your business generates, on average, from each user or subscriber over a given period of time. One number. One clean read on monetisation efficiency. While ARPU was originally primarily used in the telecom industry, it has become useful for all types … Continue reading "Average Revenue Per ...
Gross profit margin is the percentage of revenue a business keeps after subtracting the direct costs of producing its goods or services. It’s one of the first profitability figures you’ll see on an income statement — and one of the most telling. It’s calculated by subtracting direct expenses or cost of goods sold (COGS) from … Continue reading "Gross Profit ...
Conversion rate is the percentage of visitors to a website or landing page who complete a desired action. That action could be a purchase, a form submission, a newsletter signup, a free trial start — whatever a business has defined as a meaningful next step for its users. A conversion can refer to any desired … Continue reading "Conversion ...
The break-even point (BEP) is the exact moment when a business’s total revenue equals its total costs. Not a dollar of profit. Not a dollar of loss. Just even. It’s the financial threshold a business has to cross before any of its sales actually start to count as earnings. “It’s the minimum revenue needed so … Continue reading "Break-Even ...
Repeat purchase rate (RPR) is the percentage of customers who come back and buy from a business more than once within a given time period. It’s a retention metric — one that tells you how many of the people who bought from you once actually liked the experience enough to return. RPR helps businesses understand … Continue reading "Repeat Purchase ...
