Sender logo
  • Log in
  • Start With Free Plan
    Grow your business, not your expenses
    Turn curious visitors into devoted fans and drive more sales – no cost to get started!
    • Free Forever plan for 2,500 subscribers and up to 15,000 emails/month
    • Free & responsive email templates library
    • Free popups & forms
    • Intuitive drag-and-drop email builder
    • Unlimited automation and segmentation
    • Premade automation workflows
Start free
Menu
Sender > Marketing automation
Join over 180,000 companies using Sender
Turn leads into paying customers
Don't let your subscribers' list collect dust. Ignite your email and SMS automation and watch them convert. Marketing automation works wonders, and we're here to prove it.
14.5%*

Increase in
sales productivity

12.2%*

Reduction in
marketing overhead

36%*

Increase in
customer engagement

Email automation

Unlock the secret to email marketing success

Engage your customers with amazing automated email campaigns and get better results while doing less work.
unlock-the-secret-to-email
Trigger-based automated workflows
Trigger-based automated workflows
Segmentation & personalization
Segmentation & personalization
Drag-and-drop email builder
Drag-and-drop email builder
Start Email Automation Today
unlock-the-secret-to-email
Text message automation

Text your way to higher conversions

75%* of customers want to receive promotions via SMS. It's a great reason to spread those texts.
text-your-way-to-higher
Trigger-based workflows builder
Trigger-based workflows builder
Toll-free number
Toll-free number
Omnichannel marketing capabilities
Omnichannel marketing capabilities
Leverage Text Message Automation
text-your-way-to-higher
Money
Money

Time is money — save both

Focus on what matters more and let us handle the rest. With Sender's email and text message automation tool, you can revamp your marketing campaigns and save valuable time. It's how you get things done and grow your business.
Start With Free Plan

No Credit Card Required. Cancel Anytime.

Omnichannel automation from
one dashboard

Create, schedule, and analyze your automated campaigns and see your sales grow. Say goodbye to wasted time with email and SMS marketing automation.

Welcome workflows
Welcome workflows
Start nurturing your new subscribers with automated welcome messages.
Cart
Abandoned cart recovery
Get a cart recovery conversion rate of more than 10%*.
Communication
Feedback gathering
Collect the feedback from customers after purchase automatically.
Drag & Drop
Transform your marketing on autopilot
Reach your target audience with the right message at the right time. It's that simple.
Winback campaigns
Winback campaigns
Win your old customers back with effective automated campaigns.
Nurturing sequences
Nurturing sequences
Continue nurturing your email list with various personalized workflows.
Anniversary wishes
Anniversary wishes
Send perfectly-timed messages for special occasions.
Drag & Drop
Transform your marketing on autopilot
Reach your target audience with the right message at the right time. It's that simple.

Marketing automation for everyone

No matter who you are and what you do, email and text message automation will help you get the best results fast and effortlessly.
Ecommerce businesses

Ecommerce businesses

Increase sales by recovering abandoned carts, sending promotional, winback emails, and more!

B2B businesses

B2B businesses

Gather leads with popups and nurture them into paying customers with hassle-free marketing automation.

Startups

Startups

Grow your business fast and efficiently by maximizing engaging and retaining customers.

SaaS businesses

SaaS businesses

Increase engagement and conversions by automating user onboarding, sending targeted campaigns, and more.

Agencies

Agencies

Unlock the power of adcanced marketing automation features to drive success for your clients.

Restaurants

Restaurants

Automate reservation reminders, promote your special offers and retain customer loyalty with marketing automation.

Real Estate

Real Estate

Provide personalized communication, automate follow-up emails, and generate leads.

Nonprofits

Nonprofits

Retain and nurture your list by sending personalized messages, event reminders, and other targeted communication.

Financial services

Financial services

Automate appointment reminders, nurture leads, and send personalized messages to the right audience.

Compare plans and features

Choose the right plan for your business. Whether you're just starting out, or looking for advanced features, there's a plan for you.

Plan Volumes & Support
FeatureFreeStandardProfessionalEnterprise
Emails per month15 00012x subscribers24x subscribersUnlimited emails
Daily email limitsNo limitsNo limitsNo limitsNo limits
Free SMS creditsFree credits equal to your monthly subscription feeNoNoYesYes
Role-based seats1310Unlimited
Support24/7 Email & Live Chat24/7 Email & Live ChatPriority 24/7 Email & Live ChatPhone & Priority 24/7 Email & Live Chat
Email & SMS Automation
FeatureFreeStandardProfessionalEnterprise
Email AutomationYesYesYesYes
SMS AutomationNoNoYesYes
Pre-Built WorkflowsYesYesYesYes
Custom WorkflowsYesYesYesYes
Triggers & Automation StepsUnlimitedUnlimitedUnlimitedUnlimited
Automation SplitsYesYesYesYes
Custom Trigger AutomationsYesYesYesYes
Auto Resend to Non-OpenersNoYesYesYes
Dynamic ContentIncludes blocks like Abandoned Cart, Billing Info, Order Summary, and more.YesYesYesYes
Drip BuilderYesYesYesYes
Branching LogicYesYesYesYes
Email Engagement TriggersOpened, not opened, clicked link, added to segment and etc.YesYesYesYes
Automation Triggers
FeatureFreeStandardProfessionalEnterprise
A Date TriggerYesYesYesYes
Anniversary of a DateYesYesYesYes
Subscriber Joins a GroupYesYesYesYes
Subscriber Removed From GroupYesYesYesYes
Subscriber UnsubscribedYesYesYesYes
Subscriber Field UpdatedYesYesYesYes
A Link Is ClickedYesYesYesYes
Campaign Activity TriggerYesYesYesYes
Workflow Email ActivityYesYesYesYes
Workflow SMS ActivityYesYesYesYes
A Cart Is AbandonedYesYesYesYes
A Product Is PurchasedYesYesYesYes
An Order Is FulfilledYesYesYesYes
Automation Type
FeatureFreeStandardProfessionalEnterprise
Send An EmailYesYesYesYes
Send An SMSYesYesYesYes
Move Subscriber To GroupYesYesYesYes
Copy Subscriber To GroupYesYesYesYes
Remove From GroupYesYesYesYes
Mark As UnsubscribedYesYesYesYes
Update Custom FieldYesYesYesYes
Remove Custom FieldYesYesYesYes
Send WebhookYesYesYesYes
Notify MeYesYesYesYes
Condition Type
FeatureFreeStandardProfessionalEnterprise
Subscriber DetailsYesYesYesYes
Subscriber StatusYesYesYesYes
Campaign ActivityYesYesYesYes
Workflow Email ActivityYesYesYesYes
Workflow SMS ActivityYesYesYesYes
Group MembershipYesYesYesYes
Delays & Timing
FeatureFreeStandardProfessionalEnterprise
Time Delay (Minutes/Hours/Days)YesYesYesYes
Specific Date & TimeYesYesYesYes
Custom Date Field DelayYesYesYesYes
Resume On Selected WeekdaysYesYesYesYes
Resume At Specific Time (AM/PM)YesYesYesYes
Advanced Delay ControlsYesYesYesYes
Workflow Logic
FeatureFreeStandardProfessionalEnterprise
Branching (Yes/No Paths)YesYesYesYes
Multi-Path WorkflowsYesYesYesYes
A/B Split Inside WorkflowYesYesYesYes
Re-Entry Rules (Once or Re-entry Allowed)YesYesYesYes
Re-Entry Throttling (No more often than X hours/days)YesYesYesYes
Unlimited Workflow StepsYesYesYesYes
SMS Automation
FeatureFreeStandardProfessionalEnterprise
Send SMS in workflowsYesYesYesYes
SMS personalizationYesYesYesYes
Automatic link shorteningYesYesYesYes
Auto opt-out instructionsYesYesYesYes
Insert organization nameYesYesYesYes
SMS test sendingYesYesYesYes
Ecommerce
FeatureFreeStandardProfessionalEnterprise
Abandoned Cart TriggerYesYesYesYes
Product Purchased TriggerYesYesYesYes
Order Fulfilled TriggerYesYesYesYes
Ecommerce SegmentsVIP, Repeat, Inactive, etc.YesYesYesYes
Product-Level Dynamic ContentYesYesYesYes
Traffic & Reach DashboardEmails sent, delivered, opens, clicks, bounce/complaint trendsYesYesYesYes
Subscriber Growth AnalyticsYesYesYesYes
Marketing Calendar AnalyticsYesYesYesYes
Advanced Engagement ReportingOpens, clicks, bounces, spam stats, unsubscribe statsYesYesYesYes
Total Revenue From SenderNoNoYesYes
Total Store RevenueNoNoYesYes
Sender-Attributed OrdersNoNoYesYes
Sender-Attributed Revenue (Email + SMS + Automations)NoNoYesYes
Revenue Per RecipientNoNoYesYes
Revenue Breakdown By Channel (Email, SMS, Automation)NoNoYesYes
Sales Performance DashboardDaily/weekly/monthly view, chartsNoNoYesYes
Compare PeriodsTime comparisonNoNoYesYes
Best-Performing Campaigns By RevenueNoNoYesYes
Best-Performing Automations By RevenueNoNoYesYes
Order ReportingOrders count, revenue per order, sender-driven ordersNoNoYesYes
ROI ReportingNoNoYesYes
SaaS
FeatureFreeStandardProfessionalEnterprise
Trigger Workflows From API EventsYesYesYesYes
Trigger When an Account Is Created (Signup)YesYesYesYes
Trigger Onboarding SequencesYesYesYesYes
User Inactivity Triggers (7 Days No Activity, 30 Days No Login)YesYesYesYes
Trigger Based On Custom Fields (Plan Type, Trial Status, Usage Data)YesYesYesYes
Trial Expiration EmailsYesYesYesYes
Subscription Renewal RemindersYesYesYesYes
Payment Failure AlertsYesYesYesYes
Churn Save Automations (Account Canceled)YesYesYesYes
Cross-Sell / Upsell FlowsYesYesYesYes
Milestone / Usage-Based MessagingYesYesYesYes
Product Onboarding Progress SegmentationYesYesYesYes
Campaign Performance ReportingYesYesYesYes
Automation Performance ReportingYesYesYesYes
Traffic & Reach StatsYesYesYesYes
Subscriber Growth AnalyticsYesYesYesYes
Deliverability AnalyticsYesYesYesYes
Calendar-Based ReportingYesYesYesYes
New Account Signups TrackingYesYesYesYes
Onboarding Email Performance (per step)YesYesYesYes
Activation Funnel Drop-Off (segment-based)YesYesYesYes
Time-To-Activation (via date fields)YesYesYesYes
Feature Adoption Tracking (API events → custom fields)YesYesYesYes
Inactive Users (7/14/30 Days)YesYesYesYes
Active vs Inactive SegmentationYesYesYesYes
Feature-Usage SegmentationYesYesYesYes
Milestone Events Reporting (via API)YesYesYesYes
Lifecycle Message EngagementYesYesYesYes
Churned User Tracking (via status/events)YesYesYesYes
Churn Reasons (custom fields)YesYesYesYes
Reactivated UsersYesYesYesYes
Trial → Paid Conversion ReportingYesYesYesYes
Plan Upgrade/Downgrade TrackingYesYesYesYes
Upsell Sequence PerformanceYesYesYesYes
Creators
FeatureFreeStandardProfessionalEnterprise
Newsletter Signup TriggerYesYesYesYes
Lead Magnet Delivery TriggerYesYesYesYes
Link-click Based SegmentationYesYesYesYes
Interest Tags (Topics/Genres)YesYesYesYes
Creator Segments (Engaged, Unengaged, Superfans)YesYesYesYes
Content Drip Automation (Welcome/Nurture)YesYesYesYes
Audience Interest PersonalizationYesYesYesYes
Dynamic Content BlocksYesYesYesYes
Traffic & Reach DashboardYesYesYesYes
Subscriber Growth AnalyticsYesYesYesYes
Marketing Calendar AnalyticsYesYesYesYes
Advanced Engagement Reporting (opens, clicks by content type)YesYesYesYes
Best-performing NewslettersYesYesYesYes
Link Click Performance (by link or block)YesYesYesYes
Engagement Score / Heat SegmentsYesYesYesYes
Unengaged User ReportingYesYesYesYes
Local Services
FeatureFreeStandardProfessionalEnterprise
Appointment Reminder Trigger (via date field)YesYesYesYes
Missed Appointment Follow-upYesYesYesYes
Review Request WorkflowYesYesYesYes
Visit-Based SegmentsNew, Returning, LapsedYesYesYesYes
Service Type Segmentse.g., Haircut, Dental, TrainingYesYesYesYes
Birthday / Anniversary AutomationsYesYesYesYes
Local NPS / Feedback RequestYesYesYesYes
Appointment Engagement (email/SMS performance)YesYesYesYes
Customer Visit Segmentation (new vs returning)YesYesYesYes
Traffic & Reach DashboardYesYesYesYes
Review Request PerformanceYesYesYesYes
Re-engagement Success MetricsYesYesYesYes
Agencies & Freelancers
FeatureFreeStandardProfessionalEnterprise
Lead Capture TriggerYesYesYesYes
Lead Qualification AutomationYesYesYesYes
Service Proposal Follow-upYesYesYesYes
Client Segments (new, active, past clients)YesYesYesYes
Project Milestone NotificationsYesYesYesYes
Contract Renewal RemindersYesYesYesYes
Upsell/Cross-sell SequencesYesYesYesYes
Lead → Client Conversion ReportingYesYesYesYes
Campaign PerformanceYesYesYesYes
Client Retention ReportingYesYesYesYes
Project Status Notification PerformanceYesYesYesYes
Re-engagement ReportingYesYesYesYes
Courses
FeatureFreeStandardProfessionalEnterprise
Course Enrollment TriggerYesYesYesYes
Lesson Drip SequenceYesYesYesYes
Webinar Registration / ReminderYesYesYesYes
Student Segments (active, dropped, completed)YesYesYesYes
Progress Tracking (via custom fields / API)YesYesYesYes
Trial Class → Paid Conversion FlowYesYesYesYes
Certification / Completion TriggersYesYesYesYes
Student Engagement AnalyticsYesYesYesYes
Webinar Performance ReportingYesYesYesYes
Student Growth StatisticsYesYesYesYes
Drip Sequence PerformanceYesYesYesYes
Completion Rate Reporting (via segments)YesYesYesYes
Nonprofit & NGO
FeatureFreeStandardProfessionalEnterprise
Welcome SequencesYesYesYesYes
Recurring Donation ReminderYesYesYesYes
Volunteer Segments (active, new, inactive)YesYesYesYes
Event Registration → Reminder → Follow-upYesYesYesYes
Lifecycle AutomationsYesYesYesYes
Donation Thank-you SequencesYesYesYesYes
Donor Engagement ReportingYesYesYesYes
Volunteer Activity ReportingYesYesYesYes
Event Performance StatsYesYesYesYes
Recurring Donation Retention (via segments)YesYesYesYes
Campaign PerformanceYesYesYesYes
B2B
FeatureFreeStandardProfessionalEnterprise
Lead Capture Trigger (form/API)YesYesYesYes
Lead → MQL → SQL SegmentsYesYesYesYes
Sales Follow-up SequencesYesYesYesYes
Interest-based SegmentationYesYesYesYes
Account-based MessagingYesYesYesYes
Proposal Reminder / Deadline Follow-upYesYesYesYes
Lead Quality Reporting (via segments)YesYesYesYes
Sales Funnel Progress ReportingYesYesYesYes
Re-engagement ReportingYesYesYesYes
Traffic & Reach DashboardYesYesYesYes
Campaign PerformanceYesYesYesYes
Simple email marketing with affordable pricing
  • Premium features included
  • No hidden costs or usage limits
  • Scale from startup to enterprise
Start With Free Plan Compare Plans
Join over 180,000 companies using Sender
Simple email builder illustration