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Save your time and energy — effortlessly create high-converting automated workflows that skyrocket your sales and engage your prospects.
Automated marketing emails is the process of setting up emails on autopilot using an email marketing automation tool so that you always convey the right message to the right people on your list at the right time.
With email automation, you automate email sending of a single email message or an email series in a timed (predefined delay, specific date, anniversary) or triggered (based on customer actions like purchasing a product or clicking a link in the email) fashion.
In contrast, an email broadcast involves manually sending emails to an entire list or segment of subscribers.
Email automation is easy to follow once you understand how it operates. Here’s a simplified explanation:
Component 1: Leads.
On your landing page, a website visitor fills up your popup or form to gain access to your lead magnet (an item of value that you give away for free or at a low cost in exchange for their email address).
Component 2: Segmentation.
Automatically add all incoming emails to different segments based on interests, behaviors, etc.
Component 3: Email Campaign.
Design an email campaign with the emails you wish to send to different segments of users. These could be single email campaigns, such as promotional messages, or multi-email sequences based on what you are trying to do.
Component 4: Triggers.
Using the automation module contained inside most email automation tools, set up delays or conditions that will cause your email campaigns to fire and trigger emails to be sent automatically.
E.g., when someone purchases a product, a ‘thank you’ email with the invoice, followed by a simple upsell sequence.
When someone adds a product to their carts but cannot check out for some reason, woo them with an email + SMS sequence and a special discount code to encourage them to complete their purchase.
Component 5: Reports.
Stay on top of your automated email campaigns by constantly checking what’s working, and what needs to go.
From ecommerce to service-based startups, businesses in nearly every niche and industry can benefit from. The following are just a few of the benefits of email automation:
All in all, email marketing automation helps you scale your business effectively and without the need for additional capital investment or recurring expenses.
Sending emails automatically is the process of staying in constant touch with both potential and existing customers using relevant, personalized, and timely emails, aka targeted email campaigns.
Marketing automation generally refers to the automation of any type of repetitive or cumbersome marketing tasks or activities.
Sending automated emails, on the other hand, is an extension of this idea where we aim to automate the sending and replies to emails. As such, it is a type of marketing automation.
However, marketing automation covers a whole lot more than just email automation. It covers the entire lifecycle of a prospect’s journey with your business across different channels, including search engines and social media, and as such, it’s more complex to implement and monitor.
With the right email service provider, setting up automation for your email marketing strategy can be not only easy, but also fun. Here are some steps to help you start sending automatic emails:
STEP 1: Map Your Buyer Journey.
Identify the various touchpoints that emails and SMS need to go out.
E.g., after purchase, following signup to your email newsletter, or upon cart abandonment.
STEP 2: Choose The Right Email Marketing Automation Tools.
Choose an email marketing tool that fits your business requirements and marketing efforts, including daily ease of use, features, and affordability.
STEP 3: Compose Your High-Converting Email Sequence.
Unless you are doing a one-off promotion, it is best to design an email sequence where every email builds upon the one before. Pay special attention to the subject lines, preview text, creatives, and call-to-action (CTA).
STEP 4: Design Your Email Campaign.
Set up your email campaigns for your segments with the right schedule inside your email marketing program.
STEP 5: Setup Triggers.
Using the step-by-step email automation builder, arrange your emails sequentially and choose the right triggers to fire them.
STEP 6: Monitor Email Marketing Campaign Performance.
Analyze your data for insights on improvement markers. It is crucial to test everything out and stick to more of what’s working in email marketing automation.