Your go-to marketing glossary, where marketing terminology is finally made simple.
Most searched terms:
Subscriber rate is the metric that tells you if your website is a revolving door for window shoppers or a tool for building a loyal audience. It measures the percentage of visitors who decide to stop just browsing and actually join your inner circle—whether that’s through an email list, an SMS club, or a premium … Continue reading "Subscriber ...
Ever wonder if people are actually reading your content or just glancing at the headline and hitting the “back” button? That’s exactly what scroll depth measures. It’s the percentage of a webpage that a visitor actually views before they decide they’ve seen enough. While a page view tells you someone landed on your site, scroll … Continue reading "Scroll ...
Unsubscribe Rate is the percentage of people who choose to opt out of your mailing list after receiving an email. It’s the ultimate “rejection” metric in marketing. While an open rate tells you if people are curious, and a click rate tells you if they are interested, the unsubscribe rate tells you if you’ve actually … Continue reading "Unsubscribe ...
Purchase Frequency is a metric that tells you how often the average customer buys from your business over a specific period. It’s essentially a measure of “habit.” In marketing terms, this isn’t about how much money they spend each time, but rather how many times they choose to come back. It’s the difference between a … Continue reading "Purchase ...
Average Click Rate for Email Marketing is the percentage of people who clicked a link inside an email out of the total number of emails successfully delivered. It is the primary metric used to measure engagement and interest. While an open rate tells you if your subject line was catchy, the click rate tells you … Continue reading "Average Click Rate for Email ...
Customer Retention Cost (CRC) is the total amount you spend to keep your current customers around and paying. While other metrics focus on the “first date” of finding new people, CRC covers everything that happens after the sale to make sure they don’t leave. It’s essentially the cost of keeping your business healthy and stable. … Continue reading "Customer Retention ...
Revenue Growth Rate is the percentage change in a company’s total sales over a specific period, typically measured quarter-over-quarter or year-over-year. As a top-line metric, it indicates how quickly a company’s market demand and customer base are expanding. The metric that tracks this – the Growth Rate – is a vital health check for your … Continue reading "Revenue Growth ...
Week over Week (WoW) is a growth metric used to measure the change in a specific value – like revenue, website traffic, or active users – between two consecutive seven-day periods. It functions as a short-term pulse check, helping businesses see the immediate impact of recent changes. While long-term trends tell you where you’re going, … Continue reading "Week over Week (WoW) ...
Cost Per View (CPV) is a video advertising bidding model where advertisers pay when a viewer watches a meaningful portion of a video ad or interacts with it. On platforms like YouTube, a view is typically counted when someone watches at least 30 seconds of the ad (or the full ad if it’s shorter) or … Continue reading "Cost Per ...
Device share is the percentage of your total audience that visits your site or app using a specific type of hardware – like a smartphone, desktop, or tablet. You can spend weeks designing a gorgeous, highly detailed website on a massive office monitor. But if you look at your analytics and realize 80% of your … Continue reading "Device ...
