Your go-to marketing glossary, where marketing terminology is finally made simple.
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Cost per lead (CPL) is the exact amount of money it takes to acquire a single prospective customer. It’s the metric that separates an efficient marketing machine from a budget-burning megaphone. A campaign can drive thousands of cheap clicks and still have a terrible CPL if the landing page is a mess. Clicks are just … Continue reading "Cost Per ...
Ever look at a stockroom full of boxes and wonder how much of it is actually turning into cash? That’s exactly what your sell-through rate (STR) tells you. It’s the percentage of inventory you’ve successfully sold to customers relative to the amount you initially received from your supplier. It’s the metric that separates the products … Continue reading "Sell-Through ...
Year-over-year (YOY) growth is the percentage change in a specific business metric compared to the exact same period twelve months earlier. It’s the metric that separates true, long-term progress from a temporary seasonal bump. YOY growth measures performance by stripping out the noise of the calendar. A retail brand might see a massive spike in … Continue reading "Year-Over-Year (YOY) ...
Return on ad spend is the amount of revenue a business earns for every dollar it spends on advertising. It’s the metric that separates campaigns that actually drive revenue from the ones that just burn through your marketing budget. ROAS measures the direct financial efficiency of a specific advertising effort. You can spend $10,000 on … Continue reading "Return on Ad ...
Customer Retention Rate (CRR) is the percentage of customers who stay with a brand over a specific period. It is the metric that separates a company with a loyal foundation from one stuck in an expensive cycle of constant acquisition. While acquisition is about the “first date,” retention is about the “long-term relationship.” You can … Continue reading "Customer Retention ...
Share of Voice (SOV) is the percentage of the total market conversation or advertising space that a specific brand owns relative to its competitors. It’s the metric that separates a brand leading the industry conversation from one that is simply background noise. While traditional SOV focused on ad spend, modern SOV measures “digital visibility” – … Continue reading "Share of ...
Effective Cost Per Mille (eCPM) is the total ad revenue a publisher earns for every 1,000 impressions they serve. It’s the metric that separates the sheer volume of ads shown from the actual money that hits a bank account. eCPM measures the true performance of ad inventory from the publisher’s perspective. While a standard CPM … Continue reading "Effective Cost Per Mille ...
Re-engagement is the process of reconnecting with users who have already interacted with your brand but have since gone quiet. It’s the digital equivalent of tapping an old friend on the shoulder to see if they’re still interested in hanging out. In marketing terms, this usually means a user has stopped opening your emails, hasn’t … Continue reading ...
Cost Per Action (CPA) is the percentage of your marketing spend that results in a specific, predefined conversion. It’s the metric that separates an ad that just gets seen from one that actually gets results. While other metrics track how many people looked at an ad or clicked a link, CPA measures the level of … Continue reading "Cost Per ...
Bounce rate is the percentage of visitors who leave a website after viewing only one page. It’s the metric that identifies a “one-and-done” session – where someone lands on your site and exits without clicking a link, filling out a form, or navigating to a second page. In digital marketing, reach brings people to the … Continue reading "Bounce ...
