Gamified lead generation? Now, that’s a game-changer

Spin-to-win popup consistently outperforms static email popup because they tap into visitors' natural anticipation of winning. The gamification mechanic creates engagement that traditional forms can't match – marketing data cited on this page shows spin-to-win formats can generate up to 30% more signups than standard popups.

An exit-intent popup appears when a visitor's cursor moves toward the browser bar, signaling they're about to leave. Displaying a prize wheel at that moment gives abandoning visitors a reason to stay without interrupting their earlier experience. It's one of the highest-converting trigger settings for this format.

In Sender, go to Forms, click "Create a new form," and select the Spin-to-win wheel type. Choose a template, then configure each wheel slice – label, prize, and win probability. The step-by-step spin-to-win setup guide covers building, customizing, and installing the popup.

Use exit-intent or scroll-depth triggers rather than displaying on page load, which can interrupt browsing. Make sure the wheel is mobile-responsive. Offer prizes with genuine value, set win probabilities at realistic rates, and connect the form to an email automation that sends the coupon code immediately after signup.

Spin-to-win popups are a popular ecommerce popup format – they work for percentage discounts, free shipping, bonus products, early sale access, and loyalty rewards. You can run them as seasonal campaigns, product launches, or year-round lead capture. From discount wheel popups to free-shipping campaigns, each wheel slice carries its own prize – so one popup can run multiple offer types at once.