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Articles by
Emily Austin
Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She’s also no stranger to testing out marketing tools, always keen to find out whether they truly deliver or are just full of big promises. She loves perfecting digital content, ensuring everything is polished and ready to go live.
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14 Easter Marketing Promotion Ideas to Boost Sales

  • Digital Marketing Tips
  • Aug 06, 2025
  • 18 min read

Easter is not only eggs and bunnies. It’s also an excellent opportunity for marketing campaigns. But just before you unleash your inner marketing genius, check out the best marketing practices.

What is Customer Engagement? Definition, Importance

  • Digital Marketing Tips
  • Nov 21, 2025
  • 19 min read

Keeping customers engaged is a top priority in marketing plans. But let’s be real: for some, the whole idea of customer engagement is still a bit foggy.

14 April Newsletters Ideas Alongside Excellent Email Examples

  • Email Content Ideas
  • Aug 05, 2025
  • 14 min read

Spring is in full swing, and so should be your April newsletters. Get ready to elevate your email game with our handpicked ideas that will not only shower your subscribers with freshness but also make your content blossom in the hearts of your audience.

9 Easter Newsletter Ideas & Engaging Examples

  • Email Content Ideas
  • Jan 29, 2025
  • 12 min read

Get ready to crack the code to Easter email success – your newsletters are the canvas for spreading holiday cheer!

Sales Promotion: 25 Examples to Kickstart Your Next Campaign

  • Lead Generation
  • Jan 29, 2025
  • 20 min read

Sale! Sale! Sale! You’ve encountered it a billion times before you even started working with promotions. However, by now, you know better that its sole purpose is not only for the company to make a buck.

30+ Appointment Email Templates & Request Examples

  • Email Content Ideas
  • Nov 18, 2025
  • 23 min read

Knowing what goes into an effective appointment email is necessary, as it will help edit the template and reduce the possibility of miscommunication.

13 Pros and Cons of Using Shopify (2025 Review)

  • Software Overviews
  • Feb 03, 2025
  • 18 min read

Ever wondered if Shopify is the ecommerce fairy godmother your business needs? Dive into our latest article, where we unravel the magic of effortless online stores and confront the dragons lurking in the world of Shopify apps.

10 We Miss You Email Template Examples & Subject Lines

  • Email Content Ideas
  • Nov 11, 2025
  • 16 min read

When you send your dormant customers we will miss your emails, you remind them about your brand and let them know that they are important, loved, and needed for your business success.

11 Email Footer Best Practices & Examples

  • Email Content Ideas
  • Jan 29, 2025
  • 10 min read

Ready to end all of your emails on a high note? Polish your email footer to perfection with these tips and best practices.

7 Best SMS Marketing Agencies for 2024

  • SMS Marketing
  • Jan 29, 2025
  • 6 min read

This blog post provides a detailed rundown of the best SMS agencies ecommerce marketers can outsource their text messaging activities. Stay tuned! 

8 Best WordPress SMS Marketing Plugins

  • Software Overviews
  • Jan 29, 2025
  • 17 min read

We’re about to reveal the best WordPress SMS plugins to help you kickstart SMS campaigns from your WordPress dashboard. Take a deep dive into the features and costs, and see how they can power up your business. Let’s start. 

Email Design Basics: A Full Guide

  • Email Marketing Strategies
  • Sep 04, 2025
  • 12 min read

When it comes to email marketing, email design is often the unsung hero. To make things right again, we have put together this article where we explore why email design matters, best email design practices as well as real-life industry examples to get you inspired.

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