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  • Start With Free Plan
    Grow your business, not your expenses
    Turn curious visitors into devoted fans and drive more sales – no cost to get started!
    • Free Forever plan for 2,500 subscribers and up to 15,000 emails/month
    • Free & responsive email templates library
    • Free popups & forms
    • Intuitive drag-and-drop email builder
    • Unlimited automation and segmentation
    • Premade automation workflows
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The email platform for nonprofits to
power your mission

Email marketing for nonprofits is how charities turn supporters into recurring donors using targeted, automated emails. Sender's email marketing software for nonprofits helps small teams on tight budgets do more with less.

No Credit Card Required. Cancel Anytime.

Get an exclusive 25% nonprofit discount. For a discount code, contact our support team
Non profit
Join over 180,000 companies using Sender
Marketing automation
Set it and forget it: nonprofit email automation that runs itself
Built for charity teams, fundraisers, and volunteer coordinators of any size. Automated donor engagement emails run in the background using behavioral triggers, A/B testing, and drip campaigns, so your team can focus on your mission.
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Welcome & impact series

Greet new supporters automatically with a welcome series that shares your mission's impact and shows donors the difference their gift makes.
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Lapsed donor re-engagement

Win back dormant supporters with re-engagement campaigns that remind them why they first believed in your cause, improving donor retention.
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Thank you sequences

Automatically send personalized gratitude within minutes of receiving donations, making every supporter feel valued—all with full CAN-SPAM and GDPR compliance.
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Event promotion & follow-ups

Automate event reminders, registration confirmations, and post-event thank-you messages so attendees stay engaged before and after.
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Donor journey nurture campaigns

Guide supporters from first-time donors to monthly sustainers with targeted messaging that grows recurring giving.
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Volunteer onboarding sequence

Simplify volunteer communication with automated welcome packets, training materials, and scheduling information.
Start With Free Plan

No Credit Card Required. Cancel Anytime.

35%

of nonprofits hit their fundraising goals through email campaigns.

(Nonprofit Tech for Good, 2025)

34%

exceeded their targets entirely.

(Nonprofit Tech for Good, 2025)

3600%

is the average ROI nonprofits see from email marketing.

(VerticalResponse, 2025)

Grow your donor list

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Popups & forms

Capture supporter emails with on-brand popups and embedded signup forms you can time to trigger on exit, scroll, or a delay.

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Spin-the-wheel popup

Turn email capture into a fun experience with spin-to-win wheels, offering mission stickers, impact reports, or donation matches.

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Landing pages

Build dedicated landing pages focused on a single goal, whether that's new subscribers, event sign-ups, or donations.

Start With Free Plan

No Credit Card Required. Cancel Anytime.

To support what you’re doing—25% discount for registered nonprofit accounts
We believe email marketing for charity shouldn't break the bank when every dollar could go toward your mission. Contact our support team via Live Chat or contact form to claim your exclusive 25% charity discount on all paid plans. Not sure yet? Start with free email marketing for nonprofit.

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Easy integrations with popular tools

Website integration is a breeze with Sender. Connect instantly with leading content management systems, CRMs, and ecommerce platforms, including Wordpress, PrestaShop, WooCommerce, Zapier, and more.
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Satisfaction rate
  • Onboarding assistance
  • Extensive knowledge base
  • Free migration service

Trusted by 180,000+ successful
businesses worldwide

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Compare plans and features

Choose the right plan for your business. Whether you're just starting out, or looking for advanced features, there's a plan for you.

Plan Volumes & Support
FeatureFreeStandardProfessionalEnterprise
Emails per month15 00012x subscribers24x subscribersUnlimited emails
Daily email limitsNo limitsNo limitsNo limitsNo limits
Free SMS creditsFree credits equal to your monthly subscription feeNoNoYesYes
Role-based seats1310Unlimited
Support24/7 Email & Live Chat24/7 Email & Live ChatPriority 24/7 Email & Live ChatPhone & Priority 24/7 Email & Live Chat
Nonprofit Email Campaigns
FeatureFreeStandardProfessionalEnterprise
Regular Email CampaignsYesYesYesYes
A/B TestingSubject, content, send timeYesYesYesYes
Scheduled SendingYesYesYesYes
Resend to Non-OpenersYesYesYesYes
Drag & Drop Email BuilderYesYesYesYes
HTML EditorYesYesYesYes
Plain Text CampaignsYesYesYesYes
100+ Email Templates LibraryYesYesYesYes
Saved TemplatesYesYesYesYes
Image LibraryYesYesYesYes
Image EditorYesYesYesYes
Content Blocks & Premade LayoutsYesYesYesYes
Personalization TagsYesYesYesYes
Conditional Content (IF/ELSE)YesYesYesYes
Dynamic Content BlocksYesYesYesYes
Email Size CheckerYesYesYesYes
Dark Mode PreviewYesYesYesYes
Mobile/Desktop PreviewYesYesYesYes
Test EmailsYesYesYesYes
UTM Tracking for CampaignsYesYesYesYes
Nonprofit Marketing Automation
FeatureFreeStandardProfessionalEnterprise
Welcome SeriesYesYesYesYes
Volunteer Signup Follow-UpYesYesYesYes
Donation Thank-You AutomationYesYesYesYes
Recurring Donor Nurture SeriesYesYesYesYes
Event Reminder SeriesYesYesYesYes
Post-Event Follow-UpYesYesYesYes
Lapsed Donor ReactivationYesYesYesYes
Newsletter Welcome FlowYesYesYesYes
Volunteer Reminder AutomationYesYesYesYes
Multi-Step Drip SequencesYesYesYesYes
Custom Field UpdatesYesYesYesYes
Add to Group / SegmentYesYesYesYes
Email + SMS Combined StepsNoNoYesYes
Notify Staff (Volunteer/Donor Alert)YesYesYesYes
Nonprofit Lead Capture
FeatureFreeStandardProfessionalEnterprise
Registration FormsYesYesYesYes
Embedded Signup FormsYesYesYesYes
Time-Delay PopupsYesYesYesYes
Scroll-Based PopupsYesYesYesYes
Exit-Intent PopupsYesYesYesYes
Popup & Signup Forms TemplatesYesYesYesYes
Mobile ResponsiveYesYesYesYes
Custom FieldsYesYesYesYes
Multi-Step FormsYesYesYesYes
Images LibraryYesYesYesYes
Custom BrandingYesYesYesYes
Device Targeting (mobile/desktop)YesYesYesYes
Show/Hide on Specific PagesYesYesYesYes
Frequency CappingYesYesYesYes
Show on Click (open on button click)YesYesYesYes
Trigger Event WorkflowYesYesYesYes
Redirect to Thank-You PageYesYesYesYes
Send Confirmation EmailYesYesYesYes
Nonprofit Landing Page Builder
FeatureFreeStandardProfessionalEnterprise
Landing Pages10UnlimitedUnlimitedUnlimited
Premade Landing Pages TemplatesYesYesYesYes
Donation Landing PagesYesYesYesYes
Volunteer Signup Landing PagesYesYesYesYes
Event Registration Landing PagesYesYesYesYes
Drag & Drop Page BuilderYesYesYesYes
Landing Page TemplatesYesYesYesYes
Add FormsYesYesYesYes
Add CountdownYesYesYesYes
Add Video BlockYesYesYesYes
Custom BrandingYesYesYesYes
Custom DomainNoYesYesYes
UTM TrackingYesYesYesYes
Basic Page AnalyticsYesYesYesYes
Nonprofit Subscribers Management
FeatureFreeStandardProfessionalEnterprise
Unlimited ContactsYesYesYesYes
Groups / ListsYesYesYesYes
Donor Type Labels (custom fields)YesYesYesYes
Volunteer Data FieldsYesYesYesYes
Activity TimelineYesYesYesYes
Import/ExportYesYesYesYes
Nonprofit Segmentation & Personalization
FeatureFreeStandardProfessionalEnterprise
Donor Segments (one-time, recurring)YesYesYesYes
Volunteer SegmentsYesYesYesYes
Event AttendeesYesYesYesYes
Lapsed DonorsYesYesYesYes
High-Engagement SupportersYesYesYesYes
Inactive DonorYesYesYesYes
Multi-Condition SegmentsYesYesYesYes
Dynamic SegmentsYesYesYesYes
Premade SegmentsYesYesYesYes
Personalization TagsYesYesYesYes
Conditional ContentYesYesYesYes
Dynamic Content BlocksYesYesYesYes
Personalized Donor MessagingYesYesYesYes
Personalized Volunteer MessagingYesYesYesYes
Nonprofit SMS Marketing
FeatureFreeStandardProfessionalEnterprise
SMS CampaignsNoYesYesYes
SMS in AutomationsNoNoYesYes
SMS Volunteer RemindersNoYesYesYes
SMS Donation Thank-YouNoYesYesYes
SMS Event RemindersNoYesYesYes
SMS PersonalizationNoYesYesYes
Nonprofit Email & SMS Reports
FeatureFreeStandardProfessionalEnterprise
Donation Interest Form SubmissionsYesYesYesYes
Volunteer Signup CountYesYesYesYes
Event Registration CountYesYesYesYes
Form/Popup Conversion RateYesYesYesYes
Landing Page ViewsYesYesYesYes
Landing Page Conversion RateYesYesYesYes
Email Engagement (opens, clicks)YesYesYesYes
SMS EngagementNoYesYesYes
Supporter Engagement BreakdownYesYesYesYes
New Donors / Volunteers Over TimeYesYesYesYes
Segment Growth Over TimeYesYesYesYes
Compare PeriodsYesYesYesYes

Frequently Asked Questions

1.

Is email marketing effective for nonprofits?

Yes. Email is one of the highest-return channels for nonprofits because you own the audience – no algorithm decides who sees your message. It costs little to run, scales with your list, and gives supporters a direct line to your mission between campaigns.

2.

How do nonprofits use email automation?

Nonprofits use automation to send the right message without manual work: a welcome series for new subscribers, thank-you sequences after a gift, lapsed donor re-engagement, and event reminders. Triggers fire on supporter actions, so each person hears from you at the moment that matters.

3.

How can a nonprofit improve email deliverability?

Strong deliverability starts with consent and list hygiene. Use confirmed sign-ups, send relevant content, and remove unengaged contacts regularly so inbox providers keep trusting your domain. Confirming every new supporter with double opt-in protects your sender reputation and keeps campaigns out of spam.

4.

Does Sender offer a nonprofit discount?

Yes. Registered nonprofit accounts can claim a 25% discount on all paid plans by contacting Sender's support team via Live Chat or the contact form. You can also start on the free plan first and add the discount when you upgrade.

5.

What should nonprofits measure in email campaigns?

Track open rate, click rate, and which links supporters tap, then compare results across segments. These numbers show which appeals and subject lines move donors to act, so you can repeat what works.

Simple email marketing with affordable pricing
  • Premium features included
  • No hidden costs or usage limits
  • Scale from startup to enterprise
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