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Articles by
Skirmantas Venckus
Skirmantas Venckus is an email marketing guru who leads marketing at Sender, bringing hands-on experience helping brands connect with customers. He deeply understands email marketing’s evolving role and is passionate about making it work smarter, not harder, for everyone.
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Email Newsletter That Converts: Complete Guide for 2025

  • Email Marketing Strategies
  • 20/06/2025
  • 24 min read

Read this blog till the end to learn how to start an email newsletter and send out email content to engage your subscribers. 

What is Lead Scoring? Guide to Models & Best Practices

  • Lead Generation
  • 20/06/2025
  • 16 min read

Chasing more leads doesn’t always mean closing more deals. What actually moves the needle is knowing which leads are worth your time. That’s where lead scoring comes in. By assigning scores based on behavior, intent data, and fit, you can build a system that helps your sales team focus on the most promising prospects. Plus, … Continue reading “What is Lead Scoring? Guide to Models & Best Practices”

Hotel Email Marketing Guide: Campaign Ideas for Every Stage

  • Email Marketing Strategies
  • 20/06/2025
  • 15 min read

Looking to attract more loyal guests and keep them coming back? Our ultimate guide will show you how to grow your email list and master the best hotel email marketing strategies.

Email Marketing ROI: Calculate, Track & Maximize Your Returns

  • Email Marketing Strategies
  • 03/09/2025
  • 18 min read

I’ll be honest — if you’re not tracking this number, you’re flying blind. Your future marketing budget and email marketing revenue will thank you.

150+ Introduction Email Subject Lines to Get More Replies

  • Email Subject Line Vault
  • 11/11/2025
  • 15 min read

We’ve written enough intro emails to know one thing—if your subject line doesn’t create curiosity, the rest of your email doesn’t matter. Even a perfectly worded email gets ignored if the subject feels boring, unclear, or like every other sales pitch in their inbox. That’s why we pulled together 150+ introduction email subject lines that … Continue reading “150+ Introduction Email Subject Lines to Get More Replies”

Email Marketing for Agencies: Guide to Success (2025)

  • Email Marketing Strategies
  • 22/05/2025
  • 8 min read

Email marketing isn’t just another channel for agencies—it’s the glue that holds client communication, lead gen, and retention together. We’ve studied email campaigns across dozens of agencies, and the verdict’s clear: treat email like an afterthought, and you leak money. In this guide, we’ll break down what works for agencies that manage recruitment funnels, insurance … Continue reading “Email Marketing for Agencies: Guide to Success (2025)”

14 Most Effective Email Campaigns — Types, Tips & Examples

  • Email Marketing Strategies
  • 10/10/2025
  • 20 min read

Everything you always wanted to know about creating effective email marketing campaigns but were afraid to ask.

Landing Page vs Homepage: Main Differences Explained

  • Landing Pages
  • 11/11/2025
  • 11 min read

Are you using the right web page? Many people mix up landing pages and homepages, missing out on potential customers. Let’s clear up the confusion. 

Newsletter Best Practices: From Low Opens to Loyal Fans

  • Email Marketing Strategies
  • 11/04/2025
  • 15 min read

When you’re juggling between a million tasks, it’s easy to get lost in creating a newsletter strategy. So, we thought of making this guide on newsletter best practices to help you out. 

11 Best HIPAA Compliance Software: Key Features and Benefits

  • Email Marketing Strategies
  • 11/04/2025
  • 12 min read

Looking for a secure way to handle patient information while staying HIPAA compliant? Discover how our email software ensures your communications are safe, protected, and easy to manage.

HIPAA Compliant Email: Comprehensive Guide

  • Email Marketing Strategies
  • 11/04/2025
  • 8 min read

HIPAA-secure email marketing helps healthcare providers send compliant emails without risking patient privacy. Learn how to stay within the guidelines while communicating effectively.

12 Best HIPAA Compliant Email Providers (November 2025)

  • Email Marketing Strategies
  • 14/11/2025
  • 8 min read

Say goodbye to outdated security practices and the anxiety of potential data breaches in healthcare. HIPAA-compliant email providers ensure that your communications are not only secure but also fully aligned with regulatory standards.

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