13 Best Landing Page Builders (Free & Paid Compared) 2026

If you’ve stumbled upon this blog post, you know how important landing pages are—they rock at promoting your products, attracting new customers, and growing your audience.

However, if you’re here, you also know that landing pages don’t appear out of thin air—you have to build them, and you need a good tool for that. 

Read on to learn about the top 13 landing page builders in the current market and how each can cater to your needs. But before we begin, let’s see what separates a good landing page tool from the best.

What is a Landing Page Builder?

A landing page builder is a solution designed to help you create high-converting landing pages that turn your target audience into leads in just a few minutes. They minimize the need for hiring designers and developers to design and launch web pages with the help of a no-code page builder. 

It’s your go-to tool for crafting persuasive pages that drive action, whether it’s signing up for a newsletter, downloading an ebook, or buying something.

Must-Have Features of Landing Page Builder

43% of people state that a dedicated landing page is highly effective in increasing conversion rates. So, deciding to build one, be it the first or the 100th, is better than a great idea. But how do you decide which is the best free landing page software for your business? 

Evaluate the best landing page tools and pick one that ticks off most of the list:

• Ease of use. An intuitive drag-and-drop builder with attractive customization options is definitely a green flag;
• Responsive templates. With up to 70% of web traffic coming from mobile devices, landing page optimization for the mobile users is a YES;
• Analytics and tracking. Aren’t you curious about how and what your website visitors are doing—and how effectively your pages generate leads?
• A/B testing. Learn which of your landing page qualities lies best in your site visitors’ hearts and use them to charm others;
• Integrations. Connection is key – ensure that the landing pages are easily integrated with popular content management systems (CMS) or website builders;
• Pricing. Allow yourself as much as you can, but you must set a limit.

Here’s a side-to-side comparison of all tools on the list:

Landing Page Builder	Best For	Starting Price	Free Landing Pages	Key Feature
Sender	SMBs needing email + landing pages in one	Free plan; paid tiers	Yes, with limits	Built-in email marketing automation
Wix	Beginners wanting all-in-one website tool	Free plan; paid tiers	Yes, with branding	Large modern template library
Unbounce	Marketers focused on conversions and A/B tests	Paid only; premium pricing	Trial only	Conversion tools and A/B testing
Elementor	WordPress users needing visual design control	Free plugin; Pro upgrade	Unlimited on your site	Advanced visual editor for WordPress
Leadpages	Marketers who run simple funnels	Paid only; entry tier	Trial only	Conversion-focused widgets and templates
Shogun	Ecommerce brands scaling product pages	Paid app; tiered pricing	Trial / limited	Powerful Shopify landing page builder
Dorik	Freelancers and small teams on budget	Free plan; paid tiers	Yes, limited	Simple no-code builder with clean layouts
HubSpot	Teams wanting CRM + marketing + pages	Free plan; paid tiers	Yes, limited	Native CRM + lead tracking
WordPress	Bloggers and brands wanting full sites	Free software; hosting needed	Unlimited on your hosting	Huge plugin/theme ecosystem
Brizy	Non-tech users who want simplicity	Free plan; paid tiers	Yes, limited	Very intuitive drag-and-drop builder
Webflow	Designers needing pixel-perfect control	Free to start; paid hosting	Yes, on Webflow domain	Visual builder with clean code export
Pagefly	Shopify stores needing custom pages	Paid app; tiered pricing	Trial / limited free tier	Deep Shopify integration

7 Best Paid Landing Page Builders

Now that you know what to look for, let’s explore the different options and find the best paid landing page builder for your business. 

1. Sender – The Best Affordable Landing Page Builder

Here’s the thing – most landing page builders force you to juggle multiple tools just to get a simple signup form working with your email list. Sender does things differently. It builds landing pages and handles email marketing in one platform, so everything works together from the start.

You know how frustrating it gets when you build a great landing page, but then spend hours trying to connect it to your email system? Sender skips that entirely. Their drag-and-drop builder gives you premade sections for everything you need – headers, features, CTAs, signup forms, pricing tables, and footers. Pick what you want, place it where you need it, and you’ve got a professional page that looks good on any device.

The real advantage shows up when someone fills out your form. Lead collection happens automatically as the system adds them as a subscriber, and your leads get nurtured while you focus on other work. Set up a welcome email sequence once, and it triggers automatically for every new subscriber. Your leads get nurtured while you focus on other work.

Sender also includes the practical stuff you need: SEO tools to help people find your pages, analytics to track what’s working, and integrations with Google Analytics, Facebook Ads, and other platforms you probably already use. Want countdown timers for urgency? They’re built in. YouTube videos, Google Maps, customer testimonials – everything’s there and it actually works without technical hassles.

Key Features

• Drag-and-drop builder with responsive design
• Premade sections (heroes, features, CTAs, forms, pricing, footers)
• Direct email campaign integration with automation
• Free HTTPS hosting with custom domain support (paid plans)
• Built-in SEO controls and analytics

Pros & Cons

Best For

Sender is best for growing businesses, ecommerce brands, and marketers who need unlimited landing pages, custom domains, and automated email workflows in one platform. It’s ideal for teams that want an affordable, scalable solution for lead generation, nurturing, and conversion without juggling multiple tools.

Pricing Plans

Start free with 1 landing page (includes Sender branding and subdomain hosting). When you need more, paid plans start at $7/month for unlimited landing pages, custom domain support, and no Sender branding.

See why businesses choose Sender:

2. Wix – Flexible Drag-and-Drop Landing Page Builder

If your business is smaller, Wix is perfect for covering your landing page needs. Wix has a robust feature set and a beginner-friendly interface to create effective landing pages.

There’s no such thing as too perfect, so Wix’s landing page builder offers a range of additional functionalities to enhance your landing pages. Take advantage of customizable forms and surveys to capture leads.

Forget that data synchronization was ever complicated with seamless popular marketing tools, and get your landing page(s) in the spotlight with built-in SEO tools. Finally, make the world share your landing page for you with social media integration.

Key Features

• Mobile landing page editor; 
• Entrance animations; 
• 900+ landing page templates; 
• Customizable color and text themes; 
• Image filters and custom fonts. 

Pros & Cons

Best For

Wix is best for small businesses, entrepreneurs, and creatives who want an easy, visual way to build polished landing pages without technical skills. Its large template library, mobile editor, and built-in marketing tools make it ideal for users who prioritize design flexibility and a smooth, beginner-friendly experience.

Pricing Plans

• No free plan or trial period, but there’s a 14-day money-back guarantee. Paid plans start at $17/month for one website.

---

3. Unbounce – Advanced A/B Testing for Higher Conversions

Unbounce promises to help you with Conversion Rate Optimization (CRO). Its powerful features are designed specifically for creating standalone landing pages. 

Building a Unbounce landing page is smooth sailing thanks to a human-friendly interface and various conversion optimization options.

Unbounce also provides lead generation tools like customizable lead capture forms and for capturing & managing leads for nurturing campaigns. This dedicated landing page builder also offers integrations with popular third-party tools.

Key Features

• Drag-and-drop elements with 101 templates; 
• Questionnaire-based smart builder; 
• Built-in AI writer; 
• Popups and sticky bars; 
• Behavioral targeting. 

Pros & Cons

Best For

Unbounce is best for marketers, agencies, and conversion-focused teams who need advanced A/B testing, dynamic text replacement, and highly optimized landing pages. Its powerful CRO tools and flexible builder make it ideal for users prioritizing experimentation, personalization, and maximizing campaign performance at scale.

Pricing Plans

Unbounce has a 14-day free trial but no free plan. Paid plans start at $74/month and come with unlimited landing pages.

---

4. Elementor – Powerful WordPress Landing Page Plugin 

Elementor offers an endless library of free templates that you can use to create landing pages quickly. So, you don’t waste time, even if you’re not a designer. 

What is the best way to describe Elementor’s landing page builder? Unboring. It offers exciting design options like typography settings, color customization, animation effects, and background overlays—everything to catch and keep your site visitors’ attention. 

Moreover, you can edit and preview your masterpiece in real time as Elementor adopts a “What You See Is What You Get” (WYSIWYG) editing approach. This way, you’ll be sure that the changes look as you imagined.

Key Features

• Readymade product pages, popups, blocks, etc. 
• Drag-and-drop builder; 
• Custom animations; 
• Motion effects for texts and elements; 
• Third-party add-ons and integrations.  

Pros & Cons

Best For

Elementor is best for WordPress users, designers, and marketers who want visually rich, fully customizable landing pages without coding. Its massive template library, real-time editing, and advanced design controls make it ideal for anyone who values creative flexibility and wants pixel-perfect pages built quickly and intuitively.

Pricing Plans

Free WordPress plugin with limited features and functionality. Paid Elementor plans start at $6/month for one website, including the landing page builder.

---

5. Leadpages – Best for Selling Products on Landing Pages

If you want to sell products through your landing page, Leadpages is a great solution. Using its native features, you can build beautiful landing pages that showcase your products.

Leadpages understands well the goal behind landing pages – boosting conversions. And the means to reach it. That’s why it offers several conversion tools to help you capture leads, drive conversions, and increase engagement: countdown timers, popup forms, alert bars, exit intent popups, and more.

In case you get lost among all the beautiful features and create ten landing pages too many, you can also A/B test to pick out the best-performing one. Launch landing pages and once that’s done, follow its success with built-in analytics and insights. See how it’s doing in conversion, traffic, and engagement areas.

Key Features

• Drag-and-drop builder with templates; 
• Page builder wizard; 
• Popups & floating bar designer; 
• A/B testing tools; 
• Conversion optimization feature. 

Pros & Cons

Best For

Leadpages is best for entrepreneurs, small businesses, and marketers who want to build conversion-focused landing pages that directly support sales. Its built-in commerce tools, popups, timers, and A/B testing make it ideal for users prioritizing lead generation, product promotion, and high-performing marketing campaigns without relying on developers.

Pricing Plans

A 14-day trial is available and comes with unlimited landing pages. Paid plans start at $37/month for five landing pages.

---

6. Shogun – Shopify & Ecommerce Landing Page Platform 

Shogun, not to be mistaken with the award-winning TV series, is specifically tailored to agencies’ needs, offering a range of powerful features that enhance lead generation and drive conversions. 

Facilitate your life and use Shogun for seamless integration with popular marketing and ecommerce tools, such as Shopify. You can sync product data instantly, trigger automated campaigns through platforms like Klaviyo and Sender, build landing pages tied to specific funnels, and connect analytics tools for granular performance tracking.

Shogun’s white-labeling options also allow you to make your logo bigger and brighter. Using its Custom Element for HTML/CSS edits, you can override your header styling, enlarge the logo or make it shinier. 

You can also build fully custom, unbranded sections—like a bespoke header or footer—so your logo pops out prominently across every page.

Key Features

• Native Shopify integration with drag-and-drop; 
• AI copywriting tool; 
• SEO optimization features; 
• In-built conversion optimization tools
• Custom elements builder. 

Pros & Cons

Best For

Shogun is best for digital marketing agencies, Shopify merchants, and ecommerce teams that need advanced customization and split testing. Its drag-and-drop builder, client collaboration features, and conversion-focused tools make it ideal for creating high-performance landing pages tailored to complex ecommerce workflows.

Pricing Plans

A 10-day free trial is available with limited capabilities. Paid plans start at $39/month and come with 25 landing pages.

---

7. Dorik – AI-Powered Landing Page Generator

If you’re struggling with the traditional method of creating landing pages, Dorik’s AI-powered website builder is the best solution.

With text prompts, you can create custom landing pages and their feel using its library of premade blocks and elements. It takes some time to get the hang of it—like with most AI tools—but the landing page builder packed with AI-powered features is honestly pretty impressive. It guides you through each step, generates clean layouts without overwhelming you, and makes edits easy to apply with the drag-and-drop builder. 

Besides, the built-in SEO tools will help your landing pages perform better on SERPs. Dorik also integrates seamlessly with various marketing, analytics, sales, and payment platforms.

Key Features

• AI design and copy builder; 
• Free landing page design blocks; 
• Drag-and-drop placements; 
• In-built image editor; 
• Large template library. 

Pros & Cons

Best For

Dorik is best for entrepreneurs, freelancers, and small businesses that want to build landing pages quickly using AI-generated layouts and copy. Its intuitive interface, premade blocks, and built-in SEO tools make it ideal for users who want fast creation, simple customization, and a lightweight builder without technical complexity.

Pricing Plans

Free plan available with limited capabilities. Paid plan starts at $10/month and comes with 25 landing pages.

6 Best Free Landing Page Builders

Now that we’ve covered the best paid landing page builders, it’s time to look at the top freemium options available. Free landing page builders in this economy? Surprisingly—yes. And some of them are strong enough to compete with paid platforms, too.

1. Sender – Best Free Option with Email Marketing Built-In

If you’re worried that you’re seeing doubles, there’s nothing to worry about—it’s just that this marketing platform is equally good on both fronts. That said, Sender stands out by combining a free landing page builder with powerful built-in email marketing—something most competitors reserve for paid plans. 

Its drag-and-drop editor includes premade blocks for call-to-actions, forms, pricing sections, and testimonials, making it easy to create responsive landing pages without technical skills. Every signup automatically syncs with your email list, enabling instant automation and lead nurturing from day one.

Key Features

• Drag-and-drop landing page creator
• Mobile-responsive templates
• Built-in email marketing & automations
• SEO tools and analytics included

Pros & Cons

Best For 

Sender is ideal for small businesses, creators, ecommerce shops, and service professionals who want an easy way to build landing pages and automate email marketing in one platform. It’s especially useful for marketers who value affordability, simplicity, and quick lead-generation workflows.

Pricing Plans

Start with Sender’s generous free plan that comes with 1 landing page and subdomain hosting. Paid plans begin at $7/month for unlimited landing pages, custom domains, and no Sender branding.

---

2. HubSpot – 20 Free Landing Pages with Built-In CRM

HubSpot offers one of the most generous free landing page builders available, giving users up to 20 landing pages plus access to its powerful CRM at no cost. The flipside of this deal is that it’s only a free trial, not a full-on free plan.

Its drag-and-drop editor makes it simple to create polished, professional pages, while CRM integration ensures every lead is automatically tracked, segmented, and ready for nurturing. For businesses looking to centralize marketing and sales, HubSpot’s free tools create a strong foundation.

Key Features

• Drag-and-drop landing page builder
• 20 free landing pages
• Built-in CRM & lead tracking
• Personalization options
• A/B testing (on paid plans)

Pros & Cons

Best For

Growing businesses and marketers who want free landing pages paired with a robust CRM for tracking leads, storing customer data, and managing follow-ups in one place.

Pricing Plans

The landing page builder and CRM are included in HubSpot’s 14-day free trial. Paid plans start at $11/month and unlock additional customization, A/B testing, and automation features.

---

3. WordPress – Unlimited Free Landing Pages for Your Website

WordPress is one of the most popular website builders you can use to create landing pages for free. In fact, it powers 40% of websites globally. So, if you’re looking for something reliable, it should be on your radar. 

It has a built-in visual editor to help you set up marketing landing pages quickly. Ready-to-use blocks allow you to insert text, images, videos, and other elements with ease. You can also see changes in real-time, saving you a lot of time. 

Plus, it offers amazing customization options with a large plugin and theme library to make landing pages with different interactive elements. 

The best part? You don’t need to be a tech expert to create lead generation landing pages that attract and convert visitors. With WordPress, you can ensure that your website works for you, and not the other way round.

Key Features

• Block-layout based builder; 
• Ready-to-use design blocks and templates; 
• Reliable SEO features; 
• Plugin library for extensive customization; 
• No external dependencies.

Pros & Cons

Best For

WordPress is best for bloggers, small businesses, and creators who want full control over their landing pages without paying for a dedicated builder. It’s ideal for anyone who prefers flexibility, unlimited customization, and access to thousands of themes and plugins to extend functionality as their site grows.

Pricing Plans

A free online landing page maker is available for unlimited landing pages and websites. To start with WordPress landing pages, you need your own hosting and a WordPress free account. 

---

4. Brizy – Forever Free Plan with 500+ Design Blocks

Brizy has an exceptional drag-and-drop builder that makes the landing page creation experience delightful. Its real-time editing capabilities are better than many drag-and-drop builders for creating dynamic sales landing pages. 

Brizy also thought about how to enhance your landing page design and experience. It supports personalized landing pages with dynamic content that are perfect to generate qualified leads. Plus, seamless integrations with third-party tools like Google Analytics make measuring the impact of your pages a breeze, or should we say, a Brizy.

Key Features

• Drag-and-drop builder; 
• In-line landing page editor; 
• 500+ premade design blocks; 
• Behavioral & conditional display features; 
• Form builder. 

Pros & Cons

Best For 

Brizy is best for creators, freelancers, and small businesses that want a fast, intuitive way to build modern-looking landing pages without technical skills. Its real-time drag-and-drop editing and large library of premade blocks make it ideal for anyone who values simplicity, speed, and highly visual page creation.

Pricing Plans

Forever free plan with feature limitations and 1 landing page is available. Paid plans start at $19/month and come with 10+ landing pages.

---

5. Webflow – Free Landing Pages for Designers

Webflow is a leading choice for creators who don’t want to be bothered with code but want a completely customizable landing page. 

Webflow makes it easy for you to bring your idea to life and showcase your work without getting into technicalities. It also offers ecommerce features to help you set up an online store, manage inventory, and process payments directly through the landing page. 

Other advanced features include integrations with popular tools and platforms, such as analytics, marketing automation, and customer relationship management (CRM) systems. So, you can optimize landing pages, nurture new subscribers, and track your progress.

Key Features

• Live drag-and-drop prototyping tool; 
• Secured hosting platform; 
• SEO & content management features; 
• Logic-based automations/flows; 
• App/plugin store for extending functionality

Pros & Cons

Best For

Webflow is best for designers, creators, and brands that want full creative freedom without coding. Its built-in features, including visual editor, CMS and advanced interactions, make it ideal for building highly effective landing pages. It suits users who value design precision, scalability, and built-in hosting for fast, reliable performance.

Pricing Plans

Free landing page builder for up to two pages with basic features. Paid plans start at $14/month for up to 150 pages. 

---

6. Pagefly – Free Shopify Landing Page Builder 

Last but not least, Pagefly, which boasts a landing page builder with a comprehensive set of features that allows you to design visually captivating landing pages for free. 

Pagefly offers additional features to make your landing page fly to unseen horizons. We’re talking about SEO-friendly settings to improve your landing page’s visibility in search engines and detailed analytics for counting the fruits of your digital marketing efforts.

If you’re not alone in all this, you might call yourself double lucky, as Pagefly also allows smooth collaboration. Share your designs, gather feedback, and easily collaborate in real time.

Key Features

• 100+ conversion-optimized templates; 
• Global predefined styling elements; 
• Reusable page sections; 
• Interaction and animation builder; 
• Integrations with marketing & CRM tools.

Pros & Cons

Best For

Pagefly is best for Shopify merchants, ecommerce brands, and teams that want to create high-converting landing pages without relying on developers. Its extensive template library, customization options, and collaboration tools make it ideal for stores focused on optimizing conversions, building product pages, and running targeted campaigns.

Pricing Plans

Free plan is available and comes with one published page/section. Paid plans start at $18/month.

Tips for Selecting the Right Landing Page Builder

Done scrolling through the best landing page builder options in the market? Now, let’s quickly glance at the most important things to remember while picking a landing page builder: 

• Template variety. Choose a platform with a large library of professionally designed templates that fit your requirements and design preferences; 
• Mobile responsiveness. Select a landing page builder with the ability to build landing pages that look and work well on tabs, smartphones, and desktops; 
• Conversion optimization. Shortlist solutions that offer features like split testing, analytics dashboards, and heatmaps for conversion optimization; 
• Customization options. Look for flexibility and the ability to adjust colors, fonts, and layouts and add custom CSS to align with your brand identity; 
• SEO-friendliness. Ensure the builder supports search engine optimization by editing meta tags URLs, and integrating with SEO tools; 
• Loading speed. Choose a builder that creates pages with fast loading times to prevent visitor frustration and improve the overall user experience; 
• Customer support. Check the level of customer support provided, including availability (24/7 support is ideal), responsiveness, and support channels (live chat, email, phone); 
• Cost and scalability. Compare pricing tiers, subscription models, and scalability options (like the ability to create multiple landing pages) to ensure the builder fits your current and future needs.

Landing Page Builders FAQs 

Can I build a landing page for free?

Yes, you can build a landing page without paying, as many of the landing page builders listed above offer free trials or free plans with enough features to create a decent page. If you’re searching for a free landing page creator and you’re new to this, we suggest starting out with WordPress websites.

Do I need coding skills to use a landing page builder?

No, coding skills are definitely not necessary to make use of landing page builders. Most built-in landing page builders—at least the ones you find on this list—are optimized to serve both non-tech marketers and those who understand HTML. 

What’s the difference between a website builder and a landing page builder?

A website builder creates multi-page sites with navigation, blogs, and full site structure. Meanwhile, a landing page builder creates single, conversion-focused pages—usually for signups, downloads, or promotions. 

Can landing page builders integrate with my email marketing software?

Yes, most landing page builders connect directly to popular email marketing tools so new leads flow automatically into your lists. Integrations support tags, segments, and automated sequences. All of these things make it easy to trigger follow-ups the moment someone submits a form.

How much does a landing page builder cost?

Landing page builders range from free (WordPress, Brizy, Sender) to $8–$20/month for entry-level paid plans, and $37–$74+/month for advanced platforms like Leadpages or Unbounce. Costs vary based on features like A/B testing, templates, analytics, custom domains, and integrations.

Also read: 

• 12 High Converting Landing Pages Examples & How to Build One
• Landing Page Best Practices to Follow in 2025 
• 17 Landing Page Optimization Best Practices for Better Conversions