Simple email marketing with affordable pricing
- Premium features included
- No hidden costs or usage limits
- Scale from startup to enterprise
Email segmentation divides your subscriber list into targeted groups – so the right message always reaches the right person, automatically.
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of all revenue is generated by segmented and targeted emails.
(2024, Email Mastery)
increase in revenue is seen by segmented email campaigns.
(2021, ProofJump Blog)
higher open rates are achieved through segmented email campaigns.
(2024, Selzy)
Tailoring your marketing starts with understanding how different audiences interact with your brand. Our platform automatically organizes your data, letting you target users based on the specific actions that matter most in your industry.
Segment by purchase history, abandoned carts, or product interest to recover revenue and drive repeat buys.
Separate trial users, active accounts, and churned customers to send the right message at every stage.
Target by topic preference, engagement level, or signup source to keep readers opening every send.
Filter by opens, clicks, purchase events, and more – then use that activity to build precise audience segments. Set up your first segment using pre-built filters or Custom Events that capture real-world actions on your site or app.
Take the guesswork out of email marketing. Get actionable insights about each subscriber – opens, clicks, and what resonates most – from one intuitive dashboard.
No Credit Card Required. Cancel Anytime.
Put your offer in front of the people most likely to act with ready-made audience segments or custom ones built to your criteria.
Segmentation ensures your messages reach the inbox of interested subscribers, keeping your sender reputation intact and your emails out of spam.
Don’t let your emails go unread. Behavioral segmentation helps you deliver the content your audience craves, leading to better open and click rates.
Email segmentation is the practice of dividing a subscriber list into smaller groups based on shared characteristics – such as behavior, location, purchase history, or engagement level. Instead of sending the same campaign to everyone, you send each group a message matched to their situation. The result is higher open rates, more clicks, fewer unsubscribes, and stronger campaign performance overall.
Sender lets you filter by email and SMS campaign activity, ecommerce data (purchases, abandoned carts), demographic fields, subscription status, and custom attributes – including Custom Events that track specific actions on your website or app. Combine multiple conditions in a single segment for precise targeting. For the full list, see the segmentation conditions guide.
Groups are static lists you manage manually – you add or remove subscribers as needed. Segments are dynamic: Sender refreshes membership automatically whenever a subscriber's data or behavior meets your defined conditions. For campaign targeting, segments reduce manual work and always stay current. See the full groups vs. segments comparison.
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