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    • Free Forever plan for 2,500 subscribers and up to 15,000 emails/month
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    • Unlimited automation and segmentation
    • Premade automation workflows
Sender > Email Marketing Cost Comparison

Email Marketing Cost & Savings Calculator

Hunting for the cheapest email marketing platform that still answers your needs? Set your list size, set how much you send, and see what each platform would actually bill you. Then find out what the same setup costs on Sender.

Prices verified August 2026

Join over 180,000 companies using Sender

Email marketing cost & features comparison

Two numbers decide your bill: email marketing pricing by list size, and email marketing pricing by email volume. Set both below and you'll get your real email marketing cost per month from each platform, not a starting price with conditions attached.

No signup, no email gate. Want a straight head-to-head? Run an email marketing platform cost comparison on any two email service providers (ESPs), MailerLite included, across monthly cost, included sends, and free plan limits.

Key features compared at 5,000 subscribers:

Sender $39/mo

Standard-plan · Contact-based

  • Up to x12 emails
  • Free migration service
  • Sender MCP server
  • Unrestricted automation
  • Landing page builder
  • A/B testing

Mailchimp $100/mo

Standard-plan · Contact-based

  • Up to x12 emails
  • Predictive segmentation
  • Send time optimization
  • Multivariate testing
  • 200 automation flows
  • Generative AI tools

$61 less per month, $732/year difference

*Pricing note: Competitor pricing, send allowances, free-plan limits, support policies, and billing definitions change frequently. The calculator and paid-plan tables above follow the pricing breakpoints supplied in the August 2026 draft; free-plan rows were reconciled where the draft contained TBCs or clear conflicts. Always confirm a provider's current checkout price before purchase.

Sender Free Forever plan details used here: up to 2,500 subscribers, up to 15,000 emails/month, no daily sending limit, email automation, transactional email, landing pages, signup forms, popups, API/SMTP access, and 24/7 email and live-chat support. SMS and A/B testing are not positioned as Free-plan features.

Switching to Sender is pain-free

Most people stay on a plan they've outgrown because moving sounds like a lost weekend. Ours doesn't work that way. If you have 20K+ contact list and annual plan, our team rebuilds the account for you at no cost: subscribers, templates, automations, suppression lists included. For context, Mailchimp offers no migration service at all.

Learn about Migration
Moving from MailerLite and Mailchimp to Sender

Email marketing plans compared

Free email marketing plans compared

Free email marketing software has been shrinking, quietly. Mailchimp went from 2,000 contacts in 2022 to 250 today and pulled automation out completely in 2025. MailerLite has cut its free tier three times in three years, also down to 250. Klaviyo gives you 250 active profiles and 500 emails.

Sender's Free Forever plan holds 2,500 subscribers and 15,000 emails a month, with marketing automation included. That's a welcome series, an abandoned cart flow, and post-purchase emails running before you spend anything.

Provider Contacts Emails per month Daily limit Support
Sender up to 2,500 up to 15,000 No limits 24/7 Email + live chat support
Mailchimp up to 250 up to 500 Up to 250 Email support for first 30 days
Hubspot up to 1,000 up to 2,000 No limits No support
Mailerlite up to 250 up to 2,500 No limits Email & chat support for first 14 days
Kit up to 10,000 Unlimited No limits Email support
Drip No free plan
Omnisend up to 250 up to 500 No limits No support
Campaign Monitor No free plan
Getresponse up to 500 up to 2,500 No limits Email & chat support for first 30 days
Moosend No free plan
Constant Contact No free plan
Klaviyo up to 250 up to 500 No limits Email support for first 60 days
AWeber up to 500 up to 3,000 No limits 24/7 Email + live chat support
Activecampaign No free plan

What Sender's Free plan includes

No credit card, no daily sending cap, free 14-day Pro trial. Sender’s Free Forever plan get automation with decision splits and delays, segmentation that recalculates at send time, email templates, landing pages, popups and signup forms, transactional email over SMTP and API, and 24/7 email and live chat. That support line matters more than it sounds. MailerLite and GetResponse cut chat off after 14 days, and Mailchimp's phone support starts at $350 a month. The trade-offs are Sender branding on your emails and a single user seat. Both lift the moment you move to Standard. The free plan limits guide covers the fine print.

What customers are saying

KC
5.0
Kátia C.

Satisfied with the tool

I use sender.net to attract customers and leads to my online store. Until today, I had not found an email marketing application that was so complete and easy to use. Especially if it's free.

I found Sender a more practical, functional tool with better benefits than Mailchimp.

MM
5.0
Mitchell M.

Immediate Support, Easy Onboarding!

Great support made my onboarding a breeze! Sender perfectly fits my needs and allows me to expand as needed.

Steven M.
5.0
Steven M.

Well-priced and feature-rich

- Fast to implement

- Feature-rich

- Fantastic (and fast!) support

DB
5.0
Daisy B.

100x better than Mailchimp and generous with the Free Forever plan

It’s everything Mailchimp was not:

- generous, easily accessible customer service

- generous features, even automation on the free plan

- easy to use drag-and-drop builder, much better than Mailchimp’s

JD
5.0
Joseph D.

I have tried other email marketing platforms, but I am staying with Sender!

I have tried email newsletters and campaign platforms that mostly give you nothing but lies in their free plans, but Sender practically gives you a premium experience even in the free plan. Talking of their detailed campaign analytics and their customer support is very responsive and patient too!

GP
4.5
Ganesh P.

Email marketing for every startup

Sender.net is very affordable and easy to use, the ability to customize email templates and analytics helps improve campaigns constantly and effectively. There are no restrictions on features such as drag-and-drop feature or pre-made templates or can able to upload HTML templates.

SENDER MONTHLY PLAN DETAILS

Compare plans and features

Choose the right plan for your business. Whether you're just starting out or looking for advanced features, there's a plan for you.

Free

$0 /month

For businesses just starting out.

Start now

Standard

$9 /month

Essential email tools for growing businesses.

Start now

Professional

BEST VALUE

$15 /month

Advanced automation, analytics and priority support.

Start now

Enterprise

Custom

Custom sending volume and support for larger teams.

Get a demo
Plan Volumes & Support
Plan type Free Standard Professional Enterprise
Emails per month 15 000 12x subscribers 24x subscribers Unlimited emails
Daily email limits No limits No limits No limits No limits
Free SMS credits — — Yes Yes
Role-based seats 1 3 10 Unlimited
Support 24/7 Email & Live Chat 24/7 Email & Live Chat Priority 24/7 Email & Live Chat Phone & Priority 24/7 Email & Live Chat
Email & SMS Campaigns
Plan type Free Standard Professional Enterprise
Sender Branding Required No No No
Email Campaigns Yes Yes Yes Yes
Email A/B Testing — Yes Yes Yes
SMS Campaigns — Yes Yes Yes
SPAM Check Yes Yes Yes Yes
Custom DKIM Settings Yes Yes Yes Yes
Scheduling Yes Yes Yes Yes
Email Builder
Plan type Free Standard Professional Enterprise
HTML Editor Yes Yes Yes Yes
Plain Text Editor Yes Yes Yes Yes
Drag & Drop Editor Yes Yes Yes Yes
100+ Premade Email Templates Yes Yes Yes Yes
Email Preview & Test Emails Yes Yes Yes Yes
Dark Email Preview Yes Yes Yes Yes
Email Size Checker Yes Yes Yes Yes
Image Library Yes Yes Yes Yes
Image Editor Yes Yes Yes Yes
Product Picker Yes Yes Yes Yes
Feedback Block — — Yes Yes
Timer — — Yes Yes
Custom HTML Block Yes Yes Yes Yes
Video Block Yes Yes Yes Yes
Personalization Yes Yes Yes Yes
Ecommerce Blocks Yes Yes Yes Yes
Saved Blocks / Reusable Sections Yes Yes Yes Yes
Mobile vs Desktop preview toggle Yes Yes Yes Yes
Auto-branded emails Yes Yes Yes Yes
Transactional Emails
Plan type Free Standard Professional Enterprise
Event Webhook 1 5 Unlimited Unlimited
Integrations
SMTP and API Yes Yes Yes Yes
Libraries Yes Yes Yes Yes
Setup Guide Yes Yes Yes Yes
Knowledge Center Yes Yes Yes Yes
Deliverability features
Purpose-Built Mail Transfer Agent Yes Yes Yes Yes
Domain Authentication (SPF/DKIM) Yes Yes Yes Yes
Dedicated IP Addresses — — 1 included* 1 included*
Dedicated IP Pooling — — Yes Yes
Reputation & Delivery Visibility Yes Yes Yes Yes
Suppression Management Yes Yes Yes Yes
Cloud Infrastructure with 99.99% Uptime Yes Yes Yes Yes
Privacy and Security
Single Sign-On — — — Yes
Two-Factor Authentication Yes Yes Yes Yes
TLS Encryption Yes Yes Yes Yes
GDPR Compliance Yes Yes Yes Yes
Data Residency (EU) Yes Yes Yes Yes
Event Webhook Security Yes Yes Yes Yes
Analytics
Real-Time Analytics Yes Yes Yes Yes
Bounce and Block Classifications Yes Yes Yes Yes
Engagement Tracking Yes Yes Yes Yes
ISP Feedback Loop Data Yes Yes Yes Yes
Email Logs Yes Yes Yes Yes
Support
Access to Deliverability Support Yes Yes Yes Yes
Others
Dynamic Templates Yes Yes Yes Yes
Teammate Permissions 1 3 10 Unlimited
API Key Permissions Yes Yes Yes Yes
Custom Sending Domains Unlimited Unlimited Unlimited Unlimited
Log Retention (days) 1 1 5 30
Bounce Classification (days) 1 1 5 30
Email & SMS Automation
Plan type Free Standard Professional Enterprise
Email Automation Yes Yes Yes Yes
SMS Automation — — Yes Yes
Pre-Built Workflows Yes Yes Yes Yes
Custom Workflows Yes Yes Yes Yes
Triggers & Automation Steps Unlimited Unlimited Unlimited Unlimited
Automation Splits Yes Yes Yes Yes
Custom Trigger Automations Yes Yes Yes Yes
Auto Resend to Non-Openers — Yes Yes Yes
Dynamic Content Yes Yes Yes Yes
Subscribers Management & Segmentation
Plan type Free Standard Professional Enterprise
Subscribers Groups Unlimited Unlimited Unlimited Unlimited
Contact Profiles Yes Yes Yes Yes
Segmentation Advanced Advanced Advanced Advanced
Premade Basic Segments Yes Yes Yes Yes
Premade Ecommerce Segments Yes Yes Yes Yes
Behavioral Targeting Yes Yes Yes Yes
Campaign Engagement Yes Yes Yes Yes
Sign-up Forms & Popups
Plan type Free Standard Professional Enterprise
Sender Branding Required No No No
Static Signup Forms Yes Yes Yes Yes
Popup Forms Yes Yes Yes Yes
40+ Popup & Signup Templates Yes Yes Yes Yes
Spin-to-Win Wheel Yes Yes Yes Yes
Exit-Intent Popup Yes Yes Yes Yes
Custom Timing Yes Yes Yes Yes
Show On Specific Location Yes Yes Yes Yes
Show When Element is Clicked Yes Yes Yes Yes
Scheduled Frequency Yes Yes Yes Yes
SMS Opt-In Collection Yes Yes Yes Yes
Unlimited Custom Fields Yes Yes Yes Yes
TCPA & GDPR Consent Collection Yes Yes Yes Yes
Landing Pages
Plan type Free Standard Professional Enterprise
Sender Branding Required No No No
Landing Pages 10 Unlimited Unlimited Unlimited
Custom Domain — Yes Yes Yes
Responsive Templates Yes Yes Yes Yes
SEO Settings Yes Yes Yes Yes
Real-Time Reports Yes Yes Yes Yes
Premade Blocks Yes Yes Yes Yes

Email marketing cost FAQs

Email marketing software pricing usually depends on your number of subscribers, monthly sending volume, and the features included in your plan. Advanced automation, SMS, multiple users, dedicated infrastructure, and higher support levels can also increase the cost. That’s why two platforms can charge very different prices for the same list size.

Email marketing software can range from free plans for smaller lists to hundreds or even thousands of dollars per month for larger databases and advanced features. The biggest pricing jumps usually happen as your contact count grows. Use the calculator above to compare estimated costs across popular platforms and see how much you could save with Sender.

The calculator compares the selected competitor’s estimated plan price with the equivalent Sender plan for your chosen list size. Your monthly saving is the difference between those two prices, while yearly savings are calculated across 12 months. Actual costs can vary depending on billing frequency, email volume, add-ons, discounts, and plan changes.

Most email marketing platforms price their plans partly or entirely around the number of contacts you store. As your audience grows, you usually move into a higher pricing tier even if your campaign frequency stays the same. Some providers also increase sending limits, features, or support at higher tiers, which can push the monthly cost up further.

Yes. Sender’s Free Forever plan supports up to 2,500 subscribers and up to 15,000 emails per month, with no credit card required to get started. It also includes core email marketing features such as campaigns, automation, forms, and landing pages, making it suitable for businesses that want to start without committing to a paid plan.

Yes. You can move your contacts and other email marketing data from platforms such as Mailchimp, Brevo, ActiveCampaign, Klaviyo, Constant Contact, and many others. Sender also offers migration assistance, which can make switching easier if you already have an established list, campaigns, or automation setup.

Your subscriber data can be transferred to Sender, including information such as email addresses, tags, and other supported contact fields. Automations usually need to be recreated or adapted because different platforms use different workflow builders, triggers, and logic. Sender’s migration team can help make the transition smoother and reduce the amount of manual setup required.

Sender plans use both subscriber and email-sending limits. Each plan includes a maximum number of subscribers and a monthly email allowance, so the plan you need depends on both your list size and how frequently you send. This is why it’s useful to compare not only the monthly price, but also how many emails each platform includes.

Yes. Sender supports both email and SMS marketing, so you can manage campaigns and automated customer journeys from one platform. You can use email and SMS together in workflows such as welcome sequences, promotions, abandoned-cart campaigns, and win-back campaigns.
Effortless email marketing with affordable pricing
  • Premium features included
  • No hidden costs or usage limits
  • Scale from startup to enterprise
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