When it comes to email marketing, there’s no denying its impact—an extraordinary ROI of $36 for every dollar spent! But let’s be honest: choosing a platform that doesn’t dent the pocket can be tricky.
We’ve all been there: searching for an affordable email marketing platform that doesn’t just fit the budget but also packs a punch. The good news? Such options exist, and many offer the same features as their pricier counterparts.
In this blog, I will walk you through 13 cheap email marketing services—and how they compare to other email marketing platforms—that are light on your wallet but heavy on results.
Disclaimer: This article evaluates various email marketing platforms, including Sender, which our company owns. We present assessments based on research, industry standards, and user feedback. We don’t earn any commissions from links in this article.
Cheap Email Marketing Platforms — Quick Decision Table
Before diving into a detailed breakdown and feature-by-feature comparison of each platform, here’s a quick pricing overview to help you see how the selected email marketing tools stack up at a glance.
| Platform | Starting Price | Free Plan | Best For | Key Strength |
| Sender | $7/month | Yes (2,500 subscribers / 15,000 emails) | Small to medium businesses | Generous free plan with automation and segmentation tools |
| Omnisend | $11/month | Yes (250 contacts / 500 emails) | Ecommerce businesses | Multichannel marketing with email, SMS, and push notifications |
| Brevo | $8/month | Yes (300 emails/day limit) | Travel & hospitality | Multi-channel automation (email, SMS, WhatsApp) with CRM integration |
| Zoho Campaigns | $4/month | Yes (2,000 contacts / 6,000 emails) | B2B companies | Seamless integration with Zoho ecosystem and solid automation |
| Mailjet | $17/month | Yes (1,000 contacts / 6,000 emails) | SaaS companies & small teams | Real-time collaboration and simple automation workflows |
| Mailchimp | $13/month | Yes (500 contacts / 1,000 emails) | Bloggers & content creators | Beginner-friendly platform with strong analytics and templates |
| Benchmark Email | $37/month | Yes (500 contacts / 2,500 emails) | Retail & small businesses | AI content generator and smart send-time optimization |
| EmailOctopus | $9/month | Yes (2,500 contacts / 10,000 emails) | Nonprofits & charities | Simple bulk email campaigns with strong deliverability |
| GetResponse | $15/month | Yes (500 contacts / 2,500 emails) | Digital marketers | All-in-one marketing automation with AI content tools |
| Kit | $33/month | Yes (10,000 subscribers, limited features) | Creators & solopreneurs | Creator-focused with digital product hosting and community tools |
| SendPulse | $9/month | Yes (500 subscribers / 15,000 emails) | Media & publishing | Multi-channel campaigns via email, SMS, and chatbots |
| SendGrid | $15/month | Yes (2,000 contacts / 6,000 emails) | SaaS & tech companies | Industry-leading deliverability and transactional email support |
| Constant Contact | $12/month | Only 60-day free trial | Small businesses & nonprofits | Reliable starter plan with strong templates and analytics |
Key Features to Look for in Affordable Email Marketing Platforms
Finding affordable email marketing software without compromising quality is tricky. It isn’t just about the one-time investment but also the recurring costs and business requirements.
Here are some features to consider while picking an affordable email marketing service:
- Pricing structure. Look for a tool offering tier-based pricing plans. It shouldn’t charge extra costs as add-on charges for vital email marketing features.
- Free plans or trials. There should be a no-strings-attached free tier to test the platform and scale as you grow.
- Features included. The tool should have automation, segmentation, and drag-and-drop builder for impactful email marketing campaigns.
- Deliverability rates. Look for a platform with high deliverability rates and a credible privacy-first infrastructure.
- Integrations. The platform should seamlessly integrate with your existing tech stack to boost your email marketing efforts.
- Customer support. 24/7 live chat, human support staff, and prompt response will help you make the most out of the platform.
13 Cheapest Email Marketing Platforms in 2025
From powerful automation to impressive deliverability, I’ve considered everything that matters in creating this list. Read this email marketing software comparison roundup to pick the cheapest email marketing service in the market.
Sender — Best Value-for-Money Email Marketing Platform
If you’re looking for solid value in an email marketing platform, Sender is a free option that includes all the essential tools to build and manage your audience effectively.
Sender pricing: Starts at $7/month for up to 1,000 subscribers and 12,000 emails/month. Free Forever plan available for up to 2,500 subscribers and 15,000 monthly emails.
You can create professional campaigns with its drag-and-drop editor, automate campaigns, segment your audience, and track performance from a straightforward dashboard. This bulk email sender also supports SMS campaigns, allowing you to connect with subscribers across multiple channels.
Even on the free tier, Sender provides access to ready-made automation templates for welcome emails, abandoned cart reminders, and other common workflows. Its 24/7 live chat support is available to help users with setup or troubleshooting whenever needed.
Key Features & Strengths
- No code email builder. Easily create stunning, professional emails with a drag-and-drop interface—no coding needed;
- Visual automation builder. Visually design automated email sequences triggered by user actions like opens and clicks;
- Behavioral segmentation features. Segment your audience based on actions like purchases and website visits for targeted messaging;
- Amazing deliverability. Enjoy high inbox placement rates thanks to Sender’s robust infrastructure and deliverability focus;
- Comprehensive core features. Access essential tools like the email editor, pre-designed templates, segmentation, signup forms, automation workflows, and in-depth reporting;
- Generous free plan. Get started for free with up to 2,500 subscribers and 15,000 emails per month, including full access to core email marketing features like the drag-and-drop editor and basic automation;
- Landing page builder. Design high-converting landing pages with customizable templates and a drag-and-drop editor, no coding needed.
Limitations to Consider
- Branding on the free plan. The free tier includes Sender’s logo in outgoing emails, which some users may find limiting for brand consistency;
- No built-in CRM. While Sender integrates with third-party CRM tools, it currently lacks native CRM functionality;
- Fewer third-party integrations. Compared to platforms like Mailchimp or Omnisend, Sender offers a smaller selection of direct app integrations.
Best For
This cheap bulk email sender is ideal for small to medium businesses. It allows you to build relationships with leads, nurture them through automated email sequences, and track your progress with insightful analytics.
Pricing
| Plan | Cost | What’s Included |
| Free Plan | $0/month | 2,500 contacts and 15,000 emails/month |
| Standard Plan | Starts at $7/month | 1,000 contacts and 12,000 emails/month |
| Professional Plan | Starts at $14/month | 1,000 contacts and 24,000 emails/month |
Sender’s free plan makes it the cheapest email marketing software with limits worthy of running actual campaigns. Another great thing about Sender’s pricing is that by choosing annual pricing, you get 30% off.
See why businesses choose Sender:
Omnisend — Affordable Multichannel Email & SMS Marketing Tool
Omnisend must be one of the best email marketing tools for ecommerce brands that want to launch and scale their campaigns efficiently.
It’s packed with all the essentials—from polished email templates and automation workflows to advanced segmentation and analytics—and it manages to stay affordable at the same time.
Omnisend Pricing: Starts at $11/month for up to 500 contacts + 6,000 monthly emails. Free plan available.
What I liked most is how seamlessly this cheap email marketing service connects with Shopify and other major ecommerce platforms. Another great thing about Omnisend is that it isn’t limited to just email automation—it also supports SMS marketing and web push notifications, making it a great fit for marketers who want to manage multi-channel campaigns from one platform.
Omnisend also goes beyond the basics. Along with the standard tools—a clean landing page builder, a visual automation builder, and a great selection of templates—it offers features tailored for ecommerce success, like product recommendations and cart recovery emails.
Key Features & Strengths
- SMS, email, and push notification marketing. Reach customers across multiple channels with unified marketing campaigns for a seamless experience;
- Shopify review automation. Effortlessly collect valuable product reviews from Shopify customers with automated review requests;
- Email A/B testing. Experiment with different email elements like subject lines and calls-to-action to optimize campaign performance;
- Popup form builder. Design eye-catching signup forms to capture website visitor information and grow your subscriber list;
- Generous free plan. Omnisend’s free version is specifically designed for ecommerce businesses and includes features like abandoned cart emails and product recommendations.
Limitations to Consider
- Advanced segmentation is limited on the free version;
- Email and SMS automation features are restricted to paid tiers;
- Third-party integrations are partially available or limited for free users.
Best For
Omnisend is a powerful email & SMS marketing automation platform built specifically for ecommerce businesses. Naturally, online business owners can expect to recover lost sales with automated abandoned cart emails, send targeted product recommendations, and personalize the shopping experience.
Pricing
| Plan | Cost | What’s Included |
| Free | $0/month | 250 contacts and 500 emails/month |
| Standard | $11/month | 500 contacts and 6,000 emails/month |
| Pro | $41/month | Up to 2,500 contacts and unlimited emails |
Omnisend’s free plan is ideal for testing real campaigns, while paid tiers stay affordable as you scale. You can also save up to 30% when opting to pay for 3 months upfront, making it a cost-effective ecommerce option.
Love it, we evaluate annually and it continues to be the best bang for the buck, plus they keep adding features which is great.
— Marcus from Capterra
Brevo — Low-Cost Email Marketing Software for Marketers
Brevo is another great low-cost option for anyone who wants powerful email marketing features without spending a fortune. It includes everything you’d expect from a premium platform: advanced segmentation, personalization tools, and ready-to-use automation workflows but at a much more approachable price point.
Brevo Pricing: Starts at $8/month for up to 500 contacts + 5,000 monthly emails. Free plan available.
During my testing, I was impressed by how easy it was to build campaigns. The drag-and-drop editor was intuitive and didn’t require any coding, so I was able to create polished emails quickly. I also liked the ability to personalize subject lines and content using dynamic fields.
This email marketing platform also goes beyond traditional email. You can manage SMS and WhatsApp campaigns directly from the same dashboard, making it simple to run coordinated, multi-channel marketing efforts.
Overall, Brevo feels like a solid choice for marketers who want flexibility, reach, and great value in one platform.
Key Features & Strengths
- Drag-and-drop email builder. Design beautiful, mobile-responsive and interactive emails effortlessly;
- Segmentation & personalization features. Target the right audience segments with personalized messages that resonate;
- Prebuilt automation workflows. Save time and nurture leads with pre-designed automation for common marketing goals;
- Inbuilt CRM, SMS & Whatsapp marketing features. Manage contacts, send SMS & WhatsApp campaigns, all within one platform;
- Sign-up forms. Capture new leads and grow your audience with customizable, easy-to-embed forms that integrate seamlessly into your website or landing pages.
Limitations to Consider
- Branding on the free version. All emails sent on the free tier include Brevo’s logo, which may not suit brands seeking a fully white-labeled experience;
- Daily sending limit. The free version restricts users to 300 emails per day, which can be limiting for larger businesses or high-volume campaigns;
- Hidden fees. Even on Brevo’s starter plan, you have to pay extra to have your emails branding-free—not to mention that you will be forking out extra if you want Sales Essentials, such as sales automation and real-time triggers.
Best For
Brevo is a multi-channel marketing platform offering email marketing, SMS, chat, and marketing automation tools in one place. For travel & hospitality industries’ professionals, it will help deliver personalized booking confirmations, send pre-trip information, and nurture customer relationships with targeted offers and promotions.
Pricing
| Plan | Cost | What’s Included |
| Free | $0/month | 300 emails/day and up to 100,000 contacts |
| Starter | $8/month | 5,000 emails per month and 500 contacts |
| Standard | $16/month | 5,000 emails per month and 500 contacts. 1 landing page. Basic analytics and SMS campaigns |
| Professional | $449/month | 150,000 emails per month and 2,000,000 contacts. 10 landing pages. Advanced ecommerce features. |
Brevo’s free plan lets you test real campaigns easily, while paid tiers remain affordable as you scale. Save up to 11% with an annual payment plan, making it a budget-friendly ecommerce marketing solution.
Very easy to use, with clear pricing. We particularly like how intuitive it is to design newsletters. We find it perfect for a small organisation that needs simple tools to communicate on a daily or weekly basis with a medium-sized audience.
— EPUB from Trustpilot
Zoho Campaigns — Affordable Bulk Email Services
Zoho Campaigns is a budget-friendly bulk email marketing solution designed to empower small businesses and startups. You don’t need a huge budget to get started with Zoho, and in my books, that’s already a big win.
Zoho Campaigns Pricing: Starts at $4/month for up to 500 contacts + unlimited emails. Free plan available.
What I really liked about Zoho is how easy it is to design emails. The drag-and-drop editor and pre-designed templates make it simple to create something that actually looks professional, even if you’re not a designer. Plus, the automation workflows are surprisingly powerful for the price—perfect for nurturing leads or running recurring campaigns.
Another major advantage is how well it integrates with the Zoho ecosystem. If you’re already using tools like Zoho CRM or Zoho Books, it all works hand-in-hand, creating a tight, uniform experience that’s hard to beat.
Key Features & Strengths
- Drag-and-drop email editor. Craft visually appealing emails with ease using the intuitive drag-and-drop interface;
- Automation workflows for recurring emails. Schedule and automate repetitive email campaigns like welcome series and birthday messages;
- Pre-designed templates for different campaigns. Jumpstart your email design with a library of professional templates for various marketing goals;
- Advanced analytics and reporting. Track key metrics, measure campaign success, and optimize future efforts with in-depth reporting.
Limitations to Consider
- Limited automation on free plan. The free tier doesn’t include complex, multi-step automation workflows;
- Lacks custom domain branding. You can’t use your own domain or branded links without upgrading to a paid plan;
- Limited integrations. Some third-party and advanced integrations aren’t available on the free version.
Best For
Zoho Campaigns is a scalable email marketing platform that integrates seamlessly with other Zoho products. Zoho suite is perfect for B2B companies since it helps generate leads through targeted campaigns, nurture them with personalized content, and track engagement to identify qualified prospects.
Pricing
| Plan | Cost | What’s Included |
| Free | $0/month | Up to 2,000 contacts and 6,000 emails/month |
| Standard Plan | Starts at $4/month | 500 contacts, unlimited emails, Access to all ready-to-use email templates, SMS marketing |
| Professional Plan | Starts at $5/month | Advanced automation & segmentation, pop-up forms, 20 users |
Zoho Campaigns offers a free tier, which is great for real-campaign testing. When you upgrade, you can save 25% by paying annually, making it an affordable choice as you scale.
I’ve evaluated multiple CRM solutions for our small med-tech subsidiary and selected Zoho based on it’s modularity and customization features. From all available versions, we are now using the CRMPlus package. The CRM is either cloud based as a desktop solution or accessible via the app.
— Ollie from G2
Mailjet — Simple & Cheap Email Marketing Solution for Beginners
Mailjet is the perfect platform to launch and grow your campaigns with ease. And after spending enough time with this cheap email marketing solution, I have to say—it’s one of the most beginner-friendly email marketing platforms on this list.
Mailjet Pricing: Starts at $17/month for up to 15,000 monthly emails + unlimited contacts. Free plan available for up to 1,500 contacts + 6,000 monthly emails.
Everything from the drag-and-drop email builder to the pre-designed templates feels intuitive and easy to use, even if you’re just getting started.
What really stands out to me is how collaborative it is. Being able to work on campaigns with my team in real time has saved us a lot of back-and-forth, and it’s made the whole process way smoother.
I also love how Mailjet lets you personalize and segment your campaigns. It’s simple to tailor messages for different audiences, which has definitely improved our engagement rates. And with automation tools and A/B testing, it’s easy to streamline workflows and optimize campaigns based on real data.
Key Features & Strengths
- Dynamic content sections. Personalize emails at scale by tailoring content blocks based on user data and behavior;
- Deep segmentation. Create highly targeted email lists based on demographics, engagement, and more for precise messaging;
- Marketing automation builder. Design automated email sequences to nurture leads, onboard customers, and boost engagement;
- A/B testing. Optimize email campaigns by testing elements like subject lines and call-to-action buttons to maximize results.
Limitations to Consider
- No access to advanced statistics. The free tier offers only basic reporting, without in-depth analytics or performance breakdowns;
- Lacks A/B testing. You can’t run split tests on subject lines or content variations unless you upgrade to a paid plan;
- Limited integrations. Some third-party and advanced Zoho app integrations are restricted on the free version.
Best For
Mailjet is an intuitive email marketing platform designed for teams—and one that’s built with SaaS companies in mind. Use this cheap email marketing platform to onboard new users with automated welcome sequences, deliver feature updates, and reduce churn with re-engagement campaigns.
Pricing
| Plan | Cost | What’s Included |
| Free | $0/month | Up to 1,000 contacts and 6,000 emails/month |
| Essential Plan | Starts at $17/month | Unlimited contacts, 15,000 emails/month. Access to all ready-to-use email templates, Segmentation & Personalization tools |
| Premium Plan | Starts at $27/month | Unlimited contacts, 15,000 emails/month. Dynamic content, A/B testing, priority support |
Mailjet’s free tier is perfect for testing live email campaigns with no upfront cost. Paid tiers remain budget-friendly as your list grows—especially by opting for annual billing that will save you 10%.
Price and quality is fine, transactional emails arrive well, marketing emails are a bit limited, the tool is easy to implement and take advantage of if you have less than 4k contacts.
— Johan from Capterra
Mailchimp — Affordable Email Platform with Limited Free Plan
Mailchimp stands out as one of the most approachable yet powerful email marketing platforms I’ve tried. From the moment you log in, everything feels intuitive—the clean interface and clear navigation make it easy to find your way around, even if you’re new to email marketing.
Mailchimp Pricing: Starts at $13/month for up to 500 contacts + 5,000 monthly emails. Free plan available.
The visual builder is a real highlight. Designing emails, landing pages, or popups is quick and straightforward, and the templates give campaigns a polished, professional look without extra effort.
I also really like the reporting tools. The dashboard gives you a clear overview of open rates, click-throughs, and subscriber activity, so you can instantly see what’s working and what needs tweaking.
Finally, it’s worth pointing out that Mailchimp, while not the cheapest on this list, has one of the most cost-efficient packages available (starting at $13/month). Combine its free tier, and you have yourself a deal that’s hard to say no to.
Key Features & Strengths
- Targeting and personalization. Reach the right people with tags, segments, and behavior-based targeting;
- Reliable analytics. Mailchimp’s reporting dashboard gives you clear insights into opens, clicks, revenue, and audience trends so you can make smarter decisions;
- Superb AI features. Use AI tools—like predictive demographics, send-time optimization, and content recommendations—to craft smarter campaigns with less effort;
- Vast library of integrations. Mailchimp connects with thousands of apps, including Shopify and WooCommerce, making it easy to plug into your existing workflow and sync customer data seamlessly.
Limitations to Consider
- Restrictive free plan. Free version limits go beyond limited sends, minimal automation, and basic support, making it hard to get much done without upgrading;
- Deliverability concerns. With only about 89.5% of emails reaching inboxes, Mailchimp’s deliverability lags behind competitors;
- High pricing. Costs rise steeply as your list grows, with many users finding the value doesn’t match the expense.
Best For
Mailchimp is a popular email marketing platform known for its ease of use and comprehensive features, making it suitable for businesses of all sizes.
During my time with this platform, I got the sense that it was made with bloggers & content creators in mind—as it works seamlessly if you want to grow your audience, promote your content, and build a strong community with engaging email newsletters.
Pricing
| Plan | Cost | What’s Included |
| Free | $0/month | 500 subscribers & 1,000 emails per month. Limited pre-built email templates, limited reporting tools |
| Essentials | $13/month | 500 subscribers & 5,000 emails per month. Pop-up forms, basic reporting, A/B testing |
| Advanced | $20/month | 500 subscribers & 6,000 emails per month. Custom reports, multivariate testing, send time optimization. |
| Premium | $350/month | 500 subscribers & 150,000 emails per month. Advanced segmentation, Customer Success Management, onboarding support. |
Mailchimp’s free plan lets you test real campaigns with no upfront cost. When you upgrade, you can get around 15% off your plan for 12 months by paying annually (for accounts with no less than 10,000 contacts).
Mailchimp has been fantastic for my small business! It’s super easy to set up and customize email campaigns, and the analytics help me see what’s working. Integrating with my online store has made follow-ups a breeze, saving me so much time. Highly recommend for any small business owner looking to streamline their marketing!
— Okipala from Trustpilot
Benchmark Email — Low-Cost Platform with Essential Features
Benchmark Email makes sophisticated email marketing accessible to everyone with its affordable pricing and AI-driven features.
Benchmark Pricing: Starts at $37/month for 2,500 contacts and up to 25,000 monthly emails. Free plan available.
The drag-and-drop builder is clean and easy to use, and the template library gives you plenty of professional designs to start with. I also appreciate that it includes a built-in marketing CRM, so I can manage contacts and campaigns all in one place without juggling multiple tools.
One feature that really stands out for me is the AI content creator. It’s been a huge time-saver—I can plug in a few ideas and instantly get polished, engaging email copy.
The smart sending feature is another win. It automatically sends emails at the best time for engagement, which has noticeably boosted my open and click-through rates.
Key Features & Strengths
- Automated workflows. Streamline your email marketing with automated welcome emails, abandoned cart reminders, and more;
- A/B testing. Find the best performing email elements by running tests on subject lines, content, and send times;
- Vast library of templates. Choose from a wide variety of pre-designed email templates to fit your brand and campaign goals;
- Simple list management features. Easily organize your contacts into segmented lists for targeted messaging and efficient campaigns.
Limitations to Consider
- No access to advanced automation. The free tier lacks multi-step or behavior-based workflows, limiting your ability to automate complex campaigns;
- A/B testing unavailable. You can’t run subject line or content tests without upgrading to a paid plan;
- Limited integrations. Some third-party apps and advanced integrations are restricted on the free version.
Best For
Benchmark Email is a user-friendly email marketing platform designed with small businesses in mind. Retail stores should be able to get the most out of Benchmark Email, as it’s a fine tool to announce sales, promote new arrivals, and encourage repeat business with targeted email campaigns.
Pricing
| Plan | Cost | What’s Included |
| Free | $0/month | 500 contacts and 2,500 emails/month. Basic segmentation and automation. |
| Pro Plan | $37/month | 2,500 contacts & 25,000 emails/month. 10 users, A/B testing. |
Despite the high quality of their services, benchmark offers competitive pricing plans suitable for businesses of all sizes. The scalability of their solutions makes it easy for businesses to start small and grow their email marketing efforts as their needs evolve.
– Behere from G2
EmailOctopus — Cheap Email Blast Tool for Bulk Campaigns
EmailOctopus is the go-to platform for businesses looking to create email campaigns without exceeding their budget.
EmailOctopus Pricing: Starts at $9/month for up to 500 contacts + 10,000 monthly emails. Free plan available.
I found EmailOctopus to be a refreshingly simple and affordable email marketing platform that still packs in all the essentials. The drag-and-drop builder makes designing emails effortless, and I really appreciate how quick it is to set up automated email sequences—whether it’s welcoming new subscribers, re-engaging past customers, or following up on leads.
The analytics dashboard is another strong point. It gives clear insights into how each campaign is performing, from open and click-through rates to overall subscriber engagement. It’s easy to see what’s working and make adjustments that actually move the needle.
What really impressed me, though, is how well EmailOctopus handles bulk email campaigns. Sending large volumes of emails feels smooth and reliable, with solid deliverability and no unnecessary complexity. For the price, it’s one of the best tools I’ve used for reaching a wide audience without stretching the budget.
Key Features & Strengths
- Automated email sequences. Nurture leads and engage subscribers with automated welcome series, abandoned cart emails, and more;
- Detailed analytics. Track key email marketing metrics like open rates, click-through rates, and conversions to measure campaign success;
- Form and landing page builder. Grow your email list and capture leads with customizable forms and landing pages designed to convert;
- Live chat support. Get prompt assistance from a friendly customer support team via live chat for any questions or issues you encounter.
Limitations to Consider
- No access to advanced automation. The free plan lacks complex, multi-step workflows, limiting your ability to fully automate campaigns;
- No custom domain branding. You can’t use your own domain or branded links without upgrading to a paid plan;
- No priority support. Access to faster, dedicated customer support is reserved for paid users.
Best For
EmailOctopus is a cost-effective email marketing platform that integrates seamlessly with popular platforms like WordPress and Zapier. It’s especially well-suited for nonprofits and charities, helping them engage donors, promote fundraising campaigns, and share impactful stories through engaging email newsletters.
Pricing
| Plan | Cost | What’s Included |
| Free | $0/month | 2,500 contacts and 10,000 emails/month. Drag-and-drop email builder, templates, analytics integrations. |
| Pro Plan | $9/month | 500 contacts and 10,000 emails/month. Advanced sequences & segmentation, subscriber profile pages. |
EmailOctopus’s free plan lets you test real campaigns with up to 2,500 subscribers and 10,000 emails per month. Paid tiers remain very affordable, especially so when going for an annual payment plan that will save you 10% off the monthly equivalent.
The cost to value with EmailOctopus has been incredible. Reaching out when you need help is easy, and the response is fast. I am glad we made the switch and would recommend more small companies to give them a try.
– Jasmine from Capterra
GetResponse — Cheapest Email Automation Software
GetResponse is the ideal solution for businesses seeking powerful yet budget-friendly email marketing automation.
GetResponse Pricing: Starts at $15/month for up to 1,000 contacts + unlimited emails. Free plan available.
GetResponse stands out as a complete marketing solution that brings everything together in one place. The drag-and-drop builder and AI-powered content generator make it incredibly easy to create polished, engaging campaigns without spending hours writing or designing.
The AI content tool is especially useful for crafting email copy fast, while the intelligent sending feature helps ensure messages land in inboxes at the perfect time for better engagement.
Beyond email, the platform offers much more—from building websites and landing pages to setting up automated workflows with the intuitive visual automation builder. The library of professional templates also makes it simple to get started and keep your branding consistent.
Overall, GetResponse delivers a powerful, all-in-one marketing experience that simplifies campaign management and gives you the tools to grow your business efficiently.
Key Features & Strengths
- Website builder. Create a professional website easily with a drag-and-drop builder, even without any coding experience;
- AI email generator. Overcome writer’s block and generate engaging email content quickly using the power of AI;
- Webinar hosting features. Host engaging webinars to generate leads, nurture prospects, and connect with your audience live;
- Email template library. Access a wide range of professionally designed email templates to suit various marketing campaigns and goals.
Limitations to Consider
- Limited features. The free plan includes only the basic tools, with advanced automation and analytics reserved for paid tiers;
- Limited templates. Access to pre-designed email templates is restricted, offering fewer customization options;
- Branding on free plan. All emails sent on the free tier include visible GetResponse branding.
Best For
GetResponse is a comprehensive marketing automation tool that offers email marketing, landing pages, webinars, and more. It’s ideal for digital marketers looking to generate leads, nurture prospects through the sales funnel, and measure their marketing ROI with powerful analytics.
Pricing
| Plans | Cost | What’s Included |
| Free | $0/month | 500 contacts & 2,500 emails/month. 1 Landing page. |
| Starter | $15/month | Unlimited emails for up to 1,000 subscribers. Google Analytics, automation templates, drip campaigns. |
| Marketer | $48/month | Unlimited emails, A/B testing, abandoned cart triggers, event-based automation. |
| Creator | $58/month | Ecommerce integration, unlimited emails, advanced automation & segmentation. |
There’s a free plan which you can use to send up to 2,500 emails and test the platform. Paid plans remain affordable as you scale, with up to 18% savings when billed annually, making GetResponse a smart, cost-effective marketing choice.
What I like about Getresponse is how powerful yet intuitive the software is. The functionality is mind blowing, and yet a novice marketer like myself can master it in a very short time.
– Jean from G2
Kit — Creator-Friendly Email Marketing Solution
Kit is the go-to email marketing platform built specifically for creators who want to connect with their audience and grow their brand.
Kit pricing: Starts at $33/month for 1,000 subscribers and unlimited emails. Free plan available.
Kit feels like it was built with creators in mind. From the moment I started using it, the platform stood out for how simple yet capable it is. The landing page builder is clean and intuitive, making it easy to design pages that actually reflect my brand without needing a designer.
One of the most useful parts for me has been the digital product hosting and the creator network. Being able to manage products and reach new audiences all in one place has made my workflow so much smoother.
The automation tools are straightforward but powerful enough to save a lot of time—I can set up email sequences, personalize my messages, and keep my community engaged without constantly checking in.
Key Features & Strengths
- Creator network for referral signups. Tap into a network of creators to promote your products and drive referral signups, expanding your reach;
- Behavioral segmentation. Target the right audience segments by creating highly specific lists based on user actions and behaviors;
- Landing page builder. Design and launch high-converting landing pages to capture leads and promote your products effectively;
- Digital product hosting & selling. Host, deliver, and sell digital products seamlessly, simplifying the process of online commerce.
Limitations to Consider
- No access to advanced automation. The basic plan lacks multi-step or behavior-based workflows, limiting automation capabilities;
- No custom branding. You can’t fully personalize emails or remove Kit branding without upgrading;
- No priority support. Faster response times and dedicated support are reserved for higher-tier plans.
Best For
Kit is an easy-to-use email marketing platform built for small businesses and entrepreneurs just getting started with email marketing. It’s especially great for creators, helping you share your content, promote new projects, and stay connected with your audience through consistent, engaging newsletters.
Pricing
| Plan | Cost | What’s Included |
| Newsletter | $0/month | 10,000 subscribers + 1 email sequence and automation. |
| Creator | $33/month | 1,000 subscribers with access to full email template library & automation builder features. Smart recommendations. |
| Creator Pro | $66/month | 1,000 subscribers, full access to advanced features + contact scoring, A/B testing. |
Kit offers a generous free plan with up to 10,000 subscribers—perfect for testing real campaigns. Paid plans scale affordably, and annual billing gives you 2 months for free (or about 16% off per month), making it a cost-effective choice for creators.
Since their pricing is based on active subscribers (not emails sent) and they have a VERY generous free plan, you can start simply and try their more advanced features when you’re ready.
– Julianna from Capterra
SendPulse — Low-Priced Bulk Email Service
SendPulse is an all-in-one marketing solution that empowers businesses to connect with their audience across multiple channels without the high cost.
SendPulse pricing: Starts at $9/month for 500 subscribers and unlimited emails. Free plan available.
SendPulse has really left a good impression on me with how much it offers for such an affordable price. It’s rare to find a marketing platform that packs in so many tools—email, SMS, chatbots, and landing pages—all in one place without feeling overwhelming.
I love how simple it is to design emails with the drag-and-drop builder and how easily I can segment my audience to send more targeted messages. The automation workflows have been a huge time-saver too, letting me set up campaigns that run on autopilot while still feeling personal.
What makes SendPulse even better is its pricing. The free plan is genuinely useful, and the paid tiers are very reasonable—perfect for small businesses like mine that want professional marketing tools without overspending.
Key Features & Strengths
- Email, SMS & web push notification support. Reach your audience across multiple channels with a unified platform for seamless communication;
- Free landing page builder. Create professional-looking landing pages without any cost to capture leads and promote your offerings;
- Chatbot support for the website. Enhance website engagement and provide instant support to visitors with AI-powered chatbots;
- Built-in CRM. Manage contacts, track interactions, and personalize your marketing campaigns all within a single platform.
Limitations to Consider
- No access to advanced automation. The free plan doesn’t include multi-step or behavior-based workflows, limiting campaign automation;
- No custom branding. You can’t remove SendPulse branding or fully customize your emails without upgrading;
- Limited integrations. Some third-party apps and advanced integrations are only available on paid plans.
Best For
SendPulse is a versatile multi-channel marketing platform that combines email, SMS, web push notifications, and chatbots in one place. It’s a great fit for media and publishing businesses, helping you grow your subscriber base, share fresh content, and promote your offerings across multiple channels.
Pricing
| Plan | Cost | What’s Included |
| Free | $0/month | 500 subscribers, up to 15,000 emails, 5 automation flows |
| Standard | $9/month | 500 subscribers. Unlimited emails, 10 automation flows, A/B testing & 5 audience segments. |
| Pro | $11/month | 500 subscribers. Unlimited emails, 50 automation flows, dynamic segmentation, advanced automation features. |
| Enterprise | $37/month | 2,500 subscribers. Full A/B testing suite, dedicated support. |
SendPulse offers a free plan letting you send up to 15,000 emails per month (for up to 500 subscribers). Paid tiers remain budget-friendly as you scale, and annual billing gives around a 20% discount, making it a cost-effective ecommerce marketing choice.
SendPulse is easy to use and offers flexible pricing plans. I like their pay-as-you-go plan rather than a monthly plan, for companies that don’t blast emails so regularly.
– Brooklyn User from Trustpilot
SendGrid — Email Marketing Solution with Great Deliverability
SendGrid is the go-to platform for businesses that demand exceptional email deliverability and powerful features to drive results.
SendGrid pricing: Starts at $15/month for 100 subscribers and 6,000 monthly emails.
What really stands out to me about SendGrid is its reliability. I’ve used plenty of email tools, but few match SendGrid’s deliverability rates—my messages consistently land in inboxes, not spam folders. That alone makes it worth considering if email is a critical part of your business.
The platform itself feels professional yet approachable. The drag-and-drop builder makes creating emails simple, and I appreciate how easy it is to personalize content for different audiences.
Another big plus is that SendGrid isn’t just for marketing emails. It’s perfect for transactional messages like password resets, account notifications, or confirmations, which makes it especially valuable if you’re running a SaaS business or online store.
All in all, I’ve found SendGrid to be powerful, dependable and, most importantly, affordable no matter what your email marketing mileage and needs are.
Key Features & Strengths
- Automated email campaigns. Streamline your email marketing with pre-built and custom automated workflows for welcome series, abandoned carts, and more;
- Amazing deliverability. Enjoy high inbox placement rates and ensure your emails reach their intended recipients with SendGrid’s robust infrastructure;
- Signup form builder. Easily create customizable signup forms to grow your email list and capture leads from your website or social media;
- Analytics dashboard. Track key email marketing metrics, monitor campaign performance, and gain actionable insights to optimize your efforts.
Limitations to Consider
- Limited sending volume. The free version allows only a small number of emails per month, which may not be enough for growing businesses;
- Restricted marketing features. Access to advanced marketing tools like automation and segmentation is limited on the free tier;
- No dedicated IP address. Free users share IPs with others, which can impact deliverability and sender reputation.
Best For
SendGrid is a trusted email delivery platform used by businesses of all sizes to send both transactional and marketing emails. It’s especially well-suited for SaaS companies, enabling them to deliver password resets, account updates, and other essential notifications with exceptional reliability and high deliverability rates.
Pricing
| Plan | Cost | What’s Included |
| Basic | $15/month | 100 contacts & 6,000 emails per month. 5 Signup forms, A/B testing & segmentation. |
| Advanced | $60/month | 100 contacts & 6,000 emails per month. 15 Signup forms, Email automation, dedicated IPs. |
SendGrid is one of the best solutions for me in the transactional email service because it’s easy to start using, the free version is generous and the more affordable paid version isn’t bad.
– Divaldo from Capterra
Constant Contact — Low-Cost Starter Plan for Email Campaigns
Constant Contact is a reliable, beginner-friendly email marketing platform that offers all the core tools small businesses need to get started—without the steep learning curve.
Constant Contact Pricing: Starts at $12/month for 500 contacts + 5,000 emails/month. 30-day free trial available.
The drag-and-drop editor makes creating polished, mobile-optimized emails effortless, while the template library gives plenty of inspiration for newsletters, announcements, and promotions. I also appreciate how easy it is to manage and grow a contact list with built-in signup forms and seamless integrations with tools like Shopify, WordPress, and WooCommerce.
What really stood out to me was how well Constant Contact supports beginners. The automation workflows are simple to set up—perfect for sending welcome emails or follow-ups—and the platform’s real-time reporting gives clear insights into open rates, clicks, and engagement.
The pricing is affordable for what you get, and while it’s not the cheapest platform out there, the mix of usability, support, and performance makes it a strong choice for anyone just getting started with email marketing.
Key Features & Strengths
- Drag-and-drop email editor. Design professional emails easily with a user-friendly, no-code interface;
- Pre-built templates. Access hundreds of templates for newsletters, promotions, and announcements;
- Basic automation. Set up simple autoresponders for welcomes, birthdays, or follow-ups;
- Real-time analytics. Track campaign performance with reports on opens, clicks, and engagement;
- Ecommerce integrations. Connect with platforms like Shopify and WooCommerce to sync products and contacts.
Limitations to Consider
- Limited automation depth. More advanced workflows require higher-tier plans;
- Template customization. Fewer design customization options compared to some competitors;
- Price scaling. Costs can rise quickly as your subscriber list grows.
Best For
Constant Contact is ideal for nonprofits that want a simple, dependable tool to manage newsletters, promotions, and donor updates without a complex setup. Its event management features, easy donation collection options, and polished templates make it especially effective for keeping supporters informed and engaged year-round.
Pricing
| Plan | Cost | What’s Included |
| Lite | $12/month | 500 contacts, email templates, basic automation, real-time reporting. |
| Standard | $35/month | 500 contacts, A/B testing, social posting, advanced automation. |
| Premium | $80/month | 500 contacts, dynamic content, priority onboarding. |
Constant Contact has been a reliable tool for managing my email marketing. It’s user-friendly, offers great design flexibility, and helps me stay connected with clients.
— Colleen from Capterra
Low-Cost Email Platforms — Price Comparison
| Service | Up to 2,500 Subscribers | Up to 10,000 Subscribers | Up to 20,000 Subscribers | Up to 50,000 Subscribers |
| Sender | Free | $40/month | $75/month | $159/month |
| Omnisend | $41/month | $105/month | $262/month | $500/month |
| Brevo | Unlimited contacts with pricing depending on monthly email sends, starting at $826/month | |||
| Zoho Campaigns | $13/month | $37/month | $56/month | $104/month |
| Mailjet | $17/month | $25/month | $31/month | $37/month |
| Mailchimp | $55/month | $115/month | $242/month | $382/month |
| Benchmark Email | $30/month | $76/month | $117/month | $237/month |
| EmailOctopus | $16/month | $36/month | $64/month | $148/month |
| GetResponse | $25/month | $58/month | $125/month | $215/month |
| Kit | $41/month | $100/month | $150/month | $316/month |
| SendPulse | $22/month | $42/month | $68/month | $149/month |
| SendGrid | $15/month | $25/month | $50/month | $120/month |
| Constant Contact | $50/month | $120/month | $230/month | $430/month |
Cheap Email Marketing — Compare ‘Forever Free’ Plans
| Brand | Contact limit | Monthly emails | Free plan restrictions |
| Sender | 2,500 | 15,000 | Limited automation, no dedicated IP, basic reporting |
| Omnisend | 250 | 500 | No automation workflows, Omnisend branding, limited support |
| Brevo | 100,000 | 9,000 (300/day) | Daily sending limit, Brevo branding, limited reporting |
| Zoho Campaigns | 2,000 | 6,000 | Limited templates, Zoho branding, basic automation |
| Mailjet | 1,000 | 6,000 (200/day) | Daily sending limit, Mailjet branding, basic analytics |
| Mailchimp | 500 | 1,000 | Mailchimp branding, limited templates, basic support |
| Benchmark Email | 500 | 3,500 | Limited automation, Benchmark branding, basic reporting |
| EmailOctopus | 2,500 | 10,000 | EmailOctopus branding, limited templates, basic support |
| GetResponse | 500 | 2,500 | Limited landing pages, GetResponse branding, basic automation |
| Kit | 10,000 | Unlimited | Limited automation, Kit branding, basic support |
| SendPulse | 500 | 15,000 | Limited automation, SendPulse branding, basic support |
Key Features to Look for in Cheap Email Marketing Platforms
Finding affordable email marketing software without compromising quality is tricky. It isn’t just about the one-time investment but also the recurring costs and business requirements.
Here are some features to consider while picking an affordable email marketing service:
- Pricing structure. Look for a tool offering tier-based pricing plans. It shouldn’t charge extra costs as add-on charges for vital email marketing features;
- Free plans or trials. There should be a no-strings-attached free plan to test the platform and scale as you grow;
- Features included. The tool should have automation, segmentation, and drag-and-drop builder for impactful email marketing campaigns;
- Deliverability rates. Look for a platform with high deliverability rates and a credible privacy-first infrastructure;
- Integrations. The platform should seamlessly integrate with your existing tech stack to boost your email marketing efforts;
- Customer support. 24/7 live chat, human support staff, and prompt response will help you make the most out of the platform.
How to Choose the Right Best Budget-Friendly Email Platform
Finding the perfect affordable or even free email marketing services is easy if you start by asking the right questions.
Does the platform offer a budget-friendly option for cheap email marketing?
Affordability is important, but it should offer value and make sense for your business. Here’s what you should do:
- Look for pricing that matches your business size;
- Watch for hidden costs like add-ons or extra charges;
- Compare plans to see which offers the best value for your budget.
Does its features, such as automation or analytics, meet your needs?
Cheap doesn’t mean you should settle for less. Prioritize platforms with features that are a must for your growth goals. Research the platform features and find answers for the following questions:
- Is email automation included in the lower tiers?
- Does it provide analytics to track open and click rates?
- Are there options for segmentation or personalization?
Are there any feature restrictions or limitations on the smaller plans?
Lower-cost plans often come with limits and trade-offs. Be sure about what’s missing before committing to a platform. Here’s what you should keep in mind:
- Check for limits on the number of subscribers or emails;
- Find out if features like automation builder or segmentation are missing;
- Ensure upgrading is easy when your needs grow.
How does it integrate with other tools and platforms?
Your email marketing tool should play nice with the rest of your stack. Before committing, you should Check for integrations that simplify workflow. Ask yourself:
- Does it sync with your CRM or ecommerce platform?
- Are integrations easy to set up without technical help?
- Is there an API if you need advanced connections?
Does it provide a free trial or plan so you can test it out?
Trying before buying can save you from costly mistakes. A free tier helps you check a platform’s features without committing to a paid plan. Here’s what you should do:
- Look for platforms with free trials or forever-free plans;
- Is the interface easy to navigate?
- Check if customer support is responsive during the trial period.
Affordable Email Marketing FAQ
What is the best free email marketing software to use?
The best free email marketing software is Sender, which has a Forever Free plan that you can use for up to 2,500 subscribers and 15,000 emails a month. The best part of this affordable email marketing tool is that you can set up unlimited automations, along with many other premium features.
What is the most cost-effective email marketing tool?
Sender stands out as the most cost-effective email marketing tool, thanks to its generous free version and transparent pricing structure. Unlike many platforms that lock advanced features behind higher tiers, Sender gives you full access to automation, segmentation, and templates even on the free plan.
Which is the cheapest newsletter service?
Sender is the cheapest newsletter service you can use in the long run. Its free version lets you send up to 15,000 emails per month to 2,500 subscribers at no cost, and even the paid plans start at just $7 per month.
What happens if I exceed my contact limit?
If you exceed your contact limit, most email marketing services will pause sending new campaigns until you upgrade your plan or remove inactive contacts. You’ll still have access to your account and data, but new subscribers may not be added automatically, and scheduled emails might be delayed.
Can I switch platforms without losing my list?
Yes, you can switch email marketing platforms without losing your list. Most tools, including Sender, let you export subscribers as a CSV or TXT file and import them into your new platform easily.
When migrating, make sure to include key data like tags, custom fields, and engagement history if the new tool supports them. It’s also a good idea to clean and verify your list before importing to maintain deliverability and avoid issues with duplicates or invalid contacts.
