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Email marketing built for GDPR-conscious teams – EU-hosted data, double opt-in, and a designated DPO.
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GDPR is the EU/EEA regulation that sets the rules for the collection and processing of personal data. For email marketing, that usually means having a clear lawful basis (most often consent), being transparent about what you collect, and respecting subscriber rights.
Serious breaches can attract fines of up to €20 million or 4% of total annual worldwide turnover, whichever is higher. The platform you choose doesn't deliver compliance on its own – but the right one can make doing the right thing the path of least resistance.
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This page is informational and not legal advice. For guidance specific to your business, consult qualified legal counsel or your supervisory authority.
Before almost every marketing email you send to people in the EU/EEA. The ePrivacy rules require consent or a narrow soft opt-in before a marketing email is sent, and GDPR requires a lawful basis for the addressee. The safest default is clear opt-in consent with a record of it.
They tick it – you don't tick it for them.
A standalone choice, not hidden in the fine print.
Name the content and rough frequency.
Most email marketing systems handle contact details, consent records, engagement data, and technical data such as IP addresses and location data. Collect only what you need – the less you hold, the easier requests become.
The trap: drop a promotion into an order confirmation, and that "transactional" email can count as direct marketing – which pulls it back under the consent rules. Keep receipts functional, and keep selling in your campaigns.
Your subscribers' data stored in Sender is hosted in the European Union by default – no transfer mechanism to evaluate, no certifications to chase.
Build signup forms built to support your privacy review, with the rules baked into the builder.
Turn data access and deletion requests into an afternoon, not a project.
Segment your list however you need without ever emailing someone who didn't sign up for it.
GDPR access requests get easier when you don't have to assemble the answer from five different places.
We check accounts on the way in, so the senders sharing infrastructure with you aren't dragging your deliverability down.
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It means handling subscriber data with a valid lawful basis – most often clear, explicit consent – being transparent about what you collect and why, honoring subscriber rights (access, deletion, withdrawal), and keeping that data secure. The platform you choose plays a supporting role; the practices are yours to own.
All Sender subscriber data is hosted in the European Union. That means it stays within EU/EEA data protection jurisdiction by default – no extra setup, no separate paid tier.
In most cases, yes. You need a valid, lawful basis – usually clear, explicit consent – before sending marketing emails to people in the EU/EEA. Some narrow exceptions exist, such as soft opt-in for existing customers under ePrivacy rules in certain countries.
Not as a flat rule. Double opt-in is widely considered best practice because it creates a verifiable audit trail that helps demonstrate consent was genuine. Some jurisdictions treat it as effectively required; others don't. The ePrivacy Regulation, meant to standardize this, was withdrawn in 2025, so rules still vary by member state. Sender supports it natively either way.
We review accounts to make sure data is only being collected from people who have given consent. If a list looks like it wasn't built on a valid basis (e.g. purchased or scraped), we'll flag it. It protects your sender reputation and our network.
Yes. A DPA is available on request and covers Sender's role as a data processor under Article 28 of the GDPR. Contact our team and we'll send it over.
Email dpo@sender.net. Our DPO handles GDPR-related questions and rights requests directly.
Tracking involves personal data, so be transparent about it in your privacy notice, offer a clear opt-out where appropriate, and document your approach. In some EU/EEA countries, ePrivacy rules may also apply.
Sender acts as your data processor – we provide the EU-hosted infrastructure, the security controls, the consent tooling, and the DPO. You remain the data controller: you decide what data to collect, on what lawful basis, how to write your privacy notice, and how to honor subscriber rights.
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