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Thomas Radavicius

Thomas Radavicius specializes in email marketing platforms and SaaS tools, with a focus on practical digital marketing strategies that drive real results. He evaluates tools and tactics against everyday business challenges, cutting through the noise to identify what actually works. His expertise helps marketers sharpen their approach and get more from their email programs.
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Articles by Thomas Radavicius

What Is an SMTP Server? Everything You Need to Know in 2026

  • Email Deliverability
  • Apr 09, 2026
  • 14 min read

Every time you hit send on an email, an SMTP server does the heavy lifting behind the scenes. Simple Mail Transfer Protocol handles the journey from your outbox to your recipient’s inbox, but most people have no idea how it actually works.  If you’ve ever wondered why emails bounce, how to fix delivery issues, or … Continue reading “What Is an SMTP Server? Everything You Need to Know in 2026”

What Is Email Personalization? Types & Examples (2026)

  • Email Segmentation
  • Sep 01, 2026
  • 14 min read

80% of consumers are more likely to do business with a company that offers personalized experience. You wouldn’t want to miss such chance, would you?

9 Best Email Autoresponders 2026 (Tested & Ranked)

  • Marketing Automation
  • Jun 04, 2026
  • 21 min read

Here’s full guide to email autoresponders and top tools, which will help you to create automated responses of your email campaigns.

Online Advertising in 2026: Types, Platforms & Examples

  • Email Marketing
  • Sep 08, 2026
  • 21 min read

Looking for a guide on the top online advertising techniques? Look no further! We’ve gathered the latest statistics to help you choose the most effective way to advertise your business online.

Top 18 AI Marketing Tools to Grow Your Business in 2026

  • Digital Marketing Tips
  • Aug 05, 2026
  • 27 min read

Using AI marketing tools can help businesses save time and resources, improve their targeting and customer engagement, and ultimately increase revenue.

20+ Black Friday Marketing Strategies to Boost Holiday Sales

  • Email Marketing Calendar
  • Nov 11, 2025
  • 20 min read

Forget everything you thought you knew — this is your new guide to a high-impact Black Friday marketing campaigns without breaking the bank.

What Is a Repeat Customer? Definition & Statistics (2026)

  • Email Segmentation
  • Mar 30, 2026
  • 18 min read

Did you know that repeat customers tend to try out new products and spend more than new customers? If you’re interested in learning more about this and other interesting facts with actual numbers, keep reading!

Brand Loyalty: How Email Builds Repeat Customers

  • Email Marketing
  • Mar 27, 2026
  • 14 min read

74% of consumers feel loyal to a specific company. Want your brand loyalty to reach new heights? Read this article and learn how to earn it.

Email Advertising: Definition, Costs & Examples (2026)

  • Email Marketing
  • Dec 18, 2025
  • 18 min read

40+ years on—with social media, pop-up ads, paid search, behavioral shopping, etc., all making headlines and fighting for dominance—no digital marketing tool has come close to the success of email ads.

Targeted Email Marketing Guide: Boost ROI in 2025

  • Email Marketing
  • Jul 18, 2025
  • 2 min read

If we were all the same, among other things, marketing would be so much easier.

How to Build an Email List Fast: 10 Proven Methods for 2025

  • Lead Generation
  • Nov 18, 2025
  • 17 min read

With over half the world’s population (4.37 Billion) using emails regularly in 2023, you cannot underestimate email marketing any longer.

10 Real Estate Landing Page Examples You’ll Want to Copy

  • Landing Pages
  • Aug 26, 2025
  • 12 min read

If you’re sending traffic to your homepage, you’re wasting leads. In 2025, visitors’ attention is currency; you have seconds to convince them they’re in the right place. That’s where landing pages come in. 

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