12 Best Mailchimp Alternatives Compared – May 2025

If Mailchimp’s rising costs, limited automation, or clunky support have you searching for a better email marketing platform, you’re not alone. In this article, we break down the 12 best Mailchimp alternatives, from budget-friendly tools to advanced marketing automation platforms, so you can find one that fits your business needs, saves you money, and helps you grow.

Disclaimer: This article evaluates the best Mailchimp alternatives, including Sender, which our company owns. Email marketing comparisons and assessments are based on research, industry standards, and user feedback. No commissions are earned from links in this article.

Why Consider Alternatives to Mailchimp?

Mailchimp might still be one of the most recognized names in the email marketing industry, but many users are making the switch from Mailchimp. From unpredictable pricing to boring Mailchimp email templates and performance concerns, there are several reasons why small businesses and creators are exploring other options.

Here’s why you might want to replace Mailchimp and consider a Mailchimp substitute:

• High costs. Mailchimp can be up to 6x more expensive than other platforms. For example, Sender charges $7/month for the same number of contacts that might cost over $40 on Mailchimp, making it tough for budget-conscious businesses; 
• Regular price hikes. Mailchimp has increased its pricing multiple times over the years, often without adding significant new value. These hikes make it hard to plan long-term if you’re on a tight budget; 
• Limited free plan. Mailchimp’s free plan has been steadily trimmed down. Today, it includes restrictive sending limits, fewer email marketing automation features, and minimal support, forcing users to upgrade just to access basic tools; 
• Deliverability issues. Only 75.99% of Mailchimp emails land in inboxes, compared to 90–95%+ from Mailchimp equivalent services. Some users suspect overused or shared IPs may be to blame for poor email deliverability; 
• Pricing structure. As your list grows, Mailchimp’s pricing quickly escalates. One user shared they were paying over £250/month to maintain campaigns—without seeing proportional value.
• Customer support challenges. Support is slow, often taking 15+ minutes to respond to basic queries. There’s also no multilingual support, which adds friction for global users.

User Reviews 

People have been sharing their experience with Mailchimp across major review and ratings platforms, such as Trustpilot, G2, and Capterra. And while Mailchimp has received strong ratings on Capterra (4.5/5) and G2 (4.3/5) with Shopify rating being noticeably lower at 3.3/5, users share how overpriced and slow the email marketing software is and how they’ve had a bad experience.  
One such user shared his experience and pointed out the glitches on the platform.

If you look at independent reviews, you’ll find many complaints about billing issues, customer support, making users search for Mailchimp alternatives for nonprofits, and small business email marketing.

Mailchimp Alternatives Compared

If you want an overview of all the other email marketing software, newsletter platforms and services similar to Mailchimp, here’s a table to help you decide faster. Check out the limits, pricing, as well as best features, and make a pick from the best marketing automation platforms.

• Sender – Best for budget-friendly email campaigns at scale
• Omnisend – Ideal for ecommerce with automation and SMS tools
• Brevo – Great for multichannel marketing across email & SMS
• Klaviyo – Best for data-driven ecommerce email segmentation
• Moosend – Affordable automation for startups and SMBs
• Kit – Tailored for creators selling digital products or content
• HubSpot – Enterprise-grade tools for full marketing automation
• GetResponse – Strong funnel builder for sales and webinars
• Mailerlite – Best for simplicity and intuitive email design
• Mailjet – Great for transactional and collaborative emails
• DRIP – Ecommerce CRM with behavior-based automation
• Aweber – Solid choice for small businesses and newsletters

12 Mailchimp Alternatives Compared

If you’ve been searching for email services like Mailchimp, look no further. Here are the top Mailchimp competitors and the best email marketing services in the market. 

Let’s look at email platforms like Mailchimp one by one – from the cheapest email marketing platforms to the most powerful ones.

1. Sender — Best Overall Mailchimp Alternative (6x Cheaper)

⭐️ Trusted by 180,000+ businesses worldwide

Ratings:

• Capterra: 4.7 /5.0 
• Trustpilot: 4.8 /5.0
• G2: 4.5 /5.0

Sender pricing: Starts at $7/month for 1,000 subscribers 
Free plan: Up to 2,500 subscribers + 15,000 monthly emails 

Why Choose Sender Over Mailchimp?

Sender offers all premium features at 6x lower costs, making it better than Mailchimp for email campaigns. If you compare Sender vs Mailchimp, you’ll realize how cost-effective and feature-rich Sender is. 

While Mailchimp charges $20/month for 500 contacts with limited features, Sender offers 1,000 contacts at just $7/month. There’s a multi-step visual automation builder, advanced subscriber segmentation, behavioral popups, SMS marketing. You can also create complex email marketing campaigns with dynamic content using custom fields and segmentation, making it a great Mailchimp alternative. 

Key advantages over Mailchimp:

• 99.3% deliverability rate (vs Mailchimp’s 75.99%). 
• 6x cheaper pricing with transparent costs (no hidden overages); 
• 5x more generous free plan (2,500 vs 500 contacts); 
• Instant customer support (vs Mailchimp’s 15+ minute wait times); 

Standout Features

• No-code email builder. Create stunning emails with a drag-and-drop interface, no coding needed; 
• Visual automation workflows. Smart email workflow automation triggered by opens, clicks, and purchases; 
• Behavioral segmentation. Target customers by actions like website visits and purchase history; 
• SMS + Email marketing. Reach customers across multiple channels from one platform; 
• Amazing deliverability. Significantly higher inbox placement rates compared to Mailchimp due to robust infrastructure. 

Best For These Businesses

Limitations to Consider 

• Sender branding on free plan emails (easily removed on paid plans);
• No landing page builder (yet);  
• Newer platform compared to other competitors

Mailchimp Migration Made Easy

Switching from Mailchimp takes just minutes using Sender’s one-click import tool. Simply enter your Mailchimp API key, and all contacts, segments, and campaign history transfer automatically. 

TL:DR: If you want Mailchimp’s SMTP services without the high costs and complexity, Sender offers the best balance of features, affordability, and ease of use. Perfect for businesses seeking reliable email marketing that scales with their growth.

2. Omnisend — Great Ecommerce Alternative with Lower Costs

Ratings: 

• Capterra: 4.7 /5.0 
• Trustpilot: 4.3 /5.0
• G2: 4.0 /5.0

Omnisend pricing: Starts at $20/month for up to 1,000 contacts and 12,000 emails/month.

Free plan: Up to 250 contacts + 500 monthly emails

Why Choose Omnisend Over Mailchimp? 

If you’re running an ecommerce store, Omnisend beats Mailchimp by focusing on what you need exactly. It simplifies automation with pre-built workflows for abandoned carts, order confirmations, and post-purchase sequences. When we compared Omnisend vs Mailchimp, we saw there’s no need to patch together extra apps for SMS or product-based targeting as Omnisend does it all natively.

Key Advantages over Mailchimp

• Faster campaign setup for ecommerce workflows. 
• Multichannel marketing tools built-in (email, SMS, web push notifications—no extra tools needed); 
• Built-in ecommerce automations (vs Mailchimp’s general-use templates); 
• Transparent pricing with no tier confusion; 
• Shopify-friendly real-time sync plus WordPress plugins; 

Standout Features

• Email + SMS + Push—Run coordinated campaigns from one dashboard; 
• Automated review requests—Collect Shopify reviews effortlessly; 
• Behavior-based segmentation—Target by purchase history, site behavior, or lifecycle stage; 
• A/B Testing—Test subject lines, CTAs, and content to improve conversions; 
• Form builder—Capture leads with popups, embedded forms, and gamified widgets. 

Best For These Businesses

Limitations to Consider 

• Gets costly at scale as pricing rises quickly with large contact lists;
• Ecommerce focused, which makes it less valuable for service-based or B2B businesses; 
• Limited design flexibility as the template editor is a bit rigid

3. Brevo — Free Alternative with Unlimited Contacts

Ratings: 

• Capterra: 4.6 /5.0 
• Trustpilot: 4.4 /5.0
• G2: 4.5 /5.0

Brevo pricing: Starts at $17/month for up to 10,000 monthly emails and 1,500 contacts.  

Free plan: Available for up to 300 emails/day. 

Why Choose Brevo Over Mailchimp? 

Brevo (formerly Sendinblue) handles email, SMS, WhatsApp, and even transactional emails without overwhelming you with complex pricing tiers. 

In a head-on Brevo vs Mailchimp comparison, it is a better alternative for for startups or small businesses that want a no-surprise pricing plan. During testing, we noticed that Brevo’s built-in CRM integration and WhatsApp tools can consolidate fragmented marketing efforts into one dashboard, cutting both cost and confusion.

Key Advantages over Mailchimp

• Better for email marketing beginners—cleaner UX, easier to navigate. 
• Unlimited contact storage (vs Mailchimp’s steep list-based pricing); 
• Free transactional emails (ideal for order updates and confirmations); 
• No hidden costs for essentials like automation or segmentation; 
• Live chat + CRM built-in (vs paid Mailchimp add-ons); 

Standout Features

• Email, SMS & WhatsApp marketing—Run multichannel campaigns from one place; 
• Transactional email engine—Ideal for ecommerce order confirmations and password resets; 
• Built-in CRM—Manage customer relationships without extra tools; 
• Prebuilt automations—Launch welcome, cart recovery, and re-engagement flows in minutes; 
• Signup forms & segmentation—Scale and optimize your list building efforts with ease. 

Best For These Businesses

Limitations to Consider 

• Dashboard as well as landing page builder is clunky and sometimes slow. eeds simple tools to communicate on a daily or weekly basis with a medium-sized audience.
• Daily email limit on free plan—only 300/day, which can hamper marketing efforts; 
• Limited integrations that require workarounds for custom workflows;
• Basic automation logic which is less robust than Sender or Klaviyo; 

4. Klaviyo — Advanced Ecommerce Features Mailchimp Can’t Match

Ratings: 

• Capterra: 4.6 /5.0 
• Trustpilot: 2.3/ 5.0  
• G2: 4.6 /5.0

Klaviyo pricing: Starts at $30/month for up to 1,000 subscribers and 10,000 emails

Free plan: Up to 250 contacts + 500 monthly emails.

Why Choose Klaviyo Over Mailchimp? 

Klaviyo is an interesting Mailchimp alternative for ecommerce brands serious about driving sales with data. It turns customer behavior—browsing, purchase history, engagement—into real-time, personalized email and SMS campaigns. When we compare Mailchimp vs Klaviyo, we found that Klaviyo gives better deep segmentation, predictive analytics, and revenue attribution features for ecommerce email marketing. 

Key advantages over Mailchimp

• Stronger campaign personalization across the funnel compared to Mailchimp. 
• Hyper-specific segmentation based on real-time customer behavior; 
• Revenue-tracking automation flows (vs Mailchimp’s limited tracking); 
• Native ecommerce integrations with Shopify, WooCommerce, BigCommerce; 
• Predictive analytics to forecast churn and future purchases; 

Standout Features

• Advanced segmentation tools—Target based on engagement, orders, location, and more; 
• Visual automation builder—Create automation workflows for onboarding, cart recovery, win-backs; 
• Ecommerce-first integrations—Deep data sync with platforms like Shopify; 
• Revenue attribution dashboards—See which emails directly drive sales; 
• Dynamic content—Personalize products, copy, and CTAs in real-time. 

Best For These Businesses

Limitations to Consider 

• Becomes pricey quickly for large lists due to higher costs; 
• Not beginner-friendly for small teams as it comes with a steep learning curve; 
• Ecommerce-centric making it unsuitable for any other kind of business like service-based or B2B models

5. Moosend — Decent Automation Tools at More Affordable Rates

Ratings: 

• Capterra: 4.6 /5.0 
• Trustpilot: 3.6 /5.0  
• G2: 4.7 /5.0

Moosend pricing: Starts at $16/month for up to 1,000 contacts. 

Free plan:  30-day free trial available. 

Why Choose Moosend Over Mailchimp? 

If you’re a small business looking for powerful automation without overpaying, Moosend delivers more than expected at its price point. Compared to Mailchimp, which charges extra for automation and segments, Moosend includes these features from the base plan. 

When we tested Moosend vs Mailchimp, we found the visual automation builder to be more intuitive, even for team members new to email marketing.

Key advantages over Mailchimp

• Better automation value at a lower cost.
• Transparent pricing model vs Mailchimp; 
• Clean, drag-and-drop interface; 
• Visual workflows for every scenario; 
• Responsive support across all tiers; 

Standout Features

• Visual automation editor—Build email journeys based on customer journey mapping without coding; 
• Prebuilt automation recipes—Launch flows for welcome, cart recovery emails, etc.; 
• List segmentation & personalization—Target users based on behavior or interests; 
• Real-time analytics—Track opens, clicks, and conversions as they happen; 
• Landing page builder—Create conversion-ready pages for lead gen and promos. 

Best For These Businesses

Limitations to Consider 

• Limited third-party integrations that may need Zapier or custom setups; 
• Design flexibility is basic as there are limited customization options;
• Inconsistent deliverability as per email deliverability reports.

6. Kit — Creator-Focused Features Mailchimp Doesn’t Offer

Ratings: 

• Capterra: 4.7 /5.0 
• Trustpilot: 2.7/5.0 
• G2: 4.4 /5.0

Kit pricing: Starts at $29/month for up to 1,000 subscribers; 

Free plan: Free plan for up to 10,000 subscribers and 1 automation.

Why Choose Kit Over Mailchimp? 

If you’re a content creator, Mailchimp often feels like overkill—too many buttons, too few creator-specific features. Kit flips the script. It helps creators grow their email list, nurture subscribers, and sell digital products without being overwhelmed.  

What stood out in Mailchimp vs Kit debate was when we tried Kit. It is an easy alternative to turn an idea into a newsletter or digital product than Mailchimp.

Key advantages over Mailchimp

• Simpler UI and faster setup for non-technical users.
• Creator-first tools (vs Mailchimp’s general-purpose layout); 
• Built-in digital product delivery along with RSS feed automation; 
• Referral network of creators for faster audience growth;
• Affordable scaling for small teams; 

Standout Features

• Creator network for referrals—Expand reach through cross-promotion with other creators; 
• Automated blog post notifications—Keep your audience updated without manual effort; 
• Landing page builder—Launch lead-gen pages in minutes, no code needed; 
• Sell digital products directly—Host and deliver eBooks, downloads, and more; 
• Behavioral segmentation—Send targeted content based on interest and activity. 

Best For These Businesses

Limitations to Consider 

• Limited visual design freedom as it is heavily template-based; not ideal for custom email layouts; 
• Less control over one-off visual campaigns as there’s a strong focus on textual newsletters; 
• Content-first, not product-first making it suitable only for creators (and not ecommerce brands)

7. HubSpot —  All-in-One Platform That Replaces Multiple Tools

Ratings: 

• Capterra: 4.5 /5.0 
• Trustpilot: 2.4 /5.0 
• G2: 4.4 /5.0

HubSpot Pricing: Starts at $18/month for up to 1,000 marketing contacts.  

Free plan: Free plan available with basic CRM and marketing tools. 

Why Choose HubSpot Over Mailchimp? 

HubSpot is a full marketing, sales, service, and CMS suite. If you’ve outgrown Mailchimp’s siloed approach and want everything in one place, HubSpot is for you. With a shared CRM, you get flexible contact management features, automated workflows, customer support tools, and robust analytics—all under one login, which makes it a winner of the HubSpot vs Mailchimp debate.

Key advantages over Mailchimp

• No need to integrate 5+ tools for managing different things.
• In-built CRM + email in one system (vs Mailchimp’s fragmented add-ons); 
• All customer data in one place for seamless handoff between marketing and sales; 
• Advanced analytics and reporting dashboard to track multiple campaigns; 

Standout Features

• CRM-backed email automation—Automatic lead scoring for triggering automations for lead nurturing and closing; 
• Shared inbox + live chat—Manage support and marketing from one view; 
• Content management system (CMS)—Build and optimize websites and blogs; 
• Behavioral workflows—Automate based on email activity, site visits, form fills; 
• Unified analytics—See performance across channels in one report. 

Best For These Businesses

Limitations to Consider 

• Some advanced features require complex setup needing developer help.
• High overall cost as the full suite is quite pricey for all features or as you scale; 
• Steep learning curve as the platform features need prior training for full understanding; 

8. GetResponse — Built-in Webinars + Sales Funnels (Beyond Email)

Ratings: 

• Capterra: 4.2 /5.0 
• Trustpilot: 4.1 /5.0
• G2: 4.3 /5.0

GetResponse pricing: Starts at $19/month for up to 1,000 contacts and unlimited emails.

Free plan: 30-day free trial available.

Why Choose GetResponse Over Mailchimp? 

If your goal goes beyond email and you need funnels, webinars, landing pages, and sales automation, GetResponse should be your pick. GetResponse helps you build for entire customer journeys, from signup to sale without needing a third-party tool or add-on. 

When you compare GetResponse vs Mailchimp, you’ll see that GetResponse can help you launch a full funnel with webinars, upsell, lead magnets, in under a day.

Key advantages over Mailchimp

• Built-in webinar hosting (vs no webinar tools on Mailchimp); 
• Sales funnel automation with prebuilt, customizable flows; 
• Landing pages + lead magnets under one roof; 
• AI-powered content generator to save time on writing campaigns; 
• Extra features like social media integration at a lower price point than Mailchimp.

Standout Features

• Autofunnel builder—Launch email + sales funnels with drag-and-drop simplicity; 
• Webinar hosting—Run live sessions to convert subscribers into buyers; 
• AI email writer—Auto-generate subject lines and content fast; 
• Landing page + website builder—Design opt-ins, upsells, and promos visually; 
• Behavior-based automations—Trigger emails on actions like opens, clicks, or purchases. 

Best For These Businesses

Limitations to Consider 

• Outdated landing page templates which are not as polished as design-forward competitors; 
• Webinar tools lack depth and are not at par with enterprise email solutions; 
• Customer support delays as live chat response times can be slow.

9. MailerLite — Mailchimp’s Features at Half the Price

Ratings: 

• Capterra: 4.7 /5.0 
• Trustpilot: 4.5 /5.0 
• G2: 4.6/5.0

Mailerlite pricing: Starts at $13/month for up to 1,000 subscribers and unlimited emails. 

Free plan: Up to 1,000 subscribers and 12,000 monthly emails

Why Choose MaiLerlite Over Mailchimp? 

When it comes to the MaiLerlite vs. Mailchimp debate, MailerLite offers many of the same features as Mailchimp—drag-and-drop email editor, automation workflows, and segmentation—but at nearly half the price. You won’t get fancy bells and whistles, but everything you need to run email marketing is there. 

From our hands-on testing MailerLite consistently ranks great on deliverability. And for solo creators and small businesses, this alone can be a reason to switch from Mailchimp. 

Key advantages over Mailchimp

• 40–50% cheaper pricing than Mailchimp at every tier; 
• Top-tier deliverability (95%)—better inbox placement than Mailchimp (91%); 
• Clean interface with quick loading and editing; 
• No overcomplicated menus which makes it great for beginners; 
• No bloated feature sets or expensive add-on like Mailchimp

Standout Features

• Intuitive drag-and-drop builder—Design clean, mobile-ready emails in minutes; 
• Basic automation—Trigger emails based on behavior, time delays, and conditions; 
• Solid template collection—Not as flashy as Klaviyo, but works for most campaigns; 
• Deliverability optimization—Best-in-class inbox placement rates with custom domain support; 
• Countdowns, quizzes, surveys—Add interactive content with no extra tools. 

Best For These Businesses

Limitations to Consider 

• Email editor is basic but not as modern as Klaviyo or Sender; 
• Automation is standard with no advanced logic or personalization trees; 
• No built-in CRM with strict focus on email marketing alone. 

10. Mailjet — Reliable Transactional Emails Without Mailchimp’s Limits

Ratings: 

• Capterra: 4.2 /5.0 
• G2: 4.0 /5.0 
• Trustpilot: 3.8/5.0

Mailjet pricing: Starts at $17/month for sending up to 15,000 emails/month.

Free plan: Available for up to 200 emails/day. 

Why Choose Mailjet Over Mailchimp? 

If you’re sending a mix of marketing and transactional emails, Mailjet offers a more flexible and reliable setup compared to Mailchimp. While Mailchimp limits transactional messaging or forces costly workarounds (via Mandrill), Mailjet includes it natively.

One big advantage we noticed while testing Mailjet vs. Mailchimp: Mailjet makes it easy for multiple team members to collaborate—editing emails live, managing contacts together, and avoiding version chaos.

Key advantages over Mailchimp

• Dynamic content for personalized messages.
• Built-in transactional email (no workarounds or extra tools needed); 
• Budget-friendly pricing for high email volumes unlike Mailchimp; 
• Multi-user access without additional costing for extra users; 
• Strong data privacy & GDPR compliance; 

Standout Features

• Drag-and-drop email editor—Design emails without coding
• Transactional email API—Send order confirmations, alerts, and updates reliably
• Live collaboration tools—Build campaigns together in real-time
• Dynamic content blocks—Personalize sections based on user behavior or segments
• A/B testing—Optimize subject lines, buttons, and layouts easily

Best For These Businesses

Limitations to Consider 

• Automation is basic and is not suitable for complex workflows or sequences; 
• Limited segmentation features with less focus on personalized campaigns; 
• Analytics are enough for performance checks but not for deep insights. 

11. DRIP — Focused Ecommerce Automation (Higher Learning Curve)

Ratings: 

• Capterra: 4.4 /5.0 
• Trustpilot: N/A
• Shopify: 4.6 /5.0

Drip pricing: Starts at $39/month for up to 2,500 subscribers 

Free plan: 14-day free trial available. 

Why Choose Drip Over Mailchimp? 

Drip is a data-driven marketing platform for ecommerce brands. While Mailchimp offers general-purpose email tools, Drip dives deep into customer behavior, segmentation, and automation workflows. 

We’ve seen brands increase revenue by setting up timely drip campaigns based on browsing behavior and abandoned checkouts using Drip. 

Key advantages over Mailchimp 

• Onsite personalization tools—Popups, forms, and dynamic content. 
• Built-in CRM for ecommerce to manage purchase data and personalize every message; 
• Real-time behavioral automation (vs Mailchimp’s basic logic); 
• Pre-built ecommerce flows for abandoned carts, win-backs, post-purchase; 
• Granular segmentation to filter audiences by product views, spend, engagement; 

Standout Features

• Visual automation builder—Design advanced journeys with real-time triggers; 
• Ecommerce CRM—Access customer data, track orders, and sync with your store; 
• Personalized product recommendations—Boost average order value with tailored offers and product suggestions; 
• Onsite widget builder—Trigger personalized popups, offers, and forms; 
• Detailed ROI reporting—Connect campaigns to revenue, not just opens. 

Best For These Businesses

Limitations to Consider 

• Premium features come at a steeper cost leading to higher investments; 
• Setup takes time, especially for beginners who may get overwhelmed with features;
• Less useful for service-based or B2B businesses as most features are designed for ecommerce. 

12. Aweber — Simple Setup with Better Support Than Mailchimp

Ratings: 

• Capterra: 4.4 /5.0 
• Trustpilot: 2.0 /5.0
• G2: 4.2 /5.0

Aweber pricing: Starts at $25/month for up to 1,000 subscribers and 10,000 monthly emails  

Free plan: Up to 500 subscribers + 3,000 monthly emails. 

Why Choose Aweber Over Mailchimp? 

AWeber offers a refreshingly simple experience compared to Mailchimp, suitable for solo creators, coaches, and DIY marketers. The interface is clean, the learning curve is low, and the customer support is far more responsive.

Whether you’re selling a digital product or a one-off workshop, AWeber’s ecommerce widget lets you set up a full funnel with Stripe in under an hour. 

Key advantages over Mailchimp

• Faster setup than Mailchimp, especially for beginners; 
• Built-in ecommerce widget for digital products + services; 
• No-code landing page builder with full Stripe integration; 
• Tag-based automation for personalized content delivery; 
• Responsive email and phone support along with help guides. 

Standout Features

• Landing page builder—Create simple, clean pages to sell products or register attendees; 
• Stripe integration—Sell ebooks, workshops, or services without a store; 
• Tag-triggered automation—Deliver content or reminders automatically post-purchase; 
• Personalized confirmation emails—Customize delivery messages for each product;
• Mobile responsive templates—Create email campaigns and landing pages that look great on any device. 

Best For These Businesses

Limitations to Consider 

• Limited design flexibility with only basic templates and limited customization options; 
• Suited for simple offers due to lack of advanced segmentation features; 
• Free plan excludes ecommerce and you need a paid plan to unlock full sales features. 

Pricing Comparison: Mailchimp vs. Top Alternatives

Free Mailchimp Alternatives: Free Plans and Limits

Explored your options but want to take some tools for a spin? We’ve compiled a list of the most powerful free Mailchimp alternatives you can use to test the platform for free and move to a paid plan at a later stage when you grow. 

Pick any of the free email marketing services below to get started. 

Historical Changes to Mailchimp Pricing Plans

Mailchimp hasn’t kept its prices consistent despite being a widely used email marketing service. 

According to public sources, Mailchimp increases its prices between 7-14% year on year. Over and above the regular price increase, the platform also increases the prices of add-ons from time to time. 

All this has led to an increase in email marketing costs for many small business owners around the globe. Here’s how Mailchimp pricing plans changed in the past: 

• June 2024. Premium plan reduced to 10,000 contacts, all other plans reduced to 500 contacts. Sending limit in all paid plans reduced from unlimited to 5,000-150,000 email sends per month;
• November 2023. Increased prices by 7% across all plans and tiers; 
• March 2023. Reduction in free plan limits – 500 contacts and sending limit of up to 1,000 emails per month with a daily limit of up to 500 emails; 
• February 2023. Increase in prices of the standard plan from $17/month to $20/month; 
• August 2022. Free plan reduced to 500 contacts and 2,500 monthly emails, from 2,000 contacts and 10,000 emails previously; 
• February 2022. Mailchimp increased its prices across all plans by 11%.

Mailchimp Alternatives FAQs

Now that we’ve looked at the best email marketing services equivalent to Mailchimp, let’s review some of the most frequently asked questions:

What is the best free Mailchimp alternative? 

If you’re sick of Mailchimp’s steep pricing and have been looking for cheaper Mailchimp alternatives or a free email marketing tool, you should try Sender. With Sender, you can access unlimited automations, popups, and 15,000 monthly emails for free, along with live chat support. Even as you scale, the cost to run bulk email sending campaigns is not as high as Mailchimp. 

What are the best alternatives to Mailchimp?

There are many alternatives to MailChimp. You should pick one depending on the features you need and your budget. If you’re seeking companies like Mailchimp that are high on features but low on costs, you should try giving Sender a shot. It has everything you need without the high price point. 

Does Mailchimp have a free plan? 

Yes. Mailchimp does offer a free plan for up to 500 subscribers per month. You can send up to 1,000 emails on the free plan. But you can only use basic features and functionality, there’s a restriction on automations, and the support is limited on the free plan, too.

About author

Camilla Mackeviciute

Author

Sender

Camilla is the email marketing wizard who weaves creativity and strategy into every piece of content she works on. Her expertise lies in crafting impactful content that drives results.

Writer - Vesta Oldenburg