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Articles by
Emily Austin
Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She’s also no stranger to testing out marketing tools, always keen to find out whether they truly deliver or are just full of big promises. She loves perfecting digital content, ensuring everything is polished and ready to go live.
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20 Newsletter Popup Examples (Email Subscription)

  • Lead Generation
  • Nov 21, 2025
  • 16 min read

We’ve collected newsletter ideas from leading brands in numerous niches to boost your imagination and learn from the best. Explore and enjoy!

What is Email Content? Definition, Examples & Best Practices

  • Email Content Ideas
  • Nov 28, 2025
  • 16 min read

This article provides a good and precise definition, types, and examples of email content, to help you understand how to use it to take your business to the next level.

What is an SMS Notification? Definition, Examples

  • SMS Marketing
  • Nov 21, 2025
  • 12 min read

With the world quickly shifting to mobile-first, now is the best time to include SMS messaging in your omnichannel strategy.

What is Email Broadcast? Broadcasting Guide & Examples

  • Email Marketing Strategies
  • Jan 29, 2025
  • 16 min read

Ready to captivate a massive audience with a single, show-stopping announcement? Read on to discover how you can make waves with broadcast emails!

16 Festive Holiday Marketing Ideas That Boost Revenue

  • Digital Marketing Tips
  • Nov 20, 2024
  • 19 min read

Curious about how holiday marketing can give your business an extra boost? Dive in and uncover the strategies that can make your brand stand out during the festive season and beyond!

Omnichannel vs. Multichannel: Key Differences You Need to Know in 2025

  • Digital Marketing Tips
  • Feb 03, 2025
  • 9 min read

You’ve heard of omnichannel, but is it the same as multichannel? Learn the key differences between omnichannel vs. multichannel in our new article.

11 Best Shopify Marketing Apps in 2025 (Free & Paid)

  • Software Overviews
  • Feb 03, 2025
  • 12 min read

Shopify can offer lots of marketing tools, but with so many apps to choose from, where do you start? Let us help you sort this out.

What is DMARC & Why Does It Matter for Your Email Campaigns?

  • Email Marketing Strategies
  • Jan 29, 2025
  • 6 min read

Has the recent news about DMARC from Google & Yahoo left you puzzled about the next steps? You must’ve read that DMARC records will ensure your email campaigns don’t land in spam in the future.  But what is DMARC, and how to comply with this policy change to ensure the best deliverability rates? In this … Continue reading “What is DMARC & Why Does It Matter for Your Email Campaigns?”

13 of the Best WordPress Popup Plugins in 2025

  • Software Overviews
  • Feb 03, 2025
  • 16 min read

Whether you’re a seasoned developer or just getting your feet wet, our roundup has something for everyone. So, are you game to supercharge your site?

40+ Business Easter Message & Greetings (Free Templates)

  • SMS Marketing
  • Jan 29, 2025
  • 15 min read

How can we make the most of Easter as marketers or business owners? By making our customers feel special. That couldn’t be done easier with email and SMS campaigns.

Easter Emails: 25+ Eggs-cellent Examples & Templates

  • Email Content Ideas
  • Mar 04, 2025
  • 18 min read

Americans spent $192 per person on Easter in 2023, and this festive spirit is set to rise. Now’s the ideal time for growth! Spread warmth by send creative promotional texts, compelling flash sale emails and Easter wishes.

16 Reopening Announcement Messages for Business

  • SMS Marketing
  • Nov 21, 2025
  • 11 min read

With each passing day, there is more and more hope that the worst days of the pandemic are behind us. Of course, the journey is far from over, but it’s still exciting to have reached this point where we all can take a moment and enjoy the activities we used to do. For many businesses, … Continue reading “16 Reopening Announcement Messages for Business”

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