Nowadays, AI is everywhere. You can find AI in various fields like healthcare, transportation, logistics, finance, and many more. In fact, 77% of businesses already use or try to implement AI into their workflow.
AI is being used to automate processes, improve user experiences, and provide insightful data. In this article, we’ll discuss the basics of AI marketing tools, their features, and how businesses can use them to maximize their marketing performance.
What is an AI Marketing Tool?
An AI marketing tool is a software application that uses artificial intelligence (AI) algorithms that can analyze large amounts of data and provide insights to help businesses make better marketing decisions.
Some common features of AI marketing tools include predictive analytics, personalized recommendations, automated marketing campaigns, social media management, content creation, customer segmentation tasks, and more.
11 Best AI Marketing Tools You Should Be Using Today
Using AI marketing tools can help businesses save time and resources, improve their targeting and customer engagement, and ultimately increase revenue. Let’s take a closer look at some of the top AI tools available today:
- Appy Pie
- SmartWriter
- Jasper
- Phrasee
- Optimove
- Surfer SEO
- Movavi Video Editor
- Nova A.I.
- Zendesk
- OptiMonk
- Elai.io
1. Appy Pie — Create Apps Powered by AI
Appy Pie’s AI App Generator allows users to transform their ideas into functional apps by simply providing text or voice instructions.
- App Development Without Coding
- Faster App Development Process
- Turning Ideas Into Functional Apps
This intuitive platform translates user input into a dynamic app, eliminating the need for coding. It’s an ideal solution for businesses, entrepreneurs, and developers looking for a quick and efficient way to bring their app ideas to life.
Appy Pie Features:
- No-code AI-driven app creation from text or voice inputs.
- Customizable app features, including push notifications, in-app purchases, and analytics.
- Seamless publishing on the App Store or Google Play.
- Multi-device functionality supports smart TVs, tablets, smartwatches, and more.
- Built-in analytics to track user activity.
| Pros | Cons |
| User-friendly platform with an intuitive AI interface. | Limited Customization |
| Cost-effective and time-saving compared to traditional app development. | |
| Wide range of templates and customization options. |
Pricing
| Paid Plan | Pricing |
| Basic Plan | $16/app/month with features like ad-free experience, unlimited bandwidth & hosting, 5000 push notifications/month, and 500 app downloads/month on Android. |
| Gold Plan | $36 with features like unlimited bandwidth & hosting, 10,000 push notifications/month, and 1000 app downloads/month on Android. |
| Platinum Plan | $60/app/month with features supporting both Android and Apple platforms, unlimited bandwidth & hosting, 25000 push notifications/month, and 2000 app downloads/month on both Android & iOS. |
2. SmartWriter — Assists in Automating Outreach
SmartWriter is an AI personalized outreach software that crawls the internet to find unique data points about your customers and creates a unique message you can send them.
- Automated SEO Backlink Outreach
- Personalized Cold Email Outreach
- LinkedIn Chrome Extension
It creates hyper-personalized outreach messages using AI in moments. This means prospecting goes from hours to seconds. Customers use the AI engine to find leads, enrich them, and create unique personalized messages to stand out in the prospect’s inbox, all without lifting a finger.
SmartWriter Key Features
- AI email generator: Generate pro copy in seconds to help you close sales.
- LinkedIn personalization: Create personalized messages for LinkedIn outreach.
- Outreach: Generate personalized cold emails to make prospects mail you their credit card details.
| Pros | Cons |
| Can help speed up research | Some of the information generated in the messages is incorrect, meaning you have to double-check the info |
| Can’t tell if it was written by an AI writing tool | |
| It can help give you ideas about what to write, especially if you have writer’s block |
Pricing
| Paid Plan | Pricing |
| Basic Plan | $49/month, including up to 15 personalized lines per lead and 400 leads (credits) |
| Popular Plan | $149/month, including up to 15 personalized lines per lead and 1200 leads (credits) |
| Pro Plan | $299/month, including up to 15 personalized lines per lead and 3500 leads (credits) |
3. Jasper — Amazing Marketing Copy
Jasper is a conversational AI platform that allows businesses to create chatbots, voice assistants, and virtual agents to engage with customers naturally and intuitively.
- AI Text & Image Generation
- Customized Templates for Different Categories
- Brand Voice Customization
The tool is powered by advanced NLP and ML algorithms that enable it to understand the intent behind user queries and provide relevant responses. It can also listen to your writing and provide feedback on improvement areas. It works with masses of data, and an algorithm scrambles and re-assembles content related to your input.
Jasper Key Features
- Boss mode: Lets you dictate copy so Jasper writes it out for you in real-time.
- Length adjustment features: Allows you to adjust the length of the generated content.
- SEO optimization: Lets you include keywords for SEO.
| Pros | Cons |
| Offers super useful features like a plagiarism checker, built-in Grammarly capabilities, and tone adjustment options | Some users may find it challenging to create nuanced product descriptions requiring meticulous attention to every word. |
| Comes with templates, a great way to not start from scratch every time you work on something new | |
| Can help you generate high-converting messages for your ads, emails, landing pages, websites & more |
Pricing
| Paid Plan | Pricing |
| Creator | $39/mo billed yearly. Includes unlimited AI-generated words, 1 seat, 50+ templates, 1 brand voice, and 50 memories |
| Teams | $99/mo billed yearly. Includes everything in Creator plus 3 seats, documents & workflows, 3 brand voices, and 150 memories |
| Business | Custom pricing. Includes everything in Teams plus unlimited words, SSO, unlimited brand voices, and memories, trusted by 100k+ companies worldwide |
4. Phrasee — Improve the Brand’s Language
Phrasee is an AI-powered software that generates and optimizes on-brand marketing messages in real-time to maximize customer engagement.
- Automated Content Generation
- Unique Algorithms to Attract Customers
- In-depth Content Analysis
Phrasee has been a trailblazer in using AI and computational linguistics to generate, optimize, and analyze marketing content in real time and at scale since 2015.
Their enterprise-grade platform enables real-time testing and optimization to determine the best-performing messages for audiences across email, SMS, push, web/app, and social campaigns.
The platform boosts customer engagement and increases lifetime value while adhering to your unique brand standards and voice.
Phrasee Key Features
- Generate: Create on-brand marketing messages.
- Predict: Find which content performs best
- Optimize: Ensure the best messages reach the most people.
- Understand: Understand what language resonates with your customers.
| Pros | Cons |
| Boosts customer engagement | Limited price transparency |
| Increases lifetime value | |
| Adheres to unique brand standards and brand voice | |
| Real-time testing and optimization |
Phrasee Pricing
*No pricing published. You need to contact their sales team.
5. Optimove — CRM Journeys Mapped by AI
Optimove is a leading customer marketing cloud that helps more than 300 brands drive their customer marketing operations. The platform combines the art of marketing with data science to deliver multi-channel, real-time, personalized customer marketing campaigns.
- A/B Testing
- Search Rankings Measurement
- Data Management
Retention experts and customer marketers utilize Optimove at over 300 customer-centric companies. With Optimove, marketers get a deep understanding of their consumers’ behavior which helps them deliver automated and relevant communication campaigns to engage all customers.
In addition, marketers utilize the software to automate and manage their cross-channel consumer marketing plans.
Optimove Key Features
- Email personalization: With Optimove, you can boost conversion rates by sending customized emails to targeted groups with specific needs.
- Cluster analysis: Utilizing RFM (Recency, Frequency, Monetary), Optimove’s algorithm can discern customer patterns and personas.
- Predictive analysis: Optimove classifies customers into target groups or personas. Email marketers can spot like-minded consumers and make forecasts based on their behavior.
| Pros | Cons |
| Great support | No marketing calendar |
| Deep analysis | |
| Mission control | |
| Customer 360 data synchronization |
Optimove Pricing
*No pricing published. You need to tact their sales team.
6. Surfer SEO — Optimize Blog Posts, Articles
Surfer SEO is a tool that helps boost organic traffic, increase visibility, and improve rank.
- Competitor & Backlink Analyzer
- Content Planner
- SEO audit
Surfer SEO provides a workflow that includes a ‘Content Editor’ for writing articles that read well and rank high, an ‘Outline Builder’ for generating briefs with catchy headlines, and a real-time measure of optimization thanks to Surfer’s Content Score.
Surfer SEO Key Features
- Content editor: Provides relevant keywords and a real-time optimization rating while you focus on writing amazing content.
- Outline builder: Generates briefs with catchy headlines in seconds and structures your content into a detailed outline with unique potential headings and questions.
- Multi-language support: Write and optimize content in any language using real-time metrics for structure, word count, NLP-ready keywords and images, and rank high anywhere in the world.
| Pros | Cons |
| Provides a comprehensive SEO workflow to boost organic traffic | Bloated with data points (sometimes unnecessary) |
| Easy-to-use ‘Content Editor’ with real-time feedback on overall on-page optimization | |
| Supports multiple languages for writing and optimizing content | |
| Integrates with popular platforms such as Google Docs and WordPress |
Pricing
| Paid Plan | Pricing |
| Basic | $49/month. Ideal for small business owners, bloggers, and freelancers with low SEO needs |
| Pro | $99/month. Best for medium organizations with multiple websites/clients |
| Business | $199/month. Great for large organizations with ten or more websites or increased content needs |
| Enterprise | Custom price. For extra-large businesses or people with very high content needs |
7. Movavi Video Editor — AI-Powered Video Editing
Movavi Video Editor is versatile and user-friendly video editing software designed to help businesses create high-quality marketing content that stands out. Its advanced AI-powered features offer an efficient and effective way to streamline the video editing process and enhance the overall quality of marketing videos.
- High Customization Options
- Keyframing & Motion Tracking
- AI-Driven Background Removal & Denoizer
Movavi Video Editor has powerful video and audio editing tools to help businesses create engaging content fast. Its intuitive interface and user-friendly design make creating professional-looking videos easy for users of all skill levels.
Movavi Video Editor Key Features
- A collection of media: You can find music, sound effects, transitions, special effects, titles, and other elements for any occasion in a comprehensive library this video editor provides.
- AI background removal: The software uses advanced machine learning algorithms to quickly and accurately remove the background from any video. This feature allows users to replace with a custom image or video or simply leave it transparent.
- Customizable text and graphics: Add personalized text and graphics to their videos, making it easy to incorporate branding and messaging into their marketing content.
- Audio editing tools: Adjust the volume, add effects, and eliminate background noise, ensuring that marketing videos have high-quality sound.
- Voiceover recording: Record your voice to accompany video content. This makes it easy to create tutorials, explainer videos, and other types of video content that require narration.
| Pros | Cons |
| User-friendly interface and intuitive design | Limited effects library compared to some other video editing software |
| Advanced AI technology for video and audio enhancement | |
| Customizable text and graphics for branding | |
| Wide range of basic and advanced editing tools |
Pricing
| Paid Plan | Pricing |
| Video Editor | $54.95/year or one-time purchase of $79.95 |
| Video Editor + Effect Packs | $79.95/year (55% discount). Includes all the features of the basic plan, a built-in media pack and a selection of effect packs |
| Video Suite + Effect Packs | $99.95/year. Offers all the features of the Video Editor + Effect Packs plan, plus media files conversion and screen recording |
8. Nova A.I. — Auto-Transcribe and Translate Your Video
Nova A.I. is an innovative online video editor that combines essential video editing tools with AI-powered features to help everyone edit videos with ease. Video editing plays a big role in the art of creating successful marketing videos, and by adding engaging features such as text, subtitles, and voiceovers, it’s fun and rewarding to optimize marketing videos to their fullest.
For instance, are you looking for specific video clips in your footage? With the NOVA A.I. video search function, you can find scenes instantly, saving hours of searching.
- AI Content Analyzer
- A Library of Stock Media
- Text-to-Speech & Subtitle Generation
NOVA A.I. comes with an intuitive interface and is for everyone regardless of previous editing skills and experience. It is a cost-efficient and time-saving solution that doesn’t require downloads, installations, or updates. New features are added regularly, and once signed up you have your private cloud-based video library on the platform and won’t have to worry about storage.
Nova A.I. Key Features
- Subtitle generator: Automatically generate subtitles, and hardcode them to your videos or download SRT, VTT & TXT files
- Automatically translate subtitles and podcast transcripts
- Voiceover generator: use NOVA A.I.’s text-to-speech generator to turn any text into male or female voiceovers effortlessly
- AI clip maker
- Video search: find specific scenes instantly
- Add text, elements, transitions, filters, and more
- Essential tools for cutting, trimming, merging, and video frame resizing
- Upload media: images, videos, subtitle files, audio, and music.
- Access to stock photos and videos
| Pros | Cons |
| Easy to use with no installation required | Limited features and use in the free version |
| Offers both essential and advanced AI-powered tools for video editing | |
| Accurate automatic subtitles |
Pricing
| Paid Plan | Pricing |
| Free | Includes a watermark and limitations such as 30 minutes of subtitles, 30 minutes of translation, and 1,000 characters of TTS per audio |
| Basic | $10/month. Includes 150 minutes of subtitles, 150 minutes of translation, and 6,000 characters of TTS per audio, along with 100 GB of storage |
| Pro | $18/month. Includes 300 minutes of subtitles, 300 minutes of translation, and 15,000 characters of TTS per audio, along with 500 GB of storage |
| Business | $55/month. Includes 900 minutes of subtitles, 900 minutes of translation, and 40,000 characters of TTS per audio, along with 2 TB of storage |
9. Zendesk — Revolutionize Customer Service Experience with AI
Zendesk is a game changer for customer service teams. It offers a seamless and efficient AI-powered solution to enhance customer experiences.
- Faster Responses with AI
- Seamless Handoff from Bot to Service Agents
- Enhanced Agent Productivity
This innovative platform leverages AI to automate workflows, optimize responses, and provide insights into customer behavior.
Unlike many other solutions, Zendesk chatbots are incredibly easy to set up. They require no technical skills and come pre-trained on real customer service interactions tailored to your industry. This eliminates the need for time-consuming manual setup.
Zendesk Key Features
- Effortless setup: Deploys swiftly without the need for technical expertise.
- Personalized assistance: Proficient at resolving customer issues across various channels without human intervention.
- AI-assisted responses: Suggests relevant articles, macros, and snippets to agents based on the context of the conversation.
- Contextual insights: Gathers context from customers to quicken issue resolution and ensure a seamless transition to human agents when necessary.
- Increased sales: Leverages AI to enhance sales by offering discounts and other incentives to customers.
- Seamless integrations: Integrates seamlessly with the industry-leading Zendesk ticketing system.
| Pros | Cons |
| Fast and easy bot setup without technical skills | Pricing may be relatively high for smaller businesses |
| Reduced customer service costs and workloads | |
| Improved customer satisfaction through quick and contextual resolutions | |
| Comprehensive and actionable analytics with insights into customer service trends |
Pricing
| Paid Plan | Pricing |
| Suite Team | $69 per agent/month, including standard bots, a ticketing system, 1,000+ apps and integrations, and more |
| Suite Growth | $115 per agent/month, including everything in Team, Light Agents, multiple ticket forms, and more |
| Suite Professional | $149 per agent/month, including everything in Growth, advanced AI add-on, HIPAA support, side conversations, custom and live analytics, and more |
| Suite Enterprise | Custom pricing, includes everything in Professional, sandbox, custom agent roles, and more. |
10. OptiMonk AI — AI-Powered CRO & Personalization
OptiMonk AI is an AI-powered CRO & personalization platform that helps ecommerce stores increase their website conversion rates.
- Product Page Optimization
- Automated A/B Testing
- AI-Powered Website Personalization
On average, users experience a 21.5% boost in online sales and a 78.5% increase in email & SMS subscribers. Yet, what truly distinguishes OptiMonk AI from other CRO tools is that it automates 99% of the CRO tasks.
Thanks to this automation, you can run A/B tests and implement personalization 10X faster than with conventional methods. Say goodbye to the manual processes of research, brainstorming, and setup.
OptiMonk AI Key Features
- Page optimization on scale: Effortlessly optimize hundreds of product pages or landing pages at once. Create new headlines, add new sections, and run A/B tests to find the best versions.
- Generate headlines & other copy: Let AI generate personalized & relevant headlines for each of your pages and save time on copywriting.
- Works in all languages: Language is no barrier to unlocking the full potential of your website’s conversion optimization.
- Dynamic website personalization: Use the power of AI to match the messaging of your landing pages to your Google Ads and Facebook Ads automatically.
- Personalized popups: Create popups that not only look good but also are relevant to your visitors.
| Pros | Cons |
| Can be set up in minutes and the process is fully automated | Tailored for ecommerce, some features may be less relevant for businesses outside the industry |
| No CRO knowledge needed | |
| Low monthly fee compared to other CRO tools or hiring a CRO expert |
Pricing
OptiMonk AI’s pricing starts from $249 per month, and it scales with your business.
Elai.io — Advanced and Intuitive AI Video Generator
Elai.io is an AI video generator that streamlines the video content creation process by harnessing the power of AI. Users can effortlessly produce captivating marketing and educational videos using AI avatars and text-to-speech technology, eliminating the necessity for intricate video production skills.
- Multilingual Avatars
- Custom Voice Cloning
- User-Friendly Interface
With ChatGPT integration, Elai.io offers AI-driven text suggestions to enhance your scriptwriting experience. The user-friendly interface includes essential video editing tools like Custom Music and Fonts, a Library of Stock Media, Screen Recorder, Free Media Upload, Video Templates, Voice-over options, and more. Never worry about running out of words again.
Elai.io Key Features:
- 35+ talking AI avatars: Choose from a diverse array of avatars for dynamic and engaging expressions.
- Custom avatar creation: Craft your own digital twin from the video snippet that will look just like you.
- Custom voice cloning: Clone your voice and use it to narrate any script in any language.
- Text-to-video conversion: Effortlessly transform written words into compelling visuals.
- API video generation: Integrate Elai.io into your workflow for automated video content creation.
- 75+ languages and 400+ accents: Cater to a global audience with support for multiple languages and accents.
- AI storyboard: Visualize your video projects from a simple text prompt.
| Pros | Cons |
| Choose from a diverse array of avatars for dynamic and engaging expressions | Real-time Ai Chatbot is still in development |
| Craft your own digital twin, clone your voice, and use it to narrate any script in any language | |
| Cater to a global audience with support for multiple languages and accents |
Pricing
| Paid Plan | Pricing |
| Basic | $23/month billed yearly. Includes text-to-video, automated translations, 80+ avatars, 1 seat, API, AI text enhancements, and custom speech upload |
| Advanced | $100/month billed yearly. Includes all basic features, premium voices, 3 seats, custom music upload, ultra HD 4k video avatars, and brand kit |
| Custom | Custom pricing. Includes all advanced features, custom setup, dedicated account manager, and unlimited users |
Bonus: Seventh Sense — AI Email Marketing Campaign Manager
Seventh Sense is sales and marketing software that generates data about prospective and existing customers daily to increase sales, marketing engagement, and brand awareness.
- Email Delivery Optimization
- Email Throttling
- Personalized Reports
Seventh Sense is an advanced marketing tool that uses artificial intelligence to analyze and learn from your email list, identifying the best time to send emails to each subscriber.
The platform utilizes predictive algorithms to send emails when each recipient is most likely to engage, increasing open rates, click-through rates, and overall engagement.
Seventh Sense Key Features
- Predictive analytics: The platform uses predictive algorithms to identify patterns and trends in email engagement, providing insights to optimize future campaigns.
- A/B testing: Seventh Sense allows users to test different send times, subject lines, and email content to determine which performs best with each subscriber.
- Personalized send times: Seventh Sense uses AI to determine the optimal send time for each individual subscriber, increasing the likelihood of engagement.
| Pros | Cons |
| Higher deliverability when sending to many contacts in the same company | Steep learning curve |
| Gets email into the inbox at the precise right time | |
| Reports out on how well email campaigns are performing | |
| Helps fine-tune campaigns |
Pricing
- Business: $64 per/mo. Additional marketing contacts are sold in increments of 5,000.
Key Takeaways: AI Marketing Tools
AI marketing tools have become increasingly popular recently as businesses strive to optimize their marketing efforts and engage with customers more effectively.
These tools can analyze large amounts of data, personalize marketing campaigns, and automate tasks, ultimately saving businesses time and resources. However, it is critical for companies to carefully evaluate the capabilities of each tool and ensure that it aligns with their specific marketing goals and strategies.
Businesses can maximize their marketing performance and ultimately increase revenue by using AI marketing tools listed above. As technology continues to evolve, we can expect to see even more advanced and innovative AI marketing tools in the future.
AI Marketing Tools FAQs
What is an AI Marketing Tool?
An AI marketing tool is software or application that uses artificial intelligence (AI) technology to enhance and automate marketing processes, such as data analysis, customer profiling, personalized recommendations, and campaign optimization.
How is AI Used in Digital Marketing?
AI is used in digital marketing to improve the efficiency and effectiveness of various tasks. For example, AI can analyze customer data to provide insights for better targeting and segmentation, create personalized product recommendations, optimize ad campaigns, and automate lead nurturing and customer service.
Which is the Best AI Tool?
The best AI tool for a business will depend on its specific needs and preferences. Companies should carefully evaluate the capabilities of each, consider their pricing and support options, and test out a few options before making a decision.
Some popular AI marketing tools in 2023 include Smartwriter.ai, Jasper.ai, Phrasee, Movavi Video Editor, and others.
Also read:
Author Bio
Vlad is a partnership manager at Movavi. He has four years of experience in the ecommerce and marketing industries, having written articles on these topics for various publications. Vlad is passionate about helping businesses grow and reach their full potential. He enjoys spending time with his family and friends when he’s not working.
