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Articles by
Thomas Radavicius
Thomas Radavicius is an email marketing expert with extensive knowledge in various digital marketing topics. He loves staying current with industry trends and enjoys learning about strategies to enhance and grow business marketing efforts. In his free time, Thomas explores new technologies, reads about marketing innovations, and hikes outdoors.
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Effective Ecommerce Automation Types for Business Growth

  • Digital Marketing Tips
  • Oct 17, 2024
  • 11 min read

Explore how, when, and where to implement ecommerce automation, so you can focus on growth instead of getting caught up in operational tasks.

What is B2C Marketing? A Complete Definition and Guide

  • Digital Marketing Tips
  • Sep 23, 2024
  • 10 min read

B2C sales revolve around a short decision cycle; consumers don’t spend too much time weighing their buying decisions. So, B2C marketers can only sway customers with salesy marketing efforts.

27 Spooktacular Halloween Marketing Ideas for 2024

  • Digital Marketing Tips
  • Sep 10, 2024
  • 26 min read

Halloween is one of the most rewarding holidays for marketers. So, whether you’re a small business owner or running an ecommerce store, these tricks (and treats) will help you stand out in a crowded marketplace.

What is RFM Analysis and How Does it Optimize Digital Marketing Efficiency?

  • Digital Marketing Tips
  • Aug 23, 2024
  • 8 min read

Have you ever heard about RFM analysis? In this article, we’ll explore how leveraging RFM can enhance your marketing strategies, boost customer loyalty, and drive profitability.

20+ Winning Digital Marketing Campaign Examples

  • Digital Marketing Tips
  • Aug 01, 2024
  • 26 min read

Get ready to witness the magic of digital marketing in action! From viral social media campaigns to genius email strategies, we’re diving into the exciting world where creativity meets technology to captivate audiences and drive business success.

16 Email Drip Campaign Examples for Diverse Marketing Needs

  • Email Marketing Strategies
  • Nov 03, 2025
  • 20 min read

Crafting an effective drip campaign could be considered an art. So join our art class to master this form of email marketing!

Email Subject Lines Capitalization 

  • Email Marketing Strategies
  • Jul 31, 2024
  • 9 min read

Email subject lines help your messages capture the necessary attention amidst a cluttered digital environment. But should you capitalize them?

10 Father’s Day Email Examples to Delight Your Clients

  • Email Content Ideas
  • Jun 20, 2024
  • 12 min read

Sending a Father’s Day email is a great way to show you care about your customers, strengthen those relationships, and even give your sales a nice boost during this special occasion.

15 Father’s Day Marketing Campaign Ideas

  • Digital Marketing Tips
  • Jun 20, 2024
  • 20 min read

With approximately 75% of U.S. adults expected to celebrate Father’s Day, have you started sending your dad-approved deals, offers, and promotions? 

Happy Father’s Day Messages & Wishes from Business

  • SMS Marketing
  • Jun 20, 2024
  • 13 min read

If fathers were indeed hard to buy gifts for, the statistics don’t reflect this — with over 72 million cards exchanged each year, Father’s Day is the fourth-largest card-sending occasion in the country.

Demographic Segmentation (with Marketing Examples)

  • Digital Marketing Tips
  • Jun 19, 2024
  • 9 min read

Struggling to hit the right audience? Dive into our latest article on demographic segmentation, packed with compelling marketing examples and actionable insights, this guide will help you fine-tune your campaigns and achieve amazing results.

35+ Mother’s Day Messages from Business (Wishes & Quotes)

  • SMS Marketing
  • May 23, 2024
  • 14 min read

Want to wow your clients this Mother’s Day? Use our message templates and make them feel extra appreciated, showing them they’re more than just clients—they’re part of the family.

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