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Articles by
Skirmantas Venckus
Skirmantas Venckus is an email marketing guru who leads marketing at Sender, bringing hands-on experience helping brands connect with customers. He deeply understands email marketing’s evolving role and is passionate about making it work smarter, not harder, for everyone.
Sender > Blog > Skirmantas Venckus

Email Split Testing: How to A/B Test in Email Marketing

  • Email Marketing Strategies
  • Dec 17, 2025
  • 8 min read

Okay, so split testing sounds kind of cool, but what’s in it for you? Email split testing offers a ton of benefits that can take your email marketing strategy from good to “wow, did you see our email marketing performance this month?”

What is Bulk Email? A Beginner’s Guide

  • Email Marketing Strategies
  • Jul 30, 2025
  • 7 min read

Bulk emails are not spamming everyone! Done right, bulk email marketing means sending valuable information to the right people to reach your goals.  

Email Marketing for Restaurants: 12 Delicious Examples

  • Email Content Ideas
  • Feb 27, 2025
  • 12 min read

As a restaurant owner or employee, your final goal is to stand-out in a competing restaurant market. This guide highlights marketing ideas and tips, innovative ways to collect subscribers, and email campaign content ideas.

What is Retail Marketing? 5 Strategies for Success in 2025

  • Digital Marketing Tips
  • Nov 11, 2025
  • 11 min read

Retail marketing makes your business visible and builds customer loyalty. Keep reading if you’re wondering what retail marketing is and how to use it effectively in your advertising efforts. 

Email Marketing for SaaS: 15 Strategies to Follow in 2025

  • Email Marketing Strategies
  • Nov 11, 2025
  • 16 min read

Through years of working with SaaS companies and evaluating several ‘Aha!’ moments, we’ve learned what truly works and put it in this article.

17 Email Marketing Metrics You Should Be Tracking

  • Email Marketing Strategies
  • Nov 20, 2025
  • 12 min read

Before you send your next first email, stop for a while and think: “What is the goal of your email marketing?”. Let’s start by determining the leading email marketing metrics for your business goals.

Email Remarketing: A Guide to Re-engaging Customers

  • Email Marketing Strategies
  • Dec 27, 2024
  • 7 min read

Ever wonder how to turn missed opportunities into loyal customers? Email remarketing is the secret weapon that helps you re-engage and convert those who almost slipped away.

11 Creative New Year Newsletter Examples and Ideas

  • Email Content Ideas
  • Nov 28, 2024
  • 14 min read

As the calendar resets, seize the perfect moment to infuse your communications with freshness and originality, setting the tone for a year of captivating content and connection.

Event Email Marketing Timeline: A Step-by-Step Guide

  • Email Marketing Strategies
  • May 08, 2025
  • 7 min read

Struggling to fill seats for your event? Discover how event email marketing can cut through the noise, spark excitement, and turn casual invites into can’t-miss RSVPs!

140+ Fun November Newsletter Ideas That Boost Sales Efforts

  • Email Content Ideas
  • Mar 04, 2025
  • 14 min read

Are you looking for great newsletter ideas for November? Were here to help. We prepared more than 100 ideas and examples for your business.

How to Create Email CTAs That Work: Quick Tips and Examples

  • Email Marketing Strategies
  • Nov 21, 2025
  • 7 min read

Do you feel that your emails lack some extra push? Your email call-to-action (CTA) should be irresistible, and in this guide, we’ll tell you how to achieve that. 

How to Skyrocket Email Traffic and Monitor Organically?

  • Email Marketing Strategies
  • Sep 17, 2024
  • 10 min read

Imagine having a flood of eager eyes on your latest promotions and products with just the click of a send button. In our article, we’ll reveal the insider secrets to supercharging your email traffic and turning your newsletters into a goldmine for business growth.

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