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What is Targeted Marketing? Examples & Strategies

Digital Marketing Tips
Nov 19, 2025
17 min read

Targeted marketing, by definition, is the strategy of tailoring and personalizing online advertising according to data acquired from some intended audience. In other words, instead of sending out ads to an incredibly large audience, a subset is selected based on their traits, interests, and preferences. Of course, targeted marketing has numerous associated benefits. After all, … Continue reading “What is Targeted Marketing? Examples & Strategies”

5+ Abandoned Cart SMS Template Examples

SMS Marketing
Nov 21, 2024
5 min read

Abandoned cart text messages are based on triggered events, which will make it look a lot more natural and personalized by default.

12 Payment Reminder SMS Text Message Examples

SMS Marketing
Jan 31, 2025
6 min read

Having to collect payments is probably the hardest part of both social and professional life. People aren’t too keen on giving money back due to a wide variety of reasons. However, a miscalculated payment collection approach might cause significant tension and possibly sour both societal and business relationships. Therefore, taking the most innocuous approach to … Continue reading “12 Payment Reminder SMS Text Message Examples”