Your go-to marketing glossary, where marketing terminology is finally made simple.
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Average Click Rate for Email Marketing is the percentage of people who clicked a link inside an email out of the total number of emails successfully delivered. It is the primary metric used to measure engagement and interest. While an open rate tells you if your subject line was catchy, the click rate tells you … Continue reading "Average Click Rate for Email ...
Customer Retention Cost (CRC) is the total amount you spend to keep your current customers around and paying. While other metrics focus on the “first date” of finding new people, CRC covers everything that happens after the sale to make sure they don’t leave. It’s essentially the cost of keeping your business healthy and stable. … Continue reading "Customer Retention ...
Revenue Growth Rate is the percentage change in a company’s total sales over a specific period, typically measured quarter-over-quarter or year-over-year. As a top-line metric, it indicates how quickly a company’s market demand and customer base are expanding. The metric that tracks this – the Growth Rate – is a vital health check for your … Continue reading "Revenue Growth ...
Week over Week (WoW) is a growth metric used to measure the change in a specific value – like revenue, website traffic, or active users – between two consecutive seven-day periods. It functions as a short-term pulse check, helping businesses see the immediate impact of recent changes. While long-term trends tell you where you’re going, … Continue reading "Week over Week (WoW) ...
Cost Per View (CPV) is a video advertising bidding model where advertisers pay when a viewer watches a meaningful portion of a video ad or interacts with it. On platforms like YouTube, a view is typically counted when someone watches at least 30 seconds of the ad (or the full ad if it’s shorter) or … Continue reading "Cost Per ...
Device share is the percentage of your total audience that visits your site or app using a specific type of hardware – like a smartphone, desktop, or tablet. You can spend weeks designing a gorgeous, highly detailed website on a massive office monitor. But if you look at your analytics and realize 80% of your … Continue reading "Device ...
Delivery rate is how you measure whether your emails actually made it to a valid server instead of getting rejected. You can hit send on 10,000 emails and celebrate the massive volume. But if the receiving servers reject a chunk of them? You didn’t just miss your audience. You wasted your money. Delivery rate strips … Continue reading "Delivery ...
A hard bounce email is how you know a subscriber’s address is permanently dead. You can spend hours crafting the perfect newsletter, writing a killer subject line, and hitting send to thousands of people. But if the email address doesn’t actually exist? You didn’t just miss a reader. You actively damaged your sender reputation. Bounces … Continue reading "Hard Bounce ...
User retention metrics are how you figure out if people actually like your product enough to stick around. You can pour money into ads and get thousands of signups. But if they all leave after a week? You didn’t build a business. You just rented a crowd. Retention metrics strip away the vanity of acquisition … Continue reading "User Retention ...
View through rate is the percentage of people who actually sit through your video ad instead of immediately hitting skip. It’s the metric that separates an audience that is genuinely paying attention from one that’s just waiting for the “Next” button to appear. A campaign can rack up a million impressions, but if everyone bails … Continue reading "View Through ...
