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What is Targeted Marketing? Examples & Strategies

Digital Marketing Tips
10/10/2025
17 min read

Targeted marketing, by definition, is the strategy of tailoring and personalizing online advertising according to data acquired from some intended audience. In other words, instead of sending out ads to an incredibly large audience, a subset is selected based on their traits, interests, and preferences. Of course, targeted marketing has numerous associated benefits. After all, … Continue reading “What is Targeted Marketing? Examples & Strategies”

5+ Abandoned Cart SMS Template Examples

SMS Marketing
21/11/2024
5 min read

Abandoned cart text messages are based on triggered events, which will make it look a lot more natural and personalized by default.

12 Payment Reminder SMS Text Message Examples

SMS Marketing
31/01/2025
6 min read

Having to collect payments is probably the hardest part of both social and professional life. People aren’t too keen on giving money back due to a wide variety of reasons. However, a miscalculated payment collection approach might cause significant tension and possibly sour both societal and business relationships. Therefore, taking the most innocuous approach to … Continue reading “12 Payment Reminder SMS Text Message Examples”

13 Triggered SMS Message Strategies + Examples

SMS Marketing
07/02/2023
6 min read

Triggered messages, regardless of channel, are the bread and butter of marketing automation.

SMS KPIs & Goals for Companies

SMS Marketing
21/02/2024
6 min read

Every good marketing campaign and strategy begins with sorting out goals and ways to measure them.

SMS Click Through Rate (CTR) Benchmarks & Insights

SMS Marketing
21/02/2024
5 min read

No one has to be convinced about the effectiveness of email marketing these days.

76 SMS Templates For Every Situation

SMS Marketing
05/08/2025
18 min read

SMS marketing has been going through a revival and for good reason.

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