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What is an Email Campaign? Definition, Types & Content Ideas

Mar 8, 2023 - By Thomas Radavicius

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Email marketing has an ROI of 3200% for businesses and brands. So email marketing works. But only some email marketing campaigns do.

Especially given that users exchanged over 300 billion emails in all of 2020. So, what can you do to make your email stand out from the clutter? What goes into the making of a successful email marketing campaign?

Everything you always wanted to know about creating effective email marketing campaigns but were afraid to ask—ALL answered here!

What is an Email Campaign?

If you’ve been wondering what an email drip campaign is for a while, let’s clear some air around email campaigns. Without getting into complex definitions, let’s just say that email marketing is the process of sending emails to existing and potential customers at its most basic level.

An email marketing campaign is a series of emails with a common end goal in mind. These emails could be sent in an automated fashion (in which case we call it an autoresponder sequence), or they could be sent out as a weekly or monthly newsletter blast (also called eblast).

The overall objectives behind an email marketing campaign are usually education, entertainment, or a potent mixture of both. 

When done right, an email newsletter campaign lets you build deeper relationships with your subscribers over time, which eventually translates into increased leads and enhanced sales for your business.

Why is Email Campaign Important?

Email marketing continues to play a pivotal role in the marketing mix in this digital age.

As the most profitable channel for a business, email campaigns help you connect and engage with potential customers. It allows you to build long-lasting relationships and drive sales. Here are some reasons to run email campaigns for your business: 

  • Increase brand awareness;
  • Drive customer engagement with the brand;
  • Boost website traffic;
  • Generate more interested leads;
  • Nurture these leads toward a sale;
  • Sell more products and add more revenue to your business;
  • Email helps you to convert & nurture leads.

And it helps you do all of this at a meager cost (as compared to the paid ad ecosystem or advertising) and, more often than not, on complete automation.

Email Campaign Types

Many small businesses and companies run a standard email newsletter regarding email marketing. That’s alright, but you can refresh your email marketing efforts and make them relevant to your audience. You can create and use eight types of email campaigns in your email marketing strategy.

  • Welcome Email Series: Welcome emails are introductory emails designed to welcome visitors to your email list, inform them about your brand, and encourage them to check out your services or products. 
  • Standard Promotional Campaign: Promotional emails are a great way to keep your brand top of mind with current customers while attracting new prospects. They may contain discounts, sales, free trials, product announcements, and other promotional material. 
  • Seasonal Campaign: A seasonal email campaign effectively reminds customers about your business during the holidays or summer. Seasonal email campaigns help promote holiday offers, events, special sales, and ‘the holiday vibe’ when customers are more likely to shop with you. For example, sending a promotional email about the latest offers on your store just before  Black Friday, Thanksgiving, Halloween, or Christmas.
  • Triggered Email Series: A triggered email series is a series of emails that automatically send messages to users at various points along the sales funnel. Triggered email series are the perfect way to keep in touch with your customers and deliver messages when they are most likely to be interested in them.
  • Post-Purchase Drips: Post-purchase drip campaigns allow you to re-engage with customers after they’ve purchased your product or service. The most common post-purchase drip campaigns include thank-you emails, follow-ups for support tickets, and special offers for returning customers.
  • Newsletters: A email newsletter is a series of periodic emails a company sends to subscribers. It may contain news about the company, new products, company updates, industry trends, or helpful tips that users can benefit from daily life. Newsletters are a great way to get people to engage with your brand, learn more about your company, and discover what’s new.
  • Cart Abandonment Campaign: Cart abandonment emails are emails sent when a shopper leaves their shopping cart without buying anything. Cart abandonment emails remind customers about what they liked but left behind in their carts and encourage them to check out.
  • Re-Engagement Campaign: Re-engagement campaigns re-engage existing customers with emails to bring them back to your business. This type of campaign uses automation to re-engage inactive customers and get them back to your brand so that you can increase your conversion rate.

Also read: How to Write Re-Engagement Emails That Reactivate Old Subscribers

11 Email Campaign Examples We Enjoy

There are many types of email campaigns, so choosing one that will help you achieve your business goals is essential. Here are some email campaign examples based on the different types: 

Welcome Email

Welcome emails are one of the most important emails you will ever send. It sets the foundation for the future relationship with the subscriber. Here’s an example of a great welcome email by Last Crumb:

last_crumb_example
Image source: Last Crumb

The welcome email is great at creating an instant connection. The personalized letter with an appealing header image makes the reader feel special. The talk about brand values in the welcome email is an excellent idea, as most consumers are attracted to brands with a strong ethos.  

Why does this welcome email work? 

  • Relatable and warm email copy; 
  • Simple and minimalist design; 
  • Reassurance and confidence towards brand values; 

When are welcome emails used? 

  • When someone signs up for your email list; 
  • Just after the first interaction with your brand; 
  • When a new user makes a purchase.

Monthly Newsletter

Monthly newsletters are personal letters a brand or a business sends to subscribers. Generally, newsletters have a common theme and reach out to users on a weekly, bi-weekly, or monthly basis. Here’s a great example of a monthly newsletter by Scott’s Cheap Flights: 

monthly_newsletter_example
Image source: Scott’s Cheap Flights

The company sends a monthly newsletter touching on a relevant topic and sharing its take on the issue. The newsletter email discusses the issue and shares relevant stuff, articles, blogs, and more for the reader, just like a magazine. 

Why does this newsletter email campaign work? 

  • Reminds users about your brand or business; 
  • Adds value to subscriber’s life consistently; 
  • Shares things that they’d love to read on a regular basis. 

When to send email newsletters? 

  • Regularly, at the end or beginning of every month or week. 

Promotional Email Campaign

Promotional email campaigns tell subscribers about your latest offers, sales, discounts, or deals on your product range. It’s a great way to remind them about you, generate interest, and increase sales by luring customers to buy. Here’s a great example by Gold Belly: 

promotional_email_example
Image source: Gold Belly

The refreshing email has a striking and eye-catchy design. Plus, the reference (and social credential) to Martha Stewart is an ice-breaker, making the subscriber consider buying from the brand. The promotional email has excellent offers, a subject line that stands out (Banana Pudding on Sale — Martha Steward APPROVED! ), and great CTAs to make an impact. 

Why does this promotional email work? 

  • Attention-grabbing subject line; 
  • Beautiful email design; 
  • Social proof embedded within the email; 
  • Great and contextual offers that tempt users to make a purchase. 

When to send promotional email campaigns? 

  • Before you plan a big sale or promotion campaign; 
  • When you want to generate incremental sales revenue; 
  • Every time you add a new product or collection to your eCommerce store.

Seasonal Email Campaign

Seasonal email campaigns are great for engaging users during the holidays or summer, especially when you’ve relevant offers or products. Seasonal email campaigns should be contextual and geared towards selling seasonally relevant products or services—for example, warm clothes during the holiday season. Look at the following example by Lululemon: 

seasonal_email_example
Image source: Lululemon

The email is sent during the winter when everyone appreciates cozy joggers and winterwear. The timing of the email, the warm vibe, and the relatable email copy make it a tremendous seasonal email campaign. 

Why does this seasonal email work? 

  • Relatable and witty copywriting; 
  • Great and contextual offer, relevant to the reader; 
  • Warm color tones and photography. 

When to send a seasonal email campaign? 

  • During the start of the holiday or winter season; 
  • At the end of the year, as seasons greetings; 
  • At the start of the summer season promoting your ‘summer essentials’ range, if any. 

Re-engagement Triggered Email Series

Triggered email campaigns or sequences are sent based on user activity or action. For example, an order confirmation email after a user buys something from the website. Here’s a great example of a triggered email series by Freshly. 

reengagement_email_example
Image source: Freshly

The email is triggered based on the online behavior of the user and is sent to customers who’ve not ordered in a long time. The interesting and rewarding limited-time offer is a sure way to re-engage and win back lost customers. The subject line for this email — ‘Get $6.16 Dinners When You Come Back, Fam!’ is intriguing enough to make someone open the email. 

Why does this triggered email series work? 

  • Contextual offer sent at the right time; 
  • Engaging hook (subject line) topped with a valuable offer; 
  • Simple yet powerful CTA button prompting the user to give the brand a second chance. 

When to send triggered email campaigns? 

  • To win back lost customers when they’ve not ordered in a long time; 
  • To cart abandoners after they’ve left without checking out; 
  • To engage users after they’ve checked out a particular product or page on your website. 

You can set up and automate a re-engagement campaign using the campaign automation feature within Sender. Just set out the conditions to trigger the email and let Sender nurture your leads on autopilot.

marketing_automation_sms_email_step

Nurturing Email Campaigns

Nurturing emails are sent to nurture prospects, influence them to buy something, or even aim at inactive prospects or customers who have not engaged with your brand for some time now.

The key purpose is to move them further into the buyer’s journey and make them buy something from your store. Here’s an example from Wix:

nurturing_email_example
Image source: Wix

Wix used the special sales offer as a reason to nurture inactive or trial users to convince them to upgrade to a paid plan. Nurturing emails are a great way to break the ice, address apprehensions, or entice them, as Wix did with their email campaign. You can consider sending re-engagement emails like we miss you emails as a reactivation or nurturing attempt before segmenting a subscriber or trial user into your churn list. 

Why does this nurturing email work? 

  • Great offer, addressing the price apprehension to upgrade; 
  • Countdown timer, adding a sense of urgency to act; 

When to send nurturing email campaigns? 

  • During the awareness and consideration stage of the buyer’s journey;  
  • When someone has been on your list for some time but hasn’t spent anything on your store. 

Abandoned Cart Series

Cart abandonment is a big problem for the eCommerce industry. According to the most recent estimates, 57-84% of carts are abandoned across different industries. This translates to massive losses for eCommerce businesses. 

abandoned_shopping_cart_loss

Automating a cart abandonment email can be profitable to win back your customers and increase your sales revenue. Here’s an interesting cart abandonment email template example by Luxy Hair:

cart_abandonment_email_example
Image source: Luxy Hair

This interesting email is an excellent attempt to return the shopper’s attention to the Luxy Hair store. The witty one-liners in the header with a bold CTA button to complete checkout is enough to convince them to give their pick a second thought. 

Why does this abandoned cart email work? 

  • Witty copywriting in the header; 
  • Clear reasons to rethink the purchase as a separate block; 
  • Special ‘buy now pay later offer within the email. 

When to send abandoned cart email campaigns? 

  • Few hours after the cart is abandoned; 
  • Second follow-up a day after cart abandonment; 
  • Third follow-up after two days of abandoning the cart. 

Post-purchase Drip Campaign 

A post-purchase drip is an email sequence that’s triggered in the event of a sale. Post-purchase campaigns are designed to thank the user for the purchase, ask for feedback, or even upsell by providing personalized product recommendations.

Such campaigns can come in a series of 2, 3, or more emails and can be spread over weeks after the purchase. Here’s an example of a post-purchase email by the cosmetic brand Tarte Cosmetics: 

post_purchase_email_example
Image source: Tarte Cosmetics

The email is sent a few days after someone makes a purchase, thanking and appreciating them for buying something from the store. The charming compliment and vibrant color theme will surely create a strong brand recall in favor of the brand. 

Why does this post-purchase drip sequence work? 

  • Appreciation for the shopper right in the beginning; 
  • Subtle upsell with personalized recommendations for complementing products; 
  • Peppy and refreshing color and email design.

When to send post-purchase drip email? 

  • After someone completes a purchase in your store.

Upselling Emails

Upselling email campaigns are designed to offer an upgrade to your existing customers. The core purpose of sending an upsell email is to re-engage the buyer, tempting them to spend more on your products. Good upselling techniques increase the customer lifetime value for a company. Here’s a great example of an upsell email by Bokksu: 

upselling_email_example
Image source: Bokksu

The email has a clear and straightforward proposition — additional savings of $89 when someone upgrades + 15% off. Something hard to miss for an existing customer. Topped with the add-on offer, the urgency angle (10 days only) will tempt many subscribers to upgrade instantly. 

Why does this upsell email work? 

  • Clear and straightforward upsell benefit; 
  • Additional upgrade offer topped with a copy that invokes a sense of urgency; 
  • Clever CTA button with a subscript offering additional support for upgrade assistance. 

When to send upsell email campaigns? 

  • Periodically during the buyer’s engagement lifecycle with your brand; 
  • Every time an existing shopper tries to search for premium offerings (or access locked features). 

Cross-selling Emails

Have you ever visited a local supermarket where sales guys are trying to convince you to buy something or the other? That’s a cross-selling tactic — luring interested peeps by showing products they might like. In the world of eCommerce and email marketing, cross-selling involves sending contextual product recommendations that the customers might end up buying. Look at the following email by Ralph Lauren:

cross_sell_email_example
Image source: Ralph Lauren

The email is sent to a carefully segmented list of buyers who bought something from the store. The email shares recommendations to complement their purchase and complete their look. How the email is designed + the subject line ‘Complete your Look Now’ will drive engagement and potential sales, too. 

Why does this cross-sell email work?

  • Scheduled to be sent at the right time — just after someone has completed a purchase; 
  • Contextual product recommendations without the frills of a complex design or confusing options. 

When to send cross-sell email campaigns? 

  • After someone has completed a purchase in your store; 
  • Periodically, based on the buyer’s shopping behavior on your website. 

Birthday & Anniversary Emails

Who doesn’t like birthday or anniversary wishes? Well, your subscribers sure do. Running a birthday or anniversary email campaign is a great way to tell your subscribers you care. You can share special offers, gifts, or samples as birthday gifts. Here’s a great example by L ‘Occitane: 

birthday_email_example
Image source: L’Occitane

The email warmly wishes the subscriber and offers a gift for every birthday purchase. The beautiful design and a valuable offer will show the recipient that the brand has really considered sending this wish. Plus, the contextual recommendations are a cherry on top. 

Why does this birthday email work?

  • Free gift and shipping offer on birthdays; 
  • Contextual shopping recommendations based on buyer’s likes and dislikes; 
  • Cheerful and celebratory email design. 

When to send birthday or anniversary email campaigns? 

  • On birthdays or anniversaries of your subscribers (Segment your list based on birthdays or anniversaries beforehand). 

Announcement Email Campaign

An announcement email can be a great way to involve your subscribers and customers about the latest happenings within your company. You can send company updates, new product launch information, acquisition details, funding news, or share news of any other major milestone. Look at this email by Wellfound (formerly AngelList Talent): 

email_campaign_example
Image source: Wellfound

The email informs the users about the rebranding effort and the new brand identity. It also shares what’s in it for them and asks them to check it out themselves. The personal note, along with an assurance that things will be better than before, worked wonders for this campaign. 

Why does this announcement email work? 

  • Simple language that instills confidence in the new entity; 
  • Clarity of thought and expression; 
  • Prominent CTA button sharing what’s next for the reader. 

When to send announcement email campaigns? 

  • When there’s a company-wide update to be shared with stakeholders; 
  • On the launch of new verticals, products, or ventures; 
  • In case of an acquisition, achievement, or even failure. 

Holiday Email Campaign

Holiday emails are fun as shoppers have ample time to consider their options. Sending them promotional emails during the holidays is a great tactic to increase your sales. Such email sequences aim for maximum revenue generation with the help of holiday discounts and great offers. 

Typically, such campaigns run during Black Friday, Cyber Monday (BFCM), Christmas, New Year, and other holidays email marketing campaigns like the one below: 

email_campaign_example
Image source: Output email

This simple email is straightforward and doesn’t expect the recipient to buy anything. Instead, it asks them to check out what the company has prepared for them. The simplicity and intrigue would have surely driven many clicks on the CTA button. 

Why does this holiday email work? 

  • Friendly and warm holiday greetings; 
  • A relatable and intriguing introductory text to drive engagement; 

When to send holiday email campaigns? 

  • During black Friday, cyber Monday, or holiday weeks; 
  • When you launch holiday offers and deals. 

Content Ideas for Email Marketing Campaigns 

Intriguing content ideas are the lifeblood of any email campaign. Your email content must be relevant, unique, and useful for your recipients if you want to succeed. However, creating quality email content can take time and effort. 

If you want to speed up the process, here are a few proven content ideas for your email campaigns you can use right away: 

Educational Emails

An educational email with informative and relevant content can be an excellent lead-nurturing tactic. It helps move the customer further into the buyer’s journey and helps nurture leads. 

Share your emails’ insights, tips, and best practices to educate prospective customers. Don’t forget to ask them about their expectations and provide solutions in subsequent emails with clear CTAs for the best results.

Works Best For

  • B2B SaaS startups and online coaching businesses;
  • Nurturing leads to help them reach the ‘Aha!’ moment; 
  • Creating awareness about future use cases and benefits of using your product or service. 

Onboarding Emails

Onboarding emails create a solid foundation for positive long-term relationships with your prospects. These emails are generally about helping a user take the next steps and sharing helpful tips on proceeding further once they sign up. 

In your onboarding emails, you can provide a quick walkthrough or summary of your product’s main feature. Or you can create a series of emails that teach or take users through different features or functionalities of a platform. 

Works Best For

  • Technology products and startups creating B2B tools; 
  • Pushing trial users to pay for the pro subscription of the service; 
  • Creating a positive first impression in the minds of new users. 

Promotions & Product Updates

Promo emails and product updates are a big part of any email marketing strategy. Sharing product benefits through a promotional email will entice users to try a product or service. Promotion emails can also include special offers and limited-time deals. You can also share periodic and relevant product updates to keep users excited. 

Such emails are quite common, but pulling out a campaign with an attention-grabbing subject line and personalized content can amplify your growth phenomenally. 

Works Best For

  • SaaS business owners and product-based businesses; 
  • Promoting special sales, offers, and limited-time deals; 
  • Improving your brand recall and making users feel valued. 

Use Cases 

Emailing your prospect to share your product’s different use cases and applications is an engagement booster. It will allow them to understand your product better and how it can solve their everyday problems. Add real examples, testimonials, and case studies to show them that users like themselves use your product to improve their daily lives. 

Works Best For

  • Agency business owners, eCommerce brands, and tech businesses; 
  • Converting prospects who are on the fence into buyers;
  • Upselling or cross-selling to existing buyers. 

eCommerce

eCommerce emails are useful when you have something physical to sell. Share product recommendations, specially curated product lists (as gift recommendations), and special deals or offers with your email lists. Such campaigns can be a great way to entice prospects to buy, boost engagement, and grow your sales. 

Promotional eCommerce emails are known to convert when you use personalized offers and suggestions. 

Works Best For

  • Shopify stores and eCommerce platforms with an email list; 
  • Upselling and cross-selling products to your existing customers; 
  • Keeping your email list excited about the latest offers and new launches.  

Send Event News & Invites

Organizing business events regularly allows you to share announcements, calendars, and news with your email subscribers. Tell your loyal attendees about upcoming events, exclusive offers, sneak peeks, and free passes. You can even send an event invite email to invite your customers to an event or ask them to share with their friends for a free pass. There are many ways to create buzz around an event with an email list. 

Works Best For

  • Event companies, organizers, and webinar experts; 
  • Turning your email list subscribers into paying attendees for your events; 
  • Showing your subscribers that you remember them every time you have something relevant. 

Surveys

Using email to conduct market research surveys and listen to customers is a great idea. Reach your customers with a survey email to know their likes and dislikes and drive product development accordingly. Your audience will feel appreciated and heard when you send them surveys, and you will get valuable insights this way. 

Works Best For

  • Startups trying to chase a product-led growth model; 
  • Gaining customer insights and understanding of the audience in real-time; 
  • Building a relationship of trust and co-dependence with your audience. 

Tips & Best Practices for Designing an Effective Email Marketing Campaign

Designing email campaigns can be fun but challenging too. Here are a few tips and best practices to help you design and send an effective email marketing campaigns:  

  1. Understand your target audience well. Work through this backward by listing all of the problems your product or service solves, and then create your Buyer Persona by seeing what types of people have this problem.
  2. Ensure an accurate list of interested prospects. You need good input to get great output. So ensure that your opt-in forms and popups are highly optimized for relevancy based on buyer persona.
  3. Segment your list. Categorize into different categories based on the audience’s motivation to buy, among other factors.
  4. Clearly understand the end goal. Document what you want through the email marketing campaign. Why are you running this campaign? Do you want maximum downloads of a particular resource, more consultation call bookings, or flat-out sales and direct revenue?
  5. Chart the prospect’s buying journey. Identify touchpoints where they will likely need education, information, and handholding. These touchpoints are where your emails fit in. Often, it will take more than a single email to do the job. Also, doing all of this will give you an idea of the timeline for which your campaign will run. Your email marketing campaign planner is slowly filling up now.
  6. Ensure that your subject lines involve scarcity, urgency, or even curiosity. More importantly, avoid using common spam words in your subject line.
  7. Spend time on content and copywriting. Use language and tone that aligns with the Buyer Persona of the reader. Keep it direct and unambiguous.
  8. Design your email newsletter. Use a powerful email marketing tool with an in-built, drag-and-drop email design editor. Mix and match different design elements based on your brand theme.  
  9. Add relevance with email personalization. Personalize your subject line, email copy, and design based on audience segments. Use the buyer personas to contextualize your emails. Then use email marketing automation tools to schedule emails so subscribers receive the right communication at the right time to stay relevant and drive conversions. 
  10. Follow a standard format and ensure compliance. It’s a good practice to have a great email footer and signature that mentions any information in compliance with anti-spam regulations such as GDPR, including your address and Unsubscribe options.
  11. Check your emails for responsiveness. Use a mobile responsive design and ensure readability. Then, also test your emails for inbox deliverability.
  12. Finally, be on top of your numbers. Use email marketing solutions to track open rates, clickthrough rates, and other metrics and optimize your email strategy accordingly.

How to Design Email Campaign Templates

Okay! You’ve had enough inspiration for an email campaign. But the burning question remains: “How to create an email campaign?” Well, we know it’s tough to go through the ordeal of hiring someone to design an email campaign, let alone multiple. So, here’s a simple and easy way to design email campaign templates for your business. 

First of all, you must choose between text and HTML formats when sending out emails as part of your email campaign. While text allows for excellent deliverability, a beautifully designed HTML newsletter often converts higher.
Once you’re sure of the kind of email campaign you want, you should find an email marketing solution with a drag-and-drop email builder and a template library like Sender.

Sender features a high-quality drag and drops editor that allows you to design your HTML email newsletter from scratch. Often you can do this using pre-made templates without having to write a single line of code or work with a mockup, graphics editors, for that matter.

sender_builder

Best Time to Send an Email Campaign Blasts

While there can never be a universally accepted rule on the best time to send an email campaign, there’s some good advice.

For any B2B email marketing campaign, avoid weekends, early mornings, late nights, and public holidays. Generally, just times that you don’t expect them to be online checking out their office emails.

For B2C communication, the best days seem to be mid-week—Tuesday, Wednesday, and Thursday. Typical on a Monday, people seem to be loaded with work, while Friday is simply about getting through the current week into the next.

Safe times for maximum opens seem to hover between 9-11 AM.

But who are we to say? Test it out and find out for yourself.

The best time your niche audience responds best may differ from what you see here. For example, if you are an EMCee, your best times could be Friday evenings and Saturday mornings when people are busy making plans.

Also read: Best Time to Send Emails in 2023: By Email Type

Measuring Email Campaign Success 

Measuring your email campaign metrics is essential if you want to measure ROI. But before we share how to measure campaign metrics (and which ones to measure), let’s see how to measure the ROI from a marketing automation campaign. 

There are so many metrics to look at when measuring ROI. This includes:

  • Reach and frequency;
  • Clickthroughs and engagement;
  • Lead pipeline; 
  • Sales pipeline, and more.

The bottom line is that email campaign ROI depends on its impact on your bottom line. Now, let’s look at some essential metrics to measure your email campaign success rates: 

  • Open rate: The percentage of people who opened your email.
  • Clickthrough rate: The number of people who clicked the CTA button after opening the email. 
  • Bounce rate: The number of emails that were not delivered to the recipient (bounced back) 
  • Spam score: Number of emails dropping in spam in relation to the total number of emails sent in an email campaign. 
  • Conversion rate: This shows the percentage of people who started to take action because of your emails. For example, let’s say you’re offering a freebie to your subscribers who sign up for your list. The conversion rate will tell how many people signed up for the offer. 
  • How much time did they spend on your emails?: It’s common for subscribers to open your emails but ignore them. You can measure the time they spend on your emails to track engagement. 

An email marketing solution makes monitoring and tracking email opens, clicks, and conversions easy. You can even automate reporting and analytics with the right marketing automation tool and put success measurement on autopilot.  

Improve Email Campaigns with Refined Tips

  • Start scheduling email marketing campaigns to improve your marketing effectiveness; 
  • Always segment your email lists to personalize your marketing campaigns; 
  • Align your email marketing campaigns based on your overall business goals; 
  • Use email marketing software with marketing automation capabilities to trigger and schedule automated campaigns.

Also read:

Email Campaign FAQs

  • How does an email campaign work?

An email campaign is a sequence of messages delivered via email to your audience list. Every campaign has a common theme generally, but that can change based on your goals and the audience’s needs. When planned right, an email campaign generates high ROI, increases leads, and boosts customer satisfaction. 

A good email marketing campaign starts with determining the goals and objectives for your campaign. It then looks at the audience you want to target and their needs. The next step is determining what type of messages resonate with them. After that, you design the message and set up the campaign. The last step is testing the campaign to measure its performance.

  • How do I start an email campaign?

You can start an email campaign easily by defining the goals you want to achieve, picking a marketing automation tool, planning content, and selecting an email list. Most email marketing automation tools help you plan everything from starting and executing it in a streamlined fashion. So, picking a marketing automation tool should be the first step to starting an email campaign. 

  • How do you write a successful email campaign?

While writing email copy for an email campaign, you should always consider your audience’s interests and preferences. Keep everything concise, hit directly to the pain points, and pay special attention to the subject lines, pre-headers, and CTA copy. Create attention-grabbing hooks that entice readers to open and interact with your email. 

  • How to create an email campaign?

 Creating and designing an email campaign is easy when you have a drag-and-drop email builder like Sender. Use the email builder to design your email newsletter from scratch, or use a readymade template and customize it according to your need. 

  • How to measure the effectiveness of an email marketing campaign? 

Measuring the campaign’s effectiveness helps determine the ROI of an email campaign. You need to track metrics like open rates, clickthrough rates, bounce rates, spam scores, conversion rates, and time spent reading the email to understand the effectiveness. Everything that gives you data about your reach, engagement, and impact on lead/sales pipeline/revenue. An email marketing tool can easily track opens, clicks, and conversions. 

  • What is the best time to send an email campaign?

The best times depend on the kind of email campaign and your industry. The best time for B2B email campaigns is when people are in their offices. Based on performance data, the best time to send emails is between 9:00 am and 11:00 am. Any day or time – weekends, early mornings, late nights, or public holidays don’t work that great. For B2C campaigns, the best days to send an email campaign are Tuesday, Wednesday, and Thursday.


Author Bio

Anmol Ratan Sachdeva is a content marketer and small business consultant who has a strong grip on topics like marketing automation, research, email marketing, and content marketing. He loves to write about starting, improving, and growing a business.

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