Klaviyo vs Sender
Among alternatives to Klaviyo, Sender bundles email and SMS marketing, automation, and transactional email: $39/month at 5,000 subscribers, versus $100 on Klaviyo Email. Or start free: 2,500 subscribers and 15,000 monthly emails, no credit card required, 24/7 support.
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Klaviyo pricing climbs in steps as your active profiles grow: Email plan’s price jumps from $100 to $150/month between 5,000 and 10,000 profiles. Sender's Standard plan covers the same 10,000 active profiles for $69, with 12x email sends each month. Sender and Klaviyo plans features are compared line by line below.
*30% discount applies to first-year annual billing on every plan, and continues afterward at 20% off any annual plan.
**Klaviyo prices are US list prices for the Email plan, monthly billing, October 2026.
Build email segmentation from purchase history, campaign engagement, custom fields, and store behavior for targeted email campaigns, or start with premade ecommerce segments such as VIPs and repeat buyers.
Need SMS marketing? Send SMS campaigns on the Standard plan. On Professional, build email and SMS workflows and get free SMS credits equal to your plan fee.
The Sender email marketing MCP server connects your account to your AI assistant: Claude, ChatGPT, or Cursor. Available on any plan, including free.
Run your Klaviyo migration in stages and switch email service provider on your schedule. Authenticate your domain, import email templates, and connect via our email API or SMTP relay. Test first, then move traffic in batches for reliable email delivery.
When Sender is the better fit
Among affordable alternatives to Klaviyo, Sender suits small Shopify and WooCommerce stores: 2,500 free subscribers, transactional email included, and 24/7 support on every plan, including Free.
When Klaviyo may be the better fit
Klaviyo Marketing plan fits large ecommerce brands that use predictive analytics, customer lifetime value forecasts, a customer data platform, and a wider list of Klaviyo integrations.
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Customer service was great. I needed help with setting up DNS records for emails. My rep stayed in the chat with me for the entire time until the issue was handled. So happy with the service.
A first class experience from the customer service team who take the time and effort to assist until the issue is resolved.
Fantastic customer support and very quick response times. My account review was handled professionally and efficiently, and I really appreciate Sender.net's strong focus on anti-spam and responsible email practices.
I would like to express my sincere appreciation for the outstanding service I received from Malissa. Throughout our interaction, she was exceptionally patient, highly professional, and consistently helpful. Her deep product knowledge made it easy to understand each step, and she guided me through every challenge with clarity and confidence.
The best Klaviyo alternatives for ecommerce email marketing are Sender, Omnisend, and Mailchimp. Sender is the lowest-priced of the three at 10,000 contacts: $69 a month on Standard, against $132 for Omnisend Standard and $135 for Mailchimp Standard. As a Klaviyo competitor, Sender is an email marketing service that also includes transactional email and 24/7 support on every plan.
Yes. Sender is a cheap alternative to Klaviyo for small stores. Klaviyo cost depends on active profiles: at 5,000 subscribers, the Klaviyo Email plan is $100 a month. Sender Standard covers the same list for $39/month ($33 billed annually). Wondering how much is Klaviyo for your list? Sender's cost calculator doubles as a Klaviyo pricing calculator.
Yes, with limits. The Klaviyo Free plan covers 250 active profiles and 500 emails a month, with email support for the first 60 days only. If you want a Klaviyo alternative free for longer, the Sender Free plan covers 2,500 subscribers and 15,000 emails a month, with automation and 24/7 support included.
Klaviyo active profiles are every profile you can email, regardless of consent status, so WooCommerce and Shopify customers synced without marketing consent can still count toward your bill. Suppressed profiles, including unsubscribes and hard bounces, don't count.
Among Klaviyo alternatives, Shopify stores will find that Sender covers the core of Shopify email marketing. It syncs customers and orders, sends abandoned cart emails, and triggers flows from purchases and fulfilled orders. On Standard plans and up, revenue analytics show what each email earns, which makes Sender a strong candidate for the best Klaviyo alternative for Shopify. Sender also integrates with WooCommerce, so stores on that platform get the same features.
Yes. Switching email marketing software takes one export from Klaviyo: download your profiles as a CSV, then bring them into Sender by CSV import, XLSX upload, or store sync. Fields map automatically, and migration support answers 24/7. On annual plans with 20,000+ subscribers, our team migrates your lists, templates, and automations.
