Your go-to marketing glossary, where marketing terminology is finally made simple.
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Engagement rate is the percentage of people who interact with a piece of content relative to how many saw it — or how many followers an account has. It’s the metric that separates an audience that actually cares from one that’s just there. Engagement rate measures the level of interaction a piece of content receives … Continue reading "Engagement ...
Average revenue per user (ARPU) is a metric that tells you how much revenue your business generates, on average, from each user or subscriber over a given period of time. One number. One clean read on monetisation efficiency. While ARPU was originally primarily used in the telecom industry, it has become useful for all types … Continue reading "Average Revenue Per ...
Gross profit margin is the percentage of revenue a business keeps after subtracting the direct costs of producing its goods or services. It’s one of the first profitability figures you’ll see on an income statement — and one of the most telling. It’s calculated by subtracting direct expenses or cost of goods sold (COGS) from … Continue reading "Gross Profit ...
Conversion rate is the percentage of visitors to a website or landing page who complete a desired action. That action could be a purchase, a form submission, a newsletter signup, a free trial start — whatever a business has defined as a meaningful next step for its users. A conversion can refer to any desired … Continue reading "Conversion ...
The break-even point (BEP) is the exact moment when a business’s total revenue equals its total costs. Not a dollar of profit. Not a dollar of loss. Just even. It’s the financial threshold a business has to cross before any of its sales actually start to count as earnings. “It’s the minimum revenue needed so … Continue reading "Break-Even ...
Repeat purchase rate (RPR) is the percentage of customers who come back and buy from a business more than once within a given time period. It’s a retention metric — one that tells you how many of the people who bought from you once actually liked the experience enough to return. RPR helps businesses understand … Continue reading "Repeat Purchase ...
Cost per click (CPC) is a digital advertising pricing model where you pay each time someone clicks on your ad. Not when they see it. Not when they scroll past it. Only when they actually click. CPC is used to determine the cost of showing users ads on search engines, the Google Display Network, social … Continue reading "Cost Per Click ...
A marketing budget is the total amount of money a business sets aside to fund its marketing activities over a given period — typically a quarter or a fiscal year. It covers everything that goes into getting your product or brand in front of people: ads, content, tools, events, agency fees, and the people running … Continue reading "Marketing ...
Growth rate is the percentage change in a specific metric over a defined period of time. Revenue, headcount, customer base, market share — pretty much any number that moves can have a growth rate attached to it. It’s one of those terms that sounds deceptively simple but carries a lot of weight depending on what … Continue reading "Growth ...
Customer acquisition cost (CAC) is the total amount of money a business spends to acquire a single new customer. Think of it as the price tag on growth — every ad clicked, every sales call made, every piece of content published adds up to a number that tells you exactly how much a new customer … Continue reading "Customer Acquisition ...
