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  • Start With Free Plan
    Grow your business, not your expenses
    Turn curious visitors into devoted fans and drive more sales – no cost to get started!
    • Free Forever plan for 2,500 subscribers and up to 15,000 emails/month
    • Free & responsive email templates library
    • Free popups & forms
    • Intuitive drag-and-drop email builder
    • Unlimited automation and segmentation
    • Premade automation workflows
Ratings

Grow your Shopify store, not your bill

Set up a signup form at checkout. Send an email the second someone abandons their cart. Nudge the ones who haven't bought in 60 days. It all runs on its own.

No card required, no ugly surprise on the invoice when you're ready to upgrade.

Connect Sender to Shopify
Shopify product page with Sender abandoned cart email and automations
2,500
subscribers included free
15,000
emails per month, free
14-day
Pro trial on top
Join over 180,000 companies using Sender
Sender drag-and-drop email builder with ecommerce product blocks

Emails made for your store

From new arrivals to your next sale, no guesswork

Announcing a new drop or running a flash sale takes more than good timing. You need a template you can build fast, a way to show off the products themselves, and some sense of what’s really landing with your list. Sender gives you all three.

Drag-and-drop email builder

Put together a campaign that looks like you hired a designer, in about ten minutes. No code, no fighting with broken templates. Just drag, drop, and tweak until it looks right.

Ecommerce product blocks

Drop your products right into the email itself. Shoppers can add to cart without leaving their inbox, which means fewer clicks and fewer chances they just close the tab.

A/B and multivariate testing

Stop guessing what works. Test your subject line, the email content, who it’s from, or when it goes out, then let the data pick a winner and take the credit when conversion rates go up.

More about email campaigns

Email automation

Keep selling after you’ve logged off

Set workflows once – right after checkout, days after an abandoned cart, or months after someone's gone quiet, and the right email goes out on its own. Got something that doesn't fit the built-in triggers? Build your own automated email workflow off a custom event instead.

Explore Email Workflows
Abandoned cart sequence

Give unfinished carts a second chance

Someone filled up a cart and then just vanished? Send a quick, friendly nudge before they forget you exist. No guilt trip needed, just a reminder.

  • Kick it off the moment a cart’s abandoned
  • Decide the timing and how many follow-ups to send
  • Ensure nobody gets two identical emails after they’ve bought

Or switch on our premade abandoned cart workflow and tweak from there.

Abandoned cart sequence workflow in Sender
Thank you emails

Keep the connection after checkout

Send a thank-you that sounds like a person wrote it, not a receipt. Add a tip or two about the product they just bought, so it gets used instead of forgotten in a drawer.

  • Trigger the moment an order comes through
  • Sound like a person wrote it, not like a receipt
  • Follow up later with a care tip or a quick ask for feedback

Or grab our premade thank-you workflow and swap in your details.

Thank you emails workflow in Sender
Winback emails

Give past customers a reason to return

Some customers just go quiet on you. A winback email reminds them you’re still around with something worth clicking, like a new product or a real offer.

  • Decide what counts as quiet for your store
  • Pick a message or offer worth their time
  • Stops on its own the moment they buy again

Or activate our premade winback workflow and adjust the offer.

Winback emails workflow in Sender
Upsell & cross-sell emails

Help shoppers find their next favorite

They bought one thing. Show them what goes with it before they go find it on some other site.

  • Trigger off a specific purchase
  • Suggest products that genuinely go together, not random picks
  • Tailor to what that customer group tends to buy

Or turn on our premade upsell workflow and swap in your picks.

Upsell & cross-sell emails workflow in Sender
Welcome sequence

Start the relationship while they’re paying attention

Say hi fast to a new subscriber, tell them what to expect, then give them a real reason to buy something.

  • Set up the first email to go out within minutes of signup
  • Tell them what to expect so later emails aren’t a surprise
  • Follow up with an offer worth acting on

Or start from our premade welcome sequence and make it sound like you.

Welcome sequence workflow in Sender
Follow-up emails

Follow up before the moment passes

They clicked, filled out a form, or almost replied, then just stopped. Catch them again while it still matters.

  • Trigger on a click, a form, or a reply
  • Time to feel like a follow-up, not a chase
  • Change the angle, not just the subject line

Or switch on our premade follow-up workflow and adjust the timing.

Follow-up emails workflow in Sender
Explore Email Workflows
Sender signup popup offering a discount on a Shopify store

Forms, popups & landing pages

Make the first visit the start of something, not a bounce

Get shoppers to hand over their email before they bounce. Every signup grows your email list, and once they’re on it, the conversation keeps going, even after they close the tab.

Embedded forms & popups

Catch emails with signup forms and popups, sweeten the deal with a discount code, and watch your list grow while you focus on everything else running your store.

About lead capture

Spin-the-wheel popups

A plain signup box doesn’t get anyone excited. Give people a wheel to spin instead, and signups tend to climb.

About spin the wheel

Landing page builder

Point ad traffic or a promo link at a page built for that exact offer, a flash sale, a new collection, a giveaway, instead of sending people to your regular homepage.

About landing page builder

Using Omnisend or Klaviyo today?

  • Same power, smaller bill

    Sender covers the core features you’re already using, usually for less each month.

  • 7-day full migration, free Complimentary, full-service migration is included with all annual plans of 20k+ subscribers.

    Our team moves your lists, segments, and automations over within a week, at no cost to you.

  • Super easy learning curve

    Most teams send their first campaign within a day of switching over.

Switching from Klaviyo or Omnisend to Sender

More room to grow for free

Start with a store-sized free plan

Here's how Sender's free email marketing for Shopify stacks up against Klaviyo and Omnisend, two other Shopify email marketing apps. You get more emails and more room to grow before you're forced to upgrade.

Sender free plan compared to Klaviyo and Omnisend free plans
Sender Klaviyo Omnisend
Free subscribers 2,500 250 250
Monthly emails 15,000 500 500
Email automation Included Included Included
Transactional emails Included Not included Included
Landing page builder Included Not included Included
24/7 support Included Not included Not included

Outgrew free? Here’s what’s next

Premium features. Honest pricing.

The free plan won't fit a growing business forever. Here's how Sender’s Standard plan compares to Klaviyo and Omnisend once you're ready to upgrade.

Sender Standard plan compared to Klaviyo and Omnisend
Sender Klaviyo Omnisend
Starting price $9/mo $20/mo $16/mo
SMS marketing included Included Not included (paid add-on) Not included (Pro plan only)
Product recommendation blocks Included Included Not included ($5/mo add-on)
Landing page builder Included Not included Included
Automations Included Included Included

World-class support ready to help you anytime

24/7
email & live chat support
10 sec
average support response
99%
satisfaction rate

Let’s get you connected

Your store and Sender, better together

Three steps. One Shopify email marketing app. No developer required. This is Shopify integration setup for Sender, done once so every sale after it runs on its own.

  1. 1. Find Sender in the Shopify App Store

    Search for Sender Email Marketing & SMS in the Shopify App Store and install it.

  2. 2. Connect your Sender account

    After installation, Shopify sends you straight to Sender to complete the Shopify email marketing integration.

  3. 3. Enable the Shopify Theme App Extension

    Want embedded forms? Add Sender’s Embedded Form in your theme editor’s Apps section and paste in your form ID. The full setup guide walks you through.

You’re all set!

Now you can create and send your email campaigns and automations.

View the full Shopify setup guide
Shopify to Sender setup: install the app, connect your account, enable the embedded form
ChatGPT, Claude, and Cursor connected to Sender through the MCP server

Let ChatGPT, Claude, or Cursor handle your Sender busywork

Ask ChatGPT, Claude, or Cursor to pull your segments, draft a campaign, or check how a workflow’s doing, all without opening Sender yourself. That’s basically what our MCP Server is built for.

Learn about Sender MCP

Trusted by 180,000+ successful businesses worldwide

KC
5.0
Kátia C.

Satisfied with the tool

I use sender.net to attract customers and leads to my online store. Until today, I had not found an email marketing application that was so complete and easy to use. Especially if it's free.

I found Sender a more practical, functional tool with better benefits than Mailchimp.

MM
5.0
Mitchell M.

Immediate Support, Easy Onboarding!

Great support made my onboarding a breeze! Sender perfectly fits my needs and allows me to expand as needed.

Steven M.
5.0
Steven M.

Well-priced and feature-rich

- Fast to implement

- Feature-rich

- Fantastic (and fast!) support

DB
5.0
Daisy B.

100x better than Mailchimp and generous with the Free Forever plan

It’s everything Mailchimp was not:

- generous, easily accessible customer service

- generous features, even automation on the free plan

- easy to use drag-and-drop builder, much better than Mailchimp’s

JD
5.0
Joseph D.

I have tried other email marketing platforms, but I am staying with Sender!

I have tried email newsletters and campaign platforms that mostly give you nothing but lies in their free plans, but Sender practically gives you a premium experience even in the free plan. Talking of their detailed campaign analytics and their customer support is very responsive and patient too!

GP
4.5
Ganesh P.

Email marketing for every startup

Sender.net is very affordable and easy to use, the ability to customize email templates and analytics helps improve campaigns constantly and effectively. There are no restrictions on features such as drag-and-drop feature or pre-made templates or can able to upload HTML templates.

Ready to connect Sender to your Shopify store?

Start free with 2,500 subscribers and 15,000 emails a month, on Shopify email marketing software built to grow with your store. Upgrade whenever you decide it’s time.

Simple email builder illustration