Skirmantas Venckus is an email marketing guru who leads marketing at Sender, bringing hands-on experience helping brands connect with customers. He deeply understands email marketing’s evolving role and is passionate about making it work smarter, not harder, for everyone.
40+ years on—with social media, pop-up ads, paid search, behavioral shopping, etc., all making headlines and fighting for dominance—no digital marketing tool has come close to the success of email ads.
Payment successful messages have become such an industry standard that when they don’t arrive, we feel left out. Everyone in every industry expects to receive some communication about successful payments. Usually, these ‘payment successful’ messages are sent through email. However, marketers and business people, in general, have been looking into SMS. ‘Payment successful’ SMS messages …