11 Best Email Template Builders (Including Free Software)

Building an email template can make or break many campaigns. Customers nowadays are used to perfect-looking emails, so even a tiniest mistake here or there can plummet the overall open or reply rates. 

However, only some have the eye, skill, and resources to create email templates from scratch. Instead, many businesses now turn to service providers with a drag-and-drop editor for building email templates. These editors greatly ease the process and allow everyone, regardless of their tech savviness, to create beautiful emails.

In this article, I will review 11 email builder tools with free or paid (or both!) versions of template builders with all of the essential features.

What is an Email Template Builder?

An email template builder is a software tool that simplifies the process of creating and designing emails, especially for marketing campaigns. 

Instead of writing HTML code from scratch, you can use an email campaign builder to create visually appealing emails with pre-designed email templates or custom layouts. They offer a range of email design tools to suit different skill levels and preferences. 

Here are common types of email builders:

• Drag-and-drop builders. These are the most user-friendly, allowing you to build an email by dragging and dropping elements like text boxes, images, and buttons onto a canvas. No coding required! 
• WYSIWYG (What You See Is What You Get) editors. Similar to drag-and-drop, WYSIWYG email builders provide a visual interface where the final email looks exactly like what you’re editing in real-time;
• HTML code editors. Ideal for users who can write code, these builders provide direct access to the HTML email layout, allowing for maximum customization and flexibility;
• Modular template systems. These offer a library of pre-designed content blocks or sections that you can mix and match to build an email quickly, combining the ease of drag-and-drop with more design control;
• Responsive email builders. With the majority of emails being opened on mobile devices, responsive email builders ensure your emails automatically adapt to different screen sizes for optimal viewing.

Email Builder Software Comparison Table

Before I dive deep into each email template builder, let’s compare them quickly first:

Tool	Best For	Pricing	Key Differentiator
Sender	Beginners, SMEs	From $7/mo	Advanced blocks + analytics
Stripo	HTML designers	From $20/mo	1,500+ templates, AMP support
Postcards	Teams needing modular design	From $16/mo	Modular, drag-and-drop email sections
Unlayer	Marketers & developers	From $250/mo	WYSIWYG editor, embeddable builder
Moosend	Marketers building newsletters	From $7/mo	Automation + advanced content blocks
Tabular	Designers focused on mobile-ready layouts	From $29/mo	Highly responsive, table-based editor
Beefree	Agencies & designers	From $25/mo	Polished UI, team collaboration tools
Topol.io	Beginners	From $10/mo	Simple, intuitive drag-and-drop interface
Litmus	Enterprise teams & QA testing	From $500/mo	Advanced testing + visual rendering tools
WIX	Small business owners	From $17/mo	Built-in email design with website tools
Salesforce	Enterprise marketing teams	From $25/mo	Rich email templates + CRM integration

11 Best Email Template Builder Software Compared

You will find several options while searching for an HTML email template builder. It’s good to try different solutions and see how they fit your plans and simplify your template-building process. 

Let’s look at each of the top email template builders in detail. 

• Sender — Feature Rich Drag-and-Drop Email Builder; 
• Stripo — Best Free HTML Email Builder;
• Postcards — Email Builder for Customizable Content;
• Unlayer — WYSIWYG Email Editor and Page Builder;
• Moosend — Email Newsletter Builder with Advanced Blocks;
• Tabular — Best Email Builder for Responsive Emails;
• Beefree — Most Refined HTML Email Builder;
• Topol.io — User-Friendly & Simple Newsletter Creator;
• Litmus — Robust HTML & Visual Email Editor;
• WIX — Easy-to-Use Email Design Software;
• Salesforce – Builder for Rich Email Templates.

1.  Sender — Feature-Rich Drag-and-Drop Email Builder 

Sender is a powerful yet beginner-friendly email template builder that combines ease of use with professional-grade features. While relatively new to the market, I’ve never not been amazed by how quickly it ended up with a set of state-of-the-art features that feel remarkable at this moderately-sized platform.

That said, one of those features is an intuitive drag-and-drop interface that makes email creation a breeze, even for beginners. You can choose from a library of pre-designed templates or start from scratch and customize to your heart’s content using content elements and brand assets.

Beyond basic design, this email marketing solution offers advanced features like sign-up forms for list building and direct integrations with popular marketing tools. Sender lets you be a crafty email campaign creator no matter the skill level.

When it comes to pricing, Sender is flexible. Starting with a generous free plan that allows for up to 2,500 subscribers and 15,000 emails per month, it’s easily one of the best free email template builders currently on the market.

Email Builder Features

Sender has a long list of user-friendly features that make creating stunning email campaigns easy. Here are some of them: 

• Drag-and-drop email builder. User-friendly email editor with powerful design blocks like a countdown timer, product blocks, and reviews to engage your subscribers;
• Free email templates. Choose one of many professionally designed templates and customize them into stunning emails;
• HTML support. Import existing HTML email templates or code using the same dashboard; 
• Reporting and analytics. Capture critical metrics in real-time, like open rates, click rates, etc., to measure your marketing effectiveness; 
• Integrations. Seamless email clients integration capabilities and integrations with platforms like WordPress, Shopify, Magento, WooCommerce, etc.

Email templates

When it comes to templates, Sender doesn’t mess around. With over 1,100 fully-customizable templates ready at your disposal no matter what’s the occasion, you will never run out of ways to surprise your subscribers.

• Mobile-responsive design. Templates automatically adapt to any device, ensuring emails look professional on desktops, tablets, and smartphones;
• Extensive template library. Access over 1,100 ready-made designs covering various industries and campaign types;
• Fully customizable layouts. Easily adjust colors, fonts, and images to match your brand;
• Automation-ready templates. Use prebuilt designs in automated emails like welcome emails or cart reminders.

Pros & Cons

Pricing

Sender is a free marketing platform that allows you to utilize most email builder features, even as a free user. Here are Sender pricing options:

• Free for up to 2,500 subscribers and 15,000 monthly emails; 
• Paid plan starts at $7 per month for up to 12,000 monthly emails.

See why businesses choose Sender:

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2. Stripo — Best Free HTML Email Builder

Stripo stands out for its robust free plan, offering a surprising number of features for those on a budget. But this is far from why this unsung template builder ended up on this list—it manages to serve both beginners experimenting with their first templates and seasoned marketers fine-tuning complex designs.

During my time with Stripo, I was able to create visually stunning emails with its intuitive drag-and-drop editor and extensive library of pre-designed templates (I mean, we can all agree the library is ‘extensive’ when it offers over 1,600 templates). 

And while you don’t need coding experience, Stripo allows you to delve into the HTML for advanced customization.

Stripo primarily focuses on email template building, but it integrates seamlessly with popular email marketing services, like Mailchimp, HubSpot and Sender. That seamless workflow means you can design in Stripo and deploy in your preferred platform without a hitch— a small touch, sure, but one that will win many marketers over.

Email Builder Features

Stripo has several useful features, like AMP support, that can help you improve your email marketing effectiveness. Here’s a brief glimpse of the features:

• Hybrid Editing Mode. Combine drag-and-drop simplicity with HTML email creator to design and refine emails exactly how you want;
• AMP-Powered Interactivity. Create engaging, dynamic emails with interactive elements that keep subscribers clicking and exploring;
• Brand Kit Generator. Automatically build and apply brand assets like logos, colors, and fonts to maintain a consistent look across every email.

Email templates

Stripo gives you access to over 1,600 email templates for just about any occasion or industry. You can tweak colors, layouts, and content blocks to fit your brand, or mix things up from scratch. Every template is mobile-friendly, so your emails always look good wherever they’re opened.

• Extensive template library. Browse a wide range of ready-made, professionally designed templates to jumpstart your next campaign;
• Reusable module blocks. Save and reuse custom sections like headers, footers, or product showcases to keep your emails consistent and speed up creation;
• Seamless export options. Download clean HTML or export your finished designs directly to your favorite email marketing platform.

Pros & Cons

Pricing

If you’re considering Stripo for creating templates, here’s what you need to know about their pricing plans: 

• Free plan that supports 4 email exports and 5 test emails per day; 
• Paid plans start at $20 monthly for up to 50 email exports, sharing email previews, and other premium features.

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3. Postcards — Email Builder for Customizable Content

Postcards email builder, powered by Designmodo, makes it simple to create unique and visually consistent branded emails. It takes a modular approach to email design, allowing you to build emails piece by piece using pre-built modules.

What sets Postcards apart is its exceptional customization options. You have granular control over every element’s design, from fonts and colors to spacing and padding. This feature felt great since I was able to toy around with different template builds without losing my brand identity.

While it focuses primarily on email design, Postcards offers helpful features like real-time collaboration for teams and export options for various ESPs, such as Sender or Klaviyo.

Pricing of Postcards is project-based. The free plan allows you to manage up to 10 active projects. For unlimited active projects, the paid plans start at $16 per month, which is packed with enough bells and whistles to get the general idea of whether Postcards is for you.

Email Builder Features

The drag-and-drop builder in Designmodo’s Postcards’ editor puts visual email design front and centre. You don’t pick a full template and hope it fits—instead you stack and arrange modular blocks (headers, content sections, CTAs) and drag them into place. Besides all that, it’s packed with some nifty features worth taking a look at.

• No-code drag-and-drop builder. Create and adjust layouts visually without touching HTML;
• Modular design blocks. Mix and match sections to build custom emails quickly;
• Team and export tools. Share projects via shareable link or export clean HTML file for use in other email services;
• Responsive design previews. See how your emails display on different screen sizes instantly;
• Cloud Image Hosting. Store and manage your email images securely in the cloud for easy access, faster loading, and smoother design workflows.

Email Templates

Designmodo’s Postcards takes a slightly different route: instead of simply providing a large library of ready-made templates, it offers a modular system of blocks that you assemble into custom templates. Because of this, you get more design flexibility (colour, spacing, brand fonts) than many “pick a template and tweak it” tools without writing a line of HTML.

• Reusable custom modules. Save a block you’ve built and reuse it in future projects;
• Brand-level customisation. You can set brand presets (fonts, buttons, colours), upload custom fonts, edit spacing and layout, and adjust how things appear on mobile—all helping your emails stay “on brand”;
• Export & integrations. Once done designing, you can export the email as HTML or integrate directly with major ESPs (e.g., Mailchimp, HubSpot, Klaviyo) in a single click. The exported code is clean, and mobile-responsive designs are built in.

Pros & Cons

Pricing

The pricing plans allow you to test out everything, as there’s a free trial plan. But a paid plan is recommended if you want full functionality: 

• Designmodo offers a free version with up to 10 template projects and 10 daily email tests;
• Paid plans start at $16/month, unlocking full access to modules, collaboration options, and unlimited projects.

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4. Unlayer — WYSIWYG Email Editor and Page Builder

Unlayer is a versatile WYSIWYG email editor that also doubles as a landing page builder. Its intuitive drag-and-drop interface makes it simple to create both emails and landing pages with consistent branding.

I like that Unlayer lets you start with a blank canvas or pick from a library of pre-designed templates and pre-built blocks. The image editing tools were a standout too, since I can make quick edits without leaving the platform.

I also appreciate how well Unlayer integrates with other marketing tools. Whether it’s connecting to my email service provider, CRM, or analytics platform, everything syncs smoothly, which saves everyone a ton of time.

That said, the paid plans starting at $250 per month unlock more advanced features. But with that hefty price tag, the free plan, even without an image editor or stock image library, seems like a better starting point. 

Email Builder Features

Unlayer is amazing when it comes to drag-and-drop functionality. But there’s more. Here’s a list of the most useful features of Unlayer: 

• Advanced Editor Controls. Enjoy custom file storage, unique design blocks, and full undo–redo functionality within an intuitive drag-and-drop builder;
• Team Collaboration Tools. Share and edit templates collaboratively with teammates to streamline your email design workflow;
• Dynamic Merge Tags. Personalize emails effortlessly by pulling subscriber data and other dynamic details directly into your templates;
• Ecommerce Product Integration. Embed products from your online store right inside your emails to drive more clicks and sales.

Email templates

Unlayer offers a powerful template builder with features designed to make email creation faster, more flexible, and fully on-brand. Here are some of its standout features:

• White-label editor experience. Customize the Unlayer editor itself to match your brand’s look and feel, so your team or multiple clients see a fully branded interface;
• Pre-designed content blocks library. Access a wide variety of ready-to-use sections—like testimonials, product showcases, and announcements—to speed up email creation;
• Multi-language support. Build templates that can be easily localized for different languages and regions, perfect for international campaigns;
• Advanced image editing inside the builder. Crop, resize, add filters, and tweak images directly in Unlayer without needing an external editor.

Pros & Cons

Pricing 

Here’s a brief overview of Unlayer’s pricing plans:

• Free plan available with limited functionality and feature restrictions;
• Paid plan starts at $250/month for unlimited email template generations.

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5. Moosend — Email Newsletter Builder with Advanced Blocks

There’s probably no need for this email marketing platform’s introduction—Moosend is one of the most budget-friendly marketing solutions on the market today, and it comes with a very capable drag-and-drop builder.

I’ve been using Moosend for a while, and crafting newsletters has never felt this effortless. I can pick from pre-built blocks with cool extras like countdown timers and personalized product recommendations, so my emails don’t just look sharp—they actually perform. 

What also impressed me, though, was Moosend’s automation. I was able to set up sequences that adapt to subscriber behavior, making sure my messages hit the right inbox at the right time. Sure, it still has some catching up to do to compete with the email marketing veterans like Mailchimp and Sender, but it sure is on the right track.

Email Builder Features

Moosend has an email designer with a range of handy features, including a save function to reuse templates, custom fonts for consistency, and A/B testing. Here’s a glimpse of the key features: 

• Intuitive template builder. Drag-and-drop interface with a minimal learning curve, making email creation quick and easy;
• Transactional emails. Build and customize automated emails like order confirmations, password resets, and notifications;
• AI-powered content assistance. Generate email copy suggestions and ideas directly within the editor to speed up writing;
• Spam & design testing. Check your emails for spam issues and preview designs across devices before sending;
• Wide app integrations. Connect seamlessly with popular tools and platforms to streamline your marketing workflow.

Email templates

Moosend’s templates are thoughtfully designed to save time while still looking polished, responsive, and easy to tweak for your brand. Here’s what I liked about it the most:

• Professional designs. Templates strike a perfect balance of images and text, making them practical and visually appealing for any campaign;
• Responsive & mobile-friendly. Emails automatically adjust for all devices and even support dark mode, ensuring a consistent user experience;
• Easy customization. Drag-and-drop editor lets you quickly tailor templates to your brand without any coding skills.

Pros & Cons

Pricing

Moosend offers both a free version and three paid plans to choose from, depending on your needs. Here are the Moosend pricing details: 

• 30-day free trial for unlimited emails to 1,000 contacts;
• Paid plans start at $7/month for unlimited emails to 500 contacts.

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6. Tabular — Best Email Builder for Responsive Emails

Tabular’s email template builder is renowned for its focus on creating perfectly responsive emails across all devices. Besides being mobile-responsive—which is instantly a plus in my books—it knocks it out of the park with its email testing functionality.

I’ve been trying many different online builders during writing of this guide, and Tabular immediately stood out thanks to its “block” system, which quickly became the industry standard. It makes designing emails surprisingly straightforward while ensuring everything looks perfect across any screen size. 

I also appreciate how clean and efficient the code is—my emails load quickly and render correctly, which is a huge plus for deliverability. That said, Tabular leans heavily on the technical side of email creation—for more advanced customization, some HTML coding knowledge definitely helps. 

Tabular offers a free plan, which is perfect for testing out its features—including 37 sleek email templates. I was also impressed with its built-in email testing functionality that rivals big-hitters like Mailchimp. Overall, it feels like a tool designed for anyone serious about creating high-quality, responsive emails without cutting corners.

Email Builder Features

Tabular comes with several features you can use to design stunning email campaigns quickly. Here are the most useful ones: 

• Intuitive email builder. Drag-and-drop interface with ready-to-use design blocks for fast, polished emails;
• Built-in HTML editor. Full control over design and responsiveness for more advanced customization;
• Dynamic content personalization. Tailor emails based on subscriber data, behaviors, or other custom elements;
• Seamless integrations. Connect effortlessly with leading email marketing platforms to streamline your workflow.

Email templates

Tabular’s email template builder packs a range of smart, user-friendly features designed to make creating responsive, personalized, and professional emails fast and efficient.

• Modular design system. Create reusable email blocks (e.g., headers, footers, product sections) and save them for future use, promoting brand consistency and efficiency;
• Dynamic content personalization. Incorporate variables and dynamic content to tailor emails to boost engagement;
• AI-Powered email testing. Automatically preview and test your emails in various inboxes to ensure consistent rendering without manual coding;
• Clean HTML output. Tabular’s smart algorithm generates HTML that ensures compatibility across 50+ email clients, including older versions of Outlook.

Pros & Cons

Pricing

Tabular offers both free and paid plans that you can use to design creative emails. Here are the pricing details: 

• Forever free plan for up to 3 stored emails and 3 exports/month; 
• Paid plans start at $29 per month for unlimited stored emails and up to 100 exports/month.

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7. Beefree — Most Refined HTML Email Builder

Beefree’s intuitive drag-and-drop email builder empowers users of all skill levels, from beginners to experienced designers, to create stunning HTML emails.

During my hands-on with Beefree, it quickly became my go-to tool for crafting responsive HTML emails. Whether I start with one of their over 2,000 professionally designed templates or build from scratch, the customization options are extensive. For those comfortable with code, Beefree allows to store and reuse custom code modules across campaigns.

This form builder also integrates with various services, which allows export designs effortlessly. Moreso, Beefree offers robust email testing capabilities that surely come in handy when testing my newly built templates across different devices and clients to ensure optimal rendering.

Overall, Beefree has proven to be an invaluable tool for creating high-quality, responsive emails efficiently—especially when there’s a free plan with 1,700+ templates to jump-start your creativity.

Email Builder Features

Here are the top Beefree builder’s features that will help you speed up the email design process: 

• Smart integrations. Connect seamlessly with all major email marketing platforms to streamline your workflow;
• Responsive landing page designer. Build fully customizable, mobile-friendly landing pages with complete design flexibility;
• Reusable design assets. Save headers, footers, and other email elements to reuse across different templates, ensuring consistency and efficiency.

Email templates

Even if you’re not savvy with HTML, you will still squeeze a lot of mileage out of Beefree’s pre-made templates, of which there are dozens. 

• Extensive template library. Access a professionally designed collection of 1,200+ responsive email templates across industries and use cases;
• Reusable template kits. Build cohesive campaigns using multi-template kits that maintain consistent design and branding across newsletters, promotions, and transactional emails;
• Responsive & mobile-optimized. Every template is automatically formatted for mobile, tablet, and desktop views, with instant previews and layout control;
• One-click HTML export. Download clean, production-ready HTML or export directly to supported email platforms for seamless deployment.

Pros & Cons

Pricing

Beefree has a generous free plan, but if you want to use it regularly, you might have to sign up for a pro plan. Here’s Beefree’s pricing breakdown: 

• Free plan available with limits on the number of email templates created and feature restrictions;
• Paid plans start from $25 per month and come with unlimited email designs (plus a 14-day trial to give it a spin).

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8. Topol.io — User-Friendly & Simple Newsletter Creator

Topol.io is yet another free newsletter builder tool designed to help you save time. Besides its intuitive drag-and-drop editor, it offers a variety of responsive templates no matter what type of newsletter you’re going for.

I tested Topol.io to see how it stacks up as a newsletter builder tool against go-to newsletter platforms like Substack and Ghost.io. And let me tell you—it’s surprisingly capable for such a lightweight tool. 

You can use its drag-and-drop editor as a standalone builder or integrate it directly into your own SaaS platform, which is a nice touch. While the template library feels limited compared to other online builders, the interface feels clean and intuitive, with all the standard design blocks you’d expect to find.

The free plan is fine for occasional projects or quick tests, but it’s pretty limited. If you’re serious about building and managing newsletters, the paid plans (starting at $10/month) unlock unlimited subscribers, detailed analytics, and integrations with popular email marketing platforms.

Email Builder Features

Topol is a full-fledged email builder with many useful features that can make your life easier as a marketer or business owner. Some features include: 

• Drag-and-drop email builder. Design visually using pre-made content blocks and a rich template library—no coding required;
• Custom HTML editor. Access full design flexibility by editing or injecting custom HTML code directly into your templates;
• XML product integration. Import or export product information via XML feeds to automatically populate emails with up-to-date items and details;
• Merge tag personalization. Dynamically customize text, images, and design blocks using merge tags to deliver fully personalized email experiences.

Email templates

Topol.io’s email templates make it super easy to whip up great-looking newsletters fast. Here’s what I liked the most about its templates:

• Newsletter-focused templates. Choose from a curated selection of modern, ready-to-edit newsletter templates designed for fast customization and clean visual appeal;
• Reusable content blocks. Save frequently used sections—like headers, footers, or product showcases—to speed up future email creation;
• Mobile-responsive design. All templates automatically adjust to display perfectly across devices, from desktop to smartphone.

Pros & Cons

Pricing 

Knowing details about the pricing plans is an important step when choosing a tool for your growth. Here’s what it will cost you if you choose Topol for creating email templates: 

• Free plan with limited features, exports, and access; 
• Paid plans start at $10 per month for generating unlimited templates.

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9. Litmus — Robust HTML & Visual Email Editor

Litmus is a comprehensive email testing and optimization platform that includes a powerful HTML and visual email editor. It’s also one of the priciest entries on this list but we get to that later.

I gave Litmus a try to see whether it really lives up to its reputation—and it definitely feels like a powerhouse for serious email teams. It packs advanced tools like spam testing, detailed analytics, and previews across 100+ clients, which make a huge difference when you’re chasing perfect deliverability and consistent design.

When it comes to its email builder, I found it pretty smooth and intuitive. While I wasn’t a fan of how they grouped their templates by occasion (e.g., welcome emails, event invite, etc.), it helped to streamline production and keep everything consistent. That said, it’s not the fastest when working with larger templates, and the price makes it more of a fit for established teams than solo marketers.

Still, as online email builders go, Litmus is one of the most reliable tools I’ve used—even if that Everest-high starting price feels off-putting. 

Email Builder Features

Litmus has a standard feature list, but its personalization features are an amazing add-on. Here’s everything you should test out if you want to make the most of Litmus: 

• Intuitive template builder. Craft professional newsletters with a modular drag-and-drop editor that lets you build layouts block by block—no coding needed;
• Cross-client compatibility testing. Preview and test your emails across major clients and devices to ensure perfect rendering everywhere;
• Personalized email content. Use built-in personalization blocks, live content, AI tools, and custom targeting to deliver tailored messages at scale.

Email templates

Litmus comes with a solid collection of ready-to-use email templates designed to help teams build, test, and launch polished campaigns faster. Here’s what stands out:

• Extensive template library. Access a collection of modern, high-quality HTML email templates that are pre-tested in Litmus and ready for customization;
• Responsive design. Templates are built to render across devices and email clients with mobile-friendly layouts and automatic adjustments;
• Export & customize for any ESP. After selecting or editing a template, you can export the HTML or copy it into your own email service provider and further tailor it to your needs.

Pros & Cons

Pricing

Litmus has an enterprise-pricing model, while offering a 7-day trial if you want to test out its capabilities. Here’s the pricing model of Litmus: 

• Free 7-day trial plan available for new users; 
• Paid plans start at $500 monthly for 5 users and 2,000 email previews monthly.

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10. WIX — Easy-to-Use Email Design Software

Wix, famous for its website builder, also offers email design software. True to its brand, Wix’s email template builder is user-friendly and has a selection of visually appealing templates. But the more important question is: is it as good as Wix’s website builder?

After testing the Wix Email Marketing suite, I found it to be a solid choice for anyone already managing their website on Wix. The editor is clean and easy to use, and the template library—now close to 40 options, an improvement from before—offers simple, mobile-ready designs. The selection is still somewhat limited, but it’s perfectly fine for quick, polished newsletters.

The free plan lets you send up to 200 branded emails per month. On top of that, it lacks advanced automation, segmentation, and reporting — so growing brands may outgrow it quickly. However, you’ll need to start paying for Wix’s mid-tier Core plan (starting at $29/month) to be able to use the email builder, which is a rather bewildering choice on their part not to include it in their entry plan.

Email Builder Features

Wix’s strength lies in its captivating email templates that are easy to customize and get a stunning result each time. But its email template builder’s feature list doesn’t end here:

• Easy Email Editor. Design and send professional emails quickly with a straightforward, drag-and-drop builder;
• Dynamic Personalization. Use dynamic values and merge fields to tailor each email to individual recipients;
• Customizable Design Options. Adjust fonts, colors, backgrounds, and even embed videos to match your brand’s style;
• Built-In A/B Testing. Test subject lines, content, and layouts to identify what drives the best engagement.

Email templates

Wix’s email templates are designed to make campaign creation effortless, blending smart automation with creative flexibility so your emails look great and perform well across any device.

• Mobile-optimized design. All Wix email templates automatically adapt to any screen size, ensuring your messages look great on phones, tablets, and desktops without extra tweaking;
• AI-powered email generator. Use Wix’s built-in OpenAI-powered tool to generate full email campaigns—copy, layout and visuals included—based on your business type and tone;
• Seamless ecommerce integration. When promoting products, you can pick a template for a sale or product campaign and Wix will automatically add relevant images and text.

Pros & Cons

Pricing

Being primarily a website builder, Wix doesn’t offer separate plans for the email template builder only:

• There is no free trial, but there’s a 14-day money-back guarantee;
• Paid plans start at $17 per month, but email builder comes with core plans starting at $29 per month.

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11. Salesforce — Builder for Rich Email Templates 

Salesforce, one of the big names in the CRM world, has a quite capable email builder built right into its marketing software.

During my testing of this online email builder, I was impressed by how seamlessly Salesforce ties personalization into your existing sales and marketing workflows. I was able to customize content for each contact, run tests to see what performs best, and dig deep into analytics to fine-tune your strategy. 

That said, Salesforce definitely feels like a powerhouse built for larger teams. It can be a bit overwhelming (and expensive) if you’re running a smaller operation or working solo. 

Email Builder Features

If you come from a larger business or an enterprise these Salesforce’s features might be the right fit for you. Let’s check them out:

• Drag-and-Drop Interface. Build professional emails quickly with an intuitive, visual editor that requires no coding;
• Dynamic Content Blocks. Personalize messages with customizable sections that adapt to each recipient’s data and behavior;
• Code Editor Flexibility. Switch to full HTML mode for advanced customization, fine-tuning every detail of your email design.

Email templates

Salesforce offers over a hundred of pre-built email templates that you can personalize in Quip, the platforms’ co-op editor, or in a regular Email Builder. Here’s what stood out the most:

• Personalized Templates. Use dynamic merge fields to pull contact or account data directly into your emails for quick, personalized communication;
• Modern Lightning Builder. Create responsive, visually appealing templates in the updated Lightning interface without relying on code;
• Automation-Ready. Integrate templates seamlessly into workflows, triggers, and campaigns to streamline communication at scale.

Pros & Cons

Pricing

Salesforce offers a robust pricing model designed for businesses of all sizes, but it can be on the pricier side for smaller teams:

• 30-day free trial available; 
• Paid plans start at $25/month per single user, which includes basic CRM tools, email integrations, and sales tracking;

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What Defines a Good Email Template Builder?

First and foremost, a good email service provider should help you design a beautiful email template without coding. If you’re asked to dust off your HTML skills to build an email template—that’s a no go in my books. Also, modern email builder software offers a range of templates to get started quickly without looking at a blank page. 

Then, you can customize an email design quickly using the drag-and-drop email editor that supports predesigned templates and blocks (image, text, timer, review block, etc.). 

Here are some characteristics that define a good email template maker:

• Ease of use. Your template builder should have an intuitive user interface. You should be able to quickly drag and drop blocks to create an engaging email template;
• Customization options. The email template creator should enable you to easily add your branding. Usually, it involves adding your brand logo, color palette, and text written in your brand voice;
• Responsive design. Email template design software makes creating responsive designs that look great on any device a breeze. Plus, your design is easily  visualized through the in-built preview for desktops, smartphones, and tablets; 
• Advanced features. Go beyond the basics with features like dynamic content personalization, interactive elements, and conditional logic for tailored journeys;
• Template library. The email builder should have an email template library with easily accessible email templates that fits your goals; 
• Integration capabilities. You should be able to connect your email template builder to your CRM, email platform, stock photo libraries, and analytics tools for a seamless workflow and data-driven decisions.

Benefits of Email Template Builder Software

If there weren’t plenty of benefits to building and tweaking your own email templates, me and many other marketers would’ve been out of business ages ago—probably still hand-crafting every campaign to match our brand one pixel at a time.

That said, here’s just some of benefits you’ll get from using email template builder software:

• Drag-and-Drop Builder. Design responsive, professional emails in minutes using a simple drag-and-drop interface—no coding required;
• Responsive Layouts. Ensure every email looks perfect on desktop, tablet, and mobile with automatically optimized templates;
• Automation-Ready. Integrate templates seamlessly into workflows, triggers, and automated campaigns to deliver targeted messages at scale;
• Brand Consistency. Save and reuse templates with your brand colors, fonts, and layouts to maintain a unified look across campaigns;
• A/B Testing Friendly. Quickly clone and test template variations to optimize layouts, CTAs, and visuals for higher engagement.

How We Selected Builders

The way I hand-picked email builders found on this list is based on key factors that define a great template creation experience: ease of use, customization options, and responsive design. If it doesn’t have a drag-and-drop editor and asks you to 1-and-0 the entire email production process (looking at you, mjml.io)—it’s a no go.

I also prioritized advanced features like personalization, dynamic content, and automation support to ensure every builder helps users create professional, on-brand emails without asking users to jump through hoops.

FAQs

Do I need coding knowledge to use an email template builder?

No, you don’t need to be experienced in coding to use email template builders. Most builders offer drag-and-drop editors, pre-designed blocks, and customizable templates, allowing you to create professional emails visually without writing any HTML or CSS. That said, if you do happen to know coding, that allows you to go deeper in customizing your emails.

Can I export my email templates to any email service provider?

Yes, most email builders let you export templates as HTML or integrate directly with various email service providers, including Gmail, Outlook and Apple Mail. Always check the builder’s export or integration options before creating your templates.

Are email templates created with these builders mobile-responsive?

Yes, most modern email template builders automatically create mobile-responsive designs that adjust layouts, text, and images for different screen sizes. However, it’s still best to preview and test your emails on various devices and different email clients to ensure a consistent appearance no matter the size and type of the screen.

Do email template builders include pre-made templates?

Yes, most email template builders include pre-made templates that you can pick and customize. Sender, for example, has over 1,100 professional email templates ready to go—even on their free plan. That said, it’s best to check each plan’s description, as some providers hide pre-made templates under a paywall.

Craving for more? Here are some fire articles for improving your marketing game:

• 7 Email Design Trends: Make Your Email Stand Out
• 9 Expert-Backed Best Practices for High-Impact Email Design