Building an email template for future use can make or break many campaigns. Customers nowadays are used to perfect emails. Even a tiny mistake here or uneven alignment there can reduce the overall open or reply rates. However, only some have the knowledge, skill, or resources to create email templates from scratch.
Many businesses now turn to service providers with a drag-and-drop editor for building email templates. These editors greatly ease the process and allow everyone to create beautiful emails regardless of tech-savviness. In this article, we have outlined several providers with free or paid (or both!) versions of template builders with all of the most essential features.
What Defines a Good Email Template Builder?
First and foremost, a good email template builder helps you design a beautiful email template. Usually, modern email builders offer a range of templates so you can choose one dear to your brand. Then, using the drag-and-drop email editor equipped with customizable blocks (image, text, timer, review block, etc.), you should be able to build a sophisticated email quickly and efficiently.
Here are some characteristics that define a good email template maker:
- Easy to Use: Your template builder should have an intuitive user interface. You should be able to quickly drag and drop blocks to create an engaging email template.
- Feature-Rich: A good template builder allows you to create an email as you want it to be, meaning that it has to have a suite of features to meet your creative needs.
- Supports Responsive Design: Email template designer should allow you to create responsive designs that look great on any device, including desktop computers, smartphones, and tablets. You should be able to see how the design looks in an in-built preview.
- Customizable: The email template maker should allow you to customize the emails based on your branding guidelines. You should be able to add logos and images in different sizes and positions.
- Offers Various Templates: The email builder should have an email template library divided into various categories, so you can find an email template that fits your occasion.
- Allows Effortless Branding: The email template creator should enable you to easily add your branding so the recipients will recognize your brand in whatever email you send. Usually, it involves adding your brand logo, color palette, and text written in your brand voice.
Now, let’s take a look at the best email template builders in the market.
Best Email Template Builders — Full Overview
While searching for a great email template builder, you will encounter several ‘free’ builders that will promise the world. It’s good to try them, at least initially, as it will help you set the right process to build your templates. Here are 14 great email template builders that you can use for free:
1. Sender – Best Drag & Drop + HTML Email Builder
Sender is a robust marketing automation solution with a powerful email template builder. It offers several useful tools and features to maximize your email campaign performance, including a drag-and-drop template editor.
Sender’s responsive email template software is user-friendly – everyone can use it – from the complete beginner to an HTML expert. You can create beautiful emails using the drag-and-drop interface with fully customizable templates and flexible design elements.
Ever had a problem with how email doesn’t look good on mobile? Forget it! Sender has a great library of premade mobile responsive templates that you can use. There are templates for businesses and use cases, including abandoned cart emails, holiday campaign emails, newsletter templates, and more.
Sender Builder’s Features
Sender has a long list of user-friendly features that make it easy for anyone to create stunning email campaigns. Here are some amazing features:
- Drag & Drop Email Designer: User-friendly drag-and-drop email builder and editor with powerful design blocks like a countdown timer, product blocks, and reviews to engage your subscribers.
- Free email templates. Choose one of many professionally designed templates and customize them into stunning emails;
- Audience Segmentation: Nurture your subscribers by delivering personalized content through powerful segmentation features.
- Reporting and Analytics: Capture critical metrics in real-time, like open rates, click rates, etc., to measure your marketing effectiveness.
- Integrations: Integrations with all major web platforms like WordPress, including popular ecommerce systems like Shopify, Magento, WooCommerce, etc.
Sender Builder Pros & Cons
| Pros | Cons |
| Countdown timers | Sender logo in free plan |
| Review blocks | |
| HTML blocks |
Sender Pricing
Sender is truly a free platform that allows you to test its limits and capabilities even as a free user. Here are Sender’s pricing options:
- Free for up to 2,500 subscribers and 15,000 emails per month with no feature restrictions for free users.
- Paid plan starts at $15 per month.
2. YayMail – WooCommerce Email Customizer
YayMail by YayCommerce is a code-free email framework for WooCommerce that lets you customize transactional and marketing email templates.
This WooCommerce email customizer plugin enables you to easily customize the default WooCommerce templates and turn them into appealing, eye-catching emails with its user-friendly drag-and-drop interface.
You can use a variety of tactics to make tailored content within a WooCommerce email stand out, as well as apply colors to text and banners to backgrounds. You will be able to embed YouTube video links and thumbnails within an email for your readers to click on or change the font style and font size to appeal to your readership.
YayMail Builder’s Features
- Drag-and-drop WooCommerce email builder with design HTML email and the live preview on the same screen.
- Fully customize 11+ WooCommerce order email templates.
- A variety of placeholders for order details, customer details, billing info, shipping, payment, new user info, additional order metadata, etc.
- 50+ add-ons to enable a huge amount of flexibility to what can be put in your email templates and email campaigns (conditional logic, recover abandoned cart, multi-vendor marketplace, etc.)
- Smart elements such as predesigned blocks, order details, Woo orders tracking, smart coupons, social interaction, B2B payment, etc.
- Seamlessly displayed on various email clients such as Gmail, Apple Mail, Microsoft Outlook, Spark, and so many more.
YayMail Pros & Cons
YayMail has what helps it stand out from other email builders. However, it’s a few disadvantages away from being perfect:
| Pros | Cons |
| Add-ons are sold separately. | Relatively expensive pro version. |
| Live previews and test send-outs. | Possibly overwhelming for beginners. |
| Shortcodes to show dynamic information. | Add-ons sold separately. |
YayMail Pricing
- Free Plan with 11 standard WooCommerce emails & full customizability.
- Paid Plan starts from $59 for a single site with unlimited email templates and 1-1 Live Chat VIP Support.
3. Unlayer – Free Email Templates & User-Friendly Builder
Unlayer is another powerful drag-and-drop email template builder with several advanced features for ecommerce store owners and small businesses.
The drag-and-drop + HTML email builder offers several beautiful templates for emails and landing pages that you can use without paying a penny. However, advanced features like reusable custom blocks, dynamic exports to email providers, and essential functions like saving your work are only available on a paid plan.
Unlayer Builder’s Features
Unlayer is amazing when it comes to drag-and-drop functionality. But there’s even more. Here’s a list of the most useful features of Unlayer:
- Custom file storage, unique design blocks, and undo-redo functionality within the drag-and-drop editor;
- Collaboration and sharing of templates among teammates;
- Merge tag features to capture/pull dynamic info for personalizing emails;
- Place your online store products within your emails.
Unlayer Pros & Cons
Unlayer comes with many useful features for a decent pricing plan. But every good thing comes with its own share of problems too. Here are the pros and cons:
| Pros | Cons |
| Easy to use with lots of useful features for template building | Lack of analytics and tracking features |
| Great team collaboration features | No A/B testing feature |
Unlayer Pricing
Here’s a brief overview of Unlayer’s pricing plans:
- Free plan available with limited functionality and feature restrictions on standard features;
- Paid plan starts at $15 per month for unlimited email template generations.
4. Dyspatch — Easy-to-use Email Template Creator
Dyspatch is a popular no-code email creator that allows users to speed up the email template-building process.
You can use its free email template designs that it offers as HTML files to be used anywhere. You can use the drag-and-drop builder within Dyspatch or export the templates to your existing ESP to make the most out of these templates.
The drag-and-drop builder by Dyspatch is an advanced template builder that can add interactive content blocks like email surveys, lie product data, and more.
Dyspatch Builder’s Features
Dyspatch has all the essential email-building features you need for your daily marketing activities. Some useful features include
- Advanced template builder with interactive content blocks;
- Export templates to use with other email service providers;
- Template localization and AMP capabilities.
Dyspatch Pros & Cons
Dyspatch has a pretty steep pricing model, especially for small business owners and solopreneurs. But it doesn’t mean it is not useful. Here’s a list of pros and cons:
| Pros | Cons |
| Easy to integrate for large-scale email template designs | Not many public reviews or a support community |
| Supports AMP for interactive campaign | Costly pricing plan |
| Template localization and standardization capabilities | Steep learning curve |
Dyspatch Pricing
Dyspatch’s pricing model has something for everyone — from solopreneurs to large teams. Here’s what you can expect:
- Free trial plan with limited capabilities;
- Paid plan starts at $150/month for 10 email templates.
5. Campaign Monitor – Responsive Email Template Maker
Campaign Monitor is a well-known email marketing tool featuring a user-friendly email template creator for crafting responsive emails.
The email template builder offers all the standard features you need, and it seamlessly integrates with Unsplash, allowing you to discover stock images for your email campaigns. Additionally, you can effortlessly customize the email to match your brand’s style, incorporate your logo, and align it with your website theme with just a single click.
Campaign Monitor Builder’s Features
You must know about the different features before picking Campaign Monitor as your email template builder. Here’s a brief list to help you make an informed decision:
- Email designer & HTML email template generator that supports no-code and custom email creation;
- Automated customization based on the logo, brand colors, or website URL;
- Free image gallery powered by Unsplash right within the email builder;
- Extensive email template library.
Campaign Monitor Pros & Cons
If you’re curious about what you’ll get at that price, here is a brief list of the pros and cons of choosing Campaign Monitor as your online email builder:
| Pros | Cons |
| Amazing email template testing and dummy campaign capabilities | Costly, in case you have a large email list |
| Large and flexible template library | Obsolete UI and functionalities at places |
| Responsive design blocks | Lack of deep reporting integrations with CRM suites |
Campaign Monitor Pricing
Campaign Monitor has a pretty limited free plan, so you will have to buy a paid plan. Here are the details:
- Paid plan starts at $11 per month, supports 500 subscribers, and allows sending 2,500 emails a month;
- Free plan with a restriction of sending email campaigns to just 5 subscribers.
6. Postcards – Simple Email Template Software
Postcards is built by Designmodo to help business owners create emails with ease and efficiency. The online email template software offers an extensive library of templates and is compatible with all major email marketing tools.
The great thing about using Postcards is its support for all major email tools. So, you can directly export your email template to Sender or other tools in the market.
Unfortunately, the huge block libraries used in this WYSIWYG editor are behind a paywall. The free plan has a limited array of template blocks (one for each email element). That will severely limit the email creation possibilities. However, you do get unlimited exports in the free version.
Postcards Builder’s Features
Postcards is a powerful email builder with many useful features like one-click export, a large library, and more. Here’s a glimpse of the features:
- Drag-and-drop email builder that allows you to customize emails quickly without coding;
- One-click export system to email tools using plain HTML generation for each email template;
- Version history feature to ensure quick collaboration and faster tracking;
- Cloud image hosting and retina-ready support for adding high-quality images to your emails.
Postcards Pros & Cons
Postcards is pretty responsive as an email builder but has some limitations and shortcomings. Here’s a brief list of the pros and cons of picking Postcards:
| Pros | Cons |
| Modular design system; unique design blocks and layouts for templates | Costly when you want to use it for unlimited templates |
| Project backup and management among large teams | Design and template library is restrictive to only higher paid plans (or behind a paywall) |
| Supports Retina’s ready images & 900+ Google Fonts | Dependent on other ESPs for full marketing functionality |
Postcards Pricing
The pricing plans allow you to test out everything, as there’s a free trial plan. But the paid plan is recommended if you want full functionality:
- Free trial plan with limited features and projects;
- Paid plan starts at $16 per month with full features and functionality for one brand/business.
7. Stripo – Mighty Email HTML Editor
Stripo is a popular email builder that even supports dynamic AMP email features for creating interactive emailers for your audience. The application has a powerful drag-and-drop editor and hundreds of email templates.
Stripo’s free email template maker has most of the useful features you need as a small business. However, some features, like testing on email clients and premium templates, are locked for paid users. You can even request a custom email template from professionals on the platform.
Stripo Builder’s Features
Stripo has several useful features, like AMP support, that can help you improve your email marketing effectiveness. Here’s a brief glimpse of the features:
- Use email designer & custom HTML simultaneously without switching screens (or adding modules);
- Extensive template library with 1100+ free email templates;
- Create interactive emails powered by AMP technology that engages users, just like a website across any email client like Gmail, Outlook, Yahoo, etc.;
- Powerful brand kit generator to standardize your email template designs.
Stripo Pros & Cons
Stripo is an amazing solution for building email templates, but it comes with cons, too. Here are the pros and cons of picking Stripo:
| Pros | Cons |
| Two-in-one Builder (Custom HTML + Visual), which can be switched easily. | Lack of project management and collaboration features like comment, chat, etc. |
| Quick and responsive customer support. | Some level of learning is required to speed up your template creation process. |
| Amazing UI with a unique constructor mode to replicate design elements and templates. | Lack of advanced design customization features. |
Stripo Pricing
If you’re considering Stripo for creating templates, here’s what you need to know about their pricing plans:
- Free plan that supports 4 email exports and 5 test emails per day;
- $15 monthly for up to 50 email exports, sharing email previews, and all other premium features.
8. Beefree (formerly BEE)– Online Email Template Builder
Beefree (formerly BEE) is often hailed as the top-notch email template builder and editor in various online communities and forums. The platform aspires to be the ultimate solution in the email template builder category.
Beefree provides a wide selection of pre-built templates that can be tailored to your preferences. Like most email template creators, Beefree incorporates a user-friendly drag-and-drop system for expeditious design. Creating stunning emails with Beefree requires no coding experience.
Beefree Builder’s Features
Beefree offers everything you need to create your email templates with ease and efficiency. Here are the top features that will help you speed up the process:
- Extensive template library;
- Smart integrations with all major email marketing solutions;
- Responsive landing page designer with complete design flexibility;
- Design once, use forever functionality to reuse email design assets across different templates.
Beefree Pros & Cons
Beefree has many interesting features but has some disadvantages when compared to others on this list. Here are the pros and cons of using Beefree email builder:
| Pros | Cons |
| Separate folders (Projects) to organize templates better. | Confusing navigation in and out of the email builder for checking preview text. |
| One-click integrations with other email marketing suites and solutions. | Steep pricing plan, considering the functionality available. |
| In-built landing page builder. | Slow customer support (international) |
Beefree Pricing
Beefree has a generous free plan, but if you want to use it regularly, you might have to sign up for a pro plan. Here are the details:
- Free plan available with limits on the number of email templates created and feature restrictions;
- Pro plan available for $25 per month that offers unlimited email designs and all features.
9. Topol.io – Adaptable Free Newsletter Builder
Topol is yet another free newsletter builder designed to help you save time as an email newsletter templates creator, marketer, or design professional.
The drag-and-drop email generator can be used as a standalone system or be integrated into your existing tool/SaaS platform as a plugin.
You get all the features and functionalities you’d find in any other visual email builder on this list. Its interface is as intuitive as any other and supports different design blocks, making it suitable for beginners and newsletter creators.
Topol Builder’s Features
Topol is a full-fledged email builder with many useful features that can make your life easier as a marketer or business owner. Some features include:
- Drag and drop builder with pre-made blocks and design template library;
- Custom HTML code builder for full flexibility and control over design;
- Add product information directly to email with XML imports/exports;
- Personalize design blocks and emails using merge tags.
Topol Pros & Cons
Topol is a good tool, especially considering the price point, but its rudimentary layout sometimes can feel a bit ‘basic’. Here are some other pros and cons of choosing Topol:
| Pros | Cons |
| Easy and intuitive to use, even for beginners | Limited design customization capabilities. |
| Great library of readymade templates and design elements | Limited design library. |
| Amazing developer panel and integrations | No email clients integration. |
Topol Pricing
Knowing details about the pricing plans is an important step when choosing a tool for your growth. Here’s what it will cost you if you choose Topol for creating email templates:
- Free plan with limited features, exports, and access;
- Paid plan starts at $10 per month for generating unlimited templates.
10. Mailchimp – Compelling Email Template Creator
You would already have tried or known MailChimp before. It’s a beginner-friendly email marketing solution with a great template builder with all the essential features you need.
MailChimp’s email newsletter builder is a drag-and-drop style system that helps you create visually appealing email newsletters for your campaigns. You can add different design blocks, customize the style, or choose from a library of templates based on your requirements.
MailChimp Builder’s Features
MailChimp has all the standard features you expect from an email solution. Here are some of the most-loved features of MailChimp:
- Drag and drop email builder with support for pre-made templates and design blocks;
- Preview and test your email design template;
- Customize the email template based on your email subscriber information (or list tags);
- Auto-optimize options to improve your email templates based on email best practices.
Mailchimp Pros & Cons
MailChimp is loved and hated by the community at the same time — primarily hated more after their steep price bumps. Here are some other pros and cons of MailChimp’s email builder, specifically:
| Pros | Cons |
| Vast template library | Predatory pricing plan |
| Deep integration capabilities | Limited features and options on starter plans |
| Drag and drop interface | Outdated UI/UX of the builder |
Mailchimp Pricing
MailChimp is not exactly pocket-friendly when it comes to email marketing. But anyway, here is a glimpse of what it will cost you to pick Mailchimp:
- Free plan that can be used to manage 500 subscribers and send 1000 emails per month;
- Paid plans start at $13 monthly for up to 500 subscribers and send 5000 emails monthly.
11. Litmus — Powerful Email Template Software
Litmus is a professional email template software that allows you the convenience of a drag-and-drop editor and the sophistication of a complex marketing campaign automation tool. It has powerful features to design, test, optimize, personalize, and improve all your email templates.
Litmus supports an HTML code editor and a visual drag-and-drop editor, so you can create any way you like. The template library helps you get started quickly, and you can use the in-built design library to add brand guidelines and create reusable blocks and templates quickly. The in-built email preview feature that supports 100+ email clients is also an excellent add-on for marketers and entrepreneurs who love perfection and responsiveness.
Litmus Builder’s Features
Litmus has a standard feature list, but its personalization features are an amazing add-on. Here’s everything you should test out if you want to make the most of Litmus:
- Email designer + HTML email template builder with modular design blocks;
- Compatibility testing and preview feature across multiple email clients and devices;
- Email personalization at scale using in-built blocks, live email content, AI capabilities, and custom targeting.
Litmus Pros & Cons
Litmus has its own share of benefits and disadvantages. If you want to glance over those quickly, here’s a small list of pros and cons:
| Pros | Cons |
| Spam check feature while designing emails | Costly pricing plans |
| Simple and intuitive UI | Lack of preview header/subject line testing features |
| Test responsiveness across platforms/email clients on a single screen | Lack of adequate collaboration features |
Litmus Pricing
Litmus has a steep pricing model and just has a 7-day trial if you want to test out its capabilities. Here’s the pricing model of Litmus:
- Free 7-day trial plan available for new users;
- Paid plans start at $79 monthly for one user and 1000 email previews monthly.
12. HubSpot – Drag-and-Drop Email Builder
HubSpot’s email drag-and-drop builder is an accessible, affordable, and easy tool when it comes to creating email templates. Instead of struggling with complicated coding or relying on pre-made templates that lack customization options, HubSpot allows you to easily customize every aspect of your email, from the layout and color scheme to the font and images.
The drag-and-drop functionality makes it a breeze to add and rearrange elements, ensuring that your email template perfectly matches your brand identity and message. Additionally, HubSpot’s email builder is designed with mobile responsiveness in mind, meaning your emails will look great on any device. The best part is that HubSpot’s email tools are integrated with their all-in-one solution, letting you connect your emails with your website, customer service, sales, and operation features.
HubSpot Builder’s Features
- Marketer-friendly drag-and-drop interface that doesn’t require designers or developers to look professional
- Use personalization tokens to delight customers with relevant and tailored content
- Various calls-to-action options to maximize conversions
- Built-in email analytics and dashboards for response rates, engagement, and click-through rates
- Free built-in template library with custom landing pages
- Full integration with HubSpot’s all-in-one platform
HubSpot Pros & Cons
HubSpot has a ton of benefits when it comes to its email builder and all-in-one platform; however, it’s important to note some of these disadvantages:
| Pros | Cons |
| Free suite of tools for small businesses and start-ups | Premium plans become a bit pricey |
| Easy to scale as your business needs to grow | Integrated tools require a bit of training and practice to fully leverage the tools |
| No CSS or HTML needed |
HubSpot Pricing
- Free suite tools come with the email builder along with the other free marketing, sales, service, CMS, and operation tools
- Starter plan provides the essential marketing tools expanding to the live chat, forms, landing pages, payments, and more features for $20 per month.
13. Mosaico — Free Open Source Email Template Builder
Mosaico is free to use under General Public License and has several unique email template designs to help you get started. The drag-and-drop email editor within Mosaico allows you to completely customize an email design. The best thing about this free email editor is that it automatically resizes all your images to promise responsive email designs.
You can try it for free and even download its code to self-host it on your server to get complete control of your data.
Mosaico Builder’s Features
Mosaico has all the basic drag-and-drop features you would need from a basic free email template builder, like:
- A no-code editor that supports HTML and visual drag-and-drop workflow;
- Download the HTML code to use with your self-hosted solution or email service provider;
- Basic templates and design blocks to speed up email template design.
Mosaico Pros & Cons
Mosaico is great if you are a novice or need to email every once in a blue moon. But it has its own disadvantages, too. Here’s a brief list of pros and cons:
| Pros | Cons |
| Fast and easy to use with minimum dependencies | Basic layout bugs (alignment issues with templates) |
| Minimalist approach to template designs | Limited customization capabilities |
| Completely free (no paid plans or limits) | As-is usage (no prompt support) |
Mosaico Pricing
Mosaico is available under a public license which means it is completely free to use this solution for your business. But it also has a commercial plan.
- Free to use for any business or brand;
- Commercial plan that’s available for usage based on monthly active users.
14. Salesforce — Email WYSIWYG Editor
Enterprise clients primarily use Salesforce for managing and automating several tasks. One of its modules features a fully functional WYSIWYG (what you see is what you get) editor for emails.
Salesforce email template editor has all the essential features you need for email templates. Plus, as it’s on the Salesforce platform, it has integrations with almost all leading marketing suites, platforms, and CMS solutions, making it a powerhouse if you’re a marketing automation practitioner.
Salesforce Builder’s Features
Salesforce is known to be feature-packed. Here’s a small list of features you can use on its drag-and-drop email builder:
- No-code builder with an email template library to suit every business need;
- Customizable components to change the look and feel of an email template;
- Native integrations with email clients like Gmail to use the templates right from the compose window;
- Cross-channel content management to access/use content assets from other sources within the email builder.
SalesForce Pros & Cons
SalesForce is a powerful suite but has its own share of troubles and shortcomings. Here’s a brief glimpse of all the pros and cons of using SalesForce online email builder:
| Pros | Cons |
| Deep integrations and analytics capabilities | High price makes it suitable for enterprises strictly |
| Cross-channel content management | No free trial to test out capabilities |
| Advanced design components and layouts | More useful for companies with Salesforce-first workflows |
SalesForce Pricing
Primarily designed for enterprise clients, SalesForce pricing can be restrictive for small business owners. Here’s why:
- Paid plan starts at $400 per month for email, mobile, and web marketing features.
- No free plan or trial is available.
15. WIX — User-Friendly Email Templates Builder
First and foremost, WIX is a website builder, but being restless as they were a few years back, they’ve also included a builder for email template creation in their package. It mainly focuses on allowing its customers to easily create visually stunning emails, with a slightly lesser focus on advanced features.
With its user-friendly email editor, Wix makes it a breeze to create stunning, mobile-friendly emails in just minutes. Whether you want to start from scratch or put your unique twist on one of their professionally designed email templates, Wix allows you to play with fonts, colors, backgrounds, and even add videos to your emails – all to make them perfectly yours.
And the best part? Wix offers a wide array of templates for various occasions, so you can send emails that genuinely shine and catch the eye of your subscribers in their busy inboxes.
WIX Builder’s Features
WIX’s strength lies in its captivating email templates that are easy to customize and get a stunning result each time. But its email template builder’s feature list doesn’t end here:
- Mobile-optimized templates;
- Easy-to-use email editor;
- Dynamic values for email personalization;
- Basic design features (fonts, colors, background, and videos);
- A/B testing.
WIX Pros & Cons
With WIX’s email template builder, you can be sure you’ll have an eye-catching result each time. But that’s not the only advantage it has:
| Pros | Cons |
| Professionally-designed templates | Available only with website builder |
| Vast image library | Only basic features |
| Very easy to use | More expensive plans don’t equal more features |
WIX Pricing
Being primarily a website builder, WIX doesn’t offer separate plans for email template builder only:
- There is no free trial, but there’s a 14-day money-back guarantee;
- Paid plans start at $10 per month.
Best Free HTML Email Template Builders
If you think that ‘free’ doesn’t mix with good quality or ease of use, these three email template builders are about to change your mind:
Sender – User-Friendly Yet Feature-Rich Builder
Without a doubt, Sender is an excellent choice for email marketers looking for a responsive HTML builder. If you want to quickly and easily create, send, and automate your email campaigns, it’s for you.
Sender has a vast library of pre-designed email templates – a free plan is enough to access most marketing emails, from welcome emails to cart abandonment templates. Each is easy to customize using an intuitive drag-and-drop email builder.
Sender Email Builder Features:
- Three types of email editing: HTML, plain text, and drag-and-drop;
- Classical elements: buttons, text blocks, social icons, menus;
- Interactive elements: videos, reviews, product picker;
- Image library and image editor;
- Personalization for all email campaigns.
Klaviyo – Email Builder Built for eCommerce
Klaviyo is a viable option for freelancers, agencies, and small-to-medium businesses (SMBs) needing a multifunctional yet easy-to-use email template creator. Like most, it also offers premade, customizable email templates that can include and modify various content blocks and reuse them across other templates.
Klaviyo’s dynamic content is worth a separate mention. It allows eCommerce businesses to personalize their email templates even more by adding personal product recommendations and other dynamic data.
Klaviyo Email Builder Features:
- Two types of email editing: HTML and drag-and-drop;
- Pretested, data-proven templates;
- Dynamic data blocks supported;
- Reusable content blocks;
- Preview and test options.
Brevo (Sendinblue) – Great Builder for First-Time Email Marketers
Brevo (formerly Sendinblue) offers lots of email templates to choose from for any occasion and, additionally, plain layouts for those who don’t mind rolling up their sleeves.
Using Brevo’s email editing tool is as easy as a walk in the park – having a visually captivating email on your screen takes just a few drags and drops of elements. The only minus is that Brevo’s email templates don’t support video formats, so have that in mind when deciding on a tool to promote your products.
Brevo Email Builder Features:
- Familiar drag-and-drop elements: text blocks, images, social icons, etc.
- Basic interactive elements: radio buttons and dropdown lists;
- Possibility to order a custom email template design made by a professional.
Start Using the Best Email Template Builder in The Market
- Take advantage of custom templates and design blocks to create responsive email templates;
- Pick an email marketing platform that offers both — design + marketing automation capabilities in a single package;
- Always test and try email template builders by signing up for a free plan before committing to a paid plan;
- If you need something more advanced than premade email templates, try experimenting with HTML email template builders.
There are many more free tools that could ease your business routine. Take a look at these articles to find what fits your needs best:
- 11 Best Mailchimp Alternatives for 2023 (Incl. Free Competitors)
- 15 Best Email Marketing Services in 2023 (Incl. Free Providers)
- 9 Best Email Newsletter Software in 2023 (Incl. Free Services)
Author Bio
Anmol Ratan Sachdeva is a content marketer and small business consultant who has a strong grip on topics like marketing automation, research, email marketing, and content marketing. He loves to write about starting, improving, and growing a business.
