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of nonprofits hit their fundraising goals through email campaigns.
(Nonprofit Tech for Good, 2025)
exceeded their targets entirely.
(Nonprofit Tech for Good, 2025)
is the average ROI nonprofits see from email marketing.
(VerticalResponse, 2025)
Capture supporter emails with on-brand popups and embedded signup forms you can time to trigger on exit, scroll, or a delay.
Turn email capture into a fun experience with spin-to-win wheels, offering mission stickers, impact reports, or donation matches.
Build dedicated landing pages focused on a single goal, whether that's new subscribers, event sign-ups, or donations.
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Yes. Email is one of the highest-return channels for nonprofits because you own the audience – no algorithm decides who sees your message. It costs little to run, scales with your list, and gives supporters a direct line to your mission between campaigns.
Nonprofits use automation to send the right message without manual work: a welcome series for new subscribers, thank-you sequences after a gift, lapsed donor re-engagement, and event reminders. Triggers fire on supporter actions, so each person hears from you at the moment that matters.
Strong deliverability starts with consent and list hygiene. Use confirmed sign-ups, send relevant content, and remove unengaged contacts regularly so inbox providers keep trusting your domain. Confirming every new supporter with double opt-in protects your sender reputation and keeps campaigns out of spam.
Yes. Registered nonprofit accounts can claim a 25% discount on all paid plans by contacting Sender's support team via Live Chat or the contact form. You can also start on the free plan first and add the discount when you upgrade.
Track open rate, click rate, and which links supporters tap, then compare results across segments. These numbers show which appeals and subject lines move donors to act, so you can repeat what works.