10 Best Klaviyo Alternatives for Ecommerce in 2026

Many ecommerce teams outgrow their initial email platform once automation, data needs, and costs become more complex. This page compares the 10 best Klaviyo alternatives for ecommerce in 2026, focusing on features, integrations, pricing scalability, and lifecycle marketing strength.

This guide is here to help brands evaluate email marketing platforms based on automation depth, deliverability, and long-term value, making it easier to choose a platform that fits operational needs, email marketing scalability and revenue goals.

How We Evaluated Klaviyo Alternatives

We take particular attention to how we evaluate each email service provider that ends up on the final list. While there are multifaceted factors involved in the evaluation process, some of the key features we pay particular attention to come down to these areas:

• Automation capabilities. We assess workflow depth, real-time triggers, branching logic, behavioral and predictive segmentation, in-flow A/B testing, and cross-channel orchestration. Emphasis is on how easily teams launch, iterate, and tie lifecycle automations directly to measurable revenue and customer retention outcomes;
• Ecommerce integrations. We review native and third-party integrations across carts, payments, subscriptions, reviews, loyalty, and support tools. Scoring focuses on data sync speed, event accuracy, catalog richness, and how well commerce data powers segmentation, personalization, and triggered messaging;
• Pricing scalability. We compare how costs evolve with list growth, send volume, multiple stores, and added channels like SMS. We flag feature paywalls, overage risks, and long-term ROI, prioritizing platforms with predictable pricing and strong value at higher scale;
• Deliverability & infrastructure. We evaluate authentication support, IP options, reputation management tools, email authentication setup, list hygiene features, and bounce/complaint handling. We also examine sending architecture, compliance safeguards, and reporting depth to judge how reliably platforms maintain inbox placement as volume grows;
• Ease of migration. We test list and consent imports, event mapping, flow and template recreation, and tracking validation. Weight is given to migration services, onboarding guidance, and how quickly teams can reach performance parity without disrupting active lifecycle programs;
• Support & usability. We measure responsiveness and expertise across support channels, especially for urgent technical issues. Usability testing covers dashboard clarity, workflow builder experience, template design tools, permissions, and how fast new users can confidently execute advanced campaigns.

Why Ecommerce Brands Consider Klaviyo Alternatives

Why leave Klaviyo? Well, while the platform has gained popularity as the go-to ecommerce email platform, an increasing number of store owners reconsider Klaviyo as their contact lists expand, SMS usage increases, and lifecycle automation needs become more complex.

To start, Klaviyo’s January 2025 pricing update brought one big shift that caught many of us off guard: a contact-based pricing model that charges based on the number of active profiles you have, not just your list size or how many emails you send.

If your active profiles go over your current plan’s limit, Klaviyo will automatically bump you to a higher tier, which may raise your monthly cost—though the first increase is capped at 25%. I’ve seen this catch several online stores by surprise when their bills suddenly jumped.

Besides, these are the drawbacks of using Klaviyo that I’ve encountered and that push merchants to look for alternatives:

• Costly pricing model. Klaviyo’s costs can get brutal, especially for growing ecommerce brands. For example, managing 25,000 contacts costs approximately $400/month on Klaviyo, whereas bulk email services like Sender charge $82/month for similar services.
• Limited free plan. Klaviyo’s free plan allows only up to 250 contacts and 500 email sends per month, which is too restrictive to test out all the features and do anything meaningful.
• Deliverability challenges. Store owners using Klaviyo often report challenges related to deliverability and emails landing in the spam folder. For example, this user on Reddit reported a drop from nearly 50% to 15% in open rates within a few months of using Klaviyo.
• Poor customer support. Klaviyo’s customer support has faced criticism for limited availability and responsiveness. The platform lacks phone support, and live chat is not available 24/7, which can be challenging for merchants requiring immediate assistance. (PCMag).

Given these limitations, I’ve found that exploring a budget-friendly Klaviyo replacement that offers better pricing plans and priority support makes perfect sense.

Klaviyo Competitors — Quick Feature & Fit Comparison 

Here’s a quick email marketing pricing comparison of the best email marketing tool options you can consider as an alternative to Klaviyo.

Platform	Free Plan Details	Cost for 5,000 contacts	Pricing vs. Klaviyo	Trustpilot Ratings	Best For
Sender	Up to 2,500 subscribers and 15,000 emails/month	$23/month	Cheaper than Klaviyo by $77/month	4.8 /5.0	Fast growing ecommerce and DTC brands
Omnisend	500 emails/month to 250 contacts	$81/month	Cheaper by $19/month	4.4. / 5.0	Shopify stores focusing on omnichannel marketing
GetResponse	Free plan for up to 500 contacts + 2,500 emails	$46/month	Cheaper by $54/month	4.2 / 5.0	SMS, ecommerce, retail
Drip	No free plan; 14-day free trial available	$89/month	Cheaper by $11/month	NA	Ecommerce stores looking for automation flows
ActiveCampaign	No free plan; offers a 14-day free trial	$79/month	Cheaper by $21/month	3.0 /5.0	Brands with long customer journeys
Mailchimp	Up to 250 contacts and 500 emails/month	$75/month	Cheaper by $25/month	2.8 /5.0	Early-stage brands looking for a quick setup
HubSpot	Free CRM for up to 1,000 contacts	$210/month	Costlier by $110/month	2.1 /5.0	Businesses looking for CRM marketing suite
Campaign Monitor	No free plan; 500 contacts + 500 emails under 30-day trial	$89/month	Cheaper by $11/month	3.4 / 5.0	Nonprofits, ecommerce
Brevo	Up to 100,000 contacts and up to 300 emails/day	$29/month	Cheaper by $71/month	4.4 /5.0	Businesses looking for SMS marketing options
AWeber	Free plan for up to 500 subscribers and 3,000 emails/month	$60/month	Cheaper by $40/month	2.6 /5.0	Small retailers & digital brands

10 Best Klaviyo Alternatives for Ecommerce Businesses

We tested almost every email marketing service on the market to make this list. Here are our top picks based on affordability, responsive customer support experience, and simplicity:

Sender — Best Email Marketing Platform for SMBs

Sender is an email marketing and marketing automation platform designed for small to midsize businesses. It focuses on campaign creation, behavioral automations, segmentation, and ecommerce messaging while maintaining a lightweight interface and lower entry costs compared to many enterprise-oriented tools.

Sender Pricing: Starts at $7/month for up to 1,000 subscribers and 12,000 emails/month | Generous Free Plan available.

The platform includes a visual builder for marketing automations like multi-step cart recovery and personalized product recommendations, alongside granular segmentation based on subscriber behavior and custom attributes. Sender also provides a dedicated transactional email infrastructure to handle essential store operations—such as instant order confirmations, shipping updates, and password resets.

Sender offers a free plan and paid tiers that scale primarily with subscriber count and email volume. Its feature set is structured to cover core lifecycle marketing needs without requiring complex configuration or advanced data modeling.

Standout Features

• Visual automation builder. Create welcome flows, cart recovery emails, and behavior-based sequences using prebuilt templates and drag-and-drop workflow editing.
• Segmentation tools. Group contacts by engagement, purchase activity, demographics, and custom fields for targeted campaigns.
• Email A/B testing. Test subject lines, content variations, and send timing to measure engagement differences.
• Customer support availability. Provides 24/7 live chat and email support across plans.
• Email Deliverability tools. Includes standard authentication support and list management tools such as suppression and engagement-based filtering.

Use Cases by Industry

Sender works best for ecommerce brands that want affordable, high-deliverability online store email marketing without getting locked into bloated pricing models. Here are some use cases I’ve seen work well:

• Ecommerce brands. Supports core lifecycle programs including welcome emails, cart reminders, post-purchase follow-ups, and reactivation campaigns tied to store behavior;
• Subscription-based businesses. Enables onboarding sequences, renewal reminders, and engagement-based retention messaging;
• Growing online retailers. Useful for teams that need structured automation and segmentation without complex setup or dedicated technical resources.

Klaviyo vs. Sender Breakdown

We evaluated Klaviyo and Sender across key criteria, including automation capabilities, ecommerce integrations, platform usability, and analytics functionality.

Feature	Klaviyo	Sender	Winner
Automation Builder	Complex, steep learning curve	Visual builder, easy to use	Sender
Behavior-based Triggers	Lots of native ecommerce triggers	Multi-step triggers for more common scenarios	Klaviyo
Ecommerce Platform Integrations	Extensive	All major platforms	Tie
Advanced Segmentation	Very advanced but complex	Powerful yet simple	Klaviyo
Drag-and-Drop Email Builder	Available but rigid	Intuitive and flexible	Sender
Analytics & Revenue Attribution	Comprehensive	Clear and actionable	Tie
SMS Marketing	Add-on pricing, region limitations	Included in paid plans with unified automation	Sender

Key Advantages over Klaviyo

• 79% lower cost for 5,000 contacts ($23 vs $100/month with Klaviyo);
• 10x more generous free plan (2,500 contacts vs Klaviyo’s 250 contacts);
• Better deliverability rates with consistent inbox placement (no sudden engagement drops);
• 24/7 instant human support (vs Klaviyo’s limited availability and no phone support);
• Simpler automation setup takes minutes, not hours to launch campaigns.

See why businesses choose Sender:

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Omnisend — Designed for Omnichannel Marketing

Omnisend is a neat omnichannel marketing solution I’ve recommended to business owners who don’t want to wrestle with a complicated marketing platform. It’s particularly popular among retail businesses looking for integrated solutions and is one of the strongest Klaviyo competitors for Shopify email marketing.

Omnisend Pricing: Starts at $11/month for up to 500 contacts and up to 6,000 emails/month | Free Plan available.

I’ve used Omnisend on several projects and tested its basic email flows, automations, and SMS capabilities extensively. From my experience, the platform doesn’t try to be everything. It focuses on addressing your core needs, fast.

The drag-and-drop editor impressed me with its sharpness, the templates are genuinely usable (not those clunky ‘starter’ ones I often see on other platforms), and building an abandoned cart flow took me just minutes, not hours.

The big plus I discovered? SMS, emails, and even push notification triggers can be managed inside the same automation flow through multiple communication channels—something that took multiple tools to achieve before.

Standout Features

• Simple automation setup. Build multi-step automations across email, SMS, and push using a visual automation builder;
• Ready-to-use templates. Clean and modern templates that take minutes to customize using advanced email creation tools;
• Behavior-based automation. Automatically send targeted emails or texts based on customer interactions like cart abandonment;
• Collect social proof. Built-in feature to automatically collect reviews and publish them on the Shopify store.

Use Cases by Industry

Omnisend works best for businesses that need to move fast without spending a lot of time learning new things. Here are some use cases:

• Shopify users. Set up cart recovery, welcome series, and promotions without hiring extra help using Shopify email marketing apps;
• Retail brands. Use push, SMS, and emails to boost flash sales or special events across multiple channels;
• Subscription-based businesses. Nurture renewals and manage customer churn using automated sequences.

Limitations

• Limited customization. Fewer ultra-advanced segmentation options compared to other tools on this list; 
• Basic reporting on the free plan. You’ll need the Pro Plan (not even the standard plan) for advanced analytics and deeper insights about multi-channel campaign impact; 
• Fewer integrations. Narrower integration ecosystem compared to tools like Klaviyo.

Klaviyo vs. Omnisend Breakdown

In the table below, we compared Klaviyo and Omnisend head-to-head, based on core factors such as automation strength, ecommerce integration, ease of use, and analytics capabilities.

Feature	Klaviyo	Omnisend	Winner
Automation Builder	Complex setup required	Visual, quick setup	Omnisend
Behavior-based Triggers	Very advanced and granular	Strong ecommerce triggers, simpler setups	Tie
Ecommerce Platform Integrations	Extensive	Strong Shopify focus	Tie
Advanced Segmentation	Very detailed	Good but simpler	Klaviyo
Drag-and-Drop Email Builder	Available	Modern templates	Omnisend
Analytics & Revenue Attribution	Comprehensive	Basic on free plan	Klaviyo
SMS Marketing	Included, native	Included, native	Tie

Key Advantages over Klaviyo

• 43% lower pricing for 5,000 contacts ($57 vs $100/month);
• Built-in SMS and WhatsApp at no extra cost (vs Klaviyo’s expensive add-ons);
• 2x faster automation setup with pre-built omnichannel workflows;
• Native review collection feature for Shopify stores included free.

Omnisend is easy to use, with helpful email and SMS automation, and the templates save time. While design options are a bit limited and costs can rise as your list grows, it’s a solid tool for marketing.

— Dauanie from Capterra

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GetResponse — Ecommerce Automation & Funnels

GetResponse blends email marketing with conversion funnels, making it useful for brands that want campaigns and lead capture in one place.

GetResponse Pricing: Starts at $15/month for up to 1,000 contacts and unlimited emails | Free Plan available.

In addition to newsletters and customer lifecycle emails, GetResponse supports behavior-based email flows, cart recovery emails, post-purchase email series, and triggered email campaigns tied to store activity. 

Beyond email, this Klaviyo alternative stands out for built-in landing pages, signup forms, and sales funnels that connect subscriber growth tools with conversion-focused email sequences. Reporting includes core engagement metrics and email revenue attribution, giving teams visibility into how automations influence sales. 

Overall, GetResponse is a perfect fit for SMB ecommerce brands looking for structured automation and funnel tools in a single platform rather than a deeply specialized ecommerce data engine.

Standout Features

• Conversion funnels. Prebuilt sales and lead funnels that combine landing pages, signup forms, and automated email sequences in one flow;
• Automation builder. Visual automation workflows for customer lifecycle emails, including cart recovery emails, post-purchase email series, and win-back campaigns;
• Dynamic content & email personalization engine. Use dynamic content blocks, custom fields, tags, and behavioral data to power product recommendation emails and targeted messaging;
• Subscriber growth tools. Built-in popups, forms, and landing pages to support list building without third-party apps.

Use Cases by Industry

GetResponse is ideal for businesses that want powerful marketing tools without a steep learning curve. It’s especially useful for teams looking to quickly launch campaigns, automate communication, and grow their audience with minimal setup time.

• Ecommerce brands. Run browse abandonment emails, cart recovery emails, replenishment reminders, and promotional funnels tied to store activity;
• Course creators & educators. Use webinars, lead magnets, and automated nurture sequences to convert leads into paid programs;
• SMBs & digital businesses. Manage email marketing, landing pages, and sales funnels from one dashboard without complex integrations.

Limitations

• Interface complexity. Funnel, webinar, and email tools in one platform can feel overwhelming at first;
• Ecommerce depth. Behavioral triggers and product-level segmentation are not as granular as ecommerce-first platforms;
• Template flexibility. Some email and landing page templates feel dated compared to newer builders.

Klaviyo vs. GetResponse Breakdown

We evaluated Klaviyo and GetResponse across automation capabilities, ecommerce integrations, usability, and analytics.

Feature	Klaviyo	GetResponse	Winner
Automation Builder	Powerful but can feel complex	Visual builder + funnel automations	Tie
Behavior-based Triggers	Very advanced and granular	Strong standard triggers, less ecommerce depth	Klaviyo
Ecommerce Platform Integrations	Extensive	Good coverage, fewer ecommerce-native features	Klaviyo
Advanced Segmentation	Very detailed (incl. predictive options)	Solid segmentation, less granular for ecommerce behavior	Klaviyo
Drag-and-Drop Email Builder	Available, more ecommerce-oriented	Easy editor + landing pages/templates	GetResponse
Analytics & Revenue Attribution	Comprehensive, ecommerce-focused	Good reporting, less ecommerce-specific attribution	Klaviyo
SMS Marketing	Native, included	Available (plan/region dependent)	Tie

Key Advantages over Klaviyo

• Built-in sales funnels and webinar hosting without third-party tools;
• Lower starting cost for growing SMB lists;
• All-in-one environment combining email marketing, landing pages, and lead capture;
• Simpler setup for brands that need structured automations without deep ecommerce data modeling.

I have very good experience of GetResponse. Since it is very easy to use, and has lot of good features to do email campaigns. and there customer support is also very good.

— Akshay from Capterra

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Drip — Best for Budget-friendly Marketing Automation

Drip is an email marketing automation tool that feels lighter, faster, and simpler compared to Klaviyo. It’s email marketing for online stores that want to automate operations without a steep learning curve, making it an excellent choice among Klaviyo competitors for cart abandonment software.

Drip Pricing: Starts at $39/month for up to 2,500 subscribers | 14-day free trial.

In my experience, Drip doesn’t try to be an all-in-one suite. Rather, its ecommerce-focused features help store owners make their marketing messages more impactful.

When I tested it, setting up popups like spin-to-win wheels, exit-intent offers, and quizzes took only a few clicks, and all the data captured flowed directly into automated email sequences. The platform excels at capturing new subscribers’ email addresses through engaging popups.

Though Drip’s email editor isn’t the best I’ve seen, it doesn’t diminish the overall value of this wallet-friendly Klaviyo alternative.

Standout Features

• Customizable workflows. Set up welcome series, cart recovery, and post-purchase email automation with clean, visual triggers;
• Onsite campaign tools. Create spin wheels, popups, quizzes, and bars to capture more emails from your website;
• Ecommerce-first triggers. Native integrations for seamless Shopify, BigCommerce, and WooCommerce email automation;
• Wide template library. Pre-built email designs you can tweak easily, without getting stuck in a heavy editor like Klaviyo.

Use Cases by Industry

Drip fits best for ecommerce brands that want high-impact automations without stretching their budgets too soon. Here are some use cases: 

• Ecommerce stores. Automate customer journeys from first visit to post-purchase follow-ups without hiring a dedicated tech team;
• Subscription businesses. Keep customers engaged with renewal reminders, loyalty offers, and personalized upsell offers;
• Multi-brand marketplaces. Boost checkout rates with cart abandonment automations and real-time product recommendations.

Limitations

• Basic reporting. Though the reporting section appears extensive, most reports are fragmented and fail to offer a bigger picture in terms of overall impact on revenue; 
• Scaling gets expensive. Pricing rises steeply as your list grows beyond 12,500+ email contacts; 
• Template navigation. The template library is big, but finding the right design sometimes feels tedious and overwhelming.

Klaviyo vs. Drip Breakdown

We assessed Klaviyo and Drip based on core factors such as automation strength, ecommerce integration, ease of use, and analytics capabilities.

Feature	Klaviyo	Drip	Winner
Automation Builder	Complex but powerful	Simple and effective	Drip
Behavior-based Triggers	Advanced ecommerce behavioral tracking	Flexible cross-channel behavior logic	Tie
Ecommerce Platform Integrations	Extensive	Native ecommerce focus	Tie
Advanced Segmentation	Very advanced	Good for ecommerce	Klaviyo
Drag-and-Drop Email Builder	Available but rigid	Template-based, flexible	Drip
Analytics & Revenue Attribution	Comprehensive	Fragmented reporting	Klaviyo
SMS Marketing	Native, included	Zapier add-on	Klaviyo

Key Advantages over Klaviyo

• 11% more affordable at 5,000 contacts ($89 vs $100/month);
• Faster workflow creation with visual builder and ready-to-use templates;
• Built-in popup tools (spin wheels, quizzes) without third-party apps;
• Lighter platform that doesn’t overwhelm small teams;
• Better onboarding experience with less technical complexity.

Easy to navigate UI, solid visual email builder, prompt live chat service response. Supplied email builder templates are well-designed and flexible to utilize for a variety of messaging styles. Continuous improvement of features and implementation of new tools.

— Tom O. from G2

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ActiveCampaign — Good Alternative for Email Automation

ActiveCampaign is an advanced marketing automation platform that I’ve found to be a worthy alternative if you want to set up complex drip sequences.

ActiveCampaign Pricing: Starts at $15/month for up to 1,000 contacts and 10,000 emails/mo | 14-day free trial available. 

During my tests, ActiveCampaign felt like a more mature platform than Klaviyo when it came to managing deeper customer journeys. The platform isn’t just about email—it pulls in SMS, CRM tasks, lead scoring, landing pages, and even dynamic site messaging inside the same flow.

Unlike my experience with Klaviyo, where I easily got tangled in segmentation and data mapping early on, ActiveCampaign’s workflow templates helped me set up advanced automations faster. This was primarily because of the AI-powered tools inside ActiveCampaign which recommended flow steps, auto-generated branded email templates and offered smart headline suggestions.

Overall, ActiveCampaign comes across as a well-rounded, all-in-one platform that delivers strong email automation capabilities—though it still has some ground to cover to rival Klaviyo’s ecommerce depth.

Standout Features

• Multi-channel workflow builder. Automate sequences across email and SMS using behavioral data with a drag-and-drop builder;
• Built-in CRM integration. Manage contacts, deals, scoring, and sales pipelines without needing a separate ecommerce CRM platform;
• AI-powered tools. Quickly generate branded templates, headlines, and emails based on your preference or need;
• Rich automation library. Hundreds of ready-to-use ecommerce, service industries and B2B email automation templates.

Use Cases by Industry

ActiveCampaign fits best for businesses that are ready to scale their operations and personalize their marketing efforts with serious automation. Here are some use cases:  

• Ecommerce brands. Build deep customer journeys beyond abandoned cart emails, covering loyalty, upsells, and reviews;
• SaaS companies. Trigger onboarding sequences, renewal reminders, and upsell flows with real behavior-based targeting for SaaS email marketing;
• Service businesses. Automate appointment reminders, lead follow-ups, and customer nurturing without manual tracking.

Limitations

• Learning curve. Expect a long onboarding and training period to really understand the full potential of the platform; 
• Higher starting cost. Paid plans cost more than other tools, and full feature access needs at least a second-tier paid plan; 
• Everything takes time. Sheer availability of complex flows makes it hard to launch anything instantly, which can slow things for small teams with limited bandwidth. 

Klaviyo vs. ActiveCampaign Breakdown

We assessed Klaviyo and ActiveCampaign based on core factors such as automation strength, ecommerce integration, ease of use, and analytics capabilities.

Feature	Klaviyo	ActiveCampaign	Winner
Automation Builder	Complex	Advanced with AI assistance	ActiveCampaign
Behavior-based Triggers	Strong ecommerce triggers	Strong cross-channel behavioral automation	Tie
Ecommerce Platform Integrations	Extensive	Wide integration library	Tie
Advanced Segmentation	Very detailed	Powerful with CRM data	ActiveCampaign
Drag-and-Drop Email Builder	Available	AI-powered templates	ActiveCampaign
Analytics & Revenue Attribution	Ecommerce-focused	Comprehensive with CRM	ActiveCampaign
SMS Marketing	Included, native	Add-on	Klaviyo

Key Advantages over Klaviyo

• 21% lower cost for 5,000 contacts ($79 vs $100/month);
• Built-in CRM included (vs Klaviyo requiring separate CRM integration);
• AI-powered automation with smart recommendations and auto-generated templates;
• Multi-channel capabilities combining email, SMS, and site messaging in one flow;
• Lead scoring included in base plans (vs Klaviyo’s limited scoring).

We moved to ActiveCampaign from two separate systems — one a CRM and one an email marketing provider. Having the capabilities for both of these in one solution has been amazing. I love how easy it is to use ActiveCampaign for creating and sending our marketing emails.

— DJ from G2

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Mailchimp — Comprehensive Ecommerce Integrations 

If you’ve been in the digital space a while, you already know this name. Mailchimp built its empire by being accessible, adaptable, and packed with enough integrations to suit nearly any kind of online business. 

Mailchimp Pricing: Starts at $29/month for up to 1,000 contacts and up to 18,000 emails/month | Free Plan available.

The first thing I realized when trying Mailchimp was the depth of its prebuilt email template library. With over 100 ready-to-use designs, setting up campaigns felt faster and more flexible compared to Klaviyo’s more rigid editor that I struggled with.

However, despite its polished surface, once you dig into the details, Mailchimp begins to show its limitations. Email lists tend to function in silos, and moving contacts between them wasn’t exactly a walk in the park either.

If your future marketing depends heavily on precision targeting, this might frustrate you as quickly as it frustrated me. Plus, I’ve noticed the costs to operate on Mailchimp can rise pretty fast—it’s notorious for overage charges when you exceed your business plan limits.

Standout Features

• Extensive template library. Access 100+ customizable email templates or create your own with custom HTML; 
• Ecommerce reporting features. Track how email campaigns directly influence product sales inside detailed reports; 
• Landing page builder. Built-in landing page builder for creating dedicated product pages for a campaign without coding; 
• Simplified campaign setup. Quick setup and drag-and-drop builder make it ideal for lean marketing teams with limited tech knowledge. 

Use Cases by Industry

Mailchimp suits businesses that want an easy setup first and deep marketing features later. Basically, brands that are just getting started with email operations, like: 

• Ecommerce stores: Launch product promotions, track sales impact, and plug into Shopify, WooCommerce, or BigCommerce easily;
• Small retailers. Manage basic campaigns, abandoned carts, and re-engagement flows without heavy tech resources such as retail email marketing software;
• Early-stage D2C brands. Use templates and basic automations to establish a consistent, professional presence.

Limitations

• List segmentation limits. Contacts are tied to separate audiences, limiting complex cross-list segmentations; 
• Pricing troubles. Costs can jump fast once you start using premium features and climb to higher sending volumes; 
• Basic automations. Email automations feel more limited compared to other tools on this list. 

Klaviyo vs. Mailchimp Breakdown

We compared Klaviyo and Mailchimp across key areas, including automation power, ecommerce integrations, usability, and analytics features.

Feature	Klaviyo	Mailchimp	Winner
Automation Builder	Complex but powerful	Basic automations	Klaviyo
Behavior-based Triggers	Deep ecommerce event triggers + highly granular conditions	Solid basics; fewer ecommerce-native behavioral triggers	Klaviyo
Ecommerce Platform Integrations	Deep integrations	Wide but shallow	Klaviyo
Advanced Segmentation	Very detailed	Limited by audiences	Klaviyo
Drag-and-Drop Email Builder	Available	100+ templates	Mailchimp
Analytics & Revenue Attribution	Comprehensive	Good ecommerce reporting	Klaviyo
SMS Marketing	Included, native	Add-on	Klaviyo

Key Advantages over Klaviyo

• 25% cheaper for 5,000 contacts ($75 vs $100/month);
• 100+ email templates ready to use (vs Klaviyo’s limited template selection);
• 2x larger free plan (500 contacts vs Klaviyo’s 250);
• Built-in landing page creator included in all plans;
• Simpler interface for non-technical users and beginners.

My overall experience with Mailchimp has been positive. While there are some limitations and the pricing could be more accessible, the platform delivers on its promise of simplifying email marketing.

— Alec from Capterra

Looking for more tools like Mailchimp? Check these 13 Mailchimp Alternatives Reviewed (2026)

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HubSpot — Enterprise Klaviyo Alternative with CRM 

HubSpot has always positioned itself as more than just an email platform and when I tried it out, I could see why. It’s a full suite: CRM, marketing automation, customer service, and even a website builder rolled into one system.

HubSpot Pricing: Starts at $18/month for up to 1,000 marketing contacts | Free Plan available. 

Using HubSpot felt smoother than I expected given how much it offers. The intuitive interface is clean, logical, and built with beginners in mind. However, once I started clicking around, the sheer volume of features became overwhelming.

Building basic email campaigns was easy for me with the free plan. However, when it came to building behavior-based email flows like abandoned carts, post-purchase upsells, and loyalty campaigns, I hit limits as advanced features were gated behind expensive plans. 

This, combined with its wildly escalating price structure, makes HubSpot one of the more expensive Klaviyo competitors on the market.

Standout Features

• All-in-one CRM suite. Manage contacts, deals, marketing campaigns, and customer service from one dashboard;
• Smart lead capture. Newsletter signup forms and popups that trigger based on visitor behavior without needing to code;
• Robust reporting. Pre-built dashboards and customizable analytics to monitor performance integrations and track email, CRM, and website performance;
• Built-in sales pipelines. Track customer touchpoints beyond emails, including deals, notes, and behavior tracking.

Use Cases by Industry

HubSpot works best for ecommerce brands that want more than email — and have the budget to build a full CRM-driven ecosystem. Here are some use cases:

• Multi-channel retailers. Manage online store marketing tools along with sales, service, and marketing from one platform;
• High-ticket ecommerce brands. Monitor and optimize longer customer journeys from first browse to post-purchase support;
• DTC brands with sales/support ops. Blend ecommerce sales with lead nurturing and support functions using CRM pipelines.

Limitations

• Expensive upgrades. Key automation features like A/B testing, omnichannel workflows, and advanced scoring live behind pricey plans;
• Deliverability gaps. HubSpot’s email deliverability is questionable (78%) as compared to other platforms on this list—a key deliverability comparison point;
• Basic email templates. Good enough for newsletters, but limited when you need dynamic product blocks or AI recommendations.

Klaviyo vs. HubSpot Breakdown

We compared Klaviyo and HubSpot across key areas, including automation power, ecommerce integrations, usability, and analytics features.

Feature	Klaviyo	HubSpot	Winner
Automation Builder	Ecommerce-focused	Full CRM automation	HubSpot
Behavior-based Triggers	Deep ecommerce event triggers	Strong lifecycle/CRM behavior triggers	Klaviyo
Ecommerce Platform Integrations	Deep ecommerce focus	Broader business suite	Depends on needs
Advanced Segmentation	Very detailed for ecommerce	CRM-based segmentation	HubSpot
Drag-and-Drop Email Builder	Available	Basic templates	Klaviyo
Analytics & Revenue Attribution	Ecommerce-specific	Full business analytics	HubSpot
SMS Marketing	Native, included (even on free plan)	Available in higher tiers	Klaviyo

Key Advantages over Klaviyo

• All-in-one platform includes CRM, sales, service, and CMS (vs email-only focus);
• Free CRM for 1,000 contacts with no time limits;
• Unified customer data across all touchpoints in one system;
• Built-in sales pipelines for tracking deals and revenue;
• Native social media tools for ads and publishing.

Note: HubSpot is more expensive ($210 vs $100) but offers significantly more functionality beyond email.

Overall I have a great experience with Hubspot Marketing. I do a mixture of operations and marketing duties during my day and my experience in the marketing module has helped me in areas of operations as well. The social content scheduling aspect of it has been seamless!

— Allie from Capterra

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Campaign Monitor — Advanced Segmentation & Personalization

Campaign Monitor is an email-first platform that shines when you need clean design, reliable list management, and straightforward personalization without drowning in complexity.

Campaign Monitor Pricing: Starts at $11/month for up to 500 contacts and 2,500 emails/month | Free trial available. 

After my few weeks of hands-on with Campaign Monitor, this alternative feels best suited for teams running polished newsletters, promotional blasts, and segmented customer lifecycle emails.

Where it stands out is the email creation experience. The drag-and-drop builder is smooth, templates look modern, and personalization fields make it easy to tailor messaging.

That said, it’s not built to compete with Klaviyo on ecommerce-native behavior-based email flows, product recommendation emails, or deep revenue attribution. If your strategy depends on highly granular store events, you may find it limiting compared to ecommerce-first tools.

Standout Features

• Advanced segmentation. Build targeted segments using engagement, list data, and custom fields for sharper targeting;
• Personalization tools. Dynamic fields and conditional content to tailor triggered email campaigns and broadcasts;
• High-quality templates. Professionally designed templates that speed up campaign creation;
• Drag-and-drop builder. Clean editing experience that supports fast, on-brand email production;
• Subscriber management. Strong list hygiene workflows (suppression, segmentation, preference-friendly structure). 

Use Cases by Industry

Campaign Monitor is a strong fit for businesses that care about polished, on-brand email campaigns without complicated setup. It works well for teams that want intuitive design tools and reliable automation to deliver professional marketing with less effort.

• Ecommerce teams with simpler journeys. Run promos, seasonal launches, and basic customer retention emails without heavy event logic;
• Agencies & creatives. Build visually consistent campaigns across multiple clients with strong templates and branding control;
• Nonprofits & content publishers. Send newsletters, announcements, and segmented donor/reader updates with minimal setup. 

Limitations

• Limited ecommerce automation depth. Fewer ecommerce-native triggers for browse abandonment, cart recovery, and post-purchase branching;
• Weaker revenue attribution. Reporting is strong for email performance, but less robust for tying sends to revenue;
• SMS not core. Multichannel messaging is not as native as ecommerce-focused platforms. 

Klaviyo vs. Campaign Monitor Breakdown

We compared Klaviyo and Campaign Monitor across key areas, including automation power, ecommerce integrations, usability, and analytics features.

Feature	Klaviyo	Campaign Monitor	Winner
Automation Builder	Powerful but can feel complex	Simpler automation journeys	Klaviyo
Behavior-based Triggers	Very advanced and granular (ecommerce events)	Basic triggers (engagement + list-based)	Klaviyo
Ecommerce Platform Integrations	Extensive ecommerce ecosystem	Good integrations, less ecommerce data depth	Klaviyo
Advanced Segmentation	Very detailed (events + predictive)	Strong list/segment rules + personalization	Tie
Drag-and-Drop Email Builder	Available, more structured	Polished builder with strong templates	Campaign Monitor
Analytics & Revenue Attribution	Comprehensive, ecommerce-focused	Strong email reporting; limited revenue attribution depth	Klaviyo
SMS Marketing	Native, included	Not a core feature	Klaviyo

Key Advantages over Klaviyo

• Better for design-led teams. A smoother builder and stronger template experience for fast, on-brand sends;
• Less operational complexity. Easier to manage when you don’t need deep event tracking or predictive segmentation;
• Great for newsletter-centric programs. Strong fit for brands prioritizing consistent broadcasts over complex ecommerce flows.

Campaign Monitor’s user interface is very good. It is one of the most simple email marketing tools I have personally used, with clear areas for one-off campaigns, automation and report viewing.

— Dayna from G2

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Brevo — Great Alternative for SMS Campaigns

Brevo has proven to be a solid alternative to Klaviyo for ecommerce brands that want SMS marketing features alongside email marketing. It also integrates with major ecommerce platforms seamlessly.

Brevo Pricing: Starts at $9/month for up to 5,000 monthly emails | Free Plan available.

When I tested Brevo, SMS campaigns were easy to set up, automate, and connect directly with existing email and push notification campaigns. I particularly liked that I could launch WhatsApp message campaigns easily too, something that’s missing from a lot of other tools I’ve tested in this space.

Setting up automations took me a little longer compared to other tools. But once it was done, everything ran smoothly without constant babysitting.

Compared to my experience with Klaviyo, where SMS felt like a bolt-on feature (with support for limited countries), Brevo treats SMS and WhatsApp campaigns more seriously. It’s been a big plus when I’m trying to target audiences across platforms.

Standout Features

• Built-in SMS & WhatsApp campaigns. SMS marketing capabilities and WhatsApp campaigns for omnichannel impact along with emails;
• Easy automation builder. Visual automation builder that connects emails, SMS, push notifications and WhatsApp campaigns;
• AI capabilities. Writes email copy, analyzes campaigns, and segments your audience to speed up your operations, including subject line optimization;
• Push notification support. Supports mobile and web push notifications for re-engagement campaigns.

Use Cases by Industry

Brevo fits best for brands that want fast, multi-channel communication without needing multiple marketing tools. Here are some businesses that can take advantage of Brevo: 

• Ecommerce stores. Send automated promotions, cart reminders, and order updates through SMS, email, and WhatsApp; 
• Local businesses. Use SMS and WhatsApp to drive higher footfall in your offline store during special events or promotions; 
• Subscription services. Automate renewal nudges and payment confirmations using high-conversion SMS workflows as part of the customer lifecycle.

Limitations

• Slower automation setup. Building more complex automations can feel a bit complicated and slower than platforms like Sender or Omnisend; 
• Basic email templates. Email templates look slightly outdated comparing Klaviyo vs competitors; 
• Basic segmentation. Not ideal if you need ultra-granular segmentation like Klaviyo offers.

Klaviyo vs. Brevo Breakdown

We conducted a side-by-side evaluation of Klaviyo and Brevo, focusing on automation capabilities, ecommerce connectivity, platform usability, and analytics tools.

Feature	Klaviyo	Brevo	Winner
Automation Builder	Complex setup	Visual but slower setup	Klaviyo
Behavior-based Triggers	Deep ecommerce event triggers	Good standard triggers; less ecommerce-event depth	Klaviyo
Ecommerce Platform Integrations	Extensive	Good coverage	Klaviyo
Advanced Segmentation	Very detailed	Basic segmentation	Klaviyo
Drag-and-Drop Email Builder	Available	Slightly outdated templates	Klaviyo
Analytics & Revenue Attribution	Comprehensive	Standard reporting	Klaviyo
SMS Marketing	Limited countries	SMS & WhatsApp included	Brevo

Key Advantages over Klaviyo

• 71% cost savings for 5,000 contacts ($29 vs $100/month);
• WhatsApp campaigns included (Klaviyo doesn’t offer WhatsApp);
• Better SMS coverage with support for more countries;
• Pay-per-email pricing option great for seasonal businesses;
• Built-in AI tools for copy generation and campaign optimization.

I’ve been using Brevo for a while now, and it’s like having all my marketing tools in one place. Whether I need to send out email campaigns, set up SMS marketing, or manage my CRM, it saves me a lot of time.

— Yuri from G2

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AWeber — Thrives in Robust List Management Tools

If your brand relies heavily on building a big, well-organized list and nurturing it systematically, I’ve found AWeber has some edge over Klaviyo.

AWeber Pricing: Starts at $25/month for up to 1,000 subscribers and 10,000 monthly emails | Free Plan available.

Using AWeber felt refreshingly simple compared to other ecommerce-first email marketing platforms I’ve tested. Setting up lists, assigning custom tags, and building subscriber-specific automations took me just minutes.

If you’ve got a small online store or are selling through Shopify and have straightforward buyer journeys, I found AWeber’s flow easy to get comfortable with. For those looking to migrate from Klaviyo, AWeber provides a straightforward import process that maintains your list structure.

Their recent ecommerce landing page features were a nice bonus in my testing. I could create checkout-ready landing pages for digital products, workshops, or physical goods, connecting directly to Stripe.

Standout Features

• Custom audience tags. Apply tags during signups, purchases, or link clicks for targeted email campaigns;
• Ecommerce landing pages. Sell products and services through built-in landing pages with Stripe integration; 
• Email broadcasts. Quickly segment and blast emails to engaged users without overcomplicating your flow; 
• Basic automations. Build automations triggered by tags and form signups to nurture audiences without a learning curve.

Use Cases by Industry

AWeber is good for ecommerce brands that prioritize growing and organizing customer lists over running complex, AI-driven marketing funnels.

• Starter Shopify stores. Sell a few core products or run promotions without needing deep behavior flows; 
• Digital product brands. Launch ebooks, courses, or workshops without setting up a full ecommerce platform; 
• Small-scale retailers. Run clean, segmented broadcasts for sales, launches, or seasonal campaigns with minimal setup.

Limitations

• Limited behavioral triggers. No native dynamic content, product recommendation blocks, or multi-layered cart recovery; 
• Manual segmentation. Most list organization relies on user tagging or static segment setups; 
• Basic reporting. Ecommerce tracking is functional, but lacks detailed lifetime value tracking or predictive analytics.

Klaviyo vs. AWeber Breakdown

We conducted a side-by-side evaluation of Klaviyo and AWeber, focusing on automation capabilities, ecommerce connectivity, platform usability, and analytics tools.

Feature	Klaviyo	AWeber	Winner
Automation Builder	Complex but powerful	Basic tag-based	Klaviyo
Behavior-based Triggers	Deep ecommerce event triggers	Basic triggers (opens, clicks, sign-ups; limited onsite/ecom events)	Klaviyo
Ecommerce Platform Integrations	Extensive	Shopify & basic support	Klaviyo
Advanced Segmentation	Very detailed	Tag-based only	Klaviyo
Drag-and-Drop Email Builder	Available	Simple builder	Tie
Analytics & Revenue Attribution	Comprehensive	Basic reporting	Klaviyo
SMS Marketing	Included, native	Third-party add-ons	Klaviyo

Key Advantages over Klaviyo

• 40% cost reduction for 5,000 contacts ($60 vs $100/month);
• 2x better free plan (500 subscribers vs Klaviyo’s 250);
• Built-in landing pages with Stripe checkout integration;
• Simpler tag-based system easier for beginners to understand;
• No learning curve – set up campaigns in minutes, not hours.

I enjoyed using AWeber. It was easy to set up lists and broadcast emails. And it made it possible for me to get started building my business online without much tech skill.

— Ben Marcoux from Capterra

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How Klaviyo Alternatives Scale in Cost as Your List Grows 

As ecommerce lists grow, platform costs increase significantly. This table shows how monthly pricing changes across Klaviyo alternatives at different subscriber levels.

Provider	5,000 Contacts	10,000 Contacts	20,000 Contacts	50,000 Contacts	100,000 Contacts
Sender	$23	$40	$75	$159	$257
Omnisend	$81	$132	$265	$413	$900
GetResponse	$46	$67	$144	$251	$454
Drip	$89	$154	$289	$699	$1199
ActiveCampaign	$79	$149	$311	$609	Custom pricing
Mailchimp	$75	$110	$230	$385	$800
HubSpot	$210	$410	$810	$2010	$4010
Campaign Monitor	$69	$107	$219	$362	Custom pricing
Brevo*	Brevo charges based on the number of emails sent, not stored contacts. Paid plans start at $12/month
AWeber	$60	$100	$185	$375	$600

Note: Pricing models vary. Most platforms (Sender, Omnisend, Drip) do subscriber-based billing, while Brevo charges by emails sent. Klaviyo recently switched to the ‘active profiles’ model. SMS capabilities may require additional fees beyond base pricing shown.

Key Features to Look for in Klaviyo Alternative

If you are still unsure about which Klaviyo alternative to pick, we’ve got you covered. You must test out the different platforms and compare them based on the following features. 

Here’s what to look for in a Klaviyo alternative: 

• Advanced email automation. Automation capabilities to help you build workflows triggered by customer actions. Look for premade automations and a visual automation builder; 
• SMS capabilities. Native SMS marketing tools with global reach, automated flows, and reliable delivery to help you engage customers beyond their inbox; 
• Ecommerce integrations. One-click connections to Shopify, WooCommerce, and other platforms for real-time customer data sync, order tracking, and campaign triggers; 
• Segmentation and personalization tools. Granular audience segmentation and dynamic content to help you personalize every campaign to subscriber’s preferences; 
• Analytics and reporting. Look for a real-time dashboard with insights on campaign performance, sales impact, and customer acquisition;
• Migration and onboarding support. Look for platforms offering free migration services, step-by-step guides, and responsive onboarding teams to ensure a smooth transition without losing momentum in your email marketing efforts.

Ecommerce Lifecycle Stages in Klaviyo Alternatives

• Welcome series. Greets new subscribers, sets brand expectations, delivers signup incentives, and highlights best-sellers or starter products. We assess timing, personalization, and how effectively the sequence converts first-time subscribers into paying customers;
• Abandoned cart recovery. Automatically follows up with shoppers who leave items behind, using dynamic product content, urgency cues, and staged reminders. Evaluation centers on revenue recovery rates, timing logic, and how well cart data fuels personalization;
• Browse abandonment. Targets visitors who viewed products without adding to cart. We review behavioral tracking accuracy, product recommendation quality, and message timing to measure how well platforms turn browsing intent into purchase activity;
• Post-purchase & cross-sell. Engages customers after checkout with onboarding guidance, review requests, and complementary product suggestions. We analyze how well flows drive repeat purchases, increase average order value, and strengthen long-term customer relationships;
• Replenishment reminders. Sends repeat purchase prompts based on predicted usage cycles or time since last order. We examine data modeling, timing flexibility, and performance in driving consistent reorder behavior without causing fatigue;
• Win-back campaigns. Re-engages inactive subscribers through inactivity triggers, tailored offers, and preference updates. We measure how effectively platforms revive dormant customers, reduce churn, and maintain healthy, engaged email lists over time.

Lifecycle coverage varies across Klaviyo alternatives, with some platforms standing out for advanced behavioral data, others for streamlined automation builders, and some for stronger multi-channel orchestration.

FAQ about Klaviyo Alternatives

Who should consider switching from Klaviyo?

Brands with growing lists, complex data needs, or tighter budget controls should consider Klaviyo alternatives. Teams may also look elsewhere if they need simpler automation builders, different ecommerce integrations, or broader native channel support like SMS and push.

Smaller businesses sometimes prioritize ease of use, while larger operations may require deeper CRM alignment or more flexible infrastructure for custom data and workflows.

Do Klaviyo alternatives support advanced ecommerce automation?

Yes, most Klaviyo alternatives on our list provide advanced automations tied to product views, cart activity, and purchases. Capabilities vary in branching logic, predictive segmentation, and real-time data usage. Some tools emphasize visual workflow simplicity, while others focus on granular behavioral triggers and revenue attribution.

How important are ecommerce integrations when choosing a platform?

Direct integrations with ecommerce platforms like Shopify, payment tools, subscriptions, and review systems are rather important, as they determine how much customer and product data is available for targeting. Strong integrations improve event accuracy, catalog syncing, and segmentation depth. Weak or delayed data flows can limit personalization and automation triggers. 

Are all email marketing platforms equally strong in deliverability?

No, email deliverability varies from platform to platform. Platforms differ in authentication support, IP management options, list hygiene tools, and sender reputation monitoring, all components that help strengthen deliverability. For example, Sender reports a 99.3% deliverability rate, while Mailchimp was reported at 89.5% in last year’s studies.

What challenges come with migrating from Klaviyo?

Migration from Klaviyo typically involves transferring subscriber data, consent records, ecommerce events, segments, and automated flows. Mapping tracking scripts and validating triggers are critical to avoid gaps in lifecycle coverage. Design assets and templates also need recreation or adaptation.