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Articles by
Skirmantas Venckus
Skirmantas Venckus is an email marketing guru who leads marketing at Sender, bringing hands-on experience helping brands connect with customers. He deeply understands email marketing’s evolving role and is passionate about making it work smarter, not harder, for everyone.
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Gmail’s New Inbox Features Explained (What Email Marketers Should Do)

  • Email Marketing Strategies
  • 13/11/2025
  • 6 min read

Gmail just dropped a bunch of new features, and if you’re in email marketing, you need to pay attention. We’re talking about a complete overhaul of how people see and manage their subscription emails, plus some major changes to the Promotions tab that could make or break your campaigns.  Oh, and they’ve also retired the … Continue reading “Gmail’s New Inbox Features Explained (What Email Marketers Should Do)”

Best Time to Send Emails in 2025 (By Email Type)

  • Email Marketing Strategies
  • 11/11/2025
  • 19 min read

So, how do you bulletproof your mass email marketing method so that your audience is hooked instantly and hits the CTA button?

Top 16 AI Marketing Tools to Grow Your Business in 2025

  • Software Overviews
  • 27/10/2025
  • 26 min read

Using AI marketing tools can help businesses save time and resources, improve their targeting and customer engagement, and ultimately increase revenue.

What is Email Advertising? Everything You Need to Know

  • Email Marketing Strategies
  • 20/08/2025
  • 20 min read

40+ years on—with social media, pop-up ads, paid search, behavioral shopping, etc., all making headlines and fighting for dominance—no digital marketing tool has come close to the success of email ads.

15 Payment Successful SMS Message Examples

  • SMS Marketing
  • 15/08/2025
  • 6 min read

Payment successful messages have become such an industry standard that when they don’t arrive, we feel left out. Everyone in every industry expects to receive some communication about successful payments. Usually, these ‘payment successful’ messages are sent through email. However, marketers and business people, in general, have been looking into SMS. ‘Payment successful’ SMS messages … Continue reading “15 Payment Successful SMS Message Examples”

Email Capture: 10 Proven Strategies & 7 Best Tools (2025)

  • Email Marketing Strategies
  • 25/07/2025
  • 25 min read

Explore the delicate dance between engagement and irritation that can spell the difference between a delighted subscriber and a closed tab.

Email Marketing Cost: What to Expect in 2025

  • Email Marketing Strategies
  • 11/11/2025
  • 20 min read

In this article, we’ll discuss ways to save money on your email marketing campaigns.

11 Best Brevo Alternatives for Email Marketing (July 2025)

  • Alternative Solutions
  • 11/11/2025
  • 34 min read

In this post, let’s look at some strong Brevo alternatives and see which one you can use for your email marketing strategy.

Email Blast: What it Is and How to Do it Right in 2025

  • Email Marketing Strategies
  • 27/06/2025
  • 15 min read

What is an email blast? Learn the definition, tips and examples to inspire your own email blast campaigns.

Email Lead Generation: 12 Proven Strategies That Convert

  • Lead Generation
  • 11/11/2025
  • 16 min read

Curious to discover how to unleash the potential of your email marketing experience? Get ready to soak up wisdom from the experts’ playbook filled with top-notch practices.

14 Win-Back Email Examples That Actually Get Results

  • Email Marketing Strategies
  • 27/06/2025
  • 39 min read

Email marketing is one of the best strategies that help businesses win back customers.  Win-back email campaigns are designed to capture the attention of lost customers (or those who are on the verge of getting lost) and re-engage them with your brand. 

Email Deliverability Guide: Boost Inbox Rates (2025)

  • Email Marketing Strategies
  • 20/06/2025
  • 17 min read

Maximize your email marketing success with our guide on improving deliverability, ensuring your campaigns reach the inbox and avoid spam filters.

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