10 Klaviyo Alternatives: Top Platforms for Ecommerce Businesses

Klaviyo is powerful, but is it perfect for every ecommerce business? Not really.

High pricing as your list grows, complex automations that overwhelm small teams, and limited design flexibility leave many brands searching for alternatives. Luckily, there are more affordable options available to replace this expensive email marketing tool. 

After testing dozens of services, we can confidently recommend the following Klaviyo alternative platforms that offer a better pricing model and easier workflows for online business owners.

Let’s explore the top Klaviyo alternatives that can help your ecommerce email marketing scale without the stress.

Why Consider Klaviyo Alternatives?

Why switch from Klaviyo? Well, while the platform has gained popularity as an email marketing service for ecommerce, users often complain about its pricing and deliverability. 

Here are some drawbacks of using Klaviyo that push users to look for alternatives: 

• Costly pricing model. Klaviyo’s costs can get brutal, especially for growing businesses. For example, managing 25,000 contacts costs approximately $400/month on Klaviyo, whereas bulk email services like Sender charge $82/month for similar services; 
• Limited free plan. Klaviyo’s free plan allows only up to 250 contacts and 500 email sends per month, which is too restrictive to test out all the features and do anything meaningful; 
• Deliverability challenges. Klaviyo users often report challenges related to deliverability and emails landing in the spam folder. For example, this user on Reddit reported a drop from nearly 50% to 15% in open rates within a few months of using Klaviyo; 
• Poor customer support. Klaviyo’s customer support has faced criticism for limited availability and responsiveness. The platform lacks phone support, and live chat is not available 24/7, which can be challenging for users requiring immediate assistance. (PCMag). 

Given these limitations, exploring a budget-friendly Klaviyo alternative that offers better pricing plans and priority support makes sense.

Klaviyo Competitors — Quick Comparison Table 

Here’s a quick email marketing pricing comparison of the best email marketing tool options you can consider as an alternative to Klaviyo.

Platform	Free Plan Details	Cost for 5,000 contacts	Pricing vs. Klaviyo	Trustpilot Ratings	Best For
Sender	Up to 2,500 subscribers and 15,000 emails/month	$23/month	Cheaper than Klaviyo by $77/month	4.8 /5.0	Fast growing ecommerce and DTC brands
Omnisend	Unlimited contacts, 500 emails/month to 250 contacts	$81/month	Cheaper by $19/month	4.4 /5.0	Shopify stores focusing on omnichannel marketing
Brevo	Unlimited contacts and up to 300 emails/day	$29/month	Cheaper by $71/month	4.4 /5.0	Businesses looking for SMS marketing options
Drip	No free plan; 14-day free trial available	$89/month	Cheaper by $11/month	NA	Ecommerce stores looking for automation flows
ActiveCampaign	No free plan; offers a 14-day free trial	$79/month	Cheaper by $21/month	3.0 /5.0	Brands with long customer journeys
Mailchimp	Up to 500 contacts and 1,000 emails/month	$75/month	Cheaper by $25/month	2.8 /5.0	Early-stage brands looking for a quick setup
HubSpot	Free CRM for up to 1,000 contacts	$210/month	Costlier by $110/month	2.1 /5.0	Businesses looking for CRM marketing suite
Kit	Free plan for up to 10,000 contacts	$79/month	Cheaper by $21/month	2.0/5.0	Solo creators & personal brands
Constant Contact	No free plan; offers a 60-day free trial	$80/month	Cheaper by $20/month	4.3 /5.0	Brands looking for event marketing features
AWeber	Free plan for up to 500 subscribers and 3,000 emails/month	$60/month	Cheaper by $40/month	2.6 /5.0	Small retailers & digital brands

10 Best Klaviyo Alternatives for Ecommerce Businesses

We tested almost every email marketing service in the market to make this list. Here are our top picks based on affordability, responsive customer support experience, and simplicity:

• Sender — Best Klaviyo alternative for small business;
• Omnisend — Designed for Omnichannel Marketing;
• Brevo — Best Alternative for SMS Campaigns;
• Drip – Best for Budget-friendly Marketing Automation;
• ActiveCampaign — Good Alternative for Email Automation;
• Mailchimp — Comprehensive Ecommerce Integrations;
• HubSpot — Enterprise Klaviyo alternative with CRM;
• Kit — Ideal for Creators and Small Businesses;
• Constant Contact — Best Features for Event Marketing;
• AWeber — Thrives in Robust List Management Tools.

Sender — Best Klaviyo Alternative for Small Business

Sender has become a great alternative for small businesses that feel trapped between growing lists and increasing email marketing costs. The platform offers numerous features that rival more expensive solutions.

Compared to Klaviyo’s expensive scaling options and a tight free plan, Sender offers a refreshing mix of affordability, deliverability, and simplicity without cutting corners on what brands actually need, even on the free plan. This platform is much easier than Klaviyo to set up and manage.

Sender Pricing: Starts at $7/month for up to 1,000 subscribers and 12,000 emails/month | Generous Free Plan available.

Sender is refreshingly straightforward and shines in every aspect where Klaviyo falls short for ecommerce brands looking to scale. It offers better deliverability than Klaviyo from our experience.

The visual automation builder simplifies the set up and pre-made workflow templates help launch campaigns in minutes, not hours. You get ready-to-launch flows for welcome, cart abandonment email sequences, and reactivation drips.

Segmentation capabilities are simple to implement yet powerful. You can group your customers by behavior, purchase activity, engagement levels, or even custom fields without needing to wrestle through complicated logic.

Plus, Sender recently launched a landing page builder, meaning that you’ve got one more great way to attract and hook your customers.

Standout Features

• Intuitive email automation. Easily build welcome flows, cart recovery, and contextual promotion campaigns using a visual builder and pre-built automated workflows;
• Dynamic segmentation. Target users based on purchases, behaviors, demographics, or engagement without complex setups;
• A/B testing — Optimize performance by testing subject lines, content, and send times to find the winning combination for maximum engagement;
• 24/7 human customer support. Contact via email or Live Chat to get an informative answer in a 1 minute or less;
• Strong deliverability. Consistently lands in inboxes without the random engagement drops reported with Klaviyo.

Use Cases by Industry

Sender works best for ecommerce brands that want affordable, high-deliverability email marketing without getting locked into bloated pricing models. Here are some use cases: 

• Growing DTC stores. Nurture leads, recover carts, and drive repeat purchases with minimal setup time; 
• Subscription-based ecommerce. Simply set up automations for welcoming new customers, retention or reactivation nudges, or send relevant promotions; 
• Ecommerce brands scaling through paid ads. Maximize lead nurturing post-capture through personalized marketing campaigns and retargeting flows.

Klaviyo vs. Sender

If your ecommerce business relies heavily on email marketing, Sender strips down the complexity and delivers a clean email marketing alternative. It’s perfect for stores where growing your list and sending targeted email marketing campaigns matter more than anything else.

Instead of the bloat, the pricing cliffs, or the deliverability uncertainty that often come with Klaviyo, Sender offers powerful segmentation, faster set ups, and affordable scaling. If migration headaches are the only ones stopping you – don’t worry. Sender makes the migration process extremely easy.

See pricing →

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Omnisend — Designed for Omnichannel Marketing

Omnisend is a neat omnichannel marketing solution for business owners who don’t want to wrestle with a complicated marketing platform. It’s particularly popular among retail businesses looking for integrated solutions.

Omnisend Pricing: Starts at $20/month for up to 1,000 contacts and up to 12,000 emails/month | Free Plan available.

We’ve used Omnisend before and tested its basic email flows, automations, and SMS capabilities. And we can say that the platform doesn’t try to be everything. It focuses on addressing your core needs, fast. 

The drag-and-drop email campaign builder is sharp, the templates are genuinely usable (not those clunky ‘starter’ ones you often see on other platforms), and building an abandoned cart flow took minutes, not hours.

The big plus? SMS, emails, and even push notification triggers can be managed inside the same automation flow through multiple communication channels.

Standout Features

• Simple automation setup. Build multi-step automations across email, SMS, and push using a visual automation builder;
• Ready-to-use templates. Clean and modern templates that take minutes to customize using advanced email creation tools;
• Behavior-based automation. Automatically send targeted emails or texts based on customer interactions like cart abandonment;
• Collect social proof. Built-in feature to automatically collect reviews and publish them on the Shopify store.

Use Cases by Industry

Omnisend works best for businesses that need to move fast without spending a lot of time learning new things. Here are some use cases:

• Shopify users. Set up cart recovery, welcome series, and promotions without hiring extra help using Shopify email marketing apps;
• Retail brands. Use push, SMS, and emails to boost flash sales or special events across multiple channels;
• Subscription-based businesses. Nurture renewals and manage customer churn using automated sequences.

Limitations

• Limited customization. Fewer ultra-advanced segmentation options compared to other tools on this list; 
• Basic reporting on the free plan. You’ll need the Pro Plan (not even the standard plan) for advanced analytics and deeper insights about multi-channel campaign impact; 
• Fewer integrations. Narrower integration ecosystem compared to tools like Klaviyo.

Klaviyo vs. Omnisend

Omnisend is a simple solution that helps you with the basics of email and SMS marketing. It doesn’t drown you in settings, it doesn’t punish you for growing, and it doesn’t assume you have an in-house tech team. You can launch automations in less time than it takes to look for Klaviyo’s support documentation. 

Sure, when it comes to Klaviyo vs. Omnisend, Klaviyo wins on raw segmentation power. But Omnisend wins where it matters more for most—getting real campaigns out the door faster, and keeping marketing efforts manageable when your real job is running your business.

Omnisend is easy to use, with helpful email and SMS automation, and the templates save time. While design options are a bit limited and costs can rise as your list grows, it’s a solid tool for marketing.

— Dauanie from Capterra

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Brevo — Best Alternative for SMS Campaigns

Brevo is a solid alternative to Klaviyo for ecommerce brands that want SMS marketing features alongside email marketing. It also integrates with major ecommerce platforms seamlessly.

Brevo Pricing: Starts at $9/month for up to 5,000 monthly emails | Free Plan available.

SMS campaigns are easy to set up, automate, and connect directly with your existing email and push notifications campaigns. We liked that one could launch WhatsApp message campaigns, too, something that’s missing from a lot of other tools in this space. 

Setting up automations took a little longer compared to other tools, but once it was done, everything ran smoothly without constant babysitting. The platform helps keep customers up to date across all channels.

Compared to Klaviyo, where SMS feels like a bolt-on feature (with support for limited countries), Brevo treats SMS and WhatsApp campaigns more seriously. It’s a big plus if you’re trying to target your audience across platforms.

Standout Features

• Built-in SMS & WhatsApp campaigns. SMS marketing capabilities and WhatsApp campaigns for omnichannel impact along with emails;
• Easy automation builder. Visual automation builder that connects emails, SMS, push notifications and WhatsApp campaigns;
• AI capabilities. Writes email copy, analyzes campaigns, and segments your audience to speed up your operations, including subject line optimization;
• Push notification support. Supports mobile and web push notifications for re-engagement campaigns.

Use Cases by Industry

Brevo fits best for brands that want fast, multi-channel communication without needing multiple marketing tools. Here are some businesses that can take advantage of Brevo: 

• Ecommerce stores. Send automated promotions, cart reminders, and order updates through SMS, email, and WhatsApp; 
• Local businesses. Use SMS and WhatsApp to drive higher footfall in your offline store during special events or promotions; 
• Subscription services. Automate renewal nudges and payment confirmations using high-conversion SMS workflows as part of the customer lifecycle.

Limitations

• Slower automation setup. Building more complex automations can feel a bit complicated and slower than platforms like Sender or Omnisend; 
• Basic email templates. Email templates look slightly outdated comparing Klaviyo vs competitors; 
• Basic segmentation. Not ideal if you need ultra-granular segmentation like Klaviyo offers.

Klaviyo vs. Brevo

Brevo wins hands down if SMS is a major part of your marketing mix. It’s faster, cheaper, and more flexible to run large SMS campaigns across different countries. Klaviyo’s SMS capabilities feel more limited and can get expensive quickly as your volume increases.

Brevo also adds extra reach with WhatsApp and Facebook Ads, something you won’t get natively with Klaviyo. So, if you’re targeting multi-channel engagement using a single dashboard without adding costs and complexity, Brevo is the smart pick.

I’ve been using Brevo for a while now, and it’s like having all my marketing tools in one place. Whether I need to send out email campaigns, set up SMS marketing, or manage my CRM, it saves me a lot of time.

— Yuri from G2

There are plenty of tools like Brevo. Check out 11 Brevo Alternatives in 2025: Features, Pricing, and Reviews.

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Drip — Best for Budget-friendly Marketing Automation

Drip is an email marketing automation tool that feels lighter, faster, and simpler compared to Klaviyo. It’s designed for stores that want to automate operations without a steep learning curve.

Drip Pricing: Starts at $39/month for up to 2,500 subscribers | 14-day free trial.

Drip doesn’t try to be an all-in-one suite. Rather, its ecommerce-focused features help store owners make their email marketing campaigns more impactful. 

Setting up popups like spin-to-win wheels, exit-intent offers, and quizzes took only a few clicks, and all the data captured flowed directly into automated email sequences. The platform excels at capturing new subscribers email addresses through engaging popups.

We found that the marketing automation feature is worth noting as the workflow builder is simple enough to design must-have sequences without any tech hiccups. Though Drip’s email editor isn’t the best we’ve seen, the template library gave us enough flexibility to launch campaigns without having to start from scratch.

Standout Features

• Customizable workflows. Set up welcome series, cart recovery, and post-purchase email automation with clean, visual triggers;
• Onsite campaign tools. Create spin wheels, popups, quizzes, and bars to capture more emails from your website;
• Ecommerce-first triggers. Native integrations for seamless Shopify, BigCommerce, and WooCommerce email automation;
• Wide template library. Pre-built email designs you can tweak easily, without getting stuck in a heavy editor like Klaviyo.

Use Cases by Industry

Drip fits best for ecommerce brands that want high-impact automations without stretching their budgets too soon. Here are some use cases: 

• Ecommerce stores. Automate customer journeys from first visit to post-purchase follow-ups without hiring a dedicated tech team;
• Subscription businesses. Keep customers engaged with renewal reminders, loyalty offers, and personalized upsell offers;
• Multi-brand marketplaces. Boost checkout rates with cart abandonment automations and real-time product recommendations.

Limitations

• Basic reporting. Though the reporting section appears extensive, most reports are fragmented and fail to offer a bigger picture in terms of overall impact on revenue; 
• Scaling gets expensive. Pricing rises steeply as your list grows beyond 12,500+ email contacts; 
• Template navigation. The template library is big, but finding the right design sometimes feels tedious and overwhelming.

Klaviyo vs. Drip

Drip wins if you’re looking for fast, focused automation without paying premium pricing from day one. Its streamlined setup, real-world ecommerce triggers, and lighter learning curve make it a strong alternative for small to medium-sized businesses.

However, Klaviyo still leads in advanced segmentation and data-heavy reporting. But if you care more about moving quickly and getting automations working without spending hours, Drip lets you launch campaigns faster and scale efficiently.

Easy to navigate UI, solid visual email builder, prompt live chat service response. Supplied email builder templates are well-designed and flexible to utilize for a variety of messaging styles. Continuous improvement of features and implementation of new tools.

— Tom O. from G2

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ActiveCampaign — Good Alternative for Email Automation

ActiveCampaign is an advanced marketing automation platform and a worthy alternative if you want to set up complex drip sequences. It’s an excellent email automation comparison point against Klaviyo.

ActiveCampaign Pricing: Starts at $15/month for up to 1,000 contacts and 10,000 emails/mo | 14-day free trial available. 

During our tests, ActiveCampaign felt like a more mature platform than Klaviyo when it came to managing deeper customer journeys. The platform isn’t just about email—it pulls in SMS, CRM tasks, lead scoring, landing pages, and even dynamic site messaging inside the same flow. 

Unlike Klaviyo, where it’s easy to get tangled in segmentation and data mapping early, ActiveCampaign’s workflow templates help you set up advanced automations faster. This was primarily because of the AI-powered tools inside ActiveCampaign which recommended flow steps, auto-generated branded email templates and offered smart headline suggestions.

The flip side? Expect to spend 2–3 hours initially getting the hang of it, but once you do, you can craft drip campaigns quickly.

Standout Features

• Multi-channel workflow builder. Automate sequences across email and SMS using behavioral data with a drag-and-drop builder;
• Built-in CRM integration. Manage contacts, deals, scoring, and sales pipelines without needing a separate ecommerce CRM platform;
• AI-powered tools. Quickly generate branded templates, headlines, and emails based on your preference or need;
• Rich automation library. Hundreds of ready-to-use ecommerce, service industries and B2B email automation templates.

Use Cases by Industry

ActiveCampaign fits best for businesses that are ready to scale their operations and personalize their marketing efforts with serious automation. Here are some use cases:  

• Ecommerce brands. Build deep customer journeys beyond abandoned cart emails, covering loyalty, upsells, and reviews;
• SaaS companies. Trigger onboarding sequences, renewal reminders, and upsell flows with real behavior-based targeting for SaaS email marketing;
• Service businesses. Automate appointment reminders, lead follow-ups, and customer nurturing without manual tracking.

Limitations

• Learning curve. Expect a long onboarding and training period to really understand the full potential of the platform; 
• Higher starting cost. Paid plans cost more than other tools, and full feature access needs at least a second-tier paid plan; 
• Everything takes time. Sheer availability of complex flows makes it hard to launch anything instantly, which can slow things for small teams with limited bandwidth. 

Klaviyo vs. ActiveCampaign

If you compare Klaviyo vs. ActiveCampaign, ActiveCampaign edges ahead when it comes to truly customized automation and overall flexibility. It doesn’t just stop at email and SMS and even helps you automate CRM tasks, and customer scoring for deeper personalization. You can also set up landing pages and monitor behaviors for contextually-targeted marketing campaigns. 

If you want enterprise-grade automation solutions, ActiveCampaign delivers better features. For brands that have outgrown basic automation and need better control over multi-channel journeys, it becomes a smarter long-term investment compared to Klaviyo.

We moved to ActiveCampaign from two separate systems — one a CRM and one an email marketing provider. Having the capabilities for both of these in one solution has been amazing. I love how easy it is to use ActiveCampaign for creating and sending our marketing emails.

— DJ from G2

Take a look at these 9 ActiveCampaign Alternatives (From a Site That Isn’t Affiliated) to get a better understanding of pros and cons of this tool.

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Mailchimp — Comprehensive Ecommerce Integrations 

If you’ve been in the digital space a while, you already know this name. Mailchimp built its empire by being accessible, adaptable, and packed with enough integrations to suit nearly any kind of online business. It connects with popular ecommerce platforms seamlessly.

Mailchimp Pricing: Starts at $29/month for up to 1,000 contacts and up to 18,000 emails/month | Free Plan available.

The first thing you’ll realize when trying Mailchimp is the depth of its prebuilt email template library. With over 100 ready-to-use designs, setting up campaigns felt faster and more flexible compared to Klaviyo’s more rigid editor.

However, while the surface-level polish is strong, cracks start showing when you get ambitious. Segmentation feels primitive compared to Klaviyo, as email lists act like isolated islands, and moving contacts across them isn’t easy. This can make email list migration challenging.

If your future marketing depends heavily on precision targeting, this might frustrate you faster than you expect. Plus, the costs to operate on Mailchimp can rise pretty fast as it’s notorious for overage charges in case you exceed your plan limits.

Standout Features

• Extensive template library. Access 100+ customizable email templates or create your own with custom HTML; 
• Ecommerce reporting features. Track how email campaigns directly influence product sales inside detailed reports; 
• Landing page builder. Built-in landing page builder for creating dedicated product pages for a campaign without coding; 
• Simplified campaign setup. Quick setup and drag-and-drop builder make it ideal for lean marketing teams with limited tech knowledge. 

Use Cases by Industry

Mailchimp suits businesses that want an easy setup first and deep marketing features later. Basically, brands that are just getting started with email operations, like: 

• Ecommerce stores: Launch product promotions, track sales impact, and plug into Shopify, WooCommerce, or BigCommerce easily;
• Small retailers. Manage basic campaigns, abandoned carts, and re-engagement flows without heavy tech resources such as retail email marketing software;
• Early-stage D2C brands. Use templates and basic automations to establish a consistent, professional presence.

Limitations

• List segmentation limits. Contacts are tied to separate audiences, limiting complex cross-list segmentations; 
• Pricing troubles. Costs can jump fast once you start using premium features and climb to higher sending volumes; 
• Basic automations. Email automations feel more limited compared to other tools on this list. 

Klaviyo vs. Mailchimp

In the Klaviyo vs. Mailchimp debate, Mailchimp wins if your first need is flexibility, speed, and easy integrations. It’s suitable for newer stores or beginners who want less friction while setting up email marketing operations early on. If you need to sync emails with Facebook, Google Ads, CRMs, or payment gateways instantly, Mailchimp makes it painless.

Klaviyo, on the other hand, is better suited for brands that prioritize high-level audience segmentation, predictive analytics, and deep lifecycle marketing. If you’re just starting or prefer an easier, plug-and-play experience across platforms, Mailchimp is a more useful alternative.

My overall experience with Mailchimp has been positive. While there are some limitations and the pricing could be more accessible, the platform delivers on its promise of simplifying email marketing.

— Alec from Capterra

Looking for more tools like Mailchimp? Check these Best Mailchimp Alternatives 2025: 14 Cheaper Tools to Try

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HubSpot — Enterprise Klaviyo Alternative with CRM 

HubSpot has always positioned itself as more than just an email platform and when you try it out, you can see why. It’s a full suite: CRM, marketing automation, customer service, and even a website builder rolled into one system. It offers excellent social media integration capabilities, too.

HubSpot Pricing: Starts at $18/month for up to 1,000 marketing contacts | Free Plan available. 

Using HubSpot feels smoother than you’d expect given how much it offers. The intuitive interface is clean, logical, and built with beginners in mind. However, once you start clicking around, the sheer volume of features can get overwhelming. 

Building basic email campaigns was easy with the free plan. However, when it came to building behavior-based automations for ecommerce like abandoned carts, post-purchase upsells, and loyalty campaigns, HubSpot started to show limits as advanced features were gated behind expensive plans. 

Compared to Klaviyo, which sticks tightly to ecommerce email marketing, HubSpot opens a dozen more doors: CRM records, signup forms, lead tracking, even landing pages. It offers a wider ecosystem, but training is required to get truly comfortable.

Standout Features

• All-in-one CRM suite. Manage contacts, deals, marketing campaigns, and customer service from one dashboard;
• Smart lead capture. Newsletter signup forms and popups that trigger based on visitor behavior without needing to code;
• Robust reporting. Pre-built dashboards and customizable analytics to monitor performance integrations and track email, CRM, and website performance;
• Built-in sales pipelines. Track customer touchpoints beyond emails, including deals, notes, and behavior tracking.

Use Cases by Industry

HubSpot works best for ecommerce brands that want more than email — and have the budget to build a full CRM-driven ecosystem. Here are some use cases:

• Multi-channel retailers. Manage online store marketing tools along with sales, service, and marketing from one platform;
• High-ticket ecommerce brands. Monitor and optimize longer customer journeys from first browse to post-purchase support;
• DTC brands with sales/support ops. Blend ecommerce sales with lead nurturing and support functions using CRM pipelines.

Limitations

• Expensive upgrades. Key automation features like A/B testing, omnichannel workflows, and advanced scoring live behind pricey plans;
• Deliverability gaps. HubSpot’s email deliverability is questionable (78%) as compared to other platforms on this list—a key deliverability comparison point;
• Basic email templates. Good enough for newsletters, but limited when you need dynamic product blocks or AI recommendations.

Klaviyo vs. HubSpot

HubSpot casts a much wider net than Klaviyo, offering CRM, CMS, service automation, and more—making it a great pick if you need an all-in-one platform beyond just email. For businesses wanting centralized customer management, HubSpot saves the hassle of stitching together five different tools.

That said, if your primary focus is precision ecommerce email marketing, you should try other alternatives in this list as they will serve you better at a lower entry price. HubSpot is a powerhouse, but only when you’ve got deep pockets.

Overall I have a great experience with Hubspot Marketing. I do a mixture of operations and marketing duties during my day and my experience in the marketing module has helped me in areas of operations as well. The social content scheduling aspect of it has been seamless!

— Allie from Capterra

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Kit — Ideal for Creators and Small Businesses 

If you’re a small ecommerce brand, digital product seller, or creator building a small shop, Kit offers a fresh alternative to traditional email marketing solutions. It’s perfect for many ecommerce businesses just starting out.

Kit Pricing: Starts at $29/month for 1,000 subscribers and unlimited emails | Free Plan available. 

Kit is primarily a creator-centric platform. Everything from landing pages to automated emails is designed to be intuitive and support a solo operation. You can set up basic lead capture forms, launch simple email automations, and sell digital products directly from the platform without any third-party integration. 

One of the features we liked was its Recommendations network. Your newsletter can get recommended inside other creators’ newsletters (using Kit), which helps small brands grow organically without ad spends. That’s a very different growth approach compared to Klaviyo, where audience growth still depends mostly on your own paid or organic efforts.

However, brands with complex ecommerce needs like syncing complex SKU-level purchase data or dynamic product recommendations inside emails can feel boxed while using Kit. The platform works better with numerous ecommerce integrations for simpler setups.

Standout Features

• Creator-first tools. Readymade templates, newsletter automation sequences, and basic nurturing flows without steep learning curves; 
• Audience growth engine. Powerful creator recommendation network to grow your list via other creators’ audiences; 
• Digital selling solutions. Launch digital stores directly for selling ebooks, courses, or unique product lines; 
• Automation builder. Visual workflow builder to welcome subscribers, nurture leads, and trigger emails based on actions.

Use Cases by Industry

Kit is best for creator-led personal brands and small retailers with a large audience and simple customer journey. Here are some use cases: 

• Solo ecommerce founders. Sell digital goods, merch, or simple product bundles without building complex funnels; 
• Digital creators. Run newsletters, sell courses, ebooks, or promote paid community memberships; 
• Micro ecommerce brands. Capture early leads, launch products, and nurture customer lists without high overheads. 

Limitations

• Limited ecommerce depth. No dynamic product recommendations, complex SKU-level flows, or advanced cart recovery; 
• Creator-centric ecosystem. Works better for creators selling digital goods than high-volume physical product stores; 
• Scaling constraints. Monetization tools are great for personality-driven brands, but there are limited scaling opportunities for core ecommerce promotions. 

Klaviyo vs. Kit

Kit offers a breath of fresh air for small creators and ecommerce founders who care more about community than complexity. It’s a friendly, fast way to build an audience, send polished emails, and sell digital offers without getting buried under heavy setup.

But if you’re running a full-scale ecommerce store and need complex cart recovery sequences, customer segmentation, or smart product recommendations, Kit might not outdo what Klaviyo offers. But if you’re just getting started as a community-first brand, you can give Kit a go.

Kit does a great job at making things simple. The UI is easy to navigate, and templates are easy to set up and implement. Automations are also very easy to set up with a visual interface.

— Dustin from Capterra

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Constant Contact — Best Features for Event Marketing

Constant Contact enables more targeted campaigns for event-driven marketing. So, if your ecommerce brand hosts events like pop-ups, webinars, product launches, and VIP sales, you’ll get more useful tools than Klaviyo has.

Constant Contact Pricing: Starts at $30/month for up to 1,000 subscribers | Free trial available. 

Working inside Constant Contact feels a little different from other platforms we tested. The first thing you notice is how unified the dashboard feels. Setting up landing pages for events, building RSVP-driven email flows, sending birthday offers, and running social media ads from a fairly simple dashboard.

For ecommerce brands hosting launch parties, limited edition drops, or seasonal promos, Constant Contact offers better event templates and marketing assets than Klaviyo. 

We also liked how easily you can tie email marketing with social ads, particularly around event-driven campaigns. If you want to invite customers to a product drop party and retarget them with a Facebook ad afterward, it’s all doable without leaving Constant Contact.

Standout Features

• Event-driven campaigns. Launch RSVP pages, send event invites, and automate reminders without extra tools; 
• Social media management. Create and manage Facebook and Instagram ads directly inside Constant Contact’s dashboard; 
• Milestone automation: Set up automated welcome, birthday, and customer anniversary emails easily using a visual builder; 
• List segmentation. Auto-generate segments based on engagement or store activity data. 

Use Cases by Industry

Constant Contact fits brands that announce frequent launches or run milestone-driven sales campaigns alongside their regular promotion activities, like:

• Boutique stores. Host product launch events, private sales, or pop-up experiences supported by email and social ads; 
• Lifestyle brands. Use milestone automations like birthdays or anniversaries to keep customers engaged over the long term; 
• Subscription brands. Run exclusive virtual events or early-access drops to nurture subscriber loyalty.

Limitations

• Restrictive ecommerce automation. No true multi-step abandoned cart sequences, advanced winback flows, or dynamic upsells; 
• Limited personalization. Templates look polished but are harder to customize for product-driven personalization; 
• Pricing grows quickly. List-based pricing can jump fast as your audience scales beyond 5,000+ subscribers.

Klaviyo vs. Constant Contact

If your brand’s revenue engine depends on deep product recommendation engines, AI-powered flows, or tight lifecycle-based automation, Klaviyo may look better to you. However, it can get confusing for brands that admire real-world interactions and use events to move customers through hybrid funnels. 

Constant Contact wins when events, launches, and real-world engagement campaigns are a major part of your ecommerce strategy. It connects email, social ads, and landing pages without needing an external CRM or ad manager.

Constant Contact has been very useful for e-news, event, and fundraising communication. For the most part the platform is user friendly and intuitive to use. It’s important to keep an eye on the number of contacts in your system and remove any outdated ones because Constant Contact bills by the number of contacts in your account.

— Allyson from Capterra

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AWeber — Thrives in Robust List Management Tools

If your brand relies heavily on building a big, well-organized list, and nurturing it systematically, AWeber has some edge over Klaviyo.

AWeber Pricing: Starts at $25/month for up to 1,000 subscribers and 10,000 monthly emails | Free Plan available.

Using AWeber felt refreshingly simple compared to other ecommerce-first email marketing platforms. Setting up lists, assigning custom tags, and building subscriber-specific automations took minutes. 

If you’ve got a small online store or are selling through Shopify and have straightforward buyer journeys, AWeber’s flow is easy to get comfortable with.

Their recent ecommerce landing page features are a nice bonus, too. You can create checkout-ready landing pages for digital products, workshops, or physical goods, connecting directly to Stripe.

Standout Features

• Custom audience tags. Apply tags during signups, purchases, or link clicks for targeted email campaigns;
• Ecommerce landing pages. Sell products and services through built-in landing pages with Stripe integration; 
• Email broadcasts. Quickly segment and blast emails to engaged users without overcomplicating your flow; 
• Basic automations. Build automations triggered by tags and form signups to nurture audiences without a learning curve.

Use Cases by Industry

AWeber is good for ecommerce brands that prioritize growing and organizing customer lists over running complex, AI-driven marketing funnels.

• Starter Shopify stores. Sell a few core products or run promotions without needing deep behavior flows; 
• Digital product brands. Launch ebooks, courses, or workshops without setting up a full ecommerce platform; 
• Small-scale retailers. Run clean, segmented broadcasts for sales, launches, or seasonal campaigns with minimal setup.

Limitations

• Limited behavioral triggers. No native dynamic content, product recommendation blocks, or multi-layered cart recovery; 
• Manual segmentation. Most list organization relies on user tagging or static segment setups; 
• Basic reporting. Ecommerce tracking is functional, but lacks detailed lifetime value tracking or predictive analytics.

Klaviyo vs. AWeber

AWeber is built for businesses who want a clean, fast way to manage their lists, nurture audiences, and sell without needing advanced ecommerce automation. It’s a great fit for small shops and creator-led brands focused on building meaningful customer relationships. 

Though Klaviyo offers more features in terms of segmentation and personalization, the complexity can overwhelm small teams and can get costly as your list grows. So, if you need a simple solution for nurturing your list and can take care of segmentation through tags, you should think about AWeber.

I enjoyed using AWeber. It was easy to set up lists and broadcast emails. And it made it possible for me to get started building my business online without much tech skill.

— Ben Marcoux from Capterra

Check out 10 Best AWeber Alternatives Compared (2025 Update) for a deeper understanding.

Klaviyo Alternatives Compared Side-by-Side

Choosing the right Klaviyo alternative depends on your business needs. Here’s a quick comparison of each tool’s strengths, weaknesses, and ideal use cases to help you decide.

Name of Tool	Pros	Cons	Best For
Sender	Cost-effective platform, easy-to-use automation builder, premade templates	Sender branding on the free plan. No landing page builder	Online businesses that want to set up personalized automation campaigns quickly
Omnisend	Omnichannel marketing (SMS & email), Shopify review requests, seamless automation	Pricing increases with advanced features	Ecommerce brands needing multi-channel marketing
Brevo	Unified inbox for SMS, email, and chat; built-in CRM; global SMS reach	Template editor can feel basic compared to competitors	Ecommerce stores needing SMS marketing with CRM integration
Drip	Ecommerce-specific automation, deep integrations with Shopify, WooCommerce	SMS functionality is dicey sometimes.	Ecommerce stores focused on multi-channel automation
ActiveCampaign	Advanced automation builder, dynamic content, multi-channel capabilities	Steep learning curve for beginners	Ecommerce brands needing powerful deeper personalization
Mailchimp	AI-powered product recommendations, abandoned cart automation	Limited advanced automation on lower plans	Small businesses needing quick integrations with ecommerce platforms
HubSpot	Full CRM suite, behavior-based automation, detailed customer profiles	Higher cost compared to other alternatives	Ecommerce stores needing advanced CRM and email automation
Kit	Built for creators, subscription management, digital product sales	Not ideal for large-scale physical product ecommerce	Creators and small businesses monetizing digital products
Constant Contact	Event management tools, RSVP tracking, automated event reminders	Limited advanced ecommerce automation features	Ecommerce brands running events, webinars, or live sales
AWeber	Robust list management, automated tagging, dynamic segmentation	Basic design templates and limited advanced automation	Ecommerce businesses looking for list management tools specifically

Klaviyo Competitors Price Comparison Table 

Here are the monthly costs of moving to other Klaviyo alternatives based on the number of email subscribers in your list:

Provider	5,000 Contacts	10,000 Contacts	20,000 Contacts	50,000 Contacts	100,000 Contacts
Sender	$23	$40	$75	$159	$257
Omnisend	$81	$132	$265	$413	$900
Brevo*	Brevo charges based on number of emails sent, not stored contacts. Paid plans start at $12/month
Drip	$89	$154	$289	$699	$1199
ActiveCampaign	$79	$149	$311	$609	Custom pricing
Mailchimp	$75	$110	$230	$385	$800
HubSpot	$210	$410	$810	$2010	$4010
Kit (ConvertKit)	$79	$119	$179	$379	$679
Constant Contact	$80	$120	$230	$430	Custom pricing
AWeber	$60	$100	$185	$375	$600

Email Marketing Platform Price Calculator 

Email marketing tools are definitely not everything but it’s one of the factors when choosing yours. Especially on a string-budget.

That’s how our pricing calculator came to be – compare what you can afford with what you need and find your perfect fit.

Key Features to Look for in Klaviyo Alternative

If you are still unsure about which Klaviyo alternative to pick, we’ve got you covered. You must test out the different platforms and compare them based on the following features. 

Here’s what to look for in a Klaviyo alternative: 

• Advanced email automation. Automation capabilities to help you build workflows triggered by customer actions. Look for premade automations and a visual automation builder; 
• SMS capabilities. Native SMS marketing tools with global reach, automated flows, and reliable delivery to help you engage customers beyond their inbox; 
• Ecommerce integrations. One-click connections to Shopify, WooCommerce, and other platforms for real-time customer data sync, order tracking, and campaign triggers; 
• Segmentation and personalization tools. Granular audience segmentation and dynamic content to help you personalize every campaign to subscriber’s preferences; 
• Analytics and reporting. Look for a real-time dashboard with insights on campaign performance, sales impact, and customer acquisition. 

FAQs about Klaviyo Alternatives

Is Klaviyo good for small businesses?

Klaviyo is powerful, but its high pricing and steep learning curve can be challenging for small businesses.

For those looking for an affordable email marketing platform with generous features, Sender is a better fit. It offers easy-to-use automation tools, reliable deliverability, and ecommerce-specific tools without the high costs—perfect for small businesses that need scalable email marketing.

Which Klaviyo alternative offers the best free plan?

If you need a robust free plan, Sender stands out. Unlike Klaviyo’s limited free tier, Sender offers access to automation workflows, segmentation, and responsive templates even on the free plan. It’s a great option for ecommerce businesses that want to grow their email marketing efforts without initial investment.

How do I switch from Klaviyo to another platform?

Most platforms make it easy to migrate from Klaviyo. You get data migration support—transfer your existing templates and email lists through a streamlined Klaviyo data export process. For example, with Sender, you get step-by-step guidance.