What is Sender?
Sender is a email marketing platform that brings together campaign management, newsletters, automation, and audience growth tools in one easy-to-use solution—while also supporting transactional emails and SMS for essential customer communications.
- Email marketing – drag-and-drop email builder, templates, A/B testing, and analytics
- Transactional emails – reliable delivery for confirmations, receipts, password resets, and system notifications
- SMS marketing – one-off campaigns and automated text sequences
- Marketing automation – visual workflows with triggers, delays, and behavioral conditions
- Landing pages & forms – no-code builder for lead capture and campaign launches
- Audience management – segmentation, personalization, and subscriber growth tools
Our platform is built on one philosophy: effortless growth for every ambitious brand. 'Effortless' means a UI that's genuinely delightful to use – we handle the complexity so you can focus on meaningful connections. It means getting real, human support when you need it. And 'every ambitious brand' means everyone, even those just starting out.
Edgaras Founder and CEO of Sender
members
How it all started
Over a decade ago, most email marketing tools were complicated, overpriced, or both. Coming from small business backgrounds ourselves, we knew these struggles firsthand. We saw an opportunity to build something different—a tool that was easy to use and accessible to everyone—and we took it.
Features we offer now and constantly perfect
| Feature | What it does | Why it matters |
| Email builder | Drag-and-drop editor plus HTML mode for designing responsive emails. | Create on-brand campaigns and newsletters quickly without coding or design skills. |
| Email automation | Visual workflows with triggers, delays, and conditions. | Nurture leads and customers on autopilot based on their behavior. |
| SMS marketing | Send one-off SMS campaigns and automated text sequences. | Reach subscribers on the channels they check every day. |
| Landing page builder | No-code landing pages with forms, blocks, and templates. | Launch campaigns and lead magnets without extra tools or hosting. |
| Signup forms & popups | Embedded forms, popups, and bars to collect subscribers. | Turn website and landing page visitors into email subscribers. |
| Segmentation | Segment by behavior, engagement, location, and custom fields. | Send targeted messages instead of blasting your entire list. |
| Personalization | Merge tags and dynamic content in subject lines and email body. | Make messages feel relevant and personal at scale. |
| Email A/B testing | Test subject lines, sender info, content variants, and more. | Improve opens, clicks, and conversions by finding winning combinations. |
| Reports & analytics | Track opens, clicks, conversions, revenue, and more in real time. | See what’s working and optimize your campaigns with real data. |
| Transactional emails & API | API and SMTP options for app-triggered emails and notifications. | Send receipts, order updates, alerts, and system emails programmatically. |
| Ecommerce workflows | Premade flows for abandoned carts, product recommendations, and win-backs. | Plug in proven automation-no need to build from scratch. |
| Integrations & plugins | Connects with platforms like WordPress, WooCommerce, Shopify and more. | Fit Sender into your existing stack with minimal setup. |
Want the full breakdown? Visit our features page
Pricing at a glance
| Plan | Best for | What’s included (high-level) |
| Free Forever | Testing & small lists | Up to 2,500 subscribers & 15,000 emails/month, email automation, landing pages, forms & popups, 24/7 support (with Sender branding). |
| Standard | Growing online businesses | Everything in Free, no Sender branding, plus SMS messaging, multi-user access, higher limits, more templates. |
| Professional | Advanced senders & omnichannel | Everything in Standard, plus advanced automation, priority support, advanced email editor features, free monthly SMS credits (on eligible tiers). |
| Enterprise | High-volume & large organizations | Everything in Professional, plus unlimited emails, dedicated success manager, advanced user permissions, SSO, SLAs, and phone support. |
For complete and always up-to-date pricing details, see the full pricing page
Who uses Sender
- Ecommerce stores for abandoned cart flows, product recommendations, post-purchase sequences
- B2B & SaaS for lead nurturing, onboarding, webinar reminders, retention campaigns
- Small businesses & local brands for newsletters, promotions, event invitations
- Events & organizers for event announcements, reminders, post-event follow-ups, and attendee segmentation based on interests and engagement.
- Nonprofits & communities for fundraising, event updates, volunteer coordination
Company information
- Company name
- Sender (UAB Sender.lt)
- Founded
- 2012
- Headquarters
- Vilnius, Lithuania
- Platform type
- Email marketing & transactional email platform
- Customers
- 180,000+
- Team size
- 30+
- Website
- https://www.sender.net
- Contact
- info@sender.net https://www.sender.net/contact-us/
- Reviews
- G2, Capterra, Trustpilot, GetApp, Software Advice