10 Best Newsletter Platforms Reviewed (2025)

Three years ago, I launched my blog on (what else?) pet activities. To keep my readers in the loop about new blog posts, I decided to start sending out a biweekly newsletter.

Needless to say, choosing the right platform felt impossible! I tested what felt like dozens of them, but hey, at least I got some solid insights to share with you.

Interested? Let’s dig in!

But first, what is an email newsletter service? Do you need it? And why? 

What is an Email Newsletter Service?

An email newsletter software helps you collect email subscribers, design visually appealing emails, and send them out to your audience. Essentially, it’s the engine behind your email marketing efforts. They range from simple tools with basic templates to sophisticated platforms packed with advanced reporting and automation features.

You might be thinking, “Email? In the age of social media?”. But here’s the thing: they say the best way to make yourself algorithm-proof is to start a newsletter, and it’s true! A subscriber list is valuable because you own that direct line of communication with your audience. You’re not at the mercy of a social media algorithm deciding who sees your content.

If that sounds good, let’s move to a quick roundup of bulk email services worth checking out.

10 Best Newsletter Platforms – A Quick Roundup

No time to read it all? Here’s your TL;DR. 

Here’s a quick comparison of the best newsletter platforms, their pricing, and who they’re best for. 

Check out this table and then scroll down for in-depth reviews.

How to Choose the Best Newsletter Platform? 

Choosing the right platform depends on your needs, budget, and tech-savviness.

Here are some key questions to ask when evaluating different email marketing services:

• What’s your budget? Are you looking for a generous free plan to start or ready to invest in premium features?
• What are your design needs? Do you need a drag-and-drop editor, or are you comfortable working with basic templates?
• How large is your subscriber list? Some platforms have pricing tiers based on subscriber count.
• Do you need marketing automation? Look for platforms offering campaign scheduling and automation features if you need to streamline your email marketing.
• Do you want to sell digital products directly through your newsletter? Some platforms offer this functionality, making managing your products and sales easy.
• How easy is it to create and integrate signup forms with your website? This is crucial for growing your email subscribers.
• Do you need a landing page editor? This can help create dedicated signup pages.

10 Best Newsletter Platforms in 2025

Finding the right newsletter platform isn’t just about picking a name off a list—it’s about choosing the one that actually works for you. 

I’ve tested these tools, explored all the features, and dug into what makes each one shine (or fall short). 

Let’s walk through the best newsletter platforms for an in depth email marketing tools comparison. 

Sender —Newsletter Platform with Drag-and-Drop Editor

Sender is built for businesses that need a reliable, no-BS newsletter platform without burning through their budget. Unlike some tools that charge extra for automation, Sender includes unlimited autoresponders, drip sequences, and transactional emails—even on a free account. 

This makes it the perfect solution for businesses of all sizes that want to get the most out of their email marketing without breaking the bank.

• Capterra: 4.7 /5.0 
• Trustpilot: 4.8 /5.0
• G2: 4.4 /5.0 
• Shopify: 4.6 /5.0

Pricing: Starts at $8/month for up to 1,000 subscribers and 12,000 emails/month | Forever free plan available. 

One of the first things you’ll notice is how effortless it is to create and send newsletters with Sender. The drag-and-drop editor is smooth, the pre-built templates look professional, and deliverability is solid—even with high-volume sending. Unlike some platforms restricting free plan users, Sender offers a generous sending limit (15,000 emails/month) without cutting core features.

Worried about switching from your current email platform? Don’t be. Sender makes migration a breeze with its simple import tools and helpful support team. You can easily transfer your existing subscriber lists, email templates, and even automation workflows without breaking a sweat. 

All in all, go for Sender if you’re looking for a user-friendly interface with features like an intuitive email editor, pre-made automation sequences, segmentation, and great customer support—things that really matter.

Standout Features

• Unlimited automation. Set up drip sequences, autoresponders, and behavioral triggers without hitting a paywall. This ensures you can nurture leads and engage subscribers at every stage of their journey;
• A/B testing. Automate A/B testing for automation sequences and use multivariate testing for finding winning campaigns. Constantly optimize your emails for higher open rates, click-through rates, and conversions;
• Smart segmentation. Target subscribers based on behavior, location, or past interactions without needing advanced knowledge. Deliver personalized content that resonates with each segment and boosts engagement;
• User-friendly interface. Sender prides itself on being intuitive and easy to use, even for beginners with no email marketing experience. Quickly create and send beautiful emails without any technical hurdles.

Use Cases

While undoubtedly best for ecommerce, Sender is versatile enough for various industries, whether you need bulk newsletters, personalized automation, or transactional emails.

Use this free newsletter creator in different ways to achieve your growth goals: 

• Small businesses. Send newsletters, promotions, and updates without the steep learning curve or design experience;
• Ecommerce. Recover lost sales with abandoned cart emails and dynamic product recommendations;
• Creators & bloggers. Use segmentation and automation to keep subscribers engaged without manual effort.

Competitive Edge

In the competitive landscape of email marketing platforms, Sender stands out as the go-to solution for growing businesses seeking power and affordability. Unlike bloated enterprise tools or limited free platforms, Sender provides a comprehensive suite of features that empower businesses to achieve exceptional results without the complexity or hefty price tag. 

• Industry-leading deliverability and support trusted by thousands of ecommerce brands.
• Automation builder available even on the free plan — ideal for businesses on a budget;
• Fast, responsive drag-and-drop editor — no design skills needed;
• Built-in SMS marketing support for omnichannel campaigns;

Amazing UI. It is super easy to use if you want to do email automation. Other tools are super expensive and pack a bunch of features that you don’t need. Or else, they are completely useless and buggy.

— Deepu from Capterra

Beehiiv — A Platform Designed for Content Creators

Most newsletter platforms are built for businesses, not creators. Beehiiv flips the script, offering a tool designed specifically for writers, bloggers, and content-driven brands. 

Whether you’re building a paid newsletter, growing an engaged community, or monetizing content, Beehiiv provides the publishing power of Substack but with more control over growth, analytics, and monetization.

• Capterra: 4.3 /5.0 
• Trustpilot: 3.8 /5.0
• G2: 4.7 /5.0 
• Shopify: NA

Pricing: Starts at $49/month for up to 1,000 subscribers and unlimited emails | Free plan available. 

For newsletter creators feeling stifled by Substack’s limitations, Beehiiv emerges as a breath of fresh air. It’s not just another email platform with a basic newsletter function tacked on; Beehiiv offers a comprehensive suite of tools designed specifically for building and monetizing engaged audiences.

At its core, Beehiiv boasts a powerful email editor that empowers you to craft beautiful, engaging newsletters. But it goes far beyond that, providing a built-in blog functionality to seamlessly integrate your written content and an arsenal of audience growth tools to expand your reach. Developed by former Morning Brew employees, Beehiiv is infused with firsthand knowledge of what it takes to cultivate a thriving newsletter. 

The platform is optimized for rapid subscriber growth, encouraging viral referrals and providing the tools necessary for effective audience monetization. And unlike some platforms that restrict customization on paid plans, Beehiiv grants you full creative control, ensuring your brand identity shines through every aspect of your newsletter.

Standout Features

• Custom domains & websites. Unlike some platforms, Beehiiv lets you build your own branded newsletter site for free. This means you can maintain a consistent brand identity and professional appearance;
• Referral & growth tools. Integrated referral programs, audience segmentation, and smart recommendations help you scale faster. These tools empower you to grow organically and reach the right subscribers;
• Monetization options. Run a paid newsletter, add sponsorships, or earn via Beehiiv’s built-in ad network. Beehiiv provides flexible ways for you to turn your newsletter into a revenue stream.

Use Cases

Beehiiv is an ideal solution to start email marketing for bloggers, content-driven businesses, and creators who want more control over their newsletters. 

Here’s who the platform is most useful for: 

• Writers & bloggers. Publish long-form newsletters and turn subscribers into paying members;
• Podcasters & influencers. Use email to deepen audience engagement and promote content across channels;
• Media brands. Scale newsletters with data-backed growth tools and sponsorship integrations.

Competitive Edge

Compared to Substack and other newsletter platforms, Beehiiv offers better branding flexibility, built-in SEO tools, and a more scalable business model. 

Unlike Mailchimp or Brevo, it’s built for creators first—not just businesses. If you’re serious about growing and monetizing your newsletter, you should check out Beehiiv. 

• Offers a creator-focused experience with features like customizable website embeds, advanced analytics, and referral programs;
• Provides seamless integrations with popular creator tools for a streamlined workflow;
• Offers flexible monetization options, including paid subscriptions and sponsorships;
• Backed by a passionate team experienced in building and scaling successful media companies.

Overall, Beehiiv has helped me start a newsletter and get to grips with email marketing. It’s fairly cost effective, especially for smaller subscription lists. I haven’t found all the features available yet though, as it can be difficult and confusing to navigate the site.’

— Genevieve from Capterra

Kit — Newsletter Platform Best for Monetization

If you’re serious about turning your newsletter into a revenue stream, Kit is one of the best platforms to consider. 

Unlike traditional email marketing tools that focus solely on automation and newsletter templates, Kit is best for creators and independent publishers looking to monetize their audience. It provides everything you need to grow, engage, and monetize your subscribers, all in one place.

• Capterra: 4.7 /5.0 
• Trustpilot: 2.7/5.0
• G2: 4.4 /5.0 
• Shopify: NA

Pricing: Starts at $25/month for 1,000 subscribers and unlimited emails | Free plan available. 

One of the biggest challenges with monetizing newsletters is handling the logistical headaches. Setting up payment gateways, managing subscriber lists, and delivering premium content often require cobbling together a patchwork of different tools and platforms. This can be a major time sink and create a disjointed experience for both the creator and the subscriber.

Kit elegantly addresses these pain points with its all-in-one platform specifically designed for newsletter monetization. During my testing, I was thoroughly impressed with its built-in paywall, subscription management system, and sponsorship tools. 

These features seamlessly integrate, providing a streamlined and user-friendly experience for turning your newsletter into a sustainable income source. Whether you’re offering paid subscriptions, incorporating ad placements, or securing sponsorships, Kit provides the tools and infrastructure to manage it all effortlessly.

Standout Features

• Custom domains & websites. Unlike some platforms, Beehiiv lets you build your own branded newsletter site for free. Establish a professional online presence that reflects your unique brand and engage visitors beyond just your emails;
• Referral & growth tools. Integrated referral programs, audience segmentation, and smart recommendations help you scale faster. Attract new subscribers organically and segment your audience for targeted messaging, leading to higher engagement;
• Monetization options. Run a paid newsletter, add sponsorships, or earn via Kit’s built-in ad network. Kit provides multiple avenues to monetize your content and build a sustainable business around your newsletter;
• Creator-friendly analytics. Track key metrics to understand what content performs best and make data-driven decisions to optimize your newsletter’s growth.

Use Cases

Kit is perfect for creators looking to generate recurring income from their newsletters. You’ll benefit from it the most in the following ways: 

• Independent writers & journalists. Set up paywalled content and membership tiers effortlessly; 
• Niche content creators. Monetize newsletters in finance, fitness, tech, or self-improvement via paid subscriptions; 
• Businesses & marketers. Sell premium reports, gated insights, or direct sponsorships inside emails.

Competitive Edge

Unlike Beehiiv or Substack, Kit provides greater flexibility for monetization, allowing you to set custom pricing, one-time purchases, and tiered memberships. 

While Substack takes a 10% cut of revenue, Kit offers lower fees and full control over pricing models. For those focused on making money from email content, Kit is a smarter, more flexible alternative.

• Offers a free plan with unlimited landing pages and sign-up forms, making it easy for creators to get started;
• Provides advanced segmentation and tagging options, allowing creators to send hyper-targeted emails;
• Includes features specifically designed for selling digital products and subscriptions, simplifying the monetization process;
• Focuses on delivering a simple and intuitive user experience, ensuring creators can focus on their craft instead of navigating complex software.

I’ve had a great experience. There is a bit of a learning curve when you first start, but Kit is a powerful email marketing tool with loads of customizations and automations that make it worth the time to learn it.

— Monica from Capterra

Mailchimp — Best Email Marketing Platform for Beginners 

Everyone’s heard of Mailchimp—it’s often the first email marketing tool people try. And there’s a reason for that. It’s easy to set up, simple to use, and doesn’t overwhelm you with complex features. 

If you’re just starting out and need a no-fuss newsletter platform, Mailchimp is still one of the most beginner-friendly options.

• Capterra: 4.5 /5.0 
• Trustpilot: 2.6 /5.0
• G2: 4.3 /5.0 
• Shopify: 3.9 /5.0

Pricing: Starts at $29/month for up to 1,500 contacts and up to 5,000 emails/month | Free plan available.

One of the first things you’ll notice after signing up is how smooth the onboarding process is. Mailchimp holds your hand with step-by-step tutorials, pre-built email templates, and an intuitive drag-and-drop builder, making it incredibly beginner-friendly. Within minutes, you can send a test email and see how everything works—no tech skills required. This ease of use makes it undeniably appealing for those new to email marketing.

However, the initial honeymoon phase can quickly fade as your subscriber list grows and your needs become more complex. Mailchimp pricing model, while seemingly affordable at first glance, can quickly become expensive as you require more advanced features and larger subscriber limits. This predatory pricing strategy can be a significant deterrent for startups and small businesses operating on tight budgets.

Standout Features

• Beginner-friendly email editor. Quickly create visually appealing emails with pre-designed templates or customize your own layouts without any coding knowledge;
• Pre-built automation workflows. Set up welcome emails, abandoned cart emails, and basic customer engagement sequences without coding. Save time and nurture relationships by automating essential email communications based on subscriber behavior;
• Basic audience groups & insights. Understand your audience better and tailor your messaging by dividing subscribers into groups based on demographics, interests, or purchase history;
• Free plan for getting started. Mailchimp’s free plan allows 500 contacts and 1,000 monthly email sends. 

Use Cases

Mailchimp is ideal for small businesses, creators, and anyone new to email marketing, who wants to learn the ropes before going serious. 

Use it for the following: 

• Freelancers & creators. Send newsletters, build an audience, and keep things simple;
• Small businesses. Run basic email marketing campaigns without hiring dedicated staff;
• Ecommerce startups. Use pre-built automation like abandoned cart emails to recover lost sales.

Competitive Edge

Some email marketing platforms have a steep learning curve—but Mailchimp’s biggest strength is its ease of use. 

Compared to Mailchimp alternatives like ActiveCampaign or Brevo, the platform keeps things simple and doesn’t overwhelm beginners with too many advanced features. If you need a basic yet powerful tool to get started and can pay for it, this is a solid choice.

• Provides an all-in-one marketing platform with tools beyond email, including website building, social media management, and marketing automation;
• Offers a generous free plan suitable for beginners and businesses with smaller lists;
• Features a user-friendly interface with drag-and-drop functionality, making it easy to create visually appealing emails and landing pages;
• Boasts a massive library of integrations with third-party apps and services, extending its functionality and reach.

My overall experience with Mailchimp has been positive. It’s a well-rounded platform that makes creating and managing email campaigns straightforward and effective. While there are some limitations and the pricing could be more accessible, the platform delivers on its promise of simplifying email marketing.

— Alec from Capterra

Omnisend — Newsletter Tool with Automation Feature

If you’re running an ecommerce business, you already know email isn’t just about updates. It’s about recovering abandoned carts, nudging repeat buyers, and turning one-time customers into loyal fans. 

Omnisend gets this better than most, offering powerful ecommerce-specific automation and integrations to drive sales growth.

• Capterra: 4.7 /5.0 
• Trustpilot: 4.3 /5.0
• G2: 4.0 /5.0 
• Shopify: 4.7 /5.0

Pricing: Starts at $20/month for up to 1,000 contacts  and up to 12,00 emails/month | Free plan available

The first thing that stood out while testing Omnisend? It doesn’t just help you send newsletters—it helps you sell. It connects quickly to platforms like Shopify, WooCommerce, and Magento. No clunky API setups—just plug it in, and suddenly, your store data is fueling a hyper-personalized email marketing strategy. 

It automatically pulls in best-selling products, cart contents, and browsing behavior, so you’re not just blasting emails—you’re sending the right product to the right person at the right time. Plus, it helps with SMS marketing, too. And with its strong deliverability rates, you can be confident your carefully crafted messages will actually reach your customers’ inboxes. 

If you’re serious about driving ecommerce revenue with your email marketing, Omnisend is a platform worth exploring.

Standout Features

• Pre-built ecommerce automations. Plug-and-play sequences for abandoned cart recovery, post-purchase upsells, and customer win-backs are ready to go;
• Dynamic product recommendations. No need to manually update product blocks—Omnisend auto-fills newsletters with top-selling or recently viewed products;
• Multi-channel marketing. Combine email, SMS, and web push notifications into one campaign—because customers don’t just live in their inboxes. Reach your audience on their preferred channels with a consistent message, creating a more cohesive and effective customer experience;
• Robust segmentation and targeting. Go beyond basic demographics and segment your audience based on purchase history, website behavior, and email engagement.

Use Cases

Omnisend is made for brands that want emails that drive revenue, not just engagement. Here are some use cases we can think of: 

• DTC brands. Need a hassle-free abandoned cart flow? Omnisend sets it up automatically so you don’t leave money on the table;
• Retailers. Test-driving the customer segmentation tool felt like unlocking an ecommerce cheat code—it helps target the right buyers without complicated rules;
• Subscription businesses. Build renewal reminder sequences and VIP loyalty emails that keep customers subscribed.

Competitive Edge

Most newsletter tools make you piece things together—an email platform here, an SMS tool there, and a separate pop-up builder. 

Omnisend does it all in one dashboard. Compared to Mailchimp or Brevo, it’s just easier to set up, more focused on ecommerce, and actually designed to make you money—not just send emails.

• Specializes in ecommerce email marketing, offering features tailored to online stores and retailers;
• Provides advanced automation workflows triggered by specific customer behaviors, such as abandoned carts or purchase history;
• Includes built-in SMS and push notification capabilities, enabling omnichannel marketing campaigns; 
• Offers pre-built e-commerce automation workflows and segmentation options based on customer purchase data.

Overall, my experience with Omnisend has been good. It’s easy to use, with helpful email and SMS automation, and the newsletter templates save time. While design options are a bit limited and costs can rise as your list grows, it’s a solid tool for marketing.

— Dauanie from Capterra

Mailmodo — Email Marketing Platform with Interactive Elements

Email marketing platforms are usually made to create and deliver static content. But Mailmodo changes the game with interactive emails. 

You can embed forms, surveys, quizzes, or calendar invites directly inside emails, making it a high-engagement alternative for businesses looking to boost conversions inside the inbox.

• Capterra: 4.5 /5.0 
• Trustpilot: NA
• G2: 4.3 /5.0 
• Shopify: 4.5 /5.0

Pricing: Starts at $39/month for 2,500 contacts and 20,000 emails/month | 21-day free trial available

Mailmodo immediately distinguishes itself from the crowded field of traditional newsletter platforms. From the outset, it’s clear that Mailmodo isn’t just about pretty emails; it’s about revolutionizing how subscribers interact with your messages. 

While most email marketing tools prioritize design and deliverability, Mailmodo goes beyond simply getting clicks. It transforms your emails into interactive experiences, allowing subscribers to take action without ever leaving their inbox. Imagine the possibilities: customers can fill out a form, book a demo, or complete a survey, all within the email itself. 

This level of engagement fosters a more seamless user experience and unlocks valuable insights into your audience’s preferences and behaviors. Plus, by reducing the steps required to complete a desired action, Mailmodo can help you achieve significantly higher conversion rates. 

All-in-all it’s a powerful tool for businesses looking to move beyond passive email campaigns and create truly engaging experiences for their subscribers.

Standout Features

• AMP-powered interactive emails. Let subscribers submit forms, book meetings, or answer surveys without leaving their inbox;
• No-code email builder. When you first start creating emails, you’ll notice how smooth and intuitive the editor is—drag, drop, and customize without needing a developer;
• In-depth email analytics. Track form completions, survey responses, and interactive email engagement rates beyond clicks. Gain valuable insights into how your audience interacts with your emails to optimize content and improve future campaigns;
• Pre-built templates for various industries. Jumpstart your email design process with a library of professionally designed templates for ecommerce, newsletters, events, and more.

Use Cases

Mailmodo is ideal for businesses that need interactive, high-converting emails rather than static messages. 

Here are the most useful applications: 

• Ecommerce & DTC brands. Collect feedback, run quizzes, and embed product surveys inside emails;
• B2B & SaaS companies. When we first tested Mailmodo’s meeting scheduler, it felt seamless—no more back-and-forth emails for booking calls;
• Event organizers. Use RSVP buttons, polls, and calendar invites directly inside email newsletters.

Competitive Edge

No one signs up for an email marketing service thinking, “Will my subscribers actually engage with my emails?”—but that’s where Mailmodo surprises. 

Unlike Mailchimp or Kit, Mailmodo isn’t just about sending emails—it’s about making them interactive. While most email marketing platforms focus on static content, Mailmodo bridges the gap between email and web experiences, driving higher engagement and conversion rates.

• Enables the creation of interactive AMP emails, allowing for dynamic content and actions within the inbox itself;
• Integrates seamlessly with popular marketing automation platforms and CRMs for streamlined campaign management;
• Provides detailed email analytics, including engagement metrics specific to interactive elements;
• Offers dedicated support and resources to help users design and send effective AMP emails.

Liked the easy AMP implementation. I was looking for such ways to make the mail more interactive and found your software at the very right moment. I like the custom templates and mails are easy to create. I am still learning to use it efficiently though.’

— Arshi from Capterra

Flodesk – Newsletter Service with Great Free Plan

Flodesk shines as a user-friendly email marketing platform known for its beautiful email designs. If visually appealing newsletters are a priority and you’re just starting, Flodesk offers a great entry point for building your email list and nurturing subscribers without the immediate pressure of paid subscriptions.  

It’s a good option for creatives and small businesses who want their emails to look as good as their brand.

• Capterra: 4.3/ 5.0
• Trustpilot: 4.3 /5.0 
• G2: 4.2/5
• Shopify: NA

Pricing: Paid plan start at $35/month for unlimited emails and subscribers | 14-day free trial available.

Flodesk’s key strength lies in its intuitive email builder, allowing beginners to create stunning, image-rich emails. The platform provides a curated selection of templates designed with aesthetics, making it easy to maintain a consistent brand image. 

While the free plan offers access to core features, including unlimited subscribers, you can send a fixed number of monthly emails. You can segment your audience, create signup forms, and set up basic email sequences.  

Analytics are also included, giving you insights into open and click-through rates to help you understand your audience’s engagement.  

While Flodesk’s automation capabilities are not as extensive as some other platforms, its focus on design and free plan make it an attractive option for businesses starting with email marketing and prioritizing visual appeal.

Standout Features

• Responsive email templates. Flodesk offers a curated library of stunning, mobile-responsive templates that make your newsletters look incredibly professional, even if you’re not a designer;
• Intuitive visual editor. Easily customize your chosen template using Flodesk’s drag-and-drop editor. No coding required, so you can focus on making your newsletter visually appealing and on-brand; 
• Easy segmentation. Group your subscribers based on their interests, purchase history, or engagement level. This allows you to send more targeted and relevant newsletters that resonate with each segment.
• Unlimited subscribers (all plans). Grow your email list without worrying about hitting subscriber limits or facing increased costs. Flodesk’s pricing is based on the number of emails you send, not how many subscribers you have.

Uses Cases

Here’s how different industries can benefit from using Flodesk for their email marketing:

• Online stores.  Showcase products, recover abandoned carts, and nurture customer relationships, ultimately leading to increased sales and brand loyalty;
• Bloggers & creators. Leverage Flodesk’s beautiful templates and list-building tools to grow your audience, promote your content, and monetize your platforms through affiliate marketing or product sales.
• Coaches & consultants. Build your brand, nurture leads, and promote your expertise through valuable content and targeted email campaigns, ultimately attracting new clients and growing your business.

Competitive Edge

Flodesk stands out by offering stunning design and ease of use without breaking the bank, making it perfect for businesses and creators who prioritize beautiful branding.

• Enjoy access to advanced design features and a variety of templates;
• Scale your list effortlessly with flat, affordable pricing that doesn’t penalize growth;
• Captivate your audience with stunning, image-heavy emails that stand out in crowded inboxes;
• Easily create and send beautiful emails, even with no prior experience, thanks to Flodesk’s intuitive platform.

‘The most aesthetically pleasing ESP out there! Every template they offer for emails, landing pages, and forms are so beautiful. SUPER easy to use, and perfect if you just need a basic ESP.’

— Allison from Capterra

Campaign Monitor — A Platform Focused on Beautiful Email Designs

Some emails just look better. You know them when you see them—the clean layout, the perfect spacing, the way the call-to-action just pops.

If design is a priority, Campaign Monitor is a good email marketing software choice. Whether you’re a brand, an agency, or a business that values aesthetics, try out this platform.

• Capterra: 4.5 /5.0 
• Trustpilot: 3.8 /5.0 
• G2: 4.1 /5.0 
• Shopify: 4.7 /5.0

Pricing: Starts at $12/month for up to 1,000 subscribers and 2,500 emails/mo | 30-day trial available. 

From the moment you sign up for Campaign Monitor, it’s clear that email design is a top priority. This isn’t just another platform with clunky templates and limited customization options. Instead, Campaign Monitor empowers you to create visually stunning emails that captivate your audience.

Their drag-and-drop builder is a joy to use, offering a seamless and intuitive design experience. You’ll have complete control over every aspect of your email’s appearance, from the fonts and spacing to the placement and style of your images. 

And unlike the generic, often outdated templates found in other cheap email marketing services, Campaign Monitor provides a library of pre-designed templates that are genuinely polished, modern, and visually appealing. This means you can create professional-looking emails that align with your brand identity without needing any design experience.

Standout Features

• Pixel-perfect email builder. Every element is customizable, from padding to typography, ensuring brand consistency in every email;
• Advanced email personalization. Deliver highly relevant content to each subscriber based on their interests, purchase history, or engagement, leading to stronger connections and better results;
• Seamless branding. Unlike some platforms, there’s no forced branding on emails—even on lower-tier plans. Maintain a professional image and present a unified brand experience to your audience without distracting third-party logos;
• Powerful segmentation and automation tools. Create automated email sequences triggered by specific actions or behaviors to nurture leads, onboard new customers, and boost engagement.

Use Cases

Campaign Monitor is perfect for brands that care about design and want their emails to stand out.

Here’s who can take the most advantage of its email design aesthetics: 

• Agencies & designers. Create high-end, on-brand email marketing campaigns for multiple clients without starting from scratch;
• Luxury & lifestyle brands. The templates actually match the premium feel these brands need;
• Professional service providers. Make newsletters and promotional emails look polished and engaging without hiring a designer.

Competitive Edge

Most email marketing platforms provide premade templates—but Campaign Monitor takes it a step further with custom-coded designs, full typography control, and email previews across devices. 

Unlike Mailchimp or Constant Contact, which have more rigid design structures, this platform offers complete creative freedom.

• Provides beautifully designed email templates that are easy to customize and adapt to different brands and campaigns;
• Offers powerful segmentation and personalization features to target subscribers with highly relevant content;
• Includes advanced automation workflows and email journey mapping capabilities for sophisticated email marketing strategies;
• Emphasizes deliverability and provides tools to help ensure emails reach the inbox.

Overall, I am making the most out of my subscription. It is nice that it is reliable when sending multiple campaigns. I am sure that my promotion will not be put into spam and will be read by my subscribers. I hope that someday the one-time campaign plan will be less pricey.

— Airish from Capterra

GetResponse — Best for Email Automation and Webinar Tools

If you need powerful automation and built-in webinar tools, GetResponse is a compelling option. More than just a typical email marketing platform, GetResponse offers advanced autoresponders to nurture leads and drive conversions on autopilot. 

Its sophisticated segmentation capabilities allow you to target specific customer behaviors, ensuring your messages resonate with the right audience at the right time.

• Capterra: 4.2 /5.0 
• Trustpilot: 4.1 /5.0
• G2: 4.3 /5.0 
• Shopify: 3.0 /5.0

Pricing: Starts at $15/month for up to 1,000 contacts and unlimited emails | 30-day free trial available 

GetResponse stands out immediately with its intuitive automation workflow builder. This powerful tool empowers you to craft sophisticated, multi-step email sequences that engage your audience at precisely the right moment. Fine-tune your automation with custom triggers based on user behavior, ensuring your messages resonate and drive conversions. 

Beyond email, GetResponse offers a suite of tools to streamline your marketing efforts. An AI-powered website builder and landing page builder make it easy to create professional-looking online assets without needing coding skills. 

And for those who leverage webinars, GetResponse removes the need for third-party services like Zoom with its built-in webinar functionality. This makes it an exceptional choice for coaches, educators, and marketers who want a centralized platform to host engaging live sessions and connect with their audience in real-time.

Standout Features

• Visual automation builder. Set up complex workflows with conditions, tags, and behavior-based triggers;
• Integrated webinar hosting. Run live and on-demand webinars without needing extra tools like Zoom or Google Meet. This all-in-one solution simplifies your webinar marketing, from promotion and registration to post-event follow-ups.
• AI-driven email segmentation. Automatically group subscribers based on engagement, clicks, and past interactions;
• Landing page creator. Design high-converting landing pages with GetResponse’s easy-to-use builder and pre-made templates. Capture leads and drive conversions with dedicated landing pages that align with your email campaigns and brand messaging.

Use Cases

GetResponse is ideal for businesses that want advanced email automation and audience engagement via webinars. Key use cases include:

• Coaches & course creators. Automate nurture sequences and host live webinars for students.
• Ecommerce brands. Set up cart abandonment workflows and targeted product recommendation emails; 
• B2B marketers. Use email automation to warm up leads and follow up with on-demand webinars.

Competitive Edge

Unlike Mailchimp, which has limited automation capabilities, GetResponse lets you create highly personalized workflows based on real-time user behavior. 

While platforms like Constant Contact lack built-in webinar tools, GetResponse offers a seamless webinar experience, eliminating the need for external software. 

For businesses looking to combine email automation with interactive customer engagement, GetResponse is one of the most feature-packed solutions available.

• Offers a comprehensive suite of marketing tools beyond email, including webinars, landing pages, and marketing automation;
• Provides a wide range of pre-designed templates and a drag-and-drop editor for easy email creation;
• Includes features for A/B testing and email analytics to optimize campaigns for better results;
• Offers a robust automation builder with pre-built workflows for various marketing goals.

It has an accessible interface that makes it easy for a single person to set up and monitor multiple campaigns at once. The analytics dashboard gives immediate feedback on campaign performance with ease.

— Sasha from Capterra

ActiveCampaign — Newsletter Platform with Great Deliverability Rates

You know how important it is to reach your audience with your emails, right? ActiveCampaign gets that. It’s more than just a newsletter tool; it’s designed to make sure your emails land in inboxes, not spam folders. 

And it’s packed with features that help you connect with your subscribers on a deeper level.

• Capterra: 4.6 /5.0 
• Trustpilot: 3.1 /5.0
• G2: 4.5 /5.0 
• Shopify: 4.3 /5.0

Pricing: Starts at $15/month for up to 1,000 contacts and 10,000 emails/month | 14-day free trial available. 

Creating eye-catching newsletters is easy with ActiveCampaign’s drag-and-drop designer. Use their templates or start from scratch – it’s up to you. And because ActiveCampaign is serious about deliverability, you can be confident those emails will reach your subscribers’ inboxes.

But it’s the automation that really sets it apart. Picture this: someone visits your website and downloads a freebie. ActiveCampaign can automatically send them a welcome email series, followed by targeted messages based on their interests. 

You can also see what’s working and what’s not with detailed analytics. Track opens, clicks, and even conversions to fine-tune your strategy. And if you’re not sure what subject line works best? Test it! ActiveCampaign’s A/B testing lets you experiment and see what resonates best with your audience.

Standout Features

• Best-in-class automation. Set up multi-step workflows that react to customer behavior—no manual follow-ups needed;
• Lead scoring & CRM sync. Automatically rank leads based on engagement and send them to the sales team when they’re ready. This helps you prioritize your hottest leads and ensures that your sales team is following up with the most qualified prospects;
• Predictive sending. AI-driven features analyze recipient behavior and optimize send times for higher open rates. By sending your emails at the times when your subscribers are most likely to engage, you can significantly improve your email deliverability and ROI;
• A/B testing for email optimization. Test different subject lines, email content, and calls to action to see what resonates best with your audience.

Use Cases

ActiveCampaign is perfect for businesses that need deep email + CRM integration options. Some use cases we could think of include: 

• Sales teams. Automate follow-ups, nurture sequences, and lead handoffs to close deals faster;
• B2B companies. Use lead scoring and segmentation to send the right message at the right time; 
• Coaches & service businesses. Create customer journeys that react to engagement, keeping clients involved.

Competitive Edge

Most email marketing tools focus on campaigns—ActiveCampaign focuses on relationships. Compared to Mailchimp or Brevo, it’s built for advanced automation and CRM workflows.

While some platforms require third-party tools to connect email with sales, ActiveCampaign does it all in one dashboard—making it a powerhouse for customer engagement.

• Known for its powerful marketing automation features, including sophisticated workflows and conditional logic;
• Offers CRM functionality to manage contacts, track interactions, and segment audiences effectively;
• Provides advanced lead scoring capabilities to identify and prioritize high-value prospects;
• Includes a wide range of integrations with other business tools and platforms.

ActiveCampaign has made our marketing practices yield more and better results by helping us understand and adopt new personalized marketing campaigns that allow us to target customers based on their needs. This has by a greater margin seen us have a great attraction to new customers by turning potential leads to customers.

— Lydia from Capterra

Conclusion

Choosing the right newsletter platform depends on your specific needs, whether you’re a creator, ecommerce brand, or small business. Tools like Sender and Omnisend stand out for ecommerce users with their robust automation and strong deliverability. Beehiiv and Kit are ideal for content creators and writers focused on audience growth and monetization, while Mailchimp remains a solid choice for beginners due to its ease of use and broad feature set.

If design is a priority, platforms like Campaign Monitor and Flodesk offer beautiful templates and intuitive editors. For more advanced needs like webinars or CRM integration, GetResponse and ActiveCampaign provide powerful automation and segmentation features. No matter your budget or goals, there’s a newsletter service that fits—from those with generous free plans to tools with advanced marketing automation.

About author

Emily Austin

Author

Sender

Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She loves perfecting digital content, ensuring everything is polished and ready to go live.

Writer - Anmol Ratan Sachdeva