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Articles by
Emily Austin
Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She’s also no stranger to testing out marketing tools, always keen to find out whether they truly deliver or are just full of big promises. She loves perfecting digital content, ensuring everything is polished and ready to go live.
Sender > Blog > Emily Austin

Omnichannel vs. Multichannel: Key Differences You Need to Know in 2025

  • Digital Marketing Tips
  • 03/02/2025
  • 9 min read

You’ve heard of omnichannel, but is it the same as multichannel? Learn the key differences between omnichannel vs. multichannel in our new article.

Top 24 Productivity Software for Small Business

  • Software Overviews
  • 18/10/2024
  • 26 min read

Unleash the power of success for your business: discover the ultimate productivity software to skyrocket your efficiency.

11 Best Shopify Marketing Apps in 2025 (Free & Paid)

  • Software Overviews
  • 03/02/2025
  • 12 min read

Shopify can offer lots of marketing tools, but with so many apps to choose from, where do you start? Let us help you sort this out.

What is DMARC & Why Does It Matter for Your Email Campaigns?

  • Email Marketing Strategies
  • 29/01/2025
  • 6 min read

Has the recent news about DMARC from Google & Yahoo left you puzzled about the next steps? You must’ve read that DMARC records will ensure your email campaigns don’t land in spam in the future.  But what is DMARC, and how to comply with this policy change to ensure the best deliverability rates? In this … Continue reading “What is DMARC & Why Does It Matter for Your Email Campaigns?”

13 of the Best WordPress Popup Plugins in 2025

  • Software Overviews
  • 03/02/2025
  • 16 min read

Whether you’re a seasoned developer or just getting your feet wet, our roundup has something for everyone. So, are you game to supercharge your site?

40+ Business Easter Message & Greetings (Free Templates)

  • SMS Marketing
  • 29/01/2025
  • 15 min read

How can we make the most of Easter as marketers or business owners? By making our customers feel special. That couldn’t be done easier with email and SMS campaigns.

Easter Emails: 25+ Eggs-cellent Examples & Templates

  • Email Content Ideas
  • 04/03/2025
  • 18 min read

Americans spent $192 per person on Easter in 2023, and this festive spirit is set to rise. Now’s the ideal time for growth! Spread warmth by send creative promotional texts, compelling flash sale emails and Easter wishes.

16 Reopening Announcement Messages for Business

  • SMS Marketing
  • 16/02/2025
  • 11 min read

With each passing day, there is more and more hope that the worst days of the pandemic are behind us. Of course, the journey is far from over, but it’s still exciting to have reached this point where we all can take a moment and enjoy the activities we used to do. For many businesses, … Continue reading “16 Reopening Announcement Messages for Business”

8 Best Form Builder for WordPress (Including Free Plugins)

  • Software Overviews
  • 14/03/2025
  • 14 min read

Still searching for the best form builder for WordPress website? Check out these top form builder plugins and make an informed decision to get started with lead capturing from your website.

23 Best Marketing Automation Tools & Platforms in 2025

  • Software Overviews
  • 03/02/2025
  • 25 min read

Marketing automation software helps you automate your marketing efforts and save you time.

14 Easter Marketing Promotion Ideas to Boost Sales

  • Digital Marketing Tips
  • 06/08/2025
  • 18 min read

Easter is not only eggs and bunnies. It’s also an excellent opportunity for marketing campaigns. But just before you unleash your inner marketing genius, check out the best marketing practices.

What is Customer Engagement? Definition, Importance

  • Digital Marketing Tips
  • 29/01/2025
  • 19 min read

Keeping customers engaged is a top priority in marketing plans. But let’s be real: for some, the whole idea of customer engagement is still a bit foggy.

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