8 Best Email Autoresponders 2025 (Free & Paid Tools Reviewed)

We’ve all been there. You launch a new product or offer, leads start pouring in, and you’re stuck manually replying to each and every email. It’s time-consuming and, let’s face it, a little soul-crushing. 

That’s where an email autoresponder comes in. This handy tool automates your email marketing, freeing you up to focus on other aspects of your business.

The problem is: there are too many of them to choose from. But fret not, young marketer, as I prepared this guide precisely to help you with that. Let’s dive in.

What is an Email Autoresponder?

Simply put, an email autoresponder is a tool for creating automated emails. You write a single email, set it up in an autoresponder dashboard, and voilà—it automatically sends to people when they trigger events, like subscribing to your list or buying a product, or when a specific date comes up.

By setting up a series of automated emails (or email sequences), you can build a more engaging experience for your audience by sending more relevant content while focusing on other areas of your business. But more on that in the following section.

Why Email Autoresponders Matter in 2025

Email autoresponders are a critical ingredient in email marketing because they automate personalized communication, allowing businesses to engage customers with relevant, timely messages. If not for autoresponder functionality, Amazon would have to build an entire department only for sending shipping confirmation emails. 

So yes, email automation software saves time and enhances customer experience, but at the same time, it’s the foundation upon which many businesses flourish and can’t survive without.

For instance, in 2008, only 40% of brands sent welcome messages to new subscribers, but today, 80% of businesses use automation for this key touchpoint. And what about automated emails driving 180% higher conversion rates, not to mention 3.2x more revenue, than regular bulk emails. 

Best Email Autoresponders Comparison Table

Platform	Free Plan Details	Autoresponder Features	Best For
Sender	2,500 contacts + 15,000 emails/month	Unlimited workflows in free plan	Small businesses needing email automation
Mailchimp	500 contacts + 1,000 emails/month	Limited automation (no on free plan)	Beginners, simple email campaigns
Brevo	300 emails/day, unlimited contacts	Email automation with 2,000 contacts	Growing businesses with solid free features
HubSpot	1,000 contacts + 2,000 emails/month	Simple automation workflows	Businesses needing CRM + email integration
SendPulse	500 contacts + 15,000 emails/month	Multi‑channel flows	Multi-channel needs (email, SMS, push)
Omnisend	250 contacts + 500 emails/month	Full automation, cart abandonment	Ecommerce stores needing strong automation
AWeber	500 contacts + 3,000 emails/month	Basic autoresponders	New users needing a reliable provider
GetResponse	500 contacts + 2,500 emails/month	Behaviour‑based triggers, lead scoring	Growing businesses with advanced needs

8 Best Email Autoresponder Tools Reviewed

Here’s a rundown of the best free autoresponder tools (including free email autoresponder software) available today:

1. Sender – Powerful Automation, Even on the Free Plan

Sender stands out with its intuitive interface and robust automation features, making it an excellent choice for businesses of all sizes, particularly beginners dipping their toes into customer engagement automation. 

You can easily create visually appealing autoresponder email templates and set up intricate workflow automation for emails, ensuring a seamless and engaging subscriber experience.

Beyond its automation functionality, Sender prioritizes personalized email marketing automation. You can craft highly targeted welcome email series and lead nurturing emails using subscriber data and advanced segmentation options. This ensures your automated messages resonate with each individual.

All in all, the advanced features and excellent email deliverability help to land emails into subscribers’ inbox, not the dreaded spam folder—and, at the end of the day, that’s what matters the most.

Autoresponder Features

• Pre-built autoresponder email templates to save time and effort;
• Automated welcome emails to engage new subscribers instantly;
• Behavioral triggers to send targeted messages based on subscriber actions;
• Drip campaigns to nurture leads and build customer relationships;
• Real-time analytics to monitor autoresponder performance and optimize results.

Pros & Cons

Pricing

There’s a free autoresponder plan for up to 2,500 subscribers and 15,000 monthly emails offering advanced features. If you wish to access features like SMS marketing, paid accounts start at $7/month.

See why businesses choose Sender:

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2. Mailchimp – Automation for Beginners, Upgraded in Paid Plans

I’ve been using Mailchimp for email marketing needs, and let me tell you—it checks all the right boxes. The interface is user-friendly, which makes setting up campaigns and automations a breeze. The autoresponder feature is solid, too, offering templates for the most popular scenarios from the get-go.

What really stands out, however, is the powerful audience insights and predictive analytics. These tools helped me understand my subscribers on a deeper level and tailor my campaigns to fit their needs.

That being said, one thing I’ve noticed is that Mailchimp’s pricing can quickly become a big hurdle as your subscriber list grows. Not only is Mailchimp sensitive to any subscribers that go over your (monthly) limit, prices do climb fast if you need dynamic content or all the bells and whistles of AI generation. 

Autoresponder Features

• User-friendly interface to easily create and manage automated email sequences;
• Pre-built automation templates for welcome emails, abandoned cart reminders, etc.
• Segmentation capabilities to target specific audience segments;
• Built-in analytics to track autoresponder performance and measure campaign effectiveness;
• Ecommerce integrations to automate product recommendations and promotional emails.

Pros & Cons

Pricing

Mailchimp offers a free plan with up to 1,000 emails/month and 500 contacts. If you like the platform and decide to get a paid plan, they start at $13/month.

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3. Brevo – Good Autoresponders with Daily Send Limits

I’ve been using Brevo for a while now, and I have to say it strikes a really nice balance between affordability and functionality. 

When it comes to email automation, it’s a powerhouse—perfect for setting up triggered emails like order confirmations, post-purchase feedback, shipping updates, and password resets. The automation workflows are straightforward, and I enjoyed how easy it is to set up automated email sequences that keep my audience engaged without constant oversight.

The drag-and-drop editor is clean and intuitive, so even without any coding skills, I can design great-looking emails quickly. My only gripe is that Brevo has a very low ceiling for email sends. The free plan gives you 300 emails per day, while on its entry plan that drops to 250—unless, that is, you want to pay extra. Still, for all that its autoresponder is able to do, Brevo certainly deserves a place on this list.

Autoresponder Features

• An intuitive workflow editor that easily creates and manages automated email sequences;.
• Contact segmentation and dynamic personalization to tailor autoresponder messages;.
• Transactional email capabilities to automate order confirmations and shipping updates;.
• A/B testing functionality to optimize campaign performance;
• Detailed reporting and analytics dashboards to track key metrics and gain insights.

Pros & Cons

Pricing

Brevo’s free plan allows you to send up to 300 emails/day, including automated and transactional messages. If you wish to remove the daily sending email limit, you’ll need a paid plan starting at $8/month.

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4. HubSpot – Advanced Workflows for Serious Marketers (Paid-Only)

HubSpot, a well-known name in the CRM (Customer Relationships Management) world, offers a capable follow-up email software as part of its marketing hub. 

I’ve found that this autoresponder shines when it comes to keeping sales and marketing aligned. You can set up personalized email automations based on how leads behave in your CRM, which makes it easy to guide prospects smoothly through the sales funnel.

While HubSpot does offer a free plan with some basic tools, you’ll need to upgrade to a paid plan to really get the most out of this autoresponder and advanced automation features. From multiple object types to multi-path flows, HubSpot really packs a punch when it comes to email automation.

Autoresponder Features

• CRM-powered autoresponders to personalize messages based on detailed contact information;
• Workflow automation to trigger targeted emails based on specific actions and behaviors;
• Lead nurturing tools to guide prospects through the sales funnel;
• Sales automation features to streamline follow-up communication;
• Comprehensive analytics and reporting to measure the impact of autoresponder campaign. 

Pros & Cons

Pricing

You can get a free plan of up to 2,000 emails per month. However, it offers limited email templates and includes HubSpot branding. The price of paid plans with a bigger sending volume starts at $11/month.

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5. SendPulse – Free Automation that Competes with Premium Tools

SendPulse is one of those rare tools that give you advanced automation without forcing you onto a paid plan. But more on that later—let’s talk about email automation.

Its automation builder is visual and intuitive, letting you easily design workflows that combine email, SMS, and even web push notifications. You can layer in filters and delays, ensuring every message feels personal and timely.

Another standout is SendPulse’s “Automation 360” feature, which lets you build multi-channel customer journeys from a single dashboard. Whether you’re nurturing leads, following up on purchases, or running re-engagement campaigns, the flexibility here is impressive for a free tool.

That said, the interface can take a bit of exploring at first. It’s packed with features that might feel overwhelming if you’re just after a simple email autoresponder. But once you get the hang of it, SendPulse offers a level of control and versatility that rivals some paid platforms.

Autoresponder Features

• Visual drag-and-drop automation builder with multi-channel support;
• Automation 360 for creating advanced, behavior-based customer journeys;
• Conditional filters and delays to personalize autoresponder paths;
• Segmentation and tagging tools for targeted campaigns;
• Real-time reporting and analytics to optimize workflows.

Pros & Cons

Pricing

SendPulse’s free plan includes up to 500 contacts and 15,000 emails per month—with full access to its automation tools. If you want higher limits or additional channels like Viber messaging, paid plans start at $8/month.

6. Omnisend – Great Ecommerce Multi-Channel Automation

Omnisend is more than just an email autoresponder—it’s a comprehensive multi-channel marketing engine. 

I really enjoyed that this autoresponder goes beyond just email automation—you can also set up SMS marketing and web push notifications, which makes it feel like Omnisend was built with multi-channel marketers in mind. 

On the other hand, the multi-channel setup can feel a bit overwhelming if you’re only interested in email marketing. There are tons of features and integrations, and while that’s great for bigger operations, it might be overkill if you’re just looking for a simple, straightforward platform for online courses.

Autoresponder Features

• Ecommerce focused autoresponder workflows get more sales and customer engagement;
• Pre-designed automation templates for welcome series, abandoned cart recovery, and post-purchase follow-ups;
• Multi-channel autoresponders to reach customers through email, SMS, and push notifications;
• Flexible segmentation options to personalize autoresponder messages;
• Robust reporting and analytics to track autoresponder performance and measure ROI.

Pros & Cons

Pricing

You can choose a free plan if you have up to 250 contacts and plan to send up to 500 monthly emails. However, if you have a bigger contacts list and/or higher sending volume, you’ll need a paid plan that starts from $11/month.

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7. AWeber – Easy Autoresponders, but Limited in Free Tier

AWeber is a veteran in email marketing, known for its user-friendly interface and long-standing reputation. 

There’s many things to like about AWeber. Setting up basic autoresponders, for instance, is quick and straightforward, and the platform walks you through each step so you’re never lost. The reporting dashboard is another plus—it gives a clear view of how your marketing campaigns are performing so you can adjust as you go.

That said, I did find AWeber’s automation features a bit limited once I wanted to do more complex workflows and not just if/when ones. It’s great for simple sequences, but if you’re an experienced marketer looking to build advanced, multi-branch automations, you might find AWeber a little lacking.

Autoresponder Features

• Drag-and-drop email editor to easily create visually appealing autoresponder messages;
• Pre-designed email templates to save time and effort when creating an autoresponder series;
• List email segmentation and tagging features to target specific subscriber groups;
• Autoresponder campaigns analytics to track open rates, click-through rates, and other key metrics;
• Integrations with popular marketing tools to improve automation capabilities.

Pros & Cons

Pricing

If you choose a free plan, you can send up to 3,000 emails/month to 500 subscribers and get 1 email automation. If you want to scale or come with bigger requirements, paid plans start at $13/month.

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8. GetResponse – Robust Autoresponders—Once You Go Pro 

Last but not least, GetResponse, which comes swinging with a solid autoresponder alongside a suite of other marketing tools. 

One thing I really like about GetResponse is how powerful its automation features are. You get access to over 40 pre-made marketing automation templates (think abandoned cart emails, win-back campaigns, etc.) which make it easy to launch sophisticated sequences without starting from scratch. 

What really stands out to me is GetResponse flexibility: you can add filters, delays, and conditional logic so each subscriber follows a personalized path based on their behavior. Including dynamic content in these emails, driven by tags and engagement data, is as easy as it can be. 

That said, I wouldn’t necessarily recommend GetResponse for beginners. The interface can feel a bit clunky, and there’s definitely a learning curve when you’re setting up more advanced workflows. But once you get comfortable with it, the automation firepower is hard to beat.

Autoresponder Features

• Visual automation builder to easily create and manage complex email workflows;
• Pre-designed autoresponder templates for various marketing goals;
• Advanced segmentation and tagging to personalize autoresponder messages;
• Webinar automation features to streamline webinar promotion and follow-up communication;
• A/B testing to optimize campaign performance.

Pros & Cons

Pricing

GetResponse offers a free plan that comes with 2,500 email sends/month and up to 500 contacts. From there, paid plans start at $15/month.

Email Autoresponder FAQ

How do I create an autoresponder email?

Most email marketing platforms have built-in autoresponder features. You simply write your email, choose your trigger (e.g., signing up), and decide when and under what conditions it should send.

Can I personalize messages with an autoresponder?

Yes, you can use the recipient’s name, mention their purchased product, or reference their location to make your emails feel more personal. Additionally, you can easily customize content based on user behavior, such as suggesting products they might like or sending targeted offers, which might increase conversions and strengthen subscriber relationships. 

How is an autoresponder different from a newsletter?

An autoresponder is an automated email sent in response to specific actions or triggers, such as subscribing to a list. In contrast, a newsletter is typically a regularly scheduled email sent to your entire email list, offering updates, news, or general content. 

Here are a few ways autoresponders can be beneficial:

• Email automation for small business often relies heavily on autoresponders;
• You can use autoresponders to deliver lead magnets from your landing pages;
• CRM email integration can trigger autoresponders based on customer behavior;
• Autoresponders are essential for nurturing leads and moving them through your email marketing strategy;
• You can even automate customer service inquiries with autoresponders, such as sending an immediate confirmation email with clear instructions.

What’s the difference between autoresponders and email marketing?

Autoresponders and email marketing are both essential tools in email communication, but they serve different purposes. Autoresponders are automated emails triggered by specific actions or events, such as a new subscription, a product purchase, or an abandoned cart. 

Email marketing, on the other hand, is a broader strategy that involves sending promotional or informational emails to a list of subscribers—one that usually incorporates autoresponders in their approach.

Do I need technical skills to set up autoresponders?

No, you don’t need technical skills to set up autoresponders. Most email marketing platforms, including Sender or MailerLite, offer user-friendly interfaces with drag-and-drop features that make it easy to create and schedule automated emails.