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Articles by
Emily Austin
Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She’s also no stranger to testing out marketing tools, always keen to find out whether they truly deliver or are just full of big promises. She loves perfecting digital content, ensuring everything is polished and ready to go live.
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Automating Lead Generation for Email Marketing

  • Lead Generation
  • Jan 29, 2025
  • 6 min read

Everyone talks about the amazing benefits of automation for businesses. How it can save time, automate repetitive tasks, and help you achieve things that were not possible with small teams earlier.  But have you ever considered how automation can improve your email marketing campaigns? For starters, it can save you time wasted on recurring tasks … Continue reading “Automating Lead Generation for Email Marketing”

How to Automate Lead Gen and Nurturing Using Landing Pages?

  • Landing Pages
  • Aug 26, 2025
  • 7 min read

Do you spend a lot of time trying to gather leads every week? You will be amazed by how automation can save you a lot of time. In fact, the entire process, from lead generation to nurturing, can be automated within a day.  Keep reading while we share how you can build a simple lead … Continue reading “How to Automate Lead Gen and Nurturing Using Landing Pages?”

What is Relationship Marketing? Definition, Examples, Strategies

  • Digital Marketing Tips
  • Jan 29, 2025
  • 12 min read

Learn all about relationship marketing, including what it is and best practices you can implement for your business.

13 Hot 4th of July Marketing Ideas & Promotions to Boost Sales

  • Digital Marketing Tips
  • Jan 29, 2025
  • 17 min read

Independence Day is the holiday to try out new holiday marketing ideas and celebrate with seasonal sales. With that in mind, we’ve compiled a list of July promotion ideas to help you market your business.

10 Email Marketing Trends You Need to Know in 2025

  • Email Marketing Strategies
  • Jul 18, 2025
  • 11 min read

Discover how businesses are adapting their strategies to engage customers through relatable, interactive, and AI-powered emails that drive authentic connections and boost conversions.

How to Collect Customer Reviews? Step-by-Step Guide 

  • Email Marketing Strategies
  • Jan 29, 2025
  • 6 min read

Do you still forget to collect reviews after purchase? If yes, you’re leaving money on the table. 95% of people read online reviews before buying a product. Of those, 88% say an online review influenced their buying decisions.  Enough reason to start collecting customer reviews for your brand. Right?  But here’s the catch — only … Continue reading “How to Collect Customer Reviews? Step-by-Step Guide “

6 Best Business Email Providers to Consider in 2025

  • Software Overviews
  • Feb 03, 2025
  • 12 min read

Email marketing is one of the most preferred lead generation & nurturing strategies.  But for the success of an email marketing campaign, having a reliable email provider is crucial.

60+ Best Memorial Day Messages for Business

  • SMS Marketing
  • Jan 29, 2025
  • 12 min read

Memorial Day isn’t just about celebrating veterans, it’s honoring those who gave their lives for our country.

17 Marketing Campaigns Examples

  • Digital Marketing Tips
  • Nov 28, 2025
  • 31 min read

Your best marketing campaigns are just an inspiration away. Here’s a breakdown of the best marketing & ad campaigns and what makes them tick!

9 Mother’s Day Creative Advertising Ideas to Drive Sales

  • Digital Marketing Tips
  • Jan 29, 2025
  • 9 min read

Capture hearts and drive sales this Mother’s Day with innovative advertising ideas that will leave a lasting impression. Discover how brands are redefining the art of connecting with consumers and celebrating the essence of motherhood.

What is Data-Driven Marketing? Benefits & Examples

  • Digital Marketing Tips
  • Jan 29, 2025
  • 12 min read

Data-driven marketing is all about using insights from heaps of data to create marketing strategies that speak directly to your audience, turning numbers into real connections and sales.

Drip Marketing Explained: What It Is and How It Works

  • Email Marketing Strategies
  • Nov 19, 2025
  • 15 min read

This blog will guide you on everything you need to know about increasing sales revenue using drip marketing. 

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