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Articles by
Skirmantas Venckus

Skirmantas Venckus is an email marketing guru who leads marketing at Sender, bringing hands-on experience helping brands connect with customers. He deeply understands email marketing’s evolving role and is passionate about making it work smarter, not harder, for everyone.

Email Marketing Cost: Complete Budget Guide 2026

Email Marketing Strategies
Dec 12, 2025
37 min read

In this article, we’ll discuss ways to save money on your email marketing campaigns.

Best Time to Send Emails for Higher ROI 2026

Email Marketing Strategies
Dec 18, 2025
25 min read

So, how do you bulletproof your mass email marketing method so that your audience is hooked instantly and hits the CTA button?

Ecommerce Email Marketing: 14 Types That Convert (2025)

Email Marketing Strategies
Dec 05, 2025
29 min read

Learn how to leverage ecommerce email marketing for the best results and increased sales in this step-by-step guide.

Email Marketing Best Practices: 14 Proven Strategies for 2025

Email Marketing Strategies
Nov 28, 2025
40 min read

Let’s ditch the overwhelm and dive into the time-tested email marketing best practices that will have you rocking your campaigns in no time.

22 Email Campaign Types & Examples That Drive Results (2025)

Email Marketing Strategies
Nov 28, 2025
30 min read

Everything you always wanted to know about creating effective email marketing campaigns but were afraid to ask.

Gmail’s New Inbox Features Explained (What Email Marketers Should Do)

Email Marketing Strategies
Nov 13, 2025
6 min read

Gmail just dropped a bunch of new features, and if you’re in email marketing, you need to pay attention. We’re talking about a complete overhaul of how people see and manage their subscription emails, plus some major changes to the Promotions tab that could make or break your campaigns. Oh, and they’ve also retired the … Continue reading “Gmail’s New Inbox Features Explained (What Email Marketers Should Do)”

Top 16 AI Marketing Tools to Grow Your Business in 2025

Software Overviews
Oct 27, 2025
26 min read

Using AI marketing tools can help businesses save time and resources, improve their targeting and customer engagement, and ultimately increase revenue.

What is Email Advertising? Everything You Need to Know

Email Marketing Strategies
Dec 18, 2025
20 min read

40+ years on—with social media, pop-up ads, paid search, behavioral shopping, etc., all making headlines and fighting for dominance—no digital marketing tool has come close to the success of email ads.

15 Payment Successful SMS Message Examples

SMS Marketing
Aug 15, 2025
6 min read

Payment successful messages have become such an industry standard that when they don’t arrive, we feel left out. Everyone in every industry expects to receive some communication about successful payments. Usually, these ‘payment successful’ messages are sent through email. However, marketers and business people, in general, have been looking into SMS. ‘Payment successful’ SMS messages … Continue reading “15 Payment Successful SMS Message Examples”