of marketers admit that email is their most effective marketing channel.
(Sender, 2025)
is generated for every dollar spent on email marketing.
(Sender, 2025)
is the average conversion rate for email marketing, surpassing the combined rates of organic social media (2.4%) and paid social media (2.1%).
(FirstPageSage, 2025)
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Newsletter software, an email newsletter tool or an email marketing platform, simplifies creating, sending, and managing newsletters through email marketing features, helping you connect with your audience and achieve your marketing goals. Beyond basic email, many platforms offer additional features like SMS marketing and marketing automation. As you grow, you can explore more advanced features like a landing page editor to create dedicated landing pages for your campaigns.
Sign up for Sender's free newsletter tool and build your first newsletter in minutes with our intuitive drag-and-drop editor. You can send up to 15,000 emails to your subscribers monthly on our free plan. However, if you need more advanced features or unlimited subscribers, you can always choose a paid plan for an affordable price.
Finding the sweet spot for your newsletter send time starts with data provided by your email marketing tool, newsletter creation tool, newsletter delivery service. Analyze your audience's past engagement patterns to identify trends in opens and clicks. While general best practices point towards mid-week and mid-day sending, remember to consider time zones for a global audience and, most importantly, the unique habits of your specific subscribers.