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is the average conversion rate for website visitors presented with pop-up advertisements
(Wisepops, 2025)
is the average conversion rate achieved by the top 10% of high-performing pop-up campaigns
(Wisepops, 2025)
is the average conversion rate for cart abandonment popups.
(OptinMonk, 2025)
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| Feature | Free | Standard | Professional | Enterprise |
|---|---|---|---|---|
| Emails per month | 15 000 | 12x subscribers | 24x subscribers | Unlimited emails |
| Daily email limits | No limits | No limits | No limits | No limits |
| Free SMS creditsFree credits equal to your monthly subscription fee | No | No | Yes | Yes |
| Role-based seats | 1 | 3 | 10 | Unlimited |
| Support | 24/7 Email & Live Chat | 24/7 Email & Live Chat | Priority 24/7 Email & Live Chat | Phone & Priority 24/7 Email & Live Chat |
| Feature | Free | Standard | Professional | Enterprise |
|---|---|---|---|---|
| Custom Form Fields | Yes | Yes | Yes | Yes |
| GDPR Checkbox | Yes | Yes | Yes | Yes |
| Hidden Fields | Yes | Yes | Yes | Yes |
| Double Opt-In Support | Yes | Yes | Yes | Yes |
| Responsive Form Templates | Yes | Yes | Yes | Yes |
| Form Embeds (HTML / JS) | Yes | Yes | Yes | Yes |
| Redirect After Submit | Yes | Yes | Yes | Yes |
| Show Success Message | Yes | Yes | Yes | Yes |
| Auto-Tagging / Add to Group | Yes | Yes | Yes | Yes |
| Update Existing Subscriber Fields | Yes | Yes | Yes | Yes |
| Start Automation Workflow | Yes | Yes | Yes | Yes |
| Trigger Welcome Email | Yes | Yes | Yes | Yes |
| Feature | Free | Standard | Professional | Enterprise |
|---|---|---|---|---|
| Popup Templates | Yes | Yes | Yes | Yes |
| Popup Types (Modal / Slide-In / Full-Screen) | Yes | Yes | Yes | Yes |
| Exit-Intent Popup | Yes | Yes | Yes | Yes |
| Time-Delay Popup | Yes | Yes | Yes | Yes |
| Scroll-Triggered Popup | Yes | Yes | Yes | Yes |
| Click-Triggered Popup | Yes | Yes | Yes | Yes |
| Frequency Capping | Yes | Yes | Yes | Yes |
| Exclude Existing Subscribers | Yes | Yes | Yes | Yes |
| Popup-Level Branding Controls | Yes | Yes | Yes | Yes |
| Feature | Free | Standard | Professional | Enterprise |
|---|---|---|---|---|
| Spin-the-Wheel Templates | Yes | Yes | Yes | Yes |
| Prize Configuration | Yes | Yes | Yes | Yes |
| Probability Settings | Yes | Yes | Yes | Yes |
| Claim Prize via Email | Yes | Yes | Yes | Yes |
| Branding & Color Customization | Yes | Yes | Yes | Yes |
| Wheel Triggering (Time / Scroll / Exit) | Yes | Yes | Yes | Yes |
| Feature | Free | Standard | Professional | Enterprise |
|---|---|---|---|---|
| Device Targeting | Yes | Yes | Yes | Yes |
| URL / Page Targeting | Yes | Yes | Yes | Yes |
| Show On Page Load | Yes | Yes | Yes | Yes |
| Show After X Seconds | Yes | Yes | Yes | Yes |
| Show When Scrolled X% | Yes | Yes | Yes | Yes |
| Show When Clicked On Element | Yes | Yes | Yes | Yes |
| Scheduling (Days / Hours) | Yes | Yes | Yes | Yes |
| Hide On Specific Pages | Yes | Yes | Yes | Yes |
| Feature | Free | Standard | Professional | Enterprise |
|---|---|---|---|---|
| Colors & Brand Controls | Yes | Yes | Yes | Yes |
| Fonts | Yes | Yes | Yes | Yes |
| Add Images / Icons | Yes | Yes | Yes | Yes |
| Layout Options | Yes | Yes | Yes | Yes |
| Custom CSS | Yes | Yes | Yes | Yes |
| Feature | Free | Standard | Professional | Enterprise |
|---|---|---|---|---|
| Add To Group | Yes | Yes | Yes | Yes |
| Add To Multiple Groups | Yes | Yes | Yes | Yes |
| Start Automation Workflow | Yes | Yes | Yes | Yes |
| Trigger Email After Submit | Yes | Yes | Yes | Yes |
| Update Custom Fields | Yes | Yes | Yes | Yes |
| Redirect To URL | Yes | Yes | Yes | Yes |
| Show Success Message | Yes | Yes | Yes | Yes |
| Feature | Free | Standard | Professional | Enterprise |
|---|---|---|---|---|
| Views | Yes | Yes | Yes | Yes |
| Submissions | Yes | Yes | Yes | Yes |
| Conversion Rate | Yes | Yes | Yes | Yes |
| Device Breakdown | Yes | Yes | Yes | Yes |
| Best-Performing Forms/Popups/Wheels | Yes | Yes | Yes | Yes |
| Compare Periods | Yes | Yes | Yes | Yes |
| Subscriber Growth Impact | Yes | Yes | Yes | Yes |
| Combined Reporting (Email + SMS + Forms) | Yes | Yes | Yes | Yes |
A popup form is a signup form that appears over your website content to collect email addresses or other contact details. Common types include timed, scroll-triggered, exit-intent, and click-triggered popups. Most brands pair one well-timed popup with an embedded form for steady list growth.
A popup should appear after a visitor shows interest — not the instant the page loads. A short time delay, a scroll-depth trigger, or an exit-intent trigger gives people time to see your content first, which is why those setups typically outperform immediate popups. Test one trigger at a time and cap the frequency.
A popup appears over the page based on triggers you set, while an embedded form sits inside the page layout, such as a footer or sidebar. Popups are harder to miss, so many sites run both. See how embedded and popup forms compare to choose your mix.
Website popups convert 4.65% of visitors on average, and the top 10% of campaigns reach 19.77% (Wisepops, 2025). Results depend on your offer, trigger, and targeting — track each form's views, signups, and conversion rate in Sender's form analytics and performance stats and A/B test one element at a time.